AYBL Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 37.5k pieces of influencer content sponsored by AYBL over the last 12 months.
This report breaks down where & how AYBL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AYBL, see here: AYBL influencers.
Influencer activity throughout the year
AYBL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
AYBL's influencer activity by month
Number of sponsored posts
AYBL's influencer activity appears to have tapered over the year, from 2.8k posts in January down to 2.2k in December. March was the busiest month at 5.6k posts, 79% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AYBL's sponsored influencer collaborations break down by social platform:
- TikTok: 25.1k posts (66.8%)
- Instagram: 12.3k posts (32.9%)
- YouTube: 105 posts (0.3%)
AYBL's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for AYBL.
Here are 3 examples of AYBL's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sonyaegon x AYBL
Influencer bio
@aybl | code sonyaegon🪷 🧘♀️💓wellness baddies & couple goals type shiiittt
Collaboration metrics
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sarahslim x AYBL
Influencer bio
Cert. PT + pHd student in Law + nutrition student 🇫🇷🇱🇧🇪🇬 • AYBL Athlete code SARAH -10% • PURE AM Nutrition code SLIM -20% • EMPWROUS dc SLIM -10%
Collaboration metrics
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VintageGenetics x AYBL
![YouTube post by @VintageGenetics for AYBL. Caption reads: [...] 👕Get the best workout clothing at AYBL: |....](https://images.od.modash.io/b8c1c1122d3303802ac52374548425a095c815df)
Influencer bio
Official YouTube Channel of IFBB Pro and 2x Arnold Classic CHampion "The Dutch Oak" Wesley Vissers. The best supplements on the market: https://www.esn.com/ Code: Wesley My Clothing: https://vintagegenetics.com/ My own Gym: https://www.vintagegym.nl/
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.6%
- Carousels: 9.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers AYBL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AYBL's influencers average views (TikTok)
Based on each influencer's average views per post
With 38% of partnerships featuring creators averaging 1K-5K views, AYBL's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (553.4k avg views/post):
juliiaannne x AYBL
![TikTok post by @juliiaannne for AYBL. Caption reads: [...] was a much needed quick workout! Try it!....](https://images.od.modash.io/1e758d71416b34bc8d3f5923b50059a139191245)
Influencer bio
Buckedup code-Jules14-20% Funny/Fit/tall gym girl
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
laetitiafitt x AYBL
![TikTok post by @laetitiafitt for AYBL. Caption reads: [...] om je zomerdoelen mee te behalen☀️🐬 @AYBL....](https://images.od.modash.io/00b5b772b88eecddb586bb5fa810afa799c026c5)
Influencer bio
🍒Stoppen met overeten & afvallen ⬇️Eiwitrijke Recepten
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AYBL's repeat partnerships
Out of 2.4k unique influencers in our dataset, 611 of them (25%) posted content for AYBL in 3 or more separate calendar months. The most consistent partner is @miranda_locher, who has collaborated across 13 months with 50 total posts.
Here are 3 examples of AYBL's repeat influencer partnerships, with links to the sponsored content.
miranda_locher x AYBL
![TikTok post by @miranda_locher for AYBL. Caption reads: @AYBL SUMMER SALE IS OFFICIALLY LIVE [...].](https://images.od.modash.io/17f8776188a42b3aa56c19a55e2576ed1f171b27)
theanongymgirl x AYBL
![TikTok post by @theanongymgirl for AYBL. Caption reads: [...] before wasting your money on @AYBL !!!....](https://images.od.modash.io/a4c99f0602f4d0e10a46d7bb34c6f152720805d3)
emmanetkowicz x AYBL
![TikTok post by @emmanetkowicz for AYBL. Caption reads: wearing @AYBL dc EMMA10🫶🏻 I'm wearing the [...].](https://images.od.modash.io/d26cf57cda671d49db249c7f1a37f6748dded803)
![TikTok post by @emmanetkowicz for AYBL. Caption reads: @AYBL BF sale ends TOMORROW 12/2 at [...].](https://images.od.modash.io/2704e350d6a5036a2704c1ac0f9dab80f201d0d8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where AYBL had the most influencer activity. 47.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (15.9%)
- France (4.5%)
- The Netherlands (3.6%)
AYBL's influencer activity by market
Here is another example of AYBL collaborating with an influencer in United States.
gabbyy.lifts x AYBL
![TikTok post by @gabbyy.lifts for AYBL. Caption reads: [...] #gymrat @Gymshark @DFYNE @NVGTN @AYBL....](https://images.od.modash.io/bb0d8504bdbd9d054029a7ba120f108075a2c730)
AYBL's influencer activity vs. related brands
AYBL competes with Gymshark and Alo Yoga in women’s activewear and athleisure, sharing a creator-heavy go-to-market built on fitness personalities, community, and performance-led product storytelling.
Total influencer content
AYBL vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.6k sponsored posts, marginally ahead of AYBL (37.5k posts) and Alo Yoga (30k posts). Across all three brands, the average volume is 35.7k posts, indicating mature, scaled influencer programs.
By social platform
AYBL vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram and Gymshark leads on TikTok and YouTube. The gap is most notable on Instagram, with Alo Yoga at 25.5k, AYBL at 12.3k, Gymshark at 12.1k posts. Alo Yoga's activity is particularly concentrated on Instagram. Alo Yoga has substantially more Instagram posts than AYBL and Gymshark, while AYBL and Gymshark have far more TikTok posts than Alo Yoga.
By geographical market
AYBL vs. related brands influencer activity (by country)
Estimated sponsored posts in AYBL's top markets
Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 51.7%), United Kingdom (7.1k posts, 17.9%), Canada (1.3k posts, 3.3%), suggesting a North America focus, while Alo Yoga leads in Brazil with 2.2k posts (7.3%), while AYBL leads in France with 1.7k posts (4.5%). Looking at United States specifically, the split is Gymshark at 20k posts (51.7%), AYBL at 18k posts (47.9%), Alo Yoga at 13k posts (41.7%). AYBL's strength in France may indicate a home-market focus, while Alo Yoga shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- Alo Yoga's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
- Dynamic Color's Influencer Marketing Strategy
- BK Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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