Jaded LDN Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 86 pieces of influencer content sponsored by Jaded LDN over the last 12 months.
This report breaks down where & how Jaded LDN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jaded LDN, see here: Jaded LDN influencers.
Influencer activity throughout the year
Jaded LDN's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Jaded LDN's influencer activity by month
Number of sponsored posts
Jaded LDN's sponsored post volume appears to trend upward over the 12-month period, rising from 5 posts in January to 12 in December. The peak month, December, reached 12 posts, 71% higher than the monthly average of 7.
Jaded LDN's influencer activity by month (views)
Total views on sponsored video posts
December generated the most views at 411.2k, while March recorded the least at 12.1k. Across all tracked posts in the 12-month window, average views per post were 20.1k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @olafflee, generated 380.7k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jaded LDN's sponsored influencer collaborations break down by social platform:
- Instagram: 70 posts (81.4%)
- TikTok: 14 posts (16.3%)
- YouTube: 2 posts (2.3%)
Jaded LDN's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jaded LDN.
Here are 3 examples of Jaded LDN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
olafflee x Jaded LDN
![Instagram post by @olafflee for Jaded LDN. Caption reads: [...] is just POLKA DOTS hehe....](https://images.od.modash.io/f4ee327e0ac639a51fb1855fc1da3af0d94e5e12)
Influencer bio
london ₊˚⊹♡ @pomfie_official olivia@cadence-talent.com
Collaboration metrics
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mlee_sts x Jaded LDN
Influencer bio
⭑
Collaboration metrics
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MaddieDragsbaek x Jaded LDN
![YouTube post by @MaddieDragsbaek for Jaded LDN. Caption reads: [...] Sweater from Jaded London:....](https://images.od.modash.io/d73a7b6dbb7867f974fb7ce24757cbfce0eb3264)
Influencer bio
pisces lover girl based in nyc hi, i'm maddie! i make videos about dating, fashion, film/tv and whatever else is on my heart that week. i also have a podcast called emotionally online for all the slumber party secret swapping vibes you can dream up. thanks for being here :) For business inquiries: partylikemaddie@outloudtalent.com FAQ: →How old are you? ✭ 28 →Where do you live? ✭ Brooklyn, New York City →What do you edit with? ✭ Adobe Premiere Pro →What do you film with? ✭ Canon G7x or Sony a7c →What do you shoot photo on? ✭ Fujifilm x100v →What microphone do you use? ✭ Sennheiser MD 46 - Dynamic ENG Microphone
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 62.9%
- Reels: 37.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Jaded LDN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Jaded LDN's influencers average views (Instagram)
Based on each influencer's average views per post
With 40% of partnerships featuring creators averaging 10K-50K views, Jaded LDN's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (25.9k avg views/post):
ohristine x Jaded LDN
Influencer bio
⌖ i love art inquiries ♡ - oohristine@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post):
lounorthcote x Jaded LDN
![Instagram post by @lounorthcote for Jaded LDN. Caption reads: [...] inner BRAT for COACHELLA day 2 in this....](https://images.od.modash.io/3a716cce9c289e7836f4b6be5bb026969e9c76dd)
Influencer bio
• fashion + beauty + life • creator #freethepimple @freethepimple • I question people @louasksyou 🎤 • contact - jack@kultlondon.uk 🇬🇧
Collaboration metrics
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Jaded LDN's repeat partnerships
Out of 78 unique influencers in our dataset, 1 of them (1%) posted content for Jaded LDN in 3 or more separate calendar months. The most consistent partner is @dionbal, who has collaborated across 3 months with 3 total posts.
Here are 1 examples of Jaded LDN's repeat influencer partnerships, with links to the sponsored content.
dionbal x Jaded LDN
![Instagram post by @dionbal for Jaded LDN. Caption reads: ♥️ ♠️ ♦️ ♣️ @jadedldn eyewear campaign [...].](https://images.od.modash.io/d69bd298b1afb09cf8e66140fce49104b96773d6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Jaded LDN had the most influencer activity. 42.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.2%)
- Brazil (4.8%)
- France (4.8%)
Jaded LDN's influencer activity by market
Here is another example of Jaded LDN collaborating with an influencer in United States.
yanina_oyarzo x Jaded LDN
Jaded LDN's influencer activity vs. related brands
Jaded LDN sits in trend-driven streetwear with a Gen Z fashion audience. Cold Culture and Culture Kings compete for similar shoppers in the streetwear ecosystem and are useful references for drop-based hype and influencer styling content.
Total influencer content
Jaded LDN vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cold Culture leads with 1k sponsored posts, significantly outpacing Culture Kings (551 posts) and Jaded LDN (86 posts). Across all three brands, the average volume is 562 posts, suggesting moderate but consistent investment. Cold Culture has far more total posts than Jaded LDN and Culture Kings.
By social platform
Jaded LDN vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Cold Culture leads on Instagram and TikTok and Culture Kings leads on YouTube. The gap is most notable on Instagram, with Cold Culture at 455, Jaded LDN at 70, Culture Kings at 68 posts. Jaded LDN's activity is particularly concentrated on Instagram. On TikTok, Cold Culture and Culture Kings post many more times than Jaded LDN.
By geographical market
Jaded LDN vs. related brands influencer activity (by country)
Estimated sponsored posts in Jaded LDN's top markets
Culture Kings has the highest estimated sponsored-post volume in United States (309 posts, 56%), Australia (110 posts, 20%), United Kingdom (26 posts, 4.8%), while Cold Culture has the highest estimated sponsored-post volume in Spain (183 posts, 17.4%), Italy (114 posts, 10.9%), suggesting a Europe focus, while Jaded LDN leads in Brazil with 4 posts (4.8%). Looking at United States specifically, the split is Culture Kings at 309 posts (56%), Cold Culture at 247 posts (23.5%), Jaded LDN at 36 posts (42.3%).
Read more influencer strategy breakdowns
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