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Embelleze Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 391 sponsored posts from Embelleze across TikTok, Instagram and YouTube over the last 12 months.

See where Embelleze invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, September was 185.4% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where Embelleze's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of Embelleze's accounts

TikTok223
Instagram164
YouTube4

Content format by platform

Share of all sponsored posts.

Instagram · Reels
39.1%
Instagram · Feed Posts
2.8%
TikTok · Posts
57.0%
YouTube · Shorts
0.5%
YouTube · Long-form
0.5%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How Embelleze's sponsored posts perform

Reach and engagement across all 391 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 101K

    Average views per post

  • 862

    Median views per post

  • 36.4M

    Total views

  • $1M

    Estimated media value

  • 6.9%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

Instagram post by @novexoficial for Embelleze

[...] É resultado de salão aí na sua casa #Embelleze #Novex #FamíliaRecargaNovex [...]

16.6M Post views

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@araujovivianneView on Instagram ↗
Instagram post by @araujovivianne for Embelleze

[...] nova versão de mim!! @oficialmaxton @embelleze #publi

8M Post views

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@amandalenciView on TikTok ↗
TikTok post by @amandalenci for Embelleze

[...] Novex Recarga de Queratina Brasileira #embellezetransformasuavida #promoembelleze [...]

3.6M Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator Embelleze works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

Embelleze's influencers by average views per post

Share of the 233 creators in this dataset

<1K
47.6%
1K-5K
26.2%
5K-10K
7.7%
10K-50K
10.3%
50K-100K
1.7%
100K-500K
3.9%
500K+
2.6%

Top influencers Embelleze works with

Embelleze's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@novexoficial
Instagram316.7M
2
@araujovivianne
Instagram28.3M
3
@amandalenci
TikTok13.6M
4
@vanusaamelo
TikTok12.5M
5
@khauanapacheco
TikTok1992.5K
See all Embelleze influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether Embelleze works with creators once, or builds an ongoing roster.

Repeat creators make up 16.0% of Embelleze's creator network and generate 71.4% of total reach. The charts below show how often those partnerships recur and how much of Embelleze's audience reach they account for.

Repeat creators make up 16.0% of Embelleze's creator network and generate 71.4% of total reach. The charts below show how often those partnerships recur and how much of Embelleze's audience reach they account for.

One-off vs. repeat creators

Share of 250 creators

One-off · 84%
Repeat16%

Months active

Repeat creators only

2 months
72.5%
3 months
15.0%
4+ months
12.5%

Repeat partnerships at a glance

  • 71.4%

    of total reach comes from repeat creators

  • 3.5

    average posts per repeat creator

  • 4 months

    longest running partnership

Creators Embelleze works with repeatedly

@_camilemenezes_View on TikTok ↗
TikTok post by @_camilemenezes_ for Embelleze

[...] enquanto tinge o cabelo de preto 😍🖤✨ @Embelleze #hene #henezada #henezadas #cabelopreto [...]

3.6K Post views

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@natucoroficialView on Instagram ↗
Instagram post by @natucoroficial for Embelleze

[...] também, com minha caixinha Natucor @embelleze 💚 E pra isso, nada melhor que o meu [...]

166.2K Post views

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@reservanathdiasView on Instagram ↗
Instagram post by @reservanathdias for Embelleze

[...] Você encontra esse e todos os produtos Embelleze no site Embelleze.com usa o cupom ( [...]

7.5K Post views

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Embelleze's most loyal creators

@_camilemenezes_
Months active4
Posts12
Total engagement310
@natucoroficial
Months active4
Posts5
Total engagement12.5K
@julianakenzi
Months active4
Posts5
Total engagement113

Geographical breakdown

The markets where Embelleze's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. Brazil and Spain lead at 95.7% and 3.2%.

Sponsored posts by creator location

Top 3 markets

Brazil
95.7%
Spain
3.2%
India
1.1%

Embelleze vs. related brands

How Embelleze's influencer activity compares with other beauty brands.

Sponsored posts, last 12 months

Embelleze vs. related brands

Camille Rose

922 posts

1
MONDAY Haircare

575 posts

2
Embelleze

391 posts

3

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