Divoom Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by Divoom over the last 12 months.
This report breaks down where & how Divoom invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Divoom, see here: Divoom influencers.
Influencer activity throughout the year
Divoom's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Divoom's influencer activity by month
Number of sponsored posts
Divoom's sponsored post volume appears to trend upward over the 12-month period, rising from 208 posts in January to 243 in December. The peak month, August, reached 430 posts, 78% higher than the monthly average of 242.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Divoom's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (38.8%)
- Instagram: 1.0k posts (36%)
- YouTube: 735 posts (25.2%)
Divoom's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Divoom.
Here are 3 examples of Divoom's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
retrocomputer_ x Divoom
![Instagram post by @retrocomputer_ for Divoom. Caption reads: [...] your day like a Doom demon slayer with....](https://images.od.modash.io/62a15f45b0c37fc1a25bbd595d240a62db275b4e)
Influencer bio
🕹️ We invite you to rediscover the unforgettable computers and games of the 80s, 90s and 2000s. 🔴 Collab: retrocomputergame@gmail.com
Collaboration metrics
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octatannn x Divoom
Influencer bio
ig @ryanoctavianus Inquiries & kirm cerita boombayah/HoRe semuanya klik linktree 🤨👍🏻
Collaboration metrics
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平成女子めぐ x Divoom
![YouTube post by @平成女子めぐ for Divoom. Caption reads: Divoom MINITOO 🔗Amazon 🔗公式ストア [...].](https://images.od.modash.io/8e07dbe801b35f32f50b6ccf445c17d359331650)
Influencer bio
X（旧Twitter）平成女子♡めぐ https://x.com/heisei_megu お仕事のご依頼はメールにてお願い致します。 fancy.merara@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Divoom are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Divoom's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.2% of partnerships featuring creators averaging 1K-5K views, Divoom's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (398.8k avg views/post):
chidsj x Divoom
Influencer bio
Digital & Interesting Products Shopping link in my
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
bloodlustelf x Divoom
![TikTok post by @bloodlustelf for Divoom. Caption reads: [...] for my nightly gaming sessions 😋 • @Divoom....](https://images.od.modash.io/99ed4c1caa95ad6a59ba38df5d890484e4f55dc8)
Influencer bio
💖💜💙 ✨ Be Kind ✨ 💖ALL my 🔗 on X/Threads @bloodlustelf 💖
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Divoom's repeat partnerships
Out of 1.6k unique influencers in our dataset, 91 of them (6%) posted content for Divoom in 3 or more separate calendar months. The most consistent partner is @JatixRG, who has collaborated across 12 months with 58 total posts. @pokegam3r alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Divoom's repeat influencer partnerships, with links to the sponsored content.
ananeu x Divoom
![YouTube post by @ananeu for Divoom. Caption reads: [...] monitor: ✧ notebooks: ✧ divoom....](https://images.od.modash.io/b24e7923604a1e4a5e13d188565af3378f91c8bb)
![YouTube post by @ananeu for Divoom. Caption reads: [...] monitor: ✧ notebooks: ✧ divoom....](https://images.od.modash.io/4be4b55c229715535cd3dbf34e358792b1aa04cc)
![YouTube post by @ananeu for Divoom. Caption reads: [...] monitor: ✧ notebooks: ✧ divoom....](https://images.od.modash.io/ca019c062081fa159bf1e1b473c54ea4e6060a68)
mikababey x Divoom
![YouTube post by @mikababey for Divoom. Caption reads: [...] Honey Pepper IX code: Mika10 ♡ Divoom code:....](https://images.od.modash.io/d7e4021758eeab32f77246002a3098d5f45b4969)
![YouTube post by @mikababey for Divoom. Caption reads: [...] Honey Pepper IX code: Mika10 ♡ Divoom code:....](https://images.od.modash.io/ca5ceed11a1f2e787cf3c787a513ed942f3a05e6)
![YouTube post by @mikababey for Divoom. Caption reads: [...] Honey Pepper IX code: Mika10 ♡ Divoom code:....](https://images.od.modash.io/d058572c99be8671a8613197f9d29893db240be1)
Nutsinette x Divoom
![YouTube post by @Nutsinette for Divoom. Caption reads: [...] -10% with the code NUTSINETTE DIVOOM, LED....](https://images.od.modash.io/adc6c6119df5975172d59545e94729233e2762b7)
![YouTube post by @Nutsinette for Divoom. Caption reads: [...] -10% with the code NUTSINETTE DIVOOM, LED....](https://images.od.modash.io/6d84c46779ba56efb358e4d1947af60c094d97aa)
![YouTube post by @Nutsinette for Divoom. Caption reads: [...] -10% with the code NUTSINETTE DIVOOM, LED....](https://images.od.modash.io/5c19275f8c05c4d08aabfe78ed5709b6caa30119)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Divoom had the most influencer activity. 35.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (13%)
- United Kingdom (6%)
- India (5.5%)
Divoom's influencer activity by market
Here is another example of Divoom collaborating with an influencer in United States.
jayctech x Divoom
![TikTok post by @jayctech for Divoom. Caption reads: [...] a speaker with amazing sound quality #divoom....](https://images.od.modash.io/16bb3c837b06f647883496dd7c15eb1a2f40ce74)
Divoom's influencer activity vs. related brands
Divoom’s design-forward consumer tech overlaps with Nothing’s aesthetic-led gadget audience and Polaroid’s lifestyle electronics positioning. These competitors are useful for comparing creator content that blends product design, desk setups, and gifting moments.
Total influencer content
Divoom vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
nothing leads with 3.8k sponsored posts, notably outpacing Divoom (2.9k posts) and Polaroid (796 posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.
By social platform
Divoom vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Divoom leads on TikTok and YouTube, while nothing leads on Instagram. The gap is most notable on Instagram, with nothing at 2.8k, Divoom at 1k, Polaroid at 553 posts. nothing's activity is particularly concentrated on Instagram. Instagram posts are much higher for nothing than for Divoom or Polaroid, and only Divoom and Polaroid have YouTube posts.
By geographical market
Divoom vs. related brands influencer activity (by country)
Estimated sponsored posts in Divoom's top markets
nothing has the highest estimated sponsored-post volume in India (1.3k posts, 33.2%), Malaysia (303 posts, 8%), suggesting a Asia focus, while Divoom has the highest estimated sponsored-post volume in United States (1k posts, 35.6%), Brazil (379 posts, 13%), United Kingdom (175 posts, 6%), while Polaroid leads in Japan with 58 posts (7.3%). Divoom's strength in United States and United Kingdom may indicate a home-market focus, while nothing shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- nothing's Influencer Marketing Strategy
- Polaroid's Influencer Marketing Strategy
- Sculpted By Aimee's Influencer Marketing Strategy
- BUTTONSCARVES's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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