BLUETTI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by BLUETTI over the last 12 months.
This report breaks down where & how BLUETTI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BLUETTI, see here: BLUETTI influencers.
Influencer activity throughout the year
BLUETTI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BLUETTI's influencer activity by month
Number of sponsored posts
BLUETTI's influencer output appears relatively consistent throughout the year, averaging about 250 sponsored posts per month. January recorded the highest volume at 333 posts (33% above average), while February was the quietest at 194 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BLUETTI's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (48.7%)
- YouTube: 804 posts (26.6%)
- TikTok: 745 posts (24.7%)
BLUETTI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BLUETTI.
Here are 3 examples of BLUETTI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
dileks_journal x BLUETTI
![Instagram post by @dileks_journal for BLUETTI. Caption reads: [...] coffee breaks to unexpected blackouts.....](https://images.od.modash.io/7923b441d50f70d6aecdd6e582648b2ce8b02ce6)
Influencer bio
Content Creator & Digital Strategist Lifestyle | AI & Technology |Smart Home 📧info@dileksjournal.net
Collaboration metrics
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shilohfarm x BLUETTI
![TikTok post by @shilohfarm for BLUETTI. Caption reads: [...] popcorn and blankets, and thanks to the....](https://images.od.modash.io/1f4b5353ba1ed542353d5b318774049693e91b03)
Influencer bio
🌽Nebraska Farmer 🤠 🐓Fun Farm Videos 🍅 ⏬Business Inquiries⏬ noah@a-listme.com
Collaboration metrics
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HOBOTECH x BLUETTI
![YouTube post by @HOBOTECH for BLUETTI. Caption reads: [...] ION portable power station called the....](https://images.od.modash.io/08c3c6af2a957319091795e06ca345909642608f)
Influencer bio
Tech Product Reviews, Mobile Tech How To's, DIY Solar Power, Off Grid Power Generation / Power Storage Solutions, Mobile Electronics / Internet, Solar Generators, Power Stations, Electric Bikes, Full Time Living Off Grid, RV / Van Life videos Shared links may take you to Amazon. As an Amazon Associate I earn from qualifying purchases. EMAIL: Business inquires ONLY! Personal e-mails will be BLOCKED. If you need help, join our Facebook Help group at the link below.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 84.6%
- Posts: 15.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BLUETTI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BLUETTI's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.8% of partnerships featuring creators averaging 10K-50K views, BLUETTI's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
taylorhereid x BLUETTI
![Instagram post by @taylorhereid for BLUETTI. Caption reads: [...] you need to live in your vehicle! The....](https://images.od.modash.io/86697e3d51ca023cb9b92a6e33962d7a3a31d59e)
Influencer bio
Jesus | Vanlife | Travel ✉️ jonathan@smallscreenmarketing.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post):
tonigonzalzz x BLUETTI
![Instagram post by @tonigonzalzz for BLUETTI. Caption reads: [...] que te acompaña a donde vayas.⚡️ #bluetti....](https://images.od.modash.io/8da1b5835d2d73ebfa64eb54df0cd8531ce73e1d)
Influencer bio
🏔️ Deportes • Viajes • Naturaleza • Lifestyle 👉🏻 Te enseño actividades ✉️ contactotonigonzalez@gmail.com ⬇️ Enlaces y códigos
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BLUETTI's repeat partnerships
Out of 1.3k unique influencers in our dataset, 112 of them (8%) posted content for BLUETTI in 3 or more separate calendar months. The most consistent partner is @mikethetrucknut, who has collaborated across 11 months with 34 total posts.
