Elizabeth Arden Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 601 pieces of influencer content sponsored by Elizabeth Arden over the last 12 months.

This report breaks down where & how Elizabeth Arden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Elizabeth Arden, see here: Elizabeth Arden influencers.

Influencer activity throughout the year

Elizabeth Arden's sponsored post volume peaks in May with 112 posts, 138% higher than the monthly average of 47. February recorded the lowest activity at 2 posts, 96% below average.

July generated the most views at 17.5M, while February recorded the least at 694. Across all tracked posts in the 12-month window, average views per post were 114.9k. Interestingly, the highest-view month (July) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @lisatandthecity, generated 9.9M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Elizabeth Arden's sponsored influencer collaborations break down by social platform:

• Instagram: 378 posts (62.9%)
• TikTok: 223 posts (37.1%)

Instagram influencer marketing is a clear focus for Elizabeth Arden.

Here are 2 examples of Elizabeth Arden's recent sponsored collaborations (one each for Instagram, TikTok).

lornaluxe x Elizabeth Arden

lornaluxe

@lornaluxe

21 Sep, 25

3.8M

73k

[...] my love 🇫🇷 ADmention: using the @elizabetharden Hyaluronic + Peptides Ceramide [...]

Influencer bio

Founder @l_a_space & @no98beauty 🇬🇧 “Violently iconic” according to Julia Chafé lorna@ightalent.com Ad link

Collaboration metrics

Post views 3.8M

Post EMV $119.9k

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lisatandthecity x Elizabeth Arden

lisatandthecity

@lisatandthecity

31 Jul, 25

9.9M

32.1k

[...] + Peptides Ceramide Capsules from @elizabetharden are sealed to keep light and air [...]

Influencer bio

Over 50 Style|Beauty|Wellness IG @lisatandthecity

Collaboration metrics

Post views 9.9M

Post EMV $199.6k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Elizabeth Arden's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):

gurleengambhir x Elizabeth Arden

gurleengambhir

@gurleengambhir

14 May, 25

63.8k

1.1k

Dropped by the #ElizabethArden Pop-Up at Jio World Drive and it’s a [...]

Influencer bio

Fashion I Style I Food I Lifestyle I Wife Next Door Email 📧 gurleengambhir9@gmail.com

Collaboration metrics

Post views 63.8k

Post EMV $2.0k

More influencer data

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And here is another example with a smaller creator on Instagram (9.6k avg views/post):

melko.daniella x Elizabeth Arden

melko.daniella

@melko.daniella

21 Nov, 25

10.7k

966

[...] a rugalmasságot a mindennapokba az Elizabeth Arden újdonságaiva🪄 A HIDRATÁLÓ + [...]

Influencer bio

📍Budapest TikTok: 130K

Collaboration metrics

Post views 10.7k

Post EMV $419

More influencer data

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Elizabeth Arden's repeat partnerships

christine_egholm x Elizabeth Arden

christine_egholm

@christine_egholm

08 Jul, 25

50.4k

362

[...] hud. Bruger kapslerne fra @elizabetharden - de er uhyre effektive, [...]

christine_egholm

@christine_egholm

24 Mar, 25

39.2k

155

[...] retinol-kapsler fra @elizabetharden har fået en upgrade og [...]

jessmolina x Elizabeth Arden

jessmolina

@jessmolina

04 Jul, 25

5.4k

[...] applied my favourite @elizabethardenanz Advanced Ceramide [...]

jessmolina

@jessmolina

06 Mar, 25

1.4k

A beautiful evening with @elizabethardenanz ✨ ##OwnYourBrilliance [...]

jessmolina

@jessmolina

23 Nov, 25

1.3k

[...] to treat myself too. The Elizabeth Arden Retinol + HPR Smooth, [...]

lucymeck1 x Elizabeth Arden

lucymeck1

@lucymeck1

01 Jul, 25

1.7M

6.1k

[...] I have been using the @elizabetharden Eight Hour® 3 step [...]

lucymeck1

@lucymeck1

19 Sep, 25

319k

[...] @kelvinstylist Pr trip @elizabetharden @estellemanor

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (17.2%)
• India (6.3%)
• Indonesia (6.2%)

Here is another example of Elizabeth Arden collaborating with an influencer in United States.

tararollerbeauty x Elizabeth Arden

tararollerbeauty

@tararollerbeauty

31 Jul, 25

2.7M

6.3k

@Elizabeth Arden Inc. Retinol + HPR Ceramide Capsules [...]

Elizabeth Arden's influencer activity vs. related brands

Elizabeth Arden competes in legacy prestige beauty spanning skincare and cosmetics with department-store credibility. Laura Mercier and philosophy are comparable heritage brands that target similar shoppers and rely on trust, routine content, and product education in influencer campaigns.

Total influencer content

Laura Mercier leads with 2.9k sponsored posts, significantly outpacing philosophy (1.8k posts) and Elizabeth Arden (601 posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. Elizabeth Arden has far fewer total posts than Laura Mercier and philosophy.

By social platform

Among these brands, philosophy leads on Instagram and Laura Mercier leads on TikTok and YouTube. The gap is most notable on TikTok, with Laura Mercier at 2.2k, philosophy at 1.1k, Elizabeth Arden at 223 posts. Laura Mercier's activity is particularly concentrated on TikTok. On TikTok, Laura Mercier and philosophy post multiple times more than Elizabeth Arden.

By geographical market

philosophy has the highest estimated sponsored-post volume in United States (1.2k posts, 63.2%), Canada (68 posts, 3.7%), suggesting a North America focus, while Laura Mercier has the highest estimated sponsored-post volume in United Kingdom (283 posts, 9.9%), Brazil (206 posts, 7.2%), while Elizabeth Arden leads in India with 38 posts (6.3%). Looking at United States specifically, the split is philosophy at 1.2k posts (63.2%), Laura Mercier at 1.1k posts (39.3%), Elizabeth Arden at 132 posts (22%).