Skims Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Skims over the last 12 months.
This report breaks down where & how Skims invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Skims, see here: Skims influencers.
Influencer activity throughout the year
Skims's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Skims's influencer activity by month
Number of sponsored posts
Skims's sponsored post volume appears to trend upward over the 12-month period, rising from 71 posts in January to 111 in December. The peak month, November, reached 159 posts, 79% higher than the monthly average of 89.
Skims's influencer activity by month (views)
Total views on sponsored video posts
December generated the most views at 9.4M, while February recorded the least at 941.2k. Across all tracked posts in the 12-month window, average views per post were 52.8k. Interestingly, the highest-view month (December) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @ameliamarni, generated 2.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Skims's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (100%)
Skims's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Skims.
Here are 1 examples of Skims's recent sponsored collaborations (one each for Instagram).
ameliamarni x Skims
Influencer bio
syd📍 aussie livin in london 🫶🏽 CONTACT - contact@ameliamarni.com AUS - hayley@socialeau.com @ohpolly ambassador <3
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.8%
- Posts: 44.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Skims are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Skims's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.3% of partnerships featuring creators averaging 10K-50K views, Skims's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 21.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.7M avg views/post):
aly_686 x Skims
Influencer bio
STR / MCR / LA parece brasileña ⭐️🤷🏽♀️ alylylel@luxe-connect.agency 💌 - alyly_business@icloud.com @thefourmodels @fashionnova
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
kateridion x Skims
Influencer bio
Bookings: steve.miller@wilhelmina.com Social: adam.hays@wilhelmina.com @wilhelminamodels LA, NY, LND @fordmodels MIA @klhealthclub
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Skims's repeat partnerships
Out of 874 unique influencers in our dataset, 21 of them (2%) posted content for Skims in 3 or more separate calendar months. The most consistent partner is @nicole__colee, who has collaborated across 5 months with 9 total posts.
Here are 3 examples of Skims's repeat influencer partnerships, with links to the sponsored content.
nicole__colee x Skims
![Instagram post by @nicole__colee for Skims. Caption reads: [...] the new Spring ’26 Nike x SKIMS collection....](https://images.od.modash.io/49b5619cbb6a02e9ddc0af29e46d46b5dc9e9c3b)
![Instagram post by @nicole__colee for Skims. Caption reads: [...] ever 👏🏼 from the Nike x SKIMS drop —....](https://images.od.modash.io/d81a7ba33bd77eab8ebb6e496991667fdbd07c90)
jordanyorn x Skims
veneziacruz x Skims
![Instagram post by @veneziacruz for Skims. Caption reads: New SKIMS Swim drops 3/6 at 9AM PST [...].](https://images.od.modash.io/f528e3e2c4d44dbd68aa6a4b509e77aadd722eec)
![Instagram post by @veneziacruz for Skims. Caption reads: [...] that time v-day drop 🍰💕 @SKIMS....](https://images.od.modash.io/9d57e86aeb3177c5991ca0169c74cd3ce7a9f6bf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Skims had the most influencer activity. 61.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.3%)
- Brazil (3.7%)
- Canada (3.3%)
Skims's influencer activity by market
Here is another example of Skims collaborating with an influencer in United States.
michaelajacobs x Skims
Skims's influencer activity vs. related brands
Skims competes in shapewear and intimates with a focus on comfort, fit, and body-inclusive styling content. SPANX and Shapermint are natural competitors in the same category and often vie for the same creator-led try-on and basics wardrobe attention.
Total influencer content
Skims vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SPANX leads with 1.1k sponsored posts, marginally ahead of Skims (1.1k posts) and Shapermint (711 posts). Across all three brands, the average volume is 953 posts, suggesting moderate but consistent investment.
By social platform
Skims vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Skims leads on Instagram, while Shapermint has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Skims at 1.1k, SPANX at 955, Shapermint at 470 posts. Skims's activity is particularly concentrated on Instagram. Skims posts are concentrated on Instagram, with no posts on TikTok or YouTube, while SPANX and Shapermint post on all three platforms.
By geographical market
Skims vs. related brands influencer activity (by country)
Estimated sponsored posts in Skims's top markets
SPANX has the highest estimated sponsored-post volume in United States (821 posts, 75.8%), Canada (43 posts, 4%), suggesting a North America focus, while Skims has the highest estimated sponsored-post volume in United Kingdom (67 posts, 6.3%), Brazil (39 posts, 3.7%). Looking at United States specifically, the split is SPANX at 821 posts (75.8%), Skims at 654 posts (61.5%), Shapermint at 501 posts (70.4%). Skims's strength in United Kingdom may indicate a home-market focus, while SPANX shows broader regional investment.
Read more influencer strategy breakdowns
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