Skims Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.1k pieces of influencer content sponsored by Skims over the last 12 months.
This report breaks down where & how Skims invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Skims, see here: Skims influencers.
Influencer activity throughout the year
Skims's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Skims's influencer activity by month
Number of sponsored posts
Skims's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. February recorded the highest volume at 1.8k posts (54% above average), while October was the quietest at 837 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Skims's sponsored influencer collaborations break down by social platform:
- TikTok: 8.7k posts (61.4%)
- Instagram: 4.6k posts (32.5%)
- YouTube: 860 posts (6.1%)
Skims's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Skims.
Here are 3 examples of Skims's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
pearl_mariaf x Skims
Influencer bio
Whimsy af 🧚 Based 🇬🇧 Chloe@oursagency.co.uk
Collaboration metrics
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mayasfavefinds x Skims
Influencer bio
tiktok shop finds & faves🎀🍰✨ 💌 mayasummers17@yahoo.com more of @Maya
Collaboration metrics
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BaileySarian x Skims
![YouTube post by @BaileySarian for Skims. Caption reads: [...] gifts for everyone on your list - the SKIMS....](https://images.od.modash.io/c0225a3c23636af0b77e82e4629d0c64f7ba4935)
Influencer bio
Hi my name is Bailey Sarian and I am here to talk about History, True Crime & Makeup. Yes its an odd combination, but I am a curious cat myself and love learning. Im here to share stories, gain knowledge, enjoy makeup, and tell stories. Hope you have a good day and make good choices xo ☆ M Y S O C i A L S H E R E : https://linktr.ee/baileysarian ♡
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.6%
- Carousels: 3.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Skims are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Skims's influencers average views (TikTok)
Based on each influencer's average views per post
With 34% of partnerships featuring creators averaging 1K-5K views, Skims's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.8M avg views/post):
isabellacarr x Skims
![TikTok post by @isabellacarr for Skims. Caption reads: [...] @Nordstrom @Nordstrom NYC @SKIMS.](https://images.od.modash.io/bda714fe2db0235a132183aa16e49a8e20823d9b)
Influencer bio
New York legend
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
julia.berit x Skims
![TikTok post by @julia.berit for Skims. Caption reads: [...] to take things up a notch💌🏹 shop the....](https://images.od.modash.io/ed63db0bf88ee84197a85c9f45f5c2311e7b5b37)
Influencer bio
fits that actually fit!! midsize fashion inspo + model talent@pontefirm.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Skims's repeat partnerships
Out of 9k unique influencers in our dataset, 270 of them (3%) posted content for Skims in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 11 months with 65 total posts.
Here are 3 examples of Skims's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Skims
lilianapadillah x Skims
![TikTok post by @lilianapadillah for Skims. Caption reads: Skims PR unboxing🎅🏽🎄⛄️ [...].](https://images.od.modash.io/3cbf651fc4a7d1cb504e44637427acaf1b6ba52e)
KillerInstinctPodcast x Skims
![YouTube post by @KillerInstinctPodcast for Skims. Caption reads: [...] a scandal no one saw coming. #skimspartner....](https://images.od.modash.io/664ca6c6c9d5cde3d9e434aa6903b3444a4ac936)
![YouTube post by @KillerInstinctPodcast for Skims. Caption reads: #skimspartner When 25-year-old Whitney [...].](https://images.od.modash.io/ea3b81672862f0a60ef6807fd9ff002448822c95)
![YouTube post by @KillerInstinctPodcast for Skims. Caption reads: #skimspartner When 18-year-old Aileen [...].](https://images.od.modash.io/2534225954e96712af88c65ddea14309c13e688f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Skims had the most influencer activity. 55.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.1%)
- Canada (3.9%)
- Brazil (3.1%)
Skims's influencer activity by market
Here is another example of Skims collaborating with an influencer in United States.
naraazizasmith x Skims
Skims's influencer activity vs. related brands
SKIMS competes in shapewear and elevated basics with a strong celebrity and creator engine; SPANX and Shapermint are direct alternatives for the same functional-intimates shopper and comparable influencer-led fit demonstrations.
Total influencer content
Skims vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 14.1k sponsored posts, significantly outpacing SPANX (3.3k posts) and Shapermint (2.9k posts). Across all three brands, the average volume is 6.8k posts, indicating mature, scaled influencer programs. Skims has more than four times as many total posts as SPANX or Shapermint.
By social platform
Skims vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.7k, Shapermint at 1.9k, SPANX at 516 posts. SPANX's activity is particularly concentrated on Instagram. On TikTok, Skims has more than four times as many posts as Shapermint and more than sixteen times as many as SPANX.
By geographical market
Skims vs. related brands influencer activity (by country)
Estimated sponsored posts in Skims's top markets
Skims has the highest estimated sponsored-post volume in United States (7.9k posts, 55.8%), United Kingdom (1.3k posts, 9.1%), Canada (551 posts, 3.9%), suggesting a North America focus. Looking at United States specifically, the split is Skims at 7.9k posts (55.8%), SPANX at 2.5k posts (75%), Shapermint at 2k posts (70.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- SPANX's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- Paul Mitchell's Influencer Marketing Strategy
- Amnesty Italia's Influencer Marketing Strategy
- Feelingirl's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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