Mike's Hot Honey Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.1k pieces of influencer content sponsored by Mike's Hot Honey over the last 12 months.

This report breaks down where & how Mike's Hot Honey invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Mike's Hot Honey, see here: Mike's Hot Honey influencers.

Influencer activity throughout the year

Mike's Hot Honey's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Mike's Hot Honey's influencer output appears relatively consistent throughout the year, averaging about 90 sponsored posts per month. July recorded the highest volume at 107 posts (19% above average), while April was the quietest at 61 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mike's Hot Honey's sponsored influencer collaborations break down by social platform:

• Instagram: 605 posts (55.6%)
• TikTok: 476 posts (43.8%)
• YouTube: 7 posts (0.6%)

Instagram influencer marketing is a clear focus for Mike's Hot Honey.

Here are 2 examples of Mike's Hot Honey's recent sponsored collaborations (one each for Instagram, TikTok).

bazaar_nyc x Mike's Hot Honey

bazaar_nyc

@bazaar_nyc

20 Jun, 25

332.9k

7.2k

Here’s how much I spent hosting a supper club in my apartment this month Groceries would’ve been $300. Wine? $268. Both were sponsored (bless). Still spent $150 on last-minute ingredients. Flowers: $84 Menus, candles, and decor: $118 Rent + utilities for the day: $235 Subscriptions (CapCut, Canva, newsletter): $120 Photography + help the night-of: $370 Gift bags were sponsored — they would’ve cost $450. And I spent 3 full days in the kitchen — prepping, cooking, cleaning, resetting. Out-of-pocket: $1,077 Actual value: $2,133 I do this because food is the foundation of what I’m building. Hosting isn’t easy — it takes time, money, and energy. But when you create a space where people feel connected and seen? That kind of value doesn’t fit on a receipt.

Influencer bio

I’m Nirupa, I turn my NYC apartment into a supper club Dinner parties | recipes | hosting | culture 📍 Bazaar Supper Club 📧 collabs: lisa@thelgpr.com

Collaboration metrics

Post views332.9k

Post EMV $10.7k

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mercedestrankwong x Mike's Hot Honey

mercedestrankwong

@mercedestrankwong

05 May, 25

2.3M

743

#AD My newest obsession! Make sure to try @bluediamondalmonds x @Mike’s Hot Honey almonds while supplies last! Would you try this combo?​

Influencer bio

💌 mercedeskwong97@gmail.com 28 | Denver, CO

Collaboration metrics

Post views2.3M

Post EMV $46.0k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 33.4% of partnerships featuring creators averaging 10K-50K views, Mike's Hot Honey's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (44.1k avg views/post):

lindustriebk x Mike's Hot Honey

lindustriebk

@lindustriebk

21 Sep, 25

41.4k

730

[...] 5th Annual Block Party sponsored by @mikeshothoney & @drinkarizona Featuring food from: [...]

Influencer bio

📍254 south 2nd (Brooklyn) 12-10pm 📍104 Christopher street (new York ) 12-10pm @50toppizza #1

Collaboration metrics

Post views41.4k

Post EMV $1.3k

More influencer data

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And here is another example with a smaller creator on Instagram (1.7k avg views/post):

m.e.h.music___ x Mike's Hot Honey

m.e.h.music___

@m.e.h.music___

04 Sep, 25

8.3k

551

[...] at @livebashwastaken , sponsored by @mikeshothoney , featuring @come_kiki a cafe pop-up! [...]

Influencer bio

welcome 2 the m.e.h.niverse🪐 mgmt: @karina01215 booking/inquires: meh.musics.mgmt@gmail.com shows: 03/28 dorian’s 9pm & 11pm listen to my new EP ⬇️

Collaboration metrics

Post views8.3k

Post EMV $305

More influencer data

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Mike's Hot Honey's repeat partnerships

jennahkaye x Mike's Hot Honey

jennahkaye

@jennahkaye

17 Nov, 25

1.5k

141

[...] finish. #thanksgiving #mikeshothoney #drizzlethemikes #foodtok [...]

jennahkaye

@jennahkaye

11 Dec, 25

1.2k

124

[...] Serve warm. #easyrecipe #mikeshothoney #drizzlethemikes #FoodTok [...]

jennahkaye

@jennahkaye

27 Nov, 25

910

83

[...] 7. Enjoy warm! #hosting #mikeshothoney #drizzlethemikes #foodtok [...]

wherewebouttaeatatt x Mike's Hot Honey

wherewebouttaeatatt

@wherewebouttaeatatt

01 Apr, 26

2.9k

183

[...] @Mike’s Hot Honey 😍😍 #mikeshothoney #mikeshothoneypartner [...]

wherewebouttaeatatt

@wherewebouttaeatatt

06 Feb, 26

2k

223

Replying to @imthethirdkira here y’all go 😂💗 salmon puff pastry , extra cheesyyyyy😩 && yes I put @Mike’s Hot Honey on everything ‼️ Which Filling Should I Try Next ⁉️ Jerk Chicken or Philly Cheesesteak 🔥 #foodie #dinnerideas #salmondinner #puffpastry #youngho

wherewebouttaeatatt

@wherewebouttaeatatt

10 Nov, 25

1.2k

59

[...] every pizza I’m eating 🔥 #mikeshothoney #traderjoes #diypizza [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.7%)
• United Kingdom (3.6%)
• Brazil (2.2%)

Here is another example of Mike's Hot Honey collaborating with an influencer in United States.

whereissondra x Mike's Hot Honey

whereissondra

@whereissondra

10 Apr, 26

1M

3.6k

#ad If there's hot honey on the menu, I'm so there 🔥🍯 Try the limited time @Mike’s Hot Honey X @freddysusa menu items if you love a little heat with your sweet! #Freddys #FreddysPartner

Mike's Hot Honey's influencer activity vs. related brands

Mike’s Hot Honey competes for pantry-staple and “elevate your meal” occasions alongside Graza and Siete Foods, which also win via recipe content and foodie creators. Each brand targets taste-driven consumers who discover products through cooking and snack influencers.

Total influencer content

Graza leads with 2.3k sponsored posts, notably outpacing Siete Foods (1.8k posts) and Mike's Hot Honey (1.1k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. Graza has more than twice as many total posts as Mike's Hot Honey.

By social platform

Among these brands, Graza leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Graza at 1.2k, Siete Foods at 856, Mike's Hot Honey at 605 posts. On YouTube, Graza has more than ten times as many posts as Mike's Hot Honey and Siete Foods.

By geographical market

Graza has the highest estimated sponsored-post volume in United States (1.8k posts, 78.6%), Canada (106 posts, 4.6%), United Kingdom (92 posts, 4%), suggesting a North America focus. Looking at United States specifically, the split is Graza at 1.8k posts (78.6%), Siete Foods at 1.4k posts (80.9%), Mike's Hot Honey at 893 posts (82.1%).