Apres Nail Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Apres Nail over the last 12 months.
This report breaks down where & how Apres Nail invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Apres Nail, see here: Apres Nail influencers.
Influencer activity throughout the year
Apres Nail's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Apres Nail's influencer activity by month
Number of sponsored posts
Apres Nail's influencer activity appears to have tapered over the year, from 182 posts in January down to 1 in December. January was the busiest month at 182 posts, 63% above the monthly average. No sponsored posts were tracked in October and November, which may suggest a planned pause in influencer activity.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Apres Nail's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (99.6%)
- YouTube: 4 posts (0.4%)
Apres Nail's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Apres Nail.
Here are 1 examples of Apres Nail's recent sponsored collaborations (one each for Instagram).
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] using the shade ‘the empress’ from....](https://images.od.modash.io/3983ad46df5e4698ad67ac4ef0596923050c61d2)
Influencer bio
chicago 🦋 nail inspo heluviee@gmail.com @helusarah
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 54.1%
- Reels: 45.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Apres Nail are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Apres Nail's influencers average views (Instagram)
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging 1K-5K views, Apres Nail's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (493.7k avg views/post, 17.8k followers):
nailsbyaran x Apres Nail
![Instagram post by @nailsbyaran for Apres Nail. Caption reads: [...] coat. 🤍 Obsessed with it ✨ Thank you....](https://images.od.modash.io/37e3289059516920d26db665f2ef6ebaab03bd2b)
Influencer bio
Let’s get Booked & Busy 🐝👑 💌 aran@viretalentagency.com ⬇️Seminar: sept 10th-12th ⬇️ 👩🏻🎓 sign up for next enrollment
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.4k avg views/post, 23.7k followers):
nissanailedit x Apres Nail
Influencer bio
⠀⠀⠀*✧･ﾟ* 𝔀𝓮𝓵𝓬𝓸𝓶𝓮 *✧*: NAIL ART SPECIALIST🍒 email for collab/travel 💌 BOOKING MARCH 🗓️ ♥⃗read all highlights!‼️ ♥⃗ $40 non refundable deposit⚠️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Apres Nail's repeat partnerships
Out of 362 unique influencers in our dataset, 11 of them (3%) posted content for Apres Nail in 3 or more separate calendar months. The most consistent partner is @heygreatnails, who has collaborated across 6 months with 8 total posts. @chibimoon.nails alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Apres Nail's repeat influencer partnerships, with links to the sponsored content.
heygreatnails x Apres Nail
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] pastel petals and glossy @apresnailofficial....](https://images.od.modash.io/25c35be575ed73caa63547d857cd3bb281dae586)
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] colors, maximum impact 🖤🤍....](https://images.od.modash.io/59edc492cf4ef915cc63cbc138e6d5b27c4482b0)
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] emotionally unavailable with....](https://images.od.modash.io/b20bb774cb46f697991e27bce86571faa4d6e674)
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] this stunning look using....](https://images.od.modash.io/02290ae6e45facae6daa4bae6f27df5c61778d1f)
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] dainty look created using @apresnailofficial....](https://images.od.modash.io/8bfac84f5ab2411fe1706ae5f91a86f66a1ef933)
heajiheaji x Apres Nail
![Instagram post by @heajiheaji for Apres Nail. Caption reads: [...] mirror nails🌙🪞✨ using @apresnailofficial....](https://images.od.modash.io/e9093993f4d76eaa91a7b083bc444d5702fd73f3)
![Instagram post by @heajiheaji for Apres Nail. Caption reads: [...] flash glitter swirls🥰 using....](https://images.od.modash.io/c009654798700c7771a0e39bd36ab596730c9552)
![Instagram post by @heajiheaji for Apres Nail. Caption reads: [...] & postcards💌🎀💋 using @apresnailofficial....](https://images.od.modash.io/23b56cae57f120556dbb7b1e1413a19d3a38c388)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Apres Nail had the most influencer activity. 70.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.8%)
- Japan (3.3%)
- Canada (2.9%)
Apres Nail's influencer activity by market
Here is another example of Apres Nail collaborating with an influencer in United States.
heygreatnails x Apres Nail
Apres Nail's influencer activity vs. related brands
Aprés Nail’s gel extension system competes with Madam Glam’s pro gel ecosystem and BTArtboxnails’ extension/press-on solutions. They target the same nail-enthusiast creators who produce step-by-step tutorials and transformation content.
Total influencer content
Apres Nail vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BTArtboxnails leads with 3.3k sponsored posts, marginally ahead of Madam Glam (3k posts) and Apres Nail (1.1k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.
By social platform
Apres Nail vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Madam Glam leads on Instagram and YouTube and BTArtboxnails leads on TikTok. The gap is most notable on TikTok, with BTArtboxnails at 1.4k, Madam Glam at 491, Apres Nail at 0 posts. Apres Nail's activity is particularly concentrated on Instagram. Apres Nail has no TikTok posts, while Madam Glam and BTArtboxnails each have hundreds to over a thousand.
By geographical market
Apres Nail vs. related brands influencer activity (by country)
Estimated sponsored posts in Apres Nail's top markets
BTArtboxnails has the highest estimated sponsored-post volume in United States (1.9k posts, 58.2%), Mexico (134 posts, 4.1%), India (124 posts, 3.8%), suggesting a North America focus, while Madam Glam has the highest estimated sponsored-post volume in United Kingdom (344 posts, 11.5%), Italy (249 posts, 8.3%), suggesting a Europe focus, while Apres Nail leads in Japan with 38 posts (3.3%). Looking at United States specifically, the split is BTArtboxnails at 1.9k posts (58.2%), Madam Glam at 1.6k posts (54.7%), Apres Nail at 805 posts (70.6%). Apres Nail's strength in Japan may indicate a home-market focus, while Madam Glam shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Madam Glam's Influencer Marketing Strategy
- BTArtboxnails's Influencer Marketing Strategy
- Kitsch's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
- Sunday Riley's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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