Glamnetic Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 18.4k pieces of influencer content sponsored by Glamnetic over the last 12 months.
This report breaks down where & how Glamnetic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Glamnetic, see here: Glamnetic influencers.
Influencer activity throughout the year
Glamnetic's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Glamnetic's influencer activity by month
Number of sponsored posts
Glamnetic's sponsored post volume peaks in January with 2.6k posts, 68% higher than the monthly average of 1.5k. May recorded the lowest activity at 582 posts, 62% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glamnetic's sponsored influencer collaborations break down by social platform:
- TikTok: 16.2k posts (88.1%)
- Instagram: 2.1k posts (11.2%)
- YouTube: 124 posts (0.7%)
Glamnetic's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Glamnetic.
Here are 3 examples of Glamnetic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
glamzilla x Glamnetic
Influencer bio
basically your beauty bestie don’t follow me unless ur ready 2 be beauty obsessed GLAMSQUAD FOREVER COLLECTION AVAILABLE NOW 💅🏻
Collaboration metrics
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stxrasmr x Glamnetic
![TikTok post by @stxrasmr for Glamnetic. Caption reads: [...] been so hooked on these press-on’s by....](https://images.od.modash.io/ac4b00e615954620aa0bf9bc4298a7bb1220437d)
Influencer bio
Low quality asmr Jesus is King ⬇️⬇️ Thestxrblake@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
hanbeauty101 x Glamnetic
![YouTube post by @hanbeauty101 for Glamnetic. Caption reads: [...] Clover Stud Earrings (Silver) My nails....](https://images.od.modash.io/936d451bf026c7be65145c384c8c002b0e8c9bec)
Influencer bio
Hi, my name is Hannah. Welcome to my channel — I’m so pleased you found me. I’m a UK creator from Wales who loves luxury makeup, skincare routines and devices, and building my perfect fragrance collection. Most of all, I’m here to give honest, close-up reviews so you know exactly what you’re buying. I cover real swatches, detailed comparisons, foundation reviews, and proper all-day wear tests with no filters or smoothing. I focus on what actually works for maturing skin, and I include affordable favourites when they genuinely impress me. I also share any discount codes I can find to help you save money. A bit about me: I’m an animal lover with two dogs and a cat, I’m a mum to grown-up boys, and I’m married to my soulmate. I love crochet, creativity, and travelling whenever I can. PR/business enquiries: hanbevmoh@hotmail.com 0859
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.9%
- Carousels: 6.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Glamnetic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Glamnetic's influencers average views (TikTok)
Based on each influencer's average views per post
With 66.3% of partnerships featuring creators averaging <1K views, Glamnetic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (117.6k avg views/post):
kjordyn03 x Glamnetic
![TikTok post by @kjordyn03 for Glamnetic. Caption reads: [...] number 1 spot?!👀😏💖⁉️ THANK YOU!!😋....](https://images.od.modash.io/56a107936dc10f4cdeea851851d9f46784b5fb4a)
Influencer bio
Trying everything so you don't have to😋 Beauty finds, fails & favorites😱💖 📩 kailey@collxab.com NJ/NYC 🥯🚕
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
melissarosewest x Glamnetic
![TikTok post by @melissarosewest for Glamnetic. Caption reads: [...] your time & money back ladies! ✨💅🏻....](https://images.od.modash.io/aa49d29e1a8c58c7e7c27100bcfe327f153dc53a)
Influencer bio
Former Wine Mom | style & beauty Lightly unserious. Deeply observant. 💌: mwkcollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Glamnetic's repeat partnerships
Out of 4.9k unique influencers in our dataset, 795 of them (16%) posted content for Glamnetic in 3 or more separate calendar months. The most consistent partner is @ilyanacastaneda, who has collaborated across 12 months with 134 total posts.
Here are 3 examples of Glamnetic's repeat influencer partnerships, with links to the sponsored content.
ilyanacastaneda x Glamnetic
![TikTok post by @ilyanacastaneda for Glamnetic. Caption reads: [...] a little skeptical about the @Glamnetic....](https://images.od.modash.io/d9109358b85d1edd777a8994f929084c1acc559d)
![TikTok post by @ilyanacastaneda for Glamnetic. Caption reads: [...] press on nails with the @Glamnetic Press On....](https://images.od.modash.io/a0164ca2cff94c1706f3301395cb48a8075e0490)
samanthast.pierre x Glamnetic
![TikTok post by @samanthast.pierre for Glamnetic. Caption reads: [...] NAILS ARE HERE!! 😍😍😍 @Glamnetic....](https://images.od.modash.io/c11a234bbd70521952159957b49b47f91ded69ae)
![TikTok post by @samanthast.pierre for Glamnetic. Caption reads: [...] no words 😍 Love Notes by @Glamnetic is now....](https://images.od.modash.io/f796e7cb34eccc93c4313efe7dba3c7eb62ab170)
simplemomhacks x Glamnetic
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Glamnetic had the most influencer activity. 65.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.1%)
- India (3.9%)
- Canada (3.7%)
Glamnetic's influencer activity by market
Here is another example of Glamnetic collaborating with an influencer in United States.
sincerelyarely x Glamnetic
Glamnetic's influencer activity vs. related brands
Glamnetic competes with Lilly Lashes and UKLASH in lash-focused beauty, where influencer tutorials, transformations, and affiliate-driven promotions are primary growth levers.
Total influencer content
Glamnetic vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 18.4k sponsored posts, significantly outpacing UKLASH (6k posts) and Lilly Lashes (3.7k posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs. Glamnetic has multiple times more total posts than both Lilly Lashes and UKLASH.
By social platform
Glamnetic vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 16.2k, UKLASH at 5.5k, Lilly Lashes at 2.9k posts. Glamnetic's activity is particularly concentrated on TikTok. On Instagram and YouTube, Glamnetic has multiple times more posts than both Lilly Lashes and UKLASH.
By geographical market
Glamnetic vs. related brands influencer activity (by country)
Estimated sponsored posts in Glamnetic's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (12k posts, 65.3%), India (718 posts, 3.9%), while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.7k posts, 44.9%), Spain (739 posts, 12.3%), suggesting a Europe focus, while Lilly Lashes leads in Canada with 167 posts (4.5%). Looking at United States specifically, the split is Glamnetic at 12k posts (65.3%), Lilly Lashes at 2.6k posts (69.7%), UKLASH at 1.1k posts (18.7%). Glamnetic's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Lilly Lashes's Influencer Marketing Strategy
- UKLASH's Influencer Marketing Strategy
- Gisada's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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