Laura Mercier Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.1k pieces of influencer content sponsored by Laura Mercier over the last 12 months.
This report breaks down where & how Laura Mercier invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Laura Mercier, see here: Laura Mercier influencers.
Influencer activity throughout the year
Laura Mercier's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Laura Mercier's influencer activity by month
Number of sponsored posts
Laura Mercier's influencer output appears relatively consistent throughout the year, averaging about 825 sponsored posts per month. November recorded the highest volume at 1.1k posts (30% above average), while April was the quietest at 512 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Laura Mercier's sponsored influencer collaborations break down by social platform:
- TikTok: 7.6k posts (75.8%)
- Instagram: 2.4k posts (24.2%)
Laura Mercier's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Laura Mercier.
Here are 2 examples of Laura Mercier's recent sponsored collaborations (one each for Instagram, TikTok).
herosheemaz x Laura Mercier
![Instagram post by @herosheemaz for Laura Mercier. Caption reads: [...] by @kosas Setting powder by @lauramercier....](https://images.od.modash.io/639baae8eface291d57c6c215fdb18ed01ce7793)
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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teairawalker x Laura Mercier
Influencer bio
LA teaira@thelicinius.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.9%
- Carousels: 5.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Laura Mercier are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Laura Mercier's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.9% of partnerships featuring creators averaging <1K views, Laura Mercier's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
bexcxmpbell x Laura Mercier
![TikTok post by @bexcxmpbell for Laura Mercier. Caption reads: [...] your make up in place all day👌🏽 @Laura....](https://images.od.modash.io/eb235202fa839726f9dc3db0961089b9dcb45f3c)
Influencer bio
Your go-to for Make Up Inspo Collabs- Poppy@wmgmt.co.uk MGMT @w_mgmt
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
lalasaahid x Laura Mercier
![TikTok post by @lalasaahid for Laura Mercier. Caption reads: [...] @urban decay @DanessaMyricksBeauty @Laura....](https://images.od.modash.io/f5236b649576e83110d066a0da6d6a941587366f)
Influencer bio
Lifestyle & Beauty Event planner/ Day of coordinator!! ladanayismaill@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Laura Mercier's repeat partnerships
Out of 6k unique influencers in our dataset, 329 of them (5%) posted content for Laura Mercier in 3 or more separate calendar months. The most consistent partner is @psychictexas, who has collaborated across 12 months with 87 total posts.
Here are 3 examples of Laura Mercier's repeat influencer partnerships, with links to the sponsored content.
psychictexas x Laura Mercier
![TikTok post by @psychictexas for Laura Mercier. Caption reads: [...] make up together so well @L@Laura....](https://images.od.modash.io/83427a49b55181b6329e2b2879fc12ed1e27da75)
![TikTok post by @psychictexas for Laura Mercier. Caption reads: [...] gift set for the holidays @Laura Mercier i’m....](https://images.od.modash.io/534bb1c59ecb377da6b71e144ab57c9697a9f589)
![TikTok post by @psychictexas for Laura Mercier. Caption reads: [...] perfect for the holidays @Laura Mercier #fyp....](https://images.od.modash.io/fbd5d1b74bd75d9825f61392cd74189b6c4f7312)
psychicizzy x Laura Mercier
![TikTok post by @psychicizzy for Laura Mercier. Caption reads: Laura mercier mini flawless to go setting [...].](https://images.od.modash.io/f8ec9666bb7398047566b4a8d6e794f1211d48f4)
![TikTok post by @psychicizzy for Laura Mercier. Caption reads: Laura Mercier🎄 indulgent icons holiday [...].](https://images.od.modash.io/4946b091f11eb233b9b8b924f0bad51abfd8e22b)
brittbratstyles x Laura Mercier
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Laura Mercier had the most influencer activity. 31.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (10.1%)
- United Kingdom (8.4%)
- India (8.1%)
Laura Mercier's influencer activity by market
Here is another example of Laura Mercier collaborating with an influencer in United States.
officialjulissab x Laura Mercier
![TikTok post by @officialjulissab for Laura Mercier. Caption reads: [...] a flawless, natural finish. I love @Laura....](https://images.od.modash.io/d6be9b5f5c9ac378494ad71b05e033206f6135bd)
Laura Mercier's influencer activity vs. related brands
Laura Mercier competes with bareMinerals and Kosas in complexion staples—tinted moisturizers, powders, and everyday base products that dominate tutorial and review content. These brands share similar audiences looking for wearable, skin-enhancing makeup and are useful benchmarks for influencer education strategy.
Total influencer content
Laura Mercier vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kosas leads with 15.5k sponsored posts, significantly outpacing Laura Mercier (10.1k posts) and bareMinerals (5.5k posts). Across all three brands, the average volume is 10.3k posts, indicating mature, scaled influencer programs. Kosas has far more total posts than Laura Mercier and bareMinerals.
By social platform
Laura Mercier vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram and TikTok and bareMinerals leads on YouTube. The gap is most notable on TikTok, with Kosas at 11.2k, Laura Mercier at 7.6k, bareMinerals at 3.9k posts. Laura Mercier's activity is particularly concentrated on TikTok. On TikTok and Instagram, Kosas has several thousand more posts than Laura Mercier and bareMinerals, and bareMinerals is the only brand with YouTube posts.
By geographical market
Laura Mercier vs. related brands influencer activity (by country)
Estimated sponsored posts in Laura Mercier's top markets
Kosas has the highest estimated sponsored-post volume in United States (7.2k posts, 46.5%), United Kingdom (1.5k posts, 9.8%), India (604 posts, 3.9%), while bareMinerals leads in Japan with 1.1k posts (21.1%), while Laura Mercier leads in Brazil with 1k posts (10.1%). Looking at United States specifically, the split is Kosas at 7.2k posts (46.5%), Laura Mercier at 3.1k posts (31.1%), bareMinerals at 2.2k posts (40.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- bareMinerals's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- Typology's Influencer Marketing Strategy
- Red Bull's Influencer Marketing Strategy
- LSKD's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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