OLIPOP Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by OLIPOP over the last 12 months.
This report breaks down where & how OLIPOP invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLIPOP, see here: OLIPOP influencers.
Influencer activity throughout the year
OLIPOP's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OLIPOP's influencer activity by month
Number of sponsored posts
OLIPOP's influencer output appears relatively consistent throughout the year, averaging about 170 sponsored posts per month. June recorded the highest volume at 270 posts (59% above average), while February was the quietest at 99 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLIPOP's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (55.7%)
- TikTok: 807 posts (39.5%)
- YouTube: 98 posts (4.8%)
OLIPOP's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OLIPOP.
Here are 3 examples of OLIPOP's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
adigutierrezxoxo x OLIPOP
Influencer bio
Your favorite fat girl Just sharing my life and what I eat ✨ 💌- adigutierrezxoxo@underscoretalent.com 📍Spokane, WA
Collaboration metrics
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k0uvr x OLIPOP
Influencer bio
FOLLOWING YOU ALL BACK ON IG RIGHT NOW!!!
Collaboration metrics
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RAWWFishing x OLIPOP
Influencer bio
Welcome to the RawwFam! I’m Franklin and I go on crazy adventures all over the world discovering giant monster fish for my massive fish aquariums in my backyard. I’m known for some of the coolest fish traps and DIY aquariums on the internet! If you love fish or crazy aquariums make sure to subscribe with post notifications on, so you don’t miss out on our next adventure! Business Inquires - tina@rawwfishing.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 68.8%
- Posts: 31.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OLIPOP are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OLIPOP's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.4% of partnerships featuring creators averaging 1K-5K views, OLIPOP's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 26.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.9M avg views/post):
ashleymarkletreats x OLIPOP
![Instagram post by @ashleymarkletreats for OLIPOP. Caption reads: [...] power of a cozy movie night and a....](https://images.od.modash.io/26a3d60b903bd6f44561edf943a0102472f829bb)
Influencer bio
📍Nashville, TN easy sweet treat recipes every night 😋 💌 ashleymarkle@palettemgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
sierrainphotos x OLIPOP
![Instagram post by @sierrainphotos for OLIPOP. Caption reads: [...] Drink of the Summer. So obviously....](https://images.od.modash.io/778a6f1c1b3f401e60f71da4c87708f17b6b2743)
Influencer bio
Internet Showgirl 💌hellosierrab@gmail.com 🎥TikTok: averagesisi (400k+) ☀️Dallas
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OLIPOP's repeat partnerships
Out of 1.3k unique influencers in our dataset, 94 of them (7%) posted content for OLIPOP in 3 or more separate calendar months. The most consistent partner is @johnnydrinks_, who has collaborated across 11 months with 11 total posts.
Here are 3 examples of OLIPOP's repeat influencer partnerships, with links to the sponsored content.
johnnydrinks_ x OLIPOP
![Instagram post by @johnnydrinks_ for OLIPOP. Caption reads: [...] Bulldog Cocktail 🥛 🥤 @drinkolipop....](https://images.od.modash.io/971d32ecec96ec5637da2fde36a5d0ee8efd8a09)
![Instagram post by @johnnydrinks_ for OLIPOP. Caption reads: [...] our new go-to. 🏌🏻⛳️
@drinkolipop....](https://images.od.modash.io/2a4e9dc5887cf968c6ca4021b0e97375d5d27dba)
![Instagram post by @johnnydrinks_ for OLIPOP. Caption reads: [...] oz vodka
1/2 can Orange Cream Olipop
Top w/....](https://images.od.modash.io/9f4eac28a256fbef4b33d2ff347a6e040539e382)
shhhhimeating1 x OLIPOP
![Instagram post by @shhhhimeating1 for OLIPOP. Caption reads: [...] Daves hot chicken with @drinkolipop....](https://images.od.modash.io/8c14d9851bdbded13af0642e6948b2b475af4b29)
johnrondi x OLIPOP
![TikTok post by @johnrondi for OLIPOP. Caption reads: [...] is our new go-to. @OLIPOP #olipoppartner....](https://images.od.modash.io/5e86cd3fd5fa261e59d79c5720dd5c89aab2c573)
![TikTok post by @johnrondi for OLIPOP. Caption reads: [...] Orange Creamsicle Float 🍊 @OLIPOP....](https://images.od.modash.io/e0eb7ab2285d10f0a2652dcb118b910774b884bf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OLIPOP had the most influencer activity. 81.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.3%)
- Canada (3.1%)
- Brazil (2%)
OLIPOP's influencer activity by market
Here is another example of OLIPOP collaborating with an influencer in United States.
shhhhimeating x OLIPOP
OLIPOP's influencer activity vs. related brands
OLIPOP competes with Poppi and Neuro in functional, better-for-you beverages that win through creator taste tests and lifestyle integration. They target similar consumers seeking health-forward alternatives to traditional soda and energy products.
Total influencer content
OLIPOP vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Neuro leads with 2.8k sponsored posts, notably outpacing Poppi (2.2k posts) and OLIPOP (2k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs.
By social platform
OLIPOP vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OLIPOP leads on Instagram and YouTube, while Neuro leads on TikTok. The gap is most notable on TikTok, with Neuro at 2.7k, Poppi at 1.6k, OLIPOP at 807 posts. Poppi's activity is particularly concentrated on TikTok. Neuro has far more TikTok posts than both OLIPOP and Poppi, while OLIPOP has far more Instagram posts than both Poppi and Neuro.
By geographical market
OLIPOP vs. related brands influencer activity (by country)
Estimated sponsored posts in OLIPOP's top markets
Neuro has the highest estimated sponsored-post volume in United States (2.1k posts, 75.8%), Brazil (124 posts, 4.4%), United Kingdom (122 posts, 4.3%), while Poppi leads in Canada with 154 posts (7%). Looking at United States specifically, the split is Neuro at 2.1k posts (75.8%), Poppi at 1.8k posts (79.5%), OLIPOP at 1.7k posts (81.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Poppi's Influencer Marketing Strategy
- Neuro's Influencer Marketing Strategy
- BAGGU's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- drinknello's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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