We analyzed 6.9k pieces of influencer content sponsored by BeetlesGelPolish over the last 12 months.
This report breaks down where & how BeetlesGelPolish invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BeetlesGelPolish, see here: BeetlesGelPolish influencers.
BeetlesGelPolish's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BeetlesGelPolish's influencer output appears relatively consistent throughout the year, averaging about 567 sponsored posts per month. January recorded the highest volume at 858 posts (51% above average), while March was the quietest at 350 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BeetlesGelPolish's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BeetlesGelPolish.
Here are 2 examples of BeetlesGelPolish's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Az🏜️Nail Tech💅🏼 Saving the girlies $ & putting y'all on💁🏻♀️💅🏼
Collaboration metrics
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Influencer bio
nails + lifestyle💅🏽💕🌸🎀 collab💌 : dianajbzpro@outlook.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BeetlesGelPolish are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44.6% of partnerships featuring creators averaging 1K-5K views, BeetlesGelPolish's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
Influencer bio
who is she? why she so talented y preciosa? dakota@influenciatalent.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Self-Care Finds Huntsville, Alabama📍 Personal Acct @ChelleyChelle✨ ChelleyChelleCreator@gmail.com
Collaboration metrics
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Out of 2.8k unique influencers in our dataset, 318 of them (11%) posted content for BeetlesGelPolish in 3 or more separate calendar months. The most consistent partner is @holiday.nails.and.vibes, who has collaborated across 13 months with 63 total posts.
Here are 3 examples of BeetlesGelPolish's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BeetlesGelPolish had the most influencer activity. 77.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BeetlesGelPolish collaborating with an influencer in United States.
BeetlesGelPolish competes in at-home gel and nail systems, making Madam Glam and Apres Nail close competitors in creator-led tutorials and kit-based education. Both brands are relevant for benchmarking nail content cadence and product demo strategies.
Total sponsored posts tracked (last 12 months)
BeetlesGelPolish leads with 6.9k sponsored posts, significantly outpacing Madam Glam (483 posts) and Apres Nail (297 posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. BeetlesGelPolish has far more total posts than Madam Glam and Apres Nail combined.
Sponsored posts by platform
BeetlesGelPolish leads on TikTok, while Madam Glam has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BeetlesGelPolish at 6.7k, Apres Nail at 129, Madam Glam at 81 posts. BeetlesGelPolish's activity is particularly concentrated on TikTok. TikTok accounts for nearly all BeetlesGelPolish posts, while Madam Glam and Apres Nail have fewer posts and a larger share on Instagram and YouTube.
Estimated sponsored posts in BeetlesGelPolish's top markets
BeetlesGelPolish has the highest estimated sponsored-post volume in United States (5.3k posts, 77.1%), United Kingdom (460 posts, 6.7%), Canada (316 posts, 4.6%), suggesting a North America focus, while Madam Glam leads in Italy with 39 posts (8%), while Apres Nail leads in France with 11 posts (3.6%). Looking at United States specifically, the split is BeetlesGelPolish at 5.3k posts (77.1%), Madam Glam at 288 posts (59.7%), Apres Nail at 207 posts (69.6%). BeetlesGelPolish's strength in United States and United Kingdom may indicate a home-market focus, while Madam Glam shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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