Laura Mercier Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.6k pieces of influencer content sponsored by Laura Mercier over the last 12 months.
This report breaks down where & how Laura Mercier invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Laura Mercier, see here: Laura Mercier influencers.
Influencer activity throughout the year
Laura Mercier's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Laura Mercier's influencer activity by month
Number of sponsored posts
Laura Mercier's influencer output appears relatively consistent throughout the year, averaging about 947 sponsored posts per month. April recorded the highest volume at 1.2k posts (28% above average), while May was the quietest at 634 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Laura Mercier's sponsored influencer collaborations break down by social platform:
- TikTok: 8.7k posts (75%)
- Instagram: 2.4k posts (20.8%)
- YouTube: 486 posts (4.2%)
Laura Mercier's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Laura Mercier.
Here are 3 examples of Laura Mercier's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
herosheemaz x Laura Mercier
![Instagram post by @herosheemaz for Laura Mercier. Caption reads: [...] by @diorbeauty Setting powder by....](https://images.od.modash.io/473551111ea39447e1b4ba6b0600c3728c9f2e11)
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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teairawalker x Laura Mercier
Influencer bio
LA teaira@thelicinius.com
Collaboration metrics
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DanielleKirsty x Laura Mercier
![YouTube post by @DanielleKirsty for Laura Mercier. Caption reads: [...] Beauty Easy Bake in Pound Cake - Laura....](https://images.od.modash.io/04fc68b57d1d5cae54dc5e1a3b5860cfbadd2b1b)
Influencer bio
Hey! I'm Danielle, a makeup obsessed Libra (& yes I'm definitely a Libra!) with a strange fascination for all things True Crime. On this channel I do True Crime & Makeup videos (the two things I'm most passionate about!), where I discuss a true crime case that's been fascinating me while I do my makeup. New videos will be uploaded as often as possible. Please subscribe and thanks for watching! Business Email: info@daniellekirsty.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.4%
- Carousels: 4.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Laura Mercier are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Laura Mercier's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.8% of partnerships featuring creators averaging <1K views, Laura Mercier's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
jeffreestar x Laura Mercier
![TikTok post by @jeffreestar for Laura Mercier. Caption reads: [...] #affordablemakeup #fyp Lip Combo: @Laura....](https://images.od.modash.io/ea6e51dadc9a1d508aaff97b22183d966c326165)
Influencer bio
Makeup mogul and Yak rancher 💖 Living in Wyoming, living my dreams! ⭐️🦄 John 15:18
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
thetiarawillis x Laura Mercier
![TikTok post by @thetiarawillis for Laura Mercier. Caption reads: [...] paris usa prime lab 24h matte setter @Laura....](https://images.od.modash.io/1091006d9f52d1d1a8f3b16045ccf79ef49d11bf)
Influencer bio
beauty • lifestyle • wellness 🧖🏾♀️ new york esthetician 💌 tiarawillis@cfg.co
Collaboration metrics
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Laura Mercier's repeat partnerships
Out of 6.7k unique influencers in our dataset, 371 of them (6%) posted content for Laura Mercier in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 13 months with 76 total posts.
Here are 3 examples of Laura Mercier's repeat influencer partnerships, with links to the sponsored content.
MorganTurnerMakeup x Laura Mercier
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] ✔ BUYING LINKS & CODES 🛒 Laura Mercier 20%....](https://images.od.modash.io/5ae48c76bb822268c7998f33759b9c512f454582)
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] ✔ BUYING LINKS & CODES 🛒 Laura Mercier 20%....](https://images.od.modash.io/62769dd1e7c2bbea4269fc384b3a6f3c9275e920)
![YouTube post by @MorganTurnerMakeup for Laura Mercier. Caption reads: [...] ✔ BUYING LINKS & CODES 🛒 Laura Mercier 20%....](https://images.od.modash.io/07a62a867494cbc2fa54636e79bbec0eae17a323)
hanbeauty101 x Laura Mercier
![YouTube post by @hanbeauty101 for Laura Mercier. Caption reads: [...] US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20%....](https://images.od.modash.io/936d451bf026c7be65145c384c8c002b0e8c9bec)
![YouTube post by @hanbeauty101 for Laura Mercier. Caption reads: [...] US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20%....](https://images.od.modash.io/def73b9982591b2b433a7db60f080ea33f5f315d)
![YouTube post by @hanbeauty101 for Laura Mercier. Caption reads: [...] US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20%....](https://images.od.modash.io/d66abbf09ced167ab09261dba5d7655394a06a8d)
psychictexas x Laura Mercier
![TikTok post by @psychictexas for Laura Mercier. Caption reads: [...] make up together so well @L@Laura....](https://images.od.modash.io/83427a49b55181b6329e2b2879fc12ed1e27da75)
![TikTok post by @psychictexas for Laura Mercier. Caption reads: [...] gift set for the holidays @Laura Mercier i’m....](https://images.od.modash.io/534bb1c59ecb377da6b71e144ab57c9697a9f589)
![TikTok post by @psychictexas for Laura Mercier. Caption reads: [...] perfect for the holidays @Laura Mercier #fyp....](https://images.od.modash.io/fbd5d1b74bd75d9825f61392cd74189b6c4f7312)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Laura Mercier had the most influencer activity. 36% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (10%)
- United Kingdom (7.9%)
- Japan (6.8%)
Laura Mercier's influencer activity by market
Here is another example of Laura Mercier collaborating with an influencer in United States.
officialjulissab x Laura Mercier
![TikTok post by @officialjulissab for Laura Mercier. Caption reads: [...] a flawless, natural finish. I love @Laura....](https://images.od.modash.io/d6be9b5f5c9ac378494ad71b05e033206f6135bd)
Laura Mercier's influencer activity vs. related brands
Laura Mercier competes in prestige complexion and staple makeup essentials that rely on artist recommendations and tutorial-driven discovery. bareMinerals and ILIA Beauty overlap heavily in complexion-focused hero products and compete for consumers seeking refined, everyday makeup performance.
Total influencer content
Laura Mercier vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Laura Mercier leads with 11.6k sponsored posts, significantly outpacing ILIA Beauty (6k posts) and bareMinerals (5.4k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs. Laura Mercier has nearly twice as many total posts as bareMinerals and ILIA Beauty.
By social platform
Laura Mercier vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Laura Mercier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Laura Mercier at 8.7k, ILIA Beauty at 4.4k, bareMinerals at 4.3k posts. Laura Mercier's activity is particularly concentrated on TikTok. On YouTube, Laura Mercier has more than twice as many posts as bareMinerals and far more than ILIA Beauty.
By geographical market
Laura Mercier vs. related brands influencer activity (by country)
Estimated sponsored posts in Laura Mercier's top markets
Laura Mercier has the highest estimated sponsored-post volume in United States (4.2k posts, 36%), Brazil (1.2k posts, 10%), United Kingdom (914 posts, 7.9%), while bareMinerals leads in Japan with 866 posts (15.9%), while ILIA Beauty leads in Canada with 330 posts (5.5%). Looking at United States specifically, the split is Laura Mercier at 4.2k posts (36%), ILIA Beauty at 3.6k posts (59.4%), bareMinerals at 2.5k posts (45%). Laura Mercier's strength in United States and United Kingdom may indicate a home-market focus, while ILIA Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- bareMinerals's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- Vita Coco's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
- AG1's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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