iMethodBeauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.3k pieces of influencer content sponsored by iMethodBeauty over the last 12 months.

This report breaks down where & how iMethodBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with iMethodBeauty, see here: iMethodBeauty influencers.

Influencer activity throughout the year

iMethodBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

iMethodBeauty's sponsored post volume appears to trend upward over the 12-month period, rising from 242 posts in January to 259 in December. The peak month, November, reached 305 posts, 61% higher than the monthly average of 189.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of iMethodBeauty's sponsored influencer collaborations break down by social platform:

• TikTok: 2.2k posts (95.5%)
• Instagram: 99 posts (4.4%)
• YouTube: 2 posts (0.1%)

TikTok influencer marketing is a clear focus for iMethodBeauty.

Here are 3 examples of iMethodBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jenn_and_mel x iMethodBeauty

jenn_and_mel

@jenn_and_mel

14 Sep, 25

37.6k

898

Contessa needs lips!👄 #teacherlunchjennmel #lipstain #makeuptutorial #lipstick

Influencer bio

Northern NJ Italian best friends improvising chaos 🇮🇹❤️ Teacher Lunch • Skits • Long-form comedy 232k+ community & growing 📩 admin@jennandmel.com

Collaboration metrics

Post views37.6k

Post EMV $1.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

sobermakeupmama_paige x iMethodBeauty

sobermakeupmama_paige

@sobermakeupmama_paige

10 Sep, 25

1.4M

9.9k

@IMETHOD BEAUTY will forever be my go to🤍🤏🏼 #browpen #imethod #browtutorial #brows #TiktokShopCreatorPicks

Influencer bio

Mama x6👶🏼recovery💪🏻makeup💄Jesus✝️ Business: sobermakeupmama@gmail.com

Collaboration metrics

Post views1.4M

Post EMV $28.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

NailsbyCammi x iMethodBeauty

NailsbyCammi

@NailsbyCammi

10 Feb, 26

123

Thank you so much for watching! Please remember to hit the like button and subscribe 💕 Aura galaxy gels⬇️ ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ DISCOUNT CODES BELOW 🔽 ******************************************** 📌 Link tree⬇️ 📌Aleana Hand 5% off code: CAMMI5 ⬇️ 📌Colorful July 15% off code: CAMMI20 ⬇️ 📌Varnail 12% off code: CAMMI20 ⬇️ 📌Madam Glam 35% off code: cammi35 ⬇️ 📌 Brand ambassador for Charlie's nail art 10% off coupon code⬇ CAMMI10 📌Brand ambassador for The nail junkie 20% cupon code ⬇️ CammiBaby 📌 Brand Ambassador for SXC Cosmetics 10% cupon code ⬇️ CAMMI10 📌Brand Affiliate for The Pottle 10% off code ⬇️ CAMMI10 📌 Brand affiliate for Imethod beauty 15% off cupon code ⬇️ CAMMI15 📌 Brand Affiliate for Arkon Mount 20% off coupon code⬇ CAMMI20 📌 Born Pretty 22% off code ⬇️ CAMMI20 📌 She modern 10% off code ⬇️ cammi10 Want me to reviuw your products? Great. Contact me here ⬇️ Donate to my channel⬇ 📌 Follow me on instagram: 📌 Follow me on TikTok: 📌 You can email me: cnailsby@gmail.com 🇧🇻 ***********************************************Music: No copyright sound and youtube studio music library Some links are affiliate links. #nails #madamglam #hemafree #mg #gelpolish #nailartsupplies #gelnails

Influencer bio

Welcome to my channel. Here we do everything nail related. Hope you enjoy and i love you to subscribe and comment. Also love to hear if you have any video suggestions or wishes💕 If you want me to reviuw your products or have any questions, just contact me. My email address is: cnailsby@gmail.com

Collaboration metrics

Post views123

Post EMV $4

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 74.3% of partnerships featuring creators averaging <1K views, iMethodBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (149.8k avg views/post):

msteffanybeauty x iMethodBeauty

msteffanybeauty

@msteffanybeauty

20 Jan, 26

185.7k

438

Respuesta a @Dana🇺🇸💕 en 2026 usamos estos plumones para unas cejas perfectas 🫶🏻 #cejas #cejastutorial @IMETHOD BEAUTY

Influencer bio

tu amiga beauty con rosácea 🫶🏻 📧: maristeffanys@gmail.com 🇺🇸 UT | FL

Collaboration metrics

Post views185.7k

Post EMV $3.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

bishuwish x iMethodBeauty

bishuwish

@bishuwish

03 Feb, 26

18.3k

114

It’s user error!! The @IMETHOD BEAUTY 4D dual ended brow pens work amazing IF u are using them write. Here is an easy to follow eyebrow tutorial to teach you how you can improve your brow game #imethod #4dbrowpen #microblading #microbladingeyebrows #tiktokshopcreatorpicks

