Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Beachwaver Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,452 sponsored posts from Beachwaver across TikTok, Instagram and YouTube over the last 12 months.
See where Beachwaver invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, February was 438.8% more active in terms of posting frequency.
Social platforms breakdown
Where Beachwaver's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Beachwaver's accounts
TikTok1.4k
Instagram19
YouTube1
Content format by platform
Share of all sponsored posts.
Instagram · Reels
1.2%
Instagram · Feed Posts
0.1%
TikTok · Posts
98.6%
YouTube · Long-form
0.1%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
1.2%
Instagram · Feed Posts
0.1%
TikTok · Posts
98.6%
YouTube · Long-form
0.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Beachwaver's sponsored posts perform
Reach and engagement across all 1,452 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
2.9K
Average views per post
177
Median views per post
4.2M
Total views
$93.6K
Estimated media value
6%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@kenn_hannView on TikTok ↗
[...] but it works for me😂🤷🏼♀️ @TheBeachwaver #hair #grwm #curl #beachwaver
1.1M Post views
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@meithamView on TikTok ↗
[...] beach waver #hairtok #hairtutorial #beachwaver #curlingiron #curlinghairtutorial [...]
255.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ranvierenroseView on TikTok ↗
💖 This is your sign to grab the @TheBeachwaver B1.25 Tag a friend who would love [...]
216.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Beachwaver works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Beachwaver's influencers by average views per post
Share of the 428 creators in this dataset
<1K
69.6%
1K-5K
19.9%
5K-10K
3.0%
10K-50K
5.8%
50K-100K
0.9%
100K-500K
0.5%
500K+
0.2%
Top influencers Beachwaver works with
Beachwaver's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@kenn_hannTikTok11.1M
2
@meithamTikTok1255.7K
3
@devinrisTikTok21242.8K
4
@ranvierenroseTikTok14226.3K
5
@taybeckerbeautyTikTok4220.9K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Beachwaver works with creators once, or builds an ongoing roster.
Repeat creators make up 20.9% of Beachwaver's creator network and generate 40.7% of total reach. The charts below show how often those partnerships recur and how much of Beachwaver's audience reach they account for.
Repeat creators make up 20.9% of Beachwaver's creator network and generate 40.7% of total reach. The charts below show how often those partnerships recur and how much of Beachwaver's audience reach they account for.
One-off vs. repeat creators
Share of 430 creators
Months active
Repeat creators only
2 months
63.3%
3 months
22.2%
4+ months
14.4%
Repeat partnerships at a glance
40.7%
of total reach comes from repeat creators
10.8
average posts per repeat creator
12 months
longest running partnership
Creators Beachwaver works with repeatedly
@devinrisView on TikTok ↗
[...] curls in less than 10 mins💗 @TheBeachwaver #curlingiron #howtocurlyourhair [...]
114.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@beautybyjennieView on TikTok ↗
[...] tools and an hour-long blowout. The Beachwaver blowout brush + diffuser attachment has [...]
2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@jenbryantwilliamsView on TikTok ↗
Effortless waves in minutes with the Beachwaver B1 🌊✨ Press the arrow, let the [...]
3.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Beachwaver's most loyal creators
@devinris
Months active12
Posts21
Total engagement1.2K
@beautybyjennie
Months active9
Posts20
Total engagement77
@jenbryantwilliams
Months active7
Posts24
Total engagement230
Geographical breakdown
The markets where Beachwaver's sponsored creators are based. 100.0% of sponsored posts came from creators based in 2 markets. United States and Australia lead at 88.9% and 11.1%.
Sponsored posts by creator location
Top 2 markets
United States
88.9%
Australia
11.1%
Beachwaver vs. related brands
How Beachwaver's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Beachwaver vs. related brands
27.6K posts
1.5K posts
617 posts
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