BLUETTI Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.2k pieces of influencer content sponsored by BLUETTI over the last 12 months.

This report breaks down where & how BLUETTI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BLUETTI, see here: BLUETTI influencers.

Influencer activity throughout the year

BLUETTI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BLUETTI's influencer output appears relatively consistent throughout the year, averaging about 264 sponsored posts per month. June recorded the highest volume at 378 posts (43% above average), while February was the quietest at 194 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BLUETTI's sponsored influencer collaborations break down by social platform:

• Instagram: 1.4k posts (43.9%)
• YouTube: 923 posts (29%)
• TikTok: 862 posts (27.1%)

Instagram influencer marketing is a clear focus for BLUETTI.

Here are 3 examples of BLUETTI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

dileks_journal x BLUETTI

dileks_journal

@dileks_journal

07 Oct, 25

775.7k

5.5k

[...] coffee breaks to unexpected blackouts. BLUETTI Elite 30 V2 is compact, quiet, and ready [...]

Influencer bio

🇺🇸US Content Creator Lifestyle | AI & Technology |Smart Home 📧info@dileksjournal.net

Collaboration metrics

Post views775.7k

Post EMV $23.8k

More influencer data

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shilohfarm x BLUETTI

shilohfarm

@shilohfarm

24 Aug, 25

1.2M

4.5k

[...] popcorn and blankets, and thanks to the @Bluetti Shop Elite 30 V2 (less than 10 lbs!) [...]

Influencer bio

🌽Nebraska Farmer 🤠 🐓Fun Farm Videos 🍅 ⏬Business Inquiries⏬ noah@a-listme.com

Collaboration metrics

Post views1.2M

Post EMV $24.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TinyHomeTours x BLUETTI

TinyHomeTours

@TinyHomeTours

26 Jun, 26

720.1k

17.2k

🔥 BLUETTI Prime Day Sale Website: 5% off [...]

Influencer bio

Tiny Home Tours is the largest US-based tiny and small home media platform, reaching over 3.2 million followers and 343 million views a year across YouTube, Facebook, and Instagram. We tell the stories of real homeowners who've chosen to live differently, whether that's building an affordable small home on their own land, downsizing into a thoughtfully designed space, or finding financial freedom by rethinking what home looks like. You'll also find tours of creative builds like school bus conversions, camper vans, shipping containers, and more. If you're planning your next chapter, retirement, downsizing, your forever home on a budget, you're in the right place. We're here to show you what's possible. Visit us at https://www.tinyhometours.com/

Collaboration metrics

Post views720.1k

Post EMV $23.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 37.3% of partnerships featuring creators averaging 10K-50K views, BLUETTI's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.3M avg views/post):

taylorhereid x BLUETTI

taylorhereid

@taylorhereid

07 Jan, 26

121k

2.1k

[...] you need to live in your vehicle! The Bluetti Charger 2 + Bluetti Elite 200 is [...]

Influencer bio

Jesus | Vanlife | Travel ✉️ jonathan@smallscreenmarketing.com

Collaboration metrics

Post views121.0k

Post EMV $3.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.8k avg views/post):

_gypsytribe_ x BLUETTI

_gypsytribe_

@_gypsytribe_

26 Jan, 26

18.3k

593

[...] on the road? Easy… thanks to @bluetti_official ⚡️ #vanlife #solargenerator [...]

Influencer bio

🏴‍☠️ 13 YEARS FULL TIME ON THE ROAD by @lidia_rico 🚐 1994 Cetroën C15 📍 Spain 🇪🇸 🚌 1985 VW Westfalia 📍 USA 🇺🇸 🚎 1976 Dodge Chinook📍 USA 🇺🇸

Collaboration metrics

Post views18.3k

Post EMV $608

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BLUETTI's repeat partnerships

TheSolarLab x BLUETTI

TheSolarLab

@TheSolarLab

23 Jun, 26

261.9k

1.3k

[...] • Specialized kits 🛒 BLUETTI Deals ➡ 🇺🇸 Amazon ➡ 🇨🇦 [...]

TheSolarLab

@TheSolarLab

11 Jun, 26

36.2k

1.2k

[...] With Code THESOLARLAB5): ➡ BLUETTI (5% Off With Code [...]

TheSolarLab

@TheSolarLab

07 Jul, 26

32.3k

1.1k

[...] With Code THESOLARLAB5): ➡ BLUETTI (5% Off With Code [...]

sarahhberkowitz x BLUETTI

sarahhberkowitz

@sarahhberkowitz

04 Apr, 26

156.5k

9.1k

We love our Bluetti power stations! Elite 300: [...]

sarahhberkowitz

@sarahhberkowitz

21 Mar, 26

91.6k

5.7k

We love our Bluetti Products! Elite 300: Spring [...]

sarahhberkowitz

@sarahhberkowitz

13 Jun, 26

69.4k

4.4k

[...] ► Venmo - Our favorite items ►BLUETTI - Use code SARAH5OFF1 for 5% [...]

oureverydaygetaway x BLUETTI

oureverydaygetaway

@oureverydaygetaway

28 Mar, 26

24.2k

2k

[...] come with it. 🔷Elite300： 🔷Bluetti Spring Sale： 🔷Discount code: [...]

oureverydaygetaway

@oureverydaygetaway

04 Apr, 26

14.3k

1.4k

[...] RV ..... ☑️ Get 5% of all Bluetti Elite products with discount [...]

oureverydaygetaway

@oureverydaygetaway

22 Nov, 25

11k

1.5k

[...] happens next! Bond Plug: The BLUETTI APEX 300: Check Out Other [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.7%)
• Spain (6.8%)
• Australia (5.8%)

Here is another example of BLUETTI collaborating with an influencer in United States.

ceaserbeauty x BLUETTI

ceaserbeauty

@ceaserbeauty

13 Jan, 26

669k

12.1k

Wait a minute, the @Bluetti Shop powers up my Barsys, you’re joking [...]

BLUETTI's influencer activity vs. related brands

BLUETTI, EcoFlow, and Jackery compete directly in portable power stations and solar backup solutions. They target similar outdoor, van-life, and emergency-prep audiences and rely on spec comparisons and real-world creator testing.

Total influencer content

EcoFlow leads with 3.9k sponsored posts, notably outpacing Jackery (3.4k posts) and BLUETTI (3.2k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

BLUETTI leads on Instagram, while EcoFlow has the most activity on TikTok and Jackery has the most activity on YouTube. The gap is most notable on TikTok, with EcoFlow at 1.9k, BLUETTI at 862, Jackery at 777 posts. On TikTok, EcoFlow has more than twice as many posts as BLUETTI and Jackery.

By geographical market

Jackery has the highest estimated sponsored-post volume in United States (1.6k posts, 45.6%), United Kingdom (331 posts, 9.7%), while EcoFlow has the highest estimated sponsored-post volume in Japan (514 posts, 13.1%), Germany (428 posts, 10.9%), while BLUETTI leads in Spain with 216 posts (6.8%). Looking at United States specifically, the split is Jackery at 1.6k posts (45.6%), BLUETTI at 1.2k posts (38.9%), EcoFlow at 950 posts (24.2%).