We analyzed 9.4k pieces of influencer content sponsored by EVRY JEWELS over the last 12 months.
This report breaks down where & how EVRY JEWELS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EVRY JEWELS, see here: EVRY JEWELS influencers.
EVRY JEWELS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
EVRY JEWELS's influencer output appears relatively consistent throughout the year, averaging about 778 sponsored posts per month. November recorded the highest volume at 1.1k posts (35% above average), while April was the quietest at 546 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EVRY JEWELS's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for EVRY JEWELS.
Here are 3 examples of EVRY JEWELS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
check out my art account if ur cool: @brynneart tiktok: brynnemarieeee (5M+) email: brynne@select.co
Collaboration metrics
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Influencer bio
الحمد لله 💌: salma@tiddle.io grwm | curly hair | beauty | fashion parent managed OR 📍
Collaboration metrics
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Influencer bio
just a 25 year old girl from New York talking to a camera follow my socials ✨ Instagram: @amanda.pulitano Tik Tok: @amanda.pulitano Twitter: @amandapulitano Snapchat: @amandapulitano6 Business inquiries: pulitano@thesociablesociety.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers EVRY JEWELS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.9% of partnerships featuring creators averaging 1K-5K views, EVRY JEWELS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.9M avg views/post):
Influencer bio
LA📍 old f1 fan acc my ONLY ACCOUNT/STOP POSTING ME ON APPS GIT GIT GIT GRRRAH 📨-> beesobased@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Hola caracola 👋🏻 Ig:alehidaalgoo alehidalgocolabs@gmail.com 💌
Collaboration metrics
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Out of 5k unique influencers in our dataset, 276 of them (6%) posted content for EVRY JEWELS in 3 or more separate calendar months. The most consistent partner is @ameliedesai, who has collaborated across 12 months with 38 total posts.
Here are 3 examples of EVRY JEWELS's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where EVRY JEWELS had the most influencer activity. 64.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of EVRY JEWELS collaborating with an influencer in United States.
EVRY JEWELS competes with ana luisa and BaubleBar in affordable, giftable jewelry that performs well in creator styling and “stacking” content. Their audiences overlap around trend-driven accessories and impulse-friendly drops promoted via influencers.
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 9.4k sponsored posts, significantly outpacing ana luisa (2.9k posts) and BaubleBar (480 posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. EVRY JEWELS has more than 3 times as many total posts as ana luisa and far more than BaubleBar.
Sponsored posts by platform
EVRY JEWELS leads on Instagram and TikTok, while ana luisa leads on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 8.1k, ana luisa at 178, BaubleBar at 114 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. On TikTok, EVRY JEWELS has more than 40 times as many posts as ana luisa and more than 70 times as many as BaubleBar, while on YouTube ana luisa has more than 7 times as many posts as EVRY JEWELS.
Estimated sponsored posts in EVRY JEWELS's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (6.1k posts, 64.9%), Canada (843 posts, 9%), United Kingdom (412 posts, 4.4%), suggesting a North America focus. Looking at United States specifically, the split is EVRY JEWELS at 6.1k posts (64.9%), ana luisa at 1.6k posts (56.7%), BaubleBar at 407 posts (84.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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