BTArtboxnails Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.8k pieces of influencer content sponsored by BTArtboxnails over the last 12 months.

This report breaks down where & how BTArtboxnails invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BTArtboxnails, see here: BTArtboxnails influencers.

Influencer activity throughout the year

BTArtboxnails's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BTArtboxnails's influencer activity appears to have tapered over the year, from 223 posts in January down to 218 in December. May was the busiest month at 424 posts, 82% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BTArtboxnails's sponsored influencer collaborations break down by social platform:

• TikTok: 1.2k posts (42.9%)
• Instagram: 1.2k posts (42.3%)
• YouTube: 418 posts (14.9%)

TikTok influencer marketing is a clear focus for BTArtboxnails.

Here are 3 examples of BTArtboxnails's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

_kendimbae x BTArtboxnails

_kendimbae

@_kendimbae

10 May, 26

539.8k

26.4k

French tips but make it Spring-iy 🌸 @btartboxnails #btartboxnails #btartbox [...]

Influencer bio

•Beauty & Lifestyle 📍 Berlin Collaborations 📩: tikeya@stride-social.com

Collaboration metrics

Post views539.8k

Post EMV $18.8k

More influencer data

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nicollefigueroaa x BTArtboxnails

nicollefigueroaa

@nicollefigueroaa

04 Jul, 26

1.7M

137.9k

[...] todo está enlazado a continuación @BTArtboxnails #btartboxnails #btartbox [...]

Influencer bio

@Nikki’s Shapewear @Nikki’s Plastic Surgery 📩 collabs@nikkiyaugus.com

Collaboration metrics

Post views1.7M

Post EMV $40.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Mariatabitakasongo x BTArtboxnails

Mariatabitakasongo

@Mariatabitakasongo

14 Sep, 25

177.8k

1.8k

Codice sconto Tabb10 @BTArtboxNails

Influencer bio

Una mamma appassionata di lifestyle Scriviti al canale😘 📩 kasongomtabita@gmail.com

Collaboration metrics

Post views177.8k

Post EMV $5.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

BTArtboxnails's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (426.9k avg views/post):

mamelitka x BTArtboxnails

mamelitka

@mamelitka

07 Apr, 26

360.8k

11.1k

hit ! Współpraca z @BTArtboxnails Mój model to XCOATTIPS® French - [...]

Influencer bio

Matka ogarnia. 🤭 szulczakamelia@gmail.com Link do paznokci ⤵︎

Collaboration metrics

Post views360.8k

Post EMV $7.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.5k avg views/post):

shantemercedes x BTArtboxnails

shantemercedes

@shantemercedes

04 Feb, 26

21.9k

253

[...] 🤍 & Finally XL nails! 💅🏽 @BTArtboxnailsofficial @BTArtboxnails #btartboxnails [...]

Influencer bio

Love & Hustle ✨ TikTok Shop Girly SMOOCHES! 💌: shantemercedes@gmail.com @shantemercedes 🤳🏽

Collaboration metrics

Post views21.9k

Post EMV $451

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BTArtboxnails's repeat partnerships

NailsBySue x BTArtboxnails

NailsBySue

@NailsBySue

26 Aug, 25

4k

47

Hi lovelies. Do you need a great desk lamp? I'm absolutely in love with this new lamp. MelodySusie have been known for innovative ideas with nail tech equipment for 16 years, so I'd like to wish them a happy anniversary. A good lighting source is essential over your nail desk whether doing clients, or DIY nails, so I am definitely happy to show you this amazing SPro29G desk lamp with it's only little baby UV lamp for freezing and curing gel. This is just one of the anniversary launches on the website and here's the links below. Pop back soon for the next video of the brand new e-file gift box edition - You won't want to miss it. It's PINK and it's AWESOME! @MelodySusieOfficial, / @melodysusieofficial . and #melodysusie. MelodySusie SPro29G Manicure Table Lamp: MelodySusie SPro29G New Release: MelodySusie 16th Anniversary Event: MelodySusie official website: If you enjoy this video, please don't forget to click the LIKE button and consider subscribing, and press the bell so you don't miss any new videos x Disclaimer: This is an insight into my nail journey only, and any nail work you undertake is entirely at your own risk. Please follow manufacturers instructions for all nail products as they can cause allergies in some people. Please tag me if you try any of my designs, I'd love to see them Instagram: / nails_by_sue_d TIKTOK FACEBOOK / nails-by-sue-101567738577893 ******************UK Business Enquiries UK********************** Please email directmtb@gmail.com for product reviews. ********************DISCOUNT CODES AND LINKS*********************** Below may be affiliate links. This does not affect what you pay. You can use discount codes as often as you like. BORN PRETTY WEBSITE: BORN PRETTY 22% discount code: NAILSBYSUE MADAM GLAM 35% discount Code: NailsBySue35 VARNAIL Website VARNAIL 25% Discount code: SUSAN25 MODELONES Website: MODELONES 10% Discount Code: Susan10 MELODYSUSIE: Website: Code SUE12 BTArtBox 15% Discount Code: SUE15 Saviland Website 20% Discount Code: NAILSBYSUE AIMEILI Website AIMEILI 10% Discount code: SUSAN10 ROSALIND: Website ROSALIND 20% Discount code Sue20 www.sparklesuppliesuk.co.uk Discount code NBSUE15 My other links NOT Nail Related My Ebay Store - Vintage & Modern #nailsbysue #nails #nailart #manicure #nail #beauty #gelnails #nailsoftheday #nailstyle #naildesign #nailswag #naildesigns #acrylicnails #nailpolish #nailsart #gel #nailinspiration #glitternails #nailtech #nailartist #gelpolish #fashion #polygel #polygelnails #polygelextensions #pressonnails

