Apres Nail Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.2k pieces of influencer content sponsored by Apres Nail over the last 12 months.

This report breaks down where & how Apres Nail invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Apres Nail, see here: Apres Nail influencers.

Influencer activity throughout the year

Apres Nail's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Apres Nail's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 240 posts (32% above the 182 monthly average), while March was the quietest at 10 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Apres Nail's sponsored influencer collaborations break down by social platform:

• Instagram: 1.8k posts (83.5%)
• TikTok: 350 posts (16%)
• YouTube: 10 posts (0.5%)

Instagram influencer marketing is a clear focus for Apres Nail.

Here are 2 examples of Apres Nail's recent sponsored collaborations (one each for Instagram, TikTok).

heluviee x Apres Nail

heluviee

@heluviee

22 Jan, 26

5.4M

266.5k

[...] using the shade ‘the empress’ from @apresnailofficial’s astral collection !! such [...]

Influencer bio

chicago 🦋 nail inspo heluviee@gmail.com @helusarah

Collaboration metrics

Post views5.4M

Post EMV $189.4k

More influencer data

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skibidylily x Apres Nail

skibidylily

@skibidylily

18 Dec, 25

1.8M

224.7k

[...] #nailday #diynails #gelxnails #apresnails @Aprés Nail Professional

Influencer bio

i am lily beauty ⋆ creativity ⋆ trends 💌 lily@tiddle.io all socials & links🔻

Collaboration metrics

Post views1.8M

Post EMV $47.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 31% of partnerships featuring creators averaging 1K-5K views, Apres Nail's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.5%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (844.6k avg views/post):

dianajbz_ x Apres Nail

dianajbz_

@dianajbz_

11 Oct, 25

25.4k

852

[...] nails at home💅🏽🎀💕 these colors😍 @apresnailofficial reformulated their gel polishes [...]

Influencer bio

nails + lifestyle💅🏽🌸💕 collab💌 : dianajbzpro@outlook.com ↓ AMAZON + LINKS + YOUTUBE ↓

Collaboration metrics

Post views25.4k

Post EMV $847

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.7k avg views/post):

bycheznails x Apres Nail

bycheznails

@bycheznails

29 Jan, 26

19.4k

who is she?? 👀 ad• the iconic @apresnailofficial x @liquiddeath press on nails [...]

Influencer bio

nail art, swatches, and tutorials on natural nails ✨ — bycheznails@gmail.com — seattle & los angeles — more on @bychezemily

Collaboration metrics

Post views19.4k

Post EMV $583

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Apres Nail's repeat partnerships

richbitch_nails x Apres Nail

richbitch_nails

@richbitch_nails

07 May, 25

9.9k

396

[...] de los mejores productos @apresnailcl 🥰 esto es un poco de lo [...]

richbitch_nails

@richbitch_nails

24 Apr, 25

8.8k

219

[...] que tienes un 10% off en @apresnailcl con mi código “RICHBITCH10” [...]

richbitch_nails

@richbitch_nails

16 Jul, 25

4.1k

147

[...] y en todos geles de @apresnailcl CORRE ANTES QUE SE AGOTEN [...]

nailsbyyenah x Apres Nail

nailsbyyenah

@nailsbyyenah

07 May, 25

28.4k

Do my nails with me ft. @apresnailofficial 🔮⚔️ Apres was kind [...]

nailsbyyenah

@nailsbyyenah

04 Apr, 25

15.6k

794

[...] the Vault Collection from @apresnailofficial) 🌼 Products used: - [...]

nailsbyyenah

@nailsbyyenah

09 Oct, 25

1.4k

[...] redesigned Gel-X® kit from @apresnailofficial 🫶🏻 Perfect for [...]

