Embelleze Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by Embelleze over the last 12 months.
This report breaks down where & how Embelleze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Embelleze, see here: Embelleze influencers.
Influencer activity throughout the year
Embelleze's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Embelleze's influencer activity by month
Number of sponsored posts
Embelleze's sponsored post volume appears to trend upward over the 12-month period, rising from 147 posts in January to 174 in December. The peak month, August, reached 347 posts, 97% higher than the monthly average of 176.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Embelleze's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (75%)
- TikTok: 519 posts (24.5%)
- YouTube: 10 posts (0.5%)
Embelleze's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Embelleze.
Here are 3 examples of Embelleze's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
novexoficial x Embelleze
![Instagram post by @novexoficial for Embelleze. Caption reads: [...] É resultado de salão aí na sua casa....](https://images.od.modash.io/ffbc82341f97eb43b7b5c38dcaa4d3750d46a70a)
Influencer bio
Sua terapia capilar começa aqui ✨ Uma marca @embelleze💜
Collaboration metrics
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amandalenci x Embelleze
![TikTok post by @amandalenci for Embelleze. Caption reads: [...] Novex Recarga de Queratina Brasileira....](https://images.od.modash.io/34748147fd9022dedf951b46da5eebc908a419ba)
Influencer bio
canela, rs @amandalenci em todas as redes orcamento@holofotte.com 💌
Collaboration metrics
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Waitingfirst x Embelleze
![YouTube post by @Waitingfirst for Embelleze. Caption reads: [...] Su web oficial 👉 www.embelleze.eu Y con mi....](https://images.od.modash.io/22b1b6a99b3ece2fdabf8549b62f52a5b2b3c445)
Influencer bio
Moda, cosmética y cuidado personal.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 84.2%
- Posts: 15.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Embelleze are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Embelleze's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.7% of partnerships featuring creators averaging 1K-5K views, Embelleze's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (285.9k avg views/post, 6.2k followers):
natucoroficial x Embelleze
Influencer bio
A Tintura Vegana do Brasil 🌿 Uma marca @embelleze
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post, 28.3k followers):
hannakatieli x Embelleze
![Instagram post by @hannakatieli for Embelleze. Caption reads: [...] e um cheirinho irresistível? 🍒✨ @embelleze....](https://images.od.modash.io/441438b4a153c793891bb90c3a93796062e9e8f3)
Influencer bio
▫️Maquiagem | Moda | Lifestyle ▫️ Beauty & Skincare ▫️Parcerias e divulgações ⤵️ ▫️contato.hannakatieli@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Embelleze's repeat partnerships
Out of 772 unique influencers in our dataset, 57 of them (7%) posted content for Embelleze in 3 or more separate calendar months. The most consistent partner is @natucoroficial, who has collaborated across 10 months with 37 total posts. @palomadocarmo_ alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Embelleze's repeat influencer partnerships, with links to the sponsored content.
natucoroficial x Embelleze
![Instagram post by @natucoroficial for Embelleze. Caption reads: [...] 1.0 preto natural Compre em Embelleze.com e....](https://images.od.modash.io/7cfe72a6ff2f1ba219f016a798ee770870c00461)
![Instagram post by @natucoroficial for Embelleze. Caption reads: [...] da fábrica. É por isso que a Embelleze se....](https://images.od.modash.io/aaa2795cc7d27aa38acf7fbe2a19471151a51c07)
novexoficial x Embelleze
![Instagram post by @novexoficial for Embelleze. Caption reads: [...] de #NovexSalvaMuito! 🛟💜 #Embelleze #Novex....](https://images.od.modash.io/dc6fd8ea0e1faa1ef731cdf07bd103e34099ed0a)
![Instagram post by @novexoficial for Embelleze. Caption reads: [...] 👇 #Novex #NovexBlindagem #Embelleze....](https://images.od.modash.io/da503e2101e5bb8d1b25415e9747489dd087acd3)
evelynregly x Embelleze
![Instagram post by @evelynregly for Embelleze. Caption reads: [...] promoção da história da @embelleze:....](https://images.od.modash.io/ace92dae4b8e9276f20209740288e5a26e69378a)
![Instagram post by @evelynregly for Embelleze. Caption reads: [...] é todinho de Maxton da @embelleze. É a....](https://images.od.modash.io/d54a2711ff244924b1e7e47a5022efb34da542ca)
![Instagram post by @evelynregly for Embelleze. Caption reads: [...] Óleos da Amazônia 💚 da @embelleze. O que já....](https://images.od.modash.io/e4369375dc24aa5fc5d130e7a88a78b445c423c0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Embelleze had the most influencer activity. 93.4% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (1.8%)
- United States (1.5%)
- Portugal (0.9%)
Embelleze's influencer activity by market
Here is another example of Embelleze collaborating with an influencer in Brazil.
theodoro x Embelleze
![Instagram post by @theodoro for Embelleze. Caption reads: [...] testamento e bora viver no luxo com....](https://images.od.modash.io/5e1334cb91a1bc250f62a1f4b46411961eea4c26)
Embelleze's influencer activity vs. related brands
Embelleze competes in haircare with strong routine and results positioning; Camille Rose and MONDAY Haircare are close list competitors that target overlapping haircare shoppers through influencer tutorials and transformations.
Total influencer content
Embelleze vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Camille Rose leads with 2.7k sponsored posts, notably outpacing Embelleze (2.1k posts) and MONDAY Haircare (1.7k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs.
By social platform
Embelleze vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Embelleze leads on Instagram, while Camille Rose has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Camille Rose at 1.7k, MONDAY Haircare at 830, Embelleze at 519 posts. Embelleze's activity is particularly concentrated on Instagram. On Instagram, Embelleze has far more posts than Camille Rose or MONDAY Haircare, while on TikTok, Camille Rose has several times more posts than Embelleze or MONDAY Haircare.
By geographical market
Embelleze vs. related brands influencer activity (by country)
Estimated sponsored posts in Embelleze's top markets
Camille Rose leads in United States with 2.2k posts (82.1%), while Embelleze has the highest estimated sponsored-post volume in Brazil (2k posts, 93.4%), Spain (38 posts, 1.8%), while MONDAY Haircare has the highest estimated sponsored-post volume in United Kingdom (204 posts, 12%), Canada (117 posts, 6.9%). Looking at United States specifically, the split is Camille Rose at 2.2k posts (82.1%), MONDAY Haircare at 860 posts (50.5%), Embelleze at 32 posts (1.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Camille Rose's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- Madam Glam's Influencer Marketing Strategy
- Kopari Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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