Laura Mercier Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by Laura Mercier over the last 12 months.
This report breaks down where & how Laura Mercier invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Laura Mercier, see here: Laura Mercier influencers.
Influencer activity throughout the year
Laura Mercier's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Laura Mercier's influencer activity by month
Number of sponsored posts
Laura Mercier's sponsored post volume peaks in January with 381 posts, 66% higher than the monthly average of 229. March recorded the lowest activity at 142 posts, 38% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Laura Mercier's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (76%)
- Instagram: 610 posts (21.4%)
- YouTube: 75 posts (2.6%)
Laura Mercier's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Laura Mercier.
Here are 3 examples of Laura Mercier's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
murielle x Laura Mercier
![Instagram post by @murielle for Laura Mercier. Caption reads: [...] Exclusive Afterglow Lip Shine Orgasm....](https://images.od.modash.io/06a2062bf55263cdc3d4556b2293da4694056357)
Influencer bio
💌 murielle@theaceagency.co ↓ product links from my videos
Collaboration metrics
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officialjulissab x Laura Mercier
![TikTok post by @officialjulissab for Laura Mercier. Caption reads: [...] a flawless, natural finish. I love @Laura....](https://images.od.modash.io/d6be9b5f5c9ac378494ad71b05e033206f6135bd)
Influencer bio
42 and Fab💁🏽♀️ Bilingual 🇩🇴 TV Host, Founder of república skin✨ 📧: julissab@dulcedo.com
Collaboration metrics
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GlamGirlGabi x Laura Mercier
![YouTube post by @GlamGirlGabi for Laura Mercier. Caption reads: [...] https://go.shopmy.us/p-8325079
Laura....](https://images.od.modash.io/672142e0402a99e27e05ce91a04f0cb4e9687d5a)
Influencer bio
Welcome to the Glam Girl Community! My name is Gabi and I am a makeup & hair artist with nearly two decades of experience. This channel was created to empower you to feel like the best version of yourself no matter what your age or where you are from. Every week I give you the insider makeup and hair tips and techniques that will have you mastering your look from home and feeling really great along the way. Because of my dedication to inclusivity, you can find video subtitles in 60 different language and you can watch the videos dubbed in French, Portuguese and Spanish. Thank you for subscribing, for supporting me and for being apart of the Glam Fam! I hope that you feel beautiful today. Let's Connect: https://chirp.me/glamgirlgabi Business inquiries? Contact me at james@iamsocial.la
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Laura Mercier are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Laura Mercier's influencers average views (TikTok)
Based on each influencer's average views per post
With 62.8% of partnerships featuring creators averaging <1K views, Laura Mercier's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
melinda_melrose x Laura Mercier
Influencer bio
Created my own runway I'm not too short for
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
danyanoemi x Laura Mercier
![TikTok post by @danyanoemi for Laura Mercier. Caption reads: [...] te van a regalar un setting powder ✨ @Laura....](https://images.od.modash.io/3da4a2d4d583eb2fe6d57c274dbfcdf49f3ecd03)
Influencer bio
𝑭𝒂𝒔𝒉𝒊𝒐𝒏•𝑩𝒆𝒂𝒖𝒕𝒚•𝑳𝒊𝒇𝒆𝒔𝒕𝒚𝒍𝒆 👗💄✨ villalobosdanya@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Laura Mercier's repeat partnerships
Out of 1.9k unique influencers in our dataset, 87 of them (5%) posted content for Laura Mercier in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of Laura Mercier's repeat influencer partnerships, with links to the sponsored content.
MorganTurnerMakeup x Laura Mercier
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] BUYING LINKS & CODES 🛒
Laura Mercier 20%....](https://images.od.modash.io/60f68befb9abe10b3292c20c3e0cadbd1728552c)
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] BUYING LINKS & CODES 🛒
Laura Mercier 20%....](https://images.od.modash.io/a8ded2b38d0e4e1059028750674f36886f7ea499)
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] BUYING LINKS & CODES 🛒
Laura Mercier 20%....](https://images.od.modash.io/d25e1ff7f091f01183c23e8ce55ee234208babf7)
psychictexas x Laura Mercier
![TikTok post by @psychictexas for Laura Mercier. Caption reads: [...] make up together so well @L@Laura....](https://images.od.modash.io/83427a49b55181b6329e2b2879fc12ed1e27da75)
![TikTok post by @psychictexas for Laura Mercier. Caption reads: [...] great set for the holidays @Laura Mercier....](https://images.od.modash.io/89e15106f25537bb984a7303f848c58c5ee3830b)
psychicizzy x Laura Mercier
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Laura Mercier had the most influencer activity. 39.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.9%)
- Brazil (7.2%)
- Japan (5.5%)
Laura Mercier's influencer activity by market
Here is another example of Laura Mercier collaborating with an influencer in United States.
herosheemaz x Laura Mercier
![Instagram post by @herosheemaz for Laura Mercier. Caption reads: [...] by @kosas
Setting powder by @lauramercier....](https://images.od.modash.io/639baae8eface291d57c6c215fdb18ed01ce7793)
Laura Mercier's influencer activity vs. related brands
Laura Mercier overlaps with bareMinerals and ILIA Beauty in prestige complexion essentials and everyday makeup staples. They compete for consumers influenced by creator reviews focused on base makeup performance and finish.
Total influencer content
Laura Mercier vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Laura Mercier leads with 2.9k sponsored posts, significantly outpacing bareMinerals (1.4k posts) and ILIA Beauty (1.2k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
By social platform
Laura Mercier vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Laura Mercier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Laura Mercier at 2.2k, bareMinerals at 1.1k, ILIA Beauty at 851 posts. Laura Mercier's activity is particularly concentrated on TikTok. On YouTube, Laura Mercier has 75 posts, more than double bareMinerals at 36 and far above ILIA Beauty at 3.
By geographical market
Laura Mercier vs. related brands influencer activity (by country)
Estimated sponsored posts in Laura Mercier's top markets
Laura Mercier has the highest estimated sponsored-post volume in United States (1.1k posts, 39.3%), United Kingdom (283 posts, 9.9%), Brazil (206 posts, 7.2%), while ILIA Beauty leads in France with 62 posts (5.3%). Looking at United States specifically, the split is Laura Mercier at 1.1k posts (39.3%), bareMinerals at 786 posts (55.5%), ILIA Beauty at 683 posts (58%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- bareMinerals's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- GORGIE's Influencer Marketing Strategy
- Oakcha's Influencer Marketing Strategy
- OGL Move's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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