xTool Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by xTool over the last 12 months.
This report breaks down where & how xTool invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with xTool, see here: xTool influencers.
Influencer activity throughout the year
xTool's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
xTool's influencer activity by month
Number of sponsored posts
xTool's sponsored post volume appears to trend upward over the 12-month period, rising from 159 posts in January to 245 in December. The peak month, December, reached 245 posts, 104% higher than the monthly average of 120.
xTool's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 19.7M, while February recorded the least at 954.6k. Across all tracked posts in the 12-month window, average views per post were 69.3k. Interestingly, the highest-view month (November) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @tool_tips.official, generated 10.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of xTool's sponsored influencer collaborations break down by social platform:
- Instagram: 756 posts (52.4%)
- YouTube: 479 posts (33.2%)
- TikTok: 208 posts (14.4%)
xTool's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for xTool.
Here are 3 examples of xTool's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
tool_tips.official x xTool
Influencer bio
📍London 🇬🇧 Tool_Tips®
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
familleenxl x xTool
![TikTok post by @familleenxl for xTool. Caption reads: [...] "INCROYAUX" cliquez sur le lien☝️ #xtool....](https://images.od.modash.io/c8c2e8e5967bd249e0133c48d4857e0db15a8bea)
Influencer bio
tout simplement nous et nos délires en famille contact : familleenxl@outlook.fr
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
joshuadelisle x xTool
![YouTube post by @joshuadelisle for xTool. Caption reads: [...] 2026:....](https://images.od.modash.io/d17f2170baae87656a45040a6708462907f8a96f)
Influencer bio
Designer Maker Joshua De lisle AWCB demonstrates how he creates his original works, giving great insight into quallity craftsmanship whilst sharing designs and techniques for all makers and sculptors. Expect high-end blacksmithing, welding, carpentry, masonry, glass work, pottery, electronics and much more. My competitions: https://raffall.com/joshuadelisle My Patreon page: https://patreon.com/JoshuaDeLisle?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link Shop: https://www.etsy.com/uk/shop/DelisleDesign Instagram: https://www.instagram.com/delisledesignerblacksmith Pinterest: https://uk.pinterest.com/joshua_delisle/pins/ Facebook: https://www.facebook.com/DeLisleDesignerBlacksmith
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 97.9%
- Posts: 2.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers xTool are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
xTool's influencers average views (Instagram)
Based on each influencer's average views per post
With 45.7% of partnerships featuring creators averaging 10K-50K views, xTool's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (638.7k avg views/post):
rusticdesignsky x xTool
Influencer bio
✨Check out my Etsy, for SVG files ✨ 👩🏼⚕️Nurse 👩👧Mama
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
coconutacha x xTool
![Instagram post by @coconutacha for xTool. Caption reads: [...] I’m in LOVE with my Apparel Printer (ty....](https://images.od.modash.io/dfa2783de387a61618afb41f68a31fa91983ffcc)
Influencer bio
☀️ Illustrations to inspire & radiate positivity 🌈 Designs to uplift & motivate 📦 Wholesale / trade available via Faire 💌 hello@coconutacha.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
xTool's repeat partnerships
Out of 582 unique influencers in our dataset, 118 of them (20%) posted content for xTool in 3 or more separate calendar months. The most consistent partner is @xtool.eu, who has collaborated across 12 months with 56 total posts.
Here are 3 examples of xTool's repeat influencer partnerships, with links to the sponsored content.
xtool.eu x xTool
![Instagram post by @xtool.eu for xTool. Caption reads: [...] this marquetry piece with the xTool P3.
Love....](https://images.od.modash.io/77f653cf92f8fe9c85fc34a39faf84ab90a9b36d)
![Instagram post by @xtool.eu for xTool. Caption reads: [...] maps, with our brand new xTool M1 Ultra....](https://images.od.modash.io/882217152791682a58d1db1c83f989273987773b)
![Instagram post by @xtool.eu for xTool. Caption reads: [...] en mesilla.
Con mi @xtool_es S1 corté una....](https://images.od.modash.io/4a230406a01c3d2ac55dc35cd8fc742869c5cc34)
miniscenesgb x xTool
![YouTube post by @miniscenesgb for xTool. Caption reads: [...] Discount code MINISCENES20
👉 XTool Laser....](https://images.od.modash.io/3829983f86d372b3875964f8e38c195495ac084f)
![YouTube post by @miniscenesgb for xTool. Caption reads: [...] Discount code MINISCENES20
👉 XTool Laser....](https://images.od.modash.io/f880efe2707a920e2bc018be46d9a74935bf0469)
![YouTube post by @miniscenesgb for xTool. Caption reads: [...] XTool Laser cutter and engravers : [...].](https://images.od.modash.io/902cddacfc74df93c4d8f431e67550a32223be18)
TabsWorkbench x xTool
![YouTube post by @TabsWorkbench for xTool. Caption reads: [...] ttps://www.holz-metall.info/
⚡️XTOOL....](https://images.od.modash.io/4b0d67c98c8fd60d0740f37eaf1c8409ebee213d)
![YouTube post by @TabsWorkbench for xTool. Caption reads: [...] ttps://www.holz-metall.info/
⚡️XTOOL....](https://images.od.modash.io/e4bf624f32753191c323b7291a68ef1302513783)
![YouTube post by @TabsWorkbench for xTool. Caption reads: [...] ttps://www.holz-metall.info/
⚡️XTOOL....](https://images.od.modash.io/7e0a040433c938cd3dae130e9049b6c0f9d5db7d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where xTool had the most influencer activity. 42.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (10.5%)
- United Kingdom (6.8%)
- Germany (5.7%)
xTool's influencer activity by market
Here is another example of xTool collaborating with an influencer in United States.
lilyrosecraftroom x xTool
xTool's influencer activity vs. related brands
xTool overlaps with ELEGOO in the maker/DIY hardware space where creators showcase builds, engraving, and crafting workflows. Polaroid is a close adjacent creative-tech competitor that also targets hobbyists and content-first product demonstrations.
Total influencer content
xTool vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
xTool leads with 1.4k sponsored posts, significantly outpacing ELEGOO (490 posts) and Polaroid (205 posts). Across all three brands, the average volume is 713 posts, suggesting moderate but consistent investment. xTool has about three times as many total posts as ELEGOO and about seven times as many as Polaroid.
By social platform
xTool vs. related brands influencer activity (by social platform)
Sponsored posts by platform
xTool leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with xTool at 756, ELEGOO at 196, Polaroid at 114 posts. On YouTube, xTool has more than twice as many posts as ELEGOO and far more than Polaroid.
By geographical market
xTool vs. related brands influencer activity (by country)
Estimated sponsored posts in xTool's top markets
xTool has the highest estimated sponsored-post volume in United States (609 posts, 42.2%), France (152 posts, 10.5%), United Kingdom (98 posts, 6.8%), suggesting a Europe focus, while ELEGOO leads in Brazil with 52 posts (10.7%), while Polaroid leads in Japan with 13 posts (6.5%). Looking at United States specifically, the split is xTool at 609 posts (42.2%), ELEGOO at 205 posts (41.8%), Polaroid at 96 posts (46.7%). xTool's strength in United States, France, and United Kingdom may indicate a home-market focus, while ELEGOO shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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