Lemme Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.6k pieces of influencer content sponsored by Lemme over the last 12 months.
This report breaks down where & how Lemme invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lemme, see here: Lemme influencers.
Influencer activity throughout the year
Lemme's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Lemme's influencer activity by month
Number of sponsored posts
Lemme's sponsored post volume appears to trend upward over the 12-month period, rising from 1.9k posts in January to 1.2k in December. The peak month, July, reached 2k posts, 74% higher than the monthly average of 1.1k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lemme's sponsored influencer collaborations break down by social platform:
- TikTok: 13.6k posts (100%)
- YouTube: 1 posts (0%)
Lemme's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Lemme.
Here are 1 examples of Lemme's recent sponsored collaborations (one each for TikTok).
addie_mccracken123 x Lemme
![TikTok post by @addie_mccracken123 for Lemme. Caption reads: [...] always puts me in a good mood🥳 @lemme....](https://images.od.modash.io/6278746258dc61de92dc9e010fe05afc83394955)
Influencer bio
✉️addiemccracken@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.3%
- Carousels: 7.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Lemme are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Lemme's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.5% of partnerships featuring creators averaging <1K views, Lemme's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):
notburnttoasthehe x Lemme
Influencer bio
SEATTLE/LA Arikytsya@sevensocialmgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
vidadejannet x Lemme
Influencer bio
just a baddie living ♡ 📍oklahoma 💌 pr&collabs: vidadejannet@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Lemme's repeat partnerships
Out of 5k unique influencers in our dataset, 398 of them (8%) posted content for Lemme in 3 or more separate calendar months. The most consistent partner is @maria.letscollab, who has collaborated across 11 months with 298 total posts.
Here are 3 examples of Lemme's repeat influencer partnerships, with links to the sponsored content.
maria.letscollab x Lemme
![TikTok post by @maria.letscollab for Lemme. Caption reads: [...] coins and get your freebies #lemmeburn....](https://images.od.modash.io/72a7e481ae72761c965dc308ef7f0e195a8cc7fe)
![TikTok post by @maria.letscollab for Lemme. Caption reads: [...] jungle gyms 24/7 so these lemme play gummies....](https://images.od.modash.io/b2d0d358b983c09043740dd332bd9ee6cf00374a)
bbbbiancccaaaa x Lemme
![TikTok post by @bbbbiancccaaaa for Lemme. Caption reads: @lemme #blackfriday #blackfridaydeals [...].](https://images.od.modash.io/8c0a707857a9cb02310b2eb1c16340f76bf3d5c5)
![TikTok post by @bbbbiancccaaaa for Lemme. Caption reads: @lemme #lemme #onsale #lemmepurr [...].](https://images.od.modash.io/e19d29e10ca3e12a203527e709a41d25426a77a8)
![TikTok post by @bbbbiancccaaaa for Lemme. Caption reads: @lemme #lemme #lemmeburn #lemmecurb [...].](https://images.od.modash.io/8a31530223cfb72833023be37fa02929459d504e)
daniellamagee x Lemme
![TikTok post by @daniellamagee for Lemme. Caption reads: FINALLY✨✨✨ @lemme #lemme #lemmepurr [...].](https://images.od.modash.io/e5b75e8e5e8f06966774615978134c3eedbe0839)
![TikTok post by @daniellamagee for Lemme. Caption reads: [...] The price is SOOO good✨🧚💅 @lemme....](https://images.od.modash.io/1f280b7e41310e78eaae590b32a5cb2716cee5f6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Lemme had the most influencer activity. 82.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (7.2%)
- United Kingdom (4.9%)
- Australia (3.3%)
Lemme's influencer activity by market
Here is another example of Lemme collaborating with an influencer in United States.
nicollefigueroaa x Lemme
![TikTok post by @nicollefigueroaa for Lemme. Caption reads: [...] fuerza de voluntad, se trata de balance....](https://images.od.modash.io/be862e3c4a5806641c5ae35eb70c91c1832e967d)
Lemme's influencer activity vs. related brands
Lemme competes with OLLY and Goli in gummy supplements that are highly creator-driven, with similar audiences drawn to convenient formats, clear benefits, and social-proof reviews.
Total influencer content
Lemme vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 41k sponsored posts, significantly outpacing Lemme (13.6k posts) and OLLY (2.3k posts). Across all three brands, the average volume is 19k posts, indicating mature, scaled influencer programs. Goli has several times more total posts than Lemme and OLLY.
By social platform
Lemme vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Goli leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Goli at 40.2k, Lemme at 13.6k, OLLY at 1.6k posts. Lemme's activity is particularly concentrated on TikTok. On TikTok, Goli has several times more posts than Lemme and OLLY.
By geographical market
Lemme vs. related brands influencer activity (by country)
Estimated sponsored posts in Lemme's top markets
Goli has the highest estimated sponsored-post volume in United States (28k posts, 67.2%), Canada (2.3k posts, 5.7%), United Kingdom (1.9k posts, 4.7%), suggesting a North America focus. Looking at United States specifically, the split is Goli at 28k posts (67.2%), Lemme at 11k posts (82.9%), OLLY at 1.8k posts (76.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLLY's Influencer Marketing Strategy
- Goli's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- Shaperx's Influencer Marketing Strategy
- Olfactory NYC's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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