BeautyBio Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 908 pieces of influencer content sponsored by BeautyBio over the last 12 months.
This report breaks down where & how BeautyBio invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BeautyBio, see here: BeautyBio influencers.
Influencer activity throughout the year
BeautyBio's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
BeautyBio's influencer activity by month
Number of sponsored posts
BeautyBio's sponsored post volume peaks in May with 208 posts, 177% higher than the monthly average of 75. February recorded the lowest activity at 9 posts, 88% below average. This may indicate a spring and summer campaign focus.
BeautyBio's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 2.2M, while March recorded the least at 65.1k. Across all tracked posts in the 12-month window, average views per post were 10.4k. Interestingly, the highest-view month (September) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @patrickstarrr, generated 872.7k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BeautyBio's sponsored influencer collaborations break down by social platform:
- Instagram: 461 posts (50.8%)
- TikTok: 447 posts (49.2%)
BeautyBio's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BeautyBio.
Here are 2 examples of BeautyBio's recent sponsored collaborations (one each for Instagram, TikTok).
jamiemakeup x BeautyBio
![Instagram post by @jamiemakeup for BeautyBio. Caption reads: [...] there’s anything else like it!!
@beautybio....](https://images.od.modash.io/1311144315cf21907c55e787d89c3325e82d304e)
Influencer bio
Celeb MUA 20+ years | beauty that gets better with time ✨ 💋clients @thewallgroup 💄products @lovejamiemakeup 💘life @jamiemakeupgreenberg
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
patrickstarrr x BeautyBio
![TikTok post by @patrickstarrr for BeautyBio. Caption reads: [...] is a NEEEED for your spa days at home!....](https://images.od.modash.io/14293c72a43b6651286aa87ed483906931226526)
Influencer bio
🇵🇭💄 @ONE SIZE BEAUTY Founder 🧖🏽♀️Licensed Esthetician ⬇️NEW Berlin VLOG🇩🇪⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 95.7%
- Posts: 4.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BeautyBio are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BeautyBio's influencers average views (Instagram)
Based on each influencer's average views per post
With 41% of partnerships featuring creators averaging 1K-5K views, BeautyBio's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 35.3%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (50.4k avg views/post):
moriahhgrace x BeautyBio
![Instagram post by @moriahhgrace for BeautyBio. Caption reads: [...] for vacation! No more foundation with....](https://images.od.modash.io/45426e89bdf30ea5e560e30175abb04fea1dbe0f)
Influencer bio
digital diary 🤍 fashion & lifestyle 💌 moriahhgrace@gmail.com ltk, amazon, codes ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post):
emilyekissa x BeautyBio
Influencer bio
@gwuniversity dc | cape cod | fl with love always 💌 emilyroseofficialpr@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BeautyBio's repeat partnerships
Out of 697 unique influencers in our dataset, 28 of them (4%) posted content for BeautyBio in 3 or more separate calendar months. The most consistent partner is @jamiemakeup, who has collaborated across 6 months with 9 total posts.
Here are 3 examples of BeautyBio's repeat influencer partnerships, with links to the sponsored content.
jamiemakeup x BeautyBio
![TikTok post by @jamiemakeup for BeautyBio. Caption reads: [...] together. Thank goodness for @beautybio....](https://images.od.modash.io/cefc7c03e116ad14d536ef59c51c7c5c30212f1b)
![TikTok post by @jamiemakeup for BeautyBio. Caption reads: [...] to try this GLOfacial from @beautybio and....](https://images.od.modash.io/6e6e0a09f85ca02f0f9d67c1798a8b24f09f2fe8)
![TikTok post by @jamiemakeup for BeautyBio. Caption reads: [...] eye schtick in cinnamon @beautybio....](https://images.od.modash.io/d37af5715c6e86df104564fef40f52578b9c0a90)
cylaslangdon x BeautyBio
![TikTok post by @cylaslangdon for BeautyBio. Caption reads: [...] #morningvlog #momvlog @beautybio @belif USA .](https://images.od.modash.io/83402fb447da4bb1cb422aa95f1cc7866063d51d)
![TikTok post by @cylaslangdon for BeautyBio. Caption reads: [...] changed every 3ish months! @beautybio .](https://images.od.modash.io/6639e247a5fe04b66603a72151b77958f3f24e83)
![TikTok post by @cylaslangdon for BeautyBio. Caption reads: [...] @Revision Skincare® @beautybio @belif USA....](https://images.od.modash.io/24cb68e8925bc00913d47271caee0fadc3557b25)
chinnesee x BeautyBio
![Instagram post by @chinnesee for BeautyBio. Caption reads: [...] with the GLOfacial tool by @beautybio !✨☺️....](https://images.od.modash.io/e4b7253d79dcffa0e7699355d46fcb4c9f3f9c9a)
![Instagram post by @chinnesee for BeautyBio. Caption reads: [...] blended, and bronzed with @beautybio....](https://images.od.modash.io/7d1f891043d43a3e30954ad35ad706196a827f0a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BeautyBio had the most influencer activity. 69.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.8%)
- Brazil (3.8%)
- Canada (3.1%)
BeautyBio's influencer activity by market
Here is another example of BeautyBio collaborating with an influencer in United States.
sophianepola x BeautyBio
![TikTok post by @sophianepola for BeautyBio. Caption reads: [...] to keep your skin glowing and hydrated....](https://images.od.modash.io/bb1ae02cda7262444cfd7e68f421eff2518695c9)
BeautyBio's influencer activity vs. related brands
BeautyBio’s skincare-tech and high-performance positioning aligns with CurrentBody’s beauty devices and Peter Thomas Roth’s results-focused skincare, all of which rely on proof-based influencer education.
Total influencer content
BeautyBio vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 4.6k sponsored posts, significantly outpacing currentbody (1.6k posts) and BeautyBio (908 posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has multiple times more total posts than BeautyBio and currentbody.
By social platform
BeautyBio vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, currentbody leads on Instagram and YouTube and Peter Thomas Roth leads on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 4.5k, BeautyBio at 447, currentbody at 240 posts. currentbody's activity is particularly concentrated on Instagram. Instagram posts are much higher for currentbody than BeautyBio and Peter Thomas Roth, while TikTok posts are much higher for Peter Thomas Roth than BeautyBio and currentbody.
By geographical market
BeautyBio vs. related brands influencer activity (by country)
Estimated sponsored posts in BeautyBio's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (3k posts, 64.9%), India (202 posts, 4.4%), while currentbody has the highest estimated sponsored-post volume in United Kingdom (283 posts, 17.3%), France (132 posts, 8.1%), suggesting a Europe focus, while BeautyBio leads in Brazil with 35 posts (3.8%). Looking at United States specifically, the split is Peter Thomas Roth at 3k posts (64.9%), BeautyBio at 635 posts (69.9%), currentbody at 433 posts (26.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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