We analyzed 2.7k pieces of influencer content sponsored by Jaded LDN over the last 12 months.
This report breaks down where & how Jaded LDN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jaded LDN, see here: Jaded LDN influencers.
Jaded LDN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Jaded LDN's influencer output appears relatively consistent throughout the year, averaging about 223 sponsored posts per month. August recorded the highest volume at 276 posts (24% above average), while February was the quietest at 137 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jaded LDN's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jaded LDN.
Here are 3 examples of Jaded LDN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
london ₊˚⊹♡ @pomfie_official olivia@cadence-talent.com
Collaboration metrics
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Influencer bio
ig: @leamarieolympe leamarieolympe@gmail.com french princess <3
Collaboration metrics
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Influencer bio
pisces lover girl based in nyc hi, i'm maddie! i make videos about dating, fashion, film/tv and whatever else is on my heart that week. i also have a podcast called emotionally online for all the slumber party secret swapping vibes you can dream up. thanks for being here :) For business inquiries: partylikemaddie@outloudtalent.com FAQ: →How old are you? ✭ 28 →Where do you live? ✭ Brooklyn, New York City →What do you edit with? ✭ Adobe Premiere Pro →What do you film with? ✭ Canon G7x or Sony a7c →What do you shoot photo on? ✭ Fujifilm x100v →What microphone do you use? ✭ Sennheiser MD 46 - Dynamic ENG Microphone
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Jaded LDN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Jaded LDN's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (25.9k avg views/post):
Influencer bio
⌖ i love art @murzz.shop oohristine@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
• staple wardrobe and beauty • creator #freethepimple @freethepimple • I question people @louasksyou 🎤 • contact - jack@kultlondon.uk 🇬🇧 @kulttalent
Collaboration metrics
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Out of 1.9k unique influencers in our dataset, 6 of them (0%) posted content for Jaded LDN in 3 or more separate calendar months. The most consistent partner is @jessieetrueman, who has collaborated across 7 months with 8 total posts.
Here are 1 examples of Jaded LDN's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Jaded LDN had the most influencer activity. 42.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Jaded LDN collaborating with an influencer in France.
Jaded LDN’s edgy, youth-driven streetwear aesthetic closely overlaps with Edikted and Dolls Kill, which target similar Gen Z trend cycles and compete heavily through TikTok-led discovery.
Total sponsored posts tracked (last 12 months)
Edikted leads with 35.6k sponsored posts, significantly outpacing Dolls Kill (4.8k posts) and Jaded LDN (2.7k posts). Across all three brands, the average volume is 14.4k posts, indicating mature, scaled influencer programs. Edikted has many more total posts than Jaded LDN and Dolls Kill.
Sponsored posts by platform
Among these brands, Edikted leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Edikted at 28.3k, Dolls Kill at 2.6k, Jaded LDN at 849 posts. Edikted's activity is particularly concentrated on TikTok. Edikted has far more TikTok posts than Jaded LDN and Dolls Kill.
Estimated sponsored posts in Jaded LDN's top markets
Edikted has the highest estimated sponsored-post volume in United States (24k posts, 66.6%), United Kingdom (3.8k posts, 10.6%), Canada (1.6k posts, 4.5%), suggesting a North America focus, while Dolls Kill leads in Brazil with 211 posts (4.4%), while Jaded LDN leads in France with 127 posts (4.7%). Looking at United States specifically, the split is Edikted at 24k posts (66.6%), Dolls Kill at 3.3k posts (67.7%), Jaded LDN at 1.1k posts (42.5%). Jaded LDN's strength in France may indicate a home-market focus, while Edikted shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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