Tiger Mist Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by Tiger Mist over the last 12 months.
This report breaks down where & how Tiger Mist invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tiger Mist, see here: Tiger Mist influencers.
Influencer activity throughout the year
Tiger Mist's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Tiger Mist's influencer activity by month
Number of sponsored posts
Tiger Mist's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 370 posts (89% above the 196 monthly average), while June was the quietest at 75 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tiger Mist's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (53.3%)
- Instagram: 1.1k posts (46.6%)
- YouTube: 1 posts (0%)
Tiger Mist's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Tiger Mist.
Here are 2 examples of Tiger Mist's recent sponsored collaborations (one each for Instagram, TikTok).
ellacervetto x Tiger Mist
Influencer bio
📍LA LA suzy@theindustryla.com AUS stephanie@thetalentburo.com.au UK Ashlea@trendcogroup.com BALI models@balistarz.com
Collaboration metrics
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jujussssbreakfastclub x Tiger Mist
Influencer bio
Hey gorgeous ───୨ৎ─── #ilovemyman Juliananavarre@gmail.com Shop the look Below!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.7%
- Carousels: 3.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Tiger Mist are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Tiger Mist's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.8% of partnerships featuring creators averaging 1K-5K views, Tiger Mist's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
hannahmina_twinsis x Tiger Mist
![TikTok post by @hannahmina_twinsis for Tiger Mist. Caption reads: [...] #outfitinspo #outfitideas #dateoutfit @Tiger....](https://images.od.modash.io/afa96f8c3c3c2a3f295d8e7724becd96d8711788)
Influencer bio
ig: hannahmina_twins 📩: hannahmina-twins@av.avex.co.jp
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
siennasummerss x Tiger Mist
Influencer bio
fashion | food | lifestyle 💌: collabs.sienna@gmail.com ⭐️snap:siennasummers5 you are loved❣️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Tiger Mist's repeat partnerships
Out of 1.2k unique influencers in our dataset, 53 of them (4%) posted content for Tiger Mist in 3 or more separate calendar months. The most consistent partner is @kailey_kemp, who has collaborated across 8 months with 9 total posts.
Here are 3 examples of Tiger Mist's repeat influencer partnerships, with links to the sponsored content.
jujussssbreakfastclub x Tiger Mist
taylorstruppp x Tiger Mist
![TikTok post by @taylorstruppp for Tiger Mist. Caption reads: @Tiger Mist use code TAYLOR15⭐️ [...].](https://images.od.modash.io/809080cec0716ee3abf28a8b4e64b327eb7ea791)
mekkija x Tiger Mist
![TikTok post by @mekkija for Tiger Mist. Caption reads: [...] thing in the morning>> @Tiger Mist.](https://images.od.modash.io/9e4809ebd28f5965dd4a2ae3e8cdf853ec11112d)
![TikTok post by @mekkija for Tiger Mist. Caption reads: [...] the season for polka dots @Tiger Mist my....](https://images.od.modash.io/6e609a5b6dbc66d8c065dd1ae31f5982069e19db)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Tiger Mist had the most influencer activity. 50.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (14.6%)
- United Kingdom (6.8%)
- Brazil (3.6%)
Tiger Mist's influencer activity by market
Here is another example of Tiger Mist collaborating with an influencer in United States.
cocosamone x Tiger Mist
![TikTok post by @cocosamone for Tiger Mist. Caption reads: [...] cool #fypシ #boxbraids #leoseason♌️....](https://images.od.modash.io/b2c204f2982e3b4d3f4233d6a9a5d86ffd7c3e1d)
Tiger Mist's influencer activity vs. related brands
Tiger Mist competes with Runaway The Label and Oh Polly for the same going-out, body-conscious fashion audience. Their influencer playbooks similarly lean on outfit try-ons, occasion dressing, and high-frequency new arrivals.
Total influencer content
Tiger Mist vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 9.6k sponsored posts, significantly outpacing Tiger Mist (2.4k posts) and Runaway The Label (1.6k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. OH POLLY has multiple times more total posts than Tiger Mist and Runaway The Label.
By social platform
Tiger Mist vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OH POLLY leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OH POLLY at 6.3k, Runaway The Label at 1.2k, Tiger Mist at 1.1k posts. Runaway The Label's activity is particularly concentrated on Instagram. On Instagram and TikTok, OH POLLY has multiple times more posts than Tiger Mist and Runaway The Label.
By geographical market
Tiger Mist vs. related brands influencer activity (by country)
Estimated sponsored posts in Tiger Mist's top markets
OH POLLY has the highest estimated sponsored-post volume in United States (3.5k posts, 36.9%), United Kingdom (2.2k posts, 22.5%), India (403 posts, 4.2%), while Runaway The Label leads in Australia with 355 posts (22.7%). Looking at United States specifically, the split is OH POLLY at 3.5k posts (36.9%), Tiger Mist at 1.2k posts (50.1%), Runaway The Label at 522 posts (33.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Runaway The Label's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- Feelingirl's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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