xTool Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.5k pieces of influencer content sponsored by xTool over the last 12 months.

This report breaks down where & how xTool invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with xTool, see here: xTool influencers.

Influencer activity throughout the year

xTool's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

xTool's sponsored post volume appears to trend upward over the 12-month period, rising from 191 posts in January to 233 in December. The peak month, July, reached 1.1k posts, 199% higher than the monthly average of 373.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of xTool's sponsored influencer collaborations break down by social platform:

• TikTok: 1.6k posts (36.4%)
• YouTube: 1.6k posts (36.2%)
• Instagram: 1.2k posts (27.5%)

TikTok influencer marketing is a clear focus for xTool.

Here are 3 examples of xTool's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

maryinthefairyland x xTool

maryinthefairyland

@maryinthefairyland

09 Jul, 26

4.6M

323.2k

[...] on a playground, laser engraved with my xTool M2, and then glued onto a twig. Thanks [...]

Influencer bio

🧚 Welcome to the Enchanted Fairyland! 🏰 🌿 Crafting Whimsical Fairy Houses 🌿 🏡 Join me on this DIY Journey! 🧰

Collaboration metrics

Post views4.6M

Post EMV $171.0k

More influencer data

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riothestaffie x xTool

riothestaffie

@riothestaffie

04 Jun, 26

7.9M

49.3k

[...] TROP D’IDÉES ELLE EST PAS PRÊTE ! Merci @xtool_france pour cette machine incroyable ! [...]

Influencer bio

📩 riothestaffie@gmail.com CAGNOTTE POUR LES ANIMAUX DES RUES ⬇️⬇️⬇️

Collaboration metrics

Post views7.9M

Post EMV $160.5k

More influencer data

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joshuadelisle x xTool

joshuadelisle

@joshuadelisle

27 Nov, 25

2M

47.3k

[...] here for £5 Ends 31st January 2026: xTool MetalFab (800W / 1200W): Save up to [...]

Influencer bio

Designer Maker Joshua De lisle AWCB demonstrates how he creates his original works, giving great insight into quallity craftsmanship whilst sharing designs and techniques for all makers and sculptors. Expect high-end blacksmithing, welding, carpentry, masonry, glass work, pottery, electronics and much more. My competitions: https://raffall.com/joshuadelisle My Patreon page: https://patreon.com/JoshuaDeLisle?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link Shop: https://www.etsy.com/uk/shop/DelisleDesign Instagram: https://www.instagram.com/delisledesignerblacksmith Pinterest: https://uk.pinterest.com/joshua_delisle/pins/ Facebook: https://www.facebook.com/DeLisleDesignerBlacksmith

Collaboration metrics

Post views2.0M

Post EMV $64.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

xTool's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

tolontong x xTool

tolontong

@tolontong

20 May, 26

2.1M

26.8k

[...] เอ้ยไม่ใช่!! มาทดลองเครื่องเลเซอร์ในงาน xtool สุดมะหัดสะจันนน~~~ [...]

Influencer bio

📨 ติดต่อคอนเทนต์ : tolontongg@gmail.com ติดต่อผลิตชิ้นงาน : sthinktong@gmail.com เติมสต๊อกทุก 12:00 ติดตามอัพเดทข่าวสารได้ที่ 👇🏻

Collaboration metrics

Post views2.1M

Post EMV $43.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

3demoniak x xTool

3demoniak

@3demoniak

26 Oct, 25

10.8k

213

[...] ! Grâce au graveur Laser F1 Ultra de XTool , j’ai pu créer de toute pièce cette [...]

Influencer bio

Vince | French modern craftsman 🇫🇷 3D printing pop culture & video game nostalgia in real life 🎮 Follow for next-level creations 😈

