BeetlesGelPolish Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.0k pieces of influencer content sponsored by BeetlesGelPolish over the last 12 months.
This report breaks down where & how BeetlesGelPolish invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BeetlesGelPolish, see here: BeetlesGelPolish influencers.
Influencer activity throughout the year
BeetlesGelPolish's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BeetlesGelPolish's influencer activity by month
Number of sponsored posts
BeetlesGelPolish's influencer output appears relatively consistent throughout the year, averaging about 585 sponsored posts per month. January recorded the highest volume at 858 posts (47% above average), while April was the quietest at 342 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BeetlesGelPolish's sponsored influencer collaborations break down by social platform:
- TikTok: 7.0k posts (99%)
- YouTube: 72 posts (1%)
BeetlesGelPolish's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BeetlesGelPolish.
Here are 2 examples of BeetlesGelPolish's recent sponsored collaborations (one each for TikTok, YouTube).
nailz_by_ashleyyy x BeetlesGelPolish
![TikTok post by @nailz_by_ashleyyy for BeetlesGelPolish. Caption reads: [...] THEE absolute best!!! 11/10!!!....](https://images.od.modash.io/7a8e72a8544edabed7a0ad6bcafd85f08a3e7a2d)
Influencer bio
Az🏜️Nail Tech💅🏼 Saving the girlies $ & putting y'all on💁🏻♀️💅🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dianajbz x BeetlesGelPolish
![YouTube post by @Dianajbz for BeetlesGelPolish. Caption reads: [...] christmas nails at home💅🏽💌😍....](https://images.od.modash.io/5c4658baf5fcf8bb08ffeb786fdc3f55415837f1)
Influencer bio
nails + lifestyle💅🏽💕🌸🎀 collab💌 : dianajbzpro@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.7%
- Carousels: 3.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BeetlesGelPolish are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BeetlesGelPolish's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.9% of partnerships featuring creators averaging 1K-5K views, BeetlesGelPolish's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
heajiheaji x BeetlesGelPolish
![TikTok post by @heajiheaji for BeetlesGelPolish. Caption reads: [...] perfect touch to a gift🤍🎀 using....](https://images.od.modash.io/653fef19bf1cc4a62e86137ac37c576e73e8414e)
Influencer bio
literally the 💅🏼 emoji 🤍inspo for natural nails
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
ellie_and_thetwins x BeetlesGelPolish
![TikTok post by @ellie_and_thetwins for BeetlesGelPolish. Caption reads: [...] #diybeauty #nails #salon #diy....](https://images.od.modash.io/63800818a0711d8cd1207a840f17f6fbe8371af5)
Influencer bio
Booking surgery Our beautiful chaos 🤍 millie@thecreatorco.co.uk ✉️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BeetlesGelPolish's repeat partnerships
Out of 2.8k unique influencers in our dataset, 320 of them (11%) posted content for BeetlesGelPolish in 3 or more separate calendar months. The most consistent partner is @nailz_by_ashleyyy, who has collaborated across 12 months with 105 total posts.
Here are 3 examples of BeetlesGelPolish's repeat influencer partnerships, with links to the sponsored content.
nailz_by_ashleyyy x BeetlesGelPolish
![TikTok post by @nailz_by_ashleyyy for BeetlesGelPolish. Caption reads: [...] the BEST I’ve tried!💯 @BeetlesGelPolish....](https://images.od.modash.io/9885adc46cd530177a44a8efcb1a4a90fa40e1ac)
![TikTok post by @nailz_by_ashleyyy for BeetlesGelPolish. Caption reads: [...] $ on orders 💲40+💗 @BeetlesGelPolish....](https://images.od.modash.io/70afe4e8414593ffe90308886ea0e60f83163be1)
real.natalia x BeetlesGelPolish
![TikTok post by @real.natalia for BeetlesGelPolish. Caption reads: [...] edition Deals Box from @BeetlesGelPolish....](https://images.od.modash.io/38b77b8af8109a3d6bca7165e93f0c4a460d4a06)
![TikTok post by @real.natalia for BeetlesGelPolish. Caption reads: [...] the perfect spring gift @BeetlesGelPolish....](https://images.od.modash.io/13629797682c33629b09e017368c0256503e2ea0)
![TikTok post by @real.natalia for BeetlesGelPolish. Caption reads: [...] Tipex nails from @BeetlesGelPolish bigger....](https://images.od.modash.io/471f9551961a6ed7493a17332efb0cf5b1039ca9)
holiday.nails.and.vibes x BeetlesGelPolish
![TikTok post by @holiday.nails.and.vibes for BeetlesGelPolish. Caption reads: [...] the size short almond @BeetlesGelPolish....](https://images.od.modash.io/f1a5fc5b3e87b18611ce34eaa0a8f72fd8e12e1b)
![TikTok post by @holiday.nails.and.vibes for BeetlesGelPolish. Caption reads: [...] beetles tipex lite kit @BeetlesGelPolish....](https://images.od.modash.io/77038da6dc5bc2a0cbc0aba7abd49c0c825728bf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BeetlesGelPolish had the most influencer activity. 73.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7.6%)
- Canada (5%)
- United Kingdom (4.5%)
BeetlesGelPolish's influencer activity by market
Here is another example of BeetlesGelPolish collaborating with an influencer in United States.
heygreatnails x BeetlesGelPolish
![TikTok post by @heygreatnails for BeetlesGelPolish. Caption reads: [...] szn is almost here! ✨ •ad using....](https://images.od.modash.io/eb4c6c60d713407ffa813cf3225c7c9999310d10)
BeetlesGelPolish's influencer activity vs. related brands
BeetlesGelPolish competes with Madam Glam and Apres Nail in at-home and pro-adjacent nail products fueled by tutorial content. They target similar DIY nail audiences through influencer-led sets, application tips, and nail-art trends.
Total influencer content
BeetlesGelPolish vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BeetlesGelPolish leads with 7k sponsored posts, significantly outpacing Madam Glam (3k posts) and Apres Nail (2.2k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. BeetlesGelPolish has more than double the total posts of Madam Glam and more than triple Apres Nail.
By social platform
BeetlesGelPolish vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BeetlesGelPolish leads on TikTok, while Madam Glam has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BeetlesGelPolish at 7k, Madam Glam at 369, Apres Nail at 350 posts. BeetlesGelPolish's activity is particularly concentrated on TikTok. BeetlesGelPolish has far more TikTok posts than Madam Glam and Apres Nail, while Madam Glam and Apres Nail have far more Instagram posts than BeetlesGelPolish.
By geographical market
BeetlesGelPolish vs. related brands influencer activity (by country)
Estimated sponsored posts in BeetlesGelPolish's top markets
BeetlesGelPolish has the highest estimated sponsored-post volume in United States (5.2k posts, 73.5%), India (534 posts, 7.6%), Canada (351 posts, 5%), suggesting a North America focus, while Madam Glam has the highest estimated sponsored-post volume in United Kingdom (310 posts, 10.4%), Italy (256 posts, 8.6%), suggesting a Europe focus, while Apres Nail leads in Japan with 90 posts (4.1%). Looking at United States specifically, the split is BeetlesGelPolish at 5.2k posts (73.5%), Madam Glam at 1.6k posts (54.5%), Apres Nail at 1.5k posts (68.5%). BeetlesGelPolish's strength in United States may indicate a home-market focus, while Madam Glam shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Madam Glam's Influencer Marketing Strategy
- Apres Nail's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- LaceMade's Influencer Marketing Strategy
- LAWLESS Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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