Glamnetic Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by Glamnetic over the last 12 months.
This report breaks down where & how Glamnetic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Glamnetic, see here: Glamnetic influencers.
Influencer activity throughout the year
Glamnetic's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Glamnetic's influencer activity by month
Number of sponsored posts
Glamnetic's sponsored post volume appears to trend upward over the 12-month period, rising from 625 posts in January to 635 in December. The peak month, December, reached 635 posts, 52% higher than the monthly average of 419.
Glamnetic's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 6.1M, while February recorded the least at 5.7k. Across all tracked posts in the 12-month window, average views per post were 4.8k. Interestingly, the highest-view month (July) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @cassymedwards_, generated 2.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glamnetic's sponsored influencer collaborations break down by social platform:
- TikTok: 4.1k posts (77%)
- Instagram: 1.2k posts (22.8%)
- YouTube: 8 posts (0.2%)
Glamnetic's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Glamnetic.
Here are 3 examples of Glamnetic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
glamzilla x Glamnetic
Influencer bio
ur beauty bestie 💁🏻♀️ 💌 glamzilla@glamzillapro.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cassymedwards_ x Glamnetic
![TikTok post by @cassymedwards_ for Glamnetic. Caption reads: [...] no time for the salon, but thanks to....](https://images.od.modash.io/d35e85da8414c1ed5ea75dbbc083206e8a63ffa7)
Influencer bio
40s club + beauty 📍KY ✉️cassyedwards@ymail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PattyAlonso x Glamnetic
![YouTube post by @PattyAlonso for Glamnetic. Caption reads: [...] PATTYALONSO
✨GLAMNETICS: [...].](https://images.od.modash.io/9c82c222e01834ff7eb900c053a255bb19286145)
Influencer bio
Keeping you up to date on all things makeup and beauty! Please help me get to 100K & Subscribe!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Glamnetic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Glamnetic's influencers average views (TikTok)
Based on each influencer's average views per post
With 77.2% of partnerships featuring creators averaging <1K views, Glamnetic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
melyndadraws x Glamnetic
![TikTok post by @melyndadraws for Glamnetic. Caption reads: [...] so just ignore it pls and thanks @Glamnetic....](https://images.od.modash.io/c2fb7333855db837cb61d50e8df0d05de6d5b187)
Influencer bio
What can you do in 60 seconds?
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.5k avg views/post):
peytonxblack x Glamnetic
![TikTok post by @peytonxblack for Glamnetic. Caption reads: [...] hours this was stressful but WORTH IT....](https://images.od.modash.io/c1afbbaeb4bcaefebf6edb5476480680085937d9)
Influencer bio
I am who you say I am 📍Nashville📍 💌peytonxblack@iampactmgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Glamnetic's repeat partnerships
Out of 2.3k unique influencers in our dataset, 278 of them (12%) posted content for Glamnetic in 3 or more separate calendar months. The most consistent partner is @heycillaa, who has collaborated across 12 months with 37 total posts.
Here are 3 examples of Glamnetic's repeat influencer partnerships, with links to the sponsored content.
heycillaa x Glamnetic
parkslopegoth x Glamnetic
![TikTok post by @parkslopegoth for Glamnetic. Caption reads: @Glamnetic #prgift Style: Ruby Ribbon [...].](https://images.od.modash.io/611f392066a28729f456ba773220867f1141649c)
![TikTok post by @parkslopegoth for Glamnetic. Caption reads: @GLAMZILLA @Glamnetic #glamneticxglamzilla [...].](https://images.od.modash.io/4f116018694ed5a2b11c425a8792e8effd208b60)
![TikTok post by @parkslopegoth for Glamnetic. Caption reads: @Glamnetic #giftedbyglamnetic "Trending [...].](https://images.od.modash.io/8160fbb08f30da6f45838249c2b0ce4f14a68072)
alisonbates x Glamnetic
![TikTok post by @alisonbates for Glamnetic. Caption reads: [...] Potter X Back To Hogwarts @Glamnetic....](https://images.od.modash.io/c3382df2b9d043b67171054fc402a89641a98d29)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Glamnetic had the most influencer activity. 69% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10%)
- Canada (3.5%)
- India (3.1%)
Glamnetic's influencer activity by market
Here is another example of Glamnetic collaborating with an influencer in United States.
sparklesteph77 x Glamnetic
![TikTok post by @sparklesteph77 for Glamnetic. Caption reads: [...] as of 7/29/25 and subject to change. ....](https://images.od.modash.io/5625535b8203e2fe30127c9101f08f0cd5f53418)
Glamnetic's influencer activity vs. related brands
Glamnetic competes in lashes with a focus on ease of use and dramatic, camera-ready results. Lilly Lashes and UKLASH are close competitors in lash application and lash enhancement, making them natural comparisons for creator-led tutorials and product trials.
Total influencer content
Glamnetic vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 5.3k sponsored posts, significantly outpacing UKLASH (2.6k posts) and Lilly Lashes (1.1k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. Glamnetic has multiple times more total posts than both Lilly Lashes and UKLASH.
By social platform
Glamnetic vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 4.1k, UKLASH at 2.4k, Lilly Lashes at 1.1k posts. Glamnetic's activity is particularly concentrated on TikTok. On Instagram, Glamnetic has multiple times more posts than Lilly Lashes and UKLASH.
By geographical market
Glamnetic vs. related brands influencer activity (by country)
Estimated sponsored posts in Glamnetic's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (3.7k posts, 69%), Canada (186 posts, 3.5%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 52.2%), Spain (77 posts, 3%), suggesting a Europe focus, while Lilly Lashes leads in Brazil with 52 posts (4.6%). Looking at United States specifically, the split is Glamnetic at 3.7k posts (69%), Lilly Lashes at 789 posts (69.7%), UKLASH at 560 posts (21.7%). Glamnetic's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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