We analyzed 3.1k pieces of influencer content sponsored by ELEGOO over the last 12 months.
This report breaks down where & how ELEGOO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ELEGOO, see here: ELEGOO influencers.
ELEGOO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
ELEGOO's influencer output appears relatively consistent throughout the year, averaging about 250 sponsored posts per month. July recorded the highest volume at 375 posts (50% above average), while December was the quietest at 164 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ELEGOO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ELEGOO.
Here are 3 examples of ELEGOO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Previously Grace Scharf Design Stockists: @agwadesignstore @solari_studio Egora Drop 001 coming soon… 🔗Join the waitlist
Collaboration metrics
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Influencer bio
Commercial Photographer | Boston
Collaboration metrics
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Influencer bio
Let’s get crafty together! 🫶 📩 sleepycrafterYT@gmail.com Hope my videos bring a little joy to your day! Made with love (and caffeine ☕)
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers ELEGOO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.8% of partnerships featuring creators averaging 10K-50K views, ELEGOO's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (558.7k avg views/post):
Influencer bio
🪶 Lifestyle | Home | Tech 🎥UGC | Digital Marketing 🇨🇦 & 🇺🇸 💻1000+ Paid Brand Collaborations 📨Collab: senarcamlibel@gmail.com 🔍Shop My Finds
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.0k avg views/post):
Influencer bio
Cosplayer + Content Creator 📍Maryland US ✉️ mangoloocosplays@gmail.com Vtuber: @azusakairu
Collaboration metrics
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Out of 1k unique influencers in our dataset, 82 of them (8%) posted content for ELEGOO in 3 or more separate calendar months. The most consistent partner is @auspextactics, who has collaborated across 12 months with 134 total posts. @MikesQuestLog alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of ELEGOO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where ELEGOO had the most influencer activity. 39.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of ELEGOO collaborating with an influencer in United States.
ELEGOO competes with xTool and Ohuhu for maker and hobbyist budgets, with creators driving consideration through tutorials and project showcases. These are close benchmarks for influencer strategy in DIY/creator-education categories.
Total sponsored posts tracked (last 12 months)
Ohuhu leads with 6.4k sponsored posts, significantly outpacing xTool (4.5k posts) and ELEGOO (3.1k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
ELEGOO leads on Instagram, while Ohuhu has the most activity on TikTok and xTool has the most activity on YouTube. The gap is most notable on TikTok, with Ohuhu at 5k, xTool at 1.6k, ELEGOO at 582 posts. Ohuhu's activity is particularly concentrated on TikTok. On TikTok, Ohuhu has posted several times more than ELEGOO and xTool, and Ohuhu has no Instagram posts shown.
Estimated sponsored posts in ELEGOO's top markets
Ohuhu has the highest estimated sponsored-post volume in United States (2.5k posts, 38.8%), Brazil (560 posts, 8.7%), India (476 posts, 7.4%), while xTool has the highest estimated sponsored-post volume in France (352 posts, 7.8%), United Kingdom (298 posts, 6.6%), suggesting a Europe focus. Looking at United States specifically, the split is Ohuhu at 2.5k posts (38.8%), xTool at 2k posts (44.3%), ELEGOO at 1.2k posts (39.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.