Grüns Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by Grüns over the last 12 months.
This report breaks down where & how Grüns invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Grüns, see here: Grüns influencers.
Influencer activity throughout the year
Grüns's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Grüns's influencer activity by month
Number of sponsored posts
Grüns's sponsored post volume peaks in January with 708 posts, 87% higher than the monthly average of 378. July recorded the lowest activity at 97 posts, 74% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grüns's sponsored influencer collaborations break down by social platform:
- TikTok: 4.2k posts (92.9%)
- YouTube: 325 posts (7.1%)
Grüns's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Grüns.
Here are 2 examples of Grüns's recent sponsored collaborations (one each for TikTok, YouTube).
kimnlizasmr x Grüns
![TikTok post by @kimnlizasmr for Grüns. Caption reads: [...] #birthday #surprise #mom #family @Grüns.](https://images.od.modash.io/cc52362547b852e36209074dbb9305e399adcab2)
Influencer bio
GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net Ninja Crispi Microwave 👇
Collaboration metrics
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FilmTheory x Grüns
Influencer bio
Hello Internet! Welcome to FILM THEORY! If you want to learn the secrets of your favorite movies and tv shows, then grab your popcorn because it’s about to get epic! Our blockbuster theories include finding how to survive the scariest film monsters, exploring iconic superhero lore, and diving into the creepiest indie-horror series. Whether it’s streaming on Netflix, straight out of YouTube, or playing in a theater near you, we’re covering the nerdy world of film theories. Reserve your seat by clicking the Subscribe button! For even more theories, check out our other channels: Game Theory, Food Theory, and Style Theory! We have a strict policy on image use for our videos, which includes only using images licensed for reuse. If we use fanart we try to find a proper source to credit the artist, though things slip through. If you think we have used your art without your permission, let us know on the Game Theorist subreddit.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.9%
- Carousels: 6.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Grüns are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Grüns's influencers average views (TikTok)
Based on each influencer's average views per post
With 72.4% of partnerships featuring creators averaging <1K views, Grüns's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (94.9k avg views/post):
healthwithhunter x Grüns
Influencer bio
⭐️ NYC | Health Coach 🫐 Grocery Swaps & Tips 📧 healthwithhunter@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
matthearenteamd x Grüns
![TikTok post by @matthearenteamd for Grüns. Caption reads: [...] love this new sugar free limited edition....](https://images.od.modash.io/06a2e7ff6a9768770bf34221d8ff14337a7fd628)
Influencer bio
🧠 Obesity Medicine MD. Helping you work with your biology, not against it. 🤩 GLP-1s, metabolism, mindset — made simple without the diet culture BS.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Grüns's repeat partnerships
Out of 2.7k unique influencers in our dataset, 96 of them (4%) posted content for Grüns in 3 or more separate calendar months. The most consistent partner is @kalahguthrie, who has collaborated across 8 months with 44 total posts.
Here are 3 examples of Grüns's repeat influencer partnerships, with links to the sponsored content.
kalahguthrie x Grüns
![TikTok post by @kalahguthrie for Grüns. Caption reads: [...] culture @True Story Foods @Grüns #wieiad....](https://images.od.modash.io/0be5a4890db07a2983eafb656b5cbf132f02ccf1)
![TikTok post by @kalahguthrie for Grüns. Caption reads: [...] @Alani Nutrition @Grüns @realsy foods.](https://images.od.modash.io/af1411aeccf8c1465c047f5cacc2affffd2ccb2b)
christie.mk4u x Grüns
![TikTok post by @christie.mk4u for Grüns. Caption reads: @Grüns Grüns Super Greens Gummy Bears: [...].](https://images.od.modash.io/840c7a02fa0ea7d45220ba96d03257f637abf710)
![TikTok post by @christie.mk4u for Grüns. Caption reads: @Grüns for everybody! #gruns #ad [...].](https://images.od.modash.io/bba8c107f881b6452cad84044d0b5ca4634cd7f7)
![TikTok post by @christie.mk4u for Grüns. Caption reads: @Grüns immün 13in1 daily defense [...].](https://images.od.modash.io/3e3751b583ba16b9064f68e86cba39e2f9fc6ad0)
crazymummum2nd x Grüns
![TikTok post by @crazymummum2nd for Grüns. Caption reads: @Grüns for your daily essentials. [...].](https://images.od.modash.io/346c91897765fba68ba30d5cc8190ed710ca4f0a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Grüns had the most influencer activity. 75% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (7.1%)
- United Kingdom (6.5%)
- India (3.3%)
Grüns's influencer activity by market
Here is another example of Grüns collaborating with an influencer in United States.
operation.adventure x Grüns
Grüns's influencer activity vs. related brands
Grüns competes with Goli and OLLY in gummy-style supplements where creators drive trial via taste tests and daily wellness routines. They share an audience seeking convenient, approachable nutrition formats.
Total influencer content
Grüns vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 40.3k sponsored posts, significantly outpacing Grüns (4.6k posts) and OLLY (2.4k posts). Across all three brands, the average volume is 15.8k posts, indicating mature, scaled influencer programs. Goli has far more total posts than Grüns and OLLY.
By social platform
Grüns vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Grüns leads on YouTube, while OLLY has the most activity on Instagram and Goli has the most activity on TikTok. The gap is most notable on TikTok, with Goli at 39.4k, Grüns at 4.2k, OLLY at 1.7k posts. Grüns's activity is particularly concentrated on TikTok. TikTok accounts for most posts for all three brands, with Goli having far more TikTok posts than Grüns and OLLY.
By geographical market
Grüns vs. related brands influencer activity (by country)
Estimated sponsored posts in Grüns's top markets
Goli has the highest estimated sponsored-post volume in United States (27k posts, 67.3%), Brazil (1.9k posts, 4.8%), Canada (1.8k posts, 4.4%), suggesting a North America focus, while Grüns leads in United Kingdom with 296 posts (6.5%). Looking at United States specifically, the split is Goli at 27k posts (67.3%), Grüns at 3.4k posts (75%), OLLY at 1.8k posts (73.9%). Grüns's strength in United Kingdom may indicate a home-market focus, while Goli shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Goli's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
- currentbody's Influencer Marketing Strategy
- Melinda Maria's Influencer Marketing Strategy
- JustFab's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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