We analyzed 44.0k pieces of influencer content sponsored by AYBL over the last 12 months.
This report breaks down where & how AYBL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AYBL, see here: AYBL influencers.
AYBL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
AYBL's influencer output appears relatively consistent throughout the year, averaging about 3.6k sponsored posts per month. November recorded the highest volume at 4.5k posts (24% above average), while February was the quietest at 2.3k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AYBL's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for AYBL.
Here are 3 examples of AYBL's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
• DISCIPLINE & MINDSET BUILDER 🇫🇷🇱🇧🇪🇬 • Certified PT | 1:1 online coaching • @aybl athlete code SARAH • @pureamnutrition & @empwrous code SLIM
Collaboration metrics
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Influencer bio
💯 Natural 🎽 @DFYNE - code "DELTA” 👇🏻 Size & Shred Training Program
Collaboration metrics
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Influencer bio
Easy-to-understand exercise tips to put on muscle and lose fat. DFYNE athlete - code “DELTA” for 10% off
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers AYBL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.4% of partnerships featuring creators averaging 1K-5K views, AYBL's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (673.3k avg views/post):
Influencer bio
ktfranklin@brightmanagement.co.uk @AYBL code KT ♡happy you're here i got a bob job↙️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
NASM CPT, Nutrition & Wellness Coach @AYBL @DFYNE DC: AVA @Gymshark DC: AXE Avaaxelrood@gmail 1:1 training👇🏼
Collaboration metrics
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Out of 2.6k unique influencers in our dataset, 639 of them (24%) posted content for AYBL in 3 or more separate calendar months. The most consistent partner is @benwilcoxfitness, who has collaborated across 13 months with 167 total posts.
Here are 3 examples of AYBL's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where AYBL had the most influencer activity. 46% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of AYBL collaborating with an influencer in United States.
AYBL’s women’s fitness positioning and influencer-driven growth overlaps with Women’s Best’s fitness community and DFYNE’s gymwear focus, all competing for the same training-and-lifestyle audience.
Total sponsored posts tracked (last 12 months)
DFYNE leads with 111.5k sponsored posts, significantly outpacing AYBL (44k posts) and Women's Best (15.7k posts). Across all three brands, the average volume is 57.1k posts, indicating mature, scaled influencer programs. DFYNE has more than twice the total posts as AYBL and far more than Women’s Best.
Sponsored posts by platform
Among these brands, DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DFYNE at 59.4k, AYBL at 22.2k, Women's Best at 3.4k posts. Women's Best's activity is particularly concentrated on Instagram. On TikTok and Instagram, DFYNE has more than twice as many posts as AYBL and far more than Women’s Best.
Estimated sponsored posts in AYBL's top markets
DFYNE has the highest estimated sponsored-post volume in United States (58k posts, 52.4%), United Kingdom (14k posts, 12.6%), Australia (7.2k posts, 6.5%), while AYBL leads in Canada with 2.1k posts (4.8%), while Women's Best leads in France with 818 posts (5.2%). Looking at United States specifically, the split is DFYNE at 58k posts (52.4%), AYBL at 20k posts (46%), Women's Best at 7.3k posts (46.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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