Grüns Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.0k pieces of influencer content sponsored by Grüns over the last 12 months.

This report breaks down where & how Grüns invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Grüns, see here: Grüns influencers.

Influencer activity throughout the year

Grüns's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Grüns's sponsored post volume peaks in January with 708 posts, 72% higher than the monthly average of 411. August recorded the lowest activity at 187 posts, 55% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Grüns's sponsored influencer collaborations break down by social platform:

• TikTok: 4.6k posts (92.2%)
• YouTube: 389 posts (7.8%)

TikTok influencer marketing is a clear focus for Grüns.

Here are 2 examples of Grüns's recent sponsored collaborations (one each for TikTok, YouTube).

kimnlizasmr x Grüns

kimnlizasmr

@kimnlizasmr

08 Apr, 26

1.3M

45.8k

[...] #birthday #surprise #mom #family @Grüns

Influencer bio

GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net

Collaboration metrics

Post views1.3M

Post EMV $28.3k

More influencer data

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FilmTheory x Grüns

FilmTheory

@FilmTheory

14 Sep, 25

1.2M

57.7k

*Thanks to Grüns for sponsoring this video! Check out [...]

Influencer bio

Hello Internet! Welcome to FILM THEORY! If you want to learn the secrets of your favorite movies and tv shows, then grab your popcorn because it’s about to get epic! Our blockbuster theories include finding how to survive the scariest film monsters, exploring iconic superhero lore, and diving into the creepiest indie-horror series. Whether it’s streaming on Netflix, straight out of YouTube, or playing in a theater near you, we’re covering the nerdy world of film theories. Reserve your seat by clicking the Subscribe button! For even more theories, check out our other channels: Game Theory, Food Theory, and Style Theory! We have a strict policy on image use for our videos, which includes only using images licensed for reuse. If we use fanart we try to find a proper source to credit the artist, though things slip through. If you think we have used your art without your permission, let us know on the Game Theorist subreddit.

Collaboration metrics

Post views1.2M

Post EMV $41.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 73.3% of partnerships featuring creators averaging <1K views, Grüns's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (117.3k avg views/post):

healthwithhunter x Grüns

healthwithhunter

@healthwithhunter

03 Apr, 26

155.1k

3.2k

New hidden gem at Costco 👀 I found my @Grüns superfood gummies staring at me… I eat [...]

Influencer bio

⭐️ NYC | Health Coach 🫐 Grocery Swaps & Tips 📧 healthwithhunter@gmail.com

Collaboration metrics

Post views155.1k

Post EMV $3.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

mandi_under_influence x Grüns

mandi_under_influence

@mandi_under_influence

26 Dec, 25

13.8k

296

Make sure your vitamins have a high absorption rate. If they don’t, you’re not actually getting the nutrients. #vitamins #nutrients @grunsnutrition

Influencer bio

The girl without a beauty filter All my fav finds 📦🛒🛍️🔥🎀 Collabs:jody@thearteagency.com

Collaboration metrics

Post views13.8k

Post EMV $291

More influencer data

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Grüns's repeat partnerships

kalahguthrie x Grüns

kalahguthrie

@kalahguthrie

15 Nov, 25

171.6k

3.6k

ready for my weekend bites 🤭 #wieiad #whatieatinaday #wieiadrealistic #collegestudent #eatsoftheday @grunsnutrition @realsy foods @Alani Nutrition

kalahguthrie

@kalahguthrie

31 Mar, 26

134.8k

4.8k

[...] culture @True Story Foods @Grüns #wieiad #whatieatinaday [...]

kalahguthrie

@kalahguthrie

07 Dec, 25

113.8k

2.4k

[...] @Alani Nutrition @Grüns @realsy foods

christie.mk4u x Grüns

christie.mk4u

@christie.mk4u

04 Jan, 26

3k

4

@Grüns Grüns Super Greens Gummy Bears: [...]

christie.mk4u

@christie.mk4u

25 Jul, 26

916

1

@Grüns Nütrops! #gruns #ad [...]

christie.mk4u

@christie.mk4u

25 Jul, 26

912

2

@Grüns immün daily defense 13in1 [...]

danina73 x Grüns

danina73

@danina73

26 May, 26

3.3k

8

[...] these are worth trying. @Grüns #gruns #superfoodgummies [...]

danina73

@danina73

16 Jul, 26

1.9k

3

[...] 😅 I did too… until I found Grüns. Whole food greens, prebiotics, [...]

danina73

@danina73

16 Jul, 26

1.6k

1

[...] daily greens way easier 🌱🔥@Grüns #grunsgummies #greensgummies [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.8%)
• United Kingdom (6.7%)
• Australia (2.5%)

Here is another example of Grüns collaborating with an influencer in United States.

operation.adventure x Grüns

operation.adventure

@operation.adventure

22 Dec, 25

898.5k

Discount on Grüns!!! -

Grüns's influencer activity vs. related brands

Grüns competes in the gummy supplement space with OLLY and Goli, which target similar wellness shoppers looking for convenient daily nutrition. Influencer strategies typically overlap around habit-building, taste-first reviews, and benefits-focused UGC.

Total influencer content

Goli leads with 38.2k sponsored posts, significantly outpacing Grüns (5k posts) and OLLY (2.7k posts). Across all three brands, the average volume is 15.3k posts, indicating mature, scaled influencer programs. Goli has far more total posts than Grüns or OLLY.

By social platform

Grüns leads on YouTube, while OLLY has the most activity on Instagram and Goli has the most activity on TikTok. The gap is most notable on TikTok, with Goli at 37.3k, Grüns at 4.6k, OLLY at 1.8k posts. Grüns's activity is particularly concentrated on TikTok. On TikTok, Goli has far more posts than Grüns or OLLY.

By geographical market

Goli has the highest estimated sponsored-post volume in United States (26k posts, 68.4%), United Kingdom (1.7k posts, 4.5%), Brazil (1.6k posts, 4.3%), while Grüns leads in Canada with 339 posts (6.8%). Looking at United States specifically, the split is Goli at 26k posts (68.4%), Grüns at 3.9k posts (78.3%), OLLY at 2k posts (75.9%).