COROS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.2k pieces of influencer content sponsored by COROS over the last 12 months.
This report breaks down where & how COROS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COROS, see here: COROS influencers.
Influencer activity throughout the year
COROS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COROS's influencer activity by month
Number of sponsored posts
COROS's influencer output appears relatively consistent throughout the year, averaging about 437 sponsored posts per month. March recorded the highest volume at 572 posts (31% above average), while April was the quietest at 199 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COROS's sponsored influencer collaborations break down by social platform:
- Instagram: 4.9k posts (93.4%)
- TikTok: 258 posts (4.9%)
- YouTube: 87 posts (1.7%)
COROS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for COROS.
Here are 3 examples of COROS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
joshbeaumontt x COROS
![Instagram post by @joshbeaumontt for COROS. Caption reads: [...] and tracking every step with @coros_uk .....](https://images.od.modash.io/24e7bd65836f6ae65e9a1d22c2cfc27246a0236e)
Influencer bio
🇬🇧 @thenorthfaceuk | Explorer Team 🧭 My journey living with #AnkylosingSpondylitis DM for enquiries.
Collaboration metrics
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joshbeaumonttt x COROS
Influencer bio
The North Face UK Explorer Team
Collaboration metrics
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goranwinblad x COROS
Influencer bio
I’m a runner, coach, and physio dedicated to inspiring you through motivational, educational, and—hopefully—entertaining videos! If you enjoy my channel and want exclusive bonus content while helping keep these videos coming, check out my Patreon: patreon.com/goranwinblad For business inquiries, please contact: kyle@smallscreenmarketing.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.3%
- Posts: 47.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers COROS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COROS's influencers average views (Instagram)
Based on each influencer's average views per post
COROS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (334.9k avg views/post):
laurapineau x COROS
![Instagram post by @laurapineau for COROS. Caption reads: [...] it without you 💙 So grateful also for....](https://images.od.modash.io/fa1c08c842993185516ea8b8ffdd461e5d7c15f1)
Influencer bio
🇫🇷 Rock-climber Into Trad / Bigwalls / Sport Looking for the best cracks around the 🌎 @corosglobal @lasportivagram @midnightlightning.co
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
diogoprocopio_ x COROS
![Instagram post by @diogoprocopio_ for COROS. Caption reads: [...] @kupaaoficial 🏷️DIOGO ⏰ Relógio GPS....](https://images.od.modash.io/2bf1658d0155367bfb1a1582030ede5f1b6b7f53)
Influencer bio
Tem que ter coragem! Apaixonado pelo endurance 5k•15:48 | HM•1h11 | M•2h38
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COROS's repeat partnerships
Out of 1.5k unique influencers in our dataset, 147 of them (10%) posted content for COROS in 3 or more separate calendar months. The most consistent partner is @runninggirl.joyce, who has collaborated across 12 months with 118 total posts.
Here are 3 examples of COROS's repeat influencer partnerships, with links to the sponsored content.
runninggirl.joyce x COROS
![Instagram post by @runninggirl.joyce for COROS. Caption reads: [...] Laufgadget? Dann schau mal bei @coros_dach....](https://images.od.modash.io/53c8e9aca4b95c69da1cc2e2a2654836ac3e3942)
![Instagram post by @runninggirl.joyce for COROS. Caption reads: [...] Nr. 32 Partner des Tages: @coros_dach und....](https://images.od.modash.io/d0674dd28d072dc4f4f84347525eee6816b3d884)
![Instagram post by @runninggirl.joyce for COROS. Caption reads: [...] und POD 2) von @Coros_dach kann ich all....](https://images.od.modash.io/4e2f1af2ce44cf2628b20bf3fcbea72420cc29b5)
corosesp x COROS
ryunosuke_omi x COROS
![Instagram post by @ryunosuke_omi for COROS. Caption reads: [...] by @salomon @salomonrunning @corosglobal....](https://images.od.modash.io/d765edcf07a0a2ed9dd69c1db9329f460f085852)
![Instagram post by @ryunosuke_omi for COROS. Caption reads: [...] by @salomon @salomonrunning @corosglobal....](https://images.od.modash.io/28c6dab71ed2267851e627ebd2a0ddd0f43c206d)
![Instagram post by @ryunosuke_omi for COROS. Caption reads: [...] by @salomon @salomonrunning @corosglobal....](https://images.od.modash.io/c4d70ff2b1fe5da7ac6c8855a313139ffb606d06)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COROS had the most influencer activity. 31.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.5%)
- France (9.3%)
- Spain (5.4%)
COROS's influencer activity by market
Here is another example of COROS collaborating with an influencer in United States.
annievtran x COROS
COROS's influencer activity vs. related brands
COROS competes in performance fitness tech alongside WHOOP and Shokz, targeting endurance and training-focused consumers where athlete creators and data-driven storytelling influence purchase.
Total influencer content
COROS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz leads with 6.9k sponsored posts, significantly outpacing COROS (5.2k posts) and WHOOP (2.2k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. Shokz has more total posts than COROS and WHOOP, and COROS has more than WHOOP.
By social platform
COROS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COROS leads on YouTube, while Shokz has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Shokz at 6.1k, COROS at 4.9k, WHOOP at 1.8k posts. COROS's activity is particularly concentrated on Instagram. On Instagram, Shokz has more posts than COROS and WHOOP, while on YouTube COROS has more posts than Shokz and WHOOP has none.
By geographical market
COROS vs. related brands influencer activity (by country)
Estimated sponsored posts in COROS's top markets
Shokz has the highest estimated sponsored-post volume in United States (2k posts, 29.1%), Japan (862 posts, 12.4%), while COROS has the highest estimated sponsored-post volume in United Kingdom (708 posts, 13.5%), France (488 posts, 9.3%), suggesting a Europe focus, while WHOOP leads in Australia with 163 posts (7.4%). Looking at United States specifically, the split is Shokz at 2k posts (29.1%), COROS at 1.7k posts (31.9%), WHOOP at 975 posts (44.2%). COROS's strength in United Kingdom and France may indicate a home-market focus, while WHOOP shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- WHOOP's Influencer Marketing Strategy
- Shokz's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
- Melinda Maria's Influencer Marketing Strategy
- T3 Micro's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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