PGYTECH Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by PGYTECH over the last 12 months.
This report breaks down where & how PGYTECH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PGYTECH, see here: PGYTECH influencers.
Influencer activity throughout the year
PGYTECH's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PGYTECH's influencer activity by month
Number of sponsored posts
PGYTECH's sponsored post volume appears to trend upward over the 12-month period, rising from 237 posts in January to 262 in December. The peak month, August, reached 269 posts, 50% higher than the monthly average of 179.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PGYTECH's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (66.2%)
- TikTok: 718 posts (33.3%)
- YouTube: 9 posts (0.4%)
PGYTECH's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PGYTECH.
Here are 3 examples of PGYTECH's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mrjasonsantos x PGYTECH
Influencer bio
Actor & Creator 🇵🇹🇺🇸 Pr, Digital & Brands: info@mrjasonsantos.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
vessupvisuals x PGYTECH
Influencer bio
Cinematic creator tools & storytelling Helping creators shoot better content 📩 Paid collabs ↓ Email - contentvvtt@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
simoncennals x PGYTECH
Influencer bio
Photography and adventure in the Canadian Rockies.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.5%
- Posts: 27.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PGYTECH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PGYTECH's influencers average views (Instagram)
Based on each influencer's average views per post
PGYTECH's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (47.9k avg views/post):
romukbl x PGYTECH
Influencer bio
📷 Creative Photography and Video From #france🇫🇷 Certified drone pilot and FPV
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
manuela_palmberger x PGYTECH
![Instagram post by @manuela_palmberger for PGYTECH. Caption reads: [...] the OnePro Ultralight Backpack from....](https://images.od.modash.io/819f4ecba0b410c075ca3d296a72ff333028030d)
Influencer bio
Outdoor & travel photographer Always in the mountains 🏔 Based in Garmisch-Partenkirchen, Germany 🇩🇪 Contact -> m.palmberger@gmx.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PGYTECH's repeat partnerships
Out of 1k unique influencers in our dataset, 65 of them (6%) posted content for PGYTECH in 3 or more separate calendar months. The most consistent partner is @pgytech.apac, who has collaborated across 10 months with 19 total posts. @pgytech.gb alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of PGYTECH's repeat influencer partnerships, with links to the sponsored content.
pgytech.kr x PGYTECH
![Instagram post by @pgytech.kr for PGYTECH. Caption reads: 📱넥스트랩 PGYTECH LinkGo 🔥 @pgytech.kr #광고 새롭게 [...].](https://images.od.modash.io/e9aa6a208f346a73d7c3045e5f6344474f14af8c)
![Instagram post by @pgytech.kr for PGYTECH. Caption reads: [...] 가볍게 ☁️ . 콘텐츠는 감성으로 만들고, 백업은 @pgytech.kr....](https://images.od.modash.io/bf440ef9ed0bea11015247215901467f20f9e3ff)
frank_of_all_trades x PGYTECH
![TikTok post by @frank_of_all_trades for PGYTECH. Caption reads: [...] mochila o como roller? 👇🔥 @PGYTECH #pgy....](https://images.od.modash.io/cf3e3946073ade51d2ede757a3206872991d1424)
![TikTok post by @frank_of_all_trades for PGYTECH. Caption reads: [...] de semana… esta mochila de @PGYTECH es tu....](https://images.od.modash.io/ad7859c83473d6a6e0a26d746a6114d58b38151a)
![TikTok post by @frank_of_all_trades for PGYTECH. Caption reads: [...] para ti, es de la marca @PGYTECH y lo vas a....](https://images.od.modash.io/03f30bc4070c22f6f1b00dff9c75b906810536c9)
theonetechguy x PGYTECH
![TikTok post by @theonetechguy for PGYTECH. Caption reads: @PGYTECH #pgytech #camerastrap [...].](https://images.od.modash.io/4c00c8a6b69796c8b04829e09a5620fc3053d212)
![TikTok post by @theonetechguy for PGYTECH. Caption reads: @PGYTECH #pgytech #camerabag #slingbag [...].](https://images.od.modash.io/af1cd440d08d37297fdb87acabea6de0a890326d)
![TikTok post by @theonetechguy for PGYTECH. Caption reads: PGYTECH LinkGo2 phone strap @PGYTECH [...].](https://images.od.modash.io/775afa645c83f5588ea25a5db638f5cffaf921ca)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PGYTECH had the most influencer activity. 22.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Indonesia (10%)
- India (7.3%)
- Brazil (7.1%)
PGYTECH's influencer activity by market
Here is another example of PGYTECH collaborating with an influencer in United States.
an_drew_111 x PGYTECH
PGYTECH's influencer activity vs. related brands
NEEWER and Ulanzi compete closely with PGYTECH in creator and camera accessory gear (tripods, lighting, mounts, and shooting add-ons), targeting the same photography/videography customer base. Both brands are common alternatives for creators shopping for similar production equipment and mobile/DSLR rig setups.
Total influencer content
PGYTECH vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.3k sponsored posts, notably outpacing Ulanzi (4.3k posts) and PGYTECH (2.2k posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs. NEEWER and Ulanzi each have about twice as many total posts as PGYTECH.
By social platform
PGYTECH vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram and YouTube and Ulanzi leads on TikTok. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2.2k, PGYTECH at 1.4k posts. On YouTube, NEEWER and Ulanzi each have several hundred posts while PGYTECH has fewer than 10.
By geographical market
PGYTECH vs. related brands influencer activity (by country)
Estimated sponsored posts in PGYTECH's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.4k posts, 26.8%), Italy (663 posts, 12.5%), India (366 posts, 6.9%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (423 posts, 9.8%), Mexico (354 posts, 8.2%), while PGYTECH leads in Indonesia with 215 posts (10%). Looking at United States specifically, the split is NEEWER at 1.4k posts (26.8%), Ulanzi at 777 posts (18%), PGYTECH at 482 posts (22.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NEEWER's Influencer Marketing Strategy
- Ulanzi's Influencer Marketing Strategy
- from Our Place's Influencer Marketing Strategy
- Curlyme's Influencer Marketing Strategy
- Paragon Fitwear's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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