BTArtboxnails Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 803 pieces of influencer content sponsored by BTArtboxnails over the last 12 months.
This report breaks down where & how BTArtboxnails invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BTArtboxnails, see here: BTArtboxnails influencers.
Influencer activity throughout the year
BTArtboxnails's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
BTArtboxnails's influencer activity by month
Number of sponsored posts
BTArtboxnails's influencer output appears relatively consistent throughout the year, averaging about 63 sponsored posts per month. November recorded the highest volume at 84 posts (33% above average), while February was the quietest at 28 posts.
BTArtboxnails's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 3.5M, while February recorded the least at 318.5k. Across all tracked posts in the 12-month window, average views per post were 21.6k. Interestingly, the highest-view month (May) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @giulslively, generated 1.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BTArtboxnails's sponsored influencer collaborations break down by social platform:
- TikTok: 313 posts (39%)
- Instagram: 301 posts (37.5%)
- YouTube: 189 posts (23.5%)
BTArtboxnails's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BTArtboxnails.
Here are 3 examples of BTArtboxnails's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
haileyeylulozturk x BTArtboxnails
![Instagram post by @haileyeylulozturk for BTArtboxnails. Caption reads: [...] tried these toenails from @btartboxnails and....](https://images.od.modash.io/452910a8d5356fe417a81d7d6e84cafe88badc7c)
Influencer bio
Professional Creator | Based in Florida 📍| Lifestyle, Home, Fashion & More 🎥 Collabs: maria@amwinfluencers.com
Collaboration metrics
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giulslively x BTArtboxnails
![TikTok post by @giulslively for BTArtboxnails. Caption reads: [...] minuti? 🎀💅🏻 Con le unghie di....](https://images.od.modash.io/69dda7f8ebafd52b25652f33c438f33999526fd9)
Influencer bio
🎀🫧💗🧁💋 makeup & beauty addicted 💌 info@giuliapiras.com ig: giulslivey
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
federicaavolpe x BTArtboxnails
![YouTube post by @federicaavolpe for BTArtboxnails. Caption reads: [...] codice sconto FED10 su: ....](https://images.od.modash.io/0efa2b19cfe8787aefe7f7d3d0d09237afe7f837)
Influencer bio
mamma universitaria | stile di vita | maternità positiva ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BTArtboxnails are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BTArtboxnails's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.3% of partnerships featuring creators averaging <1K views, BTArtboxnails's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 31.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (100.0k avg views/post):
meganslitt x BTArtboxnails
![TikTok post by @meganslitt for BTArtboxnails. Caption reads: [...] 🔗 to the nail kit is in my bio.....](https://images.od.modash.io/21c0f871fec772f4862618824e763a1e845c8be8)
Influencer bio
Fashion🛍️|Beauty🎀| Lifestyle 🥂 Email📧: meganslitt@outlook.com Check out my brand🙈 @CROPPED CENTRAL LTD ❄️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.9k avg views/post):
lifeasleas x BTArtboxnails
![TikTok post by @lifeasleas for BTArtboxnails. Caption reads: @BTArtboxnailsofficial @BTArtboxnails x [...].](https://images.od.modash.io/4cb70c18335805fa0068822b7fdf4bd1bc08cd86)
Influencer bio
loc bae ❤️🔥 Amirah's Mommy 💌 Lacedbyleas@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BTArtboxnails's repeat partnerships
Out of 398 unique influencers in our dataset, 49 of them (12%) posted content for BTArtboxnails in 3 or more separate calendar months. The most consistent partner is @NailsBySue, who has collaborated across 13 months with 73 total posts. @NailsBySue alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of BTArtboxnails's repeat influencer partnerships, with links to the sponsored content.
NailsBySue x BTArtboxnails
![YouTube post by @NailsBySue for BTArtboxnails. Caption reads: [...]....](https://images.od.modash.io/a962a11765a09fb5ea00ed9c135c224c7c5b201c)
![YouTube post by @NailsBySue for BTArtboxnails. Caption reads: [...]....](https://images.od.modash.io/bcd18fe41b3eb119f9719706b8d78be1b1517acc)
![YouTube post by @NailsBySue for BTArtboxnails. Caption reads: [...]....](https://images.od.modash.io/0fc861547aeed04ed65313d618403ad2ed0591a4)
NailedByBrandi x BTArtboxnails
![YouTube post by @NailedByBrandi for BTArtboxnails. Caption reads: [...]....](https://images.od.modash.io/37dab203ec516d54dcca43c38ec4b8315ad28b4d)
NailsByKey x BTArtboxnails
![YouTube post by @NailsByKey for BTArtboxnails. Caption reads: [...] and applying gel x nails! @BTArtboxNails....](https://images.od.modash.io/c6849fdfa426a80c67f3a6f0b7327e2f259c35ab)
![YouTube post by @NailsByKey for BTArtboxnails. Caption reads: [...] video i will be using @BTArtboxNails....](https://images.od.modash.io/d1c2c792d37bb5001d59d79aaa2e6511b80a2b04)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BTArtboxnails had the most influencer activity. 57.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (5.3%)
- Italy (3.8%)
- India (3.3%)
BTArtboxnails's influencer activity by market
Here is another example of BTArtboxnails collaborating with an influencer in United States.
devvifit x BTArtboxnails
BTArtboxnails's influencer activity vs. related brands
BTArtboxnails competes in at-home and pro nail systems that thrive on tutorial and transformation content. Apres Nail is a direct competitor in nail extensions, while BeetlesGelPolish overlaps in viral DIY gel nail audiences.
Total influencer content
BTArtboxnails vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BeetlesGelPolish leads with 3k sponsored posts, significantly outpacing BTArtboxnails (803 posts) and Apres Nail (267 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. BeetlesGelPolish has multiple times more total posts than BTArtboxnails and Apres Nail.
By social platform
BTArtboxnails vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BTArtboxnails leads on Instagram and YouTube, while BeetlesGelPolish leads on TikTok. The gap is most notable on TikTok, with BeetlesGelPolish at 2.8k, BTArtboxnails at 313, Apres Nail at 108 posts. BeetlesGelPolish's activity is particularly concentrated on TikTok. On TikTok, BeetlesGelPolish has multiple times more posts than BTArtboxnails and Apres Nail.
By geographical market
BTArtboxnails vs. related brands influencer activity (by country)
Estimated sponsored posts in BTArtboxnails's top markets
BeetlesGelPolish has the highest estimated sponsored-post volume in United States (2.3k posts, 75.1%), United Kingdom (170 posts, 5.6%), Brazil (115 posts, 3.8%), while BTArtboxnails has the highest estimated sponsored-post volume in Mexico (43 posts, 5.3%), Italy (31 posts, 3.8%), while Apres Nail leads in France with 9 posts (3.4%). Looking at United States specifically, the split is BeetlesGelPolish at 2.3k posts (75.1%), BTArtboxnails at 464 posts (57.8%), Apres Nail at 186 posts (69.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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