Beachwaver Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by Beachwaver over the last 12 months.

This report breaks down where & how Beachwaver invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Beachwaver, see here: Beachwaver influencers.

Influencer activity throughout the year

Beachwaver's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Beachwaver's influencer activity appears to have tapered over the year, from 140 posts in January down to 134 in December. February was the busiest month at 679 posts, 309% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beachwaver's sponsored influencer collaborations break down by social platform:

• TikTok: 1.7k posts (84.8%)
• Instagram: 297 posts (14.9%)
• YouTube: 5 posts (0.3%)

TikTok influencer marketing is a clear focus for Beachwaver.

Here are 3 examples of Beachwaver's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ulyana.aster x Beachwaver

ulyana.aster

@ulyana.aster

29 Apr, 26

37.9k

1.3k

Creating today with my favourite @thebeachwaver 🤍✨ . #bridalhairstyle #thebeachwaver [...]

Influencer bio

Bridal Stylist / Educator Helping stylists become highly paid bridal artists 👰🏼‍♀️ 🎓 Online Hair masterclasses ✨ Limited time $24 access ⬇️

Collaboration metrics

Post views37.9k

Post EMV $1.3k

More influencer data

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kenn_hann x Beachwaver

kenn_hann

@kenn_hann

19 Oct, 25

1.1M

70.2k

[...] but it works for me😂🤷🏼‍♀️ @TheBeachwaver #hair #grwm #curl #beachwaver

Influencer bio

Dallas Cowboys Cheerleader University of Iowa & Iowa Dance Team Alum Regalia & Champ Ring Sales 💌 kennedyhannan@thedigitaldept.com IA | TX

Collaboration metrics

Post views1.1M

Post EMV $25.5k

More influencer data

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caranewhart x Beachwaver

caranewhart

@caranewhart

26 Apr, 26

26.4k

152

[...] 🖼️ SwitchBot AI Art Frame (7.3"): 🌀 Beachwaver Curling Iron: 💄 Summer Fridays Dream [...]

Influencer bio

The magic is in the messy middle....lets turn your current space into your dream home 🪄🎨 . . . . . Cara Newhart is a DIY Queen, designer, and creative alchemist helping people transform their homes — and themselves. Through bold projects and storytelling, she blends power tools with personal growth to make design a portal for transformation. Cara is creating a blueprint for reclaiming our homes, our power, and our purpose—one project at a time. Her viral projects, magnetic storytelling, and raw honesty have made her a voice for a new kind of design movement — one that’s as much about becoming as it is about making jaw dropping spaces. She describes her work as “High Priestess meets Home Depot”—because for her, design is a sacred act. And the mess? That’s just the myth being rewritten. . . . . . Resources + links — https://stan.store/caranewhart

Collaboration metrics

Post views26.4k

Post EMV $807

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 58.1% of partnerships featuring creators averaging <1K views, Beachwaver's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (43.1k avg views/post):

raveypavey x Beachwaver

raveypavey

@raveypavey

03 Jan, 26

75.8k

386

[...] Saturday refresh! I swear the @TheBeachwaver has made my life a lot easier and [...]

Influencer bio

SAHM | CREATING A HAPPY BRIGHT PLACE | Hauls for Days ✨ ✉️ partnerships.raven@gmail.com ✉️

Collaboration metrics

Post views75.8k

Post EMV $1.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.9k avg views/post):

simonsaidd25 x Beachwaver

simonsaidd25

@simonsaidd25

19 Nov, 25

14.8k

468

[...] @DIBSBEAUTY @Printfresh @TheBeachwaver @YSL Beauty @Revolve

Influencer bio

be nice or leave. #NateTheGreat’s older sis (yes, I'm tall) 📍Nashville LindseySimon@neonroseagency.com

Collaboration metrics

Post views14.8k

Post EMV $319

More influencer data

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Beachwaver's repeat partnerships

devinris x Beachwaver

devinris

@devinris

21 May, 26

114.8k

289

[...] in less than 10 mins💗 @TheBeachwaver #curlingiron [...]

devinris

@devinris

24 Dec, 25

21.7k

111

How’d I do? @TheBeachwaver #housemaid #oldmoneystyle [...]

devinris

@devinris

23 Jun, 26

10.8k

26

[...] rotating curling iron😍 @TheBeachwaver #hairtok #beachywaves [...]

beautybyjennie x Beachwaver

beautybyjennie

@beautybyjennie

19 Jan, 26

2k

8

[...] an hour-long blowout. The Beachwaver blowout brush + diffuser [...]

beautybyjennie

@beautybyjennie

26 Jun, 26

825

5

[...] the same curling iron 🤩 @TheBeachwaver #dealsforyoudays #tiktokshop [...]

beautybyjennie

@beautybyjennie

20 Apr, 26

584

5

[...] back of your hair with @TheBeachwaver #bigdreamsstartsmall [...]

notyourperfectmom x Beachwaver

notyourperfectmom

@notyourperfectmom

01 May, 26

755

16

[...] 10 minutes. That’s it. @TheBeachwaver #momlifebelike #momlife [...]

notyourperfectmom

@notyourperfectmom

20 Mar, 26

743

9

[...] to be okay again with @TheBeachwaver #beachwaver #beachwavercurls

notyourperfectmom

@notyourperfectmom

04 Feb, 26

663

9

@TheBeachwaver #beachwavertok

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.7%)
• Brazil (4%)
• India (3.8%)

Here is another example of Beachwaver collaborating with an influencer in United States.

meitham x Beachwaver

meitham

@meitham

28 Jun, 26

255.7k

1.5k

[...] beach waver #hairtok #hairtutorial #beachwaver #curlingiron #curlinghairtutorial [...]

Beachwaver's influencer activity vs. related brands

Beachwaver competes in hair styling tools with TYMO Beauty and T3 Micro, targeting similar audiences who rely on creator demos, tutorials, and side-by-side styling results.

Total influencer content

TYMO Beauty leads with 30.1k sponsored posts, significantly outpacing T3 Micro (3.7k posts) and Beachwaver (2k posts). Across all three brands, the average volume is 12k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total posts than Beachwaver and T3 Micro.

By social platform

Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 23k, T3 Micro at 1.9k, Beachwaver at 1.7k posts. Beachwaver's activity is particularly concentrated on TikTok. On Instagram and TikTok, TYMO Beauty has far more posts than Beachwaver and T3 Micro.

By geographical market

TYMO Beauty has the highest estimated sponsored-post volume in United States (18k posts, 60.7%), United Kingdom (2k posts, 6.6%), Brazil (1.5k posts, 5.1%), while T3 Micro leads in Canada with 179 posts (4.8%). Looking at United States specifically, the split is TYMO Beauty at 18k posts (60.7%), T3 Micro at 2.7k posts (72.2%), Beachwaver at 1.4k posts (71.5%).