Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Emi Jay Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 414 sponsored posts from Emi Jay across TikTok and YouTube over the last 12 months.
See where Emi Jay invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, September was 111.6% more active in terms of posting frequency.
Social platforms breakdown
Where Emi Jay's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Emi Jay's accounts
TikTok407
YouTube7
Content format by platform
Share of all sponsored posts.
TikTok · Posts
98.4%
YouTube · Long-form
1.4%
YouTube · Shorts
0.2%
Content format by platform
Share of all sponsored posts.
TikTok · Posts
98.4%
YouTube · Long-form
1.4%
YouTube · Shorts
0.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Emi Jay's sponsored posts perform
Reach and engagement across all 414 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
17.8K
Average views per post
1.5K
Median views per post
7.4M
Total views
$178K
Estimated media value
9.2%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@olaffleeView on TikTok ↗
[...] & lip glosses @rhode skin glazing milk @Emi Jay claw clip
1.2M Post views
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@beccers_gordonnView on TikTok ↗
The @Emi Jay Angel Hold Styling Cream, Angelstick, [...]
602K Post views
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@sadiebaby08View on TikTok ↗
recent tiktok shop haul 💘 @Emi Jay @Glow Recipe @Fenty Skin @Edikted @Fly [...]
501.7K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Emi Jay works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Emi Jay's influencers by average views per post
Share of the 294 creators in this dataset
<1K
34.4%
1K-5K
37.1%
5K-10K
8.8%
10K-50K
11.9%
50K-100K
4.8%
100K-500K
2.4%
500K+
0.7%
Top influencers Emi Jay works with
Emi Jay's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@olaffleeTikTok32.2M
2
@beccers_gordonnTikTok1602K
3
@sadiebaby08TikTok3504.1K
4
@sydnie_greenTikTok2423.5K
5
@keatkeatonthebeatTikTok1317.1K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Emi Jay works with creators once, or builds an ongoing roster.
Repeat creators make up 19.0% of Emi Jay's creator network and generate 53.9% of total reach. The charts below show how often those partnerships recur and how much of Emi Jay's audience reach they account for.
Repeat creators make up 19.0% of Emi Jay's creator network and generate 53.9% of total reach. The charts below show how often those partnerships recur and how much of Emi Jay's audience reach they account for.
One-off vs. repeat creators
Share of 294 creators
Months active
Repeat creators only
2 months
73.2%
3 months
16.1%
4+ months
10.7%
Repeat partnerships at a glance
53.9%
of total reach comes from repeat creators
2.9
average posts per repeat creator
8 months
longest running partnership
Creators Emi Jay works with repeatedly
@by.emmaleahView on TikTok ↗
[...] Paris glycolic gloss leave in serum* @Emi Jay x @T3 Micro aire 360* @Olaplex shape set [...]
29.3K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@litzyy_santosView on TikTok ↗
The secret is out! @Emi Jay is releasing their new flexible styling [...]
1.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@a_user765View on TikTok ↗
[...] @rhode skin @ColourPop Cosmetics @EADEM @Emi Jay @amika @Brandy Melville
6.9K Post views
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Emi Jay's most loyal creators
@by.emmaleah
Months active8
Posts14
Total engagement13K
@litzyy_santos
Months active5
Posts5
Total engagement502
@a_user765
Months active4
Posts5
Total engagement197
Geographical breakdown
The markets where Emi Jay's sponsored creators are based. 100.0% of sponsored posts came from creators based in one market. United States leads at 100.0%.
Sponsored posts by creator location
Top 1 markets
United States
100.0%
Emi Jay vs. related brands
How Emi Jay's influencer activity compares with other accessories brands.
Sponsored posts, last 12 months
Emi Jay vs. related brands
42.8K posts
414 posts
74 posts
Frequently asked questions
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