JustFab Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by JustFab over the last 12 months.
This report breaks down where & how JustFab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with JustFab, see here: JustFab influencers.
Influencer activity throughout the year
JustFab's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
JustFab's influencer activity by month
Number of sponsored posts
JustFab's influencer activity appears to have tapered over the year, from 65 posts in January down to 92 in December. March was the busiest month at 715 posts, 151% above the monthly average.
JustFab's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 1.7M, while December recorded the least at 16.9k. Across all tracked posts in the 12-month window, average views per post were 1.1k. Interestingly, the highest-view month (April) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @meridethmorgan, generated 400.3k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of JustFab's sponsored influencer collaborations break down by social platform:
- Instagram: 3.4k posts (98.7%)
- TikTok: 42 posts (1.2%)
- YouTube: 2 posts (0.1%)
JustFab's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for JustFab.
Here are 3 examples of JustFab's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
meridethmorgan x JustFab
![Instagram post by @meridethmorgan for JustFab. Caption reads: [...] shoes are Salma sandals from @justfabonline....](https://images.od.modash.io/5d6c3a521f193eb74c18eb135a808f81cc38b467)
Influencer bio
Midsize + Curvy Style || 5’7” size 8-10 M-L your virtual BODY CONFIDENCE hype girl 📍NYC 🎬 Model/Actor 💌merideth@meridethmorgan.com
Collaboration metrics
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kelyons1206 x JustFab
Influencer bio
📍va | my life in videos 💌kelyons1206@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NickiStylesHerCurves x JustFab
![YouTube post by @NickiStylesHerCurves for JustFab. Caption reads: [...] shoes 👞....](https://images.od.modash.io/3c9175be02e5b7e8b640ff64b99701310d6d28d4)
Influencer bio
Thank you for subscribing ❤️. ➡️ Follow me. It’s free ❤️. WELCOME TO MY CHANNEL AND THANK YOU FOR WATCHING! ❤️❤️ Please don't forget to like, comment, subscribe and share with your friends!❤️❤️ ✨Watch in high resolution for best quality ✨ FOR BUSINESS INQUIRIES EMAIL: nickistyleshercurves@gmail.com My Social Media https://www.instagram.com/NickiStylesHerCurves
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 77.7%
- Reels: 22.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers JustFab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
JustFab's influencers average views (Instagram)
Based on each influencer's average views per post
With 49.2% of partnerships featuring creators averaging <1K views, JustFab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (29.3k avg views/post):
angela_miller_kumar x JustFab
![Instagram post by @angela_miller_kumar for JustFab. Caption reads: [...] Pairs Rhinestone Chic Flat Sandals from....](https://images.od.modash.io/9a0185cb8465fe0817ed1fc56a8414f615273ce9)
Influencer bio
✨Model/Ageless Influencer ✨hi@proagetalent.com ✨Curator of Ageless Vitality ✨Polyglot WorldExplorer BonVivant ✨Designer Poet ✨Tampa TCBallet BoD
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (969 avg views/post):
nokkyungg.kit x JustFab
![Instagram post by @nokkyungg.kit for JustFab. Caption reads: [...] @princesspolly dc: NOK20
Shoes....](https://images.od.modash.io/b5bd63833e5fc706cd635fd0cc93c196d338d41c)
Influencer bio
🌴San Diego , CA 💍@jamesafelix 💌 collabxnattakitta@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JustFab's repeat partnerships
Out of 1.3k unique influencers in our dataset, 304 of them (23%) posted content for JustFab in 3 or more separate calendar months. The most consistent partner is @dixie_3, who has collaborated across 13 months with 49 total posts.
Here are 3 examples of JustFab's repeat influencer partnerships, with links to the sponsored content.
dixie_3 x JustFab
![Instagram post by @dixie_3 for JustFab. Caption reads: [...] cute are the Willa Boots from @justfabonline....](https://images.od.modash.io/fec7a64dcd7056d88f0e66fb19f6c0555742dd55)
stephanieivette x JustFab
![Instagram post by @stephanieivette for JustFab. Caption reads: [...] #fallstyle #abercrombiestyle #justfabpartner.](https://images.od.modash.io/ffe160f6053bb56f70b67d33b127aaddc53e5919)
![Instagram post by @stephanieivette for JustFab. Caption reads: [...] #stylingtips #cowgirlboots #justfabpartner.](https://images.od.modash.io/34c7faa5aa797a885b29666802c86222402dbe87)
thejasminehenry x JustFab
![Instagram post by @thejasminehenry for JustFab. Caption reads: [...]
Denim dress @hm
Boots @justfabonline....](https://images.od.modash.io/217c1962ee8bcab523f0bac70a1f0a3bc8a98ef8)
![Instagram post by @thejasminehenry for JustFab. Caption reads: [...] #thriftstyle #thriftstorefind....](https://images.od.modash.io/8897fc80de840675a30285df7d9edb9ba48593d0)
![Instagram post by @thejasminehenry for JustFab. Caption reads: [...] #thriftstyle #thriftstorefind....](https://images.od.modash.io/503d9e0c1a28ca7be88df6fff47096a625bb7bf7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where JustFab had the most influencer activity. 69.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.8%)
- France (4.7%)
- Canada (2.8%)
JustFab's influencer activity by market
Here is another example of JustFab collaborating with an influencer in United States.
authenticallyjessicat x JustFab
![Instagram post by @authenticallyjessicat for JustFab. Caption reads: [...] styles when you become a VIP! ....](https://images.od.modash.io/8521bcc0952157f3a429e0babfa1b0689e9758c3)
JustFab's influencer activity vs. related brands
JustFab competes in fashion footwear and accessories with a value-led, trend-driven approach. callitspring and ALDO Shoes are natural competitors that target similar shoppers and frequently use influencer outfit content to move seasonal styles.
Total influencer content
JustFab vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JustFab leads with 3.4k sponsored posts, significantly outpacing ALDO Shoes (658 posts) and callitspring (211 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. JustFab has several times more total social posts than Call It Spring and ALDO Shoes.
By social platform
JustFab vs. related brands influencer activity (by social platform)
Sponsored posts by platform
JustFab leads on Instagram, while ALDO Shoes has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with JustFab at 3.4k, ALDO Shoes at 549, callitspring at 187 posts. JustFab's activity is particularly concentrated on Instagram. Instagram drives most of JustFab’s posting volume, with several times more posts than Call It Spring and ALDO Shoes on that platform.
By geographical market
JustFab vs. related brands influencer activity (by country)
Estimated sponsored posts in JustFab's top markets
JustFab has the highest estimated sponsored-post volume in United States (2.4k posts, 69.9%), United Kingdom (199 posts, 5.8%), France (161 posts, 4.7%), suggesting a Europe focus, while ALDO Shoes has the highest estimated sponsored-post volume in India (143 posts, 21.7%), Indonesia (34 posts, 5.1%), suggesting a Asia focus, while callitspring leads in Canada with 74 posts (35.3%). Looking at United States specifically, the split is JustFab at 2.4k posts (69.9%), ALDO Shoes at 186 posts (28.2%), callitspring at 57 posts (27%). JustFab's strength in United States, United Kingdom, and France may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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