Polaroid Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 983 pieces of influencer content sponsored by Polaroid over the last 12 months.

This report breaks down where & how Polaroid invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Polaroid, see here: Polaroid influencers.

Influencer activity throughout the year

Polaroid's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Polaroid's sponsored post volume peaks in June with 170 posts, 110% higher than the monthly average of 81. March recorded the lowest activity at 49 posts, 40% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Polaroid's sponsored influencer collaborations break down by social platform:

• Instagram: 742 posts (75.5%)
• TikTok: 239 posts (24.3%)
• YouTube: 2 posts (0.2%)

Instagram influencer marketing is a clear focus for Polaroid.

Here are 2 examples of Polaroid's recent sponsored collaborations (one each for Instagram, TikTok).

thebritspot x Polaroid

thebritspot

@thebritspot

09 Dec, 25

745.3k

4.7k

[...] so attached to their phones. @polaroid are helping people to feel more present [...]

Influencer bio

The UK scroll you didn’t know you needed. 📧For business: contact@thebritspot.com

Collaboration metrics

Post views745.3k

Post EMV $22.8k

More influencer data

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andy.chajon x Polaroid

andy.chajon

@andy.chajon

16 Jun, 26

10.3M

5.3k

[...] capturing our favorite moments with the Polaroid Go Gen 3 🫶🏼 thanks @Polaroid for [...]

Influencer bio

the diary of a marketing girl outfits, life abroad & things I love ✉️ andyxchajon@gmail.com

Collaboration metrics

Post views10.3M

Post EMV $206.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 39.7% of partnerships featuring creators averaging 10K-50K views, Polaroid's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (104.0k avg views/post, 318.4k followers):

danaxnajib x Polaroid

danaxnajib

@danaxnajib

05 May, 26

281k

36k

[...] things deserve more attention <3 #AD #polaroidhiprint #hiprint #polaroidcreator [...]

Influencer bio

creatively inclined / sentimental dana@alchemyatelier.co

Collaboration metrics

Post views281.0k

Post EMV $12.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.3k avg views/post, 216.2k followers):

kimturkington_ x Polaroid

kimturkington_

@kimturkington_

13 Aug, 26

27.8k

Ad A very fun weekend captured on the @polaroid Go Gen 3. Off socials at @boardmasters, [...]

Influencer bio

Everyday outfits, renovation chaos, and plenty of denim. Everything I'm wearing is linked below 👇

Collaboration metrics

Post views27.8k

Post EMV $834

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Polaroid's repeat partnerships

fridadrodriguez x Polaroid

fridadrodriguez

@fridadrodriguez

02 Jul, 26

1.2M

665

[...] a mixed media spread with my @Polaroid Go Gen 3 🌟 but not only with [...]

fridadrodriguez

@fridadrodriguez

11 Sep, 25

3.8k

366

[...] souvenir 🎞️📮🏞️📸 even the polaroids that didn’t come out “great” [...]

fridadrodriguez

@fridadrodriguez

15 Apr, 26

3.2k

391

made a zine of my polaroid camera collection with my new [...]

taylorpolcyn x Polaroid

taylorpolcyn

@taylorpolcyn

16 Jun, 26

28.6k

1k

[...] and it’s literally an #ad @polaroid challenged me to go offline [...]

taylorpolcyn

@taylorpolcyn

17 Nov, 25

12.4k

163

[...] a memory this year with @polaroid. Get 10% off with my code: [...]

taylorpolcyn

@taylorpolcyn

11 Jun, 26

980

[...] offline. See you in a few. @polaroid - - - #GoneOffline [...]

taylorpolcyn2 x Polaroid

taylorpolcyn2

@taylorpolcyn2

26 Sep, 25

998.4k

2.7k

[...] down and enjoy it ALL 💜 @Polaroid • Get 10% off with my code: [...]

taylorpolcyn2

@taylorpolcyn2

17 Nov, 25

216.7k

147

[...] a memory this year with @Polaroid. Get 10% off with my code: [...]

taylorpolcyn2

@taylorpolcyn2

11 Jun, 26

8.7k

314

[...] offline. See you in a few. @Polaroid #GoneOffline #PolaroidGo [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.9%)
• Japan (6.2%)
• Brazil (4.1%)

Here is another example of Polaroid collaborating with an influencer in United States.

mayahasatiktok x Polaroid

mayahasatiktok

@mayahasatiktok

09 Jul, 26

5.3M

1.7k

[...] capturing all my summer memories with @Polaroid go :’) ☀️ Get 10% off with my code [...]

Polaroid's influencer activity vs. related brands

Polaroid competes with Kodak Photo Printer for instant-photo and memory-sharing moments that fit naturally into creator lifestyles. MAONO is a useful adjacent benchmark in the creator tech space, competing for the same audience’s content-creation budgets and review-driven discovery.

Total influencer content

MAONO leads with 3.2k sponsored posts, significantly outpacing Kodak Photo Printer (2.2k posts) and Polaroid (983 posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Polaroid has fewer total posts than Kodak Photo Printer and MAONO.

By social platform

Among these brands, Kodak Photo Printer leads on Instagram and MAONO leads on TikTok and YouTube. The gap is most notable on YouTube, with MAONO at 1.3k, Polaroid at 2, Kodak Photo Printer at 1 posts. Polaroid's activity is particularly concentrated on Instagram. MAONO has far more YouTube posts than Polaroid and Kodak Photo Printer.

By geographical market

MAONO has the highest estimated sponsored-post volume in United States (885 posts, 27.3%), Brazil (467 posts, 14.4%), India (314 posts, 9.7%), while Kodak Photo Printer has the highest estimated sponsored-post volume in Japan (290 posts, 13.4%), Italy (182 posts, 8.4%), while Polaroid leads in United Kingdom with 107 posts (10.9%). Looking at United States specifically, the split is MAONO at 885 posts (27.3%), Kodak Photo Printer at 573 posts (26.5%), Polaroid at 434 posts (44.2%). Polaroid's strength in United Kingdom may indicate a home-market focus, while MAONO shows broader regional investment.