Goli Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 41.0k pieces of influencer content sponsored by Goli over the last 12 months.

This report breaks down where & how Goli invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Goli, see here: Goli influencers.

Influencer activity throughout the year

Goli's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Goli's sponsored post volume appears to trend upward over the 12-month period, rising from 3.8k posts in January to 3.9k in December. The peak month, October, reached 6.8k posts, 100% higher than the monthly average of 3.4k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goli's sponsored influencer collaborations break down by social platform:

• TikTok: 40.2k posts (98.1%)
• Instagram: 767 posts (1.9%)
• YouTube: 12 posts (0%)

TikTok influencer marketing is a clear focus for Goli.

Here are 3 examples of Goli's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

cassie.c.morris x Goli

cassie.c.morris

@cassie.c.morris

18 Jun, 25

1.4M

807

24 HOUR FLASH SALE! Use code CASSIE50 To DOUBLE STACK the savings and get FREE SHIPPING

Influencer bio

MOM of 4 TX living

Collaboration metrics

Post views1.4M

Post EMV $41.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

jexor22 x Goli

jexor22

@jexor22

26 Jun, 25

143.3M

1.6M

@Goli® Nutrition What is the most powerhouse [...]

Influencer bio

Mom, 💍 Wife, 👩‍🍳 Cook , 🏡 Empty nester, 🐶doodle mom

Collaboration metrics

Post views143.3M

Post EMV $2.9M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

mrscarter55 x Goli

mrscarter55

@mrscarter55

21 Nov, 25

859

47

[...] Get anything you want here: @Goli Promo Code: lcarter Promo Link: ​Vooglam: [...]

Influencer bio

A beauty, fashion, and lifestyle channel created by Greyi-ish Mom. This channel will include tip and tricks for Moms in sweatshirts to earn money online or work from home opportunities, Moms in sweatshirts Miss Moms we got this. Aspiring moms we still have value. If you are ready to reclaim your life. Shop my website Greyishmom.com. Join my mom journey and let's reclaim our worth. ~~~~~~~~Subscribe Today & Enjoy~~~~ GRAB YOUR BLANKET, GRAB YOUR SEAT, GRAB YOUR WINE GRAB YOUR TREATS!!!!!!! SIT BACK RELAX AND SHOP GREYISHMOM.COM robinhood stock Instacart hostinger #online #digitalproduct #wfh #makemoneyonline MY OTHER CHANNEL IS CARTERS EAT https://youtu.be/8_#ai8SPgOs4

Collaboration metrics

Post views859

Post EMV $30

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 79.9% of partnerships featuring creators averaging <1K views, Goli's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

ogmaven x Goli

ogmaven

@ogmaven

30 Mar, 26

3.4M

72.7k

[...] could be the solution 💕 #superbrandday #golisuperbrandday @Goli® Nutrition [...]

Influencer bio

I can't stop buying TikTok Shop stuff kmaven513@gmail.com

Collaboration metrics

Post views3.4M

Post EMV $71.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

alyssa.holisticfinds x Goli

alyssa.holisticfinds

@alyssa.holisticfinds

01 Nov, 25

18.2k

58

[...] #wellnessjourney #stressrelief #momtok @Goli® Nutrition

Influencer bio

✋🏻 MI girl Mom of 2 boys Sharing my fave things

Collaboration metrics

Post views18.2k

Post EMV $367

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Goli's repeat partnerships

jexor22 x Goli

jexor22

@jexor22

26 Jun, 25

143.3M

1.6M

@Goli® Nutrition What is the most [...]

jexor22

@jexor22

25 Jul, 25

64.9M

852.5k

@Goli® Nutrition has the most [...]

jexor22

@jexor22

10 Jan, 26

780.6k

2.2k

@Goli® Nutrition has some of the most [...]

swagcin x Goli

swagcin

@swagcin

24 Jul, 25

3.3M

46k

180 for the price of 1 bottle of Goli gummies in store! #gowithgoli [...]

swagcin

@swagcin

22 Jul, 25

421.8k

4.6k

[...] test or is it time for some Goli? #gowithgoli [...]

swagcin

@swagcin

22 Aug, 25

414k

3.1k

180 Goli gummies for the price of ONE [...]

sweetsoulandbeauty x Goli

sweetsoulandbeauty

@sweetsoulandbeauty

17 Jul, 25

464.9k

5.1k

[...] BEST SUPPLEMENT Stack 💫 @Goli® Nutrition [...]

sweetsoulandbeauty

@sweetsoulandbeauty

15 Nov, 25

251.9k

741

Gut health is simple. @Goli® Nutrition [...]

sweetsoulandbeauty

@sweetsoulandbeauty

19 Jun, 25

180.5k

980

[...] BELLY - GUT - GLOW UP @Goli® Nutrition [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.7%)
• United Kingdom (4.7%)
• Brazil (4.5%)

Here is another example of Goli collaborating with an influencer in United States.

realkalimuscle x Goli

realkalimuscle

@realkalimuscle

24 Oct, 25

28.8M

252.2k

[...] you need in these three bottles. #gowithgoli #tiktokshopfalldealsforyou [...]

Goli's influencer activity vs. related brands

OLLY and Lemme compete with Goli in gummy supplements, targeting similar wellness consumers and using creator codes, taste tests, and benefits-led content to drive conversion.

Total influencer content

Goli leads with 41k sponsored posts, significantly outpacing Lemme (14.3k posts) and OLLY (2.3k posts). Across all three brands, the average volume is 19.2k posts, indicating mature, scaled influencer programs. Goli has more total posts than OLLY and Lemme combined.

By social platform

Goli leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Goli at 40.2k, Lemme at 14.3k, OLLY at 1.6k posts. Goli's activity is particularly concentrated on TikTok. On TikTok, Goli has far more posts than OLLY and Lemme.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (28k posts, 67.2%), Canada (2.3k posts, 5.7%), United Kingdom (1.9k posts, 4.7%), suggesting a North America focus. Looking at United States specifically, the split is Goli at 28k posts (67.2%), Lemme at 12k posts (82.7%), OLLY at 1.8k posts (76.1%).