We analyzed 2.0k pieces of influencer content sponsored by Ugreen over the last 12 months.
This report breaks down where & how Ugreen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ugreen, see here: Ugreen influencers.
Ugreen's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Ugreen's sponsored post volume appears to trend upward over the 12-month period, rising from 153 posts in January to 260 in December. The peak month, November, reached 328 posts, 101% higher than the monthly average of 163.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ugreen's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ugreen.
Here are 3 examples of Ugreen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Mama von 2 🤍 (5 & 1) aus BaWü Familie • Zuhause • Alltag Storytelling & ästhetischer Content ↓ Kooperationen & Anfragen b3llable@gmx.de
Collaboration metrics
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Influencer bio
Creativity 🧠 Biz 💰 Tech 💻 Adam@undercurrent.net
Collaboration metrics
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Influencer bio
Linus Tech Tips is a passionate team of "professionally curious" experts in consumer technology and video production who aim to educate and entertain. Sponsorship Inquiries: partnerships@linusmediagroup.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Ugreen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 39.5% of partnerships featuring creators averaging 10K-50K views, Ugreen's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (485.8k avg views/post):
Influencer bio
استغفر الله و اتوب إليه♡، هُنا محتوى يومي 🏡🌤️🌱 الرياض، الخرج ا📍 موثوق :198831 للتواصل واتس ⬇️
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
📺 1 Million Follower on Social Media 🛩 Travel, Lifestyle & Fashion 🧾 Jeder Beitrag ist Werbung ⬇️ Socials & more
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 53 of them (4%) posted content for Ugreen in 3 or more separate calendar months. The most consistent partner is @dertechnikmeister, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of Ugreen's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Ugreen had the most influencer activity. 16.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Ugreen collaborating with an influencer in United States.
NEEWER and TORRAS are realistic competitors to Ugreen as both sell widely distributed consumer electronics accessories and gear through similar online channels and influencer-heavy marketing. Their product overlap in tech peripherals and accessories makes them strong benchmarks for Ugreen’s influencer strategy.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, significantly outpacing TORRAS (2.3k posts) and Ugreen (2k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with NEEWER at 3.4k, TORRAS at 1.7k, Ugreen at 910 posts. TORRAS's activity is particularly concentrated on Instagram. On Instagram, NEEWER has multiple times more posts than Ugreen.
Estimated sponsored posts in Ugreen's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.6k posts, 28%), Italy (603 posts, 10.3%), India (404 posts, 6.9%), while TORRAS leads in Japan with 468 posts (20.1%), while Ugreen leads in Germany with 167 posts (8.4%). Looking at United States specifically, the split is NEEWER at 1.6k posts (28%), TORRAS at 694 posts (29.8%), Ugreen at 321 posts (16.1%). Ugreen's strength in Germany may indicate a home-market focus, while NEEWER shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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