We analyzed 1.9k pieces of influencer content sponsored by PGYTECH over the last 12 months.
This report breaks down where & how PGYTECH invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PGYTECH, see here: PGYTECH influencers.
PGYTECH's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PGYTECH's sponsored post volume appears to trend upward over the 12-month period, rising from 226 posts in January to 275 in December. The peak month, August, reached 277 posts, 75% higher than the monthly average of 158.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PGYTECH's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PGYTECH.
Here are 3 examples of PGYTECH's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Actor & Creator 🇵🇹🇺🇸 Pr, Digital & Brands: info@mrjasonsantos.com
Collaboration metrics
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Influencer bio
Sharing tips and tools for content creation and more! Thanks everyone who supports this channel 🙏 Email - contentvvtt@gmail.com
Collaboration metrics
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Influencer bio
29 yr old gal who lives in San Diego, California 🎥 I work full time in finance, but my channel is not work related and instead all about the fun aspects of my life. hoping to inspire you to GET OUT THERE, try new things and live your best life!! When I’m reflecting on my life at 100 yrs old, I wanna be like damn, I had a fun time!! As quoted from one of my favorite movies, Disney Pixar’s Soul: “So, what do you think you’ll do? How are you gonna spend your life?” “I’m not sure. But I do know, I’m gonna live every minute of it” I think we all tend to get caught up in the little things, constant comparisons, and daily stressors. But at the end of the day, life is just meant to be lived. Join DSA!! https://www.dsausa.org Insta: sarah_xie7 Business email: hi.sarahx@gmail.com Things I enjoy: https://www.amazon.com/shop/sarahx Poshmark: aqua77 Gaming channel: Elly Catanrl
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers PGYTECH are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
PGYTECH's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (48.4k avg views/post, 17.8k followers):
Influencer bio
📍 France 🏍️ バイク > Suzuki GSX-S 1000 🎸 Ambassadeur @ovationguitarsofficial 🧼 Partenaire : @blackdiamonds_france Code -10% : KodaiMoto
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.8k avg views/post, 29.4k followers):
Influencer bio
Create another life force 📷•사진에 매우 진심인 편 💌•Contact : DM Lukas_sr 📷
Collaboration metrics
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Out of 969 unique influencers in our dataset, 58 of them (6%) posted content for PGYTECH in 3 or more separate calendar months. The most consistent partner is @pgytech.kr, who has collaborated across 10 months with 29 total posts.
Here are 3 examples of PGYTECH's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PGYTECH had the most influencer activity. 21.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PGYTECH collaborating with an influencer in United States.
PGYTECH serves creators with camera and travel accessories that show best through practical demos. Ulanzi and NEEWER compete for the same content-creator audience with similar gear categories and review-heavy influencer content.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, notably outpacing Ulanzi (4.7k posts) and PGYTECH (1.9k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. Ulanzi and NEEWER have more than double PGYTECH’s total posts.
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram and YouTube and Ulanzi leads on TikTok. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2k, PGYTECH at 1.2k posts. On YouTube, Ulanzi and NEEWER each have more than 16 times PGYTECH’s posts.
Estimated sponsored posts in PGYTECH's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.6k posts, 28%), Italy (603 posts, 10.3%), India (404 posts, 6.9%), while Ulanzi has the highest estimated sponsored-post volume in Japan (451 posts, 9.6%), Brazil (371 posts, 7.9%), while PGYTECH leads in Indonesia with 186 posts (9.8%). Looking at United States specifically, the split is NEEWER at 1.6k posts (28%), Ulanzi at 964 posts (20.5%), PGYTECH at 402 posts (21.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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