Polaroid Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 202 pieces of influencer content sponsored by Polaroid over the last 12 months.
This report breaks down where & how Polaroid invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Polaroid, see here: Polaroid influencers.
Influencer activity throughout the year
Polaroid's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Polaroid's influencer activity by month
Number of sponsored posts
Polaroid's sponsored post volume appears to trend upward over the 12-month period, rising from 4 posts in January to 11 in December. The peak month, August, reached 44 posts, 159% higher than the monthly average of 17.
Polaroid's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 27.6M, while January recorded the least at 431. Across all tracked posts in the 12-month window, average views per post were 331.8k. Interestingly, the highest-view month (November) does not align with peak post volume (August), which could indicate performance differences across months. The top-performing tracked post, by @reubenl, generated 4.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Polaroid's sponsored influencer collaborations break down by social platform:
- Instagram: 110 posts (54.5%)
- TikTok: 88 posts (43.6%)
- YouTube: 4 posts (2%)
Polaroid's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Polaroid.
Here are 3 examples of Polaroid's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
thebritspot x Polaroid
![Instagram post by @thebritspot for Polaroid. Caption reads: [...] so attached to their phones. @polaroid are....](https://images.od.modash.io/61e5569db00599ec83b0df71903b07916d57945b)
Influencer bio
The UK scroll you didn’t know you needed. 📧For business: contact@thebritspot.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
smthrndmm x Polaroid
![TikTok post by @smthrndmm for Polaroid. Caption reads: [...] what makes them beautiful! get 10% off....](https://images.od.modash.io/238e3f1dd97b03bfda6f663382b758a0469978c6)
Influencer bio
maxime, tbilisi inq: smthrndmm.ad@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mikaylamags x Polaroid
![YouTube post by @mikaylamags for Polaroid. Caption reads: [...] AND GREEN.
Photo printer:....](https://images.od.modash.io/c1f8381ecd0296277faf3853e7a6ccb9c835cbcc)
Influencer bio
bringing back color and joy into this world ✨🇵🇭🌷🌟
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 74.5%
- Posts: 25.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Polaroid are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Polaroid's influencers average views (Instagram)
Based on each influencer's average views per post
With 53.4% of partnerships featuring creators averaging 10K-50K views, Polaroid's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (42.3k avg views/post, 13.2k followers):
taylorpolcyn x Polaroid
![Instagram post by @taylorpolcyn for Polaroid. Caption reads: [...] someone a memory this year with @polaroid.....](https://images.od.modash.io/eeac6b737ed04b97af63b82c1fc6318512f07cd2)
Influencer bio
✞ {modern day memory album} ✞ san diego lifestyle🌞🏄♀️ stl❣️✈️ ESPN+ broadcast crew 🎥🤳 SDFC 📩 taylor@ezel.co🫰🏼more fun on tiktok (675K) ↓😊
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.9k avg views/post, 46.5k followers):
lukaszdziewic x Polaroid
![Instagram post by @lukaszdziewic for Polaroid. Caption reads: [...] erę natychmiastowej fotografii!
Poznaj....](https://images.od.modash.io/d29d55a0774e6535731f7566a1846de44772f6db)
Influencer bio
photographer || content creator ✉️ dziewiclukasz@gmail.com booking paula@fullmooncreatives.pl 🧖🏻♀️ @morningpostcards ambasador @focusnordic
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Geographical breakdown
In our dataset, United States is where Polaroid had the most influencer activity. 46.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.3%)
- Japan (6.3%)
- Brazil (4.2%)
Polaroid's influencer activity by market
Here is another example of Polaroid collaborating with an influencer in United States.
lani.baker x Polaroid
![TikTok post by @lani.baker for Polaroid. Caption reads: [...] remember what matters most on the @Polaroid....](https://images.od.modash.io/0080d71b38a29f961629c645675081c7e79fecd9)
Polaroid's influencer activity vs. related brands
Polaroid’s core audience overlaps with instant-print and compact photo/printing products popular on TikTok and creator content. Kodak Photo Printer and Phomemo compete for similar use cases—portable printing, gifting, and lifestyle UGC.
Total influencer content
Polaroid vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kodak Photo Printer leads with 859 sponsored posts, significantly outpacing Phomemo (304 posts) and Polaroid (202 posts). Across all three brands, the average volume is 455 posts, indicating limited or experimental influencer activity. Kodak Photo Printer has multiple times more total posts than Polaroid and Phomemo.
By social platform
Polaroid vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kodak Photo Printer leads on Instagram and TikTok and Phomemo leads on YouTube. The gap is most notable on TikTok, with Kodak Photo Printer at 452, Polaroid at 88, Phomemo at 60 posts. On YouTube, Phomemo has many more posts than Polaroid, while Kodak Photo Printer has none.
By geographical market
Polaroid vs. related brands influencer activity (by country)
Estimated sponsored posts in Polaroid's top markets
Kodak Photo Printer has the highest estimated sponsored-post volume in United States (250 posts, 29.1%), Japan (133 posts, 15.5%), Italy (76 posts, 8.9%), while Phomemo has the highest estimated sponsored-post volume in Brazil (29 posts, 9.5%), United Kingdom (24 posts, 7.9%). Looking at United States specifically, the split is Kodak Photo Printer at 250 posts (29.1%), Phomemo at 99 posts (32.5%), Polaroid at 94 posts (46.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.