NailsBySue

@NailsBySue

07 Jun, 26

2.6k

211

Hi everyone x Lets look at the versatility of the Born Pretty Floating Light Pat Painting Gel Palette in today's video! I’m showing you 5 different ways to use this unique gel, from smooth full coverage to intricate textured painting. Whether you're a beginner or a pro, these techniques will help you get the most out of your palette. Techniques shown in this video: ✨ Full Color Application ✨ Sponge Ombre ✨ Stamping with Pat Gel ✨ Isolated Chrome ✨ Textured & Even One-Stroke Flowers Painting Products Used: Born Pretty Floating Light Pat Painting Gel Palette Chrome powder Stamping Mixing Oil Edge Sealing Top Coat Don't forget to use my discount code: NAILSBYSUE for 25% savings at Born Pretty! Till 15th June 2026 use code MID35 for 35% off If you enjoyed these nail art techniques, please give this video a thumbs up and subscribe to Nails By Sue for more tutorials and product reviews! #NailArt #BornPretty #GelNails #NailTutorial #NailsBySue #PatPaintingGel #NailArtTechniques #OneStrokeNails Join My LOVELIES 🐝💛 Exclusive videos, badges & emojis for my busy bees ✨ 👉 Join here: Disclaimer: This is an insight into my nail journey only, and any nail work you undertake is entirely at your own risk. Please follow manufacturers instructions for all nail products as they can cause allergies in some people. Please tag me if you try any of my designs, I'd love to see them Instagram: TIKTOK FACEBOOK ******************PRODUCT REVIEWS********************** Please email nailsbysue2@gmail.com for product reviews. ********************DISCOUNT CODES AND LINKS*********************** Below may be affiliate links. This does not affect what you pay. You can use discount codes as often as you like. BORN PRETTY WEBSITE: BORN PRETTY 24% discount code: NAILSBYSUE MADAM GLAM 35% discount Code: NailsBySue35 VARNAIL Website VARNAIL 25% Discount code: SUSAN25 MODELONES Website: MODELONES 10% Discount Code: Susan10 MELODYSUSIE: Website: Code SUE12 BTArtBox 15% Discount Code: SUE15 Saviland Website 20% Discount Code: NAILSBYSUE AIMEILI Website AIMEILI 10% Discount code: SUSAN10 ROSALIND: Website ROSALIND 20% Discount code Sue20 www.sparklesuppliesuk.co.uk Discount code NBSUE15 #nailsbysue #nails #nailart #manicure #nail #beauty #gelnails #nailsoftheday #nailstyle #naildesign #nailswag #naildesigns #acrylicnails #nailpolish #nailsart #gel #nailinspiration #glitternails #nailtech #nailartist #gelpolish #fashion #polygel #polygelnails #polygelextensions #pressonnails

