Apres Nail Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Apres Nail over the last 12 months.
This report breaks down where & how Apres Nail invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Apres Nail, see here: Apres Nail influencers.
Influencer activity throughout the year
Apres Nail's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Apres Nail's influencer activity by month
Number of sponsored posts
Apres Nail's influencer output appears relatively consistent throughout the year, averaging about 190 sponsored posts per month. April recorded the highest volume at 274 posts (44% above average), while November was the quietest at 126 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Apres Nail's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (76.1%)
- TikTok: 541 posts (23.7%)
- YouTube: 5 posts (0.2%)
Apres Nail's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Apres Nail.
Here are 2 examples of Apres Nail's recent sponsored collaborations (one each for Instagram, TikTok).
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] using the shade ‘the empress’ from....](https://images.od.modash.io/3983ad46df5e4698ad67ac4ef0596923050c61d2)
Influencer bio
chicago 🦋 nail inspo heluviee@gmail.com @helusarah
Collaboration metrics
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heygreatnails x Apres Nail
![TikTok post by @heygreatnails for Apres Nail. Caption reads: [...] • Long Liner Brush #aprespartner #apresnail....](https://images.od.modash.io/0363c490f79ea72f91ff45c1ad0c2cb8dc9f47aa)
Influencer bio
Inspiring Nail Art Jewelry Hand Care & Beauty heygreatnails@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 58.2%
- Reels: 41.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Apres Nail are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Apres Nail's influencers average views (Instagram)
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging 1K-5K views, Apres Nail's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 23.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (879.1k avg views/post, 350.9k followers):
jesslizs x Apres Nail
![Instagram post by @jesslizs for Apres Nail. Caption reads: [...] + brush, but a gentler formula 🌿 •ad....](https://images.od.modash.io/5431ee3ae6009021b9634d33cf95b64c7c0136f2)
Influencer bio
dallas ✨diy nails, but make it elevated✨ wearable sets you can do at home 💞 💌jesslizserr@gmail.com ⇩RECREATE THE LOOKS 💅
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post, 12.7k followers):
t.ariellee x Apres Nail
![Instagram post by @t.ariellee for Apres Nail. Caption reads: [...] from Aprés ?! 🤭😍” #aprespartner #apresnail....](https://images.od.modash.io/515e13e36b0d974d9b67033346e71e99ebaaf72d)
Influencer bio
i’m ms.@t.thenailtech sometimes 💅🏽 tiktok: t.ariellee (54k+)❣️ 27 🇰🇳♡ tampa 💌 tee@unleashedmgmtco.com her, in real time.🫧
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Apres Nail's repeat partnerships
Out of 777 unique influencers in our dataset, 43 of them (6%) posted content for Apres Nail in 3 or more separate calendar months. The most consistent partner is @klawsbysonia, who has collaborated across 12 months with 125 total posts. @klawsbysonia alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Apres Nail's repeat influencer partnerships, with links to the sponsored content.
heluviee x Apres Nail
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] is shade ‘the end’ from @apresnailofficial ~....](https://images.od.modash.io/54d2ec03d84465cf33800d3286365d5d1a412d82)
![Instagram post by @heluviee for Apres Nail. Caption reads: [...] for all my diy girlies ☁️☁️....](https://images.od.modash.io/4e4717aab83b96d2110803cb8dedbc3f3ca43489)
heygreatnails x Apres Nail
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] pastel petals and glossy @apresnailofficial....](https://images.od.modash.io/25c35be575ed73caa63547d857cd3bb281dae586)
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] Shirley Temple energy with....](https://images.od.modash.io/b5f4392ba73d5641c90282f59fa4a99b73237dba)
![Instagram post by @heygreatnails for Apres Nail. Caption reads: [...] emotionally unavailable with....](https://images.od.modash.io/b20bb774cb46f697991e27bce86571faa4d6e674)
heygreatnails x Apres Nail
![TikTok post by @heygreatnails for Apres Nail. Caption reads: [...] Liner Brush #aprespartner #apresnail....](https://images.od.modash.io/61a538be9efca52dc9b36c00b77a5d8f73cdec49)
![TikTok post by @heygreatnails for Apres Nail. Caption reads: [...] Liner Brush #aprespartner #apresnail....](https://images.od.modash.io/efeea1ab240d6306442b372f6d3589c7a07eba06)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Apres Nail had the most influencer activity. 69.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.7%)
- France (3.5%)
- Japan (3.4%)
Apres Nail's influencer activity by market
Here is another example of Apres Nail collaborating with an influencer in United States.
heajiheaji x Apres Nail
Apres Nail's influencer activity vs. related brands
Aprés Nail sits in the at-home/pro nail ecosystem where creators drive product discovery through tutorials and nail art content. Madam Glam and BeetlesGelPolish both compete for the same DIY gel/nail-enhancement audience and creator communities.
Total influencer content
Apres Nail vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BeetlesGelPolish leads with 7.7k sponsored posts, significantly outpacing Madam Glam (2.9k posts) and Apres Nail (2.3k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. BeetlesGelPolish has more than double the total posts of Apres Nail and Madam Glam.
By social platform
Apres Nail vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Madam Glam leads on Instagram and YouTube and BeetlesGelPolish leads on TikTok. The gap is most notable on TikTok, with BeetlesGelPolish at 7.5k, Apres Nail at 541, Madam Glam at 390 posts. Apres Nail's activity is particularly concentrated on Instagram. BeetlesGelPolish has far more TikTok posts than Apres Nail and Madam Glam.
By geographical market
Apres Nail vs. related brands influencer activity (by country)
Estimated sponsored posts in Apres Nail's top markets
BeetlesGelPolish has the highest estimated sponsored-post volume in United States (5.6k posts, 73.4%), United Kingdom (738 posts, 9.6%), India (408 posts, 5.3%), while Madam Glam leads in Italy with 247 posts (8.6%), while Apres Nail leads in France with 80 posts (3.5%). Looking at United States specifically, the split is BeetlesGelPolish at 5.6k posts (73.4%), Apres Nail at 1.6k posts (69.1%), Madam Glam at 1.5k posts (53.7%). Apres Nail's strength in France may indicate a home-market focus, while BeetlesGelPolish shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Madam Glam's Influencer Marketing Strategy
- BeetlesGelPolish's Influencer Marketing Strategy
- Kitsch's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- Lioness Fashion's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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