We analyzed 2.8k pieces of influencer content sponsored by BLUETTI over the last 12 months.
This report breaks down where & how BLUETTI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BLUETTI, see here: BLUETTI influencers.
BLUETTI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BLUETTI's sponsored post volume appears to trend upward over the 12-month period, rising from 355 posts in January to 270 in December. The peak month, January, reached 355 posts, 56% higher than the monthly average of 227.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BLUETTI's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BLUETTI.
Here are 3 examples of BLUETTI's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Products that make real life easier Lifestyle .Tech •Home •Beauty • Fashion Product-focused videos 📩 info@dileksjournal.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
🌽Nebraska Farmer 🤠 🐓Fun Farm Videos 🍅 ⏬Business Inquiries⏬ noah@a-listme.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Tech Product Reviews, Mobile Tech How To's, DIY Solar Power, Off Grid Power Generation / Power Storage Solutions, Mobile Electronics / Internet, Solar Generators, Power Stations, Electric Bikes, Full Time Living Off Grid, RV / Van Life videos Shared links may take you to Amazon. As an Amazon Associate I earn from qualifying purchases.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers BLUETTI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.3% of partnerships featuring creators averaging 10K-50K views, BLUETTI's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
Influencer bio
I am second - @kkailamarie - @volumes.us ✉️ taylorhereidbusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
🚐 DIY Van Ausbau Tipps 🐶 Solo Vanlife mit Ada 🛠️ 4 Camper ausgebaut 🤍 1:1 Van Ausbau Beratung 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.2k unique influencers in our dataset, 89 of them (8%) posted content for BLUETTI in 3 or more separate calendar months. The most consistent partner is @CarolynsRVLife, who has collaborated across 13 months with 38 total posts.
Here are 3 examples of BLUETTI's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BLUETTI had the most influencer activity. 35.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BLUETTI collaborating with an influencer in United States.
BLUETTI operates in portable power for outdoors and emergency backup, directly competing with EcoFlow and Jackery for the same adventure, vanlife, and preparedness creator audiences.
Total sponsored posts tracked (last 12 months)
EcoFlow leads with 6.3k sponsored posts, significantly outpacing BLUETTI (2.8k posts) and Jackery (556 posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. EcoFlow has multiple times more total posts than BLUETTI and Jackery.
Sponsored posts by platform
BLUETTI leads on Instagram, while EcoFlow has the most activity on TikTok and YouTube. The gap is most notable on YouTube, with EcoFlow at 3.6k, BLUETTI at 930, Jackery at 214 posts. On YouTube, EcoFlow has multiple times more posts than BLUETTI and Jackery.
Estimated sponsored posts in BLUETTI's top markets
EcoFlow has the highest estimated sponsored-post volume in United States (1.6k posts, 24.8%), Japan (983 posts, 15.7%), Germany (507 posts, 8.1%), while BLUETTI has the highest estimated sponsored-post volume in United Kingdom (237 posts, 8.6%), France (176 posts, 6.4%), suggesting a Europe focus. Looking at United States specifically, the split is EcoFlow at 1.6k posts (24.8%), BLUETTI at 975 posts (35.4%), Jackery at 280 posts (50.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.