Beachwaver Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by Beachwaver over the last 12 months.
This report breaks down where & how Beachwaver invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beachwaver, see here: Beachwaver influencers.
Influencer activity throughout the year
Beachwaver's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beachwaver's influencer activity by month
Number of sponsored posts
Beachwaver's influencer activity appears to have tapered over the year, from 139 posts in January down to 139 in December. February was the busiest month at 643 posts, 167% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beachwaver's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (86.4%)
- Instagram: 387 posts (13.2%)
- YouTube: 11 posts (0.4%)
Beachwaver's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Beachwaver.
Here are 3 examples of Beachwaver's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
bayoud_twins x Beachwaver
![Instagram post by @bayoud_twins for Beachwaver. Caption reads: [...] on top of the 30% Labor Day sale....](https://images.od.modash.io/2abd9d7936747eec9cbbd4f430d70b65e7eb15eb)
Influencer bio
Luxury. Fashion. Culture. 📍Chicago Based |Twin creators Interior Architects Chicago fashion award winners 🏆 business inquiries: bay.twins96@gmail.com
Collaboration metrics
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shop.with.selena x Beachwaver
![TikTok post by @shop.with.selena for Beachwaver. Caption reads: [...] able to curl my hair with this!....](https://images.od.modash.io/7e3fdf9afa29984641f86655e122fbcc1aeb5ab0)
Influencer bio
🛍️ Shopaholic 💍 Millennial Wife 🏈⚾️ Sports Mom 💌 partnerwithselena@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AnnaHeid x Beachwaver
![YouTube post by @AnnaHeid for Beachwaver. Caption reads: [...] DRESS: ST PATS OUTFIT: CURLER:....](https://images.od.modash.io/c50b96800aa3d771268e45abe55b972b4aff5180)
Influencer bio
Welcome to my channel! I share my life through vlogs, wellness tips, fashion finds, and everyday inspiration. From healthy recipes to fitness, travel, and home, I love creating content that’s fun, relatable, and aesthetic. Subscribe for weekly videos and come hang out with me ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.1%
- Carousels: 5.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Beachwaver are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beachwaver's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.3% of partnerships featuring creators averaging <1K views, Beachwaver's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (63.4k avg views/post):
chloe.danicki x Beachwaver
![TikTok post by @chloe.danicki for Beachwaver. Caption reads: [...] #viral #hairtool @TheBeachwaver.](https://images.od.modash.io/e84e7fd3bfa795a30e6a3607a2fd560fbdb622d3)
Influencer bio
Life goals: be cool & chic Chloe.danicki22@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
daniellamagee x Beachwaver
![TikTok post by @daniellamagee for Beachwaver. Caption reads: [...] way to curl & style your hair!🎀....](https://images.od.modash.io/2db1e6fb1b96fc9514324aa56ddd527036f741cf)
Influencer bio
Your beauty bestie💋 girl mom💖 💌: daniellamageecollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beachwaver's repeat partnerships
Out of 1.2k unique influencers in our dataset, 82 of them (7%) posted content for Beachwaver in 3 or more separate calendar months. The most consistent partner is @sarahpotempa, who has collaborated across 11 months with 53 total posts. @tayler_jade_ alone accounts for 16% of all tracked sponsored content.
Here are 3 examples of Beachwaver's repeat influencer partnerships, with links to the sponsored content.
sarahpotempa x Beachwaver
![Instagram post by @sarahpotempa for Beachwaver. Caption reads: [...] created this look with @thebeachwaver b1,....](https://images.od.modash.io/422d65a9bbaa6e0155279e8388917c9b1b271de1)
![Instagram post by @sarahpotempa for Beachwaver. Caption reads: [...] age-defying skincare ✨ 🩷Beachwaver Pink....](https://images.od.modash.io/a042142d07c85151efcdbfc8ac29864cbddcf81d)
devinris x Beachwaver
![TikTok post by @devinris for Beachwaver. Caption reads: [...] #curlingiron @TheBeachwaver.](https://images.od.modash.io/3714badb3422c2a8b004be5619a332942f41c959)
![TikTok post by @devinris for Beachwaver. Caption reads: [...] work, day 2 hair!👩🏼💻@TheBeachwaver....](https://images.od.modash.io/68a3d45b96da60b1b5950b23d8473602172864ae)
momtomomrecommends x Beachwaver
![TikTok post by @momtomomrecommends for Beachwaver. Caption reads: [...] ultimate pick me up💖💖 @TheBeachwaver....](https://images.od.modash.io/8868d279163dd2bfd30d8550f122a803363fa585)
![TikTok post by @momtomomrecommends for Beachwaver. Caption reads: [...] and more in my showcase✨ @TheBeachwaver....](https://images.od.modash.io/e6133f0bf8dc44c3664fb773c324bcf93ea966b8)
![TikTok post by @momtomomrecommends for Beachwaver. Caption reads: [...] ✨showcase✨ ONLY TODAY!! @TheBeachwaver....](https://images.od.modash.io/e9907065c6af06a7e557766c1e18458c81f329e1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beachwaver had the most influencer activity. 73.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.1%)
- Brazil (3.5%)
- India (3.4%)
Beachwaver's influencer activity by market
Here is another example of Beachwaver collaborating with an influencer in United States.
kenn_hann x Beachwaver
![TikTok post by @kenn_hann for Beachwaver. Caption reads: [...] but it works for me😂🤷🏼♀️ @TheBeachwaver....](https://images.od.modash.io/5a1e00232ac20446e1f217bb493f149dcd929e03)
Beachwaver's influencer activity vs. related brands
Beachwaver competes in hair styling tools where tutorial content and results are central to influencer performance. TYMO Beauty and T3 Micro target similar styling-focused consumers and are frequent comparators in curling and blowout content.
Total influencer content
Beachwaver vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 27.4k sponsored posts, significantly outpacing T3 Micro (3.2k posts) and Beachwaver (2.9k posts). Across all three brands, the average volume is 11.2k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total posts than Beachwaver and T3 Micro.
By social platform
Beachwaver vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram and TikTok and T3 Micro leads on YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.1k, Beachwaver at 2.5k, T3 Micro at 1.5k posts. Beachwaver's activity is particularly concentrated on TikTok. TYMO Beauty has far more posts on TikTok and Instagram than Beachwaver and T3 Micro.
By geographical market
Beachwaver vs. related brands influencer activity (by country)
Estimated sponsored posts in Beachwaver's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (16k posts, 56.9%), India (1.7k posts, 6.3%), United Kingdom (1.6k posts, 5.7%), while T3 Micro leads in Brazil with 130 posts (4%). Looking at United States specifically, the split is TYMO Beauty at 16k posts (56.9%), T3 Micro at 2.4k posts (73%), Beachwaver at 2.1k posts (73.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- TYMO Beauty's Influencer Marketing Strategy
- T3 Micro's Influencer Marketing Strategy
- Pixi Beauty's Influencer Marketing Strategy
- Show Me Your Mumu's Influencer Marketing Strategy
- Divoom's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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