We analyzed 2.0k pieces of influencer content sponsored by Elizabeth Arden over the last 12 months.
This report breaks down where & how Elizabeth Arden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Elizabeth Arden, see here: Elizabeth Arden influencers.
Elizabeth Arden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Elizabeth Arden's sponsored post volume peaks in May with 257 posts, 56% higher than the monthly average of 165. February recorded the lowest activity at 98 posts, 41% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Elizabeth Arden's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Elizabeth Arden.
Here are 3 examples of Elizabeth Arden's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Founder @l_a_s_lifestyle & @no98beauty 🇬🇧 “Violently iconic” according to Julia Chafé lorna@ightalent.com Ad link
Collaboration metrics
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Influencer bio
Over 50 Style|Beauty|Wellness IG @lisatandthecity
Collaboration metrics
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Influencer bio
하퍼스 바자 코리아(Harper's BAZAAR Korea)의 유투브 채널입니다.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Elizabeth Arden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Elizabeth Arden's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
Influencer bio
Home| Fashion I Style I Food I Lifestyle I Wife Next Door|Desi Girl Email 📧 gurleengambhir9@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
📍Budapest TikTok: 130K
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 42 of them (3%) posted content for Elizabeth Arden in 3 or more separate calendar months. The most consistent partner is @davidfrancesdf, who has collaborated across 11 months with 25 total posts.
Here are 3 examples of Elizabeth Arden's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Elizabeth Arden had the most influencer activity. 21.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Elizabeth Arden collaborating with an influencer in United States.
Elizabeth Arden sits among established beauty houses, making Revlon a natural peer in heritage mass beauty. Laura Mercier is a strong prestige competitor for makeup and skincare staples that also rely on artist-led education and creator tutorials.
Total sponsored posts tracked (last 12 months)
Laura Mercier leads with 7.1k sponsored posts, notably outpacing Revlon (5.9k posts) and Elizabeth Arden (2k posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs. Revlon and Laura Mercier each have multiple times more total posts than Elizabeth Arden.
Sponsored posts by platform
Among these brands, Revlon leads on Instagram and Laura Mercier leads on TikTok and YouTube. The gap is most notable on TikTok, with Laura Mercier at 3.6k, Revlon at 2.4k, Elizabeth Arden at 715 posts. On YouTube, Laura Mercier has many more posts than Elizabeth Arden and Revlon.
Estimated sponsored posts in Elizabeth Arden's top markets
Laura Mercier has the highest estimated sponsored-post volume in United States (2.6k posts, 37.1%), United Kingdom (659 posts, 9.3%), Brazil (531 posts, 7.5%), while Revlon has the highest estimated sponsored-post volume in India (693 posts, 11.8%), Mexico (376 posts, 6.4%), while Elizabeth Arden leads in Spain with 167 posts (8.3%). Looking at United States specifically, the split is Laura Mercier at 2.6k posts (37.1%), Revlon at 1.9k posts (32.1%), Elizabeth Arden at 430 posts (21.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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