Vita Coco Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.7k pieces of influencer content sponsored by Vita Coco over the last 12 months.
This report breaks down where & how Vita Coco invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vita Coco, see here: Vita Coco influencers.
Influencer activity throughout the year
Vita Coco's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Vita Coco's influencer activity by month
Number of sponsored posts
Vita Coco's influencer activity appears to have tapered over the year, from 591 posts in January down to 556 in December. January was the busiest month at 591 posts, 90% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vita Coco's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (66.3%)
- Instagram: 1.2k posts (32.2%)
- YouTube: 56 posts (1.5%)
Vita Coco's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Vita Coco.
Here are 3 examples of Vita Coco's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jugglinjosh x Vita Coco
Influencer bio
As seen on Ellen-Late Show-ESPN 🤹🏻♂️🏀 22x World Records Owner @alphaclashtcg @jugglingwarehouse 2M+ YT, 2.7M TikTok 📧Biz@JugglinJosh.com
Collaboration metrics
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romeosshow x Vita Coco
Influencer bio
Tom foolery and such Mngmt Miguel@miguelolave.com
Collaboration metrics
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blakemenard x Vita Coco
Influencer bio
Yes the cheese is on the ceiling Instagram: @blakemenardcooks TikTok: @chwybacon Business Inquiries: blakemenardcooks@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Vita Coco are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Vita Coco's influencers average views (TikTok)
Based on each influencer's average views per post
With 51.9% of partnerships featuring creators averaging <1K views, Vita Coco's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (14.0M avg views/post):
dannytrn x Vita Coco
Influencer bio
Insta: dannytrn CEO of Productvideos 🎥 📧 danny@wecreate.media
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
ali.shook_ x Vita Coco
Influencer bio
Fire Wife 🔥 Working Mama of 3 💙🩷💙 Lifestyle • TTS 2nd Account @ali_mamaof3 Collabs 💌 alishook295@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Vita Coco's repeat partnerships
Out of 2.5k unique influencers in our dataset, 80 of them (3%) posted content for Vita Coco in 3 or more separate calendar months. The most consistent partner is @peteholmes, who has collaborated across 12 months with 39 total posts.
Here are 3 examples of Vita Coco's repeat influencer partnerships, with links to the sponsored content.
peteholmes x Vita Coco
![YouTube post by @peteholmes for Vita Coco. Caption reads: [...] OUR SPONSORS Thank you VITA COCO for being....](https://images.od.modash.io/06e71c3d53774a0b5efdb74f2a349469c201c947)
![YouTube post by @peteholmes for Vita Coco. Caption reads: [...] OUR SPONSORS Thank you VITA COCO for being....](https://images.od.modash.io/3f4bf3be716ae17ebb76ad34e1a89c9b33b886d8)
![YouTube post by @peteholmes for Vita Coco. Caption reads: [...] OUR SPONSORS Thank you VITA COCO for being....](https://images.od.modash.io/add28bc030e67fc8aa16d3878e667ba3f87b4379)
jvayavinat x Vita Coco
![Instagram post by @jvayavinat for Vita Coco. Caption reads: [...] Orange and Creme Treats from @vitacoco ? 🍊....](https://images.od.modash.io/8354364819b21219c6b851bb36f5114c7a5fb4e2)
![Instagram post by @jvayavinat for Vita Coco. Caption reads: [...] ice cubes, a pinch of salt, @vitacoco....](https://images.od.modash.io/26dec6b99328779402b81bfd941abc47af328d09)
![Instagram post by @jvayavinat for Vita Coco. Caption reads: [...] salt, and of course my fav, @vitacoco....](https://images.od.modash.io/6451e71c88725353a9969c4f5592f5035e7b9b43)
j.whynot x Vita Coco
![Instagram post by @j.whynot for Vita Coco. Caption reads: [...] I drink & it includes my @vitacoco this is....](https://images.od.modash.io/3ed792e8071b8aa26f5e1bed0b084e528b14ad1e)
![Instagram post by @j.whynot for Vita Coco. Caption reads: @vitacoco this was so refreshing 🥰 [...].](https://images.od.modash.io/ac9a113145194ffd597ba937bd543f65a27ab9aa)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Vita Coco had the most influencer activity. 58.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.4%)
- Brazil (4%)
- Canada (2.6%)
Vita Coco's influencer activity by market
Here is another example of Vita Coco collaborating with an influencer in United States.
k.prezzi x Vita Coco
Vita Coco's influencer activity vs. related brands
Vita Coco competes in better-for-you beverages with strong lifestyle and wellness positioning. Liquid Death and Poppi target similar health-conscious and trend-driven drinkers, making them natural comparators for creator sampling and cultural marketing.
Total influencer content
Vita Coco vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 9.5k sponsored posts, significantly outpacing Vita Coco (3.7k posts) and Liquid Death (1.2k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. Poppi has multiple times more total posts than Vita Coco and Liquid Death.
By social platform
Vita Coco vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Poppi leads on Instagram and TikTok and Liquid Death leads on YouTube. The gap is most notable on TikTok, with Poppi at 6.7k, Vita Coco at 2.5k, Liquid Death at 501 posts. Poppi's activity is particularly concentrated on TikTok. Poppi has multiple times more posts than Vita Coco and Liquid Death on Instagram and TikTok.
By geographical market
Vita Coco vs. related brands influencer activity (by country)
Estimated sponsored posts in Vita Coco's top markets
Poppi has the highest estimated sponsored-post volume in United States (7.4k posts, 77.4%), Canada (630 posts, 6.6%), suggesting a North America focus, while Vita Coco has the highest estimated sponsored-post volume in United Kingdom (500 posts, 13.4%), Brazil (149 posts, 4%). Looking at United States specifically, the split is Poppi at 7.4k posts (77.4%), Vita Coco at 2.2k posts (58.7%), Liquid Death at 873 posts (73.7%). Vita Coco's strength in United Kingdom may indicate a home-market focus, while Poppi shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Liquid Death's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- Bask and Lather Co's Influencer Marketing Strategy
- Mars The Label's Influencer Marketing Strategy
- Melinda Maria's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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