We analyzed 3.2k pieces of influencer content sponsored by Vita Coco over the last 12 months.
This report breaks down where & how Vita Coco invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vita Coco, see here: Vita Coco influencers.
Vita Coco's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Vita Coco's sponsored post volume peaks in January with 583 posts, 118% higher than the monthly average of 267. June recorded the lowest activity at 137 posts, 49% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vita Coco's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Vita Coco.
Here are 3 examples of Vita Coco's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
As seen on Ellen-Late Show-ESPN 🤹🏻♂️🏀 22x World Records Owner @alphaclashtcg @jugglingwarehouse 2M+ YT, 2.7M TikTok 📧Josh@JugglinJosh.com
Collaboration metrics
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Influencer bio
Tom foolery and such Mngmt Miguel@miguelolave.com
Collaboration metrics
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Influencer bio
🙌 Getting Healthy Is Hard- I Help Make it Easy Start here by signing up for Health Bites 👇
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Vita Coco are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 47.6% of partnerships featuring creators averaging <1K views, Vita Coco's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.9M avg views/post):
Influencer bio
As u see right here 6hunnid 📧 DM's are Open 📧 ‼️ Open for cooperation ‼️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Fire Wife 🔥 Working Mama of 3 💙🩷💙 Lifestyle • TTS 2nd Account @ali_mamaof3 Collabs 💌 alishook295@gmail.com
Collaboration metrics
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Out of 2.2k unique influencers in our dataset, 41 of them (2%) posted content for Vita Coco in 3 or more separate calendar months. The most consistent partner is @peteholmes, who has collaborated across 12 months with 37 total posts.
Here are 3 examples of Vita Coco's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Vita Coco had the most influencer activity. 61.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Vita Coco collaborating with an influencer in United States.
Vita Coco competes in hydration and better-for-you beverages, where Electrolit and DrinkPrime target similar functional-drink occasions. They frequently win share through lifestyle, fitness, and wellness creators promoting daily hydration habits.
Total sponsored posts tracked (last 12 months)
DrinkPrime leads with 4.4k sponsored posts, significantly outpacing Vita Coco (3.2k posts) and Electrolit (2.4k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Vita Coco leads on TikTok and YouTube, while DrinkPrime leads on Instagram. The gap is most notable on TikTok, with Vita Coco at 2.2k, DrinkPrime at 1.8k, Electrolit at 0 posts. Electrolit's activity is particularly concentrated on Instagram. Electrolit has no TikTok or YouTube posts shown, while Vita Coco and DrinkPrime have substantial activity on both platforms.
Estimated sponsored posts in Vita Coco's top markets
DrinkPrime has the highest estimated sponsored-post volume in United States (2.3k posts, 51.3%), India (390 posts, 8.8%), while Electrolit has the highest estimated sponsored-post volume in Mexico (548 posts, 22.5%), Colombia (246 posts, 10.1%), while Vita Coco has the highest estimated sponsored-post volume in United Kingdom (408 posts, 12.6%), Canada (104 posts, 3.2%). Looking at United States specifically, the split is DrinkPrime at 2.3k posts (51.3%), Vita Coco at 2k posts (61.8%), Electrolit at 967 posts (39.7%). Vita Coco's strength in United Kingdom may indicate a home-market focus, while Electrolit shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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