Mike's Hot Honey Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Mike's Hot Honey over the last 12 months.

This report breaks down where & how Mike's Hot Honey invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Mike's Hot Honey, see here: Mike's Hot Honey influencers.

Influencer activity throughout the year

Mike's Hot Honey's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Mike's Hot Honey's influencer posting pattern appears irregular, with notable fluctuations month to month. July saw the highest output at 127 posts (30% above the 98 monthly average), while March was the quietest at 7 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mike's Hot Honey's sponsored influencer collaborations break down by social platform:

• Instagram: 634 posts (54.1%)
• TikTok: 528 posts (45.1%)
• YouTube: 9 posts (0.8%)

Instagram influencer marketing is a clear focus for Mike's Hot Honey.

Here are 2 examples of Mike's Hot Honey's recent sponsored collaborations (one each for Instagram, TikTok).

bazaar_nyc x Mike's Hot Honey

bazaar_nyc

@bazaar_nyc

20 Jun, 25

332.9k

7.2k

Here’s how much I spent hosting a supper club in my apartment this month Groceries would’ve been $300. Wine? $268. Both were sponsored (bless). Still spent $150 on last-minute ingredients. Flowers: $84 Menus, candles, and decor: $118 Rent + utilities for the day: $235 Subscriptions (CapCut, Canva, newsletter): $120 Photography + help the night-of: $370 Gift bags were sponsored — they would’ve cost $450. And I spent 3 full days in the kitchen — prepping, cooking, cleaning, resetting. Out-of-pocket: $1,077 Actual value: $2,133 I do this because food is the foundation of what I’m building. Hosting isn’t easy — it takes time, money, and energy. But when you create a space where people feel connected and seen? That kind of value doesn’t fit on a receipt.

Influencer bio

I’m Nirupa, I turn my NYC apartment into a supper club Dinner parties | culture | food | hosting 📍 Bazaar Supper Club 📧 rsvp.bazaar@gmail.com

Collaboration metrics

Post views332.9k

Post EMV $10.7k

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mercedestrankwong x Mike's Hot Honey

mercedestrankwong

@mercedestrankwong

05 May, 25

2.3M

743

#AD My newest obsession! Make sure to try @bluediamondalmonds x @Mike’s Hot Honey almonds while supplies last! Would you try this combo?​

Influencer bio

💌 mercedeskwong97@gmail.com 28 | Denver, CO

Collaboration metrics

Post views2.3M

Post EMV $46.0k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34.1% of partnerships featuring creators averaging 10K-50K views, Mike's Hot Honey's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (44.1k avg views/post, 170.3k followers):

lindustriebk x Mike's Hot Honey

lindustriebk

@lindustriebk

21 Sep, 25

41.4k

730

[...] 5th Annual Block Party sponsored by @mikeshothoney & @drinkarizona Featuring food from: [...]

Influencer bio

📍254 south 2nd (Brooklyn) 12-10pm 📍104 Christopher street (new York ) 12-10pm @50toppizza #1

Collaboration metrics

Post views41.4k

Post EMV $1.3k

More influencer data

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And here is another example with a smaller creator on Instagram (1.6k avg views/post, 27.8k followers):

m.e.h.music___ x Mike's Hot Honey

m.e.h.music___

@m.e.h.music___

04 Sep, 25

8.2k

551

[...] at @livebashwastaken , sponsored by @mikeshothoney , featuring @come_kiki a cafe pop-up! [...]

