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BeautyBio Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 483 sponsored posts from BeautyBio across TikTok, Instagram and YouTube over the last 12 months.

See where BeautyBio invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, January was 160.9% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where BeautyBio's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of BeautyBio's accounts

TikTok319
Instagram163
YouTube1

Content format by platform

Share of all sponsored posts.

Instagram · Reels
30.4%
Instagram · Feed Posts
3.3%
TikTok · Posts
66.0%
YouTube · Shorts
0.2%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How BeautyBio's sponsored posts perform

Reach and engagement across all 483 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 7.1K

    Average views per post

  • 485

    Median views per post

  • 3.2M

    Total views

  • $86.3K

    Estimated media value

  • 10.2%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

@patrickstarrrView on TikTok ↗
TikTok post by @patrickstarrr for BeautyBio

[...] clean dream team with GLOfacial from @beautybio ❤️ #beautybiopartner #skincare [...]

799.3K Post views

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Instagram post by @nnnini.nii for BeautyBio

🎁 #gifted by @beautybio ✨OMG, I found the most amazing gift for [...]

588.6K Post views

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@whitneyportView on TikTok ↗
TikTok post by @whitneyport for BeautyBio

[...] @UNITE Hair blonda oil @beautybio bright eyes

380.6K Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator BeautyBio works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

BeautyBio's influencers by average views per post

Share of the 398 creators in this dataset

<1K
71.1%
1K-5K
19.8%
5K-10K
2.8%
10K-50K
3.8%
50K-100K
1.0%
100K-500K
1.3%
500K+
0.3%

Top influencers BeautyBio works with

BeautyBio's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@patrickstarrr
TikTok2855.8K
2
@nnnini.nii
Instagram1588.6K
3
@whitneyport
TikTok1380.6K
4
@jamiemakeup
Instagram1163.2K
5
@patrickstarrr
Instagram1149.3K
See all BeautyBio influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether BeautyBio works with creators once, or builds an ongoing roster.

Repeat creators make up 5.6% of BeautyBio's creator network and generate 28.5% of total reach. The charts below show how often those partnerships recur and how much of BeautyBio's audience reach they account for.

Repeat creators make up 5.6% of BeautyBio's creator network and generate 28.5% of total reach. The charts below show how often those partnerships recur and how much of BeautyBio's audience reach they account for.

One-off vs. repeat creators

Share of 411 creators

One-off · 94%
Repeat6%

Months active

Repeat creators only

2 months
82.6%
3 months
17.4%
4+ months
0.0%

Repeat partnerships at a glance

  • 28.5%

    of total reach comes from repeat creators

  • 3.4

    average posts per repeat creator

  • 3 months

    longest running partnership

Creators BeautyBio works with repeatedly

@thechicestchicksView on Instagram ↗
Instagram post by @thechicestchicks for BeautyBio

[...] because radiant skin is always in. 🔗 @beautybio #BBA #beautybioambassador

137 Post views

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@cylaslangdonView on TikTok ↗
TikTok post by @cylaslangdon for BeautyBio

[...] @Peach & Lily @Josie Maran @beautybio @skyandsolcompany @Piggy Paint [...]

474 Post views

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@galinkastyleView on TikTok ↗
TikTok post by @galinkastyle for BeautyBio

#advertising Love this product 😍🤌🏻 @beautybio @beautybio #Gifted #skincare [...]

569 Post views

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BeautyBio's most loyal creators

@thechicestchicks
Months active3
Posts13
Total engagement28
@cylaslangdon
Months active3
Posts10
Total engagement180
@galinkastyle
Months active3
Posts4
Total engagement18

Geographical breakdown

The markets where BeautyBio's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. United States and Canada lead at 98.0% and 1.3%.

Sponsored posts by creator location

Top 3 markets

United States
98.0%
Canada
1.3%
Pakistan
0.7%

BeautyBio vs. related brands

How BeautyBio's influencer activity compares with other beauty brands.

Sponsored posts, last 12 months

BeautyBio vs. related brands

currentbody

3.5K posts

1
PMD Beauty

525 posts

2
BeautyBio

483 posts

3

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