Glamnetic Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 20.3k pieces of influencer content sponsored by Glamnetic over the last 12 months.
This report breaks down where & how Glamnetic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Glamnetic, see here: Glamnetic influencers.
Influencer activity throughout the year
Glamnetic's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Glamnetic's influencer activity by month
Number of sponsored posts
Glamnetic's influencer output appears relatively consistent throughout the year, averaging about 1.7k sponsored posts per month. January recorded the highest volume at 2.6k posts (54% above average), while September was the quietest at 1.1k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glamnetic's sponsored influencer collaborations break down by social platform:
- TikTok: 18.3k posts (90.3%)
- Instagram: 1.8k posts (9%)
- YouTube: 143 posts (0.7%)
Glamnetic's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Glamnetic.
Here are 3 examples of Glamnetic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
katmatxx x Glamnetic
Influencer bio
living for the plot 💌 team@katmatxx.com 💐 NYC • south indian • malayali 🔗 shop my links ↓ 💼 @timessquarenyc | 👩🏽💻 @katmatxxstudio | 🎬 @itstriplecut
Collaboration metrics
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skibidylily x Glamnetic
![TikTok post by @skibidylily for Glamnetic. Caption reads: [...] @CharCharms Water Bottle Charms @Glamnetic....](https://images.od.modash.io/f738d761fba62276ab8cac60ba2da8c8e7e39b35)
Influencer bio
i am lily beauty ⋆ creativity ⋆ trends 💌 lily@tiddle.io products, socials, links🔻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
theangeladenise x Glamnetic
![YouTube post by @theangeladenise for Glamnetic. Caption reads: [...] 👀 Lashes Worn: 💅🏾 Glamnetic Press-On....](https://images.od.modash.io/bb2d80701a9bb83ab2029f18fb12d04689657647)
Influencer bio
Welcome to Angela Denise Beauty—where makeup meets confidence, and every woman deserves to feel like the best version of herself. If you're a woman, or any person of color, over 35 who's tired of wasting money on the wrong products, struggling to find your perfect shade match, or wondering why your makeup doesn't look quite right, you're in the right place. I'm a makeup artist, beauty educator, wife, and mom, on a mission to help women of color master makeup with skill, strategy, and confidence. NO GIMMICKS. NO FILTERS. NO CHASING TRENDS THAT DON'T SERVE YOU. Just expert advice, practical techniques, and proven methods that will help you shop smarter, choose products that actually work for your skin tone and skin type, and apply makeup in ways that enhance your natural beauty—not cover it up. Subscribe and join the community where beauty is learned, confidence is built, and women over 35 finally get the makeup guidance they deserve.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.4%
- Carousels: 2.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Glamnetic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Glamnetic's influencers average views (TikTok)
Based on each influencer's average views per post
With 71.1% of partnerships featuring creators averaging <1K views, Glamnetic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (198.3k avg views/post):
_emilymei x Glamnetic
![TikTok post by @_emilymei for Glamnetic. Caption reads: [...] i’d be a press on girl but here we are....](https://images.od.modash.io/2266c4206c875650696553843bb6adca7be63d2b)
Influencer bio
✉️-emsmeiii@gmail.com ig-emily.meiii 🍉
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
get_glam_with_sadaf x Glamnetic
Influencer bio
💄Beauty influencer/content creator PR💌 getglamwithsadaf@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Glamnetic's repeat partnerships
Out of 5.2k unique influencers in our dataset, 830 of them (16%) posted content for Glamnetic in 3 or more separate calendar months. The most consistent partner is @ilyanacastaneda, who has collaborated across 13 months with 159 total posts.
Here are 3 examples of Glamnetic's repeat influencer partnerships, with links to the sponsored content.
ilyanacastaneda x Glamnetic
![TikTok post by @ilyanacastaneda for Glamnetic. Caption reads: [...] a little skeptical about the @Glamnetic....](https://images.od.modash.io/d9109358b85d1edd777a8994f929084c1acc559d)
![TikTok post by @ilyanacastaneda for Glamnetic. Caption reads: [...] press on nails with the @Glamnetic Press On....](https://images.od.modash.io/a0164ca2cff94c1706f3301395cb48a8075e0490)
samanthast.pierre x Glamnetic
![TikTok post by @samanthast.pierre for Glamnetic. Caption reads: [...] Goth Girl Collection from @Glamnetic is for....](https://images.od.modash.io/d5aa402c24e2008460110b559dcac056239a7e6d)
![TikTok post by @samanthast.pierre for Glamnetic. Caption reads: [...] NAILS ARE HERE!! 😍😍😍 @Glamnetic....](https://images.od.modash.io/c11a234bbd70521952159957b49b47f91ded69ae)
southerly.co x Glamnetic
![TikTok post by @southerly.co for Glamnetic. Caption reads: [...] before it’s too late! #glamnetic....](https://images.od.modash.io/5bd886e49615a796c6e19c9c361de8a3c43a19ee)
![TikTok post by @southerly.co for Glamnetic. Caption reads: [...] snow bunny press on nails #glamnetic....](https://images.od.modash.io/904dfca51501735f48bba1c2f54342d935f39fa0)
![TikTok post by @southerly.co for Glamnetic. Caption reads: [...] medium almond nails from @Glamnetic always....](https://images.od.modash.io/19884c6b2da76b477b030cace678813e6beae52c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Glamnetic had the most influencer activity. 64.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12.5%)
- Canada (4.8%)
- India (4%)
Glamnetic's influencer activity by market
Here is another example of Glamnetic collaborating with an influencer in United States.
wfhwithjas x Glamnetic
Glamnetic's influencer activity vs. related brands
Kylie Cosmetics and Huda Beauty compete closely with Glamnetic in trendy, influencer-led color cosmetics and eye-focused looks, overlapping heavily in audience and social marketing channels. Both are prominent DTC beauty brands where creator partnerships and viral product drops are key growth drivers.
Total influencer content
Glamnetic vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 35.7k sponsored posts, significantly outpacing Glamnetic (20.3k posts) and Kylie Cosmetics (7.5k posts). Across all three brands, the average volume is 21.2k posts, indicating mature, scaled influencer programs. Huda Beauty has several times more total posts than both Glamnetic and Kylie Cosmetics.
By social platform
Glamnetic vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huda Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Huda Beauty at 12.4k, Kylie Cosmetics at 2k, Glamnetic at 1.8k posts. Glamnetic's activity is particularly concentrated on TikTok. On Instagram, Huda Beauty has several times more posts than Glamnetic and Kylie Cosmetics.
By geographical market
Glamnetic vs. related brands influencer activity (by country)
Estimated sponsored posts in Glamnetic's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (13k posts, 64.1%), United Kingdom (2.5k posts, 12.5%), Canada (974 posts, 4.8%), suggesting a North America focus, while Huda Beauty has the highest estimated sponsored-post volume in India (5.2k posts, 14.5%), Brazil (2.2k posts, 6.1%). Looking at United States specifically, the split is Glamnetic at 13k posts (64.1%), Huda Beauty at 8.1k posts (22.8%), Kylie Cosmetics at 2.1k posts (27.6%). Glamnetic's strength in United States and United Kingdom may indicate a home-market focus, while Huda Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kylie Cosmetics's Influencer Marketing Strategy
- Huda Beauty's Influencer Marketing Strategy
- Gisada's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
- Universal Musiek's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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