Steve Madden Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.2k pieces of influencer content sponsored by Steve Madden over the last 12 months.
This report breaks down where & how Steve Madden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Steve Madden, see here: Steve Madden influencers.
Influencer activity throughout the year
Steve Madden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Steve Madden's influencer activity by month
Number of sponsored posts
Steve Madden's influencer output appears relatively consistent throughout the year, averaging about 937 sponsored posts per month. November recorded the highest volume at 1.2k posts (28% above average), while May was the quietest at 427 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Steve Madden's sponsored influencer collaborations break down by social platform:
- Instagram: 5.6k posts (49.9%)
- TikTok: 5.6k posts (49.8%)
- YouTube: 35 posts (0.3%)
Steve Madden's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Steve Madden.
Here are 3 examples of Steve Madden's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
felicefrtuna x Steve Madden
![Instagram post by @felicefrtuna for Steve Madden. Caption reads: [...] ✧ Go treat yourself while it lasts!....](https://images.od.modash.io/4879b287dc965a73d43dd928b055cc75621209ac)
Influencer bio
📍Jakarta,ID - dm for business inquiries✨ @felicefrtuna.porto
Collaboration metrics
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jellywellybobelly x Steve Madden
![TikTok post by @jellywellybobelly for Steve Madden. Caption reads: [...] perfect knee high boots for fall from....](https://images.od.modash.io/dc7c1ca9e66b77b07c7a4cc1c8b6162c01ad8dd9)
Influencer bio
toronto🐆⭐️🍓🍸👜❤️🔥 angelica@pagermgmt.com ig- angelicavolio
Collaboration metrics
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tylauren x Steve Madden
Influencer bio
hi y'all! im tyla, tylauren on my social channels and I am so excited to have you here. I make videos about hair, fashion, beauty, travel and vlogs! stay awhile xoxo Instagram -- @tylauren Tiktok -- @tylaurenn Pinterest -- @tylaurengilmore Twitter -- @tylalala Facebook -- @tylaurengilmore Email -- tylaurengilmore@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.7%
- Posts: 44.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Steve Madden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Steve Madden's influencers average views (Instagram)
Based on each influencer's average views per post
Steve Madden's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
janacraig_ x Steve Madden
Influencer bio
🤍 God’s Favorite
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.7k avg views/post):
michaelcostello x Steve Madden
![Instagram post by @michaelcostello for Steve Madden. Caption reads: [...] @onlyyouboutiquehotel @stevemaddeneu....](https://images.od.modash.io/2a0fb2825e87d7fe0686551d98e0fa1d2775f35e)
Influencer bio
Fashion designer Los Angeles Madrid shopcostello.com business inquiries Xixi@shopcostello.com All Showroom request Red carpet contact @valytyplace
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Steve Madden's repeat partnerships
Out of 7.4k unique influencers in our dataset, 196 of them (3%) posted content for Steve Madden in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 11 months with 37 total posts.
Here are 3 examples of Steve Madden's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Steve Madden
aestheticaleestyles x Steve Madden
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden my go to loafers I wear all [...].](https://images.od.modash.io/b8e7099207018c42d173cc8453ebb225043e1b31)
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: [...] for all seasons @SCUSTY @stevemadden loafers....](https://images.od.modash.io/7b73367b3abbc1867b42f186071eeefd90bf7260)
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden another beautiful pair of [...].](https://images.od.modash.io/b5ed29453c7f3f7dba22bcf5626e93648659abc0)
claudia_rica x Steve Madden
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Steve Madden had the most influencer activity. 47% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7.9%)
- United Kingdom (5.4%)
- Mexico (4.6%)
Steve Madden's influencer activity by market
Here is another example of Steve Madden collaborating with an influencer in United States.
makaylaaubreyyyy x Steve Madden
![TikTok post by @makaylaaubreyyyy for Steve Madden. Caption reads: [...] 😍 prom can’t come fast enough! @stevemadden....](https://images.od.modash.io/eefe77b7b207fd26169723f525f71cde64ba5792)
Steve Madden's influencer activity vs. related brands
Steve Madden, Nine West, and ALDO all target fashion-forward footwear and accessories shoppers with similar retail distribution and influencer-friendly seasonal drops, making them clear competitive benchmarks.
Total influencer content
Steve Madden vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 11.2k sponsored posts, significantly outpacing ALDO Shoes (4k posts) and Nine West (1.1k posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs. Steve Madden has far more total posts than Nine West and ALDO Shoes combined.
By social platform
Steve Madden vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 5.6k, ALDO Shoes at 953, Nine West at 333 posts. ALDO Shoes's activity is particularly concentrated on Instagram. On Instagram and TikTok, Steve Madden has far more posts than Nine West and more than ALDO Shoes.
By geographical market
Steve Madden vs. related brands influencer activity (by country)
Estimated sponsored posts in Steve Madden's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (5.3k posts, 47%), India (889 posts, 7.9%), United Kingdom (607 posts, 5.4%), while ALDO Shoes leads in Indonesia with 268 posts (6.7%), while Nine West leads in Australia with 69 posts (6.4%). Looking at United States specifically, the split is Steve Madden at 5.3k posts (47%), ALDO Shoes at 1k posts (26.1%), Nine West at 503 posts (46.4%). Steve Madden's strength in United States and United Kingdom may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nine West's Influencer Marketing Strategy
- ALDO Shoes's Influencer Marketing Strategy
- drinknello's Influencer Marketing Strategy
- L’ange Hair's Influencer Marketing Strategy
- VWB's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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