AYBL Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 40.1k pieces of influencer content sponsored by AYBL over the last 12 months.
This report breaks down where & how AYBL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AYBL, see here: AYBL influencers.
Influencer activity throughout the year
AYBL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
AYBL's influencer activity by month
Number of sponsored posts
AYBL's sponsored post volume peaks in July with 5.2k posts, 55% higher than the monthly average of 3.3k. October recorded the lowest activity at 2k posts, 39% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AYBL's sponsored influencer collaborations break down by social platform:
- TikTok: 26.4k posts (65.8%)
- Instagram: 13.4k posts (33.4%)
- YouTube: 315 posts (0.8%)
AYBL's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for AYBL.
Here are 3 examples of AYBL's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sonyaegon x AYBL
Influencer bio
@aybl | code sonyaegon🪷 🧘♀️💓wellness baddies & couple goals type shiiittt
Collaboration metrics
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sarahslim x AYBL
Influencer bio
hi :) UNTIL FAILURE 🇫🇷🇱🇧🇪🇬 • AYBL Athlete code SARAH -10% • PURE AM Nutrition code SLIM -20% • EMP dc SLIM -10%
Collaboration metrics
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VintageGenetics x AYBL
![YouTube post by @VintageGenetics for AYBL. Caption reads: [...] 👕Get the best workout clothing at AYBL: |....](https://images.od.modash.io/b8c1c1122d3303802ac52374548425a095c815df)
Influencer bio
Official YouTube Channel of IFBB Pro and 2x Arnold Classic CHampion "The Dutch Oak" Wesley Vissers. The best supplements on the market: https://www.esn.com/ Code: Wesley My Clothing: https://vintagegenetics.com/ My own Gym: https://www.vintagegym.nl/
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.3%
- Carousels: 9.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers AYBL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AYBL's influencers average views (TikTok)
Based on each influencer's average views per post
With 37% of partnerships featuring creators averaging 1K-5K views, AYBL's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (663.4k avg views/post):
juliiaannne x AYBL
![TikTok post by @juliiaannne for AYBL. Caption reads: [...] was a much needed quick workout! Try it!....](https://images.od.modash.io/1e758d71416b34bc8d3f5923b50059a139191245)
Influencer bio
Buckedup code-Jules14-20% Funny/Fit/tall mom gym girl Fav Amazon things ⬇️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
jaydepeets x AYBL
![TikTok post by @jaydepeets for AYBL. Caption reads: [...] snatched 24/7 I promise you 😩💖 wearing....](https://images.od.modash.io/0532f3f324fe4939de0b3986b76824d667485d9a)
Influencer bio
Helping Women 20s-30s Lose Fat Without Restrictions ✨ 2,000+ Transformations 🤍 @DFYNE & @AYBL | code JAYDE 👇 Apply to Work With Me
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AYBL's repeat partnerships
Out of 2.6k unique influencers in our dataset, 630 of them (25%) posted content for AYBL in 3 or more separate calendar months. The most consistent partner is @dailyjlh, who has collaborated across 13 months with 270 total posts.
Here are 3 examples of AYBL's repeat influencer partnerships, with links to the sponsored content.
dailyjlh x AYBL
![TikTok post by @dailyjlh for AYBL. Caption reads: [...] came out with a bag full 🤭 @AYBL is in....](https://images.od.modash.io/f81720a5686b3115a8a6ecae3f000df4109b9a15)
![TikTok post by @dailyjlh for AYBL. Caption reads: @AYBL Birthday Sale starts 23rd March [...].](https://images.od.modash.io/fd2869aca86ecc2aa7ec8a68cb8923e1383155b3)
ckisselll x AYBL
![TikTok post by @ckisselll for AYBL. Caption reads: [...] 5 of the new split | fit from @AYBL code....](https://images.od.modash.io/6ad34a3669ff23a9c2b59dad1c6c260ff4da29c3)
inspojez x AYBL
![TikTok post by @inspojez for AYBL. Caption reads: [...] call the fire brigade out… 🚒| @AYBL use....](https://images.od.modash.io/f928c544a296b63398308cfc8e59b30f982ea771)
![TikTok post by @inspojez for AYBL. Caption reads: [...] whilst we’re at it 🕺 | @AYBL use ‘INSPO10’....](https://images.od.modash.io/380c8093a9e8f08702bf95a20c32112342af91ba)
![TikTok post by @inspojez for AYBL. Caption reads: [...] liked this abit too much 😂 | @AYBL code....](https://images.od.modash.io/97860a2bbdee137272e81261068db0eb61e51900)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where AYBL had the most influencer activity. 49.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (16%)
- France (4.8%)
- Canada (4.1%)
AYBL's influencer activity by market
Here is another example of AYBL collaborating with an influencer in United States.
gabbyy.lifts x AYBL
![TikTok post by @gabbyy.lifts for AYBL. Caption reads: [...] #gymrat @Gymshark @DFYNE @NVGTN @AYBL....](https://images.od.modash.io/bb0d8504bdbd9d054029a7ba120f108075a2c730)
AYBL's influencer activity vs. related brands
AYBL is a women’s activewear brand built around fit, confidence, and gym lifestyle content; DFYNE and Wiskii Active compete for the same creator-led try-on and workout audience with similarly social-native positioning.
Total influencer content
AYBL vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 40.1k sponsored posts, notably outpacing DFYNE (32.1k posts) and Wiskii Active (3.8k posts). Across all three brands, the average volume is 25.4k posts, indicating mature, scaled influencer programs.
By social platform
AYBL vs. related brands influencer activity (by social platform)
Sponsored posts by platform
AYBL leads on TikTok, while DFYNE has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with AYBL at 26.4k, DFYNE at 2.8k, Wiskii Active at 195 posts. DFYNE's activity is particularly concentrated on Instagram. Instagram posts are higher for AYBL and DFYNE than for Wiskii Active, while TikTok posts are much higher for AYBL than for DFYNE and Wiskii Active.
By geographical market
AYBL vs. related brands influencer activity (by country)
Estimated sponsored posts in AYBL's top markets
AYBL has the highest estimated sponsored-post volume in United States (20k posts, 49.5%), United Kingdom (6.4k posts, 16%), France (1.9k posts, 4.8%), suggesting a Europe focus, while DFYNE leads in Mexico with 1.8k posts (5.5%), while Wiskii Active has the highest estimated sponsored-post volume in Brazil (177 posts, 4.6%), Russia (169 posts, 4.4%). Looking at United States specifically, the split is AYBL at 20k posts (49.5%), DFYNE at 16k posts (49.3%), Wiskii Active at 1.1k posts (27.7%). AYBL's strength in United States, United Kingdom, and France may indicate a home-market focus, while DFYNE shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DFYNE's Influencer Marketing Strategy
- Wiskii Active's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
- Dynamic Color's Influencer Marketing Strategy
- BK Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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