Apres Nail Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by Apres Nail over the last 12 months.
This report breaks down where & how Apres Nail invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Apres Nail, see here: Apres Nail influencers.
Influencer activity throughout the year
Apres Nail's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Apres Nail's influencer activity by month
Number of sponsored posts
Apres Nail's influencer output appears relatively consistent throughout the year, averaging about 178 sponsored posts per month. May recorded the highest volume at 225 posts (26% above average), while November was the quietest at 123 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Apres Nail's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (80.6%)
- TikTok: 416 posts (19.4%)
Apres Nail's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Apres Nail.
Here are 2 examples of Apres Nail's recent sponsored collaborations (one each for Instagram, TikTok).
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] using the shade ‘the empress’ from....](https://images.od.modash.io/3983ad46df5e4698ad67ac4ef0596923050c61d2)
Influencer bio
chicago 🦋 nail inspo heluviee@gmail.com @helusarah
Collaboration metrics
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heygreatnails x Apres Nail
![TikTok post by @heygreatnails for Apres Nail. Caption reads: [...] • Long Liner Brush #aprespartner #apresnail....](https://images.od.modash.io/0363c490f79ea72f91ff45c1ad0c2cb8dc9f47aa)
Influencer bio
Inspiring Nail Art Jewelry Hand Care & Beauty heygreatnails@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 60.5%
- Reels: 39.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Apres Nail are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Apres Nail's influencers average views (Instagram)
Based on each influencer's average views per post
With 31% of partnerships featuring creators averaging 1K-5K views, Apres Nail's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 23.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (880.5k avg views/post, 82.9k followers):
katiesnails_ x Apres Nail
Influencer bio
beauty | content creator katiemanettadavis@gmail.com 1.1M on TikTok - @katiesnails2
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post, 178.1k followers):
disseynails x Apres Nail
![Instagram post by @disseynails for Apres Nail. Caption reads: [...] embrace your evolution with the new....](https://images.od.modash.io/24941a9409f1646eda6b8299f6c1ad543713afc9)
Influencer bio
• nail art inspo ♡ • mexicana 🇲🇽 @isseysapiens 🧸
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Apres Nail's repeat partnerships
Out of 684 unique influencers in our dataset, 41 of them (6%) posted content for Apres Nail in 3 or more separate calendar months. The most consistent partner is @klawsbysonia, who has collaborated across 13 months with 146 total posts. @klawsbysonia alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Apres Nail's repeat influencer partnerships, with links to the sponsored content.
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] is shade ‘the end’ from @apresnailofficial ~....](https://images.od.modash.io/54d2ec03d84465cf33800d3286365d5d1a412d82)
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] for all my diy girlies ☁️☁️....](https://images.od.modash.io/4e4717aab83b96d2110803cb8dedbc3f3ca43489)
artbyyou_natsumi x Apres Nail
![Instagram post by @artbyyou_natsumi for Apres Nail. Caption reads: [...] @apresnailjapan gel-x💝 #gelxnails [...].](https://images.od.modash.io/595ee0a9f23e4530a3ee33e151b71a8fcfd7d947)
![Instagram post by @artbyyou_natsumi for Apres Nail. Caption reads: @apresnailjapan osaka popup 1 [...].](https://images.od.modash.io/f97769c06f82f4c583130e04a2df0586d51350d1)
![Instagram post by @artbyyou_natsumi for Apres Nail. Caption reads: [...] 私は、27日に @apresnailjapan [...].](https://images.od.modash.io/2e047233cd8a87796da53d8eb785a4f990401a25)
heluviee x Apres Nail
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Apres Nail had the most influencer activity. 69% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.3%)
- France (4%)
- Japan (3.8%)
Apres Nail's influencer activity by market
Here is another example of Apres Nail collaborating with an influencer in United States.
sansungnails x Apres Nail
![Instagram post by @sansungnails for Apres Nail. Caption reads: [...] more to create. —— Products Used:....](https://images.od.modash.io/4c5235621d188d8a60af82ca80f0c87e931011c0)
Apres Nail's influencer activity vs. related brands
Apres Nail competes with Madam Glam and BTArtboxnails in the at-home/pro nail enhancement space, where creator tutorials and nail-tech credibility drive adoption. They share similar audiences shopping new systems, tips, and gel products.
Total influencer content
Apres Nail vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Madam Glam leads with 2.6k sponsored posts, notably outpacing Apres Nail (2.1k posts) and BTArtboxnails (1.9k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs.
By social platform
Apres Nail vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Madam Glam leads on Instagram and YouTube and BTArtboxnails leads on TikTok. The gap is most notable on TikTok, with BTArtboxnails at 800, Apres Nail at 416, Madam Glam at 390 posts. Apres Nail's activity is particularly concentrated on Instagram. BTArtboxnails has roughly double the TikTok posts of Apres Nail and Madam Glam, while Apres Nail has no YouTube posts compared with Madam Glam.
By geographical market
Apres Nail vs. related brands influencer activity (by country)
Estimated sponsored posts in Apres Nail's top markets
Apres Nail has the highest estimated sponsored-post volume in United States (1.5k posts, 69%), France (86 posts, 4%), while Madam Glam has the highest estimated sponsored-post volume in United Kingdom (280 posts, 10.8%), Italy (236 posts, 9.1%), suggesting a Europe focus, while BTArtboxnails leads in Mexico with 99 posts (5.2%). Looking at United States specifically, the split is Apres Nail at 1.5k posts (69%), Madam Glam at 1.4k posts (54.9%), BTArtboxnails at 1.1k posts (57.9%). Apres Nail's strength in United States and France may indicate a home-market focus, while Madam Glam shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Madam Glam's Influencer Marketing Strategy
- BTArtboxnails's Influencer Marketing Strategy
- Kitsch's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
- Sunday Riley's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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