Influencer bio

KC ✨beauty, glam & gab Licensed cosmetologist 💋 Michigan 🤍 top 0.5% TikTok Shop 🛍️ real reviews, real opinions 📩 email: kaycee@iampactmgmt.com

Collaboration metrics

Post views18.3k

Post EMV $372

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

iMethodBeauty's repeat partnerships

lucytiktokaffiliate x iMethodBeauty

lucytiktokaffiliate

@lucytiktokaffiliate

21 Dec, 25

960

7

@IMETHOD BEAUTY #imethod #eyebrowpen

lucytiktokaffiliate

@lucytiktokaffiliate

13 Sep, 25

902

4

@IMETHOD BEAUTY #eyebrows #eyebrowpen

lucytiktokaffiliate

@lucytiktokaffiliate

06 Jan, 26

688

5

@IMETHOD BEAUTY #imethod #eyebrowpen

sobermakeupmama_paige x iMethodBeauty

sobermakeupmama_paige

@sobermakeupmama_paige

10 Sep, 25

1.4M

9.9k

@IMETHOD BEAUTY will forever be my go to🤍🤏🏼 #browpen #imethod #browtutorial #brows #TiktokShopCreatorPicks

sobermakeupmama_paige

@sobermakeupmama_paige

02 Dec, 25

809.8k

16k

There’s no going back now🤣 #nobrows #browtutorial #eyebrows #eyebrowtutorial #tiktokshopcybermonday @IMETHOD BEAUTY

sobermakeupmama_paige

@sobermakeupmama_paige

12 Sep, 25

548.6k

1.8k

GET EM NOWWWW BESTIES #imethod #browpen @IMETHOD BEAUTY #brows #browtutorial #TiktokShopCreatorPicks

jessicadadlani x iMethodBeauty

jessicadadlani

@jessicadadlani

16 Apr, 26

1.7k

8

[...] 02 dark brown #tiktokshop #imethodbeauty #browtutorial

jessicadadlani

@jessicadadlani

17 Apr, 26

1.4k

15

[...] #eyebrowtutorial #imethodbeauty

jessicadadlani

@jessicadadlani

04 Dec, 25

889

15

@IMETHOD BEAUTY brow pen is always the way to go! I’m using the shade dark brown #tiktokshop #browpen #imethod #browtutorial

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (7.7%)
• Venezuela (5.2%)
• United Kingdom (3%)

Here is another example of iMethodBeauty collaborating with an influencer in United States.

karzjakeepsitcute x iMethodBeauty

karzjakeepsitcute

@karzjakeepsitcute

24 Sep, 25

1.1M

7.1k

i didn’t even think their brow pens could possibly get BETTER 😭😍 @IMETHOD BEAUTY #brows #eyebrows #diyeyebrows #eyebrowtutorial #makeup

iMethodBeauty's influencer activity vs. related brands

iMethodBeauty competes in accessible, trend-driven beauty tools and at-home enhancement products, where TYMO Beauty overlaps strongly in device-based styling and viral social content. Glamnetic is a close peer in at-home beauty accessories (lashes/nails) with similar influencer-led, DTC positioning and audience.

Total influencer content

TYMO Beauty leads with 30.1k sponsored posts, significantly outpacing Glamnetic (21k posts) and iMethodBeauty (2.3k posts). Across all three brands, the average volume is 17.8k posts, indicating mature, scaled influencer programs. Overall post counts differ by more than 10x, with TYMO Beauty and Glamnetic each far higher than iMethodBeauty.

By social platform

Among these brands, TYMO Beauty leads on Instagram and TikTok and Glamnetic leads on YouTube. The gap is most notable on Instagram, with TYMO Beauty at 7.1k, Glamnetic at 1.9k, iMethodBeauty at 99 posts. iMethodBeauty's activity is particularly concentrated on TikTok. On TikTok, TYMO Beauty and Glamnetic each have far more posts than iMethodBeauty, and on Instagram, TYMO Beauty has multiple times more posts than the others.

By geographical market

TYMO Beauty has the highest estimated sponsored-post volume in United States (18k posts, 60.7%), Brazil (1.5k posts, 5.1%), while Glamnetic has the highest estimated sponsored-post volume in United Kingdom (2.8k posts, 13.4%), Canada (924 posts, 4.4%), while iMethodBeauty has the highest estimated sponsored-post volume in Mexico (174 posts, 7.7%), Venezuela (118 posts, 5.2%). Looking at United States specifically, the split is TYMO Beauty at 18k posts (60.7%), Glamnetic at 13k posts (62%), iMethodBeauty at 1.6k posts (69.4%).