Divoom Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.4k pieces of influencer content sponsored by Divoom over the last 12 months.

This report breaks down where & how Divoom invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Divoom, see here: Divoom influencers.

Influencer activity throughout the year

Divoom's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Divoom's influencer output appears relatively consistent throughout the year, averaging about 198 sponsored posts per month. November recorded the highest volume at 329 posts (66% above average), while October was the quietest at 133 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Divoom's sponsored influencer collaborations break down by social platform:

• TikTok: 932 posts (39.1%)
• Instagram: 752 posts (31.5%)
• YouTube: 700 posts (29.4%)

TikTok influencer marketing is a clear focus for Divoom.

Here are 3 examples of Divoom's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

retrocomputer_ x Divoom

retrocomputer_

@retrocomputer_

09 Dec, 25

3.2M

15.3k

[...] your day like a Doom demon slayer with Divoom Minitoo! 💥 Keep your beats alive and [...]

Influencer bio

🕹️ We invite you to rediscover the unforgettable computers and games of the 80s, 90s and 2000s. 🔴 Collab: retrocomputergame@gmail.com

Collaboration metrics

Post views3.2M

Post EMV $99.0k

More influencer data

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octatannn x Divoom

octatannn

@octatannn

01 Jun, 26

1.1M

47.3k

Bikin #desksetup aesthetic idaman bareng @Divoom Indonesia Official 🥹🫶🏻

Influencer bio

ig @ryanoctavianus Inquiries & kirm cerita boombayah/HoRe semuanya klik linktree 🤨👍🏻

Collaboration metrics

Post views1.1M

Post EMV $24.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

平成女子めぐ x Divoom

平成女子めぐ

@平成女子めぐ

26 Dec, 25

661.7k

Divoom MINITOO 🔗Amazon 🔗公式ストア [...]

Influencer bio

X（旧Twitter）平成女子♡めぐ https://x.com/heisei_megu お仕事のご依頼はメールにてお願い致します。 fancy.merara@gmail.com

Collaboration metrics

Post views661.7k

Post EMV $19.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 45% of partnerships featuring creators averaging 1K-5K views, Divoom's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (139.6k avg views/post):

anvekiko x Divoom

anvekiko

@anvekiko

29 Dec, 25

341.3k

32k

[...] but hey it’s cute !! ⸜(｡˃ ᵕ ˂ )⸝♡ @Divoom #fyp #retro #frutigeraero #aesthetic [...]

Influencer bio

pics from pinterest ⊹ ࣪ ˖ ✉️ anvekiko@gmail.com

Collaboration metrics

Post views341.3k

Post EMV $8.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

m1lkshk.bby x Divoom

m1lkshk.bby

@m1lkshk.bby

04 Feb, 26

12k

1.7k

[...] to have it in my hands :3 Thank you @Divoom for this!! Truly so amazing and unique [...]

Influencer bio

૮ ྀིᴗ͈ . ᴗ͈ ྀིა ✉️ milkshake.bby@icloud.com

Collaboration metrics

Post views12.0k

Post EMV $323

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Divoom's repeat partnerships

ananeu x Divoom

ananeu

@ananeu

28 Aug, 26

27.9k

901

[...] monitor: ✧ notebooks: ✧ divoom speaker/clock: (use ANANEU at [...]

ananeu

@ananeu

01 Nov, 25

18.2k

1.1k

[...] monitor: ✧ notebooks: ✧ divoom speaker/clock: (use ANANEU at [...]

ananeu

@ananeu

21 Aug, 26

15.7k

728

[...] monitor: ✧ notebooks: ✧ divoom speaker/clock: (use ANANEU at [...]

Nutsinette x Divoom

Nutsinette

@Nutsinette

19 Apr, 26

8.3k

362

[...] -10% with the code NUTSINETTE DIVOOM, LED speakers or interactive [...]

Nutsinette

@Nutsinette

10 Jun, 26

4.1k

168

[...] -10% with the code NUTSINETTE DIVOOM, LED speakers or interactive [...]

Nutsinette

@Nutsinette

16 Aug, 26

1.2k

60

[...] : -10% avec le code NUTSINETTE DIVOOM, Speakers a LED ou panneaux [...]

lyddiemoon x Divoom

lyddiemoon

@lyddiemoon

30 Aug, 26

6k

172

[...] 5% off your Booksplease order! Divoom discount code: LYDDIEMOON for [...]

lyddiemoon

@lyddiemoon

21 Jun, 26

5.5k

362

[...] 5% off your Booksplease order! Divoom discount code: LYDDIEMOON for [...]

lyddiemoon

@lyddiemoon

03 Apr, 26

3.7k

266

[...] 5% off your Booksplease order! Divoom discount code: LYDDIEMOON for [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (9.4%)
• Brazil (8.1%)
• Japan (5.6%)

Here is another example of Divoom collaborating with an influencer in United States.

jayctech x Divoom

jayctech

@jayctech

17 Nov, 25

935.1k

9.2k

[...] a speaker with amazing sound quality #divoom #minitoospeaker #blackfriday [...]

Divoom's influencer activity vs. related brands

Divoom competes in lifestyle tech and design-forward gadgets that perform well in short-form content; Nothing and Polaroid similarly win on aesthetics and creator-friendly product demos and unboxings.

Total influencer content

nothing leads with 4k sponsored posts, significantly outpacing Divoom (2.4k posts) and Polaroid (983 posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs.

By social platform

Divoom leads on YouTube, while nothing has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with nothing at 2.9k, Divoom at 752, Polaroid at 742 posts. nothing's activity is particularly concentrated on Instagram. On Instagram, nothing has posted several times more than Divoom and Polaroid, while on YouTube Divoom has posted far more than nothing and Polaroid.

By geographical market

nothing has the highest estimated sponsored-post volume in India (1.2k posts, 29.6%), Malaysia (321 posts, 8.1%), suggesting a Asia focus, while Divoom has the highest estimated sponsored-post volume in United States (744 posts, 31.2%), Brazil (193 posts, 8.1%), while Polaroid has the highest estimated sponsored-post volume in United Kingdom (107 posts, 10.9%), Japan (61 posts, 6.2%). Looking at India specifically, the split is nothing at 1.2k posts (29.6%), Divoom at 224 posts (9.4%). Divoom's strength in United States may indicate a home-market focus, while nothing shows broader regional investment.