Grüns Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.7k pieces of influencer content sponsored by Grüns over the last 12 months.
This report breaks down where & how Grüns invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Grüns, see here: Grüns influencers.
Influencer activity throughout the year
Grüns's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Grüns's influencer activity by month
Number of sponsored posts
Grüns's sponsored post volume peaks in January with 693 posts, 124% higher than the monthly average of 309. May recorded the lowest activity at 58 posts, 81% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grüns's sponsored influencer collaborations break down by social platform:
- TikTok: 3.6k posts (97%)
- YouTube: 112 posts (3%)
Grüns's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Grüns.
Here are 2 examples of Grüns's recent sponsored collaborations (one each for TikTok, YouTube).
kimnlizasmr x Grüns
![TikTok post by @kimnlizasmr for Grüns. Caption reads: [...] #birthday #surprise #mom #family @Grüns.](https://images.od.modash.io/cc52362547b852e36209074dbb9305e399adcab2)
Influencer bio
NY/GA/FL🇺🇸 Business inquiries DM or email: kimliz@undercurrent.net
Collaboration metrics
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CorridorCrew x Grüns
![YouTube post by @CorridorCrew for Grüns. Caption reads: Grüns ► Thanks to Grüns for sponsoring this [...].](https://images.od.modash.io/9659b73aec9ce2b04c624f9e1d27963053c48c2d)
Influencer bio
Backflips and Frontflips simultaneously.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.8%
- Carousels: 7.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Grüns are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Grüns's influencers average views (TikTok)
Based on each influencer's average views per post
With 70.3% of partnerships featuring creators averaging <1K views, Grüns's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (225.2k avg views/post):
takingmylifebackat42 x Grüns
![TikTok post by @takingmylifebackat42 for Grüns. Caption reads: [...] @7brewcoffee @Skinny Mixes TONYA42 @Grüns....](https://images.od.modash.io/522cb7185aa41a86cc62ba62b3da3cbb49008856)
Influencer bio
JOURNEY TO A BETTER ME 🔽287 HEALTH, RECIPES, FASHION, BEAUTY Collabs:tonyajspanglo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
mandi_under_influence x Grüns
Influencer bio
The girl without a beauty filter All my fav finds 📦🛒🛍️🔥🎀 Collabs:jody@thearteagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Grüns's repeat partnerships
Out of 2.2k unique influencers in our dataset, 61 of them (3%) posted content for Grüns in 3 or more separate calendar months. The most consistent partner is @jasmineboeckel, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of Grüns's repeat influencer partnerships, with links to the sponsored content.
kalahguthrie x Grüns
![TikTok post by @kalahguthrie for Grüns. Caption reads: [...] culture @True Story Foods @Grüns #wieiad....](https://images.od.modash.io/0be5a4890db07a2983eafb656b5cbf132f02ccf1)
![TikTok post by @kalahguthrie for Grüns. Caption reads: [...] @Alani Nutrition @Grüns @realsy foods.](https://images.od.modash.io/af1411aeccf8c1465c047f5cacc2affffd2ccb2b)
jkhawaii25 x Grüns
![TikTok post by @jkhawaii25 for Grüns. Caption reads: Grüns gummies, this gives me the [...].](https://images.od.modash.io/5be3fe40ddbd46a5edcb9a7db291f288afe5ddc1)
![TikTok post by @jkhawaii25 for Grüns. Caption reads: [...] way to coffee break is with my Grüns! @Grüns....](https://images.od.modash.io/81152c7916f97368fb043b0d7e5995ff4d06ab56)
![TikTok post by @jkhawaii25 for Grüns. Caption reads: [...] a year.I've never felt better! @Grüns....](https://images.od.modash.io/41cc62329396cf61d8bba56018403780c87d778b)
genxjenny71 x Grüns
![TikTok post by @genxjenny71 for Grüns. Caption reads: [...] #DailyWellness #VeganVitamins @Grüns.](https://images.od.modash.io/3d5aed4c40a061eb7cc777f2546d514274bb5c1f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Grüns had the most influencer activity. 80.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.5%)
- United Kingdom (6.4%)
- Australia (3.1%)
Grüns's influencer activity by market
Here is another example of Grüns collaborating with an influencer in United States.
FilmTheory x Grüns
Grüns's influencer activity vs. related brands
Grüns competes with OLLY and Goli in gummy-style wellness supplements, targeting similar convenience-seeking consumers reached through taste tests, daily-habit content, and family-friendly routines.
Total influencer content
Grüns vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 42.6k sponsored posts, significantly outpacing Grüns (3.7k posts) and OLLY (3.4k posts). Across all three brands, the average volume is 16.6k posts, indicating mature, scaled influencer programs. Goli has far more total posts than Grüns and OLLY.
By social platform
Grüns vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Grüns leads on YouTube, while OLLY has the most activity on Instagram and Goli has the most activity on TikTok. The gap is most notable on TikTok, with Goli at 41.7k, Grüns at 3.6k, OLLY at 1.6k posts. Grüns's activity is particularly concentrated on TikTok. On TikTok, Goli has far more posts than Grüns and OLLY.
By geographical market
Grüns vs. related brands influencer activity (by country)
Estimated sponsored posts in Grüns's top markets
Goli has the highest estimated sponsored-post volume in United States (28k posts, 66.2%), Canada (2.3k posts, 5.5%), United Kingdom (2.1k posts, 4.9%), suggesting a North America focus, while OLLY leads in Brazil with 912 posts (26.9%). Looking at United States specifically, the split is Goli at 28k posts (66.2%), Grüns at 3k posts (80.6%), OLLY at 1.9k posts (54.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLLY's Influencer Marketing Strategy
- Goli's Influencer Marketing Strategy
- currentbody's Influencer Marketing Strategy
- Melinda Maria's Influencer Marketing Strategy
- JustFab's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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