BLUETTI Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 787 pieces of influencer content sponsored by BLUETTI over the last 12 months.

This report breaks down where & how BLUETTI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BLUETTI, see here: BLUETTI influencers.

Influencer activity throughout the year

BLUETTI's sponsored post volume appears to trend upward over the 12-month period, rising from 105 posts in January to 76 in December. The peak month, November, reached 125 posts, 98% higher than the monthly average of 63.

November generated the most views at 7.3M, while February recorded the least at 348.6k. Across all tracked posts in the 12-month window, average views per post were 39.6k. Views appear to be largely volume-driven, tracking closely with post output across the year. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @shilohfarm, generated 1M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BLUETTI's sponsored influencer collaborations break down by social platform:

• Instagram: 368 posts (46.8%)
• YouTube: 253 posts (32.1%)
• TikTok: 166 posts (21.1%)

Instagram influencer marketing is a clear focus for BLUETTI.

Here are 3 examples of BLUETTI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

barefoot___wanderer x BLUETTI

barefoot___wanderer

@barefoot___wanderer

18 Nov, 25

817.1k

37.2k

[...] floor connected!! 🥹 To grab your own BLUETTI Elite 200 V2: Use code 【BAD5%】to get [...]

Influencer bio

Building a container house🛠️ Owner Builder learning on the go ✏️ Sustainable & economical approach ♻️ Jango 🐾

Collaboration metrics

Post views 817.1k

Post EMV $28.2k

More influencer data

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shilohfarm x BLUETTI

shilohfarm

@shilohfarm

24 Aug, 25

1M

3.9k

[...] popcorn and blankets, and thanks to the @Bluetti Shop Elite 30 V2 (less than 10 lbs!) [...]

Influencer bio

🌽Nebraska Farmer 🤠 🐓Fun Farm Videos 🍅 ⏬Business Inquiries⏬ noah@a-listme.com

Collaboration metrics

Post views 1.0M

Post EMV $20.2k

More influencer data

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HOBOTECH x BLUETTI

HOBOTECH

@HOBOTECH

14 Oct, 25

561.4k

13.1k

[...] ION portable power station called the BLUETTI Pioneer Na. Will it kill Lithium Ion [...]

Influencer bio

Tech Product Reviews, Mobile Tech How To's, DIY Solar Power, Off Grid Power Generation / Power Storage Solutions, Mobile Electronics / Internet, Solar Generators, Power Stations, Electric Bikes, Full Time Living Off Grid, RV / Van Life videos Shared links may take you to Amazon. As an Amazon Associate I earn from qualifying purchases.

Collaboration metrics

Post views 561.4k

Post EMV $18.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 37.1% of partnerships featuring creators averaging 10K-50K views, BLUETTI's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):

taylorhereid x BLUETTI

taylorhereid

@taylorhereid

07 Jan, 26

119k

2k

[...] you need to live in your vehicle! The Bluetti Charger 2 + Bluetti Elite 200 is [...]

Influencer bio

I am second - @kkailamarie - @volumes.us ✉️ taylorhereidbusiness@gmail.com

Collaboration metrics

Post views 119.0k

Post EMV $3.8k

More influencer data

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And here is another example with a smaller creator on Instagram (9.4k avg views/post):

aqua.junnior x BLUETTI

aqua.junnior

@aqua.junnior

04 Mar, 25

14.4k

287

BLUETTI AC2P is an extraordinarily lightweight [...]

Influencer bio

Born for a reason. 🇬🇭 Business 📧: aquajhonnie@gmail.com Videography | Photography | Tech Enthusiast End product Videos/pics 🎥 - @aqua_jhonnie

Collaboration metrics

Post views 14.4k

Post EMV $460

More influencer data

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BLUETTI's repeat partnerships

CarolynsRVLife x BLUETTI

CarolynsRVLife

@CarolynsRVLife

30 Mar, 25

37.5k

3k

[...] Never run out of power with Bluetti's [...]

CarolynsRVLife

@CarolynsRVLife

15 Jun, 25

23.5k

2k

[...] Riverside Camp Get Primed for BLUETTI Deals https://amzn.to/4l7ueyc [...]

CarolynsRVLife

@CarolynsRVLife

14 Sep, 25

22.3k

2.1k

[...] Ontario Camp to catch up. 🎉 BLUETTI 5th Anniversary Power Week! 📅 [...]

lanbolyra x BLUETTI

lanbolyra

@lanbolyra

04 Apr, 25

337.8k

3.8k

[...] is proudly sponsored by Bluetti AC50B. Use "LANBO5%" to enjoy [...]

lanbolyra

@lanbolyra

05 Jul, 25

133.1k

3k

[...] is proudly sponsored by BLUETTI AC180. BLUETTI Prime Day is [...]

lanbolyra

@lanbolyra

13 Sep, 25

46.5k

821

[...] is proudly sponsored by BLUETTI Elite 100 v2 Power [...]

sarahhberkowitz x BLUETTI

sarahhberkowitz

@sarahhberkowitz

26 Jul, 25

90.5k

6k

We love our BLUETTI power stations! Go to [...]

sarahhberkowitz

@sarahhberkowitz

13 Sep, 25

73.3k

5.4k

[...] favorite items ►BLUETTI - [...]

sarahhberkowitz

@sarahhberkowitz

05 Jul, 25

64.6k

6.7k

[...] favorite items ►BLUETTI - [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (7.7%)
• Australia (7.1%)
• Brazil (6.7%)

Here is another example of BLUETTI collaborating with an influencer in United States.

pieroad____ x BLUETTI

pieroad____

@pieroad____

15 Apr, 25

633.3k

14.3k

[...] grande poco e peso 1,4kg. Si chiama BLUETTI PV60F Tempo di carica dell’iPhone 12 [...]

BLUETTI's influencer activity vs. related brands

BLUETTI competes in portable power stations and off-grid energy solutions popular with outdoor and preparedness creators. Jackery and EcoFlow are the most direct category rivals with comparable product ranges and influencer-driven review ecosystems.

Total influencer content

EcoFlow leads with 1.9k sponsored posts, significantly outpacing BLUETTI (787 posts) and Jackery (547 posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments. EcoFlow has more than twice the total posts of BLUETTI and more than three times the total posts of Jackery.

By social platform

BLUETTI leads on Instagram, while EcoFlow has the most activity on TikTok and YouTube. The gap is most notable on YouTube, with EcoFlow at 1.3k, BLUETTI at 253, Jackery at 202 posts. On YouTube, EcoFlow has more than five times the posts of BLUETTI and more than six times the posts of Jackery.

By geographical market

EcoFlow has the highest estimated sponsored-post volume in United States (465 posts, 23.9%), Japan (218 posts, 11.2%), Germany (185 posts, 9.5%), while Jackery leads in United Kingdom with 66 posts (12%), while BLUETTI has the highest estimated sponsored-post volume in France (61 posts, 7.7%), Australia (56 posts, 7.1%). Looking at United States specifically, the split is EcoFlow at 465 posts (23.9%), Jackery at 279 posts (51%), BLUETTI at 276 posts (35.1%).