We analyzed 2.4k pieces of influencer content sponsored by Jaded LDN over the last 12 months.
This report breaks down where & how Jaded LDN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jaded LDN, see here: Jaded LDN influencers.
Jaded LDN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Jaded LDN's influencer output appears relatively consistent throughout the year, averaging about 197 sponsored posts per month. March recorded the highest volume at 262 posts (33% above average), while April was the quietest at 114 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jaded LDN's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jaded LDN.
Here are 3 examples of Jaded LDN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
london ₊˚⊹♡ @pomfie_official olivia@cadence-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
ig: @leamarieolympe leamarieolympe@gmail.com french princess <3
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Fashion&Beauty&Life style Magazine
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Jaded LDN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.7% of partnerships featuring creators averaging 10K-50K views, Jaded LDN's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (15.1k avg views/post):
Influencer bio
511 Laurence Coudert 🎬 digital @_madamecathy_ MA @contrebande @thechessclubarchives
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.3k avg views/post):
Influencer bio
📍Ldn, Accra Actress, Model Portfolio 👇🏾
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.7k unique influencers in our dataset, 3 of them (0%) posted content for Jaded LDN in 3 or more separate calendar months. The most consistent partner is @jessieetrueman, who has collaborated across 8 months with 9 total posts.
Here are 1 examples of Jaded LDN's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Jaded LDN had the most influencer activity. 41.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Jaded LDN collaborating with an influencer in United States.
Jaded LDN overlaps with Dolls Kill and Aelfric Eden in edgy, youth-driven streetwear and statement pieces that perform well on TikTok and Instagram. These brands compete for the same trend-hunting audience and often use creators for lookbooks and drops.
Total sponsored posts tracked (last 12 months)
Aelfric Eden leads with 15.6k sponsored posts, significantly outpacing Dolls Kill (4.3k posts) and Jaded LDN (2.4k posts). Across all three brands, the average volume is 7.4k posts, indicating mature, scaled influencer programs. Aelfric Eden has several times more total posts than Jaded LDN and Dolls Kill.
Sponsored posts by platform
Jaded LDN leads on Instagram, while Aelfric Eden has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Aelfric Eden at 15.4k, Dolls Kill at 2.6k, Jaded LDN at 653 posts. Jaded LDN's activity is particularly concentrated on Instagram. Aelfric Eden’s posts are almost entirely on TikTok, while Jaded LDN and Dolls Kill also post heavily on Instagram.
Estimated sponsored posts in Jaded LDN's top markets
Aelfric Eden has the highest estimated sponsored-post volume in United States (7.4k posts, 47.7%), India (3.1k posts, 19.6%), United Kingdom (1.1k posts, 7%), while Dolls Kill leads in Mexico with 212 posts (4.9%), while Jaded LDN leads in Brazil with 137 posts (5.8%). Looking at United States specifically, the split is Aelfric Eden at 7.4k posts (47.7%), Dolls Kill at 2.8k posts (64.8%), Jaded LDN at 980 posts (41.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.