COROS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.5k pieces of influencer content sponsored by COROS over the last 12 months.

This report breaks down where & how COROS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with COROS, see here: COROS influencers.

Influencer activity throughout the year

COROS's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

COROS's influencer activity appears to have tapered over the year, from 53 posts in January down to 46 in December. April was the busiest month at 599 posts, 184% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COROS's sponsored influencer collaborations break down by social platform:

• Instagram: 1.9k posts (74.9%)
• YouTube: 351 posts (13.8%)
• TikTok: 287 posts (11.3%)

Instagram influencer marketing is a clear focus for COROS.

Here are 3 examples of COROS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sydgrows x COROS

sydgrows

@sydgrows

29 Jul, 26

350.5k

8.3k

me 🤝 my fitness watch (i use coros pace 4) gotta track my steps somehow [...]

Influencer bio

gym girl training for her first triathlon 🤠 📍manchester 🦈 @gymshark SYDNEY10 🏃‍♀️ @runna SYDGROWS

Collaboration metrics

Post views350.5k

Post EMV $11.3k

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joshbeaumonttt x COROS

joshbeaumonttt

@joshbeaumonttt

27 Jan, 26

2.4M

30.3k

THE NEW COROS APEX 4 ⌚️🔥🤍 Shaped by years of [...]

Influencer bio

The North Face UK Explorer Team

Collaboration metrics

Post views2.4M

Post EMV $49.5k

More influencer data

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les-freres-toc x COROS

les-freres-toc

@les-freres-toc

24 Oct, 25

242.7k

458

[...] • Petzel headlamps - Navicom: 🔸️The COROS Watch ⌚️ • A free accessory with the [...]

Influencer bio

Bienvenue sur la chaîne des frères toc ! On vous partage toutes nos aventures de pêche au travers de nos vidéos. Notre objectif c’est de vivre les sensations fortes de la pêche et de vous partager toutes les meilleures techniques sur les poissons d’eau douce et d’eau de mer ! Les frères toc, Matthieu & Laurent Influenceur pêche les frères toc

Collaboration metrics

Post views242.7k

Post EMV $7.3k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

COROS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (107.5k avg views/post):

princessmaikelea x COROS

princessmaikelea

@princessmaikelea

01 Apr, 26

132.3k

4.1k

[...] ganz sachlich und kritisch. • Anzeige @coros_dach | ➡️ Was super geklappt hat: das [...]

Influencer bio

🩺 Arbeitslose Ärztin 🌱-based Athletin | Coach | Model 👸🏼 M 2:47 | HM 1:19 | 10k 36:11 | 5k 17:30 💌 Impressum @fyndafit | maike@fyndafit.com

Collaboration metrics

Post views132.3k

Post EMV $4.4k

More influencer data

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And here is another example with a smaller creator on Instagram (9.1k avg views/post):

itsmaddiegreen x COROS

itsmaddiegreen

@itsmaddiegreen

12 Apr, 26

12.2k

481

[...] me @honeystinger watches @garminrunning @corosglobal (wearing both for a week to [...]

Influencer bio

⭐️🌷🌞 showing you cool vinyl records & runs!! 🔜 @honolulumarathon | @runna MADDIEG 💌 hello@shopmaddiegreen.com atx run club & small business owner

Collaboration metrics

Post views12.2k

Post EMV $414

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

COROS's repeat partnerships

goranwinblad x COROS

goranwinblad

@goranwinblad

10 Aug, 25

236.2k

5.1k

Thanks COROS for sponsoring this video, [...]

goranwinblad

@goranwinblad

10 Nov, 25

118k

3.9k

Thanks COROS for sponsoring this video, [...]

goranwinblad

@goranwinblad

14 Jun, 26

81.1k

2.8k

Thanks COROS for sponsoring this video, [...]

joshbeaumonttt x COROS

joshbeaumonttt

@joshbeaumonttt

27 Jan, 26

2.4M

30.3k

THE NEW COROS APEX 4 ⌚️🔥🤍 Shaped by years [...]

joshbeaumonttt

@joshbeaumonttt

23 Oct, 25

1.7M

49.4k

[...] and tracking every step with @COROS UK . Wearing the new Apex 4 - [...]

joshbeaumonttt

@joshbeaumonttt

04 Feb, 26

1.1M

37k

[...] but having the route on the @COROS UK APEX 4 a super helpful [...]

lyonessruns x COROS

lyonessruns

@lyonessruns

09 Jan, 26

7.2k

253

I’m using the @COROS Pace 4 watch for my London [...]

lyonessruns

@lyonessruns

31 Mar, 26

5.1k

535

[...] always sharing my location. My @COROS Pace 4 makes that last part [...]

lyonessruns

@lyonessruns

27 May, 26

4.7k

528

[...] Night Climber watch band from COROS ✨ Ended up hitting 10k steps as [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (12%)
• United Kingdom (9.3%)
• Brazil (6.2%)

Here is another example of COROS collaborating with an influencer in United States.

annievtran x COROS

annievtran

@annievtran

09 Oct, 25

519.4k

9.1k

@COROS has entered the chat (disclaimer: #gifted [...]

COROS's influencer activity vs. related brands

COROS competes with WHOOP and Shokz around performance fitness audiences who care about training metrics and endurance lifestyles. All three brands are common in athlete and outdoors creator content, making them relevant influencer benchmarks.

Total influencer content

Shokz leads with 3.3k sponsored posts, notably outpacing COROS (2.5k posts) and WHOOP (2.2k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.

By social platform

COROS leads on Instagram and YouTube, while Shokz leads on TikTok. The gap is most notable on TikTok, with Shokz at 1.6k, WHOOP at 381, COROS at 287 posts. COROS's activity is particularly concentrated on Instagram. On TikTok, Shokz has several times more posts than COROS or WHOOP, and WHOOP has no YouTube posts while COROS and Shokz do.

By geographical market

WHOOP has the highest estimated sponsored-post volume in United States (1k posts, 45.5%), United Kingdom (250 posts, 11.3%), India (164 posts, 7.4%), while Shokz has the highest estimated sponsored-post volume in France (346 posts, 10.5%), Japan (323 posts, 9.8%). Looking at United States specifically, the split is WHOOP at 1k posts (45.5%), Shokz at 816 posts (24.8%), COROS at 690 posts (27.2%).