We analyzed 2.0k pieces of influencer content sponsored by Tiger Mist over the last 12 months.
This report breaks down where & how Tiger Mist invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tiger Mist, see here: Tiger Mist influencers.
Tiger Mist's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Tiger Mist's sponsored post volume peaks in January with 344 posts, 114% higher than the monthly average of 161. June recorded the lowest activity at 78 posts, 52% below average. This could reflect a holiday-focused influencer strategy.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tiger Mist's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Tiger Mist.
Here are 2 examples of Tiger Mist's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
📍AUS LA suzy@theindustryla.com AUS stephanie@thetalentburo.com.au UK Ashlea@trendcogroup.com BALI models@balistarz.com
Collaboration metrics
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Influencer bio
Hey gorgeous ───୨ৎ─── Juliananavarre@gmail.com Shop the look Below!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Tiger Mist are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.7% of partnerships featuring creators averaging 1K-5K views, Tiger Mist's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
Influencer bio
ig: hannahmina_twins 📩: hannahmina-twins@av.avex.co.jp
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
fashion | food | lifestyle 💌📦: collabs.sienna@gmail.com ⭐️snap:siennasummers5
Collaboration metrics
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Out of 1.1k unique influencers in our dataset, 41 of them (4%) posted content for Tiger Mist in 3 or more separate calendar months. The most consistent partner is @kailey_kemp, who has collaborated across 10 months with 11 total posts.
Here are 3 examples of Tiger Mist's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Tiger Mist had the most influencer activity. 49.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Tiger Mist collaborating with an influencer in United States.
Tiger Mist’s trend-forward womenswear competes with Runaway The Label and Hello Molly for the same social-first shoppers, especially around going-out looks and seasonal drop culture.
Total sponsored posts tracked (last 12 months)
Runaway The Label leads with 2.1k sponsored posts, marginally ahead of Tiger Mist (2k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Tiger Mist leads on TikTok and YouTube, while Runaway The Label leads on Instagram. The gap is most notable on Instagram, with Runaway The Label at 1.8k, Tiger Mist at 875, Hello Molly at 813 posts. Runaway The Label's activity is particularly concentrated on Instagram. On Instagram, Runaway The Label has more than double the posts of Tiger Mist and Hello Molly.
Estimated sponsored posts in Tiger Mist's top markets
Hello Molly leads in United States with 1k posts (62.2%), while Runaway The Label has the highest estimated sponsored-post volume in Australia (518 posts, 24.1%), United Kingdom (238 posts, 11.1%). Looking at United States specifically, the split is Hello Molly at 1k posts (62.2%), Tiger Mist at 978 posts (49.7%), Runaway The Label at 694 posts (32.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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