We analyzed 17.2k pieces of influencer content sponsored by Glamnetic over the last 12 months.
This report breaks down where & how Glamnetic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Glamnetic, see here: Glamnetic influencers.
Glamnetic's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Glamnetic's sponsored post volume appears to trend upward over the 12-month period, rising from 2.6k posts in January to 1.8k in December. The peak month, January, reached 2.6k posts, 83% higher than the monthly average of 1.4k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glamnetic's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Glamnetic.
Here are 3 examples of Glamnetic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
ur beauty bestie 💁🏻♀️ 💌 glamzilla@glamzillapro.com
Collaboration metrics
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Influencer bio
📍atx latina | lifestyle | running | travel 🫧🪅🏃🏽♀️✈️👩🏽💻🎀🐬🌸 sharing mi vida y más✨ arelysocial@gmail.com
Collaboration metrics
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Influencer bio
Hi, my name is Hannah. Welcome to my channel — I’m so pleased you found me. I’m a UK creator from Wales who loves luxury makeup, skincare routines and devices, and building my perfect fragrance collection. Most of all, I’m here to give honest, close-up reviews so you know exactly what you’re buying. I cover real swatches, detailed comparisons, foundation reviews, and proper all-day wear tests with no filters or smoothing. I focus on what actually works for maturing skin, and I include affordable favourites when they genuinely impress me. I also share any discount codes I can find to help you save money. A bit about me: I’m an animal lover with two dogs and a cat, I’m a mum to grown-up boys, and I’m married to my soulmate. I love crochet, creativity, and travelling whenever I can. PR/business enquiries: hanbevmoh@hotmail.com 0859
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Glamnetic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 64.3% of partnerships featuring creators averaging <1K views, Glamnetic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
Influencer bio
What can you do in 60 seconds?
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.4k avg views/post):
Influencer bio
Ulta Beauty Ambassador @Ulta Beauty PR/Collabs: 💌grissel.frayre@gmail.com
Collaboration metrics
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Out of 4.7k unique influencers in our dataset, 753 of them (16%) posted content for Glamnetic in 3 or more separate calendar months. The most consistent partner is @themodernartista, who has collaborated across 13 months with 67 total posts.
Here are 3 examples of Glamnetic's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Glamnetic had the most influencer activity. 69.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Glamnetic collaborating with an influencer in United States.
Glamnetic aligns closely with Lilly Lashes and UKLASH in lash-focused beauty, competing on creator tutorials, transformations, and repeat purchase behavior driven by influencer recommendations.
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 17.2k sponsored posts, significantly outpacing UKLASH (5.4k posts) and Lilly Lashes (3.6k posts). Across all three brands, the average volume is 8.7k posts, indicating mature, scaled influencer programs. Glamnetic has several times more total posts than Lilly Lashes and UKLASH.
Sponsored posts by platform
Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 14.7k, UKLASH at 4.9k, Lilly Lashes at 2.8k posts. Glamnetic's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has several times more posts than Lilly Lashes and UKLASH, and Glamnetic is the only brand with YouTube posts.
Estimated sponsored posts in Glamnetic's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (12k posts, 69.3%), Canada (755 posts, 4.4%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.3k posts, 42.3%), Spain (931 posts, 17.3%), suggesting a Europe focus, while Lilly Lashes leads in Brazil with 145 posts (4%). Looking at United States specifically, the split is Glamnetic at 12k posts (69.3%), Lilly Lashes at 2.5k posts (67.9%), UKLASH at 910 posts (16.9%). Glamnetic's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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