Beachwaver Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 785 pieces of influencer content sponsored by Beachwaver over the last 12 months.
This report breaks down where & how Beachwaver invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beachwaver, see here: Beachwaver influencers.
Influencer activity throughout the year
Beachwaver's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Beachwaver's influencer activity by month
Number of sponsored posts
Beachwaver's influencer activity appears to have tapered over the year, from 59 posts in January down to 59 in December. May was the busiest month at 148 posts, 135% above the monthly average.
Beachwaver's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 317k, while July recorded the least at 72.8k. Across all tracked posts in the 12-month window, average views per post were 3k. Interestingly, the highest-view month (April) does not align with peak post volume (May), which could indicate performance differences across months. The top-performing tracked post, by @kenn_hann, generated 207.2k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beachwaver's sponsored influencer collaborations break down by social platform:
- TikTok: 740 posts (94.3%)
- Instagram: 40 posts (5.1%)
- YouTube: 5 posts (0.6%)
Beachwaver's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Beachwaver.
Here are 3 examples of Beachwaver's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
bayoud_twins x Beachwaver
![Instagram post by @bayoud_twins for Beachwaver. Caption reads: [...] on top of the 30% Labor Day sale....](https://images.od.modash.io/2abd9d7936747eec9cbbd4f430d70b65e7eb15eb)
Influencer bio
Luxury. Fashion. Culture. 📍Chicago Based |Twin creators Interior Architects Chicago fashion award winners 🏆 business inquiries: bay.twins96@gmail.com
Collaboration metrics
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kenn_hann x Beachwaver
![TikTok post by @kenn_hann for Beachwaver. Caption reads: [...] but it works for me😂🤷🏼♀️ @TheBeachwaver....](https://images.od.modash.io/5a1e00232ac20446e1f217bb493f149dcd929e03)
Influencer bio
Dallas Cowboys Cheerleader Iowa Dance Team Alum IA | TX
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AnnaHeid x Beachwaver
![YouTube post by @AnnaHeid for Beachwaver. Caption reads: [...] @TheBeachwaver
Hi guys! In this vloggy,....](https://images.od.modash.io/c50b96800aa3d771268e45abe55b972b4aff5180)
Influencer bio
Welcome to my channel! I share my life through vlogs, wellness tips, fashion finds, and everyday inspiration. From healthy recipes to fitness, travel, and home, I love creating content that’s fun, relatable, and aesthetic. Subscribe for weekly videos and come hang out with me ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Beachwaver are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beachwaver's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.6% of partnerships featuring creators averaging <1K views, Beachwaver's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (50.6k avg views/post):
jaydemorrissette x Beachwaver
![TikTok post by @jaydemorrissette for Beachwaver. Caption reads: @TheBeachwaver @Beachwaver Campus Wave #grwm [...].](https://images.od.modash.io/f7421935891aba0678146b15e20cb5e0dbf57f74)
Influencer bio
📍Minneapolis, MN 🌲🏙️🤍✨🌊✝️🇺🇸 Disney College Program alum 🏰🪄 Univ. of 〽️inn. alum
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (3.9k avg views/post):
fathiam6 x Beachwaver
Influencer bio
Your millennial beauty guru 💄 📍Dallas, TX Insta: Fahtee_m fmazouni26@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beachwaver's repeat partnerships
Out of 412 unique influencers in our dataset, 32 of them (8%) posted content for Beachwaver in 3 or more separate calendar months. The most consistent partner is @devinris, who has collaborated across 10 months with 31 total posts.
Here are 3 examples of Beachwaver's repeat influencer partnerships, with links to the sponsored content.
devinris x Beachwaver
![TikTok post by @devinris for Beachwaver. Caption reads: [...] #curlingiron @TheBeachwaver .](https://images.od.modash.io/3714badb3422c2a8b004be5619a332942f41c959)
![TikTok post by @devinris for Beachwaver. Caption reads: [...] 15% off+ free shipping! @TheBeachwaver....](https://images.od.modash.io/914b8fa9655b27e3f843094a40ded896452ac3cd)
notyourperfectmom x Beachwaver
![TikTok post by @notyourperfectmom for Beachwaver. Caption reads: @TheBeachwaver #onthisday #thebeachwaver [...].](https://images.od.modash.io/e701052658f12962f1062f6458317063f6feb124)
![TikTok post by @notyourperfectmom for Beachwaver. Caption reads: [...] 🤣🙌 #ADHDmom #TypeBmom #Beachwaver....](https://images.od.modash.io/7f805342103f7d53bdd9cb430fff940fae6aa3f3)
lindsaynicoleeee x Beachwaver
![TikTok post by @lindsaynicoleeee for Beachwaver. Caption reads: [...] for us mamas thanks to @TheBeachwaver 💗20%....](https://images.od.modash.io/460d767331fac028cae3bdb6d733afb2749bf873)
![TikTok post by @lindsaynicoleeee for Beachwaver. Caption reads: [...] endless curls!🤩 with @TheBeachwaver....](https://images.od.modash.io/35763ddea2bc22de6d0f5eb0756066f2f27a8e69)
![TikTok post by @lindsaynicoleeee for Beachwaver. Caption reads: [...] every single time!! 🤩🌅@TheBeachwaver ....](https://images.od.modash.io/15516028d561b6b6821ee9115e1b0bd2ed575687)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beachwaver had the most influencer activity. 74.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.6%)
- Brazil (3.9%)
- Canada (3%)
Beachwaver's influencer activity by market
Here is another example of Beachwaver collaborating with an influencer in United States.
victoriaalyssee x Beachwaver
![Instagram post by @victoriaalyssee for Beachwaver. Caption reads: [...] my favorite heat styling tool the....](https://images.od.modash.io/9d983e9cdc065678159c18f4465bfaf761407507)
Beachwaver's influencer activity vs. related brands
Beachwaver’s styling tools compete with T3 Micro and TYMO Beauty, brands that similarly win through tutorial content, transformations, and creator-led product education.
Total influencer content
Beachwaver vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 13.9k sponsored posts, significantly outpacing Beachwaver (785 posts) and T3 Micro (321 posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total posts than Beachwaver and T3 Micro.
By social platform
Beachwaver vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 11k, Beachwaver at 740, T3 Micro at 173 posts. Beachwaver's activity is particularly concentrated on TikTok. On Instagram and TikTok, TYMO Beauty has far more posts than Beachwaver and T3 Micro.
By geographical market
Beachwaver vs. related brands influencer activity (by country)
Estimated sponsored posts in Beachwaver's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (7.7k posts, 55.5%), United Kingdom (765 posts, 5.5%), Brazil (612 posts, 4.4%), while T3 Micro leads in Canada with 13 posts (3.9%). Looking at United States specifically, the split is TYMO Beauty at 7.7k posts (55.5%), Beachwaver at 582 posts (74.2%), T3 Micro at 230 posts (71.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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