Arrae Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by Arrae over the last 12 months.
This report breaks down where & how Arrae invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Arrae, see here: Arrae influencers.
Influencer activity throughout the year
Arrae's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Arrae's influencer activity by month
Number of sponsored posts
Arrae's influencer output appears relatively consistent throughout the year, averaging about 382 sponsored posts per month. June recorded the highest volume at 529 posts (38% above average), while August was the quietest at 271 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Arrae's sponsored influencer collaborations break down by social platform:
- TikTok: 4.1k posts (89.5%)
- Instagram: 453 posts (9.8%)
- YouTube: 31 posts (0.7%)
Arrae's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Arrae.
Here are 3 examples of Arrae's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
caitliniola x Arrae
![Instagram post by @caitliniola for Arrae. Caption reads: [...] my tumbler for the gym 💓🌸💝🌷 • • •....](https://images.od.modash.io/5edf75373e1493753673959f343fd4a888fe8ad7)
Influencer bio
life + home | canada 🦋🫧🌸✨🧚🏼♀️⚡️🌷 caitliniola@gmail.com
Collaboration metrics
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addie_mccracken123 x Arrae
![TikTok post by @addie_mccracken123 for Arrae. Caption reads: [...] and this makes him even more excited @Arrae....](https://images.od.modash.io/23f5c92893842fdf2afe64900511df46ba9dcf78)
Influencer bio
✉️addiemccracken@select.co
Collaboration metrics
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TheSkinnyConfidential x Arrae
![YouTube post by @TheSkinnyConfidential for Arrae. Caption reads: [...] order at This episode is sponsored by Arrae....](https://images.od.modash.io/819300e98ad43b5442a239b46cbb7e031a887496)
Influencer bio
The Bossticks, formerly The Skinny Confidential Him & Her Show, is hosted by Lauryn Bosstick and Michael Bosstick, the entrepreneurial duo behind The Skinny Confidential and Dear Media. For over a decade, they’ve sat down with some of the most interesting people in business, culture, and media, from founders and celebrities to leading experts. The conversations are curious, unfiltered, and occasionally unexpected, exploring business, wellness, culture, and the habits behind building a fulfilled life. Created for people designing life on their own terms. New episodes weekly.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.6%
- Carousels: 2.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Arrae are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Arrae's influencers average views (TikTok)
Based on each influencer's average views per post
With 67.4% of partnerships featuring creators averaging <1K views, Arrae's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (383.8k avg views/post):
hay_hess x Arrae
![TikTok post by @hay_hess for Arrae. Caption reads: [...] #food #foodtok #dayinthelife #arraepartner....](https://images.od.modash.io/e472083613b6b5aba934eaabbf0bb775271d0fc3)
Influencer bio
IG & YT: @hay_hess 💗 haylee@palettemgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
kamifleming x Arrae
![TikTok post by @kamifleming for Arrae. Caption reads: [...] @Remedy Science @Kylie Cosmetics @Loopy®....](https://images.od.modash.io/9d9d0cfc2f90de7b277c1b2a90b355dff7d33692)
Influencer bio
PGY1 Pharmacy Resident Tampa, FL 🌴🚑💊🩺🥼🤸🏼♀️ Kamifleming@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Arrae's repeat partnerships
Out of 2k unique influencers in our dataset, 146 of them (7%) posted content for Arrae in 3 or more separate calendar months. The most consistent partner is @ashleygutierrez887, who has collaborated across 11 months with 57 total posts.
Here are 3 examples of Arrae's repeat influencer partnerships, with links to the sponsored content.
ashleygutierrez887 x Arrae
![TikTok post by @ashleygutierrez887 for Arrae. Caption reads: @Arrae just gets it evertime 😌 [...].](https://images.od.modash.io/2e7900197341e6facad233414c8844e04a234ced)
![TikTok post by @ashleygutierrez887 for Arrae. Caption reads: @Arrae 🤭 #tiktokshop #protein [...].](https://images.od.modash.io/a37adefc8506ac0e03b3b5f8d320144561071f4a)
itsrachelcore x Arrae
![TikTok post by @itsrachelcore for Arrae. Caption reads: Why buy Arrae at Erewhon when you can buy it [...].](https://images.od.modash.io/48f0b75348e9f0eea1de522a9883364a72f24a00)
![TikTok post by @itsrachelcore for Arrae. Caption reads: Arrae supplements are way more [...].](https://images.od.modash.io/7684c27df27454953550c7e00bb7b577b152795d)
megkinsinger x Arrae
![TikTok post by @megkinsinger for Arrae. Caption reads: [...] #electrolytepowder @Arrae.](https://images.od.modash.io/f2709038356c188baaed45e5eab8698a56b648c2)
![TikTok post by @megkinsinger for Arrae. Caption reads: @Arrae creatine gummies now in a [...].](https://images.od.modash.io/b8edeaa85761c3a6b482208216af167c838d7d9e)
![TikTok post by @megkinsinger for Arrae. Caption reads: [...] 1 drink I’ve found for women! @Arrae....](https://images.od.modash.io/2e29391e85110233658ae4fb4a886d38bcf94bff)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Arrae had the most influencer activity. 71.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8.7%)
- United Kingdom (4.7%)
- India (3.5%)
Arrae's influencer activity by market
Here is another example of Arrae collaborating with an influencer in United States.
isistkeyah x Arrae
![TikTok post by @isistkeyah for Arrae. Caption reads: [...] matching Halloween pajamas smh 🤦🏽♀️....](https://images.od.modash.io/f793739acfa95d4bb56009e739a9231fa9d9ae75)
Arrae's influencer activity vs. related brands
Arrae’s gut and bloat-focused positioning competes directly with Love Wellness and Lemme in the modern wellness supplement space. All three use creator testimonials and routine-based content to drive trust and repeat purchase.
Total influencer content
Arrae vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Lemme leads with 12k sponsored posts, significantly outpacing Love Wellness (5.7k posts) and Arrae (4.6k posts). Across all three brands, the average volume is 7.4k posts, indicating mature, scaled influencer programs. Lemme has multiple times more total posts than Arrae and Love Wellness.
By social platform
Arrae vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Arrae leads on Instagram, while Lemme has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Lemme at 11.9k, Love Wellness at 5.7k, Arrae at 4.1k posts. Arrae's activity is particularly concentrated on TikTok. On TikTok, Lemme has multiple times more posts than Arrae and Love Wellness.
By geographical market
Arrae vs. related brands influencer activity (by country)
Estimated sponsored posts in Arrae's top markets
Lemme has the highest estimated sponsored-post volume in United States (10k posts, 86.7%), Canada (660 posts, 5.5%), United Kingdom (468 posts, 3.9%), suggesting a North America focus. Looking at United States specifically, the split is Lemme at 10k posts (86.7%), Love Wellness at 4.5k posts (79.5%), Arrae at 3.3k posts (71.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Love Wellness's Influencer Marketing Strategy
- Lemme's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
- AMIRI's Influencer Marketing Strategy
- JW PEI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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