Polaroid Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 888 pieces of influencer content sponsored by Polaroid over the last 12 months.

This report breaks down where & how Polaroid invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Polaroid, see here: Polaroid influencers.

Influencer activity throughout the year

Polaroid's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Polaroid's influencer output appears relatively consistent throughout the year, averaging about 73 sponsored posts per month. June recorded the highest volume at 104 posts (42% above average), while March was the quietest at 46 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Polaroid's sponsored influencer collaborations break down by social platform:

• Instagram: 626 posts (70.5%)
• TikTok: 259 posts (29.2%)
• YouTube: 3 posts (0.3%)

Instagram influencer marketing is a clear focus for Polaroid.

Here are 2 examples of Polaroid's recent sponsored collaborations (one each for Instagram, TikTok).

thebritspot x Polaroid

thebritspot

@thebritspot

09 Dec, 25

745.3k

4.7k

[...] so attached to their phones. @polaroid are helping people to feel more present [...]

Influencer bio

The UK scroll you didn’t know you needed. 📧For business: contact@thebritspot.com

Collaboration metrics

Post views745.3k

Post EMV $22.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

tamaraedenn x Polaroid

tamaraedenn

@tamaraedenn

16 Jun, 26

4.1M

6.3k

[...] preserved by hand. Captured with the @Polaroid Go Generation 3 Use code: TAMARA10 off [...]

Influencer bio

design, lifestyle, coffee enthusiast, etc. peachytams@yahoo.com by eden love notes // worksbyeden.com

Collaboration metrics

Post views4.1M

Post EMV $82.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 46.8% of partnerships featuring creators averaging 10K-50K views, Polaroid's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (102.6k avg views/post):

jejukmg x Polaroid

jejukmg

@jejukmg

11 Apr, 26

205.1k

10.4k

[...] * 폴라로이드 Go 카메라는 퍼플 / 화이트 / 블루 / 블랙 @polaroid_kor ⬅️ 감성 999% 카메라 @jejukmg ⬅️ 멍플루언서 [...]

Influencer bio

trinket grl, writer + disability advocate 🫧 LDN tiktok: @amylstockwell (62k) mgmt: @komi.talent amystockwell@komi.group ✏️: amylstockwell_@outlook.com

Collaboration metrics

Post views205.1k

Post EMV $7.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.9k avg views/post):

alrstockwell x Polaroid

alrstockwell

@alrstockwell

08 Apr, 26

11k

901

[...] spreads with the help of my new @polaroid Hi-Print 3x3 . . . . . . . [...]

Influencer bio

Collaboration metrics

Post views11.0k

Post EMV $420

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Polaroid's repeat partnerships

fridadrodriguez x Polaroid

fridadrodriguez

@fridadrodriguez

02 Jul, 26

1.2M

576

[...] a mixed media spread with my @Polaroid Go Gen 3 🌟 but not only with [...]

fridadrodriguez

@fridadrodriguez

11 Sep, 25

3.8k

366

[...] souvenir 🎞️📮🏞️📸 even the polaroids that didn’t come out “great” [...]

fridadrodriguez

@fridadrodriguez

15 Apr, 26

3k

383

made a zine of my polaroid camera collection with my new [...]

taylorpolcyn x Polaroid

taylorpolcyn

@taylorpolcyn

16 Jun, 26

20.1k

945

[...] and it’s literally an #ad @polaroid challenged me to go offline [...]

taylorpolcyn

@taylorpolcyn

17 Nov, 25

12.4k

163

[...] a memory this year with @polaroid. Get 10% off with my code: [...]

taylorpolcyn

@taylorpolcyn

11 Jun, 26

859

[...] offline. See you in a few. @polaroid - - - #GoneOffline [...]

taylorpolcyn2 x Polaroid

taylorpolcyn2

@taylorpolcyn2

26 Sep, 25

998.4k

2.7k

[...] down and enjoy it ALL 💜 @Polaroid • Get 10% off with my code: [...]

taylorpolcyn2

@taylorpolcyn2

17 Nov, 25

216.7k

147

[...] a memory this year with @Polaroid. Get 10% off with my code: [...]

taylorpolcyn2

@taylorpolcyn2

11 Jun, 26

8.7k

314

[...] offline. See you in a few. @Polaroid #GoneOffline #PolaroidGo [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.3%)
• Japan (7.3%)
• France (4%)

Here is another example of Polaroid collaborating with an influencer in United States.

urhotnonnaa x Polaroid

urhotnonnaa

@urhotnonnaa

17 Nov, 25

2.7M

16.4k

[...] Do the same this year and get 10% off @Polaroid with my code : ILARIA10 [...]

Polaroid's influencer activity vs. related brands

Polaroid overlaps with Kodak Photo Printer and Phomemo in instant/portable photo printing where creator demos and unboxing drive discovery. They compete for memory-keeping, journaling, and DIY audience segments on TikTok and YouTube.

Total influencer content

Kodak Photo Printer leads with 2.3k sponsored posts, significantly outpacing Polaroid (888 posts) and Phomemo (804 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. Kodak Photo Printer has multiple times more total posts than Polaroid and Phomemo.

By social platform

Among these brands, Kodak Photo Printer leads on Instagram and TikTok and Phomemo leads on YouTube. The gap is most notable on TikTok, with Kodak Photo Printer at 1.3k, Polaroid at 259, Phomemo at 161 posts. Polaroid's activity is particularly concentrated on Instagram. On TikTok, Kodak Photo Printer has multiple times more posts than Polaroid and Phomemo.

By geographical market

Kodak Photo Printer has the highest estimated sponsored-post volume in United States (580 posts, 25.5%), Japan (282 posts, 12.4%), Italy (209 posts, 9.2%), while Polaroid leads in United Kingdom with 91 posts (10.3%), while Phomemo leads in Brazil with 74 posts (9.2%). Looking at United States specifically, the split is Kodak Photo Printer at 580 posts (25.5%), Polaroid at 391 posts (44%), Phomemo at 251 posts (31.2%). Polaroid's strength in United Kingdom may indicate a home-market focus, while Kodak Photo Printer shows broader regional investment.