COROS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by COROS over the last 12 months.
This report breaks down where & how COROS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with COROS, see here: COROS influencers.
Influencer activity throughout the year
COROS's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
COROS's influencer activity by month
Number of sponsored posts
COROS's sponsored post volume appears to trend upward over the 12-month period, rising from 55 posts in January to 50 in December. The peak month, August, reached 601 posts, 198% higher than the monthly average of 202.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COROS's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (71.4%)
- YouTube: 413 posts (16.8%)
- TikTok: 291 posts (11.8%)
COROS's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for COROS.
Here are 3 examples of COROS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
keely.hodgkinson x COROS
![Instagram post by @keely.hodgkinson for COROS. Caption reads: [...] to announce my official partnership with....](https://images.od.modash.io/961dea150e95cd439097389d1cf4222c9bf61195)
Influencer bio
Always earned, never given
Collaboration metrics
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joshbeaumonttt x COROS
Influencer bio
The North Face UK Explorer Team Free Coros Band with any watch ⬇️
Collaboration metrics
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les-freres-toc x COROS
![YouTube post by @les-freres-toc for COROS. Caption reads: [...] • Petzel headlamps - Navicom: 🔸️The COROS....](https://images.od.modash.io/d37db013ca4285b32f8487ba8162b953644e09c6)
Influencer bio
Bienvenue sur la chaîne des frères toc ! On vous partage toutes nos aventures de pêche au travers de nos vidéos. Notre objectif c’est de vivre les sensations fortes de la pêche et de vous partager toutes les meilleures techniques sur les poissons d’eau douce et d’eau de mer ! Les frères toc, Matthieu & Laurent Influenceur pêche les frères toc
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 52.1%
- Reels: 47.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers COROS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
COROS's influencers average views (Instagram)
Based on each influencer's average views per post
COROS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (144.6k avg views/post):
shesallgood21 x COROS
![Instagram post by @shesallgood21 for COROS. Caption reads: [...] and hydrated My sponsors @adidasrunning....](https://images.od.modash.io/347533972110298b7f89572a9594935d086fcd4a)
Influencer bio
Sports Med PT, DPT, OCS Pro Trail Runner | @adidas /// Coach @runfreetrail ⛽️ @hyperlyteliquidperformance ⌚️ @corosglobal
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.4k avg views/post):
hanstroyer x COROS
![Instagram post by @hanstroyer for COROS. Caption reads: [...] teams in the world. My sponsors, @hoka....](https://images.od.modash.io/3e36bd5776abea7366ee9b496c66636f1e621011)
Influencer bio
➖Glory to God ➖Trail Runner 🦖 ➖ @hoka @corosglobal @hyperlyteliquidperformance @drinknomio 🥦
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
COROS's repeat partnerships
Out of 944 unique influencers in our dataset, 62 of them (7%) posted content for COROS in 3 or more separate calendar months. The most consistent partner is @joshbeaumonttt, who has collaborated across 11 months with 23 total posts.
Here are 3 examples of COROS's repeat influencer partnerships, with links to the sponsored content.
joshbeaumonttt x COROS
![TikTok post by @joshbeaumonttt for COROS. Caption reads: [...] and tracking every step with @COROS UK .....](https://images.od.modash.io/e4968fac8f4664281f275a7c29e5eb10188e0253)
![TikTok post by @joshbeaumonttt for COROS. Caption reads: [...] but having the route on the @COROS UK APEX 4....](https://images.od.modash.io/5ce81ff04ea3bcf6ff65eefeeb306576a4ee09bf)
goranwinblad x COROS
![YouTube post by @goranwinblad for COROS. Caption reads: [...] running watches: #trainwithCOROS ....](https://images.od.modash.io/05acd2804bfd937fedc5377981b993755b303e2a)
![YouTube post by @goranwinblad for COROS. Caption reads: Thanks COROS for sponsoring this video, [...].](https://images.od.modash.io/be98770277b395ce09878f9f55d9355262ad2cc1)
![YouTube post by @goranwinblad for COROS. Caption reads: Thanks COROS for sponsoring this video, [...].](https://images.od.modash.io/896c44d44cf55b2f036ccd7f7648dc942c7183df)
KateVenturesOutdoors x COROS
![YouTube post by @KateVenturesOutdoors for COROS. Caption reads: [...] Gear (my white backpack): COROS Apex 4: use....](https://images.od.modash.io/2e297e5fd89daf71830a0291999f0c0bb8d7985e)
![YouTube post by @KateVenturesOutdoors for COROS. Caption reads: [...] Gear (my white backpack): COROS Apex 4: use....](https://images.od.modash.io/76cdedf79060a745070b40c60cfee54b227336a8)
![YouTube post by @KateVenturesOutdoors for COROS. Caption reads: [...] before heading into Alaska. COROS Apex 4:....](https://images.od.modash.io/16b269d50a90e4143f0256388fd41a5c2a3e7260)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where COROS had the most influencer activity. 30.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (10.2%)
- United Kingdom (9.1%)
- Brazil (6.9%)
COROS's influencer activity by market
Here is another example of COROS collaborating with an influencer in United States.
annievtran x COROS
COROS's influencer activity vs. related brands
COROS competes with WHOOP and Shokz for endurance and performance-minded athletes who buy tech to train better. All three target active consumers influenced by athlete creators, training data, and performance proof points.
Total influencer content
COROS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz leads with 4.1k sponsored posts, significantly outpacing COROS (2.5k posts) and WHOOP (1.1k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.
By social platform
COROS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
COROS leads on Instagram and YouTube, while Shokz leads on TikTok. The gap is most notable on TikTok, with Shokz at 2.1k, WHOOP at 401, COROS at 291 posts. COROS's activity is particularly concentrated on Instagram. TikTok posts are much higher for Shokz (2064) than COROS (291) and WHOOP (401).
By geographical market
COROS vs. related brands influencer activity (by country)
Estimated sponsored posts in COROS's top markets
Shokz has the highest estimated sponsored-post volume in United States (1.1k posts, 26.7%), France (316 posts, 7.7%), Indonesia (246 posts, 6%), while COROS leads in United Kingdom with 224 posts (9.1%), while WHOOP leads in Brazil with 130 posts (12%). Looking at United States specifically, the split is Shokz at 1.1k posts (26.7%), COROS at 755 posts (30.7%), WHOOP at 356 posts (32.8%). COROS's strength in United Kingdom may indicate a home-market focus, while Shokz shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- WHOOP's Influencer Marketing Strategy
- Shokz's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
- Melinda Maria's Influencer Marketing Strategy
- T3 Micro's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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