Steve Madden Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Steve Madden over the last 12 months.
This report breaks down where & how Steve Madden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Steve Madden, see here: Steve Madden influencers.
Influencer activity throughout the year
Steve Madden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Steve Madden's influencer activity by month
Number of sponsored posts
Steve Madden's influencer output appears relatively consistent throughout the year, averaging about 142 sponsored posts per month. December recorded the highest volume at 196 posts (38% above average), while February was the quietest at 64 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Steve Madden's sponsored influencer collaborations break down by social platform:
- TikTok: 937 posts (55%)
- Instagram: 752 posts (44.1%)
- YouTube: 15 posts (0.9%)
Steve Madden's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Steve Madden.
Here are 3 examples of Steve Madden's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
felicefrtuna x Steve Madden
![Instagram post by @felicefrtuna for Steve Madden. Caption reads: [...] ✧
Go treat yourself while it lasts!....](https://images.od.modash.io/4879b287dc965a73d43dd928b055cc75621209ac)
Influencer bio
📍Jakarta,ID - dm for business inquiries✨ @felicefrtuna.porto
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
jellywellybobelly x Steve Madden
![TikTok post by @jellywellybobelly for Steve Madden. Caption reads: [...] perfect knee high boots for fall from....](https://images.od.modash.io/dc7c1ca9e66b77b07c7a4cc1c8b6162c01ad8dd9)
Influencer bio
Toronto 🪽 angelica@pagermgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cupofjordy x Steve Madden
![YouTube post by @cupofjordy for Steve Madden. Caption reads: [...] party or event 🤍 shop in store or at....](https://images.od.modash.io/91506259dcc613abfa03bd6e6da983c290576252)
Influencer bio
💌 business inquiries: cupofjordy@gmail.com welcome to lala land 🎀 im jordan! a 26 year old pet mom who loves fashion, thrifting, vlogging, sewing, DIYing my home, my pets, sharing about my pets, and so much more. thank you so much for being here!!!!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Steve Madden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Steve Madden's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.6% of partnerships featuring creators averaging <1K views, Steve Madden's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (797.1k avg views/post):
tessalindsaygarcia x Steve Madden
Influencer bio
BOY MOM
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
haileydmjones x Steve Madden
Influencer bio
collabs💌: haileyjonesbizz@gmail.com @colorwithhailey all my fav finds 👇🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Steve Madden's repeat partnerships
Out of 1.2k unique influencers in our dataset, 49 of them (4%) posted content for Steve Madden in 3 or more separate calendar months. The most consistent partner is @closetbea, who has collaborated across 8 months with 8 total posts.
Here are 3 examples of Steve Madden's repeat influencer partnerships, with links to the sponsored content.
closetbea x Steve Madden
![Instagram post by @closetbea for Steve Madden. Caption reads: [...] con mis nuevas “Blogger” de @stevemaddencl....](https://images.od.modash.io/e6d49f2d0255011a88e258699b697bd3e70abe8f)
![Instagram post by @closetbea for Steve Madden. Caption reads: [...] mis botines preciosos de @stevemaddencl con....](https://images.od.modash.io/e0225d2bfbd1cb11833e06b1a30ab2ea27c03dfd)
![Instagram post by @closetbea for Steve Madden. Caption reads: [...] de la nueva colección de @stevemaddencl !....](https://images.od.modash.io/8113724afed0e10faa51de7afc765896286024e6)
lulioliva__ x Steve Madden
![Instagram post by @lulioliva__ for Steve Madden. Caption reads: [...] lindo 🥹
Y mejor con mis @stevemaddencl....](https://images.od.modash.io/dd2632219a23401f84451489901a68cde8970585)
_.andrea.nicole._ x Steve Madden
![TikTok post by @_.andrea.nicole._ for Steve Madden. Caption reads: [...] Gear Co. @Mytys Jewelry @stevemadden .](https://images.od.modash.io/0fc04df5c04b2855a081faec6a33872bcd4ed361)
![TikTok post by @_.andrea.nicole._ for Steve Madden. Caption reads: [...] #tiktokshopblackfriday @stevemadden @ZESICA .](https://images.od.modash.io/e2e7552f640af7bdd20064a340c2d793c3733954)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Steve Madden had the most influencer activity. 57.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (8.2%)
- Brazil (3.5%)
- United Kingdom (3.2%)
Steve Madden's influencer activity by market
Here is another example of Steve Madden collaborating with an influencer in United States.
khloekatera x Steve Madden
Steve Madden's influencer activity vs. related brands
Steve Madden competes most directly with ALDO Shoes and Nine West in accessible fashion footwear and accessories. These brands target similar mall-to-online shoppers and rely on creator styling content to drive seasonal trends.
Total influencer content
Steve Madden vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 1.7k sponsored posts, significantly outpacing ALDO Shoes (637 posts) and Nine West (177 posts). Across all three brands, the average volume is 839 posts, suggesting moderate but consistent investment. Steve Madden has multiple times more total posts than ALDO Shoes and Nine West.
By social platform
Steve Madden vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 937, ALDO Shoes at 110, Nine West at 23 posts. ALDO Shoes's activity is particularly concentrated on Instagram. Steve Madden has multiple times more posts on TikTok and YouTube than ALDO Shoes and Nine West.
By geographical market
Steve Madden vs. related brands influencer activity (by country)
Estimated sponsored posts in Steve Madden's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (985 posts, 57.8%), Brazil (60 posts, 3.5%), while ALDO Shoes has the highest estimated sponsored-post volume in India (145 posts, 22.8%), Indonesia (33 posts, 5.2%), suggesting a Asia focus, while Nine West has the highest estimated sponsored-post volume in Turkey (10 posts, 5.9%), Australia (10 posts, 5.7%). Looking at United States specifically, the split is Steve Madden at 985 posts (57.8%), ALDO Shoes at 193 posts (30.3%), Nine West at 90 posts (50.7%). Steve Madden's strength in United States may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ALDO Shoes's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
- Typology's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.