iMethodBeauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by iMethodBeauty over the last 12 months.
This report breaks down where & how iMethodBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with iMethodBeauty, see here: iMethodBeauty influencers.
Influencer activity throughout the year
iMethodBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
iMethodBeauty's influencer activity by month
Number of sponsored posts
iMethodBeauty's sponsored post volume appears to trend upward over the 12-month period, rising from 242 posts in January to 259 in December. The peak month, July, reached 309 posts, 50% higher than the monthly average of 206.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of iMethodBeauty's sponsored influencer collaborations break down by social platform:
- TikTok: 2.4k posts (95.6%)
- Instagram: 106 posts (4.3%)
- YouTube: 2 posts (0.1%)
iMethodBeauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for iMethodBeauty.
Here are 3 examples of iMethodBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jenn_and_mel x iMethodBeauty
Influencer bio
NYC. Italian best friends improvising chaos 🇮🇹❤️ Teacher Lunch • Skits • Long-form comedy 232k+ community & growing 📩 admin@jennandmel.com
Collaboration metrics
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sobermakeupmama_paige x iMethodBeauty
Influencer bio
Mama x6👶🏼recovery💪🏻makeup💄Jesus✝️ Business: sobermakeupmama@gmail.com
Collaboration metrics
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NailsbyCammi x iMethodBeauty
Influencer bio
Welcome to my channel. Here we do everything nail related. Hope you enjoy and i love you to subscribe and comment. Also love to hear if you have any video suggestions or wishes💕 If you want me to reviuw your products or have any questions, just contact me. My email address is: cnailsby@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.2%
- Carousels: 5.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers iMethodBeauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
iMethodBeauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 73.6% of partnerships featuring creators averaging <1K views, iMethodBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (370.0k avg views/post):
mvnav x iMethodBeauty
![TikTok post by @mvnav for iMethodBeauty. Caption reads: [...] using is black #eyebrows #eyeliner....](https://images.od.modash.io/ca4bd18ea49934c02e72216e8d6ae8f6f98af6a3)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (4.7k avg views/post):
unforgettablenia x iMethodBeauty
Influencer bio
Influencer | ATL MUA Business Inquiries 📧 Ugbeauty101@gmail.com Click the link below 👇🏾
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
iMethodBeauty's repeat partnerships
Out of 1.3k unique influencers in our dataset, 116 of them (9%) posted content for iMethodBeauty in 3 or more separate calendar months. The most consistent partner is @lucytiktokaffiliate, who has collaborated across 8 months with 22 total posts.
Here are 3 examples of iMethodBeauty's repeat influencer partnerships, with links to the sponsored content.
lucytiktokaffiliate x iMethodBeauty
sobermakeupmama_paige x iMethodBeauty
jolioliolivertts x iMethodBeauty
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where iMethodBeauty had the most influencer activity. 68.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (6.2%)
- Brazil (4%)
- United Kingdom (4%)
iMethodBeauty's influencer activity by market
Here is another example of iMethodBeauty collaborating with an influencer in United States.
randellegoldin x iMethodBeauty
iMethodBeauty's influencer activity vs. related brands
iMethodBeauty competes most directly with other tool-driven and makeup-application-focused beauty brands. TYMO Beauty overlaps in at-home beauty tools, while MAKEUP BY MARIO targets similar makeup consumers and influencer-heavy product discovery.
Total influencer content
iMethodBeauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 29.5k sponsored posts, significantly outpacing MAKEUP BY MARIO (17.3k posts) and iMethodBeauty (2.5k posts). Across all three brands, the average volume is 16.4k posts, indicating mature, scaled influencer programs. iMethodBeauty has far fewer total posts than TYMO Beauty and MAKEUP BY MARIO.
By social platform
iMethodBeauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram and TikTok and MAKEUP BY MARIO leads on YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.6k, MAKEUP BY MARIO at 13.6k, iMethodBeauty at 2.4k posts. iMethodBeauty's activity is particularly concentrated on TikTok. On Instagram, TikTok, and YouTube, iMethodBeauty has far fewer posts than TYMO Beauty and MAKEUP BY MARIO.
By geographical market
iMethodBeauty vs. related brands influencer activity (by country)
Estimated sponsored posts in iMethodBeauty's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (17k posts, 56.3%), United Kingdom (1.7k posts, 5.8%), India (884 posts, 3%), while MAKEUP BY MARIO leads in Brazil with 798 posts (4.6%), while iMethodBeauty leads in Mexico with 154 posts (6.2%). Looking at United States specifically, the split is TYMO Beauty at 17k posts (56.3%), MAKEUP BY MARIO at 8.6k posts (49.5%), iMethodBeauty at 1.7k posts (68.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- TYMO Beauty's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
- JLUXLABEL's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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