EVRY JEWELS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.4k pieces of influencer content sponsored by EVRY JEWELS over the last 12 months.
This report breaks down where & how EVRY JEWELS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EVRY JEWELS, see here: EVRY JEWELS influencers.
Influencer activity throughout the year
EVRY JEWELS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
EVRY JEWELS's influencer activity by month
Number of sponsored posts
EVRY JEWELS's influencer output appears relatively consistent throughout the year, averaging about 869 sponsored posts per month. August recorded the highest volume at 1.1k posts (31% above average), while October was the quietest at 630 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EVRY JEWELS's sponsored influencer collaborations break down by social platform:
- TikTok: 9.3k posts (88.7%)
- Instagram: 1.0k posts (9.8%)
- YouTube: 160 posts (1.5%)
EVRY JEWELS's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for EVRY JEWELS.
Here are 3 examples of EVRY JEWELS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
isabelle.yii x EVRY JEWELS
Influencer bio
tiktok: isabelle.yii
Collaboration metrics
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salmajabarbique x EVRY JEWELS
Influencer bio
الحمد لله 💌: salma@tiddle.io skits | curly hair | beauty | fashion parent managed @67 @🌝
Collaboration metrics
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jbauth x EVRY JEWELS
Influencer bio
I am a professional figure skater and full-time travel & lifestyle creator sharing my adventures on and off the ice. From life working on cruise ships to traveling the world, I bring you a mix of lifestyle, fitness, productivity, and behind-the-scenes skating content. subscribe for: ✩ life as a pro skater & performer ✩ travel vlogs & cruise ship adventures ✩ productivity & lifestyle content ✩ health inspo & figure skating new videos every monday + friday! #travelvlog #cruiseshiplife #dayinmylife
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers EVRY JEWELS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EVRY JEWELS's influencers average views (TikTok)
Based on each influencer's average views per post
With 38% of partnerships featuring creators averaging 1K-5K views, EVRY JEWELS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 34.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
asabasics x EVRY JEWELS
Influencer bio
u can be U!! 💌 kaili@tiddle.io @kaili’s thoughts
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
clairetrinityy x EVRY JEWELS
Influencer bio
all things girly 🎀 📍bay area & north carolina @Fashion Nova Babe 💌 clairetrinityyy@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EVRY JEWELS's repeat partnerships
Out of 4.9k unique influencers in our dataset, 411 of them (8%) posted content for EVRY JEWELS in 3 or more separate calendar months. The most consistent partner is @pipercrawford6, who has collaborated across 10 months with 57 total posts.
Here are 3 examples of EVRY JEWELS's repeat influencer partnerships, with links to the sponsored content.
pipercrawford6 x EVRY JEWELS
pipercrawford6 x EVRY JEWELS
KotaAsmr x EVRY JEWELS
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EVRY JEWELS had the most influencer activity. 55% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (16.1%)
- United Kingdom (4.8%)
- Australia (4.3%)
EVRY JEWELS's influencer activity by market
Here is another example of EVRY JEWELS collaborating with an influencer in United States.
mackenzie.nadeau x EVRY JEWELS
EVRY JEWELS's influencer activity vs. related brands
Pavoi and ana luisa compete with EVRY JEWELS in trendy, giftable jewelry that performs well in haul content and everyday styling posts. They target similar price points and social-first shoppers, making them strong influencer comparators.
Total influencer content
EVRY JEWELS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pavoi leads with 19.4k sponsored posts, significantly outpacing EVRY JEWELS (10.4k posts) and ana luisa (2.4k posts). Across all three brands, the average volume is 10.7k posts, indicating mature, scaled influencer programs.
By social platform
EVRY JEWELS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EVRY JEWELS leads on Instagram, while Pavoi has the most activity on TikTok and ana luisa has the most activity on YouTube. The gap is most notable on TikTok, with Pavoi at 19.4k, EVRY JEWELS at 9.3k, ana luisa at 265 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. TikTok accounts for most posts for both EVRY JEWELS and Pavoi, while ana luisa posts far more on YouTube than the others.
By geographical market
EVRY JEWELS vs. related brands influencer activity (by country)
Estimated sponsored posts in EVRY JEWELS's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (5.7k posts, 55%), Canada (1.7k posts, 16.1%), United Kingdom (501 posts, 4.8%), suggesting a North America focus. Looking at United States specifically, the split is EVRY JEWELS at 5.7k posts (55%), ana luisa at 1.4k posts (58.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Pavoi's Influencer Marketing Strategy
- ana luisa's Influencer Marketing Strategy
- Pacifica Beauty's Influencer Marketing Strategy
- K18 Hair's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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