BTArtboxnails Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by BTArtboxnails over the last 12 months.
This report breaks down where & how BTArtboxnails invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with BTArtboxnails, see here: BTArtboxnails influencers.
Influencer activity throughout the year
BTArtboxnails's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
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BTArtboxnails's influencer activity by month
Number of sponsored posts
BTArtboxnails's influencer output appears relatively consistent throughout the year, averaging about 220 sponsored posts per month. May recorded the highest volume at 388 posts (76% above average), while August was the quietest at 147 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BTArtboxnails's sponsored influencer collaborations break down by social platform:
For their top social platform (Instagram), here is a breakdown of the type of influencers BTArtboxnails are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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BTArtboxnails's influencers average views (Instagram)
Based on each influencer's average views per post
<1K10.8%
1K-5K24.5%
5K-10K14.9%
10K-50K32.8%
50K-100K7.6%
100K-500K7.4%
500K+2.0%
With 32.8% of partnerships featuring creators averaging 10K-50K views, BTArtboxnails's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (194.3k avg views/post):
I come bearing SOLUTIONS!💖
Cleaning | Organization | Hacks | Self-care
Collab@cleantokcary.com
👇🏼LINKS, GUIDES & AMAZON FINDS
✝️💍MomX4 | 🐶MomX3
Collaboration metrics
Post views117.1k
Post EMV $3.7k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
candacejunee x BTArtboxnails
candacejunee
@candacejunee
22 Dec, 25
17.4k
560
Do you LOVE? 😍 Comment NAILS for everything I used👇🏽 I’ll also send you all of the steps for proper application so you can have it written out! I linked my video explaining all the prep work I do prior to the steps in this video! Press ons have become so popular. I used to do them all the time in 2019 but they would pop off all the time so I retired… But now that brands make much better quality nails and glue… babyyyyy I’m a press on girlie for sure! I DIY my nails at home lately and it saves me soooo much money! And I’m never disappointed because I always know exactly what I’m going to get before I start. That’s not always the case at the nail salon. I may not like the design or something and I have to deal with it for 2-4 weeks if the salon isn’t willing to fix it. Anywho… I’m sharing exactly how I get my press on nails to last longer! All of these steps matter!!! I used to struggle to remove my press on nails because I had found the BEST glue! And it works like a charm!!! Anywho… to check out my favorite brand of simple but cute press on nails, comment NAILS and I’ll send you the link to this set! Use my code “Candaa10” to save 10% on your order!! • • • • • #btartboxpartner #nails #diynails #pressons #pressonnail
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BTArtboxnails's repeat partnerships
Out of 1.2k unique influencers in our dataset, 123 of them (10%) posted content for BTArtboxnails in 3 or more separate calendar months. The most consistent partner is @NailsBySue, who has collaborated across 12 months with 46 total posts.
Here are 3 examples of BTArtboxnails's repeat influencer partnerships, with links to the sponsored content.
NailsBySue x BTArtboxnails
NailsBySue
@NailsBySue
26 Aug, 25
4k
47
Hi lovelies. Do you need a great desk lamp? I'm absolutely in love with this new lamp. MelodySusie have been known for innovative ideas with nail tech equipment for 16 years, so I'd like to wish them a happy anniversary. A good lighting source is essential over your nail desk whether doing clients, or DIY nails, so I am definitely happy to show you this amazing SPro29G desk lamp with it's only little baby UV lamp for freezing and curing gel. This is just one of the anniversary launches on the website and here's the links below. Pop back soon for the next video of the brand new e-file gift box edition - You won't want to miss it. It's PINK and it's AWESOME! @MelodySusieOfficial, / @melodysusieofficial . and #melodysusie. MelodySusie SPro29G Manicure Table Lamp: MelodySusie SPro29G New Release: MelodySusie 16th Anniversary Event: MelodySusie official website: If you enjoy this video, please don't forget to click the LIKE button and consider subscribing, and press the bell so you don't miss any new videos x Disclaimer: This is an insight into my nail journey only, and any nail work you undertake is entirely at your own risk. Please follow manufacturers instructions for all nail products as they can cause allergies in some people. Please tag me if you try any of my designs, I'd love to see them Instagram: / nails_by_sue_d TIKTOK FACEBOOK / nails-by-sue-101567738577893 ******************UK Business Enquiries UK********************** Please email directmtb@gmail.com for product