We analyzed 3.0k pieces of influencer content sponsored by Tiger Mist over the last 12 months.
This report breaks down where & how Tiger Mist invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tiger Mist, see here: Tiger Mist influencers.
Tiger Mist's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Tiger Mist's influencer activity appears to have tapered over the year, from 368 posts in January down to 339 in December. January was the busiest month at 368 posts, 47% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tiger Mist's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Tiger Mist.
Here are 2 examples of Tiger Mist's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
currently: USA & EUROPE LA suzy@industrymgmt.com AUS stephanie@thetalentburo.com.au UK Ashlea@trendcogroup.com BALI models@balistarz.com
Collaboration metrics
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Influencer bio
Hey gorgeous ───୨ৎ─── #ilovemyman Juliananavarre@gmail.com Shop the look Below!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Tiger Mist are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 39.3% of partnerships featuring creators averaging 1K-5K views, Tiger Mist's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (433.7k avg views/post):
Influencer bio
FL🌴🌅 mckinleydimitras08@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
fashion | food | fitness| lifestyle 💌: collabs.sienna@gmail.com ⭐️snap:siennasummers5 JESUS LOVES YOU❣️ ⬇️book a 1:1 call w me⬇️
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 72 of them (5%) posted content for Tiger Mist in 3 or more separate calendar months. The most consistent partner is @jujussssbreakfastclub, who has collaborated across 9 months with 25 total posts.
Here are 3 examples of Tiger Mist's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Tiger Mist had the most influencer activity. 48.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Tiger Mist collaborating with an influencer in United States.
Tiger Mist, Meshki, and OH POLLY all play in the going-out/occasionwear lane with a strong social aesthetic. They compete for similar customers seeking statement looks and are frequent benchmarks for creator-led outfit styling content.
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.8k sponsored posts, notably outpacing OH POLLY (10.2k posts) and Tiger Mist (3k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. Meshki and OH POLLY have more than three times the total posts of Tiger Mist.
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and OH POLLY leads on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 7.8k, OH POLLY at 6k, Tiger Mist at 1.5k posts. On Instagram and TikTok, Meshki and OH POLLY each have multiple times the posts of Tiger Mist.
Estimated sponsored posts in Tiger Mist's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.2k posts, 44.1%), Australia (1k posts, 8.5%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.1k posts, 20.7%), Brazil (406 posts, 4%). Looking at United States specifically, the split is Meshki at 5.2k posts (44.1%), OH POLLY at 4.2k posts (41.3%), Tiger Mist at 1.5k posts (48.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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