We analyzed 2.6k pieces of influencer content sponsored by Jaded LDN over the last 12 months.
This report breaks down where & how Jaded LDN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jaded LDN, see here: Jaded LDN influencers.
Jaded LDN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Jaded LDN's influencer output appears relatively consistent throughout the year, averaging about 214 sponsored posts per month. April recorded the highest volume at 300 posts (40% above average), while July was the quietest at 85 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jaded LDN's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jaded LDN.
Here are 2 examples of Jaded LDN's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
swan 🦢 | ballerina in paris business: inesvebole@gmail.com
Collaboration metrics
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Influencer bio
cali insta @ezme.ruby Email: rubyesmeralda636@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Jaded LDN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35% of partnerships featuring creators averaging 10K-50K views, Jaded LDN's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (83.7k avg views/post):
Influencer bio
ᴠÄʟᴋᴏᴍᴍᴇɴ ᴛɪʟʟ ᴍɪᴛᴛ ᴠÄʀʟᴅ. Welcome to my world. Enquiries: jessie.trueman@hotmail.co.uk
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.2k avg views/post):
Influencer bio
gold coast, aus
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.8k unique influencers in our dataset, 9 of them (0%) posted content for Jaded LDN in 3 or more separate calendar months. The most consistent partner is @jessieetrueman, who has collaborated across 6 months with 8 total posts.
Here are 1 examples of Jaded LDN's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Jaded LDN had the most influencer activity. 40.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Jaded LDN collaborating with an influencer in United States.
Jaded LDN overlaps with IAMGIA and Cold Culture in streetwear-forward apparel that wins through drop culture and edgy creator styling, targeting similar Gen Z fashion audiences.
Total sponsored posts tracked (last 12 months)
IAMGIA leads with 6.5k sponsored posts, significantly outpacing Cold Culture (4.1k posts) and Jaded LDN (2.6k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. IAMGIA has more than double the total posts of Jaded LDN.
Sponsored posts by platform
Among these brands, IAMGIA leads on Instagram and TikTok and Cold Culture leads on YouTube. The gap is most notable on Instagram, with IAMGIA at 2.3k, Jaded LDN at 1.9k, Cold Culture at 0 posts. Jaded LDN's activity is particularly concentrated on Instagram. TikTok posts are heavily concentrated among IAMGIA and Cold Culture, while Cold Culture has no Instagram posts.
Estimated sponsored posts in Jaded LDN's top markets
IAMGIA has the highest estimated sponsored-post volume in United States (4.2k posts, 64.7%), Australia (311 posts, 4.8%), while Cold Culture has the highest estimated sponsored-post volume in France (1.9k posts, 46.2%), Spain (1.6k posts, 39.2%), Belgium (150 posts, 3.7%), suggesting a Europe focus, while Jaded LDN has the highest estimated sponsored-post volume in United Kingdom (368 posts, 14.3%), Brazil (113 posts, 4.4%). Looking at United States specifically, the split is IAMGIA at 4.2k posts (64.7%), Jaded LDN at 1k posts (40.2%). Jaded LDN's strength in United Kingdom may indicate a home-market focus, while Cold Culture shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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