reviews. ********************DISCOUNT CODES AND LINKS*********************** Below may be affiliate links. This does not affect what you pay. You can use discount codes as often as you like. BORN PRETTY WEBSITE: BORN PRETTY 22% discount code: NAILSBYSUE MADAM GLAM 35% discount Code: NailsBySue35 VARNAIL Website VARNAIL 25% Discount code: SUSAN25 MODELONES Website: MODELONES 10% Discount Code: Susan10 MELODYSUSIE: Website: Code SUE12 BTArtBox 15% Discount Code: SUE15 Saviland Website 20% Discount Code: NAILSBYSUE AIMEILI Website AIMEILI 10% Discount code: SUSAN10 ROSALIND: Website ROSALIND 20% Discount code Sue20 www.sparklesuppliesuk.co.uk Discount code NBSUE15 My other links NOT Nail Related My Ebay Store - Vintage & Modern #nailsbysue #nails #nailart #manicure #nail #beauty #gelnails #nailsoftheday #nailstyle #naildesign #nailswag #naildesigns #acrylicnails #nailpolish #nailsart #gel #nailinspiration #glitternails #nailtech #nailartist #gelpolish #fashion #polygel #polygelnails #polygelextensions #pressonnails
NailsBySue
@NailsBySue
07 Jun, 26
2.5k
206
Hi everyone x Lets look at the versatility of the Born Pretty Floating Light Pat Painting Gel Palette in today's video! I’m showing you 5 different ways to use this unique gel, from smooth full coverage to intricate textured painting. Whether you're a beginner or a pro, these techniques will help you get the most out of your palette. Techniques shown in this video: ✨ Full Color Application ✨ Sponge Ombre ✨ Stamping with Pat Gel ✨ Isolated Chrome ✨ Textured & Even One-Stroke Flowers Painting Products Used: Born Pretty Floating Light Pat Painting Gel Palette Chrome powder Stamping Mixing Oil Edge Sealing Top Coat Don't forget to use my discount code: NAILSBYSUE for 25% savings at Born Pretty! Till 15th June 2026 use code MID35 for 35% off If you enjoyed these nail art techniques, please give this video a thumbs up and subscribe to Nails By Sue for more tutorials and product reviews! #NailArt #BornPretty #GelNails #NailTutorial #NailsBySue #PatPaintingGel #NailArtTechniques #OneStrokeNails Join My LOVELIES 🐝💛 Exclusive videos, badges & emojis for my busy bees ✨ 👉 Join here: Disclaimer: This is an insight into my nail journey only, and any nail work you undertake is entirely at your own risk. Please follow manufacturers instructions for all nail products as they can cause allergies in some people. Please tag me if you try any of my designs, I'd love to see them Instagram: TIKTOK FACEBOOK ******************PRODUCT REVIEWS********************** Please email nailsbysue2@gmail.com for product reviews. ********************DISCOUNT CODES AND LINKS*********************** Below may be affiliate links. This does not affect what you pay. You can use discount codes as often as you like. BORN PRETTY WEBSITE: BORN PRETTY 24% discount code: NAILSBYSUE MADAM GLAM 35% discount Code: NailsBySue35 VARNAIL Website VARNAIL 25% Discount code: SUSAN25 MODELONES Website: MODELONES 10% Discount Code: Susan10 MELODYSUSIE: Website: Code SUE12 BTArtBox 15% Discount Code: SUE15 Saviland Website 20% Discount Code: NAILSBYSUE AIMEILI Website AIMEILI 10% Discount code: SUSAN10 ROSALIND: Website ROSALIND 20% Discount code Sue20 www.sparklesuppliesuk.co.uk Discount code NBSUE15 #nailsbysue #nails #nailart #manicure #nail #beauty #gelnails #nailsoftheday #nailstyle #naildesign #nailswag #naildesigns #acrylicnails #nailpolish #nailsart #gel #nailinspiration #glitternails #nailtech #nailartist #gelpolish #fashion #polygel #polygelnails #polygelextensions #pressonnails
NailsBySue
@NailsBySue
30 May, 26
1.8k
172
Get ready for a brand new Born Pretty Gel review! In this tutorial, I'm swatching amazing cat eye gels and showing you a new Floating Dot Gel technique that looks like magic! Today I’m diving into the latest Born Pretty collection to see how these new formulas perform. From eliminating pesky natural nail lines with a nude pat painting gel to creating a gorgeous summer floral nail set, we’re covering it all. What we're covering today: Floating Dot Gel: Is it magic? I'll show you how it works. Perfect French Tips: Using nude painting gel for a clean jelly french look. Summer Nail Art: A full set featuring cat eye, transfer foils, and a sparkly spider gel. Isolated Chrome Hack: Trying the new thin brush liner top coat for easy chrome application over flower stickers. If you love nail art tutorials and gel polish reviews, don't forget to subscribe to Nails By Sue! #NailArt #BornPretty #CatEyeNails #GelPolishReview #NailTutorial If you treat yourself on @bornprettyofficial don't forget the brilliant discount code NAILSBYSUE for 25% off. Here's the links for todays products (affiliated) 3D floating dot gel Edge sealing top coat Coloured Cat fruit series Nude pat painting gel Glass cat MY544 Abyss Sea Flash Spider gel Moonlight milk jelly I'm afraid Mambo Ice MY62 is out of stock at the time of uploading this video. If you enjoy this video, please don't forget to click the LIKE button and subscribe, and press the bell so you don't miss