BeautyBio Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by BeautyBio over the last 12 months.
This report breaks down where & how BeautyBio invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BeautyBio, see here: BeautyBio influencers.
Influencer activity throughout the year
BeautyBio's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BeautyBio's influencer activity by month
Number of sponsored posts
BeautyBio's sponsored post volume appears to trend upward over the 12-month period, rising from 176 posts in January to 116 in December. The peak month, January, reached 176 posts, 98% higher than the monthly average of 89.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BeautyBio's sponsored influencer collaborations break down by social platform:
- TikTok: 538 posts (50.2%)
- Instagram: 488 posts (45.5%)
- YouTube: 46 posts (4.3%)
BeautyBio's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BeautyBio.
Here are 3 examples of BeautyBio's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nnnini.nii x BeautyBio
Influencer bio
Beauty & Lifestyle|UGC Creator Ambassador of @re.spn_global @stylekorean_global @medicube_global_official 💌 nnnini.nii7@gmail.com
Collaboration metrics
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patrickstarrr x BeautyBio
![TikTok post by @patrickstarrr for BeautyBio. Caption reads: [...] is a NEEEED for your spa days at home!....](https://images.od.modash.io/14293c72a43b6651286aa87ed483906931226526)
Influencer bio
🇵🇭💄 @ONE SIZE BEAUTY Founder 🧖🏽♀️Licensed Esthetician ⬇️ New video! ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MudiMood x BeautyBio
![YouTube post by @MudiMood for BeautyBio. Caption reads: [...] - 限时折扣10%off Code【mudi】 ➕BeautyBio The....](https://images.od.modash.io/49b20683d7bec7513278e331af12137425eac5b1)
Influencer bio
我是牧笛，加州认证美容师，护肤品美容仪专业测评。 喜欢挖掘宝藏单品，帮大家理智消费，避免踩雷。 时尚又舒适的穿搭，提升生活品质的好物推荐。 希望我的分享带给你一些灵感和温暖。 加州大学圣地亚哥UCSD硕士，原结构工程师。 Instagram, 小红书, Bilibili @【MudiMood】 Business inquiry: mudimood@hotmail.com Location: San Diego, CA, USA
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BeautyBio are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BeautyBio's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.4% of partnerships featuring creators averaging <1K views, BeautyBio's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (118.9k avg views/post):
kaelynjschneider x BeautyBio
![TikTok post by @kaelynjschneider for BeautyBio. Caption reads: [...] #beauty #pr #haul #trending #viral....](https://images.od.modash.io/1dc5a2ed6fbc9eccce753734ff5d85d7c8c29aec)
Influencer bio
📧 kaelyn@navsocial.com @kaelynschneiderasmr Alaskan Native Tlingit
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.2k avg views/post):
sapnaa123 x BeautyBio
Influencer bio
• Fashion • Beauty 💌Sapanakhdk7@gmail.com • NY | PA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BeautyBio's repeat partnerships
Out of 720 unique influencers in our dataset, 17 of them (2%) posted content for BeautyBio in 3 or more separate calendar months. The most consistent partner is @thechicestchicks, who has collaborated across 8 months with 52 total posts. @thechicestchicks alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of BeautyBio's repeat influencer partnerships, with links to the sponsored content.
thechicestchicks x BeautyBio
![Instagram post by @thechicestchicks for BeautyBio. Caption reads: [...] for timeless skin. ✨ As a BeautyBio....](https://images.od.modash.io/9cab3737579107348de9945ac216b70117169a89)
![Instagram post by @thechicestchicks for BeautyBio. Caption reads: [...] skin is always in. 🔗 @beautybio #BBA....](https://images.od.modash.io/c79494ffc5a5f46ac82b5cddd0bdd463e6468eee)
alm.angie x BeautyBio
![TikTok post by @alm.angie for BeautyBio. Caption reads: [...] deer Halloween glam 🦌 with BeautyBio’s....](https://images.od.modash.io/f75c4583959c73af308cfa058314dbb2ce9d62e4)
cylaslangdon x BeautyBio
![TikTok post by @cylaslangdon for BeautyBio. Caption reads: @beautybio @SkinCeuticals added glopro [...].](https://images.od.modash.io/65c9204a27ae56645ff9c38e2af4f809a0bd45fe)
![TikTok post by @cylaslangdon for BeautyBio. Caption reads: [...] @Peach & Lily @Josie Maran @beautybio....](https://images.od.modash.io/5da5bb09fa7ecf5657e5f89ec91081d6a6641bf1)
![TikTok post by @cylaslangdon for BeautyBio. Caption reads: [...] changed every 3ish months! @beautybio.](https://images.od.modash.io/6639e247a5fe04b66603a72151b77958f3f24e83)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BeautyBio had the most influencer activity. 70% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.2%)
- Brazil (4.2%)
- India (3.5%)
BeautyBio's influencer activity by market
Here is another example of BeautyBio collaborating with an influencer in United States.
sophianepola x BeautyBio
![TikTok post by @sophianepola for BeautyBio. Caption reads: [...] to keep your skin glowing and hydrated....](https://images.od.modash.io/bb1ae02cda7262444cfd7e68f421eff2518695c9)
BeautyBio's influencer activity vs. related brands
BeautyBio overlaps with CurrentBody in device-forward skincare and with Peter Thomas Roth in results-driven, premium skincare positioning. All three compete for consumers influenced by before/after content, routines, and clinical-leaning claims.
Total influencer content
BeautyBio vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 13.7k sponsored posts, significantly outpacing currentbody (5.1k posts) and BeautyBio (1.1k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has several times more total posts than BeautyBio and currentbody.
By social platform
BeautyBio vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, currentbody leads on Instagram and YouTube and Peter Thomas Roth leads on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 12.9k, currentbody at 1.7k, BeautyBio at 538 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. On TikTok and YouTube, Peter Thomas Roth and currentbody have several times more posts than BeautyBio.
By geographical market
BeautyBio vs. related brands influencer activity (by country)
Estimated sponsored posts in BeautyBio's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.3k posts, 60.8%), United Kingdom (920 posts, 6.7%), India (659 posts, 4.8%), while currentbody leads in France with 359 posts (7%), while BeautyBio leads in Brazil with 45 posts (4.2%). Looking at United States specifically, the split is Peter Thomas Roth at 8.3k posts (60.8%), currentbody at 1.4k posts (27.6%), BeautyBio at 750 posts (70%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- currentbody's Influencer Marketing Strategy
- Peter Thomas Roth's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- New Era Cap's Influencer Marketing Strategy
- Treehut's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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