Emi Jay Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.5k pieces of influencer content sponsored by Emi Jay over the last 12 months.

This report breaks down where & how Emi Jay invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Emi Jay, see here: Emi Jay influencers.

Influencer activity throughout the year

Emi Jay's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Emi Jay's influencer activity appears to have tapered over the year, from 455 posts in January down to 329 in December. January was the busiest month at 455 posts, 56% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Emi Jay's sponsored influencer collaborations break down by social platform:

• TikTok: 3.5k posts (99.6%)
• YouTube: 15 posts (0.4%)

TikTok influencer marketing is a clear focus for Emi Jay.

Here are 2 examples of Emi Jay's recent sponsored collaborations (one each for TikTok, YouTube).

olafflee x Emi Jay

olafflee

@olafflee

10 Dec, 25

1.2M

97.4k

[...] & lip glosses @rhode skin glazing milk @Emi Jay claw clip

Influencer bio

🫧🧖🏼‍♀️💫🧸🩰 in my self care era | london 💌 olivia@cadence-talent.com

Collaboration metrics

Post views1.2M

Post EMV $28.9k

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TaylorMorello x Emi Jay

TaylorMorello

@TaylorMorello

11 May, 26

10.4k

770

Come along on another week in my life in New York City, moving apartments and getting settled in my new neighborhood! Fabrique Pieces: Lilou French Cutwork Embroidery Ruffle-Sleeve Top in Cotton & Linen: Amélie Hand-Painted Print Ruffle Skirt in Sheer Chiffon: Duomo Bag: Jill Mesh Embroidered Shorts in Silk Linen Blend: Leona Lily of the Valley Mesh Embroidery Shirt in Linen: Doris Lily-of-the-Valley Lace Sleeveless Top in Silk Linen Blend: Don’t forget to stack my exclusive codes for extra savings — they work sitewide! 👗 10% off clothing (for all users): hitaylor 👜 $20 off $300 on bags: hitaylor20 Explore all my Fabrique favorites here if you are interested ➡️ The Vera Wang × Fabrique collection is now live in the US! ✨I just checked and a lot of pieces are already running low on stock, so definitely take a look if you’re interested 👀 Other pieces worn/mentioned: Flower hair clip: White top worn organizing closet: Skirt hangers: Where else to find me! ❤ FOLLOW ME ON INSTAGRAM - @thefashionsquirrel ❤ READ MY BLOG - ❤ GET INSPIRATION FROM MY PINTEREST - ❤ SHOP MY LOOKS - ❤ LAUGH AT ME ON TIKTOK - @thefashionsquirre ❤ HIRE ME AS A PHOTOGRAPHER - @thephotosquirrel Some links may be affiliate but all opinions are 100% my own! Music is from Epidemic Sound #movingtonyc #movingnyc #nycapartment #fabrique #fabriquedesigners #fabs ❤ Business inquiries: taylor@thefashionsquirrel.com

Influencer bio

hi everyone! 💌 welcome to my little corner of new york, where we romanticize everyday life ✨ I share girly vlogs, fashion & beauty favorites, and the simple joys that make life feel like a rom-com 🎀 new videos every week 🎀 I post mondays & thursdays at 2 pm EST + occasional bonus videos! subscribe & join the soft-girl side of the city 🤍 For partnerships, collaborations, or gifting inquiries: ✉️ taylor@thefashionsquirrel.com

Collaboration metrics

Post views10.4k

Post EMV $388

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 39.7% of partnerships featuring creators averaging 1K-5K views, Emi Jay's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (500.6k avg views/post):

bethanyschmidt x Emi Jay

bethanyschmidt

@bethanyschmidt

18 May, 26

1.2k

125

[...] gotten in the mail! TY @alvjewels @TUMS @Emi Jay @Clarins USA @byrosiejane #prhaul [...]

Influencer bio

📍Charlotte, NC cute fits & short hair 🍸⭐️💄🫒🇵🇭 schmidtbethanyg@gmail.com💌

Collaboration metrics

Post views1.2k

Post EMV $30

More influencer data

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And here is another example with a smaller creator on TikTok (3.3k avg views/post):

taylorrschroeder x Emi Jay

taylorrschroeder

@taylorrschroeder

20 Dec, 25

1k

78

[...] @Patrick Ta Beauty @ALASTIN Skincare @Emi Jay @Hommey @Rare Beauty @Anastasia Beverly [...]

