Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
iMethodBeauty Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,871 sponsored posts from iMethodBeauty across TikTok, Instagram and YouTube over the last 12 months.
See where iMethodBeauty invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 91.1% more active in terms of posting frequency.
Social platforms breakdown
Where iMethodBeauty's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of iMethodBeauty's accounts
TikTok1.9k
Instagram5
YouTube1
Content format by platform
Share of all sponsored posts.
Instagram · Reels
0.3%
TikTok · Posts
99.7%
YouTube · Long-form
0.1%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
0.3%
TikTok · Posts
99.7%
YouTube · Long-form
0.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How iMethodBeauty's sponsored posts perform
Reach and engagement across all 1,871 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
3.1K
Average views per post
582
Median views per post
5.9M
Total views
$128K
Estimated media value
4.9%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@sobermakeupmama_paigeView on TikTok ↗
There’s no going back now🤣 #nobrows #browtutorial #eyebrows #eyebrowtutorial [...]
809.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@palmview956oficialView on TikTok ↗
Makeup gets easier with the eyeliner stamp from @IMETHOD BEAUTY been using them for 2 [...]
791.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@holaimshirleyView on TikTok ↗
How to get thicker, fuller brows fast?😱 Eyebrow makeup tutorial for beginners 🙌🏻 [...]
245.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator iMethodBeauty works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
iMethodBeauty's influencers by average views per post
Share of the 1,026 creators in this dataset
<1K
74.7%
1K-5K
19.8%
5K-10K
2.5%
10K-50K
2.4%
50K-100K
0.3%
100K-500K
0.2%
500K+
0.1%
Top influencers iMethodBeauty works with
iMethodBeauty's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@sobermakeupmama_paigeTikTok151.1M
2
@palmview956oficialTikTok1791.1K
3
@msteffanybeautyTikTok2299.6K
4
@holaimshirleyTikTok1245.4K
5
@ggforeveryoungTikTok4242.6K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether iMethodBeauty works with creators once, or builds an ongoing roster.
Repeat creators make up 23.1% of iMethodBeauty's creator network and generate 56.8% of total reach. The charts below show how often those partnerships recur and how much of iMethodBeauty's audience reach they account for.
Repeat creators make up 23.1% of iMethodBeauty's creator network and generate 56.8% of total reach. The charts below show how often those partnerships recur and how much of iMethodBeauty's audience reach they account for.
One-off vs. repeat creators
Share of 1,026 creators
Months active
Repeat creators only
2 months
70.9%
3 months
16.0%
4+ months
13.1%
Repeat partnerships at a glance
56.8%
of total reach comes from repeat creators
3.8
average posts per repeat creator
7 months
longest running partnership
Creators iMethodBeauty works with repeatedly
@sobermakeupmama_paigeView on TikTok ↗
There’s no going back now🤣 #nobrows #browtutorial #eyebrows #eyebrowtutorial [...]
809.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@akaace97View on TikTok ↗
#creatorsearchinsights How to fill in your brows at home #eyebrowtips #diybrows [...]
1.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@angelagolden6View on TikTok ↗
This big ol brow pen will have you looking like a pro in seconds @IMETHOD BEAUTY #brows [...]
3.3K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
iMethodBeauty's most loyal creators
@sobermakeupmama_paige
Months active7
Posts15
Total engagement19.1K
@akaace97
Months active5
Posts17
Total engagement234
@angelagolden6
Months active5
Posts16
Total engagement197
Geographical breakdown
The markets where iMethodBeauty's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. United States and Mexico lead at 60.0% and 20.0%.
Sponsored posts by creator location
Top 3 markets
United States
60.0%
Mexico
20.0%
United Kingdom
20.0%
iMethodBeauty vs. related brands
How iMethodBeauty's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
iMethodBeauty vs. related brands
1.9K posts
928 posts
844 posts
Frequently asked questions
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