Apres Nail Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 297 pieces of influencer content sponsored by Apres Nail over the last 12 months.
This report breaks down where & how Apres Nail invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Apres Nail, see here: Apres Nail influencers.
Influencer activity throughout the year
Apres Nail's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Apres Nail's influencer activity by month
Number of sponsored posts
Apres Nail's influencer activity appears to have tapered over the year, from 69 posts in January down to 21 in December. January was the busiest month at 69 posts, 176% above the monthly average.
Apres Nail's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 12.9M, while November recorded the least at 1.3k. Across all tracked posts in the 12-month window, average views per post were 116.8k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @heluviee, generated 5.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Apres Nail's sponsored influencer collaborations break down by social platform:
- Instagram: 168 posts (56.6%)
- TikTok: 129 posts (43.4%)
Apres Nail's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Apres Nail.
Here are 2 examples of Apres Nail's recent sponsored collaborations (one each for Instagram, TikTok).
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...]
using the shade ‘the empress’ from....](https://images.od.modash.io/3983ad46df5e4698ad67ac4ef0596923050c61d2)
Influencer bio
chicago 🦋 nail inspo heluviee@gmail.com @helusarah
Collaboration metrics
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katienails2 x Apres Nail
Influencer bio
nails • asmr • self care 🤍 ✉️ katiemanettadavis@gmail.com links below 👇🏻
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 75.6%
- Posts: 24.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Apres Nail are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Apres Nail's influencers average views (Instagram)
Based on each influencer's average views per post
With 38% of partnerships featuring creators averaging 10K-50K views, Apres Nail's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (390.2k avg views/post, 17.1k followers):
nailsbyaran x Apres Nail
Influencer bio
𐙚 ʜᴇʀ & ɴᴀɪʟꜱ 𐙚 💌 ʙɪᴢ ɪɴq: ᴄᴏɴᴛᴀᴄᴛɴᴀɪʟꜱʙʏᴀʀᴀɴ@ɢᴍᴀɪʟ.ᴄᴏᴍ ᴇᴠᴇʀʏᴛʜɪɴɢ ɪ ᴜꜱᴇ & ᴍᴏʀᴇ ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post, 77.8k followers):
paytonmanis x Apres Nail
![Instagram post by @paytonmanis for Apres Nail. Caption reads: [...] The newly redesigned Gel-X® Kit from....](https://images.od.modash.io/88332e5bafa7a0210c8021442d81ccb48233475f)
Influencer bio
Lic. Nail Artist | Owner @paytonmanisbeautylounge TikTok : hil.custodio ✨@nailmartusa code : PaytonManis ✨@kiaraskynails code : PaytonManis
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Apres Nail's repeat partnerships
Out of 190 unique influencers in our dataset, 16 of them (8%) posted content for Apres Nail in 3 or more separate calendar months. The most consistent partner is @heluviee, who has collaborated across 5 months with 7 total posts.
Here are 3 examples of Apres Nail's repeat influencer partnerships, with links to the sponsored content.
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] is shade ‘the end’ from @apresnailofficial ~....](https://images.od.modash.io/54d2ec03d84465cf33800d3286365d5d1a412d82)
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] all my diy girlies ☁️☁️
@apresnailofficial....](https://images.od.modash.io/4e4717aab83b96d2110803cb8dedbc3f3ca43489)
heygreatnails x Apres Nail
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] magic wrapped in purple @apresnailofficial....](https://images.od.modash.io/8869efdfd18281fc980ae096e1e1c24ccd9dd717)
![Instagram post by @heygreatnails for Apres Nail. Caption reads: 🪩🖤🎀 @apresnailofficial midnight sparkle [...].](https://images.od.modash.io/8e68764c7412793de97db2cfc58d929d4e508983)
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] calm and bold for fall with....](https://images.od.modash.io/989e3fefcf415bd86bf9cfe2258e18290c331535)
disseynails x Apres Nail
![Instagram post by @disseynails for Apres Nail. Caption reads: [...] and cute 🫶🏻
using: @apresnailofficial....](https://images.od.modash.io/848658a24c8a100233547fd2ec650474b5cd959c)
![Instagram post by @disseynails for Apres Nail. Caption reads: [...] your evolution with the new....](https://images.od.modash.io/24941a9409f1646eda6b8299f6c1ad543713afc9)
![Instagram post by @disseynails for Apres Nail. Caption reads: [...] lace for V-Day 💗🏹
using:....](https://images.od.modash.io/7fc3622e458b42bb1ad7f89587cfb09798918dcb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Apres Nail had the most influencer activity. 69.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.6%)
- France (3.6%)
- Canada (3.4%)
Apres Nail's influencer activity by market
Here is another example of Apres Nail collaborating with an influencer in United States.
heajiheaji x Apres Nail
Apres Nail's influencer activity vs. related brands
Apres Nail, BTArtboxnails, and Madam Glam all serve the nail category with salon-style systems and at-home kits. They compete for nail artists and DIY creators through tutorial content, sets, and product technique education.
Total influencer content
Apres Nail vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BTArtboxnails leads with 803 sponsored posts, significantly outpacing Madam Glam (471 posts) and Apres Nail (297 posts). Across all three brands, the average volume is 524 posts, suggesting moderate but consistent investment.
By social platform
Apres Nail vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BTArtboxnails leads on Instagram and TikTok and Madam Glam leads on YouTube. The gap is most notable on TikTok, with BTArtboxnails at 313, Apres Nail at 129, Madam Glam at 65 posts. On YouTube, Apres Nail has 0 posts while BTArtboxnails has 189 and Madam Glam has 215.
By geographical market
Apres Nail vs. related brands influencer activity (by country)
Estimated sponsored posts in Apres Nail's top markets
BTArtboxnails has the highest estimated sponsored-post volume in United States (464 posts, 57.8%), Mexico (43 posts, 5.3%), suggesting a North America focus, while Madam Glam has the highest estimated sponsored-post volume in Italy (47 posts, 9.9%), United Kingdom (46 posts, 9.8%), suggesting a Europe focus, while Apres Nail leads in France with 11 posts (3.6%). Looking at United States specifically, the split is BTArtboxnails at 464 posts (57.8%), Madam Glam at 271 posts (57.6%), Apres Nail at 207 posts (69.6%). Apres Nail's strength in France may indicate a home-market focus, while Madam Glam shows broader regional investment.
Read more influencer strategy breakdowns
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