iMethodBeauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.7k pieces of influencer content sponsored by iMethodBeauty over the last 12 months.
This report breaks down where & how iMethodBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with iMethodBeauty, see here: iMethodBeauty influencers.
Influencer activity throughout the year
iMethodBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
iMethodBeauty's influencer activity by month
Number of sponsored posts
iMethodBeauty's sponsored post volume appears to trend upward over the 12-month period, rising from 239 posts in January to 259 in December. The peak month, July, reached 308 posts, 38% higher than the monthly average of 224.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of iMethodBeauty's sponsored influencer collaborations break down by social platform:
- TikTok: 2.6k posts (95.9%)
- Instagram: 111 posts (4.1%)
iMethodBeauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for iMethodBeauty.
Here are 2 examples of iMethodBeauty's recent sponsored collaborations (one each for Instagram, TikTok).
jenn_and_mel x iMethodBeauty
Influencer bio
*Teacher Lunch, Italian Skits, 🇮🇹❤️admin@jennandmel.com Podcast on Spotify: Teacher Lunch. 🎤YouTube channel: Teacher Lunch Unwrapped
Collaboration metrics
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sobermakeupmama_paige x iMethodBeauty
Influencer bio
Mama x6👶🏼recovery💪🏻makeup💄Jesus✝️ Business: sobermakeupmama@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.6%
- Carousels: 6.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers iMethodBeauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
iMethodBeauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 72.3% of partnerships featuring creators averaging <1K views, iMethodBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (225.7k avg views/post):
mvnav x iMethodBeauty
![TikTok post by @mvnav for iMethodBeauty. Caption reads: [...] shade black 💖 #eyebrows #tiktokshop....](https://images.od.modash.io/772d08e7a41d00dd5987179692d7d85dd4270c6a)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
mwogrady x iMethodBeauty
Influencer bio
living a full life with many life experiences. Sharing wisdom and laughter.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
iMethodBeauty's repeat partnerships
Out of 1.4k unique influencers in our dataset, 120 of them (8%) posted content for iMethodBeauty in 3 or more separate calendar months. The most consistent partner is @lucytiktokaffiliate, who has collaborated across 10 months with 28 total posts.
Here are 3 examples of iMethodBeauty's repeat influencer partnerships, with links to the sponsored content.
lucytiktokaffiliate x iMethodBeauty
sobermakeupmama_paige x iMethodBeauty
jolioliolivertts x iMethodBeauty
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where iMethodBeauty had the most influencer activity. 73.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Venezuela (3.5%)
- Mexico (3.1%)
- United Kingdom (2.7%)
iMethodBeauty's influencer activity by market
Here is another example of iMethodBeauty collaborating with an influencer in United States.
ashmartodam x iMethodBeauty
iMethodBeauty's influencer activity vs. related brands
iMethodBeauty aligns closely with BTArtboxnails and Apres Nail as at-home/pro nail-focused brands that win through tutorial creators, step-by-step demos, and strong before/after UGC.
Total influencer content
iMethodBeauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
iMethodBeauty leads with 2.7k sponsored posts, notably outpacing Apres Nail (2.2k posts) and BTArtboxnails (1.9k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.
By social platform
iMethodBeauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
iMethodBeauty leads on TikTok, while Apres Nail has the most activity on Instagram and BTArtboxnails has the most activity on YouTube. The gap is most notable on TikTok, with iMethodBeauty at 2.6k, BTArtboxnails at 800, Apres Nail at 350 posts. iMethodBeauty's activity is particularly concentrated on TikTok. iMethodBeauty posts far more on TikTok than BTArtboxnails and Apres Nail, while Apres Nail posts far more on Instagram than iMethodBeauty.
By geographical market
iMethodBeauty vs. related brands influencer activity (by country)
Estimated sponsored posts in iMethodBeauty's top markets
iMethodBeauty has the highest estimated sponsored-post volume in United States (2k posts, 73.9%), Venezuela (94 posts, 3.5%), while Apres Nail has the highest estimated sponsored-post volume in United Kingdom (144 posts, 6.6%), Japan (90 posts, 4.1%), while BTArtboxnails has the highest estimated sponsored-post volume in Mexico (99 posts, 5.2%), Italy (76 posts, 4%). Looking at United States specifically, the split is iMethodBeauty at 2k posts (73.9%), Apres Nail at 1.5k posts (68.5%), BTArtboxnails at 1.1k posts (57.9%). iMethodBeauty's strength in United States may indicate a home-market focus, while BTArtboxnails shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BTArtboxnails's Influencer Marketing Strategy
- Apres Nail's Influencer Marketing Strategy
- PGYTECH's Influencer Marketing Strategy
- Universal Musiek's Influencer Marketing Strategy
- Amos Sweets's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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