We analyzed 490 pieces of influencer content sponsored by ELEGOO over the last 12 months.
This report breaks down where & how ELEGOO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ELEGOO, see here: ELEGOO influencers.
ELEGOO's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
ELEGOO's influencer activity appears to have tapered over the year, from 26 posts in January down to 35 in December. February was the busiest month at 73 posts, 83% above the monthly average.
Total views on sponsored video posts
February generated the most views at 11M, while November recorded the least at 1M. Across all tracked posts in the 12-month window, average views per post were 98.4k. Views appear to be largely volume-driven, tracking closely with post output across the year. The top-performing tracked post, by @gracescharfdesign, generated 7.9M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ELEGOO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for ELEGOO.
Here are 3 examples of ELEGOO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Stocked at @agwadesignstore @solari_studio Xx
Collaboration metrics
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Influencer bio
German Cosplayer | Costume Design | Crafting Lover | Crazy Cat Lady
Collaboration metrics
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Influencer bio
I design useful and enjoyable products for 3D-printing | Download and print my models from here 👇
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers ELEGOO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 53.3% of partnerships featuring creators averaging 10K-50K views, ELEGOO's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (209.6k avg views/post, 1.7M followers):
Influencer bio
My name is Stan Hanrahan, an Australian YouTuber who loves making short films with his friends! You may know me from ALB3DO, Ben 10: Age of the multiverse, or this may be your first time watching my videos! anyways thanks for stopping by!
Collaboration metrics
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And here is another example with a smaller creator on YouTube (8.2k avg views/post, 20.9k followers):
Influencer bio
CFW Carpenter Fairweather AG Stationsweg 3 6232 Geuensee Schweiz E-Mail: contact@cfw-ag.ch
Collaboration metrics
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Out of 256 unique influencers in our dataset, 28 of them (11%) posted content for ELEGOO in 3 or more separate calendar months. The most consistent partner is @UncleJessy, who has collaborated across 11 months with 26 total posts. @UncleJessy alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of ELEGOO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where ELEGOO had the most influencer activity. 41.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of ELEGOO collaborating with an influencer in United States.
ELEGOO targets maker/creator audiences with consumer tech tools often featured in hands-on content. xTool is a close competitor in the DIY fabrication space, while Polaroid is a adjacent creator-hardware brand competing for similar tech-and-hobby budgets.
Total sponsored posts tracked (last 12 months)
xTool leads with 1.5k sponsored posts, significantly outpacing ELEGOO (490 posts) and Polaroid (205 posts). Across all three brands, the average volume is 731 posts, suggesting moderate but consistent investment. xTool has several times more total posts than ELEGOO and Polaroid.
Sponsored posts by platform
Among these brands, xTool leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with xTool at 769, ELEGOO at 196, Polaroid at 114 posts. On Instagram and YouTube, xTool has several times more posts than ELEGOO and Polaroid.
Estimated sponsored posts in ELEGOO's top markets
xTool has the highest estimated sponsored-post volume in United States (653 posts, 43.6%), France (168 posts, 11.2%), United Kingdom (94 posts, 6.3%), suggesting a Europe focus, while ELEGOO leads in Brazil with 52 posts (10.7%), while Polaroid leads in Japan with 13 posts (6.5%). Looking at United States specifically, the split is xTool at 653 posts (43.6%), ELEGOO at 205 posts (41.8%), Polaroid at 96 posts (46.7%).
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.