BeautyBio Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by BeautyBio over the last 12 months.

This report breaks down where & how BeautyBio invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BeautyBio, see here: BeautyBio influencers.

Influencer activity throughout the year

BeautyBio's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BeautyBio's sponsored post volume appears to trend upward over the 12-month period, rising from 176 posts in January to 116 in December. The peak month, July, reached 181 posts, 76% higher than the monthly average of 103.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BeautyBio's sponsored influencer collaborations break down by social platform:

• TikTok: 619 posts (50%)
• Instagram: 567 posts (45.8%)
• YouTube: 52 posts (4.2%)

TikTok influencer marketing is a clear focus for BeautyBio.

Here are 3 examples of BeautyBio's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nnnini.nii x BeautyBio

nnnini.nii

@nnnini.nii

29 Dec, 25

588.6k

7.6k

🎁 #gifted by @beautybio ✨OMG, I found the most amazing gift for [...]

Influencer bio

Beauty & Lifestyle|UGC Creator Ambassador of @re.spn_global @stylekorean_global @medicube_global_official 💌 nnnini.nii7@gmail.com

Collaboration metrics

Post views588.6k

Post EMV $18.4k

More influencer data

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patrickstarrr x BeautyBio

patrickstarrr

@patrickstarrr

19 Aug, 25

1.9M

21k

[...] is a NEEEED for your spa days at home! @beautybio’s GLOfacial Hydro-Infusion Pore [...]

Influencer bio

🇵🇭💄 @ONE SIZE BEAUTY Founder 🧖🏽‍♀️Licensed Esthetician ⬇️ New video! ⬇️

Collaboration metrics

Post views1.9M

Post EMV $39.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MudiMood x BeautyBio

MudiMood

@MudiMood

04 Sep, 25

6.1k

133

[...] - 限时折扣10%off Code【mudi】 ➕BeautyBio The ZenBubble Oil-Free Calming Gel [...]

Influencer bio

我是牧笛，加州认证美容师，护肤品美容仪专业测评。 喜欢挖掘宝藏单品，帮大家理智消费，避免踩雷。 时尚又舒适的穿搭，提升生活品质的好物推荐。 希望我的分享带给你一些灵感和温暖。 加州大学圣地亚哥UCSD硕士，原结构工程师。 Instagram, 小红书, Bilibili @【MudiMood】 Business inquiry: mudimood@hotmail.com Location: San Diego, CA, USA

Collaboration metrics

Post views6.1k

Post EMV $196

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 59.5% of partnerships featuring creators averaging <1K views, BeautyBio's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (199.2k avg views/post):

whitneyport x BeautyBio

whitneyport

@whitneyport

10 Dec, 25

380.6k

3.1k

[...] @UNITE Hair blonda oil @beautybio bright eyes

Influencer bio

Designer of Love, Whit Podcast: WITH WHIT YouTube: Whitney Port WHITNEYPORT.com

Collaboration metrics

Post views380.6k

Post EMV $7.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (5.0k avg views/post):

sapnaa123 x BeautyBio

sapnaa123

@sapnaa123

04 Mar, 26

2.9k

55

gifted by @beautybio #gifted_by_BeautyBio #foryou #BeautyBio

Influencer bio

• Fashion • Beauty 💌Sapanakhdk7@gmail.com

Collaboration metrics

Post views2.9k

Post EMV $61

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BeautyBio's repeat partnerships

thechicestchicks x BeautyBio

thechicestchicks

@thechicestchicks

16 Sep, 25

373

[...] for timeless skin. ✨ As a BeautyBio Ambassador, I’m sharing an [...]

thechicestchicks

@thechicestchicks

22 Oct, 25

137

[...] skin is always in. 🔗 @beautybio #BBA #beautybioambassador

thechicestchicks

@thechicestchicks

12 Nov, 25

89

🚨 48-HOUR BEAUTY ALERT! 🚨 @beautybio Your favorite BeautyBio [...]

jamiemakeup x BeautyBio

jamiemakeup

@jamiemakeup

11 Nov, 25

163.2k

931

[...] together. Thank goodness for @beautybio Blendrops (SPF 46, primer, [...]

jamiemakeup

@jamiemakeup

08 Sep, 25

50.9k

300

[...] sounds scary. Listen...the @beautybio GloPRO is painless and [...]

jamiemakeup

@jamiemakeup

18 Jul, 25

44.9k

662

I pop on my @beautybio Bright Eyes and suddenly I’m [...]

jamiemakeup x BeautyBio

jamiemakeup

@jamiemakeup

11 Nov, 25

91k

327

[...] together. Thank goodness for @beautybio Blendrops (SPF 46, primer, [...]

jamiemakeup

@jamiemakeup

07 Aug, 25

2.1k

28

[...] knife of beauty tools 🤖 @beautybio GLOfacial...the ultimate skin [...]

jamiemakeup

@jamiemakeup

08 Sep, 25

2k

32

[...] sounds scary. Listen...the @beautybio GloPRO is painless and [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.7%)
• Brazil (4.7%)
• Canada (3.3%)

Here is another example of BeautyBio collaborating with an influencer in United States.

sophianepola x BeautyBio

sophianepola

@sophianepola

16 Sep, 25

1.1M

9k

[...] to keep your skin glowing and hydrated @beautybio #collegestudent #backtoschool [...]

BeautyBio's influencer activity vs. related brands

BeautyBio overlaps with currentbody and DRMTLGY in results-driven skincare and at-home beauty tech where education and proof points matter. They compete for the same skincare enthusiasts through device demos, routines, and before/after content.

Total influencer content

DRMTLGY leads with 10.5k sponsored posts, significantly outpacing currentbody (8.1k posts) and BeautyBio (1.2k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. BeautyBio has fewer total social posts than currentbody and DRMTLGY.

By social platform

Among these brands, currentbody leads on Instagram and YouTube and DRMTLGY leads on TikTok. The gap is most notable on TikTok, with DRMTLGY at 8.8k, currentbody at 1.5k, BeautyBio at 619 posts. DRMTLGY's activity is particularly concentrated on TikTok. Instagram posts are much higher for currentbody, while TikTok posts are much higher for DRMTLGY.

By geographical market

DRMTLGY has the highest estimated sponsored-post volume in United States (7k posts, 66.4%), Ukraine (651 posts, 6.2%), Canada (483 posts, 4.6%), suggesting a North America focus, while currentbody has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 14.7%), France (767 posts, 9.5%), suggesting a Europe focus, while BeautyBio leads in Brazil with 58 posts (4.7%). Looking at United States specifically, the split is DRMTLGY at 7k posts (66.4%), currentbody at 2k posts (24.2%), BeautyBio at 855 posts (69.1%).