Here are 3 examples of BLUETTI's repeat influencer partnerships, with links to the sponsored content.
glowandgearcouple x BLUETTI
![TikTok post by @printnplace for BLUETTI. Caption reads: @Bluetti Shop #solar #battery #camping [...].](https://images.od.modash.io/88cef6118695d9bcee48b9c6eb780e335da37397)
![TikTok post by @printnplace for BLUETTI. Caption reads: @BLUETTI @BluettiEkko #dctodc #bluetti [...].](https://images.od.modash.io/f221b44edc4975c2a66c38d005d0df0e3b10caf4)
![TikTok post by @printnplace for BLUETTI. Caption reads: @Bluetti Shop @BluettiEkko #bluetti [...].](https://images.od.modash.io/ad093adef3fd476edeac2637710927d24af5d740)
oureverydaygetaway x BLUETTI
![YouTube post by @oureverydaygetaway for BLUETTI. Caption reads: [...] come with it. 🔷Elite300： 🔷Bluetti Spring....](https://images.od.modash.io/69f212b123d98597e10d64ebdc02ab888898d8fa)
![YouTube post by @oureverydaygetaway for BLUETTI. Caption reads: [...] RV ..... ☑️ Get 5% of all Bluetti Elite....](https://images.od.modash.io/028e630405e3802612396ed6f233536c1eadfd3d)
![YouTube post by @oureverydaygetaway for BLUETTI. Caption reads: [...] happens next! Bond Plug: The BLUETTI APEX....](https://images.od.modash.io/802bda83f715a55f777cebc4096f826f48d8b445)
honeyiroam x BLUETTI
![YouTube post by @honeyiroam for BLUETTI. Caption reads: [...] can down here in the South. Bluetti Power....](https://images.od.modash.io/819d5502e16a6b4a2890d1af9fd635bc216f39c1)
![YouTube post by @honeyiroam for BLUETTI. Caption reads: Bluetti Elite 100 V2: 5% OFF with [...].](https://images.od.modash.io/aca2b7cf5ee025fe0302004856708157441f6fd6)
![YouTube post by @honeyiroam for BLUETTI. Caption reads: [...] up our new life (for now)... Bluetti Power....](https://images.od.modash.io/57291c8dbf2a46bc3997ab20d6d306e31bbebb5c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BLUETTI had the most influencer activity. 36.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (6.9%)
- United Kingdom (6.7%)
- France (6.4%)
BLUETTI's influencer activity by market
Here is another example of BLUETTI collaborating with an influencer in United States.
ceaserbeauty x BLUETTI
BLUETTI's influencer activity vs. related brands
BLUETTI competes directly with Jackery and EcoFlow in portable power stations and solar generators, targeting the same outdoor, vanlife, and emergency-prep audiences through review-driven creators.
Total influencer content
BLUETTI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EcoFlow leads with 3.9k sponsored posts, notably outpacing Jackery (3.1k posts) and BLUETTI (3k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs.
By social platform
BLUETTI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BLUETTI leads on Instagram, while EcoFlow has the most activity on TikTok and Jackery has the most activity on YouTube. The gap is most notable on TikTok, with EcoFlow at 1.8k, BLUETTI at 745, Jackery at 612 posts. EcoFlow has multiple times more TikTok posts than BLUETTI and Jackery, while Jackery has multiple times more YouTube posts than BLUETTI and EcoFlow.
By geographical market
BLUETTI vs. related brands influencer activity (by country)
Estimated sponsored posts in BLUETTI's top markets
Jackery has the highest estimated sponsored-post volume in United States (1.4k posts, 44.1%), United Kingdom (291 posts, 9.3%), while EcoFlow has the highest estimated sponsored-post volume in Japan (480 posts, 12.4%), Germany (364 posts, 9.4%), while BLUETTI leads in Spain with 208 posts (6.9%). Looking at United States specifically, the split is Jackery at 1.4k posts (44.1%), BLUETTI at 1.1k posts (36.8%), EcoFlow at 953 posts (24.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Jackery's Influencer Marketing Strategy
- EcoFlow's Influencer Marketing Strategy
- Sweet Sweat's Influencer Marketing Strategy
- Cocoandeve's Influencer Marketing Strategy
- Pepax Official's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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