OLIPOP Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.2k pieces of influencer content sponsored by OLIPOP over the last 12 months.
This report breaks down where & how OLIPOP invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLIPOP, see here: OLIPOP influencers.
Influencer activity throughout the year
OLIPOP's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OLIPOP's influencer activity by month
Number of sponsored posts
OLIPOP's influencer output appears relatively consistent throughout the year, averaging about 430 sponsored posts per month. February recorded the highest volume at 600 posts (40% above average), while May was the quietest at 159 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLIPOP's sponsored influencer collaborations break down by social platform:
- Instagram: 2.6k posts (51.3%)
- TikTok: 2.5k posts (48.4%)
- YouTube: 16 posts (0.3%)
OLIPOP's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OLIPOP.
Here are 3 examples of OLIPOP's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kie.eats x OLIPOP
![Instagram post by @kie.eats for OLIPOP. Caption reads: [...] Also trying the Strawberry Vanilla....](https://images.od.modash.io/035df2b7ef42a4658ea1291e7b20db4b12a69b21)
Influencer bio
Foodie Page 🍦🌮🍕🍔🍜 For Collabs please email 📧 official.kieanna@gmail.com
Collaboration metrics
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k0uvr x OLIPOP
Influencer bio
Married to the best musician...
Collaboration metrics
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gqgemini x OLIPOP
![YouTube post by @gqgemini for OLIPOP. Caption reads: [...] potatoes, asparagus, and a crisp @OLIPOP for....](https://images.od.modash.io/4e98a817f6d56c461746a32860babbf7ad80ad34)
Influencer bio
david@famfluence.com David Andre Duke | Dad. Husband. Home. I’m David — a husband, father of nine, and the guy who shows up every day to take care of home. This channel is about real life: family, marriage, cooking, cleaning, parenting, routines, and the quiet work that keeps a household running. No trends. No perfection. Just consistency, responsibility, and doing what needs to be done for the people you love. You’ll find: • Family life and fatherhood • Cooking and everyday meals • Cleaning and home routines • Marriage moments • Real conversations and reflections This channel is about showing up — even when no one’s watching. New videos weekly.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 79.2%
- Posts: 20.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OLIPOP are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OLIPOP's influencers average views (Instagram)
Based on each influencer's average views per post
OLIPOP's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.0M avg views/post):
mai_yaazi x OLIPOP
![Instagram post by @mai_yaazi for OLIPOP. Caption reads: [...] you want but he deserves it 😏 @drinkolipop....](https://images.od.modash.io/28516c1fafae058c94edc620df38287e2f7a38f0)
Influencer bio
Husband/wife food challenge Here to entertain you 🫶 Family page: @ma_e_daaa Kids page: @mmkhan2020 Collabs: Miayaaazi@gmail.com YouTube: mai_yaazii
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.1k avg views/post):
hygienewithdiamond x OLIPOP
![Instagram post by @hygienewithdiamond for OLIPOP. Caption reads: [...] perfect galentines drink this new....](https://images.od.modash.io/3ae7e441b42edf7ae19154e930b0463b44327abb)
Influencer bio
Black Queen👸🏽32💅TN👩🏾🌾 Find me on TikTok-Rednote-YT 💞PR friendly Socials & Contact Below & Showcase
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OLIPOP's repeat partnerships
Out of 3.5k unique influencers in our dataset, 137 of them (4%) posted content for OLIPOP in 3 or more separate calendar months. The most consistent partner is @taycrums, who has collaborated across 10 months with 18 total posts.
Here are 3 examples of OLIPOP's repeat influencer partnerships, with links to the sponsored content.
royalerachele x OLIPOP
![TikTok post by @royalerachele for OLIPOP. Caption reads: OLIPOP + food @OLIPOP #bestsoda [...].](https://images.od.modash.io/2f45dcf292d12f38a90bb7403b2e2af9c257be8d)
![TikTok post by @royalerachele for OLIPOP. Caption reads: OLIPOP + ice cream float @OLIPOP [...].](https://images.od.modash.io/df44eed8feaf1942aef579dc1e0bf42f6d7ba25f)
johnrondi x OLIPOP
![TikTok post by @johnrondi for OLIPOP. Caption reads: [...] Bulldog Cocktail 🥛 🥤 @OLIPOP....](https://images.od.modash.io/7e1e3510da1c8bbd68afcca9fd3c1b38547194b2)
![TikTok post by @johnrondi for OLIPOP. Caption reads: [...] 🥤 root beer floats with dad @OLIPOP....](https://images.od.modash.io/91b2c4589fa60894949663f0658f73a09a598aa4)
jvayavinat x OLIPOP
![Instagram post by @jvayavinat for OLIPOP. Caption reads: [...] 🍷 & cocktails 🍹 and popping Olipop....](https://images.od.modash.io/672d7acd04e9c9f45fd59672dc3fe38ba325e887)
![Instagram post by @jvayavinat for OLIPOP. Caption reads: [...] Dirty Soda featuring @drinkolipop Orange....](https://images.od.modash.io/0945a788767d191452bad4d3597468716f82f588)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OLIPOP had the most influencer activity. 80.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.6%)
- Brazil (3.1%)
- Canada (2.8%)
OLIPOP's influencer activity by market
Here is another example of OLIPOP collaborating with an influencer in United States.
shhhhimeating x OLIPOP
OLIPOP's influencer activity vs. related brands
Poppi is OLIPOP’s most direct competitor in better-for-you soda, while DrinkPrime overlaps on functional beverage marketing and creator-led lifestyle positioning.
Total influencer content
OLIPOP vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 9.2k sponsored posts, significantly outpacing OLIPOP (5.2k posts) and DrinkPrime (3.9k posts). Across all three brands, the average volume is 6.1k posts, indicating mature, scaled influencer programs.
By social platform
OLIPOP vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OLIPOP leads on YouTube, while Poppi has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Poppi at 6.5k, OLIPOP at 2.5k, DrinkPrime at 1.5k posts. Poppi's activity is particularly concentrated on TikTok. On TikTok, Poppi has several times more posts than OLIPOP and DrinkPrime.
By geographical market
OLIPOP vs. related brands influencer activity (by country)
Estimated sponsored posts in OLIPOP's top markets
Poppi has the highest estimated sponsored-post volume in United States (7.1k posts, 77.5%), Canada (542 posts, 5.9%), United Kingdom (487 posts, 5.3%), suggesting a North America focus, while DrinkPrime leads in India with 444 posts (11.5%), while OLIPOP leads in Brazil with 160 posts (3.1%). Looking at United States specifically, the split is Poppi at 7.1k posts (77.5%), OLIPOP at 4.2k posts (80.7%), DrinkPrime at 1.9k posts (50.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Poppi's Influencer Marketing Strategy
- DrinkPrime's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
- Juvia’s Place's Influencer Marketing Strategy
- Ellis Brooklyn's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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