Grüns Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.0k pieces of influencer content sponsored by Grüns over the last 12 months.

This report breaks down where & how Grüns invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Grüns, see here: Grüns influencers.

Influencer activity throughout the year

Grüns's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Grüns's influencer output appears relatively consistent throughout the year, averaging about 491 sponsored posts per month. August recorded the highest volume at 712 posts (45% above average), while March was the quietest at 295 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grüns's sponsored influencer collaborations break down by social platform:

• TikTok: 5.5k posts (91.7%)
• YouTube: 500 posts (8.3%)

TikTok influencer marketing is a clear focus for Grüns.

Here are 2 examples of Grüns's recent sponsored collaborations (one each for TikTok, YouTube).

kimnlizasmr x Grüns

kimnlizasmr

@kimnlizasmr

08 Apr, 26

1.3M

45.8K

[...] #birthday #surprise #mom #family @Grüns

Influencer bio

GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net

Collaboration metrics

Post views1.3M

Post EMV $28.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

reginandaniela x Grüns

reginandaniela

@reginandaniela

14 Mar, 26

954.3K

6.6K

Thanks for Grüns for sponsoring this video! Get up to 52% [...]

Influencer bio

Hi! We're Regina and Daniela. We're two best friends who like to go on adventures, be creative, film videos and overall just have fun! New videos every week.

Collaboration metrics

Post views954.3k

Post EMV $29.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 79.1% of partnerships featuring creators averaging <1K views, Grüns's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (88.8k avg views/post):

healthwithhunter x Grüns

healthwithhunter

@healthwithhunter

03 Apr, 26

155.1K

3.2K

New hidden gem at Costco 👀 I found my @Grüns superfood gummies staring at me… I eat [...]

Influencer bio

⭐️ NYC | Health Coach 🫐 Grocery Swaps & Tips 📧 healthwithhunter@gmail.com

Collaboration metrics

Post views155.1k

Post EMV $3.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

marlen.cooks x Grüns

marlen.cooks

@marlen.cooks

24 Apr, 26

10.1K

27

Superfoods Greens Gummies @Grüns ! Easy on the go packs!! [...]

Influencer bio

Let's cook 📧 marlenzuniga27@yahoo.com 📍 NWI

Collaboration metrics

Post views10.1k

Post EMV $203

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Grüns's repeat partnerships

christie.mk4u x Grüns

christie.mk4u

@christie.mk4u

04 Jan, 26

3K

4

@Grüns Grüns Super Greens Gummy Bears: [...]

christie.mk4u

@christie.mk4u

25 Jul, 26

916

1

@Grüns Nütrops! #gruns #ad [...]

christie.mk4u

@christie.mk4u

25 Jul, 26

912

2

@Grüns immün daily defense 13in1 [...]

bonniehoellein x Grüns

bonniehoellein

@bonniehoellein

29 Aug, 26

142.5K

2.5K

Thanks to LifeLock for sponsoring this video. Protect the life you’re building with LifeLock. Visit and use promo code LLSAVE for up to 35% off your first year. Terms apply. ●●●● My Discount Codes ●●●● Beddys Bedding: "bonnie" for 20% off Minky Blankets: "BONNIEH" for 50% off regular priced items www.softminkyblankets.com/BONNIEH TwoPages Curtains: "BONNIEHOELLEIN" for 15% off Kizik Shoes: this link gives you 10% off Protein Powder: "bonnie" for 10% off Geometry Towels: code "BONNIE" gives you 15% off: GRUNS Daily Gummy - this link gives you 45% off: ● ● ● ● ● ● ● ● ● Follow Me On Instagram ● ● ● ● ● ● ● ● ● Instagram: For business inquires only, bonnie.hoellein@gmail.com

