We analyzed 5.4k pieces of influencer content sponsored by COROS over the last 12 months.
This report breaks down where & how COROS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COROS, see here: COROS influencers.
COROS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
COROS's influencer output appears relatively consistent throughout the year, averaging about 446 sponsored posts per month. August recorded the highest volume at 532 posts (19% above average), while February was the quietest at 232 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COROS's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for COROS.
Here are 3 examples of COROS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
-Trying not to 💩 myself while🏃🏼♀️ -Foster dogs 🐶 💌: run_sabrina@yahoo.com
Collaboration metrics
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Influencer bio
The North Face UK Explorer Team
Collaboration metrics
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Influencer bio
I'm an adventure YouTuber, host and director of the show Superskilled on Nat Geo, and a self-proclaimed feral woman. I seek the experience of feeling alive in everything that I do. Find me on my other channels ❤️ → http://instagram.com/evazubeck → http://facebook.com/evazubeck For business emails: Hey@evazubeck.com Website: http://evazubeck.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers COROS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
COROS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (328.6k avg views/post, 246.9k followers):
Influencer bio
on a mission to feel GOOD🙂↔️ @hoka ambassador 💌 itslucygeorgia@gmail.com @runna code: lucygeorgia
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post, 11.3k followers):
Influencer bio
running × cycling × fashion & good vibes 🫰🏻 Next 🏃🏼♀️: BERLIN HM • LINZ HM • VCM Staffel • ? @coros_dach Code: SANDRA ❤️🔥based in Linz
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 140 of them (9%) posted content for COROS in 3 or more separate calendar months. The most consistent partner is @corosesp, who has collaborated across 12 months with 109 total posts.
Here are 3 examples of COROS's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where COROS had the most influencer activity. 31.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of COROS collaborating with an influencer in United States.
COROS competes in performance fitness tech and endurance communities, where WHOOP targets similar athletes through data-driven training content. Shokz is a natural adjacent competitor in sports wearables audio, often marketed to runners and cyclists via creators.
Total sponsored posts tracked (last 12 months)
Shokz leads with 7k sponsored posts, significantly outpacing COROS (5.4k posts) and WHOOP (651 posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
COROS leads on YouTube, while Shokz has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Shokz at 5.9k, COROS at 4.7k, WHOOP at 236 posts. COROS's activity is particularly concentrated on Instagram. On Instagram, COROS has posted many more times than WHOOP.
Estimated sponsored posts in COROS's top markets
Shokz has the highest estimated sponsored-post volume in United States (1.9k posts, 26.7%), Japan (1.2k posts, 17.7%), while COROS has the highest estimated sponsored-post volume in United Kingdom (698 posts, 13%), France (569 posts, 10.6%), suggesting a Europe focus, while WHOOP leads in India with 44 posts (6.7%). Looking at United States specifically, the split is Shokz at 1.9k posts (26.7%), COROS at 1.7k posts (31.6%), WHOOP at 269 posts (41.3%). COROS's strength in United Kingdom and France may indicate a home-market focus, while WHOOP shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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