COROS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 683 pieces of influencer content sponsored by COROS over the last 12 months.

This report breaks down where & how COROS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with COROS, see here: COROS influencers.

Influencer activity throughout the year

COROS's influencer output appears relatively consistent throughout the year, averaging about 57 sponsored posts per month. April recorded the highest volume at 77 posts (35% above average), while March was the quietest at 41 posts.

April generated the most views at 5.6M, while January recorded the least at 1.1M. Across all tracked posts in the 12-month window, average views per post were 50.6k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @joshbeaumontt, generated 2.1M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of COROS's sponsored influencer collaborations break down by social platform:

• Instagram: 487 posts (71.3%)
• YouTube: 150 posts (22%)
• TikTok: 46 posts (6.7%)

Instagram influencer marketing is a clear focus for COROS.

Here are 3 examples of COROS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

joshbeaumontt x COROS

joshbeaumontt

@joshbeaumontt

23 Oct, 25

2.1M

36k

[...] and tracking every step with @coros_uk . Wearing the new Apex 4 - Link in [...]

Influencer bio

🇬🇧 @thenorthfaceuk | Explorer Team 🧭 My journey living with #AnkylosingSpondylitis DM for enquiries.

Collaboration metrics

Post views 2.1M

Post EMV $67.4k

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annievtran x COROS

annievtran

@annievtran

09 Oct, 25

514.6k

9.1k

@COROS has entered the chat (disclaimer: #gifted [...]

Influencer bio

runner teacher girly who loves a good SNAAAACK next race: tokyo marathon 💌Annie.vtrann@gmail.com

Collaboration metrics

Post views 514.6k

Post EMV $10.7k

More influencer data

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evazubeck x COROS

evazubeck

@evazubeck

19 Apr, 25

361.2k

21.2k

Big thanks to ‪@COROSGlobal‬ for partnering up with me on this [...]

Influencer bio

I'm an adventure YouTuber, host and director of the show Superskilled on Nat Geo, and a self-proclaimed feral woman. I seek the experience of feeling alive in everything that I do. Find me on my other channels ❤️ → http://instagram.com/evazubeck → http://facebook.com/evazubeck For business emails: Hey@evazubeck.com Website: http://evazubeck.com

Collaboration metrics

Post views 361.2k

Post EMV $13.0k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 41% of partnerships featuring creators averaging 10K-50K views, COROS's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (949.0k avg views/post):

pitufollow x COROS

pitufollow

@pitufollow

04 Mar, 25

398.1k

16k

[...] duda aguantó mucho mejor el @corosesp PACE Pro que yo😂 Me está encantando [...]

Influencer bio

🏃🏻 2.500km recorriendo España @proyecto505050 🦁 Atleta @adidas_es @vitaminwellesp @corosesp 📩 sergiopitufollow@gmail.com 💪🏼 @prozis: ‘pitufollow’

Collaboration metrics

Post views 398.1k

Post EMV $13.5k

More influencer data

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And here is another example with a smaller creator on Instagram (9.8k avg views/post):

jakeliamsmith98 x COROS

jakeliamsmith98

@jakeliamsmith98

08 Sep, 25

3.5k

[...] upcoming autumn road season. #trainwithCOROS 📸: @gilly_photography

Influencer bio

Use https://www.strava.com/subscribe/checkout?code=JAKE for 20% off Strava subscriptions or code: JAKE Professional runner @nnrunningteam & @nike

Collaboration metrics

Post views 0

Post EMV $346

More influencer data

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COROS's repeat partnerships

adrianobastosdisney x COROS

adrianobastosdisney

@adrianobastosdisney

25 Jan, 26

18.4k

1.1k

[...] @joinsports @oakleybr @coros_br @ab_treinamentoesportivo

adrianobastosdisney

@adrianobastosdisney

11 Jan, 26

8.5k

855

[...] @z2performance @asicsbrasil @coros_br

adrianobastosdisney

@adrianobastosdisney

18 May, 25

8.6k

440

[...] #oakleybr #oakleybrasil #corosbr #corosbrasil @asicsbrasil [...]

goranwinblad x COROS

goranwinblad

@goranwinblad

10 Aug, 25

236.2k

5.1k

Thanks COROS for sponsoring this video, [...]

goranwinblad

@goranwinblad

15 Jun, 25

231k

5.6k

Thanks COROS for sponsoring this video, [...]

goranwinblad

@goranwinblad

11 May, 25

215.4k

4.8k

Thanks COROS for sponsoring this video, [...]

einenschrittweiter x COROS

einenschrittweiter

@einenschrittweiter

15 Jun, 25

156.1k

7.6k

[...] Daten, die meine @coros_dach PACE Pro während des [...]

einenschrittweiter

@einenschrittweiter

19 Mar, 25

117.8k

2.7k

[...] und mit dem Pace Alarm von @coros_dach ist Intervalltraining wie [...]

einenschrittweiter

@einenschrittweiter

08 Apr, 25

97.1k

3.6k

[...] Und mit dem Pace Alarm von @coros_dach haben wir nichts dem [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.1%)
• France (11.2%)
• Brazil (6%)

Here is another example of COROS collaborating with an influencer in United States.

run_sabrina x COROS

run_sabrina

@run_sabrina

10 Apr, 25

1M

17.6k

[...] #zone3 #humor #greyzone #easyrun #run @corosglobal #ad

COROS's influencer activity vs. related brands

COROS targets endurance and outdoor athletes with performance wearables and training tech. WHOOP and Shokz both compete for similar fitness-focused consumers and rely heavily on athlete/creator-led education and credibility to drive consideration.

Total influencer content

Shokz leads with 1.3k sponsored posts, significantly outpacing COROS (683 posts) and WHOOP (670 posts). Across all three brands, the average volume is 873 posts, suggesting moderate but consistent investment.

By social platform

Among these brands, Shokz leads on Instagram and TikTok and WHOOP leads on YouTube. The gap is most notable on Instagram, with Shokz at 903, COROS at 487, WHOOP at 263 posts. COROS's activity is particularly concentrated on Instagram. On TikTok, Shokz has multiple times more posts than COROS and WHOOP.

By geographical market

Shokz has the highest estimated sponsored-post volume in United States (405 posts, 32%), Japan (338 posts, 26.7%), Thailand (96 posts, 7.6%), suggesting a Asia focus, while COROS has the highest estimated sponsored-post volume in United Kingdom (89 posts, 13.1%), France (76 posts, 11.2%), suggesting a Europe focus, while WHOOP leads in Australia with 44 posts (6.5%). Looking at United States specifically, the split is Shokz at 405 posts (32%), WHOOP at 285 posts (42.6%), COROS at 225 posts (32.9%). COROS's strength in United Kingdom and France may indicate a home-market focus, while Shokz shows broader regional investment.