AYBL Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.8k pieces of influencer content sponsored by AYBL over the last 12 months.
This report breaks down where & how AYBL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AYBL, see here: AYBL influencers.
Influencer activity throughout the year
AYBL's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
AYBL's influencer activity by month
Number of sponsored posts
AYBL's influencer output appears relatively consistent throughout the year, averaging about 316 sponsored posts per month. November recorded the highest volume at 427 posts (35% above average), while February was the quietest at 126 posts.
AYBL's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 73.2M, while February recorded the least at 3.2M. Across all tracked posts in the 12-month window, average views per post were 97.7k. Interestingly, the highest-view month (March) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @sarahsliim, generated 38.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AYBL's sponsored influencer collaborations break down by social platform:
- Instagram: 2.2k posts (57.1%)
- TikTok: 1.5k posts (40.9%)
- YouTube: 75 posts (2%)
AYBL's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for AYBL.
Here are 3 examples of AYBL's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sarahsliim x AYBL
Influencer bio
• DISCIPLINE & MINDSET BUILDER 🇫🇷🇱🇧🇪🇬 • Certified PT | 1:1 online coaching • @aybl athlete code SARAH • @pureamnutrition & @empwrous code SLIM
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
laura.roskein x AYBL
![TikTok post by @laura.roskein for AYBL. Caption reads: [...] gave me the most progress 😌 set from @AYBL....](https://images.od.modash.io/663a549ffe9a7318e88b26b9637d219dfa59ac06)
Influencer bio
your sign to hit the gym💅 ✨workout inspo | cute fits | motivation✨ @TLFapparel: TLF-LR @AYBL: LAURAR10 @DFYNE & @ehplabs: LAURAR
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DeltaBolic x AYBL
Influencer bio
Easy-to-understand exercise tips to put on muscle and lose fat. DFYNE athlete - code “DELTA” for 10% off
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 74.3%
- Posts: 25.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers AYBL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AYBL's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.9% of partnerships featuring creators averaging 10K-50K views, AYBL's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (717.7k avg views/post):
therealnened x AYBL
Influencer bio
I help women build the 🍑 & Slim the waist ✨ 👉🏼 DM me “ HOURGLASS “ to get started
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
workoutsbyem x AYBL
![Instagram post by @workoutsbyem for AYBL. Caption reads: [...] of jezelf uit te hoeven hongeren. 🩷
@aybl....](https://images.od.modash.io/9cfaf1c3ae47af19480048a651f2c9455e589aa7)
Influencer bio
Vrouwen helpen een lichaam en leven te creëren waar ze van houden 🩷 Founder @dustedbyemma.nl @aybl & @esncom.nl athlete: ‘EMMA’ 1:1 coaching ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AYBL's repeat partnerships
Out of 698 unique influencers in our dataset, 234 of them (34%) posted content for AYBL in 3 or more separate calendar months. The most consistent partner is @alixmhd_, who has collaborated across 12 months with 99 total posts.
Here are 3 examples of AYBL's repeat influencer partnerships, with links to the sponsored content.
alixmhd_ x AYBL
![Instagram post by @alixmhd_ for AYBL. Caption reads: [...] n’est pas réciproque 🥲 outfit @aybl | c0de:....](https://images.od.modash.io/e52f22a30549a33b78365c670d46fac47ab9eade)
![Instagram post by @alixmhd_ for AYBL. Caption reads: [...] timing ceux-là 🥲🍒 outfit @aybl | c0de:....](https://images.od.modash.io/c8a0e227d42dcfe57aafc36268a7c77a00bab747)
![Instagram post by @alixmhd_ for AYBL. Caption reads: [...] par mon gym crush 👉👈 outfit @aybl | c0de:....](https://images.od.modash.io/2be49d6e30cc0b57eeb23e7839af8e3db8124bc0)
celine_wsn x AYBL
![Instagram post by @celine_wsn for AYBL. Caption reads: [...] findet.💗
Das rosa Set ist von @aybl – mit....](https://images.od.modash.io/1e6c96bc6a39049b67f5c02934a4f54f3a44b57a)
![Instagram post by @celine_wsn for AYBL. Caption reads: [...] Gym? 💭👇
anzeige | Adapt Set @aybl 10%....](https://images.od.modash.io/d313db8edf0f70db62b4fc8b3e8ac8ef773e0c1c)
![Instagram post by @celine_wsn for AYBL. Caption reads: [...] trage ich das Sculpt Set von @aybl....](https://images.od.modash.io/dc31e1cf3ebeae2097e7181073874b2f0a01449d)
ktfranklinfit x AYBL
![Instagram post by @ktfranklinfit for AYBL. Caption reads: [...] more rest I’m a comedian lool @aybl code KT....](https://images.od.modash.io/a3e85e2147317218c19f9cca4f964a25f3e66678)
![Instagram post by @ktfranklinfit for AYBL. Caption reads: @aybl code KT to save🤭 light [...].](https://images.od.modash.io/d14de0164f0b38acbd6819966bdba3fb54155c0f)
![Instagram post by @ktfranklinfit for AYBL. Caption reads: @aybl code KTFIT! 🎂 up to 70% off [...].](https://images.od.modash.io/da22e28950dbdd37a7622dcd5f0b6b3e9d245e0c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where AYBL had the most influencer activity. 47.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (24.4%)
- Canada (3.4%)
- France (3%)
AYBL's influencer activity by market
Here is another example of AYBL collaborating with an influencer in United Kingdom.
stinesteinhaug x AYBL
AYBL's influencer activity vs. related brands
AYBL competes in women’s gymwear with DFYNE and NVGTN, brands known for body-contouring fits and performance-driven aesthetics. They share the same fitness creator ecosystem where try-ons, leg day content, and launch drops drive demand.
Total influencer content
AYBL vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 3.8k sponsored posts, marginally ahead of DFYNE (3.5k posts) and Nvgtn (102 posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. AYBL and DFYNE have similar total post counts, while Nvgtn has far fewer posts overall.
By social platform
AYBL vs. related brands influencer activity (by social platform)
Sponsored posts by platform
AYBL leads on Instagram and YouTube, while DFYNE leads on TikTok. The gap is most notable on Instagram, with AYBL at 2.2k, DFYNE at 1.6k, Nvgtn at 71 posts. On Instagram and YouTube, AYBL posts many more times than Nvgtn.
By geographical market
AYBL vs. related brands influencer activity (by country)
Estimated sponsored posts in AYBL's top markets
AYBL has the highest estimated sponsored-post volume in United States (1.8k posts, 47.1%), United Kingdom (924 posts, 24.4%), Canada (129 posts, 3.4%), suggesting a North America focus, while Nvgtn leads in Mexico with 4 posts (3.5%). Looking at United States specifically, the split is AYBL at 1.8k posts (47.1%), Nvgtn at 74 posts (72.9%). AYBL's strength in United States and United Kingdom may indicate a home-market focus, while Nvgtn shows broader regional investment.
Read more influencer strategy breakdowns
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