BeautyBio Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.7k pieces of influencer content sponsored by BeautyBio over the last 12 months.

This report breaks down where & how BeautyBio invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BeautyBio, see here: BeautyBio influencers.

Influencer activity throughout the year

BeautyBio's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BeautyBio's sponsored post volume peaks in May with 328 posts, 134% higher than the monthly average of 140. April recorded the lowest activity at 16 posts, 89% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BeautyBio's sponsored influencer collaborations break down by social platform:

• TikTok: 912 posts (54.4%)
• Instagram: 721 posts (43%)
• YouTube: 42 posts (2.5%)

TikTok influencer marketing is a clear focus for BeautyBio.

Here are 3 examples of BeautyBio's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jamiemakeup x BeautyBio

jamiemakeup

@jamiemakeup

03 Jun, 25

661.4k

1.7k

[...] think there’s anything else like it!! @beautybio GLOfacial is the perfect name because [...]

Influencer bio

Celeb MUA 20+ years Beauty problem-solver for women on the move ✨ 💋clients @thewallgroup 💄products @lovejamiemakeup 💘life @jamiemakeupgreenberg

Collaboration metrics

Post views661.4k

Post EMV $20.0k

More influencer data

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patrickstarrr x BeautyBio

patrickstarrr

@patrickstarrr

19 Aug, 25

1.9M

21k

[...] is a NEEEED for your spa days at home! @beautybio’s GLOfacial Hydro-Infusion Pore [...]

Influencer bio

🇵🇭💄 @ONE SIZE BEAUTY Founder 🧖🏽‍♀️Licensed Esthetician ⬇️ New video! ⬇️

Collaboration metrics

Post views1.9M

Post EMV $39.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MudiMood x BeautyBio

MudiMood

@MudiMood

04 Sep, 25

6.1k

133

[...] - 限时折扣10%off Code【mudi】 ➕BeautyBio The ZenBubble Oil-Free Calming Gel [...]

Influencer bio

我是牧笛，加州认证美容师，护肤品美容仪专业测评。 喜欢挖掘宝藏单品，帮大家理智消费，避免踩雷。 时尚又舒适的穿搭，提升生活品质的好物推荐。 希望我的分享带给你一些灵感和温暖。 加州大学圣地亚哥UCSD硕士，原结构工程师。 Instagram, 小红书, Bilibili @【MudiMood】 Business inquiry: mudimood@hotmail.com Location: San Diego, CA, USA

Collaboration metrics

Post views6.1k

Post EMV $196

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 62% of partnerships featuring creators averaging <1K views, BeautyBio's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (199.2k avg views/post):

whitneyport x BeautyBio

whitneyport

@whitneyport

10 Dec, 25

380.6k

3.1k

[...] @UNITE Hair blonda oil @beautybio bright eyes

Influencer bio

Designer of Love, Whit Podcast: WITH WHIT YouTube: Whitney Port WHITNEYPORT.com

Collaboration metrics

Post views380.6k

Post EMV $7.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (6.9k avg views/post):

thecabanamuse24 x BeautyBio

thecabanamuse24

@thecabanamuse24

06 Jun, 25

13k

228

Sanitized tools = Glowing skin ✨ @beautybio Get That Glow Facial Microneedling [...]

Influencer bio

✨Well-luxe + Beauty Finds✨ 40+ Creator - UGC Wife + Mom thecabanamuse@gmail.com #TargetPartner

Collaboration metrics

Post views13.0k

Post EMV $271

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BeautyBio's repeat partnerships

thechicestchicks x BeautyBio

thechicestchicks

@thechicestchicks

16 Sep, 25

373

[...] for timeless skin. ✨ As a BeautyBio Ambassador, I’m sharing an [...]

thechicestchicks

@thechicestchicks

22 Oct, 25

137

[...] skin is always in. 🔗 @beautybio #BBA #beautybioambassador

thechicestchicks

@thechicestchicks

12 Nov, 25

89

🚨 48-HOUR BEAUTY ALERT! 🚨 @beautybio Your favorite BeautyBio [...]

jamiemakeup x BeautyBio

jamiemakeup

@jamiemakeup

03 Jun, 25

661.4k

1.7k

[...] anything else like it!! @beautybio GLOfacial is the perfect name [...]

jamiemakeup

@jamiemakeup

11 Nov, 25

163.2k

931

[...] together. Thank goodness for @beautybio Blendrops (SPF 46, primer, [...]

jamiemakeup

@jamiemakeup

08 Sep, 25

50.9k

300

[...] sounds scary. Listen...the @beautybio GloPRO is painless and [...]

jamiemakeup x BeautyBio

jamiemakeup

@jamiemakeup

11 Nov, 25

91k

327

[...] together. Thank goodness for @beautybio Blendrops (SPF 46, primer, [...]

jamiemakeup

@jamiemakeup

03 Jun, 25

3.2k

74

[...] to try this GLOfacial from @beautybio and they’re doing a TikTok [...]

jamiemakeup

@jamiemakeup

17 Jun, 25

2.5k

120

[...] eye schtick in cinnamon @beautybio illuminizing dew drops [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.3%)
• Brazil (3.9%)
• India (3.2%)

Here is another example of BeautyBio collaborating with an influencer in United States.

sophianepola x BeautyBio

sophianepola

@sophianepola

16 Sep, 25

1.1M

9k

[...] to keep your skin glowing and hydrated @beautybio #collegestudent #backtoschool [...]

BeautyBio's influencer activity vs. related brands

BeautyBio competes with currentbody and Peter Thomas Roth at the intersection of skincare and results-driven beauty, where influencer performance depends on device/ingredient education and visible before/after proof.

Total influencer content

Peter Thomas Roth leads with 13.2k sponsored posts, significantly outpacing currentbody (7.2k posts) and BeautyBio (1.7k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has several times more total posts than BeautyBio and currentbody.

By social platform

Among these brands, currentbody leads on Instagram and YouTube and Peter Thomas Roth leads on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 12.4k, currentbody at 1.4k, BeautyBio at 912 posts. Peter Thomas Roth's activity is particularly concentrated on TikTok. TikTok posts are much higher for Peter Thomas Roth than for BeautyBio and currentbody, while Instagram posts are much higher for currentbody than for BeautyBio and Peter Thomas Roth.

By geographical market

Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.1k posts, 61.8%), Canada (592 posts, 4.5%), suggesting a North America focus, while currentbody has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 15.9%), France (713 posts, 9.9%), suggesting a Europe focus, while BeautyBio leads in Brazil with 65 posts (3.9%). Looking at United States specifically, the split is Peter Thomas Roth at 8.1k posts (61.8%), currentbody at 1.8k posts (24.4%), BeautyBio at 1.2k posts (70.2%).