Esn Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.9k pieces of influencer content sponsored by Esn over the last 12 months.
This report breaks down where & how Esn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Esn, see here: Esn influencers.
Influencer activity throughout the year
Esn's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Esn's influencer activity by month
Number of sponsored posts
Esn's sponsored post volume appears to trend upward over the 12-month period, rising from 804 posts in January to 521 in December. The peak month, August, reached 2.7k posts, 171% higher than the monthly average of 984.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Esn's sponsored influencer collaborations break down by social platform:
- YouTube: 5.8k posts (48.6%)
- Instagram: 3.4k posts (28.8%)
- TikTok: 2.7k posts (22.7%)
Esn's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
YouTube influencer marketing is a clear focus for Esn.
Here are 3 examples of Esn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
onkel_jacek x Esn
![Instagram post by @onkel_jacek for Esn. Caption reads: [...] Bekomme mit Code Onkel auf esn.com....](https://images.od.modash.io/a3925e7a4498e5b8fbf2661f567b47027c5f9ecb)
Influencer bio
Code Onkel: @esncom @morenutrition.de @oace_sports @prepmymeal (Anzeige) Anfragen: management@variant.berlin
Collaboration metrics
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sydgrows x Esn
![TikTok post by @sydgrows for Esn. Caption reads: [...] 🫣 completed in 1hr 31mins 🏁 gels from @ESN....](https://images.od.modash.io/a267c89370aeb1aeb4b3d6c9670cb8239fd3a875)
Influencer bio
training to be strongest woman in my bloodline gymshark athlete code: SYDNEY10 📍manchester
Collaboration metrics
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onkeljacek1 x Esn
Influencer bio
Onkel Jacek inhaltlich verantwortlich nach § 55 Abs. 2 RStV C/O Athletia Sports GmbH Susanne Ulhaas Richard-Byrd-Straße 31 50829 Köln | Deutschland E-Mail: hello@athletia.net Telefon: +49 221 35 554 -0
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 68.6%
- Shorts: 31.4%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Esn are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Esn's influencers average views (YouTube)
Based on each influencer's average views per post
With 40.1% of partnerships featuring creators averaging 10K-50K views, Esn's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (497.3k avg views/post):
ardasaatci1357 x Esn
![YouTube post by @ardasaatci1357 for Esn. Caption reads: [...] ONE: Instagram: Twitch: TikTok: Strava: ESN....](https://images.od.modash.io/bf5792ca45e72708d2aa8446938f26f5520e0f7b)
Influencer bio
Welcome to the fittest community on YouTube. Follow the journey as I’m becoming the Face of Sport. Impressum: A1Agency Kieler Strasse 5 12163 Berlin Germany
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (9.7k avg views/post):
pierreoutdoor x Esn
![YouTube post by @pierreoutdoor for Esn. Caption reads: [...] (advertisement/affiliate): Nutrition – ESN:....](https://images.od.modash.io/dd019c0039ffe0bd660892d050d7605f1fce3c0e)
Influencer bio
Jeder Schritt zählt. Heue ist ein richtig guter Tag.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Esn's repeat partnerships
Out of 1.5k unique influencers in our dataset, 206 of them (14%) posted content for Esn in 3 or more separate calendar months. The most consistent partner is @repone1, who has collaborated across 13 months with 200 total posts. @onkeljacek1 alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of Esn's repeat influencer partnerships, with links to the sponsored content.
repone1 x Esn
![YouTube post by @repone1 for Esn. Caption reads: [...] Instagram 👉 RepOne Facebook 👉 ESN.com....](https://images.od.modash.io/abaf1beba9757b68ac26b91c3dfa12179e32ec3c)
![YouTube post by @repone1 for Esn. Caption reads: [...] / repone.de RepOne Facebook 👉 ESN.com....](https://images.od.modash.io/7c5c8b043d56f9c1dc190e406cbde4c78ad1d5c4)
![YouTube post by @repone1 for Esn. Caption reads: [...] / repone.de RepOne Facebook 👉 ESN.com....](https://images.od.modash.io/9d2a645624140113397176d1a5f65100a8f36b88)
onkeljacek1 x Esn
marvin_kraaa x Esn
![YouTube post by @marvin_kraaa for Esn. Caption reads: [...] *prepmymeal: *Supplemente bei ESN.com (Code:....](https://images.od.modash.io/ad53b499f02d5e1ad9833c96f51867608bbabefc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Germany is where Esn had the most influencer activity. 31% of their live influencer content in the last 12 months was posted by German influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.6%)
- France (11.8%)
- United States (10.9%)
Esn's influencer activity by market
Here is another example of Esn collaborating with an influencer in Germany.
marvin_kraaa x Esn
![TikTok post by @marvin_kraaa for Esn. Caption reads: [...] & beste Creatin gibts bei www.esn.com ->....](https://images.od.modash.io/57f37192e08a81fe2b79135a07fab40debd50a98)
Esn's influencer activity vs. related brands
ESN operates in performance and health supplementation where trust and education matter; 1st Phorm and Sports Research are close competitors for supplement shoppers and provide strong reference points for influencer credibility strategies.
Total influencer content
Esn vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Esn leads with 11.9k sponsored posts, significantly outpacing 1st Phorm (6.2k posts) and Sports Research (3.9k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. Esn has nearly twice as many total posts as 1st Phorm and more than three times as many as Sports Research.
By social platform
Esn vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Esn leads on Instagram and YouTube, while Sports Research leads on TikTok. The gap is most notable on YouTube, with Esn at 5.8k, 1st Phorm at 1.4k, Sports Research at 6 posts. Sports Research's activity is particularly concentrated on TikTok. On YouTube, Esn has more than four times as many posts as 1st Phorm and vastly more than Sports Research.
By geographical market
Esn vs. related brands influencer activity (by country)
Estimated sponsored posts in Esn's top markets
1st Phorm has the highest estimated sponsored-post volume in United States (5k posts, 81.7%), Canada (271 posts, 4.4%), suggesting a North America focus, while Esn has the highest estimated sponsored-post volume in Germany (3.7k posts, 31%), United Kingdom (1.6k posts, 13.6%), France (1.4k posts, 11.8%), suggesting a Europe focus, while Sports Research leads in Brazil with 411 posts (10.6%). Looking at United States specifically, the split is 1st Phorm at 5k posts (81.7%), Sports Research at 2.6k posts (66.6%). Esn's strength in Germany, United Kingdom, and France may indicate a home-market focus, while Sports Research shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- 1st Phorm's Influencer Marketing Strategy
- Sports Research's Influencer Marketing Strategy
- Sacheu's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Neuro's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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