EVRY JEWELS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.5k pieces of influencer content sponsored by EVRY JEWELS over the last 12 months.
This report breaks down where & how EVRY JEWELS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EVRY JEWELS, see here: EVRY JEWELS influencers.
Influencer activity throughout the year
EVRY JEWELS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
EVRY JEWELS's influencer activity by month
Number of sponsored posts
EVRY JEWELS's influencer output appears relatively consistent throughout the year, averaging about 706 sponsored posts per month. November recorded the highest volume at 995 posts (41% above average), while May was the quietest at 229 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EVRY JEWELS's sponsored influencer collaborations break down by social platform:
- TikTok: 7.6k posts (89.3%)
- Instagram: 892 posts (10.5%)
- YouTube: 14 posts (0.2%)
EVRY JEWELS's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for EVRY JEWELS.
Here are 3 examples of EVRY JEWELS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
brynnemarie x EVRY JEWELS
Influencer bio
hi! tiktok: brynnemarieeee (5M+) email: brynne@select.co
Collaboration metrics
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salmajabarbique x EVRY JEWELS
![TikTok post by @salmajabarbique for EVRY JEWELS. Caption reads: [...] @Princess Polly @abercrombie @Levi’s....](https://images.od.modash.io/d6bba25c762be2b6711255ace8cc358cb8bf5236)
Influencer bio
الحمد لله 💌: salma@tiddle.io grwm | curly hair | beauty | fashion parent managed @67 @🌝
Collaboration metrics
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ClementsCrew x EVRY JEWELS
Influencer bio
We decided to start a YouTube Channel so that everyone could get to know Ava, Leah, and the rest of our family a little more! It's really hard to truly understand the girls and our family dynamic only through the pictures we post on Instagram! This past year and a half since the girls (and my son) have started in the industry has been fun, crazy, all over the place but such an exciting adventure and we want to share that with you! Be sure to subscribe so that we can take you on this adventure with us! A lot of fun new opportunities coming soon! Blog: www.theclementstwins.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers EVRY JEWELS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EVRY JEWELS's influencers average views (TikTok)
Based on each influencer's average views per post
With 42.3% of partnerships featuring creators averaging 1K-5K views, EVRY JEWELS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.9M avg views/post):
user26866541 x EVRY JEWELS
![TikTok post by @user26866541 for EVRY JEWELS. Caption reads: [...] #greenscreen most are in my showcase @EVRY....](https://images.od.modash.io/8d564fae382fee9425b2d521e69e15f92fb367da)
Influencer bio
💝🍆🎀😇✨🔥🐶 IG - makaraobande
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
alehidaalgoo x EVRY JEWELS
Influencer bio
Hola caracola 👋🏻 Ig:alehidaalgoo alehidalgocolabs@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EVRY JEWELS's repeat partnerships
Out of 4.5k unique influencers in our dataset, 253 of them (6%) posted content for EVRY JEWELS in 3 or more separate calendar months. The most consistent partner is @belle_fits, who has collaborated across 11 months with 30 total posts.
Here are 3 examples of EVRY JEWELS's repeat influencer partnerships, with links to the sponsored content.
belle_fits x EVRY JEWELS
![TikTok post by @belle_fits for EVRY JEWELS. Caption reads: run to @EvryJewels and use my code: BELLE77 [...].](https://images.od.modash.io/f5bcce2cd45f2e800669d7453ab98bc38df49486)
britt.evryjewels x EVRY JEWELS
![TikTok post by @britt.evryjewels for EVRY JEWELS. Caption reads: [...] calendar 🎄🎅🏼☃️ @britt.evryjewels....](https://images.od.modash.io/29ca40571993243ebe44796462877ad86e277e94)
![TikTok post by @britt.evryjewels for EVRY JEWELS. Caption reads: @EVRY JEWELS new rings #rings #tiktokshop [...].](https://images.od.modash.io/3c86a8db1546cf0f48f8749db8b045acfd01a874)
pipercrawford6 x EVRY JEWELS
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: [...] extra $ off your order with Evry Jewels 💞....](https://images.od.modash.io/46e0a35508fd19d073d43d8f83b7c476c22e20ea)
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: @EvryJewels is raising their prices???!! [...].](https://images.od.modash.io/69c8d0295be5e4bc487727a13904302b63446878)
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: @EvryJewels Use code PIPER47 for $ off [...].](https://images.od.modash.io/ee92c1a424ff9f239e56383b18dc5b9dcfaaa4be)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EVRY JEWELS had the most influencer activity. 71.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.7%)
- Australia (3.8%)
- United Kingdom (3.6%)
EVRY JEWELS's influencer activity by market
Here is another example of EVRY JEWELS collaborating with an influencer in United States.
mackenzie.nadeau x EVRY JEWELS
![TikTok post by @mackenzie.nadeau for EVRY JEWELS. Caption reads: @EvryJewels code:MACKENZIE2 <3 #evryjewels [...].](https://images.od.modash.io/e88bfd28fa44c7f739e7ed7d8cd9106ccea10753)
EVRY JEWELS's influencer activity vs. related brands
Ana Luisa and En Route Jewelry compete directly with EVRY JEWELS in affordable, trend-led jewelry, sharing a similar influencer seeding and gifting playbook to drive repeat purchases.
Total influencer content
EVRY JEWELS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 8.5k sponsored posts, significantly outpacing En Route Jewelry (2.8k posts) and ana luisa (667 posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs. EVRY JEWELS has far more total social posts than ana luisa and En Route Jewelry.
By social platform
EVRY JEWELS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EVRY JEWELS leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 7.6k, En Route Jewelry at 2.1k, ana luisa at 322 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. On TikTok, EVRY JEWELS has several times more posts than ana luisa and En Route Jewelry.
By geographical market
EVRY JEWELS vs. related brands influencer activity (by country)
Estimated sponsored posts in EVRY JEWELS's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (6k posts, 71.3%), Canada (737 posts, 8.7%), Australia (322 posts, 3.8%), suggesting a North America focus, while En Route Jewelry has the highest estimated sponsored-post volume in United Kingdom (277 posts, 9.9%), France (151 posts, 5.4%), suggesting a Europe focus. Looking at United States specifically, the split is EVRY JEWELS at 6k posts (71.3%), En Route Jewelry at 1.3k posts (44.7%), ana luisa at 374 posts (56.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ana luisa's Influencer Marketing Strategy
- En Route Jewelry's Influencer Marketing Strategy
- Pacifica Beauty's Influencer Marketing Strategy
- K18 Hair's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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