Embelleze Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Embelleze over the last 12 months.
This report breaks down where & how Embelleze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Embelleze, see here: Embelleze influencers.
Influencer activity throughout the year
Embelleze's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Embelleze's influencer activity by month
Number of sponsored posts
Embelleze's sponsored post volume appears to trend upward over the 12-month period, rising from 142 posts in January to 164 in December. The peak month, May, reached 360 posts, 86% higher than the monthly average of 194.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Embelleze's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (72.8%)
- TikTok: 627 posts (26.9%)
- YouTube: 8 posts (0.3%)
Embelleze's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Embelleze.
Here are 3 examples of Embelleze's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
novexoficial x Embelleze
![Instagram post by @novexoficial for Embelleze. Caption reads: [...] É resultado de salão aí na sua casa....](https://images.od.modash.io/ffbc82341f97eb43b7b5c38dcaa4d3750d46a70a)
Influencer bio
Sua terapia capilar começa aqui ✨ Uma marca @embelleze💜
Collaboration metrics
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doarda x Embelleze
![TikTok post by @doarda for Embelleze. Caption reads: [...] no mission #NovexReposiçãoDeMassa @Embelleze....](https://images.od.modash.io/8398fed7eecd6aefc96ff360cb3182fe1243cde8)
Influencer bio
falo e faço bobagem 23 anos, SP 🇧🇷
Collaboration metrics
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Waitingfirst x Embelleze
![YouTube post by @Waitingfirst for Embelleze. Caption reads: [...] Su web oficial 👉 www.embelleze.eu Y con mi....](https://images.od.modash.io/22b1b6a99b3ece2fdabf8549b62f52a5b2b3c445)
Influencer bio
Moda, cosmética y cuidado personal.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 83.3%
- Posts: 16.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Embelleze are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Embelleze's influencers average views (Instagram)
Based on each influencer's average views per post
With 40.5% of partnerships featuring creators averaging 1K-5K views, Embelleze's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (393.8k avg views/post, 15.9k followers):
natucoroficial x Embelleze
![Instagram post by @natucoroficial for Embelleze. Caption reads: [...] também, com minha caixinha Natucor....](https://images.od.modash.io/96b015e46424e281bdc611048aa0ca4a8085ba96)
Influencer bio
Especialista em Henê, cabelo Alisado e Quebra Capilar! ❤️🔥 Te Ensino a Cuidar do Cabelo Alisado Vegana |📍Maceió-AL CEO da @_touchstyle
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post, 11.7k followers):
michaele.ferreira x Embelleze
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Embelleze's repeat partnerships
Out of 796 unique influencers in our dataset, 71 of them (9%) posted content for Embelleze in 3 or more separate calendar months. The most consistent partner is @indiahenezada, who has collaborated across 11 months with 116 total posts. @indiahenezada alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Embelleze's repeat influencer partnerships, with links to the sponsored content.
indiahenezada x Embelleze
![TikTok post by @indiahenezada for Embelleze. Caption reads: [...] de 10% em todo o site @Embelleze #henê....](https://images.od.modash.io/e7eac9dbc01c68b2fa2eaa081a27ee20c7fe3894)
![TikTok post by @indiahenezada for Embelleze. Caption reads: [...] em todo o site da @Embelleze #henê....](https://images.od.modash.io/75f916e5b50ec53dc12c7056483e93c9c6456c2b)
![TikTok post by @indiahenezada for Embelleze. Caption reads: [...] e testes de mecha e toque @Embelleze #henê....](https://images.od.modash.io/ff987e6f62b8aa22129f06a0cb4ec88bba0855f8)
stefanisturaro x Embelleze
![TikTok post by @stefanisturaro for Embelleze. Caption reads: [...] stefanisturaro em todo site @Embelleze....](https://images.od.modash.io/1289df17f4ab1d0e675ff5021a0a93ee4508d986)
![TikTok post by @stefanisturaro for Embelleze. Caption reads: [...] #NatucorOleosdaAmazonia #Embelleze....](https://images.od.modash.io/306e9349449205d28c7581a44abab1f63e51467d)
![TikTok post by @stefanisturaro for Embelleze. Caption reads: [...] óleos amazônicos 🤎🌿 @Embelleze #foryoupage....](https://images.od.modash.io/f11114920dd771adc44dc1f039a33a7093cce992)
stefanisturaro x Embelleze
![Instagram post by @stefanisturaro for Embelleze. Caption reads: [...] stefanisturaro em todo site Embelleze.com....](https://images.od.modash.io/af5f9daf37599277f6fb87e9732557cb33808c55)
![Instagram post by @stefanisturaro for Embelleze. Caption reads: [...] Produtos usados são da @embelleze Recarga....](https://images.od.modash.io/6a16b23752c1b15eb648e8e95fd4036f60ae7487)
![Instagram post by @stefanisturaro for Embelleze. Caption reads: [...] Tratamento rápido e prático @embelleze....](https://images.od.modash.io/9c92f490b10bb1d7eb8313ee0fb61fc8393219f2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Embelleze had the most influencer activity. 92.6% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (1.9%)
- United States (1.8%)
- Portugal (0.8%)
Embelleze's influencer activity by market
Here is another example of Embelleze collaborating with an influencer in Brazil.
isabelle.nogueira x Embelleze
![Instagram post by @isabelle.nogueira for Embelleze. Caption reads: [...] #NatuCorOleosdaAmazonia #Tinturavegana....](https://images.od.modash.io/f93e1b1b5ff1703b6d262f1193b70c836a3db3c4)
Embelleze's influencer activity vs. related brands
Embelleze overlaps with Camille Rose and MONDAY Haircare in haircare aimed at routine-driven results, making them relevant benchmarks for influencer education, texture-focused content, and product regimen storytelling.
Total influencer content
Embelleze vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Camille Rose leads with 2.5k sponsored posts, marginally ahead of Embelleze (2.3k posts) and MONDAY Haircare (1.4k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs.
By social platform
Embelleze vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Embelleze leads on Instagram, while Camille Rose has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Camille Rose at 1.5k, MONDAY Haircare at 700, Embelleze at 627 posts. Embelleze's activity is particularly concentrated on Instagram. On Instagram, Embelleze has substantially more posts than Camille Rose and MONDAY Haircare.
By geographical market
Embelleze vs. related brands influencer activity (by country)
Estimated sponsored posts in Embelleze's top markets
Embelleze has the highest estimated sponsored-post volume in Brazil (2.2k posts, 92.6%), Spain (44 posts, 1.9%), while Camille Rose leads in United States with 2.1k posts (82.2%), while MONDAY Haircare has the highest estimated sponsored-post volume in United Kingdom (143 posts, 10.2%), Canada (81 posts, 5.8%). Looking at Brazil specifically, the split is Embelleze at 2.2k posts (92.6%), Camille Rose at 81 posts (3.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Camille Rose's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- Madam Glam's Influencer Marketing Strategy
- Kopari Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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