OLIPOP Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.8k pieces of influencer content sponsored by OLIPOP over the last 12 months.

This report breaks down where & how OLIPOP invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLIPOP, see here: OLIPOP influencers.

Influencer activity throughout the year

OLIPOP's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OLIPOP's influencer activity appears to have tapered over the year, from 364 posts in January down to 248 in December. May was the busiest month at 675 posts, 70% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLIPOP's sponsored influencer collaborations break down by social platform:

• TikTok: 2.7k posts (57.2%)
• Instagram: 1.5k posts (31.6%)
• YouTube: 534 posts (11.2%)

TikTok influencer marketing is a clear focus for OLIPOP.

Here are 3 examples of OLIPOP's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jimmydarts x OLIPOP

jimmydarts

@jimmydarts

17 Jun, 26

5.9M

876.5k

[...] ready to have fun again?” 🎢 ❤️ @drinkolipop #OlipopPartner

Influencer bio

Kindness Is candy ❤️ To help change the next life 👇🏽

Collaboration metrics

Post views5.9M

Post EMV $263.2k

More influencer data

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k0uvr x OLIPOP

k0uvr

@k0uvr

11 Dec, 25

33.3M

334k

I hope they enjoy it! @OLIPOP #OLIPOPpartner

Influencer bio

Married to the best musician...

Collaboration metrics

Post views33.3M

Post EMV $682.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

airrack x OLIPOP

airrack

@airrack

07 Oct, 25

10.8M

199.2k

Grab some free OLIPOP & enter to win $10,000 here: $350 INTRO [...]

Influencer bio

Pizza Enthusiast Business Inquiries: zack@itsgoodstory.com I’m hiring! www.airrackjobs.com

Collaboration metrics

Post views10.8M

Post EMV $343.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41.5% of partnerships featuring creators averaging <1K views, OLIPOP's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.1M avg views/post):

kimnlizasmr x OLIPOP

kimnlizasmr

@kimnlizasmr

22 Jan, 26

13.1M

338.5k

[...] you eat only one bowl of spicy hot pot… #olipoppartner #food #eating #mukbang #noodles [...]

Influencer bio

GA/FL🇺🇸 DM for collabs kimliz@undercurrent.net

Collaboration metrics

Post views13.1M

Post EMV $278.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

positivethingshappening x OLIPOP

positivethingshappening

@positivethingshappening

10 Sep, 26

17.9k

93

[...] fridge only has my faves in it, mini @OLIPOP with 3 grams of fiber #olipoppartner [...]

Influencer bio

Kentucky positivethingshappening@gmail.com My Lifestyle Page ⬇️ @roofayduh

Collaboration metrics

Post views17.9k

Post EMV $363

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OLIPOP's repeat partnerships

ChiefConcerns x OLIPOP

ChiefConcerns

@ChiefConcerns

26 Jul, 26

15.7k

711

[...] Dunn Jersey: 🥤 Get 15% off OLIPOP: Use code: SODALOVE #Chiefs [...]

ChiefConcerns

@ChiefConcerns

03 Aug, 26

10.7k

719

[...] Dunn Jersey: 🥤 Get 15% off OLIPOP: Use code: SODALOVE #Chiefs [...]

ChiefConcerns

@ChiefConcerns

13 Aug, 26

10k

623

[...] Dunn Jersey: 🥤 Get 15% off OLIPOP: Use code: SODALOVE [...]

ForTheDadsPod x OLIPOP

ForTheDadsPod

@ForTheDadsPod

18 Feb, 26

19.3k

504

[...] ----- SUPPORT OUR SPONSORS Olipop - Buy any 2 cans of Olipop in [...]

ForTheDadsPod

@ForTheDadsPod

17 Jun, 26

8.9k

245

[...] LISTEN iTunes: Spotify: ----- Olipop - Buy any 2 cans of Olipop in [...]

ForTheDadsPod

@ForTheDadsPod

04 Mar, 26

8.5k

166

[...] ----- SUPPORT OUR SPONSORS Olipop - Buy any 2 cans of Olipop in [...]

justtrishpodcast x OLIPOP

justtrishpodcast

@justtrishpodcast

12 May, 26

419.5k

7k

[...] cancelled?! 💖🪩THANK YOU TO OLIPOP FOR SPONSORING💖🪩 Buy any 2 [...]

justtrishpodcast

@justtrishpodcast

20 Nov, 25

363.4k

6.7k

[...] of NYC gays. 💖🪩THANK YOU TO OLIPOP FOR SPONSORING!💖🪩 Get a free [...]

justtrishpodcast

@justtrishpodcast

21 Oct, 25

362.2k

5.5k

[...] TICKETS!💖🪩 💖🪩THANK YOU TO OLIPOP FOR SPONSORING💖🪩 Get $2 off a [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (3.8%)
• Canada (3%)
• Brazil (2.5%)

Here is another example of OLIPOP collaborating with an influencer in United States.

grandma_droniak x OLIPOP

grandma_droniak

@grandma_droniak

19 May, 26

30M

213.8k

here’s how i feel good at 96. drinking @OLIPOP also helps a lot. #OLIPOPPartner

OLIPOP's influencer activity vs. related brands

Poppi is OLIPOP’s closest competitor in functional soda, competing for the same health-minded consumer and creator taste-test content. Liquid Death is an adjacent better-for-you beverage challenger brand that competes for shelf presence and social buzz.

Total influencer content

Poppi leads with 8.7k sponsored posts, significantly outpacing OLIPOP (4.8k posts) and Liquid Death (1.6k posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs.

By social platform

OLIPOP leads on YouTube, while Poppi has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Poppi at 6.6k, OLIPOP at 2.7k, Liquid Death at 763 posts. Poppi's activity is particularly concentrated on TikTok. TikTok post volume is much higher for Poppi than OLIPOP and Liquid Death.

By geographical market

Poppi has the highest estimated sponsored-post volume in United States (6.3k posts, 72.4%), Canada (743 posts, 8.5%), United Kingdom (560 posts, 6.4%), suggesting a North America focus, while Liquid Death leads in Brazil with 71 posts (4.3%). Looking at United States specifically, the split is Poppi at 6.3k posts (72.4%), OLIPOP at 3.8k posts (79.5%), Liquid Death at 1.2k posts (73.9%).