Beachwaver Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.4k pieces of influencer content sponsored by Beachwaver over the last 12 months.

This report breaks down where & how Beachwaver invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Beachwaver, see here: Beachwaver influencers.

Influencer activity throughout the year

Beachwaver's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Beachwaver's influencer activity appears to have tapered over the year, from 138 posts in January down to 130 in December. February was the busiest month at 678 posts, 232% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beachwaver's sponsored influencer collaborations break down by social platform:

• TikTok: 2.1k posts (86.9%)
• Instagram: 315 posts (12.9%)
• YouTube: 6 posts (0.2%)

TikTok influencer marketing is a clear focus for Beachwaver.

Here are 2 examples of Beachwaver's recent sponsored collaborations (one each for Instagram, TikTok).

victoriaalyssee x Beachwaver

victoriaalyssee

@victoriaalyssee

16 Jun, 25

92.2k

964

[...] my favorite heat styling tool the @thebeachwaver 1.25 barrel curling iron!!! [...]

Influencer bio

miami victoriaherranteam@pontefirm.com

Collaboration metrics

Post views92.2k

Post EMV $2.9k

More influencer data

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kenn_hann x Beachwaver

kenn_hann

@kenn_hann

19 Oct, 25

1.1M

70.2k

[...] but it works for me😂🤷🏼‍♀️ @TheBeachwaver #hair #grwm #curl #beachwaver

Influencer bio

Dallas Cowboys Cheerleader University of Iowa & Iowa Dance Team Alum Regalia & Champ Ring Sales 💌 kennedyhannan@thedigitaldept.com IA | TX

Collaboration metrics

Post views1.1M

Post EMV $25.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 61.5% of partnerships featuring creators averaging <1K views, Beachwaver's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (56.7k avg views/post):

kaylamyers_ x Beachwaver

kaylamyers_

@kaylamyers_

08 May, 25

61.8k

10.5k

[...] life just landed in SA! 🤭 The new @Beachwaver SA Pink Sunset curling iron + their [...]

Influencer bio

just makeup 💌: kaylamyers129@gmail.com

Collaboration metrics

Post views61.8k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

daniellamagee x Beachwaver

daniellamagee

@daniellamagee

19 Jan, 26

9.9k

52

[...] way to curl & style your hair!🎀 @TheBeachwaver #beachwavercurls #beachwaver [...]

Influencer bio

Your beauty bestie💋 girl mom💖 💌: daniellamageecollab@gmail.com

Collaboration metrics

Post views9.9k

Post EMV $201

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Beachwaver's repeat partnerships

devinris x Beachwaver

devinris

@devinris

24 Dec, 25

21.7k

111

How’d I do? @TheBeachwaver #housemaid #oldmoneystyle [...]

devinris

@devinris

01 Jan, 26

4.6k

57

[...] #curlingiron @TheBeachwaver

devinris

@devinris

30 Mar, 26

2.5k

24

[...] curls everytime! @TheBeachwaver #howtocurlyourhair [...]

sarahpotempa x Beachwaver

sarahpotempa

@sarahpotempa

20 May, 25

7.6k

279

It’s officially Beachwaver’s Super Brand Day on TikTok [...]

sarahpotempa

@sarahpotempa

31 Jul, 25

7k

79

[...] created this look with @thebeachwaver b1, braid balm, + charms! [...]

sarahpotempa

@sarahpotempa

23 Nov, 25

6.8k

114

[...] age-defying skincare ✨ 🩷Beachwaver Pink Sunset B1 💜FREE [...]

notyourperfectmom x Beachwaver

notyourperfectmom

@notyourperfectmom

09 Jul, 25

1k

31

[...] not a hairstylist — but @TheBeachwaver makes it look like I have [...]

notyourperfectmom

@notyourperfectmom

01 May, 26

755

16

[...] 10 minutes. That’s it. @TheBeachwaver #momlifebelike #momlife [...]

notyourperfectmom

@notyourperfectmom

01 Jul, 25

762

8

[...] my hair better than I do—Beachwaver for the win 🙌💁‍♀️ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.1%)
• Brazil (4.1%)
• Mexico (2.9%)

Here is another example of Beachwaver collaborating with an influencer in United States.

bloveslife x Beachwaver

bloveslife

@bloveslife

18 May, 25

209.8k

5.6k

[...] and still loving my beach waver@TheBeachwaver #beachwaver #bloveslifereviews #viral [...]

Beachwaver's influencer activity vs. related brands

Beachwaver competes with T3 Micro and TYMO Beauty in at-home hair styling tools, where creator demos, heat/styling comparisons, and before/after content are central to purchase decisions.

Total influencer content

TYMO Beauty leads with 28k sponsored posts, significantly outpacing T3 Micro (3.2k posts) and Beachwaver (2.4k posts). Across all three brands, the average volume is 11.2k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total posts than Beachwaver and T3 Micro.

By social platform

Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.3k, Beachwaver at 2.1k, T3 Micro at 1.6k posts. Beachwaver's activity is particularly concentrated on TikTok. On TikTok, TYMO Beauty has far more posts than Beachwaver and T3 Micro.

By geographical market

TYMO Beauty has the highest estimated sponsored-post volume in United States (16k posts, 56.2%), United Kingdom (1.4k posts, 5.1%), Canada (1.2k posts, 4.4%), suggesting a North America focus, while Beachwaver leads in Brazil with 100 posts (4.1%). Looking at United States specifically, the split is TYMO Beauty at 16k posts (56.2%), T3 Micro at 2.3k posts (72.6%), Beachwaver at 1.8k posts (74%).