Emi Jay Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.6k pieces of influencer content sponsored by Emi Jay over the last 12 months.
This report breaks down where & how Emi Jay invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Emi Jay, see here: Emi Jay influencers.
Influencer activity throughout the year
Emi Jay's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Emi Jay's influencer activity by month
Number of sponsored posts
Emi Jay's influencer activity appears to have tapered over the year, from 458 posts in January down to 329 in December. January was the busiest month at 458 posts, 54% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Emi Jay's sponsored influencer collaborations break down by social platform:
- TikTok: 3.6k posts (99.5%)
- YouTube: 17 posts (0.5%)
Emi Jay's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Emi Jay.
Here are 2 examples of Emi Jay's recent sponsored collaborations (one each for TikTok, YouTube).
olafflee x Emi Jay
![TikTok post by @olafflee for Emi Jay. Caption reads: [...] & lip glosses @rhode skin glazing milk @Emi....](https://images.od.modash.io/514d2f73bd2144128e3077548f080229773bcaad)
Influencer bio
🫧🧖🏼♀️💫🧸🩰 in my self care era | london 💌 olivia@cadence-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sophiediloreto x Emi Jay
Influencer bio
queen of romanticizing EVERYTHING 💗(and showing you how to do it too ✨🌙⭐️)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.9%
- Carousels: 5.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Emi Jay are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Emi Jay's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.4% of partnerships featuring creators averaging 1K-5K views, Emi Jay's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (500.6k avg views/post):
bethanyschmidt x Emi Jay
![TikTok post by @bethanyschmidt for Emi Jay. Caption reads: [...] gotten in the mail! TY @alvjewels @TUMS @Emi....](https://images.od.modash.io/dd903c310831da0ce301ea10d736d17b7bb92bfc)
Influencer bio
📍Charlotte, NC cute fits & short hair 🍸⭐️💄🫒🇵🇭 schmidtbethanyg@gmail.com💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.0k avg views/post):
amandayann_ x Emi Jay
Influencer bio
girl first, nurse second 🩺🧸 📍 LA amandayann.business@gmail.com 💌 ig @amandayannuzzi
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Emi Jay's repeat partnerships
Out of 1.5k unique influencers in our dataset, 79 of them (5%) posted content for Emi Jay in 3 or more separate calendar months. The most consistent partner is @nadineeemarieee, who has collaborated across 12 months with 41 total posts.
Here are 3 examples of Emi Jay's repeat influencer partnerships, with links to the sponsored content.
by.emmaleah x Emi Jay
![TikTok post by @by.emmaleah for Emi Jay. Caption reads: [...] session 🧸🎀💕 products @Emi Jay paddle....](https://images.od.modash.io/84522df0408f11f658323915a2a6f4f7c6a46fd3)
![TikTok post by @by.emmaleah for Emi Jay. Caption reads: [...] for 2026 ✨👸🏼🩰🎀🫧 products @Emi Jay....](https://images.od.modash.io/39dab2393b08a646bf78dd2babfa960774021f72)
![TikTok post by @by.emmaleah for Emi Jay. Caption reads: [...] 🫧🧖🏼♀️🩰🎀🤍🪽 products: @Emi Jay paddle....](https://images.od.modash.io/9903ac4dae1e3475638b3ba8168a061a9572b9b2)
mackenzie.fullam x Emi Jay
![TikTok post by @mackenzie.fullam for Emi Jay. Caption reads: [...] @Caudalie @Kiehl's Since 1851 @Emi Jay....](https://images.od.modash.io/a3fa28ae73972f57dca09271b13fb84da9deb1db)
![TikTok post by @mackenzie.fullam for Emi Jay. Caption reads: [...] can too!! 🩷 @Tatcha @Saie @Emi Jay....](https://images.od.modash.io/2b01013afee483c93a57264f37cae60775c6bf61)
![TikTok post by @mackenzie.fullam for Emi Jay. Caption reads: [...] long 🍨🍓🤍🎀 Available @Emi Jay & @sephora....](https://images.od.modash.io/8665534fad75faa44776de27851401e1bf2c24b7)
matchaprinncess x Emi Jay
![TikTok post by @matchaprinncess for Emi Jay. Caption reads: [...] gift set is available at emijay.com and....](https://images.od.modash.io/f169aebea12d6e270447cd67cd12e3a1b773e97b)
![TikTok post by @matchaprinncess for Emi Jay. Caption reads: [...] ahead ✨ @Saie @Josie Maran @Emi Jay @sweetly....](https://images.od.modash.io/39b0e598f295c11b0f30307aba37774a4c181654)
![TikTok post by @matchaprinncess for Emi Jay. Caption reads: [...] come true 🪽 thank you sm @Emi Jay 💗....](https://images.od.modash.io/ef3412181554b7171e0078d16c19fac5b7fbc645)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Emi Jay had the most influencer activity. 75.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (9.1%)
- United Kingdom (8.1%)
- Australia (3.2%)
Emi Jay's influencer activity by market
Here is another example of Emi Jay collaborating with an influencer in United States.
beccers_gordonn x Emi Jay
Emi Jay's influencer activity vs. related brands
Kitsch and BAGGU are both accessories-focused lifestyle brands with strong social and influencer-driven positioning, competing for similar fashion-forward, trend-conscious consumers. Their product mix and price points overlap closely with Emi Jay’s hair and everyday accessory niche.
Total influencer content
Emi Jay vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kitsch leads with 41.7k sponsored posts, significantly outpacing Emi Jay (3.6k posts) and BAGGU (3.4k posts). Across all three brands, the average volume is 16.2k posts, indicating mature, scaled influencer programs. Kitsch has far more total posts than Emi Jay and BAGGU.
By social platform
Emi Jay vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kitsch leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kitsch at 39.7k, Emi Jay at 3.6k, BAGGU at 2.5k posts. Emi Jay's activity is particularly concentrated on TikTok. On TikTok, Kitsch has far more posts than Emi Jay and BAGGU.
By geographical market
Emi Jay vs. related brands influencer activity (by country)
Estimated sponsored posts in Emi Jay's top markets
Kitsch has the highest estimated sponsored-post volume in United States (29k posts, 68.6%), United Kingdom (2.9k posts, 7%), Canada (1.9k posts, 4.5%), suggesting a North America focus. Looking at United States specifically, the split is Kitsch at 29k posts (68.6%), Emi Jay at 2.7k posts (75.1%), BAGGU at 2.3k posts (67.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kitsch's Influencer Marketing Strategy
- BAGGU's Influencer Marketing Strategy
- ShopAKIRA's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
- JW PEI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.