Embelleze Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by Embelleze over the last 12 months.
This report breaks down where & how Embelleze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Embelleze, see here: Embelleze influencers.
Influencer activity throughout the year
Embelleze's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Embelleze's influencer activity by month
Number of sponsored posts
Embelleze's sponsored post volume appears to trend upward over the 12-month period, rising from 222 posts in January to 297 in December. The peak month, August, reached 544 posts, 52% higher than the monthly average of 358.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Embelleze's sponsored influencer collaborations break down by social platform:
- Instagram: 3.3k posts (76.8%)
- TikTok: 917 posts (21.3%)
- YouTube: 82 posts (1.9%)
Embelleze's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Embelleze.
Here are 3 examples of Embelleze's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
isabelle.nogueira x Embelleze
![Instagram post by @isabelle.nogueira for Embelleze. Caption reads: [...] #NatuCorOleosdaAmazonia #Tinturavegana....](https://images.od.modash.io/f93e1b1b5ff1703b6d262f1193b70c836a3db3c4)
Influencer bio
Amazônida | Cunhã Poranga do @boigarantido 📧 isabelle.nogueira@mynd8.com.br @festivaldacunha Cx Postal: 16 CEP: 69010-970
Collaboration metrics
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doarda x Embelleze
![TikTok post by @doarda for Embelleze. Caption reads: [...] no mission #NovexReposiçãoDeMassa @Embelleze....](https://images.od.modash.io/8398fed7eecd6aefc96ff360cb3182fe1243cde8)
Influencer bio
falo e faço bobagem 23 anos, SP 🇧🇷
Collaboration metrics
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BolBhidu x Embelleze
Influencer bio
ताज्या घडामोडी ते राजकीय किस्से; आपल्या मातीतली अस्सल माहिती ते इतिहासाचं उत्खनन; मुलाखतींपासून ते पारावरच्या चर्चांपर्यन्त सर्व काही आपल्या भाषेत समजून घेण्यासाठी चालू असलेला प्रयोग म्हणजे #बोलभिडू आम्ही कोण आहोत ? Journalism Passout मुलांनी एकत्र येवून सुरू केलेले माध्यम म्हणजे बोलभिडू. UPSC करुन दमलेले, इंजिनियरिंग करुन हुकलेले, शहरात येवून गाव न सोडलेले, बापू बिरूंच्या किस्स्यांपासून ते झिनेदिन झिदानच्या टक्करपर्यन्त, मुंबईच्या मरीन ड्राईव्हपासून ते झाडेपट्टीच्या भाषेपर्यन्तच्या सगळ्या पोरा-पोरींचा गोतावळा म्हणजे बोलभिडू. ही भट्टी जमवण्यात सर्वात महत्वाच योगदान आहे ते मराठीतले प्रसिद्ध लेखक #अरविंद_जगताप यांच. आमच्याशी संपर्क कसा कराल? Bolbhidu Contact Emails below! For Business Enquiries: contact@bolbhidu.com For Internships and Jobs: hrbhidu@gmail.com Other General Enquiries/Collaborations: aplabhidu@gmail.com इतर काम असेल तर हाच मेल आयडी, फक्त विषय सांगा. आम्ही संपर्क करु. आणि जे ते emails योग्य आयडीला पाठवा तरच correct कार्यक्रम होतोय.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 86.3%
- Posts: 13.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Embelleze are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Embelleze's influencers average views (Instagram)
Based on each influencer's average views per post
With 52.1% of partnerships featuring creators averaging 1K-5K views, Embelleze's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (239.0k avg views/post):
oficialmaxton x Embelleze
Influencer bio
Oi crespinhas e cacheadas 💖📍MG Beleza • Cabelo Crespo • Autoestima @apicecosmeticos 🏷️ MARIOLIVEIRA 📩 contatomarianaoliveira12@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post):
eumarysoliveira x Embelleze
![Instagram post by @eumarysoliveira for Embelleze. Caption reads: [...] especial + Evelyn Regly + Lançamento....](https://images.od.modash.io/6f53101447f63ef075dad54b6bcdc71d693e4130)
Influencer bio
Collaboration metrics
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Embelleze's repeat partnerships
Out of 1.6k unique influencers in our dataset, 141 of them (9%) posted content for Embelleze in 3 or more separate calendar months. The most consistent partner is @novex.pt, who has collaborated across 12 months with 293 total posts. @novex.pt alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Embelleze's repeat influencer partnerships, with links to the sponsored content.
