We analyzed 2.2k pieces of influencer content sponsored by ELEGOO over the last 12 months.
This report breaks down where & how ELEGOO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ELEGOO, see here: ELEGOO influencers.
ELEGOO's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
ELEGOO's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 262 posts (41% above the 186 monthly average), while March was the quietest at 13 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ELEGOO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ELEGOO.
Here are 3 examples of ELEGOO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Stocked at @agwadesignstore @solari_studio Xx
Collaboration metrics
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Influencer bio
Just obsessed with WH40K lore.. Yes, I have one 🤭👇 IG: theimperialsaint
Collaboration metrics
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Influencer bio
Hi! My name is Summer. Let’s get crafty together! 🫶 📩 sleepycrafterYT@gmail.com Hope my videos bring a little joy to your day! Made with love (and caffeine ☕)
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers ELEGOO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.8% of partnerships featuring creators averaging 10K-50K views, ELEGOO's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.2M avg views/post):
Influencer bio
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post):
Influencer bio
🎛️Eletrônica, 🛰️tecnologia, 🤖Educação STEM, 🦿Projetos, 🛠️DIY, 🦾IOT, 💡Cultura maker, 🖨️Impressão 3D. 📧 Parcerias: techtronic3d@gmail.com
Collaboration metrics
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Out of 868 unique influencers in our dataset, 71 of them (8%) posted content for ELEGOO in 3 or more separate calendar months. The most consistent partner is @auspextactics, who has collaborated across 11 months with 48 total posts.
Here are 3 examples of ELEGOO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where ELEGOO had the most influencer activity. 41.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of ELEGOO collaborating with an influencer in United States.
ELEGOO targets makers and hobbyists with creator-friendly hardware and DIY content. xTool and Ohuhu also court the maker/creative community and rely on tutorials and reviews, making them close competitors in influencer ecosystems.
Total sponsored posts tracked (last 12 months)
Ohuhu leads with 5.6k sponsored posts, notably outpacing xTool (4.4k posts) and ELEGOO (2.2k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, xTool leads on Instagram and YouTube and Ohuhu leads on TikTok. The gap is most notable on TikTok, with Ohuhu at 4.3k, xTool at 682, ELEGOO at 407 posts. Ohuhu's activity is particularly concentrated on TikTok. Ohuhu has no Instagram posts but has far more TikTok posts than ELEGOO and xTool.
Estimated sponsored posts in ELEGOO's top markets
Ohuhu has the highest estimated sponsored-post volume in United States (2.1k posts, 37%), India (721 posts, 12.8%), Brazil (360 posts, 6.4%), while xTool has the highest estimated sponsored-post volume in France (415 posts, 9.5%), United Kingdom (284 posts, 6.5%), suggesting a Europe focus. Looking at United States specifically, the split is Ohuhu at 2.1k posts (37%), xTool at 1.8k posts (40.3%), ELEGOO at 935 posts (41.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.