EVRY JEWELS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by EVRY JEWELS over the last 12 months.
This report breaks down where & how EVRY JEWELS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EVRY JEWELS, see here: EVRY JEWELS influencers.
Influencer activity throughout the year
EVRY JEWELS's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
EVRY JEWELS's influencer activity by month
Number of sponsored posts
EVRY JEWELS's influencer output appears relatively consistent throughout the year, averaging about 209 sponsored posts per month. August recorded the highest volume at 297 posts (42% above average), while April was the quietest at 128 posts.
EVRY JEWELS's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 32.7M, while February recorded the least at 821.2k. Across all tracked posts in the 12-month window, average views per post were 28.3k. Interestingly, the highest-view month (November) does not align with peak post volume (August), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @salmajabarbique, generated 16.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EVRY JEWELS's sponsored influencer collaborations break down by social platform:
- TikTok: 2.3k posts (90.1%)
- Instagram: 211 posts (8.4%)
- YouTube: 38 posts (1.5%)
EVRY JEWELS's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for EVRY JEWELS.
Here are 3 examples of EVRY JEWELS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sierra_locklear01 x EVRY JEWELS
Influencer bio
UNCP 23 🎓 Tiktok: Sierra.locklear
Collaboration metrics
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salmajabarbique x EVRY JEWELS
![TikTok post by @salmajabarbique for EVRY JEWELS. Caption reads: [...] @Princess Polly @abercrombie @Levi’s....](https://images.od.modash.io/d6bba25c762be2b6711255ace8cc358cb8bf5236)
Influencer bio
الحمد لله 💌: salma@tiddle.io grwm | curly hair | beauty | fashion parent managed OR 📍
Collaboration metrics
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AmandaPulitano x EVRY JEWELS
![YouTube post by @AmandaPulitano for EVRY JEWELS. Caption reads: [...] my evry necklace here!!....](https://images.od.modash.io/2d25c11811e6904fe1a93bc69927ea3199588add)
Influencer bio
just a 25 year old girl from New York talking to a camera follow my socials ✨ Instagram: @amanda.pulitano Tik Tok: @amanda.pulitano Twitter: @amandapulitano Snapchat: @amandapulitano6 Business inquiries: pulitano@thesociablesociety.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers EVRY JEWELS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EVRY JEWELS's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.1% of partnerships featuring creators averaging 1K-5K views, EVRY JEWELS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 37.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
its_lola.winters x EVRY JEWELS
![TikTok post by @its_lola.winters for EVRY JEWELS. Caption reads: [...] yours before they’re re out of stock!....](https://images.od.modash.io/89f11d9904f0c90d38c6a5cd6d1e422ff9ca1c2e)
Influencer bio
Your new best friend 😚 💌:lola@insightmedia.com @lo.by.lola
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
kikifrenchhh x EVRY JEWELS
Influencer bio
@AYBL | Athlete DC- KIKI10 💌-kyrafrench25@gmail.com INSTA- kyra.french
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EVRY JEWELS's repeat partnerships
Out of 1.8k unique influencers in our dataset, 57 of them (3%) posted content for EVRY JEWELS in 3 or more separate calendar months. The most consistent partner is @pipercrawford6, who has collaborated across 6 months with 12 total posts.
Here are 3 examples of EVRY JEWELS's repeat influencer partnerships, with links to the sponsored content.
pipercrawford6 x EVRY JEWELS
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: WE LOVE EVRY JEWELS!! Use code PIPER47 for [...].](https://images.od.modash.io/6e3b2dd96f62409910b9529dc15359b6ba95f8a6)
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: [...] extra $ off your order with Evry Jewels 💞....](https://images.od.modash.io/46e0a35508fd19d073d43d8f83b7c476c22e20ea)
![TikTok post by @pipercrawford6 for EVRY JEWELS. Caption reads: [...] Day advent box from Evry Jewels for yourself....](https://images.od.modash.io/4854fea72b11ada7ca6047026181edcc4a8965d9)
pipercrawford6 x EVRY JEWELS
![Instagram post by @pipercrawford6 for EVRY JEWELS. Caption reads: [...] so silly!! Anyways go shop Evry Jewels with....](https://images.od.modash.io/747dd08f726f3dcacc533aca51001d5ec52b9ebd)
adriananoriega x EVRY JEWELS
![YouTube post by @adriananoriega for EVRY JEWELS. Caption reads: [...]
~ ♡ evryjewels - [...].](https://images.od.modash.io/4f5ad61cc9052589440e5314556fe383f47f299c)
![YouTube post by @adriananoriega for EVRY JEWELS. Caption reads: [...]
~ ♡ evryjewels - [...].](https://images.od.modash.io/c98b970ce1d466ed4f35fac257fa94b4e8baf382)
![YouTube post by @adriananoriega for EVRY JEWELS. Caption reads: [...]
~ ♡ evryjewels - [...].](https://images.od.modash.io/d3a338f086f88e8b1684ad6b476186aa90ee6c86)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EVRY JEWELS had the most influencer activity. 68.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.6%)
- United Kingdom (5%)
- Mexico (2.4%)
EVRY JEWELS's influencer activity by market
Here is another example of EVRY JEWELS collaborating with an influencer in United States.
karsynmeyering x EVRY JEWELS
EVRY JEWELS's influencer activity vs. related brands
EVRY JEWELS competes in affordable, trend-driven jewelry where TikTok and Instagram styling content is a key growth lever. ana luisa and En Route Jewelry target similar fashion-forward buyers with comparable gifting and stacking-friendly assortments.
Total influencer content
EVRY JEWELS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EVRY JEWELS leads with 2.5k sponsored posts, significantly outpacing ana luisa (1.2k posts) and En Route Jewelry (723 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments. EVRY JEWELS has more than twice as many total posts as ana luisa and more than three times as many as En Route Jewelry.
By social platform
EVRY JEWELS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EVRY JEWELS leads on Instagram and TikTok, while ana luisa leads on YouTube. The gap is most notable on TikTok, with EVRY JEWELS at 2.3k, En Route Jewelry at 581, ana luisa at 142 posts. EVRY JEWELS's activity is particularly concentrated on TikTok. On TikTok, EVRY JEWELS has multiple times more posts than ana luisa and En Route Jewelry, while on YouTube ana luisa has far more posts than EVRY JEWELS and En Route Jewelry.
By geographical market
EVRY JEWELS vs. related brands influencer activity (by country)
Estimated sponsored posts in EVRY JEWELS's top markets
EVRY JEWELS has the highest estimated sponsored-post volume in United States (1.7k posts, 68.5%), Canada (216 posts, 8.6%), United Kingdom (125 posts, 5%), suggesting a North America focus, while En Route Jewelry leads in France with 30 posts (4.2%). Looking at United States specifically, the split is EVRY JEWELS at 1.7k posts (68.5%), ana luisa at 669 posts (56.9%), En Route Jewelry at 339 posts (46.9%).
Read more influencer strategy breakdowns
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