Laura Mercier Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.2k pieces of influencer content sponsored by Laura Mercier over the last 12 months.
This report breaks down where & how Laura Mercier invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Laura Mercier, see here: Laura Mercier influencers.
Influencer activity throughout the year
Laura Mercier's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Laura Mercier's influencer activity by month
Number of sponsored posts
Laura Mercier's influencer output appears relatively consistent throughout the year, averaging about 1k sponsored posts per month. April recorded the highest volume at 1.7k posts (69% above average), while August was the quietest at 592 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Laura Mercier's sponsored influencer collaborations break down by social platform:
- TikTok: 8.7k posts (71.9%)
- Instagram: 2.8k posts (23%)
- YouTube: 623 posts (5.1%)
Laura Mercier's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Laura Mercier.
Here are 3 examples of Laura Mercier's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
chloeandcosmetics x Laura Mercier
![Instagram post by @chloeandcosmetics for Laura Mercier. Caption reads: [...] this to do the shoppingggg PRODUCTS....](https://images.od.modash.io/b524fc85bcfa026e3c180bb4b5ed2371042b933d)
Influencer bio
25 • Makeup Creator • England, Staffordshire Running as - @onthegochloo 🏃🏻♀️ Inquiries - cosmeticsandchloe@gmail.com 🤍🪩
Collaboration metrics
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teairawalker x Laura Mercier
Influencer bio
LA teaira@thelicinius.com
Collaboration metrics
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DanielleKirsty x Laura Mercier
![YouTube post by @DanielleKirsty for Laura Mercier. Caption reads: [...] Beauty Easy Bake in Pound Cake - Laura....](https://images.od.modash.io/04fc68b57d1d5cae54dc5e1a3b5860cfbadd2b1b)
Influencer bio
Hey! I'm Danielle, a makeup obsessed Libra (& yes I'm definitely a Libra!) with a strange fascination for all things True Crime. On this channel I do True Crime & Makeup videos (the two things I'm most passionate about!), where I discuss a true crime case that's been fascinating me while I do my makeup. New videos will be uploaded as often as possible. Please subscribe and thanks for watching! Business Email: info@daniellekirsty.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.7%
- Carousels: 3.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Laura Mercier are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Laura Mercier's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.7% of partnerships featuring creators averaging <1K views, Laura Mercier's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
khushhyyy x Laura Mercier
![TikTok post by @khushhyyy for Laura Mercier. Caption reads: [...] @Remedy Science @Kérastase @Ranavat @Laura....](https://images.od.modash.io/019550fa1870cc5dd649f3e6f7d0264dacf7df6a)
Influencer bio
Please don't nazar me 🧿✨ Instagram - Khushhyy 💌 its.khushhyy@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.5k avg views/post):
arshiamoorjani x Laura Mercier
![TikTok post by @arshiamoorjani for Laura Mercier. Caption reads: [...] I also set it in place with @Laura Mercier....](https://images.od.modash.io/363ae9c78b1ddbc73942bfb28dfe85321df5922f)
Influencer bio
Mom | Founder: @Meri Stori https://liketk.it/6kqx5
Collaboration metrics
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Laura Mercier's repeat partnerships
Out of 7k unique influencers in our dataset, 373 of them (5%) posted content for Laura Mercier in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 12 months with 184 total posts.
Here are 3 examples of Laura Mercier's repeat influencer partnerships, with links to the sponsored content.
MorganTurnerMakeup x Laura Mercier
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] MorganTurner for 10% off Laura Mercier 20%....](https://images.od.modash.io/0eef4ac102c741299ded6e22691d8df7238d3d15)
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] MorganTurner for 10% off Laura Mercier 20%....](https://images.od.modash.io/b1325bc7ebe42d77187b142f5753b4a46891c1f9)
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] ✔ BUYING LINKS & CODES 🛒 Laura Mercier 20%....](https://images.od.modash.io/62769dd1e7c2bbea4269fc384b3a6f3c9275e920)
hanbeauty101 x Laura Mercier
![YouTube post by @hanbeauty101 for Laura Mercier. Caption reads: [...] US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20%....](https://images.od.modash.io/def73b9982591b2b433a7db60f080ea33f5f315d)
![YouTube post by @hanbeauty101 for Laura Mercier. Caption reads: [...] US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20%....](https://images.od.modash.io/936d451bf026c7be65145c384c8c002b0e8c9bec)
![YouTube post by @hanbeauty101 for Laura Mercier. Caption reads: [...] US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20%....](https://images.od.modash.io/d66abbf09ced167ab09261dba5d7655394a06a8d)
brittbratstyles x Laura Mercier
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Laura Mercier had the most influencer activity. 36.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10%)
- India (8.4%)
- Brazil (7.2%)
Laura Mercier's influencer activity by market
Here is another example of Laura Mercier collaborating with an influencer in United States.
danielllestrada x Laura Mercier
Laura Mercier's influencer activity vs. related brands
Laura Mercier, bareMinerals, and ILIA Beauty compete in complexion and base makeup where finish, wear tests, and shade matching dominate creator content. These brands share a similar customer looking for polished, skin-enhancing everyday makeup.
Total influencer content
Laura Mercier vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Laura Mercier leads with 12.2k sponsored posts, significantly outpacing bareMinerals (5.9k posts) and ILIA Beauty (2.6k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs. Laura Mercier has more than double the total posts of bareMinerals and more than four times ILIA Beauty.
By social platform
Laura Mercier vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Laura Mercier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Laura Mercier at 8.7k, bareMinerals at 4.5k, ILIA Beauty at 1.2k posts. Laura Mercier's activity is particularly concentrated on TikTok. On TikTok, Laura Mercier has nearly double the posts of bareMinerals and several times ILIA Beauty, while on YouTube Laura Mercier has several times the posts of bareMinerals and far more than ILIA Beauty.
By geographical market
Laura Mercier vs. related brands influencer activity (by country)
Estimated sponsored posts in Laura Mercier's top markets
Laura Mercier has the highest estimated sponsored-post volume in United States (4.4k posts, 36.3%), United Kingdom (1.2k posts, 10%), India (1k posts, 8.4%), while bareMinerals leads in Brazil with 299 posts (5.1%), while ILIA Beauty leads in Canada with 129 posts (4.9%). Looking at United States specifically, the split is Laura Mercier at 4.4k posts (36.3%), bareMinerals at 3.2k posts (55.1%), ILIA Beauty at 1.6k posts (59.2%). Laura Mercier's strength in United States and United Kingdom may indicate a home-market focus, while bareMinerals shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- bareMinerals's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- Vita Coco's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
- AG1's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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