We analyzed 39.7k pieces of influencer content sponsored by Goli over the last 12 months.
This report breaks down where & how Goli invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Goli, see here: Goli influencers.
Goli's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Goli's sponsored post volume appears to trend upward over the 12-month period, rising from 3.8k posts in January to 3.9k in December. The peak month, October, reached 6.8k posts, 108% higher than the monthly average of 3.3k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goli's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Goli.
Here are 3 examples of Goli's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
UCG Content Creator - EMCEE 🎤 - Sports Entertainment 🏒 - Travel Enthusiast 🌴 - TTU Alum - Licensed Texas Realtor #666165 - Honest Product Reviews 💯
Collaboration metrics
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Influencer bio
Mom, 💍 Wife, 👩🍳 Cook , 🏡 Empty nester, 🐶doodle mom
Collaboration metrics
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Influencer bio
Welcome to my Channel GreenTGarden. Long Island New York. My channel is all about helping others to grow vegetable the right ,easy and cheap way right at home. Learn the right and best way to grow your plant from seeds to big giant beautiful plants.. Nothing is better then picking fresh vegetable, that you grown on your own right at home.. If your a Garden person, wanna learn more about this Green Powerful world , Click on the red SUBSCRIBE and the bell icon button so anytime I post a new video you will see it... More videos on the way! Thank you .. (100% FREE to Subscribe ) Please Share my videos to help others .. For Bussiness - Bajnatht@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Goli are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 80.1% of partnerships featuring creators averaging <1K views, Goli's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (833.4k avg views/post):
Influencer bio
Best TikTok Shop Deals! 🛍️ 📧 - creakztv@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
✋🏻 MI girl Mom of 2 boys Sharing my fave things
Collaboration metrics
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Out of 8.3k unique influencers in our dataset, 979 of them (12%) posted content for Goli in 3 or more separate calendar months. The most consistent partner is @jexor22, who has collaborated across 12 months with 551 total posts.
Here are 3 examples of Goli's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Goli had the most influencer activity. 68.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Goli collaborating with an influencer in United States.
Lemme and OLLY are direct competitors to Goli in the gummy vitamin/supplement space, targeting similar wellness shoppers through mass-market DTC and retail distribution. Both brands overlap on core use cases like daily vitamins, stress, sleep, and beauty-focused supplementation.
Total sponsored posts tracked (last 12 months)
Goli leads with 39.7k sponsored posts, significantly outpacing Lemme (14.6k posts) and OLLY (681 posts). Across all three brands, the average volume is 18.3k posts, indicating mature, scaled influencer programs. Goli has more than double the total posts of Lemme and far more than OLLY.
Sponsored posts by platform
Goli leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Goli at 38.8k, Lemme at 14.6k, OLLY at 321 posts. Goli's activity is particularly concentrated on TikTok. On Instagram and YouTube, Goli has many more posts than Lemme, which has none on those platforms.
Estimated sponsored posts in Goli's top markets
Goli has the highest estimated sponsored-post volume in United States (27k posts, 68.7%), Canada (2.1k posts, 5.2%), United Kingdom (1.7k posts, 4.3%), suggesting a North America focus. Looking at United States specifically, the split is Goli at 27k posts (68.7%), OLLY at 516 posts (75.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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