Arrae Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by Arrae over the last 12 months.
This report breaks down where & how Arrae invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Arrae, see here: Arrae influencers.
Influencer activity throughout the year
Arrae's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Arrae's influencer activity by month
Number of sponsored posts
Arrae's sponsored post volume peaks in June with 841 posts, 118% higher than the monthly average of 386. April recorded the lowest activity at 194 posts, 50% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Arrae's sponsored influencer collaborations break down by social platform:
- TikTok: 4.3k posts (92.9%)
- Instagram: 310 posts (6.7%)
- YouTube: 18 posts (0.4%)
Arrae's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Arrae.
Here are 3 examples of Arrae's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
caitliniola x Arrae
![Instagram post by @caitliniola for Arrae. Caption reads: [...] my tumbler for the gym 💓🌸💝🌷 • • •....](https://images.od.modash.io/5edf75373e1493753673959f343fd4a888fe8ad7)
Influencer bio
life + home | canada 🦋🫧🌸✨🧚🏼♀️⚡️🌷 caitliniola@gmail.com
Collaboration metrics
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isistkeyah x Arrae
![TikTok post by @isistkeyah for Arrae. Caption reads: [...] & Demi Got The Cutest Spring Sets 💅🌸✨....](https://images.od.modash.io/de954b6256005ddad86503c6dd50fcd32ddb1944)
Influencer bio
Mom, Cleaning, Lifestyle, Vlogs 📧 Isisallah0324@gmail.com 📍NYC
Collaboration metrics
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racheltalbott x Arrae
![YouTube post by @racheltalbott for Arrae. Caption reads: [...] About Creatine & Exercise! 30% O... Arrae....](https://images.od.modash.io/738cdd49c4d1373d42dc3b7f6b767be2212433cb)
Influencer bio
Hey there! My name is Rachel Talbott. Welcome to my channel. I currently live in Nashville TN with my husband @ByronTalbott and our two sons Oliver & Isaiah. I work as a session vocalist here, and I also love creating content on YouTube about my self-care habits & routines, simple beauty tips, home and family life, and more! Subscribe for NEW videos every week!! ♡
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.8%
- Carousels: 7.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Arrae are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Arrae's influencers average views (TikTok)
Based on each influencer's average views per post
With 68.1% of partnerships featuring creators averaging <1K views, Arrae's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
zogg.fit x Arrae
![TikTok post by @zogg.fit for Arrae. Caption reads: [...] option on this one! so far so good! @Arrae....](https://images.od.modash.io/25214399de25b057a22536e8ebe7b7462846b22e)
Influencer bio
🎀 balancing mom life + healthy living Zogg.fit@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (3.2k avg views/post):
minda.binda x Arrae
Influencer bio
PCOS & Wellness... sprinkled with some TT shop products I like 🤗 👇🏼Tap Here👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Arrae's repeat partnerships
Out of 2.1k unique influencers in our dataset, 118 of them (6%) posted content for Arrae in 3 or more separate calendar months. The most consistent partner is @ashleygutierrez887, who has collaborated across 11 months with 115 total posts.
Here are 3 examples of Arrae's repeat influencer partnerships, with links to the sponsored content.
ashleygutierrez887 x Arrae
![TikTok post by @ashleygutierrez887 for Arrae. Caption reads: 🤭 @Arrae #hottestwitharrae #tiktokshop [...].](https://images.od.modash.io/56525e6404ddf595279d41d4a4529c5e1e1d59c4)
![TikTok post by @ashleygutierrez887 for Arrae. Caption reads: @Arrae 💪🏼 #creatinegummies [...].](https://images.od.modash.io/a48816d1754e48b017dddfa86d93b7293a40654f)
![TikTok post by @ashleygutierrez887 for Arrae. Caption reads: Protein from @Arrae I must be dreaming 😴 [...].](https://images.od.modash.io/dda4f14dc1fcf68f2e4103819de1173ff6a29401)
k_ketchup__ x Arrae
![TikTok post by @k_ketchup__ for Arrae. Caption reads: [...] takes 30 seconds. New viral Arrae Clear....](https://images.od.modash.io/9295f1b65baeefce3f480010f057fe26e095ef4b)
![TikTok post by @k_ketchup__ for Arrae. Caption reads: [...] lineup before summer hits. @Arrae #arraemb1....](https://images.od.modash.io/cd6bc892729a46bedc435ee3ca2ec3d2892aeef8)
![TikTok post by @k_ketchup__ for Arrae. Caption reads: [...] in my bag. Clear Protein+ by @Arrae 15g fast....](https://images.od.modash.io/d0ba2ca706acc7f0c2fc2a5a05747af5fc256bb5)
itsrachelcore x Arrae
![TikTok post by @itsrachelcore for Arrae. Caption reads: Why buy Arrae at Erewhon when you can buy it [...].](https://images.od.modash.io/48f0b75348e9f0eea1de522a9883364a72f24a00)
![TikTok post by @itsrachelcore for Arrae. Caption reads: Arrae supplements are way more [...].](https://images.od.modash.io/7684c27df27454953550c7e00bb7b577b152795d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Arrae had the most influencer activity. 72.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (10%)
- United Kingdom (5%)
- Brazil (1.8%)
Arrae's influencer activity by market
Here is another example of Arrae collaborating with an influencer in United States.
addie_mccracken123 x Arrae
![TikTok post by @addie_mccracken123 for Arrae. Caption reads: [...] and this makes him even more excited @Arrae....](https://images.od.modash.io/23f5c92893842fdf2afe64900511df46ba9dcf78)
Arrae's influencer activity vs. related brands
Arrae competes with Love Wellness and Lemme in the wellness supplement space that’s driven by symptom-led education, creator testimonials, and aesthetically packaged lifestyle content.
Total influencer content
Arrae vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Lemme leads with 14.3k sponsored posts, significantly outpacing Love Wellness (5k posts) and Arrae (4.6k posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. Lemme has nearly three times as many total posts as Arrae and Love Wellness.
By social platform
Arrae vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Arrae leads on Instagram and YouTube, while Lemme leads on TikTok. The gap is most notable on TikTok, with Lemme at 14.3k, Love Wellness at 5k, Arrae at 4.3k posts. Arrae's activity is particularly concentrated on TikTok. On TikTok, Lemme has nearly three times as many posts as Arrae and close to three times as many as Love Wellness.
By geographical market
Arrae vs. related brands influencer activity (by country)
Estimated sponsored posts in Arrae's top markets
Lemme has the highest estimated sponsored-post volume in United States (12k posts, 82.7%), Canada (1k posts, 7.3%), United Kingdom (715 posts, 5%), suggesting a North America focus. Looking at United States specifically, the split is Lemme at 12k posts (82.7%), Arrae at 3.4k posts (72.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Love Wellness's Influencer Marketing Strategy
- Lemme's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
- AMIRI's Influencer Marketing Strategy
- JW PEI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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