We analyzed 6.3k pieces of influencer content sponsored by OLIPOP over the last 12 months.
This report breaks down where & how OLIPOP invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLIPOP, see here: OLIPOP influencers.
OLIPOP's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OLIPOP's influencer output appears relatively consistent throughout the year, averaging about 520 sponsored posts per month. June recorded the highest volume at 674 posts (30% above average), while February was the quietest at 437 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLIPOP's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OLIPOP.
Here are 3 examples of OLIPOP's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
25 🦋 | AZ 🌴 just a dog mom sharing my life & home 💌 mikayla.mcneany@gmail.com ♡ @maxmishtrading & @kohenslife
Collaboration metrics
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Influencer bio
FOLLOWING YOU ALL BACK ON IG RIGHT NOW!!!
Collaboration metrics
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Influencer bio
Welcome to the RawwFam! I’m Franklin and I go on crazy adventures all over the world discovering giant monster fish for my massive fish aquariums in my backyard. I’m known for some of the coolest fish traps and DIY aquariums on the internet! If you love fish or crazy aquariums make sure to subscribe with post notifications on, so you don’t miss out on our next adventure! Business Inquires - tina@rawwfishing.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers OLIPOP are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.7% of partnerships featuring creators averaging 1K-5K views, OLIPOP's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 29.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.1M avg views/post):
Influencer bio
NC/GA/FL 🇺🇸 Business inquiries DM or email: kimliz@undercurrent.net
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
Target CEO🎯| Beauty + Lifestyle💄 💌kaitlinsonday@gmail.com | NE📍
Collaboration metrics
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Out of 3.9k unique influencers in our dataset, 182 of them (5%) posted content for OLIPOP in 3 or more separate calendar months. The most consistent partner is @ChiefConcerns, who has collaborated across 12 months with 53 total posts.
Here are 3 examples of OLIPOP's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where OLIPOP had the most influencer activity. 82.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of OLIPOP collaborating with an influencer in United States.
OLIPOP competes with Poppi and DrinkPrime for share of wallet in modern, influencer-powered beverages. While benefits differ, all three win through creator taste tests, lifestyle integration, and strong social distribution.
Total sponsored posts tracked (last 12 months)
Poppi leads with 10.2k sponsored posts, significantly outpacing OLIPOP (6.3k posts) and DrinkPrime (4.4k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
OLIPOP leads on YouTube, while Poppi has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Poppi at 7.4k, OLIPOP at 3.1k, DrinkPrime at 1.8k posts. Poppi's activity is particularly concentrated on TikTok. On TikTok, Poppi has more than double the posts of OLIPOP and more than four times the posts of DrinkPrime.
Estimated sponsored posts in OLIPOP's top markets
Poppi has the highest estimated sponsored-post volume in United States (8.3k posts, 80.9%), Canada (481 posts, 4.7%), suggesting a North America focus, while DrinkPrime has the highest estimated sponsored-post volume in India (431 posts, 9.8%), United Kingdom (361 posts, 8.2%). Looking at United States specifically, the split is Poppi at 8.3k posts (80.9%), OLIPOP at 5.2k posts (82.7%), DrinkPrime at 2.3k posts (51.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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