Influencer bio

welcome 2 the m.e.h.niverse🪐 mgmt: @karina01215 booking/inquires: meh.musics.mgmt@gmail.com shows: 03/28 dorian’s 9pm & 11pm listen to my new EP ⬇️

Collaboration metrics

Post views8.2k

Post EMV $301

More influencer data

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Mike's Hot Honey's repeat partnerships

jennahkaye x Mike's Hot Honey

jennahkaye

@jennahkaye

11 Dec, 25

1.2k

124

[...] Serve warm. #easyrecipe #mikeshothoney #drizzlethemikes #FoodTok [...]

jennahkaye

@jennahkaye

17 Nov, 25

1.1k

128

[...] finish. #thanksgiving #mikeshothoney #drizzlethemikes #foodtok [...]

jennahkaye

@jennahkaye

27 Nov, 25

760

75

[...] 7. Enjoy warm! #hosting #mikeshothoney #drizzlethemikes #foodtok [...]

loudly_learning x Mike's Hot Honey

loudly_learning

@loudly_learning

16 Dec, 25

1.2k

26

What I eat in a day! I like making these, so let me know if I should make more 🥹❤️ Also, I really enjoyed that workout! It’s on the @BODi app, give it a try! Also, Mike’s Hot is currently 20% off, we are currently living the extra hot one on pizza!😍 @Alani Nutrition @Mike’s Hot Honey @OIKOS @belVita #fulldayofeating #whatieatinaday #caloriedeficit #coffeetiktok #fyp

loudly_learning

@loudly_learning

29 Nov, 25

1.2k

36

My boyfriend and I are big fans of @Mike’s Hot Honey, and when they saw that my bottle was running low, they suggested I needed a restock and sent some my way! Tonight we used it on one of our fav quick and easy meals: Naan pesto pizza + @Taylor Farms ceaser salad! We can’t wait to cook up some recipes from the Mikes Hot recipe book!❤️ #caloriedeficit #foodietiktok #cookingtiktok #fyp #smallcreator

loudly_learning

@loudly_learning

25 Sep, 25

374

29

Breakfast from @Panera Bread featuring a protein coffee with @Premier Protein pumpkin spice protein! I got avocado toast with egg whites and chipotle aoli and added @Mike’s Hot Honey on top! #highprotein #coffeetiktok #healthylifestyle #fyp #smallcreator

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.9%)
• United Kingdom (3.5%)
• Brazil (2.3%)

Here is another example of Mike's Hot Honey collaborating with an influencer in United States.

theredwhiteandbbq x Mike's Hot Honey

theredwhiteandbbq

@theredwhiteandbbq

06 Nov, 25

2M

10.9k

#BushsBeansPartner Fast and delicious smoked pulled pork featuring @Bush’s Beans Grillin’ Beans with Mike’s Hot Honey. The leveled-up tailgate meal that brings the heat in no time. Recipe: -Start by cutting up boneless pork butt into chunks. -Cover it with mustard as a binder, then season with a good BBQ rub. -Place on the smoker at 275F for 3 hours. -After that, transfer pork pieces to a dutch oven and add BBQ sauce and a can of pepper soda pop. -Put the lid on the dutch oven and place back on the heat for 3 more hours. - Remove and let rest for an hour, then shred the pork with the saucy liquid and enjoy finish the dish with a drizzle of Mike’s Hot Honey. @Mike’s Hot Honey #pulledpork

Mike's Hot Honey's influencer activity vs. related brands

Mike’s Hot Honey competes in food pantry staples that spike via recipe creators and viral meal hacks. Graza and Siete Foods target similar home-cooking audiences and are common benchmarks for influencer recipe integration and repeat purchase.

Total influencer content

Graza leads with 2.5k sponsored posts, significantly outpacing Siete Foods (1.9k posts) and Mike's Hot Honey (1.2k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.

By social platform

Among these brands, Graza leads on Instagram and YouTube and Siete Foods leads on TikTok. The gap is most notable on Instagram, with Graza at 1.3k, Siete Foods at 951, Mike's Hot Honey at 634 posts. YouTube activity is much higher for Graza (243 posts) than for Mike’s Hot Honey and Siete Foods (9 posts each).

By geographical market

Graza has the highest estimated sponsored-post volume in United States (2k posts, 79.5%), Canada (106 posts, 4.3%), United Kingdom (99 posts, 4%), suggesting a North America focus. Looking at United States specifically, the split is Graza at 2k posts (79.5%), Siete Foods at 1.5k posts (80.4%), Mike's Hot Honey at 964 posts (82.3%).