Steve Madden Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.5k pieces of influencer content sponsored by Steve Madden over the last 12 months.
This report breaks down where & how Steve Madden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Steve Madden, see here: Steve Madden influencers.
Influencer activity throughout the year
Steve Madden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Steve Madden's influencer activity by month
Number of sponsored posts
Steve Madden's influencer output appears relatively consistent throughout the year, averaging about 1k sponsored posts per month. May recorded the highest volume at 1.3k posts (30% above average), while July was the quietest at 570 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Steve Madden's sponsored influencer collaborations break down by social platform:
- Instagram: 6.5k posts (52.1%)
- TikTok: 5.9k posts (47.2%)
- YouTube: 81 posts (0.6%)
Steve Madden's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Steve Madden.
Here are 3 examples of Steve Madden's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shanayakapoor02 x Steve Madden
![Instagram post by @shanayakapoor02 for Steve Madden. Caption reads: [...] stepping into her story with....](https://images.od.modash.io/7c3ff3d778792a98ac29c8a9d9f5e2f77752292b)
Influencer bio
Tu Yaa Main Out Now! 🐊
Collaboration metrics
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jellywellybobelly x Steve Madden
![TikTok post by @jellywellybobelly for Steve Madden. Caption reads: [...] perfect knee high boots for fall from....](https://images.od.modash.io/dc7c1ca9e66b77b07c7a4cc1c8b6162c01ad8dd9)
Influencer bio
Toronto 'ootid girl' angelica@pagermgmt.com ig - angelicavolio
Collaboration metrics
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cupofjordy x Steve Madden
![YouTube post by @cupofjordy for Steve Madden. Caption reads: [...] good elevated staple shoe picks from Steve....](https://images.od.modash.io/70a91fa2d58559ec4d3d388ae8856d94c4881c3b)
Influencer bio
💌 business inquiries: cupofjordy@gmail.com welcome to lala land 🎀 im jordan! a 26 year old pet mom who loves fashion, thrifting, vlogging, sewing, DIYing my home, my pets, sharing about my pets, and so much more. thank you so much for being here!!!!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 56.7%
- Posts: 43.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Steve Madden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Steve Madden's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.7% of partnerships featuring creators averaging 10K-50K views, Steve Madden's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
janacraig_ x Steve Madden
Influencer bio
🤍 God’s Favorite
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
itsferestrada x Steve Madden
![Instagram post by @itsferestrada for Steve Madden. Caption reads: [...] días de frío y clima confuso, con....](https://images.od.modash.io/e2b160a27480645b30058471be00d2d3b8db2b87)
Influencer bio
beauty, lifestyle y mis obsesiones del momento. 💌 ferestrada1397@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Steve Madden's repeat partnerships
Out of 8k unique influencers in our dataset, 216 of them (3%) posted content for Steve Madden in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 11 months with 35 total posts.
Here are 3 examples of Steve Madden's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Steve Madden
aestheticaleestyles x Steve Madden
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden my go to loafers I wear all [...].](https://images.od.modash.io/b8e7099207018c42d173cc8453ebb225043e1b31)
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: [...] for all seasons @SCUSTY @stevemadden loafers....](https://images.od.modash.io/7b73367b3abbc1867b42f186071eeefd90bf7260)
![TikTok post by @aestheticaleestyles for Steve Madden. Caption reads: @stevemadden my favorite flats that are [...].](https://images.od.modash.io/305cc46cf7fabe9b0ca0889c2a14e99330c4db5c)
theglamcorridor x Steve Madden
![Instagram post by @theglamcorridor for Steve Madden. Caption reads: [...] @macys. 🔗 on LTK *Shoes: @stevemadden....](https://images.od.modash.io/6247d685dce435b874943062f88e3eab2af341da)
![Instagram post by @theglamcorridor for Steve Madden. Caption reads: [...] @brahmin 🔗 on LTK *Shoes: @stevemadden....](https://images.od.modash.io/65322ec3c7dbc0b3f57ad512ab1becbbfbfc3eb2)
![Instagram post by @theglamcorridor for Steve Madden. Caption reads: [...] style 🔗 on LTK *Shoes: @stevemadden....](https://images.od.modash.io/2534771d31632cafc19ca22e7a2d1ee2f987edf7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Steve Madden had the most influencer activity. 44.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.9%)
- India (4.7%)
- Mexico (4.4%)
Steve Madden's influencer activity by market
Here is another example of Steve Madden collaborating with an influencer in United States.
makaylaaubreyyyy x Steve Madden
![TikTok post by @makaylaaubreyyyy for Steve Madden. Caption reads: [...] 😍 prom can’t come fast enough! @stevemadden....](https://images.od.modash.io/eefe77b7b207fd26169723f525f71cde64ba5792)
Steve Madden's influencer activity vs. related brands
Steve Madden, ALDO, and Dolce Vita compete in the fashion footwear space with trend-led seasonal collections and similar price points. Their influencer strategies often center on outfit styling, event looks, and new-drop amplification.
Total influencer content
Steve Madden vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 12.5k sponsored posts, significantly outpacing ALDO Shoes (4.1k posts) and Dolce Vita (3.2k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. Steve Madden has 12463 posts, which is several times more than ALDO Shoes with 4072 and Dolce Vita with 3174.
By social platform
Steve Madden vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 5.9k, ALDO Shoes at 947, Dolce Vita at 793 posts. ALDO Shoes's activity is particularly concentrated on Instagram. On TikTok, Steve Madden has 5888 posts, which is several times more than ALDO Shoes with 947 and Dolce Vita with 793.
By geographical market
Steve Madden vs. related brands influencer activity (by country)
Estimated sponsored posts in Steve Madden's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (5.6k posts, 44.8%), United Kingdom (735 posts, 5.9%), while ALDO Shoes has the highest estimated sponsored-post volume in India (941 posts, 23.1%), Indonesia (301 posts, 7.4%), suggesting a Asia focus, while Dolce Vita leads in Canada with 162 posts (5.1%). Looking at United States specifically, the split is Steve Madden at 5.6k posts (44.8%), Dolce Vita at 2.3k posts (73.2%), ALDO Shoes at 1.1k posts (26.1%). Steve Madden's strength in United States and United Kingdom may indicate a home-market focus, while ALDO Shoes shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ALDO Shoes's Influencer Marketing Strategy
- Dolce Vita's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
- Dae Hair's Influencer Marketing Strategy
- VWB's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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