Arrae Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.4k pieces of influencer content sponsored by Arrae over the last 12 months.

This report breaks down where & how Arrae invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Arrae, see here: Arrae influencers.

Influencer activity throughout the year

Arrae's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Arrae's influencer output appears relatively consistent throughout the year, averaging about 366 sponsored posts per month. November recorded the highest volume at 509 posts (39% above average), while August was the quietest at 271 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Arrae's sponsored influencer collaborations break down by social platform:

• TikTok: 4.0k posts (90%)
• Instagram: 411 posts (9.3%)
• YouTube: 31 posts (0.7%)

TikTok influencer marketing is a clear focus for Arrae.

Here are 3 examples of Arrae's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

caitliniola x Arrae

caitliniola

@caitliniola

11 Aug, 25

2.1M

94.4k

[...] my tumbler for the gym 💓🌸💝🌷 • • • #arraepartner #restock #tumbler #satisfying [...]

Influencer bio

life + home | canada 🦋🫧🌸✨🧚🏼‍♀️⚡️🌷 caitliniola@gmail.com

Collaboration metrics

Post views2.1M

Post EMV $73.7k

More influencer data

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addie_mccracken123 x Arrae

addie_mccracken123

@addie_mccracken123

26 Nov, 25

1.8M

206.1k

[...] and this makes him even more excited @Arrae #arraepartner

Influencer bio

✉️addiemccracken@select.co

Collaboration metrics

Post views1.8M

Post EMV $46.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TheSkinnyConfidential x Arrae

TheSkinnyConfidential

@TheSkinnyConfidential

18 Sep, 25

19.5k

367

[...] order at This episode is sponsored by Arrae Go to and use code 'SKINNY15' at checkout [...]

Influencer bio

The Bossticks, formerly The Skinny Confidential Him & Her Show, is hosted by Lauryn Bosstick and Michael Bosstick, the entrepreneurial duo behind The Skinny Confidential and Dear Media. For over a decade, they’ve sat down with some of the most interesting people in business, culture, and media, from founders and celebrities to leading experts. The conversations are curious, unfiltered, and occasionally unexpected, exploring business, wellness, culture, and the habits behind building a fulfilled life. Created for people designing life on their own terms. New episodes weekly.

Collaboration metrics

Post views19.5k

Post EMV $622

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 68.7% of partnerships featuring creators averaging <1K views, Arrae's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (248.2k avg views/post):

ashleykmarquez x Arrae

ashleykmarquez

@ashleykmarquez

26 May, 26

415.9k

777

[...] herbs for healing & stomach relief 🩷 @Arrae #arraepartner

Influencer bio

this, that, here, there orange county ꩜⋆𖤓⋆˚࿔ 💌 akmmedias@gmail.com

Collaboration metrics

Post views415.9k

Post EMV $8.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

kamifleming x Arrae

kamifleming

@kamifleming

23 Dec, 25

5.8k

329

[...] @Remedy Science @Kylie Cosmetics @Loopy® @Arrae @Ritual @Bloom Nutrition #prhaul #pr

Influencer bio

PGY1 Pharmacy Resident Tampa, FL 🌴🚑💊🩺🥼🤸🏼‍♀️ Kamifleming@thesociablesociety.com

Collaboration metrics

Post views5.8k

Post EMV $133

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Arrae's repeat partnerships

ashleygutierrez887 x Arrae

ashleygutierrez887

@ashleygutierrez887

16 Mar, 26

3.4k

58

@Arrae just gets it evertime 😌 [...]

ashleygutierrez887

@ashleygutierrez887

15 Jul, 25

3.1k

43

3 in 1! @Arrae #dealsforyoudays #tiktokshop [...]

ashleygutierrez887

@ashleygutierrez887

27 May, 26

2.5k

67

@Arrae 🤭 #tiktokshop #protein [...]

itsrachelcore x Arrae

itsrachelcore

@itsrachelcore

29 Sep, 25

5.6k

19

@Arrae I 💜 Arrae supplements!

itsrachelcore

@itsrachelcore

26 Oct, 25

2.7k

4

Why buy Arrae at Erewhon when you can buy it [...]

itsrachelcore

@itsrachelcore

02 Oct, 25

2.1k

6

Arrae supplements are way more [...]

k_ketchup__ x Arrae

k_ketchup__

@k_ketchup__

17 Jul, 25

5k

427

[...] takes 30 seconds. New viral Arrae Clear Protein + MB-1 duo = gym [...]

k_ketchup__

@k_ketchup__

20 May, 26

1.6k

43

[...] 😭 I’ve been keeping the new @Arrae Bloat Gummies in my bag lately [...]

k_ketchup__

@k_ketchup__

03 Mar, 26

942

46

[...] in my bag. Clear Protein+ by @Arrae 15g fast absorbing protein from [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (9.5%)
• United Kingdom (4%)
• Brazil (3.1%)

Here is another example of Arrae collaborating with an influencer in United States.

isistkeyah x Arrae

isistkeyah

@isistkeyah

01 Nov, 25

1.5M

217.5k

[...] matching Halloween pajamas smh 🤦🏽‍♀️ @Arrae #fyp #isistkeyah #shopping #target [...]

Arrae's influencer activity vs. related brands

Arrae’s gut- and lifestyle-wellness positioning overlaps with Lemme and Love Wellness, which similarly target modern supplement users via creator education. These brands compete for the same audience seeking easy-to-understand, routine-based wellness solutions.

Total influencer content

Lemme leads with 13.3k sponsored posts, significantly outpacing Love Wellness (5.2k posts) and Arrae (4.4k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs. Lemme has posted more than twice as much overall as Arrae and Love Wellness.

By social platform

Arrae leads on Instagram, while Lemme has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Lemme at 13.3k, Love Wellness at 5.2k, Arrae at 4k posts. Arrae's activity is particularly concentrated on TikTok. Arrae is the only brand here with Instagram posts, while Lemme and Love Wellness have none.

By geographical market

Lemme has the highest estimated sponsored-post volume in United States (9.6k posts, 71.8%), Turkey (1k posts, 7.7%), United Kingdom (840 posts, 6.3%), suggesting a Europe focus, while Arrae leads in Canada with 420 posts (9.5%). Looking at United States specifically, the split is Lemme at 9.6k posts (71.8%), Love Wellness at 4.7k posts (89.2%), Arrae at 3.1k posts (70.2%).