Lemme Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.6k pieces of influencer content sponsored by Lemme over the last 12 months.
This report breaks down where & how Lemme invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lemme, see here: Lemme influencers.
Influencer activity throughout the year
Lemme's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Lemme's influencer activity by month
Number of sponsored posts
Lemme's sponsored post volume peaks in July with 682 posts, 128% higher than the monthly average of 299. February recorded the lowest activity at 99 posts, 67% below average.
Lemme's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 21.8M, while October recorded the least at 1.1M. Across all tracked posts in the 12-month window, average views per post were 26.7k. Interestingly, the highest-view month (March) does not align with peak post volume (July), which could indicate performance differences across months. The top-performing tracked post, by @emily.demian, generated 4.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lemme's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (97.4%)
- Instagram: 92 posts (2.6%)
- YouTube: 1 posts (0%)
Lemme's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Lemme.
Here are 3 examples of Lemme's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
krisjenner x Lemme
![Instagram post by @krisjenner for Lemme. Caption reads: [...] group chat has lawyers 😉 @lemme Colostrum....](https://images.od.modash.io/a4d47144a16fb7cdf78fb7331ffb3381677b424c)
Influencer bio
@skims @khy @kyliecosmetics @khloudfoods @drink818 @drinksprinter @poosh @arthurgeorge87 @goodamerican @getsafely @kardashianshulu
Collaboration metrics
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emily.demian x Lemme
![TikTok post by @emily.demian for Lemme. Caption reads: [...] Lovers and Friends @Lola From Rio USA ....](https://images.od.modash.io/83944dbd9c0ec5650faad859daf5a37fbc031b2c)
Influencer bio
egyptian curls & beauty 💌: emily.demian@dulcedo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NiaraAlexis x Lemme
![YouTube post by @NiaraAlexis for Lemme. Caption reads: [...]....](https://images.od.modash.io/b6973a231653c2b789810bb05b1969f0ed2f4b23)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Lemme are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Lemme's influencers average views (TikTok)
Based on each influencer's average views per post
With 64.2% of partnerships featuring creators averaging <1K views, Lemme's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
spencer.barbosa x Lemme
Influencer bio
never apologize for being yourself @spencerxoconnor follow my instagram for more😌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
audreyatienza x Lemme
Influencer bio
new york city happy you’re here!! audreyatienzabusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Lemme's repeat partnerships
Out of 1.9k unique influencers in our dataset, 93 of them (5%) posted content for Lemme in 3 or more separate calendar months. The most consistent partner is @daniellamagee, who has collaborated across 9 months with 63 total posts.
Here are 3 examples of Lemme's repeat influencer partnerships, with links to the sponsored content.
daniellamagee x Lemme
![TikTok post by @daniellamagee for Lemme. Caption reads: FINALLY✨✨✨ @lemme #lemme #lemmepurr [...].](https://images.od.modash.io/e5b75e8e5e8f06966774615978134c3eedbe0839)
maria.letscollab x Lemme
![TikTok post by @maria.letscollab for Lemme. Caption reads: [...] jungle gyms 24/7 so these lemme play gummies....](https://images.od.modash.io/b2d0d358b983c09043740dd332bd9ee6cf00374a)
![TikTok post by @maria.letscollab for Lemme. Caption reads: Lemme has bundles which helps you [...].](https://images.od.modash.io/94519408df264dc38f0c92f74d6927c3c99ba44f)
![TikTok post by @maria.letscollab for Lemme. Caption reads: [...] know, you know.. ya know?😏 #lemme....](https://images.od.modash.io/aed7bb1f57a3efa489616b0205e0ce84b29b9ddd)
bbbbiancccaaaa x Lemme
![TikTok post by @bbbbiancccaaaa for Lemme. Caption reads: @lemme #lemme #lemmeplay [...].](https://images.od.modash.io/22ac7cf278faca0f0de52ea96aae6d4ebf31c8f3)
![TikTok post by @bbbbiancccaaaa for Lemme. Caption reads: @lemme LEMME SLEEP #lemme #lemmesleep [...].](https://images.od.modash.io/d1f3750b3caa6e3471795a429dcb3a0a85916a03)
![TikTok post by @bbbbiancccaaaa for Lemme. Caption reads: @lemme #lemmegreens #lemme [...].](https://images.od.modash.io/22d3ce2a6f6c40a6ebed278b74d93784446da6a2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Lemme had the most influencer activity. 63.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7.6%)
- United Kingdom (4.1%)
- Mexico (3.6%)
Lemme's influencer activity by market
Here is another example of Lemme collaborating with an influencer in United States.
tarayummy x Lemme
Lemme's influencer activity vs. related brands
Lemme, OLLY, and Goli all sell mass-appeal gummy supplements positioned around beauty/wellness outcomes. They compete for the same lifestyle buyer and rely on TikTok/Instagram creators to normalize daily use and drive trial.
Total influencer content
Lemme vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 9.2k sponsored posts, significantly outpacing Lemme (3.6k posts) and OLLY (681 posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. Goli has more than twice as many total posts as Lemme and far more than OLLY.
By social platform
Lemme vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Goli leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Goli at 8.7k, Lemme at 3.5k, OLLY at 321 posts. Lemme's activity is particularly concentrated on TikTok. On TikTok, Goli posts more than twice as often as Lemme and far more than OLLY.
By geographical market
Lemme vs. related brands influencer activity (by country)
Estimated sponsored posts in Lemme's top markets
Goli has the highest estimated sponsored-post volume in United States (6.2k posts, 67.1%), Canada (452 posts, 4.9%), Brazil (406 posts, 4.4%), suggesting a North America focus, while Lemme has the highest estimated sponsored-post volume in India (273 posts, 7.6%), United Kingdom (147 posts, 4.1%). Looking at United States specifically, the split is Goli at 6.2k posts (67.1%), Lemme at 2.3k posts (63.1%), OLLY at 516 posts (75.7%). Lemme's strength in United Kingdom may indicate a home-market focus, while Goli shows broader regional investment.
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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