Arrae Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Arrae over the last 12 months.
This report breaks down where & how Arrae invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Arrae, see here: Arrae influencers.
Influencer activity throughout the year
Arrae's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Arrae's influencer activity by month
Number of sponsored posts
Arrae's sponsored post volume peaks in June with 274 posts, 132% higher than the monthly average of 118. April recorded the lowest activity at 66 posts, 44% below average.
Arrae's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 7.3M, while December recorded the least at 196.8k. Across all tracked posts in the 12-month window, average views per post were 18k. Interestingly, the highest-view month (May) does not align with peak post volume (June), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @addie_mccracken123, generated 1.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Arrae's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (97.1%)
- Instagram: 33 posts (2.3%)
- YouTube: 8 posts (0.6%)
Arrae's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Arrae.
Here are 3 examples of Arrae's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
caitliniola x Arrae
![Instagram post by @caitliniola for Arrae. Caption reads: [...] my tumbler for the gym....](https://images.od.modash.io/5edf75373e1493753673959f343fd4a888fe8ad7)
Influencer bio
life + home | canada 🍋🫧✨🧚🏼♀️⚡️🍒💘💫 caitliniola@gmail.com
Collaboration metrics
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addie_mccracken123 x Arrae
![TikTok post by @addie_mccracken123 for Arrae. Caption reads: [...] and this makes him even more excited @Arrae....](https://images.od.modash.io/23f5c92893842fdf2afe64900511df46ba9dcf78)
Influencer bio
@BradyStauffer💍 ✉️addiemccracken@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SHEMDPodcast x Arrae
![YouTube post by @SHEMDPodcast for Arrae. Caption reads: [...] SHEMD at checkout.
Arae: Go to....](https://images.od.modash.io/c6ad918a15aafdc2707a3711f7e1321e01533548)
Influencer bio
SHE MD is a weekly podcast hosted by world-renowned OBGYN, Dr. Thais Aliabadi, “Dr. A,” & women's advocate and influencer, Mary Alice Haney. Their candid conversations with celebrity guests & today's leading experts about women's health topics, such as menopause, endometriosis, PCOS, & fertility empower their audience with the knowledge & tools to become their own health advocates. Dr. A & Mary Alice dive deep into critical health issues, offering women the knowledge and tools to become their best health advocates. We believe that every woman deserves access to the latest medical insights, personalized care strategies, & expert advice to navigate their health journey. From breaking down myths to providing practical tips, Dr. Aliabadi & Mary Alice Haney create a welcoming and informative space for women to take control of their health. The podcast features exclusive interviews with top-tier celebrity guests and leading experts across the medical, wellness, & health industries.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Arrae are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Arrae's influencers average views (TikTok)
Based on each influencer's average views per post
With 75.1% of partnerships featuring creators averaging <1K views, Arrae's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
zogg.fit x Arrae
![TikTok post by @zogg.fit for Arrae. Caption reads: [...] option on this one! so far so good! @Arrae....](https://images.od.modash.io/25214399de25b057a22536e8ebe7b7462846b22e)
Influencer bio
🎀 balancing mom life + healthy living Zogg.fit@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (6.3k avg views/post):
livewellwithcourtney x Arrae
![TikTok post by @livewellwithcourtney for Arrae. Caption reads: [...] in south Florida! Highly recommend the....](https://images.od.modash.io/b68e1b35b13b45b680326669b9555749283df41d)
Influencer bio
fashion, food, wellness, life 🤍 miami, fl 💌 courtney@livewellwithcourtney.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Arrae's repeat partnerships
Out of 817 unique influencers in our dataset, 37 of them (5%) posted content for Arrae in 3 or more separate calendar months. The most consistent partner is @hormonehealthbabe, who has collaborated across 9 months with 34 total posts.
Here are 3 examples of Arrae's repeat influencer partnerships, with links to the sponsored content.
hormonehealthbabe x Arrae
ashleygutierrez887 x Arrae
![TikTok post by @ashleygutierrez887 for Arrae. Caption reads: 🍹@Arrae #hottestwitharrae [...].](https://images.od.modash.io/af5fcd1826441942b23bc53e2a4a62694712dbde)
![TikTok post by @ashleygutierrez887 for Arrae. Caption reads: @Arrae just knows what we want 💅 [...].](https://images.od.modash.io/faabbe7fd374f94d0917e9a4786dfff81064d613)
![TikTok post by @ashleygutierrez887 for Arrae. Caption reads: Happy tummy! @Arrae #hottestwitharrae [...].](https://images.od.modash.io/03838221c6ee952312b9f9b7ed8af49727fec344)
leahmstapleton x Arrae
![TikTok post by @leahmstapleton for Arrae. Caption reads: [...] out grab it while you can!! #arrae....](https://images.od.modash.io/99acf7b54e6b37688913e4662261929b0a7cbdf0)
![TikTok post by @leahmstapleton for Arrae. Caption reads: [...] #wellness #protein #mocktail #arrae....](https://images.od.modash.io/f1cf9e3edf640c2ba1365613540ac10abbc04032)
![TikTok post by @leahmstapleton for Arrae. Caption reads: [...] Girlhood at its finest tbh. #arraetone....](https://images.od.modash.io/fc7efcf7cccae50b5399660a8536661c91589f21)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Arrae had the most influencer activity. 69.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (12.9%)
- United Kingdom (4.1%)
- India (2.4%)
Arrae's influencer activity by market
Here is another example of Arrae collaborating with an influencer in United States.
kate_cleanhome x Arrae
Arrae's influencer activity vs. related brands
Arrae competes in the ingestible wellness/supplements space where Lemme and OLLY also target similar health-conscious, lifestyle-driven audiences. Both are strong influencer-led brands, making them practical benchmarks for creative, claims, and creator partnerships.
Total influencer content
Arrae vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Lemme leads with 3.6k sponsored posts, significantly outpacing Arrae (1.4k posts) and OLLY (681 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. Lemme has more than twice the total posts of Arrae and more than five times the total posts of OLLY.
By social platform
Arrae vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Arrae leads on YouTube, while OLLY has the most activity on Instagram and Lemme has the most activity on TikTok. The gap is most notable on TikTok, with Lemme at 3.5k, Arrae at 1.4k, OLLY at 321 posts. Arrae's activity is particularly concentrated on TikTok. On TikTok, Lemme and Arrae each have several times more posts than OLLY, and on Instagram, OLLY has several times more posts than Arrae.
By geographical market
Arrae vs. related brands influencer activity (by country)
Estimated sponsored posts in Arrae's top markets
Lemme has the highest estimated sponsored-post volume in United States (2.3k posts, 63.1%), India (273 posts, 7.6%), United Kingdom (147 posts, 4.1%), while Arrae leads in Canada with 185 posts (12.9%). Looking at United States specifically, the split is Lemme at 2.3k posts (63.1%), Arrae at 991 posts (69.1%), OLLY at 516 posts (75.7%).
Read more influencer strategy breakdowns
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