COROS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.5k pieces of influencer content sponsored by COROS over the last 12 months.
This report breaks down where & how COROS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COROS, see here: COROS influencers.
Influencer activity throughout the year
COROS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
COROS's influencer activity by month
Number of sponsored posts
COROS's influencer output appears relatively consistent throughout the year, averaging about 457 sponsored posts per month. March recorded the highest volume at 581 posts (27% above average), while June was the quietest at 239 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COROS's sponsored influencer collaborations break down by social platform:
- Instagram: 5.2k posts (95.3%)
- TikTok: 260 posts (4.7%)
COROS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for COROS.
Here are 2 examples of COROS's recent sponsored collaborations (one each for Instagram, TikTok).
joshbeaumontt x COROS
![Instagram post by @joshbeaumontt for COROS. Caption reads: [...] and tracking every step with @coros_uk .....](https://images.od.modash.io/24e7bd65836f6ae65e9a1d22c2cfc27246a0236e)
Influencer bio
🇬🇧 @thenorthfaceuk | Explorer Team 🧭 🏃♂️Living with #AnkylosingSpondylitis. Refusing limits. 🤝 @coros_uk @silvaglobal ⬇️Free COROS Band ↓Code:JOSHUA
Collaboration metrics
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joshbeaumonttt x COROS
Influencer bio
The North Face UK Explorer Team 👉 Free COROS Band ↓ Code: JOSHUA
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 51.7%
- Posts: 48.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers COROS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COROS's influencers average views (Instagram)
Based on each influencer's average views per post
COROS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (459.7k avg views/post):
gpsartguru x COROS
![Instagram post by @gpsartguru for COROS. Caption reads: [...] in my own unique way. Partnering with....](https://images.od.modash.io/ff5d1f832f3708ddea8b4a741d697402da271775)
Influencer bio
Global GPS Art Creator Kiwi in Melb | Ultra Runner | T1D
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.1k avg views/post):
tinaemelie x COROS
![Instagram post by @tinaemelie for COROS. Caption reads: [...] supports me ❤️ @nnormal_official @thule....](https://images.od.modash.io/b249659ffcc8252df6a3547589b02b485d2a4a62)
Influencer bio
Trail runner ➡️ @nnormal_official Co founder @moonvalley.me 🍫 • @thule • @corosglobal • @ski_trab• @silvaglobal
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COROS's repeat partnerships
Out of 1.6k unique influencers in our dataset, 148 of them (9%) posted content for COROS in 3 or more separate calendar months. The most consistent partner is @corosesp, who has collaborated across 12 months with 113 total posts.
Here are 3 examples of COROS's repeat influencer partnerships, with links to the sponsored content.
quentinruel1 x COROS
![Instagram post by @quentinruel1 for COROS. Caption reads: [...] -10% : RUEL 📱 : @corosfrance : NIAFC5806 🍫....](https://images.od.modash.io/c0d6f7a542371e6f464edea1855ef222694b3e29)
![Instagram post by @quentinruel1 for COROS. Caption reads: [...] -10% : RUEL 📱 : @corosfrance : NIAFC5806 🍫....](https://images.od.modash.io/afb248d730dc44e5e4fec5366db913c922e71945)
![Instagram post by @quentinruel1 for COROS. Caption reads: [...] que je n’ai pas chargé mon @corosfrance....](https://images.od.modash.io/0f1ac22c01e8b0ef1709a7f0ebc51c229d03d4fd)
ryunosuke_omi x COROS
![Instagram post by @ryunosuke_omi for COROS. Caption reads: [...] by @salomon @salomonrunning @corosglobal....](https://images.od.modash.io/d765edcf07a0a2ed9dd69c1db9329f460f085852)
![Instagram post by @ryunosuke_omi for COROS. Caption reads: [...] by @salomon @salomonrunning @corosglobal....](https://images.od.modash.io/28c6dab71ed2267851e627ebd2a0ddd0f43c206d)
![Instagram post by @ryunosuke_omi for COROS. Caption reads: [...] by @salomon @salomonrunning @corosglobal....](https://images.od.modash.io/2a6068d2ef3ba61ec02db5122aaa6ae4ae6c2c7a)
runninggirl.joyce x COROS
![Instagram post by @runninggirl.joyce for COROS. Caption reads: [...] Laufgadget? Dann schau mal bei @coros_dach....](https://images.od.modash.io/53c8e9aca4b95c69da1cc2e2a2654836ac3e3942)
![Instagram post by @runninggirl.joyce for COROS. Caption reads: [...] Nr. 32 Partner des Tages: @coros_dach und....](https://images.od.modash.io/d0674dd28d072dc4f4f84347525eee6816b3d884)
![Instagram post by @runninggirl.joyce for COROS. Caption reads: [...] und POD 2) von @Coros_dach kann ich all....](https://images.od.modash.io/4e2f1af2ce44cf2628b20bf3fcbea72420cc29b5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COROS had the most influencer activity. 30.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12.3%)
- France (10.2%)
- Brazil (4.5%)
COROS's influencer activity by market
Here is another example of COROS collaborating with an influencer in United States.
annievtran x COROS
COROS's influencer activity vs. related brands
COROS sits in endurance sports tech, competing for runners and athletes who follow performance influencers and training content. WHOOP overlaps on wearables for athletes, while Shokz targets the same active audience with training-friendly gear often promoted by similar creators.
Total influencer content
COROS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz leads with 8.4k sponsored posts, significantly outpacing COROS (5.5k posts) and WHOOP (2.1k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. Shokz has over 8,000 posts, more than COROS and nearly four times WHOOP.
By social platform
COROS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Shokz leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Shokz at 6.9k, COROS at 5.2k, WHOOP at 1.8k posts. COROS's activity is particularly concentrated on Instagram. On Instagram, Shokz has 6,900 posts, more than COROS and nearly four times WHOOP.
By geographical market
COROS vs. related brands influencer activity (by country)
Estimated sponsored posts in COROS's top markets
Shokz has the highest estimated sponsored-post volume in United States (2.2k posts, 26.1%), Japan (1.1k posts, 12.9%), France (585 posts, 7%), while COROS leads in United Kingdom with 676 posts (12.3%), while WHOOP leads in Australia with 135 posts (6.3%). Looking at United States specifically, the split is Shokz at 2.2k posts (26.1%), COROS at 1.7k posts (30.2%), WHOOP at 927 posts (43.4%). COROS's strength in United Kingdom may indicate a home-market focus, while WHOOP shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- WHOOP's Influencer Marketing Strategy
- Shokz's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
- Melinda Maria's Influencer Marketing Strategy
- T3 Micro's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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