Influencer bio

oh, just a lil of this + a lil of that 🕯️🧸🪞🧺🤍 northern california owner of @warmandwovenboutique 💌 taylorrschroeder@gmail.com

Collaboration metrics

Post views1.0k

Post EMV $24

More influencer data

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Emi Jay's repeat partnerships

by.emmaleah x Emi Jay

by.emmaleah

@by.emmaleah

01 Sep, 25

33.6k

2.6k

[...] session 🧸🎀💕 products @Emi Jay paddle brush* high frequency [...]

by.emmaleah

@by.emmaleah

20 Jan, 26

27.9k

1.8k

[...] for 2026 ✨👸🏼🩰🎀🫧 products @Emi Jay paddle brush* @indē wild UK [...]

by.emmaleah

@by.emmaleah

24 Sep, 25

26.3k

2k

[...] 🫧🧖🏼‍♀️🩰🎀🤍🪽 products: @Emi Jay paddle brush* @indē wild UK [...]

mackenzie.fullam x Emi Jay

mackenzie.fullam

@mackenzie.fullam

13 Jan, 26

23.2k

3.6k

[...] @Caudalie @Kiehl's Since 1851 @Emi Jay @Bloom Nutrition @V&Co. Beauty [...]

mackenzie.fullam

@mackenzie.fullam

14 May, 26

1.8k

186

[...] can too!! 🩷 @Tatcha @Saie @Emi Jay @greybandit @Gisou @Glow [...]

mackenzie.fullam

@mackenzie.fullam

22 May, 26

1.7k

121

[...] long 🍨🍓🤍🎀 Available @Emi Jay & @sephora #emijay [...]

matchaprinncess x Emi Jay

matchaprinncess

@matchaprinncess

27 Nov, 25

45.3k

336

[...] gift set is available at emijay.com and sephora! 🎀 @Emi Jay [...]

matchaprinncess

@matchaprinncess

31 Dec, 25

8.7k

978

[...] ahead ✨ @Saie @Josie Maran @Emi Jay @sweetly 🤍 @Tatcha US [...]

matchaprinncess

@matchaprinncess

21 Feb, 26

5k

1.1k

[...] come true 🪽 thank you sm @Emi Jay 💗 #emijay #brandevent #la #pr [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (8.7%)
• Canada (7.4%)
• United Kingdom (6.5%)

Here is another example of Emi Jay collaborating with an influencer in United States.

beccers_gordonn x Emi Jay

beccers_gordonn

@beccers_gordonn

27 Aug, 25

1.1M

35.1k

I love using th @Emi Jay Angelstick, Mini Boar Bristle Brush and [...]

Emi Jay's influencer activity vs. related brands

Emi Jay’s fashion accessories focus overlaps with Kitsch in hair and lifestyle accessories and EVRY JEWELS in trend-led add-ons bought for self-expression. These brands compete for similar social-first, giftable accessory shoppers.

Total influencer content

Kitsch leads with 39.7k sponsored posts, significantly outpacing EVRY JEWELS (9.2k posts) and Emi Jay (3.5k posts). Across all three brands, the average volume is 17.5k posts, indicating mature, scaled influencer programs. Kitsch has more than 4x as many total posts as EVRY JEWELS and more than 10x as many as Emi Jay.

By social platform

Among these brands, Kitsch leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kitsch at 37.8k, EVRY JEWELS at 8.2k, Emi Jay at 3.5k posts. Emi Jay's activity is particularly concentrated on TikTok. On TikTok, Kitsch has more than 4x as many posts as EVRY JEWELS and more than 10x as many as Emi Jay.

By geographical market

Kitsch has the highest estimated sponsored-post volume in United States (30k posts, 75.4%), United Kingdom (1.8k posts, 4.5%), Brazil (1.3k posts, 3.2%), while EVRY JEWELS leads in Canada with 850 posts (9.2%), while Emi Jay leads in France with 304 posts (8.7%). Looking at United States specifically, the split is Kitsch at 30k posts (75.4%), EVRY JEWELS at 6.4k posts (69.8%), Emi Jay at 2.2k posts (64.2%). Emi Jay's strength in France may indicate a home-market focus, while Kitsch shows broader regional investment.