Apres Nail Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by Apres Nail over the last 12 months.
This report breaks down where & how Apres Nail invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Apres Nail, see here: Apres Nail influencers.
Influencer activity throughout the year
Apres Nail's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Apres Nail's influencer activity by month
Number of sponsored posts
Apres Nail's influencer activity appears to have tapered over the year, from 221 posts in January down to 187 in December. April was the busiest month at 278 posts, 70% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Apres Nail's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (66.8%)
- TikTok: 651 posts (33%)
- YouTube: 4 posts (0.2%)
Apres Nail's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Apres Nail.
Here are 2 examples of Apres Nail's recent sponsored collaborations (one each for Instagram, TikTok).
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] using the shade ‘the empress’ from....](https://images.od.modash.io/3983ad46df5e4698ad67ac4ef0596923050c61d2)
Influencer bio
chicago 🦋 nail inspo heluviee@gmail.com @helusarah
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
heygreatnails x Apres Nail
![TikTok post by @heygreatnails for Apres Nail. Caption reads: [...] • Long Liner Brush #aprespartner #apresnail....](https://images.od.modash.io/0363c490f79ea72f91ff45c1ad0c2cb8dc9f47aa)
Influencer bio
Inspiring Nail Art Jewelry Hand Care & Beauty heygreatnails@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 56.3%
- Reels: 43.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Apres Nail are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Apres Nail's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.4% of partnerships featuring creators averaging 1K-5K views, Apres Nail's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (656.7k avg views/post, 938.7k followers):
nailsbyaran x Apres Nail
![Instagram post by @nailsbyaran for Apres Nail. Caption reads: [...] coat. 🤍 Obsessed with it ✨ Thank you....](https://images.od.modash.io/37e3289059516920d26db665f2ef6ebaab03bd2b)
Influencer bio
Let’s get Booked & Busy 🐝👑 💌 aran@viretalentagency.com ⬇️Seminar: sept 10th-13th ⬇️ 👩🏻🎓 sign up for next enrollment
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post, 14.7k followers):
naominailsnyc x Apres Nail
![Instagram post by @naominailsnyc for Apres Nail. Caption reads: [...] @refinery29 using my favorites from....](https://images.od.modash.io/a75686b11351bb22be090e776cb4bbf467e6b49e)
Influencer bio
🇯🇵💅🏽🗽 Nail artist
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Apres Nail's repeat partnerships
Out of 757 unique influencers in our dataset, 38 of them (5%) posted content for Apres Nail in 3 or more separate calendar months. The most consistent partner is @heygreatnails, who has collaborated across 8 months with 9 total posts. @chibimoon.nails alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Apres Nail's repeat influencer partnerships, with links to the sponsored content.
heygreatnails x Apres Nail
![TikTok post by @heygreatnails for Apres Nail. Caption reads: [...] Liner Brush #aprespartner #apresnail....](https://images.od.modash.io/61a538be9efca52dc9b36c00b77a5d8f73cdec49)
![TikTok post by @heygreatnails for Apres Nail. Caption reads: [...] Liner Brush #aprespartner #apresnail....](https://images.od.modash.io/efeea1ab240d6306442b372f6d3589c7a07eba06)
alex.s.nails x Apres Nail
![TikTok post by @alex.s.nails for Apres Nail. Caption reads: [...] #NailTok #TikTokShopFinds #ApresNails....](https://images.od.modash.io/e01ea948c379c0a73b7844f94224c19e2873b82f)
![TikTok post by @alex.s.nails for Apres Nail. Caption reads: [...] #NailTech #GelNails #ApresNails #NailTok.](https://images.od.modash.io/3d5b65bfeaa9d9163a03513ea71c491aadc60573)
heygreatnails x Apres Nail
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] pastel petals and glossy @apresnailofficial....](https://images.od.modash.io/25c35be575ed73caa63547d857cd3bb281dae586)
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] emotionally unavailable with....](https://images.od.modash.io/b20bb774cb46f697991e27bce86571faa4d6e674)
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] and Valentine magic with @apresnailofficial....](https://images.od.modash.io/19896833122fc4096153c86126a5fe3c7a9caa7a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Apres Nail had the most influencer activity. 68.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.8%)
- Japan (4.1%)
- Canada (3.3%)
Apres Nail's influencer activity by market
Here is another example of Apres Nail collaborating with an influencer in United States.
heajiheaji x Apres Nail
Apres Nail's influencer activity vs. related brands
Aprés Nail, Madam Glam, and BTArtboxnails compete in nail systems and enhancements where technique and longevity are key purchase drivers. Influencer tutorials, wear tests, and kit-building content make them direct comparables.
Total influencer content
Apres Nail vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BTArtboxnails leads with 2.8k sponsored posts, significantly outpacing Apres Nail (2k posts) and Madam Glam (1.3k posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. BTArtboxnails has more total posts than Apres Nail and Madam Glam.
By social platform
Apres Nail vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Apres Nail leads on Instagram, while BTArtboxnails has the most activity on TikTok and Madam Glam has the most activity on YouTube. The gap is most notable on TikTok, with BTArtboxnails at 1.2k, Apres Nail at 651, Madam Glam at 408 posts. Madam Glam has far fewer Instagram posts than Apres Nail and BTArtboxnails, while Apres Nail has far fewer YouTube posts than Madam Glam and BTArtboxnails.
By geographical market
Apres Nail vs. related brands influencer activity (by country)
Estimated sponsored posts in Apres Nail's top markets
BTArtboxnails has the highest estimated sponsored-post volume in United States (1.6k posts, 56.6%), South Africa (132 posts, 4.7%), Italy (112 posts, 4%), while Apres Nail has the highest estimated sponsored-post volume in United Kingdom (134 posts, 6.8%), Japan (81 posts, 4.1%), while Madam Glam leads in France with 49 posts (3.8%). Looking at United States specifically, the split is BTArtboxnails at 1.6k posts (56.6%), Apres Nail at 1.3k posts (68.1%), Madam Glam at 741 posts (57.2%). Apres Nail's strength in United Kingdom and Japan may indicate a home-market focus, while BTArtboxnails shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Madam Glam's Influencer Marketing Strategy
- BTArtboxnails's Influencer Marketing Strategy
- Kitsch's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
- Sunday Riley's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.