We analyzed 3.5k pieces of influencer content sponsored by Grüns over the last 12 months.
This report breaks down where & how Grüns invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Grüns, see here: Grüns influencers.
Grüns's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Grüns's sponsored post volume appears to trend upward over the 12-month period, rising from 699 posts in January to 579 in December. The peak month, January, reached 699 posts, 140% higher than the monthly average of 291.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grüns's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Grüns.
Here are 2 examples of Grüns's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
I still like the 😂 emoji
Collaboration metrics
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Influencer bio
Welcome to the RawwFam! I’m Franklin and I go on crazy adventures all over the world discovering giant monster fish for my massive fish aquariums in my backyard. I’m known for some of the coolest fish traps and DIY aquariums on the internet! If you love fish or crazy aquariums make sure to subscribe with post notifications on, so you don’t miss out on our next adventure! Business Inquires - tina@rawwfishing.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Grüns are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 69.1% of partnerships featuring creators averaging <1K views, Grüns's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (116.0k avg views/post):
Influencer bio
SoulCycle & Barry's instructor partnerships: maisy@greenlightgroup.co
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
Daily deals 🤝 Trending finds MOM x 6 📦🛒🛍️🔥🎀 Collabs:jody@thearteagency.com
Collaboration metrics
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Out of 2.1k unique influencers in our dataset, 71 of them (3%) posted content for Grüns in 3 or more separate calendar months. The most consistent partner is @jkhawaii25, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of Grüns's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Grüns had the most influencer activity. 77.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Grüns collaborating with an influencer in United States.
Grüns competes with OLLY and Goli in gummy-style wellness supplements that are easy to integrate into daily routines. These brands share similar influencer tactics—taste tests, habit content, and family-friendly positioning—to drive trial.
Total sponsored posts tracked (last 12 months)
Goli leads with 39.7k sponsored posts, significantly outpacing Grüns (3.5k posts) and OLLY (681 posts). Across all three brands, the average volume is 14.6k posts, indicating mature, scaled influencer programs. Goli has far more total posts than Grüns and OLLY.
Sponsored posts by platform
Grüns leads on YouTube, while Goli has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Goli at 38.8k, Grüns at 3.2k, OLLY at 321 posts. Grüns's activity is particularly concentrated on TikTok. On TikTok, Goli has far more posts than Grüns and OLLY.
Estimated sponsored posts in Grüns's top markets
Goli has the highest estimated sponsored-post volume in United States (27k posts, 68.7%), Canada (2.1k posts, 5.2%), United Kingdom (1.7k posts, 4.3%), suggesting a North America focus. Looking at United States specifically, the split is Goli at 27k posts (68.7%), Grüns at 2.7k posts (77.3%), OLLY at 516 posts (75.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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