Divoom Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.5k pieces of influencer content sponsored by Divoom over the last 12 months.

This report breaks down where & how Divoom invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Divoom, see here: Divoom influencers.

Influencer activity throughout the year

Divoom's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Divoom's influencer output appears relatively consistent throughout the year, averaging about 206 sponsored posts per month. November recorded the highest volume at 356 posts (73% above average), while July was the quietest at 130 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Divoom's sponsored influencer collaborations break down by social platform:

• TikTok: 1.0k posts (42.1%)
• Instagram: 726 posts (29.2%)
• YouTube: 712 posts (28.7%)

TikTok influencer marketing is a clear focus for Divoom.

Here are 3 examples of Divoom's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

retrocomputer_ x Divoom

retrocomputer_

@retrocomputer_

09 Dec, 25

3.2M

15.3k

[...] your day like a Doom demon slayer with Divoom Minitoo! 💥 Keep your beats alive and [...]

Influencer bio

🕹️ We invite you to rediscover the unforgettable computers and games of the 80s, 90s and 2000s. 🔴 Collab: retrocomputergame@gmail.com

Collaboration metrics

Post views3.2M

Post EMV $99.0k

More influencer data

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octatannn x Divoom

octatannn

@octatannn

01 Jun, 26

1.1M

47.3k

Bikin #desksetup aesthetic idaman bareng @Divoom Indonesia Official 🥹🫶🏻

Influencer bio

ig @ryanoctavianus Inquiries & kirm cerita boombayah/HoRe semuanya klik linktree 🤨👍🏻

Collaboration metrics

Post views1.1M

Post EMV $24.4k

More influencer data

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平成女子めぐ x Divoom

平成女子めぐ

@平成女子めぐ

26 Dec, 25

661.7k

Divoom MINITOO 🔗Amazon 🔗公式ストア [...]

Influencer bio

X（旧Twitter）平成女子♡めぐ https://x.com/heisei_megu お仕事のご依頼はメールにてお願い致します。 fancy.merara@gmail.com

Collaboration metrics

Post views661.7k

Post EMV $19.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 43.5% of partnerships featuring creators averaging 1K-5K views, Divoom's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (339.4k avg views/post):

pikespicks x Divoom

pikespicks

@pikespicks

03 Nov, 25

482k

4.5k

[...] everything, this new picture frame by divoom is an awesome gift for anyone who loves [...]

Influencer bio

the creative side of tech business: pikespicksforyou@gmail.com

Collaboration metrics

Post views482.0k

Post EMV $9.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

bloodlustelf x Divoom

bloodlustelf

@bloodlustelf

04 Sep, 25

14.7k

215

[...] for my nightly gaming sessions 😋 • @Divoom #divoom #divoomtimesframe #gifts #tech [...]

Influencer bio

💖💜💙 ✨ Be Kind ✨ 💖ALL my 🔗 on X/Threads @bloodlustelf 💖

Collaboration metrics

Post views14.7k

Post EMV $305

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Divoom's repeat partnerships

ananeu x Divoom

ananeu

@ananeu

01 Nov, 25

18.2k

1.1k

[...] monitor: ✧ notebooks: ✧ divoom speaker/clock: (use ANANEU at [...]

ananeu

@ananeu

09 Mar, 26

15.3k

995

[...] monitor: ✧ notebooks: ✧ divoom speaker/clock: (use ANANEU at [...]

ananeu

@ananeu

16 Oct, 25

13.6k

1.2k

[...] monitor: ✧ notebooks: ✧ divoom speaker/clock: (use ANANEU at [...]

mikababey x Divoom

mikababey

@mikababey

02 Jan, 26

8.1k

826

[...] Honey Pepper IX code: Mika10 ♡ Divoom code: MIKABABEYY ⌢⌢⌢⌢⌢⌢⌢⌢⌢⌢⌢⌢ [...]

mikababey

@mikababey

03 Apr, 26

7.8k

752

[...] Honey Pepper IX code: Mika10 ♡ Divoom code: MIKABABEYY ♡ Geek Share [...]

mikababey

@mikababey

30 Jan, 26

7.5k

707

[...] Honey Pepper IX code: Mika10 ♡ Divoom code: MIKABABEYY ♡ Geek Share [...]

Nutsinette x Divoom

Nutsinette

@Nutsinette

19 Apr, 26

8.3k

362

[...] -10% with the code NUTSINETTE DIVOOM, LED speakers or interactive [...]

Nutsinette

@Nutsinette

23 Apr, 26

834

26

[...] -10% with the code NUTSINETTE DIVOOM, LED speakers or interactive [...]

Nutsinette

@Nutsinette

03 Dec, 25

391

54

[...] -10% with the code NUTSINETTE DIVOOM, LED speakers or interactive [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (7.9%)
• Brazil (6.9%)
• Japan (5.8%)

Here is another example of Divoom collaborating with an influencer in United States.

jayctech x Divoom

jayctech

@jayctech

17 Nov, 25

935.1k

9.2k

[...] a speaker with amazing sound quality #divoom #minitoospeaker #blackfriday [...]

Divoom's influencer activity vs. related brands

Divoom overlaps with Nothing and Polaroid as design-led consumer tech brands that win through aesthetic appeal and social sharing, making them strong comparisons for creator seeding and UGC-driven virality.

Total influencer content

nothing leads with 3.7k sponsored posts, significantly outpacing Divoom (2.5k posts) and Polaroid (888 posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs.

By social platform

Divoom leads on TikTok and YouTube, while nothing leads on Instagram. The gap is most notable on Instagram, with nothing at 2.7k, Divoom at 726, Polaroid at 626 posts. nothing's activity is particularly concentrated on Instagram. Instagram shows much higher posting volume for nothing than Divoom or Polaroid, and YouTube activity is almost entirely from Divoom.

By geographical market

nothing has the highest estimated sponsored-post volume in India (1.2k posts, 31.9%), Malaysia (376 posts, 10.2%), suggesting a Asia focus, while Divoom has the highest estimated sponsored-post volume in United States (817 posts, 32.9%), Brazil (171 posts, 6.9%), while Polaroid has the highest estimated sponsored-post volume in United Kingdom (91 posts, 10.3%), Japan (65 posts, 7.3%). Looking at India specifically, the split is nothing at 1.2k posts (31.9%), Divoom at 196 posts (7.9%). Divoom's strength in United States may indicate a home-market focus, while nothing shows broader regional investment.