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BLUETTI Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 2,095 sponsored posts from BLUETTI across YouTube, TikTok and Instagram over the last 12 months.

See where BLUETTI invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, July was 70.1% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where BLUETTI's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of BLUETTI's accounts

YouTube780
TikTok779
Instagram536

Content format by platform

Share of all sponsored posts.

Instagram · Reels
23.6%
Instagram · Feed Posts
2.0%
TikTok · Posts
37.2%
YouTube · Long-form
35.7%
YouTube · Shorts
1.6%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How BLUETTI's sponsored posts perform

Reach and engagement across all 2,095 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 36.9K

    Average views per post

  • 9.8K

    Median views per post

  • 73.8M

    Total views

  • $2.5M

    Estimated media value

  • 4.5%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

@MoreFishGuysView on YouTube ↗
YouTube post by @MoreFishGuys for BLUETTI

⚡ Huge thanks to BLUETTI for sponsoring this video! Check out the [...]

1.3M Post views

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Instagram post by @tonifero_ for BLUETTI

[...] los rescates con este videazo 🫶gracias @bluetti_es por confiar en mi :) #SolarGenerator [...]

792.3K Post views

Get a free trial to find more data on influencer audiences, past collabs and more.

@dileks_journalView on Instagram ↗
Instagram post by @dileks_journal for BLUETTI

[...] coffee breaks to unexpected blackouts. BLUETTI Elite 30 V2 is compact, quiet, and ready [...]

775.7K Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator BLUETTI works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

BLUETTI's influencers by average views per post

Share of the 944 creators in this dataset

<1K
15.1%
1K-5K
19.3%
5K-10K
10.7%
10K-50K
32.5%
50K-100K
11.3%
100K-500K
10.4%
500K+
0.6%

Top influencers BLUETTI works with

BLUETTI's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@ceaserbeauty
TikTok232M
2
@sarahhberkowitz
YouTube271.5M
3
@NicoMurillo
YouTube171.3M
4
@MoreFishGuys
YouTube11.3M
5
@TinyHomeTours
YouTube41.3M
See all BLUETTI influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether BLUETTI works with creators once, or builds an ongoing roster.

Repeat creators make up 27.6% of BLUETTI's creator network and generate 55.4% of total reach. The charts below show how often those partnerships recur and how much of BLUETTI's audience reach they account for.

Repeat creators make up 27.6% of BLUETTI's creator network and generate 55.4% of total reach. The charts below show how often those partnerships recur and how much of BLUETTI's audience reach they account for.

One-off vs. repeat creators

Share of 986 creators

One-off · 72%
Repeat28%

Months active

Repeat creators only

2 months
62.1%
3 months
16.2%
4+ months
21.7%

Repeat partnerships at a glance

  • 55.4%

    of total reach comes from repeat creators

  • 4.6

    average posts per repeat creator

  • 10 months

    longest running partnership

Creators BLUETTI works with repeatedly

@sarahhberkowitzView on YouTube ↗
YouTube post by @sarahhberkowitz for BLUETTI

We love our Bluetti power stations! If you want the Elite [...]

176.6K Post views

Get a free trial to find more data on influencer audiences, past collabs and more.

@AdventureOutThereView on YouTube ↗
YouTube post by @AdventureOutThere for BLUETTI

Grab the Bluetti Elite 200 V2 and save an additional 5% [...]

79.9K Post views

Get a free trial to find more data on influencer audiences, past collabs and more.

@ProjectAtticusView on YouTube ↗
YouTube post by @ProjectAtticus for BLUETTI

Power your adventures with BLUETTI’s Apex 300 — use code PROJECT for 5% off [...]

102.8K Post views

Get a free trial to find more data on influencer audiences, past collabs and more.

BLUETTI's most loyal creators

@sarahhberkowitz
Months active10
Posts27
Total engagement114.1K
@AdventureOutThere
Months active9
Posts23
Total engagement29.2K
@ProjectAtticus
Months active9
Posts19
Total engagement91.7K

Geographical breakdown

The markets where BLUETTI's sponsored creators are based. 86.1% of sponsored posts came from creators based in 5 markets. United States and United Kingdom lead at 58.8% and 9.4%, with the remaining 13.9% spread across a wider range of countries.

Sponsored posts by creator location

Top 11 markets

United States
58.8%
United Kingdom
9.4%
Spain
6.6%
France
6.1%
Canada
5.2%
Australia
4.9%
Italy
3.0%
Germany
2.2%
Brazil
1.2%
Argentina
0.6%
All other markets
2.0%

BLUETTI vs. related brands

How BLUETTI's influencer activity compares with other tech brands.

Sponsored posts, last 12 months

BLUETTI vs. related brands

EcoFlow

2.8K posts

1
Jackery

2.7K posts

2
BLUETTI

2.1K posts

3

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