iMethodBeauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.3k pieces of influencer content sponsored by iMethodBeauty over the last 12 months.
This report breaks down where & how iMethodBeauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with iMethodBeauty, see here: iMethodBeauty influencers.
Influencer activity throughout the year
iMethodBeauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
iMethodBeauty's influencer activity by month
Number of sponsored posts
iMethodBeauty's sponsored post volume appears to trend upward over the 12-month period, rising from 289 posts in January to 291 in December. The peak month, October, reached 384 posts, 41% higher than the monthly average of 273.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of iMethodBeauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.2k posts (96.4%)
- Instagram: 110 posts (3.4%)
- YouTube: 7 posts (0.2%)
iMethodBeauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for iMethodBeauty.
Here are 3 examples of iMethodBeauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jenn_and_mel x iMethodBeauty
Influencer bio
Teacher Lunch: Friends with lots of laughs Teacherlunchjennmel@gmail.com
Collaboration metrics
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sobermakeupmama_paige x iMethodBeauty
Influencer bio
Mama x6👶🏼recovery💪🏻makeup💄Jesus✝️ Business: sobermakeupmama@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NailsbyCammi x iMethodBeauty
Influencer bio
Welcome to my channel. Here we do everything nail related. Hope you enjoy and i love you to subscribe and comment. Also love to hear if you have any video suggestions or wishes💕 If you want me to reviuw your products or have any questions, just contact me. My email address is: cnailsby@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.3%
- Carousels: 7.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers iMethodBeauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
iMethodBeauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 73.1% of partnerships featuring creators averaging <1K views, iMethodBeauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (371.3k avg views/post):
karzjakeepsitcute x iMethodBeauty
Influencer bio
🎀 beauty recs + grwm 🎀 💌karzja.contact@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
mwogrady x iMethodBeauty
Influencer bio
living a full life with many life experiences. Sharing wisdom and laughter.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
iMethodBeauty's repeat partnerships
Out of 1.7k unique influencers in our dataset, 166 of them (10%) posted content for iMethodBeauty in 3 or more separate calendar months. The most consistent partner is @lucytiktokaffiliate, who has collaborated across 12 months with 37 total posts.
Here are 3 examples of iMethodBeauty's repeat influencer partnerships, with links to the sponsored content.
lucytiktokaffiliate x iMethodBeauty
sobermakeupmama_paige x iMethodBeauty
dawnapetrosky5 x iMethodBeauty
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where iMethodBeauty had the most influencer activity. 70.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (9.3%)
- Venezuela (3.2%)
- United Kingdom (2.5%)
iMethodBeauty's influencer activity by market
Here is another example of iMethodBeauty collaborating with an influencer in United States.
ashmartodam x iMethodBeauty
iMethodBeauty's influencer activity vs. related brands
iMethodBeauty competes in the at-home beauty tools and styling space, making TYMO Beauty a direct substitute brand for similar hair/beauty devices. Kylie Cosmetics is a major influencer-driven beauty brand that overlaps in the broader cosmetics audience and social marketing playbook, offering a strong benchmark competitor.
Total influencer content
iMethodBeauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 27.4k sponsored posts, significantly outpacing Kylie Cosmetics (9.3k posts) and iMethodBeauty (3.3k posts). Across all three brands, the average volume is 13.3k posts, indicating mature, scaled influencer programs. TYMO Beauty has several times more total posts than iMethodBeauty and Kylie Cosmetics.
By social platform
iMethodBeauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.1k, Kylie Cosmetics at 4.4k, iMethodBeauty at 3.2k posts. iMethodBeauty's activity is particularly concentrated on TikTok. On Instagram and TikTok, TYMO Beauty has several times more posts than iMethodBeauty, while counts are closer between TYMO Beauty and Kylie Cosmetics.
By geographical market
iMethodBeauty vs. related brands influencer activity (by country)
Estimated sponsored posts in iMethodBeauty's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (16k posts, 56.9%), India (1.7k posts, 6.3%), United Kingdom (1.6k posts, 5.7%), while iMethodBeauty has the highest estimated sponsored-post volume in Mexico (305 posts, 9.3%), Venezuela (105 posts, 3.2%). Looking at United States specifically, the split is TYMO Beauty at 16k posts (56.9%), Kylie Cosmetics at 3.2k posts (34.2%), iMethodBeauty at 2.3k posts (70.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- TYMO Beauty's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- Qure Skincare's Influencer Marketing Strategy
- Tecovas's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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