chrmdbysarah x Apres Nail

chrmdbysarah

@chrmdbysarah

09 Aug, 25

3.9k

As a nail architect who has been in the industry for 10+ years, I have always been impressed with the newest innovations from Aprés Nails®️, especially since their launch of Gel-X). With their newest drop, I can honestly say these two items are an absolute MUST HAVE for your kit! Whether you are a stationed or traveling nail artist, these will definitely cut the timing of services and enhance your clients experience. Not to mention the packaging design is SO chic and luxurious (I’m always a black and gold girlie) so this definitely fits my aesthetic! The Aprés E-File has so many amazing features: LED Screen to show the power & functions Pause Button Forward & Reverse Motion Smooth RPM Control (35k) with a brushless motor (literally the lowest vibration and sound) Ergonomic Handpiece for comfort (we know how important this is!) The Aprés Nova LED Lamp: Where do I begin with this one?! This multi-function LED lamp, not only cures gel, it also has a cooling fan as well as RED LIGHT THERAPY!!!! It also has a hybrid function (Pink Mode) for optimized curing and reduced skin exposure The Red Mode is for RLT which has no curing effect, yet is great for a 20 minute service for skin rejuvenation & brightening! Think of a facial for your hands! You also have the options to turn the sounds and fan ON/OFF The bottom is also removable for PEDICURE mode (even has kickstands!) If you have ever been serviced by me then you know I am always doing what I can to enhance and elevate my clients experience and these two are game changers! #AprésPartner #AprésNails #NovaLEDLamp #AprésEfile #FutureOfNailTech #ApresGelX

chrmdbysarah

@chrmdbysarah

12 Aug, 25

2.4k

[...] I had to try out the new @apresnailofficial Nova LED Lamp & [...]

chrmdbysarah

@chrmdbysarah

07 Oct, 25

1.5k

•| NAIL MAIL |• Let’s unbox the new Aprés Signature Gel-X Kit … which is HEMA & TPO-free for a safer, more inclusive application! (Necessary 😎) This new kit comes with all the essentials and an ordered format for a proper Gel-X application … and can we admire the packaging real quick?! The marketing team really nailed it (no pun) … Kit Essentials: • 100/180 Grit Aprés File • 100 Grit Buffer Block • Aprés pHBond • Aprés Prep • Aprés LED Flashlight (can also be used as a standing light) • Aprés Box of Gel-X Tips As a traveling nail architect, this is great for when I’m on set or mobile! #AprésSignatureKit #AprésGelX #AprésAmbassador #CHRMD #CHRMDbySarah #Nails

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.6%)
• Japan (4.1%)
• Mexico (3%)

Here is another example of Apres Nail collaborating with an influencer in United States.

katienails2 x Apres Nail

katienails2

@katienails2

19 May, 25

616.9k

22.1k

fighting sunday scaries with self care 🫧 Using all of the stunning new @Aprés Nail Professional Astral Gel Couleurs - Shimmery Cateye. The shades are so pretty. I used every shade to marble each French tip. They self leveled so pretty and each shade is so unique. 🤍 AD #asmr #nailinspo #selfcare #satisfying #aprespartner #apresastral #astralgelcouleur

Apres Nail's influencer activity vs. related brands

Aprés Nail competes in DIY and pro nail systems where step-by-step tutorials are essential. Madam Glam and BeetlesGelPolish target overlapping nail communities and offer clear benchmarks for influencer education, kits, and creator discounting.

Total influencer content

BeetlesGelPolish leads with 6.9k sponsored posts, significantly outpacing Madam Glam (3k posts) and Apres Nail (2.2k posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Madam Glam leads on Instagram and YouTube and BeetlesGelPolish leads on TikTok. The gap is most notable on TikTok, with BeetlesGelPolish at 6.7k, Madam Glam at 369, Apres Nail at 350 posts. Apres Nail's activity is particularly concentrated on Instagram. BeetlesGelPolish has far more TikTok posts than Apres Nail and Madam Glam, and it has no Instagram posts in this comparison.

By geographical market

BeetlesGelPolish has the highest estimated sponsored-post volume in United States (5.3k posts, 77.1%), United Kingdom (460 posts, 6.7%), Canada (316 posts, 4.6%), suggesting a North America focus, while Madam Glam leads in Italy with 256 posts (8.6%), while Apres Nail leads in Japan with 90 posts (4.1%). Looking at United States specifically, the split is BeetlesGelPolish at 5.3k posts (77.1%), Madam Glam at 1.6k posts (54.5%), Apres Nail at 1.5k posts (68.5%). Apres Nail's strength in Japan may indicate a home-market focus, while BeetlesGelPolish shows broader regional investment.