We analyzed 4.4k pieces of influencer content sponsored by xTool over the last 12 months.
This report breaks down where & how xTool invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with xTool, see here: xTool influencers.
xTool's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
xTool's sponsored post volume peaks in December with 580 posts, 61% higher than the monthly average of 361. July recorded the lowest activity at 208 posts, 42% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of xTool's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for xTool.
Here are 3 examples of xTool's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍London 🇬🇧 Tool_Tips®
Collaboration metrics
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Influencer bio
tout simplement nous et nos délires en famille contact : familleenxl@outlook.fr
Collaboration metrics
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Influencer bio
Designer Maker Joshua De lisle AWCB demonstrates how he creates his original works, giving great insight into quallity craftsmanship whilst sharing designs and techniques for all makers and sculptors. Expect high-end blacksmithing, welding, carpentry, masonry, glass work, pottery, electronics and much more. My competitions: https://raffall.com/joshuadelisle My Patreon page: https://patreon.com/JoshuaDeLisle?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link Shop: https://www.etsy.com/uk/shop/DelisleDesign Instagram: https://www.instagram.com/delisledesignerblacksmith Pinterest: https://uk.pinterest.com/joshua_delisle/pins/ Facebook: https://www.facebook.com/DeLisleDesignerBlacksmith
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers xTool are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40.7% of partnerships featuring creators averaging 10K-50K views, xTool's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.5M avg views/post, 2.9M followers):
Influencer bio
No words No music No face That's my policy 🇯🇵I make wooden products in Nagaoka City, Niigata Prefecture We can ship to overseas Please contact us byDM
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post, 32.2k followers):
Influencer bio
💚E D U C A C I Ó N 💡Recursos para el aula! 💫Maestra de Música y Primaria 📩aprenem.compartint26@gmail.com
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 274 of them (21%) posted content for xTool in 3 or more separate calendar months. The most consistent partner is @miniscenesgb, who has collaborated across 13 months with 51 total posts.
Here are 3 examples of xTool's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where xTool had the most influencer activity. 40.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of xTool collaborating with an influencer in United States.
xTool competes in maker and creator hardware, where ELEGOO is a close peer in DIY/printing-style projects and creator tutorials. Ohuhu overlaps in the crafting community, making it a useful benchmark for hobbyist influencer content and educational demos.
Total sponsored posts tracked (last 12 months)
xTool leads with 4.4k sponsored posts, marginally ahead of Ohuhu (4.3k posts) and ELEGOO (490 posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
xTool leads on Instagram and YouTube, while Ohuhu leads on TikTok. The gap is most notable on TikTok, with Ohuhu at 4.3k, xTool at 682, ELEGOO at 78 posts. Ohuhu's activity is particularly concentrated on TikTok. Ohuhu’s posts are concentrated on TikTok, while xTool and ELEGOO have no TikTok posts from Ohuhu and instead appear mainly on Instagram and YouTube.
Estimated sponsored posts in xTool's top markets
xTool has the highest estimated sponsored-post volume in United States (1.8k posts, 40.3%), France (415 posts, 9.5%), United Kingdom (284 posts, 6.5%), suggesting a Europe focus, while ELEGOO leads in Brazil with 52 posts (10.7%). Looking at United States specifically, the split is xTool at 1.8k posts (40.3%), ELEGOO at 205 posts (41.8%). xTool's strength in United States, France, and United Kingdom may indicate a home-market focus, while ELEGOO shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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