novex.pt x Embelleze
indiahenezada x Embelleze
![Instagram post by @indiahenezada for Embelleze. Caption reads: [...] em todo o site @embelleze #embelleze [...].](https://images.od.modash.io/c14e713680a15197d5ad35d2cd1b8416c85e5f7c)
![Instagram post by @indiahenezada for Embelleze. Caption reads: [...] que uso Henê🥱 #hene #henêembelleze....](https://images.od.modash.io/703ff996ca4e20bddc65891030e05ed22c6c6665)
![Instagram post by @indiahenezada for Embelleze. Caption reads: [...] da raiz E no site da @embelleze tem o meu....](https://images.od.modash.io/c895934ffd63e0ca0a151aca17ce9a729cd0f144)
indiahenezada x Embelleze
![TikTok post by @indiahenezada for Embelleze. Caption reads: [...] gestante, lactante, criança @Embelleze #henê....](https://images.od.modash.io/c6ff537998ef298d14b3ebff718f602f7f2ed704)
![TikTok post by @indiahenezada for Embelleze. Caption reads: [...] alisa e tinge gradativamente @Embelleze....](https://images.od.modash.io/f0a2c84c877623aa6144b367777aaa1694ae5e8a)
![TikTok post by @indiahenezada for Embelleze. Caption reads: [...] de 10% em todo o site @Embelleze #henê....](https://images.od.modash.io/e7eac9dbc01c68b2fa2eaa081a27ee20c7fe3894)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Embelleze had the most influencer activity. 62.7% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (11.6%)
- Italy (6.7%)
- Portugal (4.4%)
Embelleze's influencer activity by market
Here is another example of Embelleze collaborating with an influencer in Brazil.
amandalenci x Embelleze
![TikTok post by @amandalenci for Embelleze. Caption reads: [...] Novex Recarga de Queratina Brasileira....](https://images.od.modash.io/34748147fd9022dedf951b46da5eebc908a419ba)
Embelleze's influencer activity vs. related brands
Embelleze competes in haircare with strong relevance in routine-based content and textured-hair communities. Camille Rose and MONDAY Haircare are close category alternatives that compete for the same haircare shoppers through creator routines and results-driven messaging.
Total influencer content
Embelleze vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Embelleze leads with 4.3k sponsored posts, significantly outpacing Camille Rose (2.5k posts) and MONDAY Haircare (1.5k posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. Embelleze has more total posts than Camille Rose and MONDAY Haircare combined.
By social platform
Embelleze vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Embelleze leads on Instagram and YouTube, while Camille Rose leads on TikTok. The gap is most notable on Instagram, with Embelleze at 3.3k, Camille Rose at 1k, MONDAY Haircare at 752 posts. Embelleze's activity is particularly concentrated on Instagram. On Instagram, Embelleze has more than three times as many posts as Camille Rose and more than four times as many as MONDAY Haircare.
By geographical market
Embelleze vs. related brands influencer activity (by country)
Estimated sponsored posts in Embelleze's top markets
Embelleze has the highest estimated sponsored-post volume in Brazil (2.7k posts, 62.7%), Spain (499 posts, 11.6%), Italy (288 posts, 6.7%), suggesting a Europe focus, while Camille Rose leads in United States with 2.1k posts (82.8%), while MONDAY Haircare has the highest estimated sponsored-post volume in United Kingdom (159 posts, 10.3%), Canada (91 posts, 5.9%). Looking at Brazil specifically, the split is Embelleze at 2.7k posts (62.7%), Camille Rose at 57 posts (2.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Camille Rose's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
- Ugreen's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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