We analyzed 13.1k pieces of influencer content sponsored by Steve Madden over the last 12 months.
This report breaks down where & how Steve Madden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Steve Madden, see here: Steve Madden influencers.
Steve Madden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Steve Madden's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. November recorded the highest volume at 1.4k posts (27% above average), while February was the quietest at 644 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Steve Madden's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Steve Madden.
Here are 3 examples of Steve Madden's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Jakarta,ID - dm for business inquiries✨ @felicefrtuna.porto
Collaboration metrics
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Influencer bio
Toronto 🪽 angelica@pagermgmt.com
Collaboration metrics
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Influencer bio
💌 business inquiries: cupofjordy@gmail.com welcome to lala land 🎀 im jordan! a 26 year old pet mom who loves fashion, thrifting, vlogging, sewing, DIYing my home, my pets, sharing about my pets, and so much more. thank you so much for being here!!!!!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Steve Madden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Steve Madden's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
Influencer bio
🤍 God’s Favorite
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.8k avg views/post):
Influencer bio
Model | Beauty & wellness obsessed | Motorsport lover 💌 alessiadones.collab@gmail.com 📍 Milan, Italy
Collaboration metrics
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Out of 8.5k unique influencers in our dataset, 239 of them (3%) posted content for Steve Madden in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 11 months with 43 total posts.
Here are 3 examples of Steve Madden's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Steve Madden had the most influencer activity. 54.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Steve Madden collaborating with an influencer in United States.
Steve Madden, ALDO, and Dolce Vita compete in fashion footwear and accessories, often targeting similar trend-driven shoppers through seasonal drops and influencer outfit pairings.
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 13.1k sponsored posts, significantly outpacing ALDO Shoes (3.9k posts) and Dolce Vita (3.4k posts). Across all three brands, the average volume is 6.8k posts, indicating mature, scaled influencer programs. Steve Madden has more than three times as many total posts as ALDO Shoes and Dolce Vita.
Sponsored posts by platform
Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 6k, Dolce Vita at 887, ALDO Shoes at 813 posts. ALDO Shoes's activity is particularly concentrated on Instagram. Steve Madden posts several times more on TikTok and far more on YouTube than ALDO Shoes and Dolce Vita.
Estimated sponsored posts in Steve Madden's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (7.2k posts, 54.9%), United Kingdom (719 posts, 5.5%), while ALDO Shoes has the highest estimated sponsored-post volume in India (807 posts, 20.7%), Indonesia (269 posts, 6.9%), suggesting a Asia focus, while Dolce Vita leads in Canada with 179 posts (5.3%). Looking at United States specifically, the split is Steve Madden at 7.2k posts (54.9%), Dolce Vita at 2.6k posts (75.8%), ALDO Shoes at 1.3k posts (32.4%). Steve Madden's strength in United States and United Kingdom may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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