Mike's Hot Honey Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 607 pieces of influencer content sponsored by Mike's Hot Honey over the last 12 months.
This report breaks down where & how Mike's Hot Honey invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Mike's Hot Honey, see here: Mike's Hot Honey influencers.
Influencer activity throughout the year
Mike's Hot Honey's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Mike's Hot Honey's influencer activity by month
Number of sponsored posts
Mike's Hot Honey's influencer output appears relatively consistent throughout the year, averaging about 50 sponsored posts per month. October recorded the highest volume at 76 posts (52% above average), while August was the quietest at 38 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mike's Hot Honey's sponsored influencer collaborations break down by social platform:
- Instagram: 600 posts (98.8%)
- YouTube: 7 posts (1.2%)
Mike's Hot Honey's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Mike's Hot Honey.
Here are 1 examples of Mike's Hot Honey's recent sponsored collaborations (one each for Instagram).
ima.kabil x Mike's Hot Honey
![Instagram post by @ima.kabil for Mike's Hot Honey. Caption reads: [...] get any better… then I added @mikeshothoney....](https://images.od.modash.io/19a025288930cfe9fa10f9bc6c06ca8fd7ba7023)
Influencer bio
🇺🇸 US comfort food 🇺🇸 📩 imakabil.collabs@gmail.com 🛒 Shop my favorites 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 79.3%
- Posts: 20.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Mike's Hot Honey are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Mike's Hot Honey's influencers average views (Instagram)
Based on each influencer's average views per post
Mike's Hot Honey's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (44.1k avg views/post):
lindustriebk x Mike's Hot Honey
![Instagram post by @lindustriebk for Mike's Hot Honey. Caption reads: [...] 5th Annual Block Party sponsored by....](https://images.od.modash.io/d6e318252008f8e110d6ae7dec2552fd2bf43795)
Influencer bio
📍254 south 2nd (Brooklyn) 12-10pm 📍104 Christopher street (new York ) 12-10pm @50toppizza #1
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
thereelnotoriousvic x Mike's Hot Honey
![Instagram post by @thereelnotoriousvic for Mike's Hot Honey. Caption reads: [...] UP THE HOLIDAYS AND BEYOND WITH THE....](https://images.od.modash.io/c16ad5f2d7f02c90c5ede59e71ec7de017c730cf)
Influencer bio
The Notorious No-Niche, Big Sister, Cousin, Friend, Niece You Never Knew You Needed… YKWIM⭐️ WHAT’S GOIN’ ON👀💐✨?! 📧 thenotoriousvic@palettemgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Mike's Hot Honey's repeat partnerships
Out of 437 unique influencers in our dataset, 2 of them (0%) posted content for Mike's Hot Honey in 3 or more separate calendar months. The most consistent partner is @thismusicismeh, who has collaborated across 3 months with 8 total posts. @ellie_teale alone accounts for 5% of all tracked sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Mike's Hot Honey had the most influencer activity. 82.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.7%)
- United Kingdom (3.6%)
- India (2%)
Mike's Hot Honey's influencer activity by market
Here is another example of Mike's Hot Honey collaborating with an influencer in United States.
mortonsalt x Mike's Hot Honey
![Instagram post by @mortonsalt for Mike's Hot Honey. Caption reads: [...] I’ve teamed up with @mortonsalt and....](https://images.od.modash.io/b271722747394ab58bf6c718562ccf38c1fbb8fb)
Mike's Hot Honey's influencer activity vs. related brands
Mike’s Hot Honey competes for pantry “upgrade” dollars with brands like Graza (premium olive oil) and Siete Foods (better-for-you staples), all popular in recipe and food-creator content. They win similarly through easy-to-show flavor transformations and repeat-use versatility.
Total influencer content
Mike's Hot Honey vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Graza leads with 2.6k sponsored posts, significantly outpacing Siete Foods (1.9k posts) and Mike's Hot Honey (607 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. Graza and Siete Foods have multiple times more total posts than Mike's Hot Honey.
By social platform
Mike's Hot Honey vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Graza leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Graza at 1.5k, Siete Foods at 922, Mike's Hot Honey at 600 posts. Mike's Hot Honey's activity is particularly concentrated on Instagram. On TikTok, Mike's Hot Honey has no posts while Graza and Siete Foods each have over 900.
By geographical market
Mike's Hot Honey vs. related brands influencer activity (by country)
Estimated sponsored posts in Mike's Hot Honey's top markets
Graza has the highest estimated sponsored-post volume in United States (2.1k posts, 79.2%), Canada (113 posts, 4.3%), United Kingdom (111 posts, 4.2%), suggesting a North America focus. Looking at United States specifically, the split is Graza at 2.1k posts (79.2%), Siete Foods at 1.5k posts (80.4%), Mike's Hot Honey at 503 posts (82.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Graza's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- VELVET CAVIAR's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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