any new videos x Join My LOVELIES 🐝💛 Exclusive videos, badges & emojis for my busy bees ✨ 👉 Join here: Disclaimer: This is an insight into my nail journey only, and any nail work you undertake is entirely at your own risk. Please follow manufacturers instructions for all nail products as they can cause allergies in some people. Please tag me if you try any of my designs, I'd love to see them Instagram: TIKTOK FACEBOOK ******************PRODUCT REVIEWS********************** Please email nailsbysue2@gmail.com for product reviews. ********************DISCOUNT CODES AND LINKS*********************** Below may be affiliate links. This does not affect what you pay. You can use discount codes as often as you like. BORN PRETTY WEBSITE: BORN PRETTY 24% discount code: NAILSBYSUE MADAM GLAM 35% discount Code: NailsBySue35 VARNAIL Website VARNAIL 25% Discount code: SUSAN25 MODELONES Website: MODELONES 10% Discount Code: Susan10 MELODYSUSIE: Website: Code SUE12 BTArtBox 15% Discount Code: SUE15 Saviland Website 20% Discount Code: NAILSBYSUE AIMEILI Website AIMEILI 10% Discount code: SUSAN10 ROSALIND: Website ROSALIND 20% Discount code Sue20 www.sparklesuppliesuk.co.uk Discount code NBSUE15 #nailsbysue #nails #nailart #manicure #nail #beauty #gelnails #nailsoftheday #nailstyle #naildesign #nailswag #naildesigns #acrylicnails #nailpolish #nailsart #gel #nailinspiration #glitternails #nailtech #nailartist #gelpolish #fashion #polygel #polygelnails #polygelextensions #pressonnails
NailsByKey x BTArtboxnails
NailsByKey
@NailsByKey
07 Nov, 25
3.5k
287
[...] in todays video im trying @BTArtboxNails new shimmer pink gel x [...]
NailsByKey
@NailsByKey
11 Oct, 25
2.8k
300
[...] i will be trying the new @BTArtboxNails x @Longhairprettynails [...]
NailsByKey
@NailsByKey
29 Jun, 26
2.8k
217
[...] french xcoattips from @BTArtboxNails showing how to prep and [...]
dyamondniicole x BTArtboxnails
dyamondniicole
@dyamondniicole
04 Feb, 26
253.5k
6.4k
Thanks to @btartbox_official ! Check out the link in my bio & get yours 💅🏽✨ #dyamondnicole #btartbox #diynails #pressonnails
dyamondniicole
@dyamondniicole
15 Mar, 26
104k
3.2k
We love a good French nail day , visit the link in my bio to get your next set 💅✨ @btartbox_official #dyamondnicole #pressonnails #btartboxpartner #diynails
dyamondniicole
@dyamondniicole
12 May, 26
85.2k
2.5k
Longhairprettynails X Btartbox are back at it again @btartbox_official @longhairprettynails 💅🏽 #dyamondnicole #btartbox #diynails #pressonnails
In our dataset, United States is where BTArtboxnails had the most influencer activity. 57.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Italy (4.8%)
Mexico (4.5%)
India (4%)
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BTArtboxnails's influencer activity by market
United States57.2%
Italy4.8%
Mexico4.5%
India4.0%
United Kingdom3.6%
Other25.9%
Here is another example of BTArtboxnails collaborating with an influencer in United States.
robreaylleamere x BTArtboxnails
robreaylleamere
@robreaylleamere
18 Sep, 25
264.7k
4.1k
[...] Link in bio to purchase yours today! #btartboxnails #pressons #pressonnail [...]
BTArtboxnails's influencer activity vs. related brands
BTArtboxnails competes in at-home and pro nail enhancements, where Madam Glam and Apres Nail are close peers in gel systems and nail artistry. Their influencer strategies often rely on nail techs, tutorials, and design-focused content.
Total influencer content
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BTArtboxnails vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BTArtboxnails
Madam Glam
Apres Nail
Madam Glam leads with 2.9k sponsored posts, marginally ahead of BTArtboxnails (2.6k posts) and Apres Nail (2.2k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.
By social platform
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BTArtboxnails vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BTArtboxnails
Madam Glam
Apres Nail
BTArtboxnails leads on TikTok, while Madam Glam has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with BTArtboxnails at 981, Apres Nail at 481, Madam Glam at 390 posts. Apres Nail's activity is particularly concentrated on Instagram. On TikTok, BTArtboxnails has more than double the posts of Madam Glam.
By geographical market
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BTArtboxnails vs. related brands influencer activity (by country)
Estimated sponsored posts in BTArtboxnails's top markets
BTArtboxnails
Madam Glam
Apres Nail
Madam Glam has the highest estimated sponsored-post volume in United States (1.6k posts, 54.3%), United Kingdom (314 posts, 10.8%), Italy (245 posts, 8.4%), suggesting a Europe focus, while BTArtboxnails leads in Mexico with 119 posts (4.5%), while Apres Nail leads in Japan with 80 posts (3.7%). Looking at United States specifically, the split is Madam Glam at 1.6k posts (54.3%), BTArtboxnails at 1.5k posts (57.2%), Apres Nail at 1.5k posts (68.1%).
Read more influencer strategy breakdowns
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