We analyzed 14 pieces of influencer content sponsored by Emi Jay over the last 12 months.
This report breaks down where & how Emi Jay invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Emi Jay, see here: Emi Jay influencers.
Emi Jay's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Emi Jay's sponsored post volume appears to trend upward over the 12-month period, rising from 1 posts in January to 2 in December. The peak month, November, reached 4 posts, 100% higher than the monthly average of 2. No sponsored posts were tracked in February, March, and May, which may suggest a planned pause in influencer activity.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Emi Jay's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
For their top social platform (YouTube), here is a breakdown of the type of influencers Emi Jay are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40% of partnerships featuring creators averaging 100K-500K views, Emi Jay's strategy suggests a reach-oriented approach with established creators. Notably, there appears to be minimal activity in the <1K and 500K+ segments.
In our dataset, United States is where Emi Jay had the most influencer activity. 63.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Kitsch and BAGGU compete closely with Emi Jay in the fashion accessories space, with similar trendy, lifestyle-driven positioning and strong DTC presence. Both overlap in audience (style-conscious, social-first shoppers) and frequently win mindshare through influencer and creator marketing.
Total sponsored posts tracked (last 12 months)
Kitsch leads with 13.6k sponsored posts, significantly outpacing BAGGU (34 posts) and Emi Jay (14 posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs. Kitsch has far more total posts than Emi Jay and BAGGU.
Sponsored posts by platform
Among these brands, Kitsch leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kitsch at 11.9k, Emi Jay at 0, BAGGU at 0 posts. Emi Jay's activity is particularly concentrated on YouTube. Kitsch has far more posts on Instagram and TikTok than Emi Jay and BAGGU.
Estimated sponsored posts in Emi Jay's top markets
Kitsch has the highest estimated sponsored-post volume in United States (10k posts, 74.7%), United Kingdom (777 posts, 5.7%), Brazil (505 posts, 3.7%), while BAGGU leads in Japan with 2 posts (5.8%), while Emi Jay has the highest estimated sponsored-post volume in South Korea (1 posts, 9.1%), Canada (1 posts, 7.4%). Looking at United States specifically, the split is Kitsch at 10k posts (74.7%), BAGGU at 23 posts (68.1%), Emi Jay at 9 posts (63.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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