We analyzed 24.3k pieces of influencer content sponsored by Esn over the last 12 months.
This report breaks down where & how Esn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Esn, see here: Esn influencers.
Esn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Esn's influencer output appears relatively consistent throughout the year, averaging about 2k sponsored posts per month. November recorded the highest volume at 2.5k posts (23% above average), while February was the quietest at 879 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Esn's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Esn.
Here are 3 examples of Esn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🏆 | Natty 2x IFBB PRO El+ Europameister🌎 💊 |* @esncom Code: „𝗟𝗔𝗧“ 🎽 |* @gymshark Code: „𝗟𝗔𝗧10“ 🧬 | Pro Natural Bodybuilder 18/18x🥇🇩🇪 *Werbung
Collaboration metrics
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Influencer bio
mission: get more women into exercise
Collaboration metrics
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Influencer bio
Onkel Jacek inhaltlich verantwortlich nach § 55 Abs. 2 RStV C/O Athletia Sports GmbH Susanne Ulhaas Richard-Byrd-Straße 31 50829 Köln | Deutschland E-Mail: hello@athletia.net Telefon: +49 221 35 554 -0
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Esn are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Esn's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.0M avg views/post):
Influencer bio
TRAIN FOR THE INSANE 👹🗡️ @daemon_gymwear | Il mio Brand @youngla | SPOLLI @esncom.it | SPOLLI
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
📍ESPORTS ORGANIZATION BASED IN ULAANBAATAR,MONGOLIA ML:BB FEMALE ( S TIER ) PUBG MOBILE ( A TIER )
Collaboration metrics
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Out of 2.3k unique influencers in our dataset, 504 of them (22%) posted content for Esn in 3 or more separate calendar months. The most consistent partner is @joshuamaier_, who has collaborated across 13 months with 251 total posts.
Here are 3 examples of Esn's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Germany is where Esn had the most influencer activity. 32.9% of their live influencer content in the last 12 months was posted by German influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Esn collaborating with an influencer in Germany.
ESN operates in sports nutrition, where More Nutrition and 1st Phorm are close substitutes for protein and performance products and compete heavily through fitness creators and community-led marketing.
Total sponsored posts tracked (last 12 months)
Esn leads with 24.3k sponsored posts, significantly outpacing 1st Phorm (11.8k posts) and More Nutrition (7.9k posts). Across all three brands, the average volume is 14.7k posts, indicating mature, scaled influencer programs. Esn has roughly double the total posts of 1st Phorm and more than triple More Nutrition.
Sponsored posts by platform
Esn leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Esn at 16.4k, 1st Phorm at 9k, More Nutrition at 6.4k posts. More Nutrition's activity is particularly concentrated on Instagram. On YouTube, Esn has multiple times more posts than 1st Phorm and More Nutrition.
Estimated sponsored posts in Esn's top markets
1st Phorm has the highest estimated sponsored-post volume in United States (9.8k posts, 83%), Brazil (344 posts, 2.9%), while Esn has the highest estimated sponsored-post volume in Germany (8k posts, 32.9%), United Kingdom (4.1k posts, 16.9%), suggesting a Europe focus, while More Nutrition leads in Austria with 440 posts (5.6%). Looking at United States specifically, the split is 1st Phorm at 9.8k posts (83%), Esn at 3.3k posts (13.4%), More Nutrition at 558 posts (7.1%). Esn's strength in Germany and United Kingdom may indicate a home-market focus, while More Nutrition shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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