Collaboration metrics

Post views10.8k

Post EMV $227

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

xTool's repeat partnerships

tonyseePatterns x xTool

tonyseePatterns

@tonyseePatterns

03 Jul, 26

4.3k

318

How to make a leather tool box, start to finish. 🔖 Get the Pattern (PDF Download): 🛒 Etsy Shop: Learn how to make a leather tool box / tool bag from start to finish in this step-by-step leatherworking tutorial. Perfect for beginners and hobbyists. Follow along with the full PDF pattern (6-pack divider included) and build your own professional-quality leather tool organizer. ▶️ More Leather Bag Tutorials: • Leather Tool Box DIY - Pattern Download an... ⏱️ CHAPTERS 0:00 Intro: what we're building 0:45 Materials & tools 1:29 Doubling the leather for strength 3:29 Cutting & punching the stitch holes 6:00 Finishing the edges 7:05 Assembling & stitching the main body 11:11 Attaching the bottom & stitching corners 12:22 Adding the stiffening edge strip 14:01 Joining the sides & outer pockets 16:41 Fitting & wrapping the wooden handle 18:54 Drilling & reinforcing the handle screws 22:09 Making the six-pack divider 23:40 Installing the dividers (rivets vs. bolts) 26:15 Final reveal & giveaway ✂️🪡🔨 RECOMMENDED TOOLS 🔨🪡✂️ Sinabroks Puncher - Sinabroks Edge Beveler - Self-Healing Cutting Mat - Professional Leather Craft Cutting Knife - Curve/Corner Cutter 1/2 - Curve/Corner Cutter 1/4 - Scissors - Hole Puncher - Positioning Needles for stitching - Stitching Needles - Waxed Thread - Leather Mallet - Rivet & Snap Setter Set - Edge Paint - Mini USB welding Iron - Laser Cutters: 💰 Join our Affiliate Program and make 10% on every pattern sold through your shared links: 👍 If this tutorial helped, like & subscribe for weekly leathercraft builds. 💬 Questions? Drop them in the comments, I read every one. #leathercraft #leatherworking #DIY #leatherbag #handstitching #toolbag #leatherpattern #tonyseepatterns ⚠️ Some of the links above are affiliate links. I may earn a small commission at no extra cost to you. Thanks for supporting the channel!

tonyseePatterns

@tonyseePatterns

17 Aug, 26

4k

269

How to make a leather bat bag, start to finish. 🔖 Get the Pattern (PDF Download): 🛒 Etsy Shop: A gothic bat crossbody bag built from one PDF pattern. The flap is shaped as a bat's head with sculpted ears, and the front panel carries two full bat wings stitched over the body. Every stitching hole is pre-marked and pre-matched, so the front and back line up the first time. Intermediate build, around 6 to 8 hours, and the pattern prints at home on A4, US Letter or Legal. ⏱️ CHAPTERS 0:00 Intro, what we are building 0:20 Printing and cutting out the paper pattern 1:30 Choosing the leather for the body 2:15 Punching the stitching holes 5:15 The holes to leave unpunched, and why 6:45 Cutting the pieces out 9:45 The wings and the straps 10:30 Rounding and shaping the straps 12:00 Mixing and applying the dye 13:30 Bringing up the shine 15:00 Wet shaping the body 16:30 Gluing the wing bones 18:45 Gluing the wings onto the body 22:30 Punching the wing stitching holes 23:15 Stitching the wings 24:00 Shading the wings with extra dye 25:30 The glue I use 27:45 D-ring and buckle tabs 29:15 Burnishing and edge painting 31:30 Stitching the tabs in place 32:15 Building the bat head 33:00 Setting the rivet eyes 34:30 Attaching the head to the flap 38:15 Stitching the ears 40:30 Wet shaping the gusset to 90 degrees 42:45 Stitching the bag together 44:15 Sanding and finishing the edges 48:00 Riveting the swivel hooks 49:30 The shoulder pad and buckle 51:00 The finished bag ✂️🧵🔨 RECOMMENDED TOOLS 🔨🧵✂️ Sinabroks Puncher - Sinabroks Edge Beveler - Self-Healing Cutting Mat - Professional Leather Craft Cutting Knife - Curve/Corner Cutter 1/2 - Curve/Corner Cutter 1/4 - Scissors - Hole Puncher - Positioning Needles for stitching - Stitching Needles - Waxed Thread - Leather Mallet - Rivet & Snap Setter Set - Edge Paint - Mini USB welding Iron - Laser Cutters: 💰 Join our Affiliate Program and make 10% on every pattern sold through your shared links: 👍 If this tutorial helped, like & subscribe for weekly leathercraft builds. 💬 Questions? Drop them in the comments, I read every one. ⚠️ Some of the links above are affiliate links. I may earn a small commission at no extra cost to you. Thanks for supporting the channel! #leathercraft #diyleather #leatherwork #batbag #leatherbag #gothicstyle #handmadeleather

tonyseePatterns

@tonyseePatterns

15 Jun, 26

3.3k

204

How to make a leather pirate hat, start to finish. 🔖 Get the Pattern (PDF Download): 🛒 Etsy Shop: Learn how to make a leather pirate hat from start to finish in this step-by-step leatherworking tutorial. Perfect for beginners and hobbyists. Follow along with the full PDF pattern (all sizes included) and build your own custom pirate hat. ▶️ More Hat Tutorials: • Hat Tutorials ⏱️ CHAPTERS 0:00 Intro: what we're making 0:17 Downloading & printing the pattern 1:21 Assembling the pattern pieces 2:04 Cutting the leather 3:43 Punching the stitch holes 7:20 Edge finishing & the hidden-wire brim trick 12:18 Building the brim edge 13:29 Connecting the crown 14:38 Making the octopus topper 18:46 Attaching the top 20:09 Final base stitching 21:23 Shaping the brim 23:47 Final reveal & outro ✂️🪡🔨 RECOMMENDED TOOLS 🔨🪡✂️ Sinabroks Puncher - Sinabroks Edge Beveler - Self-Healing Cutting Mat - Professional Leather Craft Cutting Knife - Curve/Corner Cutter 1/2 - Curve/Corner Cutter 1/4 - Scissors - Hole Puncher - Positioning Needles for stitching - Stitching Needles - Waxed Thread - Leather Mallet - Rivet & Snap Setter Set - Edge Paint - Mini USB welding Iron - Laser Cutters: 💰 Join our Affiliate Program and make 10% on every pattern sold through your shared links: 👍 If this tutorial helped, like & subscribe for weekly leathercraft builds. 💬 Questions? Drop them in the comments, I read every one. #leathercraft #leatherworking #DIY #piratehat #leatherhat #handstitching #leatherpattern #tonyseepatterns ⚠️ Some of the links above are affiliate links. I may earn a small commission at no extra cost to you. Thanks for supporting the channel!

