Embelleze Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by Embelleze over the last 12 months.
This report breaks down where & how Embelleze invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Embelleze, see here: Embelleze influencers.
Influencer activity throughout the year
Embelleze's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Embelleze's influencer activity by month
Number of sponsored posts
Embelleze's sponsored post volume appears to trend upward over the 12-month period, rising from 147 posts in January to 173 in December. The peak month, August, reached 346 posts, 87% higher than the monthly average of 185.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Embelleze's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (77.4%)
- TikTok: 494 posts (22.1%)
- YouTube: 10 posts (0.4%)
Embelleze's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Embelleze.
Here are 3 examples of Embelleze's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
novexoficial x Embelleze
![Instagram post by @novexoficial for Embelleze. Caption reads: [...] É resultado de salão aí na sua casa....](https://images.od.modash.io/ffbc82341f97eb43b7b5c38dcaa4d3750d46a70a)
Influencer bio
Sua terapia capilar começa aqui ✨ Uma marca @embelleze💜
Collaboration metrics
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amandalenci x Embelleze
![TikTok post by @amandalenci for Embelleze. Caption reads: [...] Novex Recarga de Queratina Brasileira....](https://images.od.modash.io/34748147fd9022dedf951b46da5eebc908a419ba)
Influencer bio
canela, rs @amandalenci em todas as redes orcamento@holofotte.com 💌
Collaboration metrics
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Waitingfirst x Embelleze
![YouTube post by @Waitingfirst for Embelleze. Caption reads: [...] Su web oficial 👉 www.embelleze.eu Y con mi....](https://images.od.modash.io/22b1b6a99b3ece2fdabf8549b62f52a5b2b3c445)
Influencer bio
Moda, cosmética y cuidado personal.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 84.3%
- Posts: 15.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Embelleze are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Embelleze's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.6% of partnerships featuring creators averaging 1K-5K views, Embelleze's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (420.7k avg views/post):
oficialmaxton x Embelleze
![Instagram post by @oficialmaxton for Embelleze. Caption reads: [...] no espelho e já sabe: você brilha!....](https://images.od.modash.io/05d952e82ab4525805c32993363d26ada08d6bdc)
Influencer bio
Liberdade para ser mais você. Uma marca @embelleze
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (931 avg views/post):
yas_lopes1 x Embelleze
![Instagram post by @yas_lopes1 for Embelleze. Caption reads: [...] de sucesso”, em parceria com a @embelleze e....](https://images.od.modash.io/5e6419b7295f4ef871896374e298596cf4959fd8)
Influencer bio
• Beleza & Lifestyle | BH 📍 • #EmbaixaDove @dovebrasil | #LOREALISTABR • Embaixadora da @apicecosmeticos
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Embelleze's repeat partnerships
Out of 779 unique influencers in our dataset, 61 of them (8%) posted content for Embelleze in 3 or more separate calendar months. The most consistent partner is @palomadocarmo_, who has collaborated across 10 months with 113 total posts. @palomadocarmo_ alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Embelleze's repeat influencer partnerships, with links to the sponsored content.
novexoficial x Embelleze
![Instagram post by @novexoficial for Embelleze. Caption reads: [...] eu traga resenha 👀 | publi @embelleze....](https://images.od.modash.io/2229476397c89502bec5afcdd719c7e5d2ab1bd1)
![Instagram post by @novexoficial for Embelleze. Caption reads: [...] 👇 #Novex #NovexBlindagem #Embelleze....](https://images.od.modash.io/da503e2101e5bb8d1b25415e9747489dd087acd3)
natucoroficial x Embelleze
![Instagram post by @natucoroficial for Embelleze. Caption reads: [...] com minha caixinha Natucor @embelleze 💚 E....](https://images.od.modash.io/96b015e46424e281bdc611048aa0ca4a8085ba96)
![Instagram post by @natucoroficial for Embelleze. Caption reads: [...] um brilho incrível. #Natucor #Embelleze....](https://images.od.modash.io/43fbb13ec04f174b572e2a0156a3fc28d2d24913)
stefanisturaro x Embelleze
![TikTok post by @stefanisturaro for Embelleze. Caption reads: [...] stefanisturaro em todo site @Embelleze....](https://images.od.modash.io/1289df17f4ab1d0e675ff5021a0a93ee4508d986)
![TikTok post by @stefanisturaro for Embelleze. Caption reads: [...] #NatucorOleosdaAmazonia #Embelleze....](https://images.od.modash.io/306e9349449205d28c7581a44abab1f63e51467d)
![TikTok post by @stefanisturaro for Embelleze. Caption reads: [...] óleos amazônicos 🤎🌿 @Embelleze #foryoupage....](https://images.od.modash.io/f11114920dd771adc44dc1f039a33a7093cce992)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Embelleze had the most influencer activity. 92.6% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (2%)
- United States (1.6%)
- Portugal (0.8%)
Embelleze's influencer activity by market
Here is another example of Embelleze collaborating with an influencer in Brazil.
theodoro x Embelleze
![Instagram post by @theodoro for Embelleze. Caption reads: [...] testamento e bora viver no luxo com....](https://images.od.modash.io/5e1334cb91a1bc250f62a1f4b46411961eea4c26)
Embelleze's influencer activity vs. related brands
Embelleze competes in haircare with strong routine and results messaging, similar to MONDAY Haircare and Moroccanoil. Their influencer strategies often focus on transformations, hair health education, and product-led regimens.
Total influencer content
Embelleze vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Moroccanoil leads with 8.6k sponsored posts, significantly outpacing Embelleze (2.2k posts) and MONDAY Haircare (1.7k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs.
By social platform
Embelleze vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Moroccanoil leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Moroccanoil at 4.8k, MONDAY Haircare at 795, Embelleze at 494 posts. Embelleze's activity is particularly concentrated on Instagram. Moroccanoil has several times more posts than Embelleze and MONDAY Haircare on TikTok and Instagram.
By geographical market
Embelleze vs. related brands influencer activity (by country)
Estimated sponsored posts in Embelleze's top markets
Moroccanoil has the highest estimated sponsored-post volume in United States (3.3k posts, 38.3%), United Kingdom (743 posts, 8.6%), India (579 posts, 6.7%), while Embelleze has the highest estimated sponsored-post volume in Brazil (2.1k posts, 92.6%), Spain (45 posts, 2%), while MONDAY Haircare leads in Canada with 106 posts (6.4%). Looking at United States specifically, the split is Moroccanoil at 3.3k posts (38.3%), MONDAY Haircare at 774 posts (46.8%), Embelleze at 36 posts (1.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MONDAY Haircare's Influencer Marketing Strategy
- Moroccanoil's Influencer Marketing Strategy
- Fanttik's Influencer Marketing Strategy
- Madam Glam's Influencer Marketing Strategy
- MOOSLOVER's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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