Polaroid Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 927 pieces of influencer content sponsored by Polaroid over the last 12 months.

This report breaks down where & how Polaroid invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Polaroid, see here: Polaroid influencers.

Influencer activity throughout the year

Polaroid's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Polaroid's sponsored post volume peaks in June with 151 posts, 96% higher than the monthly average of 77. March recorded the lowest activity at 48 posts, 38% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Polaroid's sponsored influencer collaborations break down by social platform:

• Instagram: 659 posts (71.1%)
• TikTok: 265 posts (28.6%)
• YouTube: 3 posts (0.3%)

Instagram influencer marketing is a clear focus for Polaroid.

Here are 2 examples of Polaroid's recent sponsored collaborations (one each for Instagram, TikTok).

thebritspot x Polaroid

thebritspot

@thebritspot

09 Dec, 25

745.3k

4.7k

[...] so attached to their phones. @polaroid are helping people to feel more present [...]

Influencer bio

The UK scroll you didn’t know you needed. 📧For business: contact@thebritspot.com

Collaboration metrics

Post views745.3k

Post EMV $22.8k

More influencer data

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andy.chajon x Polaroid

andy.chajon

@andy.chajon

16 Jun, 26

10.3M

5.3k

[...] capturing our favorite moments with the Polaroid Go Gen 3 🫶🏼 thanks @Polaroid for [...]

Influencer bio

the diary of a marketing girl outfits, life abroad & things I love ✉️ andyxchajon@gmail.com

Collaboration metrics

Post views10.3M

Post EMV $206.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 46.3% of partnerships featuring creators averaging 10K-50K views, Polaroid's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (166.3k avg views/post, 141.3k followers):

danaxnajib x Polaroid

danaxnajib

@danaxnajib

05 May, 26

281k

36k

[...] things deserve more attention <3 #AD #polaroidhiprint #hiprint #polaroidcreator [...]

Influencer bio

sentimental lifestyle / beauty of ordinary things dana@alchemyatelier.co

Collaboration metrics

Post views281.0k

Post EMV $12.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.0k avg views/post, 14.1k followers):

judymariegartner x Polaroid

judymariegartner

@judymariegartner

08 Apr, 26

10.6k

498

documenting the little moments with @Polaroid ⭐️ #polaroidhiprint #hiprint [...]

Influencer bio

brooklyn, ny — art director 📧 judy@kalamartalent.com TikTok (50k+) Shopmy & more ￬

Collaboration metrics

Post views10.6k

Post EMV $369

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Polaroid's repeat partnerships

fridadrodriguez x Polaroid

fridadrodriguez

@fridadrodriguez

02 Jul, 26

1.2M

632

[...] a mixed media spread with my @Polaroid Go Gen 3 🌟 but not only with [...]

fridadrodriguez

@fridadrodriguez

11 Sep, 25

3.8k

366

[...] souvenir 🎞️📮🏞️📸 even the polaroids that didn’t come out “great” [...]

fridadrodriguez

@fridadrodriguez

15 Apr, 26

3.2k

388

made a zine of my polaroid camera collection with my new [...]

taylorpolcyn x Polaroid

taylorpolcyn

@taylorpolcyn

16 Jun, 26

24.3k

982

[...] and it’s literally an #ad @polaroid challenged me to go offline [...]

taylorpolcyn

@taylorpolcyn

17 Nov, 25

12.4k

163

[...] a memory this year with @polaroid. Get 10% off with my code: [...]

taylorpolcyn

@taylorpolcyn

11 Jun, 26

979

[...] offline. See you in a few. @polaroid - - - #GoneOffline [...]

taylorpolcyn2 x Polaroid

taylorpolcyn2

@taylorpolcyn2

26 Sep, 25

998.4k

2.7k

[...] down and enjoy it ALL 💜 @Polaroid • Get 10% off with my code: [...]

taylorpolcyn2

@taylorpolcyn2

17 Nov, 25

216.7k

147

[...] a memory this year with @Polaroid. Get 10% off with my code: [...]

taylorpolcyn2

@taylorpolcyn2

11 Jun, 26

8.7k

314

[...] offline. See you in a few. @Polaroid #GoneOffline #PolaroidGo [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.7%)
• Japan (7.1%)
• France (4.3%)

Here is another example of Polaroid collaborating with an influencer in United States.

mayahasatiktok x Polaroid

mayahasatiktok

@mayahasatiktok

09 Jul, 26

5.3M

1.7k

[...] capturing all my summer memories with @Polaroid go :’) ☀️ Get 10% off with my code [...]

Polaroid's influencer activity vs. related brands

Polaroid competes in instant photo and printing moments, where Kodak Photo Printer and Phomemo also target memory-keeping and crafting audiences. Influencer content for all three leans on unboxings, print quality comparisons, and DIY journaling use cases.

Total influencer content

Kodak Photo Printer leads with 2.2k sponsored posts, significantly outpacing Polaroid (927 posts) and Phomemo (772 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.

By social platform

Among these brands, Kodak Photo Printer leads on Instagram and TikTok and Phomemo leads on YouTube. The gap is most notable on TikTok, with Kodak Photo Printer at 1.3k, Polaroid at 265, Phomemo at 161 posts. Polaroid's activity is particularly concentrated on Instagram. On TikTok, Kodak Photo Printer has far more posts than Polaroid and Phomemo.

By geographical market

Kodak Photo Printer has the highest estimated sponsored-post volume in United States (556 posts, 25%), Japan (307 posts, 13.8%), Italy (229 posts, 10.3%), while Polaroid leads in United Kingdom with 99 posts (10.7%), while Phomemo leads in Brazil with 75 posts (9.7%). Looking at United States specifically, the split is Kodak Photo Printer at 556 posts (25%), Polaroid at 402 posts (43.4%), Phomemo at 229 posts (29.6%). Polaroid's strength in United Kingdom may indicate a home-market focus, while Kodak Photo Printer shows broader regional investment.