Tiger Mist Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 238 pieces of influencer content sponsored by Tiger Mist over the last 12 months.
This report breaks down where & how Tiger Mist invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tiger Mist, see here: Tiger Mist influencers.
Influencer activity throughout the year
Tiger Mist's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Tiger Mist's influencer activity by month
Number of sponsored posts
Tiger Mist's sponsored post volume appears to trend upward over the 12-month period, rising from 62 posts in January to 67 in December. The peak month, December, reached 67 posts, 235% higher than the monthly average of 20.
Tiger Mist's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 10.5M, while March recorded the least at 11.2k. Across all tracked posts in the 12-month window, average views per post were 115.6k. Interestingly, the highest-view month (May) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @jujussssbreakfastclub, generated 9.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tiger Mist's sponsored influencer collaborations break down by social platform:
- TikTok: 172 posts (72.3%)
- Instagram: 66 posts (27.7%)
Tiger Mist's influencer activity by platform
Share of sponsored content by social network
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Tiger Mist are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Tiger Mist's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.9% of partnerships featuring creators averaging 1K-5K views, Tiger Mist's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (552.4k avg views/post):
hannahmina_twinsis x Tiger Mist
![TikTok post by @hannahmina_twinsis for Tiger Mist. Caption reads: [...] #outfitinspo #outfitideas #dateoutfit @Tiger....](https://images.od.modash.io/afa96f8c3c3c2a3f295d8e7724becd96d8711788)
Influencer bio
ig: hannahmina_twins 📩: hannahmina-twins@av.avex.co.jp
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
isabeella.b x Tiger Mist
![TikTok post by @isabeella.b for Tiger Mist. Caption reads: [...] & enjoy 30% OFF your favorites from @Tiger....](https://images.od.modash.io/5f0ae85c3d23b4070327ad07097f22330323b201)
Influencer bio
I like giraffes :) •isa🦒 🇨🇴 💌: Isabellabejaranom29@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Tiger Mist's repeat partnerships
Out of 180 unique influencers in our dataset, 5 of them (3%) posted content for Tiger Mist in 3 or more separate calendar months. The most consistent partner is @helloitscharlit, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of Tiger Mist's repeat influencer partnerships, with links to the sponsored content.
helloitscharlit x Tiger Mist
![TikTok post by @helloitscharlit for Tiger Mist. Caption reads: @Tiger Mist i love you forever and [...].](https://images.od.modash.io/a1680a3d5b1e3a788a675a392fa625e3e7de2dba)
![TikTok post by @helloitscharlit for Tiger Mist. Caption reads: @Tiger Mist i need this dress in every [...].](https://images.od.modash.io/7ce9c2675ac81e4532cf84460ed7a8af8ebf7d4b)
jujussssbreakfastclub x Tiger Mist
taylorstruppp x Tiger Mist
![TikTok post by @taylorstruppp for Tiger Mist. Caption reads: @Tiger Mist did it again💜 #tigermist [...].](https://images.od.modash.io/864e125135953a20dd2b8b00e1447d4a4858c818)
![TikTok post by @taylorstruppp for Tiger Mist. Caption reads: @Tiger Mist 💋 #ad #tigermist #minidress [...].](https://images.od.modash.io/1acb27b8fa74d80452598745125cd3c314065839)
![TikTok post by @taylorstruppp for Tiger Mist. Caption reads: @Tiger Mist 🖤#ad #tigermist #ootd [...].](https://images.od.modash.io/9471479c813f421d32c494934c034fc6dabc4615)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Tiger Mist had the most influencer activity. 52.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (12.7%)
- United Kingdom (6.6%)
- India (3.2%)
Tiger Mist's influencer activity by market
Here is another example of Tiger Mist collaborating with an influencer in United States.
cocosamone x Tiger Mist
![TikTok post by @cocosamone for Tiger Mist. Caption reads: [...] cool #fypシ #boxbraids #leoseason♌️....](https://images.od.modash.io/b2c204f2982e3b4d3f4233d6a9a5d86ffd7c3e1d)
Tiger Mist's influencer activity vs. related brands
Tiger Mist is a social-first women’s fashion label, closely competing with Peppermayo and BABYBOO FASHION for the same party/going-out and influencer-styled outfit audience.
Total influencer content
Tiger Mist vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 10.8k sponsored posts, significantly outpacing BABYBOO FASHION (590 posts) and Tiger Mist (238 posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than Tiger Mist and BABYBOO FASHION.
By social platform
Tiger Mist vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 7.6k, BABYBOO FASHION at 446, Tiger Mist at 66 posts. Tiger Mist's activity is particularly concentrated on TikTok. On Instagram and TikTok, PEPPERMAYO has far more posts than Tiger Mist and BABYBOO FASHION.
By geographical market
Tiger Mist vs. related brands influencer activity (by country)
Estimated sponsored posts in Tiger Mist's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (4.5k posts, 42.1%), United Kingdom (1.6k posts, 14.5%), Australia (798 posts, 7.4%). Looking at United States specifically, the split is PEPPERMAYO at 4.5k posts (42.1%), BABYBOO FASHION at 294 posts (49.9%), Tiger Mist at 124 posts (52.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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