NailsBySue

@NailsBySue

30 May, 26

1.9k

176

Get ready for a brand new Born Pretty Gel review! In this tutorial, I'm swatching amazing cat eye gels and showing you a new Floating Dot Gel technique that looks like magic! Today I’m diving into the latest Born Pretty collection to see how these new formulas perform. From eliminating pesky natural nail lines with a nude pat painting gel to creating a gorgeous summer floral nail set, we’re covering it all. What we're covering today: Floating Dot Gel: Is it magic? I'll show you how it works. Perfect French Tips: Using nude painting gel for a clean jelly french look. Summer Nail Art: A full set featuring cat eye, transfer foils, and a sparkly spider gel. Isolated Chrome Hack: Trying the new thin brush liner top coat for easy chrome application over flower stickers. If you love nail art tutorials and gel polish reviews, don't forget to subscribe to Nails By Sue! #NailArt #BornPretty #CatEyeNails #GelPolishReview #NailTutorial If you treat yourself on ‪@bornprettyofficial‬ don't forget the brilliant discount code NAILSBYSUE for 25% off. Here's the links for todays products (affiliated) 3D floating dot gel Edge sealing top coat Coloured Cat fruit series Nude pat painting gel Glass cat MY544 Abyss Sea Flash Spider gel Moonlight milk jelly I'm afraid Mambo Ice MY62 is out of stock at the time of uploading this video. If you enjoy this video, please don't forget to click the LIKE button and subscribe, and press the bell so you don't miss any new videos x Join My LOVELIES 🐝💛 Exclusive videos, badges & emojis for my busy bees ✨ 👉 Join here: Disclaimer: This is an insight into my nail journey only, and any nail work you undertake is entirely at your own risk. Please follow manufacturers instructions for all nail products as they can cause allergies in some people. Please tag me if you try any of my designs, I'd love to see them Instagram: TIKTOK FACEBOOK ******************PRODUCT REVIEWS********************** Please email nailsbysue2@gmail.com for product reviews. ********************DISCOUNT CODES AND LINKS*********************** Below may be affiliate links. This does not affect what you pay. You can use discount codes as often as you like. BORN PRETTY WEBSITE: BORN PRETTY 24% discount code: NAILSBYSUE MADAM GLAM 35% discount Code: NailsBySue35 VARNAIL Website VARNAIL 25% Discount code: SUSAN25 MODELONES Website: MODELONES 10% Discount Code: Susan10 MELODYSUSIE: Website: Code SUE12 BTArtBox 15% Discount Code: SUE15 Saviland Website 20% Discount Code: NAILSBYSUE AIMEILI Website AIMEILI 10% Discount code: SUSAN10 ROSALIND: Website ROSALIND 20% Discount code Sue20 www.sparklesuppliesuk.co.uk Discount code NBSUE15 #nailsbysue #nails #nailart #manicure #nail #beauty #gelnails #nailsoftheday #nailstyle #naildesign #nailswag #naildesigns #acrylicnails #nailpolish #nailsart #gel #nailinspiration #glitternails #nailtech #nailartist #gelpolish #fashion #polygel #polygelnails #polygelextensions #pressonnails

NailsByKey x BTArtboxnails

NailsByKey

@NailsByKey

07 Nov, 25

3.5k

287

[...] in todays video im trying @BTArtboxNails new shimmer pink gel x [...]

NailsByKey

@NailsByKey

29 Jun, 26

3.1k

231

[...] french xcoattips from @BTArtboxNails showing how to prep and [...]

NailsByKey

@NailsByKey

11 Oct, 25

2.8k

300

[...] i will be trying the new ‪@BTArtboxNails‬ x ‪@Longhairprettynails‬ [...]

dyamondniicole x BTArtboxnails

dyamondniicole

@dyamondniicole

04 Feb, 26

253.5k

6.4k

Thanks to @btartbox_official ! Check out the link in my bio & get yours 💅🏽✨ #dyamondnicole #btartbox #diynails #pressonnails

dyamondniicole

@dyamondniicole

12 May, 26

85.9k

2.6k

Longhairprettynails X Btartbox are back at it again @btartbox_official @longhairprettynails 💅🏽 #dyamondnicole #btartbox #diynails #pressonnails

dyamondniicole

@dyamondniicole

18 Jun, 26

72.8k

2.4k

We love nail day @btartbox_official 💅🏽✨ #dyamondnicole #pressonnails #diynails #btartbox

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• South Africa (4.7%)
• Italy (4%)
• Mexico (3.9%)

Here is another example of BTArtboxnails collaborating with an influencer in United States.

nailz_by_ashleyyy x BTArtboxnails

nailz_by_ashleyyy

@nailz_by_ashleyyy

29 Oct, 25

1.6M

23k

[...] love the way they fit my nail! @BTArtboxnailsofficial @BTArtboxnails #btartboxnails [...]

BTArtboxnails's influencer activity vs. related brands

BTArtboxnails, Apres Nail, and Madam Glam all target the at-home/pro nail audience with product-led tutorials and UGC-heavy influencer strategies. They compete for the same nail-tech and DIY creator communities across TikTok and Instagram.

Total influencer content

Madam Glam leads with 2.9k sponsored posts, marginally ahead of BTArtboxnails (2.8k posts) and Apres Nail (2.3k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

BTArtboxnails leads on TikTok, while Madam Glam has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BTArtboxnails at 1.2k, Apres Nail at 541, Madam Glam at 390 posts. Apres Nail's activity is particularly concentrated on Instagram. On TikTok, BTArtboxnails has more than double the posts of Apres Nail and more than triple the posts of Madam Glam.

By geographical market

BTArtboxnails has the highest estimated sponsored-post volume in United States (1.6k posts, 56.6%), South Africa (132 posts, 4.7%), while Madam Glam has the highest estimated sponsored-post volume in United Kingdom (299 posts, 10.4%), Italy (247 posts, 8.6%), suggesting a Europe focus, while Apres Nail leads in France with 80 posts (3.5%). Looking at United States specifically, the split is BTArtboxnails at 1.6k posts (56.6%), Apres Nail at 1.6k posts (69.1%), Madam Glam at 1.5k posts (53.7%). BTArtboxnails's strength in United States may indicate a home-market focus, while Madam Glam shows broader regional investment.