Steve Madden Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.0k pieces of influencer content sponsored by Steve Madden over the last 12 months.
This report breaks down where & how Steve Madden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Steve Madden, see here: Steve Madden influencers.
Influencer activity throughout the year
Steve Madden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Steve Madden's influencer activity by month
Number of sponsored posts
Steve Madden's influencer output appears relatively consistent throughout the year, averaging about 1k sponsored posts per month. May recorded the highest volume at 1.2k posts (23% above average), while June was the quietest at 459 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Steve Madden's sponsored influencer collaborations break down by social platform:
- Instagram: 6.2k posts (51.4%)
- TikTok: 5.8k posts (48%)
- YouTube: 76 posts (0.6%)
Steve Madden's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Steve Madden.
Here are 3 examples of Steve Madden's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shanayakapoor02 x Steve Madden
![Instagram post by @shanayakapoor02 for Steve Madden. Caption reads: [...] stepping into her story with....](https://images.od.modash.io/7c3ff3d778792a98ac29c8a9d9f5e2f77752292b)
Influencer bio
Tu Yaa Main Out Now! 🐊
Collaboration metrics
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jellywellybobelly x Steve Madden
![TikTok post by @jellywellybobelly for Steve Madden. Caption reads: [...] perfect knee high boots for fall from....](https://images.od.modash.io/dc7c1ca9e66b77b07c7a4cc1c8b6162c01ad8dd9)
Influencer bio
Toronto 'the ootid girl' angelica@pagermgmt.com ig - angelicavolio
Collaboration metrics
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cupofjordy x Steve Madden
![YouTube post by @cupofjordy for Steve Madden. Caption reads: [...] good elevated staple shoe picks from Steve....](https://images.od.modash.io/70a91fa2d58559ec4d3d388ae8856d94c4881c3b)
Influencer bio
💌 business inquiries: cupofjordy@gmail.com welcome to lala land 🎀 im jordan! a 26 year old pet mom who loves fashion, thrifting, vlogging, sewing, DIYing my home, my pets, sharing about my pets, and so much more. thank you so much for being here!!!!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 56.1%
- Posts: 43.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Steve Madden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Steve Madden's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.2% of partnerships featuring creators averaging 10K-50K views, Steve Madden's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (642.5k avg views/post):
bobbcharlotte x Steve Madden
Influencer bio
contact@charlottebobb.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
saralevs x Steve Madden
![Instagram post by @saralevs for Steve Madden. Caption reads: [...] Sponsor @sanavie.inc Heels & Purse....](https://images.od.modash.io/07f787c60902e9e6301d97d0cf204947e8efacf5)
Influencer bio
Crohn’s & Ostomy Advocate & Speaker 💌 saralevitt@dulcedo.com 📍Montreal Seen in People, Maxim, Time & more Miss Universe Canada 2025 Top 15
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Steve Madden's repeat partnerships
Out of 7.8k unique influencers in our dataset, 209 of them (3%) posted content for Steve Madden in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 11 months with 34 total posts.
Here are 3 examples of Steve Madden's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Steve Madden
aestheticaleestyles x Steve Madden
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden my go to loafers I wear all [...].](https://images.od.modash.io/b8e7099207018c42d173cc8453ebb225043e1b31)
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: [...] for all seasons @SCUSTY @stevemadden loafers....](https://images.od.modash.io/7b73367b3abbc1867b42f186071eeefd90bf7260)
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden my favorite flats that are [...].](https://images.od.modash.io/305cc46cf7fabe9b0ca0889c2a14e99330c4db5c)
shantemercedes x Steve Madden
![TikTok post by @shantemercedes for Steve Madden. Caption reads: These @stevemadden Harp boots are such a [...].](https://images.od.modash.io/6aba56672118f5d14136608371a70b1903c48867)
![TikTok post by @shantemercedes for Steve Madden. Caption reads: [...] chain on your key chain 😆 @stevemadden....](https://images.od.modash.io/f049848a927dda8c5d3ae576bbe01ec6b7b24ca9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Steve Madden had the most influencer activity. 49.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (8.6%)
- Mexico (4.9%)
- United Kingdom (4.2%)
Steve Madden's influencer activity by market
Here is another example of Steve Madden collaborating with an influencer in United States.
makaylaaubreyyyy x Steve Madden
![TikTok post by @makaylaaubreyyyy for Steve Madden. Caption reads: [...] 😍 prom can’t come fast enough! @stevemadden....](https://images.od.modash.io/eefe77b7b207fd26169723f525f71cde64ba5792)
Steve Madden's influencer activity vs. related brands
Steve Madden overlaps heavily with ALDO Shoes and Dolce Vita in fashion footwear and accessories, targeting similar style-conscious shoppers and relying on seasonal influencer styling and outfit content to drive conversions.
Total influencer content
Steve Madden vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 12k sponsored posts, significantly outpacing ALDO Shoes (4.1k posts) and Dolce Vita (3k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. Steve Madden has about three times as many total posts as ALDO Shoes and about four times as many as Dolce Vita.
By social platform
Steve Madden vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 5.8k, ALDO Shoes at 952, Dolce Vita at 773 posts. ALDO Shoes's activity is particularly concentrated on Instagram. Steve Madden has about six times as many TikTok posts as ALDO Shoes and about seven times as many as Dolce Vita.
By geographical market
Steve Madden vs. related brands influencer activity (by country)
Estimated sponsored posts in Steve Madden's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (5.9k posts, 49.5%), India (1k posts, 8.6%), Mexico (588 posts, 4.9%), suggesting a North America focus, while ALDO Shoes leads in Indonesia with 300 posts (7.4%), while Dolce Vita has the highest estimated sponsored-post volume in Canada (138 posts, 4.6%), Brazil (108 posts, 3.6%). Looking at United States specifically, the split is Steve Madden at 5.9k posts (49.5%), Dolce Vita at 2.2k posts (72.2%), ALDO Shoes at 1k posts (25.7%). Steve Madden's strength in United States may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ALDO Shoes's Influencer Marketing Strategy
- Dolce Vita's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
- Dae Hair's Influencer Marketing Strategy
- VWB's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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