bonniehoellein

@bonniehoellein

18 Sep, 26

42.5K

879

Thanks to LifeLock for sponsoring this video. Protect the life you’re building with LifeLock. Visit and use promo code LLSAVE for up to 35% off your first year. Terms apply. Chicken & Veggie Soup Recipe Sauté 1 diced onion and 1 full stalk of celery in butter. When the onions are clear, add 4 cloves of minced garlic and sauté until fragrant, which is about 30 to 45 seconds. To the pot add 6 diced carrots and cover with broth. Boil for about 5 min then add 4 peeled and diced potatoes. Boil until just barely soft. Do not let them get mushy. Add salt, pepper, turmeric, garlic powder, onion powder, and oregano to taste. Add the juice of 4 lemons. Add in your shredded chicken, and peas. Salt and Pepper Grinders: spray tan, hoco, home coming, homecoming dance, ●●●● My Discount Codes ●●●● Beddys Bedding: "bonnie" for 20% off Minky Blankets: "BONNIEH" for 50% off regular priced items www.softminkyblankets.com/BONNIEH TwoPages Curtains: "BONNIEHOELLEIN" for 15% off Kizik Shoes: this link gives you 10% off Protein Powder: "bonnie" for 10% off Geometry Towels: code "BONNIE" gives you 15% off: GRUNS Daily Gummy - this link gives you 45% off: ● ● ● ● ● ● ● ● ● Follow Me On Instagram ● ● ● ● ● ● ● ● ● Instagram: For business inquires only, bonnie.hoellein@gmail.com

bonniehoellein

@bonniehoellein

04 Sep, 26

36.5K

964

Learn more about Grand Canyon University at Private. Christian. Affordable. Nonprofit. Purpose Driven Education. Thank you Grand Canyon University for sponsoring this video. ●●●● My Discount Codes ●●●● Beddys Bedding: "bonnie" for 20% off Minky Blankets: "BONNIEH" for 50% off regular priced items www.softminkyblankets.com/BONNIEH TwoPages Curtains: "BONNIEHOELLEIN" for 15% off Kizik Shoes: this link gives you 10% off Protein Powder: "bonnie" for 10% off Geometry Towels: code "BONNIE" gives you 15% off: GRUNS Daily Gummy - this link gives you 45% off: ● ● ● ● ● ● ● ● ● Follow Me On Instagram ● ● ● ● ● ● ● ● ● Instagram: For business inquires only, bonnie.hoellein@gmail.com

kalahguthrie x Grüns

kalahguthrie

@kalahguthrie

15 Nov, 25

171.6K

3.6K

ready for my weekend bites 🤭 #wieiad #whatieatinaday #wieiadrealistic #collegestudent #eatsoftheday @grunsnutrition @realsy foods @Alani Nutrition

kalahguthrie

@kalahguthrie

31 Mar, 26

134.8K

4.8K

[...] culture @True Story Foods @Grüns #wieiad #whatieatinaday [...]

kalahguthrie

@kalahguthrie

07 Dec, 25

113.8K

2.4K

[...] @Alani Nutrition @Grüns @realsy foods

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.9%)
• United Kingdom (6%)
• Australia (2.8%)

Here is another example of Grüns collaborating with an influencer in United States.

operation.adventure x Grüns

operation.adventure

@operation.adventure

22 Dec, 25

898.5K

Discount on Grüns!!! -

Grüns's influencer activity vs. related brands

Grüns’ gummy-style supplement positioning overlaps with Goli and OLLY, both major players using routine-based influencer marketing and flavor-forward wellness storytelling.

Total influencer content

Goli leads with 34.1K sponsored posts, significantly outpacing Grüns (6K posts) and OLLY (2.7K posts). Across all three brands, the average volume is 14.3K posts, indicating mature, scaled influencer programs. Goli has several times more total posts than Grüns and OLLY.

By social platform

Grüns leads on YouTube, while OLLY has the most activity on Instagram and Goli has the most activity on TikTok. The gap is most notable on TikTok, with Goli at 33.2K, Grüns at 5.5K, OLLY at 1.8K posts. Grüns's activity is particularly concentrated on TikTok. On TikTok, Goli has several times more posts than Grüns and OLLY.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (22K posts, 64%), Canada (1.9K posts, 5.5%), United Kingdom (1.6K posts, 4.8%), suggesting a North America focus. Looking at United States specifically, the split is Goli at 22K posts (64%), Grüns at 4.8K posts (79.9%), OLLY at 2.1K posts (78%).