ashleefalco x xTool

ashleefalco

@ashleefalco

15 Mar, 26

13.2k

351

EufyMake UV Printer: The EufyMake UV printer just got a HUGE upgrade. In this video, I’m unboxing and testing the brand new roll to film attachment for the EufyMake UV printer and walking you through exactly how it works. We’ll go step by step from unboxing, setup, and loading the film, to running real print tests so you can see if this attachment is actually worth the hype. If you’re interested in UV DTF printing, larger batch production, or scaling your craft or small business with a UV printer, this attachment could be a game changer. I’ll also share my honest thoughts, things I like, things you should know before buying, and who this attachment is really for. No fluff, no guessing, just real results. ✨ In this video you’ll learn: • What the EufyMake roll to film attachment is • How to install the roll to film attachment • How roll to film works with UV printing • Print test results and quality review • Who should and should NOT buy this attachment If you’re using the EufyMake UV printer for crafts, small business products, UV DTF decals, or custom printing, this is a must-watch. Shop Cardstock: Make 6-Figures selling on Etsy: Shop Amazon Storefront: Shop Cricut: Shop Laser Cutter: Shop Cheap Bulk Drinkware: Generic - Shop Best Vinyl & HTV: 📧 Let's Chat! hi@ashleefalco.com 📱 Follow me on instagram to see me daily in stories: 🎵 Follow me on TikTok: 📌 Pinterest for all things crafting & recipes I love: ** Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you #eufymake #uvprinting #unboxing

ashleefalco

@ashleefalco

19 Jul, 26

12.2k

172

[...] friends! 🎉 If you caught my xTool M2 unboxing, you know I said [...]

ashleefalco

@ashleefalco

17 Jul, 26

10.9k

398

[...] at no extra cost to you!) xTool M2: xTool P2S: xTool P3: xTool [...]

whitecottagecompany x xTool

whitecottagecompany

@whitecottagecompany

14 Jan, 26

143.6k

11.5k

[...] a spoon. Store in the fridge. XTOOL LINKS: xTool S1 Enclosed Diode [...]

whitecottagecompany

@whitecottagecompany

15 Jul, 26

140k

10.9k

[...] COVERS: CREATIVE FABRICA LINK: XTOOL LINKS: xTool S1 Enclosed Diode [...]

whitecottagecompany

@whitecottagecompany

25 Mar, 26

101.8k

9.1k

[...] $2,500 CREATIVE FABRICA LINK: XTOOL LINKS: xTool S1 Enclosed Diode [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (7.8%)
• United Kingdom (6.6%)
• Germany (5.3%)

Here is another example of xTool collaborating with an influencer in United States.

TimWelds x xTool

TimWelds

@TimWelds

10 Sep, 25

1.9M

2.4k

Full Video: Discount Code: Right now, xTool is running their anniversary sale which [...]

xTool's influencer activity vs. related brands

xTool competes for makers and DIY creators alongside ELEGOO in the broader at-home fabrication ecosystem and Ohuhu in creator-centric crafting tools. These brands win through tutorial content, project showcases, and hobbyist community influence.

Total influencer content

Ohuhu leads with 6.3k sponsored posts, significantly outpacing xTool (4.5k posts) and ELEGOO (2.7k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. Ohuhu has the most total posts, while xTool and ELEGOO are closer to each other.

By social platform

xTool leads on Instagram and YouTube, while Ohuhu leads on TikTok. The gap is most notable on TikTok, with Ohuhu at 4.9k, xTool at 1.6k, ELEGOO at 527 posts. Ohuhu's activity is particularly concentrated on TikTok. Ohuhu posts far more on TikTok, and it has no Instagram posts in this comparison.

By geographical market

Ohuhu has the highest estimated sponsored-post volume in United States (2.6k posts, 40.9%), India (573 posts, 9.1%), United Kingdom (403 posts, 6.4%), while xTool leads in France with 352 posts (7.8%), while ELEGOO leads in Brazil with 281 posts (10.5%). Looking at United States specifically, the split is Ohuhu at 2.6k posts (40.9%), xTool at 2k posts (44.3%), ELEGOO at 1.1k posts (39.4%). xTool's strength in France may indicate a home-market focus, while Ohuhu shows broader regional investment.