EVRY JEWELS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.6k pieces of influencer content sponsored by EVRY JEWELS over the last 12 months.
This report breaks down where & how EVRY JEWELS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EVRY JEWELS, see here: EVRY JEWELS influencers.
Influencer activity throughout the year
EVRY JEWELS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
EVRY JEWELS's influencer activity by month
Number of sponsored posts
EVRY JEWELS's influencer output appears relatively consistent throughout the year, averaging about 800 sponsored posts per month. June recorded the highest volume at 1.1k posts (33% above average), while September was the quietest at 500 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EVRY JEWELS's sponsored influencer collaborations break down by social platform:
- TikTok: 8.6k posts (89.5%)
- Instagram: 941 posts (9.8%)
- YouTube: 66 posts (0.7%)
EVRY JEWELS's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for EVRY JEWELS.
Here are 3 examples of EVRY JEWELS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
isabelle.yii x EVRY JEWELS
Influencer bio
tiktok: isabelle.yii
Collaboration metrics
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salmajabarbique x EVRY JEWELS
![TikTok post by @salmajabarbique for EVRY JEWELS. Caption reads: [...] @Princess Polly @abercrombie @Levi’s....](https://images.od.modash.io/d6bba25c762be2b6711255ace8cc358cb8bf5236)
Influencer bio
الحمد لله 💌: salma@tiddle.io skits | curly hair | beauty | fashion parent managed @67 @🌝
Collaboration metrics
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ClementsCrew x EVRY JEWELS
Influencer bio
Welcome to our channel! We started this space so you can get to know Ava, Leah, and the rest of our family beyond the photos you see on Instagram. From the girls’ early modeling days, to our family’s journey through Kevin’s fight against cancer, to where life has taken us five years later — we’re sharing it all here. Expect behind-the-scenes moments, shorts with friends, brand collaborations, family life, and the real dynamic of our fam.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.8%
- Carousels: 2.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers EVRY JEWELS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EVRY JEWELS's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.6% of partnerships featuring creators averaging 1K-5K views, EVRY JEWELS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 33.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
ava_mikell x EVRY JEWELS
Influencer bio
ASU 2030 beauty | lifestyle | aesthetic Collabs: 💌avamikell.collabs@gmail.com Check out my Creator Blueprint ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
alehidaalgoo x EVRY JEWELS
Influencer bio
Hola caracola 👋🏻 Ig:alehidaalgoo alehidalgocolabs@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EVRY JEWELS's repeat partnerships
Out of 4.7k unique influencers in our dataset, 333 of them (7%) posted content for EVRY JEWELS in 3 or more separate calendar months. The most consistent partner is @pipercrawford6, who has collaborated across 10 months with 52 total posts.
Here are 3 examples of EVRY JEWELS's repeat influencer partnerships, with links to the sponsored content.
pipercrawford6 x EVRY JEWELS
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: [...] extra $ off your order with Evry Jewels 💞....](https://images.od.modash.io/46e0a35508fd19d073d43d8f83b7c476c22e20ea)
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: @EvryJewels is raising their prices???!! [...].](https://images.od.modash.io/69c8d0295be5e4bc487727a13904302b63446878)
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: @EvryJewels Use code PIPER47 for $ off [...].](https://images.od.modash.io/ee92c1a424ff9f239e56383b18dc5b9dcfaaa4be)
pipercrawford6 x EVRY JEWELS
![Instagram post by @pipercrawford6 for EVRY JEWELS. Caption reads: [...] @fineryfragrance @evryjewels @curednutrition....](https://images.od.modash.io/1da352665c1420b0aaf57f741dea7e1d637935e9)
![Instagram post by @pipercrawford6 for EVRY JEWELS. Caption reads: [...] is $3.99 right now at @evryjewels !! use....](https://images.od.modash.io/9c3ffc709d27e22c603b474dd9594465362a5d57)
![Instagram post by @pipercrawford6 for EVRY JEWELS. Caption reads: [...] $ off your order during the @evryjewels....](https://images.od.modash.io/651600f1b71a4bb2be2ca1405c93ea673015b772)
britt.evryjewels x EVRY JEWELS
![TikTok post by @britt.evryjewels for EVRY JEWELS. Caption reads: [...] calendar 🎄🎅🏼☃️ @britt.evryjewels....](https://images.od.modash.io/29ca40571993243ebe44796462877ad86e277e94)
![TikTok post by @britt.evryjewels for EVRY JEWELS. Caption reads: @EVRY JEWELS new rings #rings #tiktokshop [...].](https://images.od.modash.io/3c86a8db1546cf0f48f8749db8b045acfd01a874)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EVRY JEWELS had the most influencer activity. 69.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (9.4%)
- United Kingdom (4.5%)
- Mexico (2.9%)
EVRY JEWELS's influencer activity by market
Here is another example of EVRY JEWELS collaborating with an influencer in United States.
mackenzie.nadeau x EVRY JEWELS
![TikTok post by @mackenzie.nadeau for EVRY JEWELS. Caption reads: @EvryJewels code:MACKENZIE2 <3 #evryjewels [...].](https://images.od.modash.io/e88bfd28fa44c7f739e7ed7d8cd9106ccea10753)
EVRY JEWELS's influencer activity vs. related brands
ana luisa and En Route Jewelry compete with EVRY JEWELS in affordable, trend-led jewelry marketed through creators and gifting moments. They target similar audiences looking for stackable pieces and everyday styling content.
Total influencer content
EVRY JEWELS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 9.6k sponsored posts, significantly outpacing En Route Jewelry (2.9k posts) and ana luisa (2.1k posts). Across all three brands, the average volume is 4.9k posts, indicating mature, scaled influencer programs. EVRY JEWELS has more total posts than ana luisa and En Route Jewelry combined.
By social platform
EVRY JEWELS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EVRY JEWELS leads on Instagram and TikTok, while ana luisa leads on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 8.6k, En Route Jewelry at 2.1k, ana luisa at 284 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. On TikTok, EVRY JEWELS has several times more posts than ana luisa and En Route Jewelry.
By geographical market
EVRY JEWELS vs. related brands influencer activity (by country)
Estimated sponsored posts in EVRY JEWELS's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (6.7k posts, 69.3%), Canada (902 posts, 9.4%), United Kingdom (432 posts, 4.5%), suggesting a North America focus, while En Route Jewelry leads in Italy with 157 posts (5.4%). Looking at United States specifically, the split is EVRY JEWELS at 6.7k posts (69.3%), En Route Jewelry at 1.2k posts (42.3%), ana luisa at 1.2k posts (56.3%). EVRY JEWELS's strength in United States and United Kingdom may indicate a home-market focus, while En Route Jewelry shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ana luisa's Influencer Marketing Strategy
- En Route Jewelry's Influencer Marketing Strategy
- Pacifica Beauty's Influencer Marketing Strategy
- K18 Hair's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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