Esn Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 17.6k pieces of influencer content sponsored by Esn over the last 12 months.

This report breaks down where & how Esn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Esn, see here: Esn influencers.

Influencer activity throughout the year

Esn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Esn's influencer output appears relatively consistent throughout the year, averaging about 1.5k sponsored posts per month. January recorded the highest volume at 1.9k posts (26% above average), while April was the quietest at 455 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Esn's sponsored influencer collaborations break down by social platform:

• Instagram: 15.7k posts (89.1%)
• TikTok: 1.9k posts (10.9%)
• YouTube: 4 posts (0%)

Instagram influencer marketing is a clear focus for Esn.

Here are 2 examples of Esn's recent sponsored collaborations (one each for Instagram, TikTok).

dunjabitar x Esn

dunjabitar

@dunjabitar

13 Jul, 25

5.1M

57.1k

[...] 🐻‍❄️) Use code “DUNJA” when shopping @esncom 🤝🏽 #fit #fitness #gym #training [...]

Influencer bio

Swiss Bodybuilder 🇨🇭 | Lola & Kara are my dogs 🤍🤎 🥤 @esncom code DUNJA

Collaboration metrics

Post views5.1M

Post EMV $159.6k

More influencer data

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rezeptflo x Esn

rezeptflo

@rezeptflo

13 Jun, 25

1.6M

57.4k

[...] deine Gesundheit bekommst du bei *Anzeige @esncom 👉🏻 mit dem Code: REZEPTFLO kannst du [...]

Influencer bio

Flo, 35yo Coaching|Rezepte Ich helfe dir zur Traumfigur 🔥 👇🏼

Collaboration metrics

Post views1.6M

Post EMV $34.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 33.2% of partnerships featuring creators averaging 10K-50K views, Esn's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.1%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (953.4k avg views/post):

leospolli x Esn

leospolli

@leospolli

01 Jan, 26

18k

[...] dire la mia…. E Grazie ai miei sponsor @esncom e @youngla per sostenermi in questo [...]

Influencer bio

TRAIN FOR THE INSANE 👹🗡️ @daemon_gymwear | Il mio Brand @youngla | SPOLLI @esncom.it | SPOLLI

Collaboration metrics

Post likes18.0k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post):

romyvanvianen x Esn

romyvanvianen

@romyvanvianen

25 Aug, 25

78

GIVEAWAY IS CLOSED Win €200,- ESN shoptegoed! Mijn favoriete producten zijn [...]

Influencer bio

@esncom.nl & @powerliftingshop_com athlete | code: ROMY DM for coaching 📩

Collaboration metrics

Post likes78

Post EMV $8

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Esn's repeat partnerships

iron_mike69 x Esn

iron_mike69

@iron_mike69

07 Jun, 25

1M

13.3k

[...] Aktuell 20% auf Proteine bei @esncom mit Code: Heiko oder Code: [...]

iron_mike69

@iron_mike69

30 Jun, 25

764.9k

37k

[...] (Werbung) Bis zu 50% bei den ESN Days bei @esncom & maximale [...]

iron_mike69

@iron_mike69

07 Dec, 25

795.8k

3.2k

[...] Maximale Rabatte bei @esncom & @morenutrition.de & mit [...]

joshuamaier_ x Esn

joshuamaier_

@joshuamaier_

24 Jun, 25

127k

10.6k

[...] | @calai.app Code “Joshua“ @esncom | Code JOSH @teveo | Code [...]

joshuamaier_

@joshuamaier_

08 Jul, 25

55.9k

4.1k

[...] | @calai.app Code “Joshua“ @esncom | Code JOSH @gymshark | Code [...]

joshuamaier_

@joshuamaier_

15 Jul, 25

46.6k

3.1k

[...] it | @calai.app Code “Joshua“ @esncom | Code JOSH @gymshark | Code [...]

jhinkzama x Esn

jhinkzama

@jhinkzama

30 Jun, 25

1.2M

37.3k

[...] sugar-free flavor powder from @esncom CODE JHIN (up to -50% 💸) [...]

jhinkzama

@jhinkzama

05 Jul, 25

73.2k

[...] de mon nouveau partenariat avec @esncom CODE JHIN -20 à -50% 🤝 [...]

jhinkzama

@jhinkzama

13 Oct, 25

38.9k

[...] with CODE JHIN 🐉 @esncom.fr CODE JHIN 🧪 • • • • [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (18.4%)
• United States (13.6%)
• The Netherlands (9.5%)

Here is another example of Esn collaborating with an influencer in Germany.

tobi_aesthetics x Esn

tobi_aesthetics

@tobi_aesthetics

11 Nov, 25

4.6M

69.4k

[...] verpassen. . 🦈 @gymshark Code: LAT10 💊 @esncom Code: LAT (*ANZElGE) . #wettkampfdiät [...]

Esn's influencer activity vs. related brands

Ugreen and Skullcandy are both consumer tech accessory brands that compete for similar retail shelf space and online audiences interested in affordable electronics and audio gear. Their influencer marketing strategies are likely comparable to Esn’s in terms of creator partnerships, product seeding, and performance-driven campaigns.

Total influencer content

Esn leads with 17.6k sponsored posts, significantly outpacing Ugreen (2k posts) and Skullcandy (1.8k posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs. Esn has multiple times more total posts than Ugreen and Skullcandy.

By social platform

Esn leads on Instagram and TikTok, while Ugreen leads on YouTube. The gap is most notable on Instagram, with Esn at 15.7k, Skullcandy at 1.2k, Ugreen at 910 posts. Esn's activity is particularly concentrated on Instagram. Esn has multiple times more posts on Instagram and TikTok than Ugreen and Skullcandy.

By geographical market

Esn has the highest estimated sponsored-post volume in Germany (5.2k posts, 29.6%), United Kingdom (3.2k posts, 18.4%), United States (2.4k posts, 13.6%), suggesting a Europe focus, while Skullcandy leads in India with 277 posts (15.5%), while Ugreen leads in Japan with 203 posts (10.2%). Looking at Germany specifically, the split is Esn at 5.2k posts (29.6%), Ugreen at 167 posts (8.4%). Esn's strength in Germany, United Kingdom, and United States may indicate a home-market focus, while Skullcandy shows broader regional investment.