Divoom Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Divoom over the last 12 months.
This report breaks down where & how Divoom invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Divoom, see here: Divoom influencers.
Influencer activity throughout the year
Divoom's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Divoom's influencer activity by month
Number of sponsored posts
Divoom's sponsored post volume appears to trend upward over the 12-month period, rising from 70 posts in January to 100 in December. The peak month, July, reached 143 posts, 49% higher than the monthly average of 96.
Divoom's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 5.7M, while October recorded the least at 666.4k. Across all tracked posts in the 12-month window, average views per post were 21.8k. Interestingly, the highest-view month (November) does not align with peak post volume (July), which could indicate performance differences across months. The top-performing tracked post, by @retrocomputer_, generated 2.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Divoom's sponsored influencer collaborations break down by social platform:
- TikTok: 636 posts (55%)
- Instagram: 270 posts (23.3%)
- YouTube: 251 posts (21.7%)
Divoom's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Divoom.
Here are 3 examples of Divoom's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
retrocomputer_ x Divoom
![Instagram post by @retrocomputer_ for Divoom. Caption reads: [...] Get ready for the holiday vibes with the....](https://images.od.modash.io/2f26ee06dfe22c8b8b8ed06c28cf9f67a6f83db9)
Influencer bio
🕹️ We invite you to rediscover the unforgettable computers and games of the 80s, 90s and 2000s. 💾 Cooperation📩retrocomputergame@gmail.com
Collaboration metrics
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masterchiefin12 x Divoom
![TikTok post by @masterchiefin12 for Divoom. Caption reads: #divoom #timesgate #pixelart #desksetup [...].](https://images.od.modash.io/f114902faa65337e09e4bf83b5184aad9d2e4932)
Influencer bio
Masterchiefin11@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
平成女子めぐ x Divoom
Influencer bio
X（旧Twitter）平成女子♡めぐ https://x.com/heisei_megu お仕事のご依頼はメールにてお願い致します。 fancy.merara@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Divoom are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Divoom's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.1% of partnerships featuring creators averaging 1K-5K views, Divoom's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (253.6k avg views/post):
crystalkalia x Divoom
Influencer bio
⋆˚꩜｡ crystalkalia.info@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.1k avg views/post):
regisploen x Divoom
![TikTok post by @regisploen for Divoom. Caption reads: [...] computer from the 90s! #minitoospeaker....](https://images.od.modash.io/93ffc35a8b7407a29e039933d9cf26ae6e5ccdd8)
Influencer bio
Content Creator✨ Beauty & lifestyle yesstyle: AMON100 💌 amanicolllab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Divoom's repeat partnerships
Out of 832 unique influencers in our dataset, 39 of them (5%) posted content for Divoom in 3 or more separate calendar months. The most consistent partner is @BehindtheGames, who has collaborated across 9 months with 31 total posts.
Here are 3 examples of Divoom's repeat influencer partnerships, with links to the sponsored content.
BehindtheGames x Divoom
![YouTube post by @BehindtheGames for Divoom. Caption reads: [...] Consigue Divoom Pixoo 64 usando el codigo....](https://images.od.modash.io/e8825db771c62efe2719385321216fe4b664ad69)
![YouTube post by @BehindtheGames for Divoom. Caption reads: [...] Consigue Divoom Pixoo 64 usando el codigo....](https://images.od.modash.io/df089de86de657ab862c88c9e4be540dc3992921)
![YouTube post by @BehindtheGames for Divoom. Caption reads: [...] Get Divoom Pixoo 64 using the code [...].](https://images.od.modash.io/0805d10b0ff904e0a41c0b9a3ed9f7d9cff8a9a5)
ananeu x Divoom
![YouTube post by @ananeu for Divoom. Caption reads: [...] https://amzn.to/3B5Kiz4
✧ divoom....](https://images.od.modash.io/b24e7923604a1e4a5e13d188565af3378f91c8bb)
![YouTube post by @ananeu for Divoom. Caption reads: [...] https://amzn.to/3B5Kiz4
✧ divoom....](https://images.od.modash.io/a3c8864e03402533afd9b3be1eca197ddbf8e14c)
![YouTube post by @ananeu for Divoom. Caption reads: [...] https://amzn.to/3B5Kiz4
✧ divoom....](https://images.od.modash.io/eaa2db3adb809f3a82ab8e2db355d06b0c117b4d)
mikesunboxing x Divoom
![YouTube post by @mikesunboxing for Divoom. Caption reads: [...] https://amzn.to/32bdBLk
Get DIVOOM Pixel....](https://images.od.modash.io/1ea1a5b86a5b3d67da95ec00edaa3b0b58d9e096)
![YouTube post by @mikesunboxing for Divoom. Caption reads: [...] https://amzn.to/32bdBLk
Get DIVOOM Pixel....](https://images.od.modash.io/2056d988104c6c6756ebcd5c492604a5fc06eb69)
![YouTube post by @mikesunboxing for Divoom. Caption reads: [...] https://amzn.to/32bdBLk
Get DIVOOM Pixel....](https://images.od.modash.io/c0103b7894a39c266805ae7b3e2e9c2274bad30a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Divoom had the most influencer activity. 35.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (11.8%)
- India (5%)
- United Kingdom (4.6%)
Divoom's influencer activity by market
Here is another example of Divoom collaborating with an influencer in United States.
fatihlyfe x Divoom
Divoom's influencer activity vs. related brands
Divoom’s design-led consumer tech and desk/gaming lifestyle angle overlaps with Nothing’s aesthetic-first electronics and Skullcandy’s youth-focused audio tech, all competing for similar creator-driven gadget culture.
Total influencer content
Divoom vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Divoom leads with 1.2k sponsored posts, significantly outpacing nothing (654 posts) and Skullcandy (245 posts). Across all three brands, the average volume is 685 posts, suggesting moderate but consistent investment. Divoom has nearly twice as many total posts as nothing and several times more than Skullcandy.
By social platform
Divoom vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Divoom leads on TikTok and YouTube, while nothing leads on Instagram. The gap is most notable on TikTok, with Divoom at 636, nothing at 205, Skullcandy at 115 posts. On TikTok and YouTube, Divoom posts several times more than nothing and Skullcandy.
By geographical market
Divoom vs. related brands influencer activity (by country)
Estimated sponsored posts in Divoom's top markets
Divoom has the highest estimated sponsored-post volume in United States (413 posts, 35.7%), Brazil (137 posts, 11.8%), while nothing has the highest estimated sponsored-post volume in India (180 posts, 27.5%), Malaysia (67 posts, 10.3%), suggesting a Asia focus, while Skullcandy leads in United Kingdom with 12 posts (5.1%). Looking at United States specifically, the split is Divoom at 413 posts (35.7%), Skullcandy at 115 posts (46.9%), nothing at 76 posts (11.6%). Divoom's strength in United States may indicate a home-market focus, while nothing shows broader regional investment.
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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