Steve Madden Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.0k pieces of influencer content sponsored by Steve Madden over the last 12 months.
This report breaks down where & how Steve Madden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Steve Madden, see here: Steve Madden influencers.
Influencer activity throughout the year
Steve Madden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Steve Madden's influencer activity by month
Number of sponsored posts
Steve Madden's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. May recorded the highest volume at 1.4k posts (28% above average), while July was the quietest at 860 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Steve Madden's sponsored influencer collaborations break down by social platform:
- Instagram: 7.0k posts (53.7%)
- TikTok: 5.9k posts (45.6%)
- YouTube: 98 posts (0.8%)
Steve Madden's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Steve Madden.
Here are 3 examples of Steve Madden's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shanayakapoor02 x Steve Madden
![Instagram post by @shanayakapoor02 for Steve Madden. Caption reads: [...] stepping into her story with....](https://images.od.modash.io/7c3ff3d778792a98ac29c8a9d9f5e2f77752292b)
Influencer bio
Tu Yaa Main Out Now! 🐊
Collaboration metrics
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alexballardd x Steve Madden
![TikTok post by @alexballardd for Steve Madden. Caption reads: [...] here’s some outfit inspo, courtesy of....](https://images.od.modash.io/b0e27c9f02e1e398e6ef8c3df12399b53d019428)
Influencer bio
fashion for him & her from Barcelona, based in NYC alexandra@outshinetalent.com
Collaboration metrics
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cupofjordy x Steve Madden
![YouTube post by @cupofjordy for Steve Madden. Caption reads: [...] good elevated staple shoe picks from Steve....](https://images.od.modash.io/70a91fa2d58559ec4d3d388ae8856d94c4881c3b)
Influencer bio
💌 business inquiries: cupofjordy@gmail.com welcome to lala land 🎀 im jordan! a 26 year old pet mom who loves fashion, thrifting, vlogging, sewing, DIYing my home, my pets, sharing about my pets, and so much more. thank you so much for being here!!!!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.2%
- Posts: 41.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Steve Madden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Steve Madden's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.8% of partnerships featuring creators averaging 10K-50K views, Steve Madden's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
janacraig_ x Steve Madden
Influencer bio
🤍 God’s Favorite
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
babymommafit x Steve Madden
![Instagram post by @babymommafit for Steve Madden. Caption reads: [...] 3 🚌 Back at it with our sponsor....](https://images.od.modash.io/14bf9fdb447dd25392ee810dba481f7324361fa4)
Influencer bio
Pilates & Fitness Trainer Pre + Postnatal Specialist Pilates Certs + Retreats 📍Mia 💍 @starboy.uk @lilmommafit + @soleilriot Online Classes M/W/F 12PM
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Steve Madden's repeat partnerships
Out of 8.3k unique influencers in our dataset, 217 of them (3%) posted content for Steve Madden in 3 or more separate calendar months. The most consistent partner is @aestheticaleestyles, who has collaborated across 11 months with 26 total posts.
Here are 3 examples of Steve Madden's repeat influencer partnerships, with links to the sponsored content.
aestheticaleestyles x Steve Madden
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden my go to loafers I wear all [...].](https://images.od.modash.io/b8e7099207018c42d173cc8453ebb225043e1b31)
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden thank you for these stylish, [...].](https://images.od.modash.io/03b20614aa2a9aea4a964eb2deffa5f1179762ba)
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden love this micro suede [...].](https://images.od.modash.io/21166421beb7f9da97d545434e663fbffc87e1a2)
brittbratstyles x Steve Madden
shantemercedes x Steve Madden
![TikTok post by @shantemercedes for Steve Madden. Caption reads: These @stevemadden Harp boots are such a [...].](https://images.od.modash.io/6aba56672118f5d14136608371a70b1903c48867)
![TikTok post by @shantemercedes for Steve Madden. Caption reads: [...] chain on your key chain 😆 @stevemadden....](https://images.od.modash.io/f049848a927dda8c5d3ae576bbe01ec6b7b24ca9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Steve Madden had the most influencer activity. 49.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (5.8%)
- India (5.6%)
- United Kingdom (5%)
Steve Madden's influencer activity by market
Here is another example of Steve Madden collaborating with an influencer in United States.
carissaanelson x Steve Madden
Steve Madden's influencer activity vs. related brands
Steve Madden competes most directly with ALDO Shoes and Vince Camuto in accessible fashion footwear and accessories, with overlapping mall/online shoppers and similar seasonal trend cycles amplified by influencers.
Total influencer content
Steve Madden vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 13k sponsored posts, significantly outpacing ALDO Shoes (3k posts) and Vince Camuto (425 posts). Across all three brands, the average volume is 5.5k posts, indicating mature, scaled influencer programs. Steve Madden has several times more total posts than ALDO Shoes and Vince Camuto.
By social platform
Steve Madden vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 5.9k, ALDO Shoes at 957, Vince Camuto at 0 posts. Vince Camuto's activity is particularly concentrated on Instagram. Steve Madden has several times more posts than ALDO Shoes and Vince Camuto on Instagram and TikTok, while Vince Camuto has no TikTok posts.
By geographical market
Steve Madden vs. related brands influencer activity (by country)
Estimated sponsored posts in Steve Madden's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (6.4k posts, 49.3%), Mexico (751 posts, 5.8%), India (725 posts, 5.6%), suggesting a North America focus, while ALDO Shoes leads in South Africa with 191 posts (6.3%), while Vince Camuto has the highest estimated sponsored-post volume in Brazil (16 posts, 3.8%), Canada (16 posts, 3.7%). Looking at United States specifically, the split is Steve Madden at 6.4k posts (49.3%), ALDO Shoes at 727 posts (24%), Vince Camuto at 314 posts (73.8%). Steve Madden's strength in United States may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ALDO Shoes's Influencer Marketing Strategy
- Vince Camuto's Influencer Marketing Strategy
- drinknello's Influencer Marketing Strategy
- L’ange Hair's Influencer Marketing Strategy
- Hidratei's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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