xTool Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by xTool over the last 12 months.
This report breaks down where & how xTool invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with xTool, see here: xTool influencers.
Influencer activity throughout the year
xTool's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
xTool's influencer activity by month
Number of sponsored posts
xTool's influencer activity appears to have tapered over the year, from 191 posts in January down to 233 in December. June was the busiest month at 932 posts, 177% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of xTool's sponsored influencer collaborations break down by social platform:
- YouTube: 1.4k posts (35.2%)
- TikTok: 1.4k posts (34.3%)
- Instagram: 1.2k posts (30.5%)
xTool's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for xTool.
Here are 3 examples of xTool's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
6_8woodworks x xTool
Influencer bio
Christ Follower ➡️ Micah 6:8 6 % of Sales to Orphan Care, 8 % to Foster Care, 6.8 % to @eji_org, 5th Grade Teacher, @sixeighteats
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
riothestaffie x xTool
![TikTok post by @riothestaffie for xTool. Caption reads: [...] TROP D’IDÉES ELLE EST PAS PRÊTE ! Merci....](https://images.od.modash.io/c5d87ef46a1dfebc8b7d27c1293bfb344e01a2d0)
Influencer bio
📩 riothestaffie@gmail.com RESERVE LA XTOOL O1 OMNIPRINTER ⬇️⬇️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
joshuadelisle x xTool
![YouTube post by @joshuadelisle for xTool. Caption reads: [...] here for £5 Ends 31st January 2026: xTool....](https://images.od.modash.io/d17f2170baae87656a45040a6708462907f8a96f)
Influencer bio
Designer Maker Joshua De lisle AWCB demonstrates how he creates his original works, giving great insight into quallity craftsmanship whilst sharing designs and techniques for all makers and sculptors. Expect high-end blacksmithing, welding, carpentry, masonry, glass work, pottery, electronics and much more. My competitions: https://raffall.com/joshuadelisle My Patreon page: https://patreon.com/JoshuaDeLisle?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link Shop: https://www.etsy.com/uk/shop/DelisleDesign Instagram: https://www.instagram.com/delisledesignerblacksmith Pinterest: https://uk.pinterest.com/joshua_delisle/pins/ Facebook: https://www.facebook.com/DeLisleDesignerBlacksmith
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 80.7%
- Shorts: 19.3%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers xTool are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
xTool's influencers average views (YouTube)
Based on each influencer's average views per post
With 31.8% of partnerships featuring creators averaging 10K-50K views, xTool's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (229.3k avg views/post):
entroisdimensions x xTool
![YouTube post by @entroisdimensions for xTool. Caption reads: [...] 😅😅 Grâce à mon graveur F2 Ultra de....](https://images.od.modash.io/d223a7264d45f1d98429c8f5feec9490c35e4477)
Influencer bio
Le gars qui fait des Pokémon géants 😅
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (9.6k avg views/post):
JTMakesIt x xTool
Influencer bio
DIY enthusiast with a passion for laser engravers and laser cutters. CEO of https://hobbylasercutters.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
xTool's repeat partnerships
Out of 1.4k unique influencers in our dataset, 192 of them (14%) posted content for xTool in 3 or more separate calendar months. The most consistent partner is @bensworxvlogs, who has collaborated across 12 months with 97 total posts.
Here are 3 examples of xTool's repeat influencer partnerships, with links to the sponsored content.
SixEightWoodworks x xTool
![YouTube post by @SixEightWoodworks for xTool. Caption reads: [...] new P3 here: #lasercutter #xtool....](https://images.od.modash.io/0b03fc19660210d71a4fc2c0974eedb5edb30738)
![YouTube post by @SixEightWoodworks for xTool. Caption reads: [...] newest laser innovation from xTool. In this....](https://images.od.modash.io/707ffcff8dd00c49ebc16f0e7a69cad7153a0601)
whitecottagecompany x xTool
![YouTube post by @whitecottagecompany for xTool. Caption reads: [...] a spoon. Store in the fridge. XTOOL LINKS:....](https://images.od.modash.io/69438cf7992301119cf192ebd4c3eb18cde17152)
![YouTube post by @whitecottagecompany for xTool. Caption reads: [...] COVERS: CREATIVE FABRICA LINK: XTOOL LINKS:....](https://images.od.modash.io/2dd8accfa5ec29bab7d4e4af36444fd78c9ceefd)
![YouTube post by @whitecottagecompany for xTool. Caption reads: [...] $2,500 CREATIVE FABRICA LINK: XTOOL LINKS:....](https://images.od.modash.io/cb0cde1dc0397cf283f2cbf9c577ccaef31f0c06)
MissCreatives x xTool
![YouTube post by @MissCreatives for xTool. Caption reads: [...] ! 🔔 • Tout savoir sur ma xTool : FR Store:....](https://images.od.modash.io/a556f6c7c42cbcceaada1f10e74edc91c5ea8fee)
![YouTube post by @MissCreatives for xTool. Caption reads: [...] ! 🔔 • Tout savoir sur ma xTool : FR Store:....](https://images.od.modash.io/25eb7e1ac9b278dc4908ca59da135764d528f79f)
![YouTube post by @MissCreatives for xTool. Caption reads: [...] ! 🔔 • Tout savoir sur ma xTool : FR Store:....](https://images.od.modash.io/af0128dd57f50ee1c458011ebaca5d2363941379)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where xTool had the most influencer activity. 40.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (11.5%)
- United Kingdom (6.8%)
- Germany (5.2%)
xTool's influencer activity by market
Here is another example of xTool collaborating with an influencer in United States.
TimWelds x xTool
xTool's influencer activity vs. related brands
xTool competes with ELEGOO and Ohuhu in the broader creator/maker ecosystem where DIY projects and product capability drive demand. They target similar hobbyist audiences who discover tools through tutorial creators, project builds, and hands-on reviews.
Total influencer content
xTool vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ohuhu leads with 6.1k sponsored posts, significantly outpacing xTool (4.1k posts) and ELEGOO (2.6k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs.
By social platform
xTool vs. related brands influencer activity (by social platform)
Sponsored posts by platform
xTool leads on Instagram and YouTube, while Ohuhu leads on TikTok. The gap is most notable on TikTok, with Ohuhu at 4.7k, xTool at 1.4k, ELEGOO at 471 posts. Ohuhu's activity is particularly concentrated on TikTok. Ohuhu posts far more on TikTok than xTool and ELEGOO, while Ohuhu has no Instagram posts in this comparison.
By geographical market
xTool vs. related brands influencer activity (by country)
Estimated sponsored posts in xTool's top markets
Ohuhu has the highest estimated sponsored-post volume in United States (2.1k posts, 34.7%), India (636 posts, 10.4%), Brazil (618 posts, 10.1%), while xTool has the highest estimated sponsored-post volume in France (467 posts, 11.5%), United Kingdom (276 posts, 6.8%), suggesting a Europe focus. Looking at United States specifically, the split is Ohuhu at 2.1k posts (34.7%), xTool at 1.7k posts (40.9%), ELEGOO at 1k posts (39.7%). xTool's strength in France and United Kingdom may indicate a home-market focus, while Ohuhu shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ELEGOO's Influencer Marketing Strategy
- Ohuhu's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- TIRTIR's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.