We analyzed 14.8k pieces of influencer content sponsored by Lemme over the last 12 months.
This report breaks down where & how Lemme invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lemme, see here: Lemme influencers.
Lemme's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Lemme's sponsored post volume appears to trend upward over the 12-month period, rising from 1.9k posts in January to 1.3k in December. The peak month, July, reached 2k posts, 64% higher than the monthly average of 1.2k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lemme's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Lemme.
Here are 2 examples of Lemme's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
egyptian curls & beauty 💌: emily.demian@dulcedo.com
Collaboration metrics
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Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Lemme are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 51.1% of partnerships featuring creators averaging <1K views, Lemme's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
Influencer bio
Unc And The Chipmunks 📧 teambobbyp@underscoretalent.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Screenwriter | Actor | Singer 𝙰𝚉 • 𝙰𝚞𝚝𝚒𝚜𝚖 𝙼𝚘𝚖 • 𝙼𝚊𝚜𝚜𝚑𝚘𝚕𝚎 TheLinzyTaylor@gmail.com IG: itslinzytaylor 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 5.3k unique influencers in our dataset, 470 of them (9%) posted content for Lemme in 3 or more separate calendar months. The most consistent partner is @lexionheiser, who has collaborated across 13 months with 199 total posts.
Here are 3 examples of Lemme's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Lemme overlaps with OLLY and Goli in gummy supplements aimed at mainstream wellness consumers, competing through influencer habit-building content and flavor-forward product positioning.
Total sponsored posts tracked (last 12 months)
Goli leads with 39.7k sponsored posts, significantly outpacing Lemme (14.8k posts) and OLLY (681 posts). Across all three brands, the average volume is 18.4k posts, indicating mature, scaled influencer programs. Goli has multiple times more total posts than Lemme and OLLY.
Sponsored posts by platform
Among these brands, Goli leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Goli at 38.8k, Lemme at 14.8k, OLLY at 321 posts. Lemme's activity is particularly concentrated on TikTok. On TikTok, Goli has multiple times more posts than Lemme and OLLY.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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