AYBL Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 44.7k pieces of influencer content sponsored by AYBL over the last 12 months.
This report breaks down where & how AYBL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AYBL, see here: AYBL influencers.
Influencer activity throughout the year
AYBL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
AYBL's influencer activity by month
Number of sponsored posts
AYBL's influencer output appears relatively consistent throughout the year, averaging about 3.7k sponsored posts per month. March recorded the highest volume at 5.4k posts (45% above average), while April was the quietest at 2.4k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AYBL's sponsored influencer collaborations break down by social platform:
- TikTok: 23.8k posts (53.2%)
- Instagram: 20.9k posts (46.8%)
- YouTube: 3 posts (0%)
AYBL's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for AYBL.
Here are 2 examples of AYBL's recent sponsored collaborations (one each for Instagram, TikTok).
alixmhd_ x AYBL
![Instagram post by @alixmhd_ for AYBL. Caption reads: [...] que ça n’est pas réciproque 🥲 outfit @aybl....](https://images.od.modash.io/e52f22a30549a33b78365c670d46fac47ab9eade)
Influencer bio
⌛️ Fessier bombé & ventre plat ✨ Transforme ton physique sans frustration @aybl : ALIX | @pureamnutrition : ALIX liste attente coaching ⬇️
Collaboration metrics
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deltabolic x AYBL
Influencer bio
💯 Natural 🎽 @DFYNE - code "DELTA” 👇🏻 Size & Shred Training Program
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.4%
- Carousels: 8.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers AYBL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AYBL's influencers average views (TikTok)
Based on each influencer's average views per post
With 37% of partnerships featuring creators averaging 1K-5K views, AYBL's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (666.4k avg views/post):
gema.lez x AYBL
![TikTok post by @gema.lez for AYBL. Caption reads: [...] porque estaba en esos días 🥲 Wearing @AYBL....](https://images.od.modash.io/ab8b6d2cdfa35be5f5b71923d70d14d64ec114cd)
Influencer bio
Ig: gema.lez @DFYNE @YEOREO | GEMA cgemalez@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
miguelfransen1 x AYBL
![TikTok post by @miguelfransen1 for AYBL. Caption reads: [...] name de schouders het werk overnemen 🤝....](https://images.od.modash.io/65ec961b44065e7f909e9fc9040bcf78955de039)
Influencer bio
Here to motivate and inspire 🙏🏽 @AYBL | @myprotein %code 'MIGUEL' 📧: miguelfransen1@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AYBL's repeat partnerships
Out of 2.7k unique influencers in our dataset, 705 of them (26%) posted content for AYBL in 3 or more separate calendar months. The most consistent partner is @itsme_movewithmady, who has collaborated across 13 months with 96 total posts.
Here are 3 examples of AYBL's repeat influencer partnerships, with links to the sponsored content.
itsme_movewithmady x AYBL
![TikTok post by @itsme_movewithmady for AYBL. Caption reads: [...] to the gym? Anywayyy girls, @AYBL still has....](https://images.od.modash.io/e42438e2ea80b922823bfc6c4650fa1a84b5ce35)
![TikTok post by @itsme_movewithmady for AYBL. Caption reads: [...] lock in, pooki🫱🏻🫲🏼 Fit @AYBL | code....](https://images.od.modash.io/29c3e942fdcde3b717e2b67e9d46deb6967450de)
katiestatonfitness x AYBL
![Instagram post by @katiestatonfitness for AYBL. Caption reads: [...] it!! Wearing the most gorg red @aybl enhance....](https://images.od.modash.io/851c1d04228d56e17f9a12a861f054b02ab2c92f)
![Instagram post by @katiestatonfitness for AYBL. Caption reads: [...] (Outfits for training are @aybl - d/c KATIE....](https://images.od.modash.io/fd6778a175758e73521a62354a061a467038792b)
dianainspires x AYBL
![TikTok post by @dianainspires for AYBL. Caption reads: NEW @AYBL physique collection is LIVE!! [...].](https://images.od.modash.io/90a841d93e90ac8cf40c9d3ab52b0eca8058e1ee)
![TikTok post by @dianainspires for AYBL. Caption reads: [...] who really wants it🖤 wearing @AYBL adapt....](https://images.od.modash.io/5d3ec4c896b4703501dd87ce4eb126b2c4652812)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where AYBL had the most influencer activity. 47.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (23.3%)
- Canada (4.3%)
- France (3.6%)
AYBL's influencer activity by market
Here is another example of AYBL collaborating with an influencer in United States.
leanedsns x AYBL
AYBL's influencer activity vs. related brands
AYBL competes with Gymshark and Women’s Best in social-first fitness apparel built on ambassador communities. They share similar audiences of gym-goers and lifestyle creators who drive demand through workouts, fit checks, and discount codes.
Total influencer content
AYBL vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 44.7k sponsored posts, notably outpacing Gymshark (37.7k posts) and Women's Best (13.9k posts). Across all three brands, the average volume is 32.1k posts, indicating mature, scaled influencer programs.
By social platform
AYBL vs. related brands influencer activity (by social platform)
Sponsored posts by platform
AYBL leads on Instagram and YouTube, while Gymshark leads on TikTok. The gap is most notable on Instagram, with AYBL at 20.9k, Gymshark at 12.9k, Women's Best at 10.8k posts. Women's Best's activity is particularly concentrated on Instagram. On YouTube, AYBL has 3 posts while Gymshark and Women’s Best have 0.
By geographical market
AYBL vs. related brands influencer activity (by country)
Estimated sponsored posts in AYBL's top markets
AYBL has the highest estimated sponsored-post volume in United States (21k posts, 47.3%), United Kingdom (10k posts, 23.3%), Canada (1.9k posts, 4.3%), suggesting a North America focus, while Gymshark leads in Mexico with 1.3k posts (3.5%), while Women's Best leads in France with 777 posts (5.6%). Looking at United States specifically, the split is AYBL at 21k posts (47.3%), Gymshark at 20k posts (54.2%), Women's Best at 6.9k posts (49.8%). AYBL's strength in United States and United Kingdom may indicate a home-market focus, while Gymshark shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
- Bombas's Influencer Marketing Strategy
- ELEGOO's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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