We analyzed 8.8k pieces of influencer content sponsored by Neuro over the last 12 months.
This report breaks down where & how Neuro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Neuro, see here: Neuro influencers.
Neuro's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Neuro's sponsored post volume appears to trend upward over the 12-month period, rising from 661 posts in January to 1.4k in December. The peak month, December, reached 1.4k posts, 91% higher than the monthly average of 729.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Neuro's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Neuro.
Here are 2 examples of Neuro's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
travel cath lab nurse a swirly twirly girly ! 🫀✨🪩🤸🏼♀️ dancing, singing, saving lives 💌 nursehanni@gmail.com
Collaboration metrics
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Influencer bio
The Tim Dillon Show airs every Saturday at 9am PST. For bonus episodes every week, and the entire archive of the show: https://www.patreon.com/thetimdillonshow Live Dates! http://timdilloncomedy.com/#shows
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Neuro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 84.9% of partnerships featuring creators averaging <1K views, Neuro's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (586.8k avg views/post):
Influencer bio
Best Finds on TikTok Shop 📲 collinjbbiz@gmail.com 📩 Portfolio ⬇️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
📈Aprende TikTok Shop💡 | Productos 👇🏼 GRATIS | 💰Descuentos | Estilo🙌🏼 | Tecnología 📲🛠
Collaboration metrics
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Out of 3.3k unique influencers in our dataset, 290 of them (9%) posted content for Neuro in 3 or more separate calendar months. The most consistent partner is @deadtalkspodcast, who has collaborated across 11 months with 96 total posts.
Here are 3 examples of Neuro's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Neuro had the most influencer activity. 73.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Neuro collaborating with an influencer in United States.
Neuro’s functional beverage positioning competes with Poppi and OLIPOP for better-for-you drinkers, with similar influencer angles around daily routines, taste tests, and wellness benefits.
Total sponsored posts tracked (last 12 months)
Poppi leads with 9.5k sponsored posts, marginally ahead of Neuro (8.8k posts) and OLIPOP (5.9k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Neuro leads on TikTok, while Poppi has the most activity on Instagram and OLIPOP has the most activity on YouTube. The gap is most notable on TikTok, with Neuro at 8.6k, Poppi at 6.7k, OLIPOP at 2.7k posts. Neuro's activity is particularly concentrated on TikTok. Neuro has far more TikTok posts than OLIPOP and no Instagram posts, while Poppi and OLIPOP each have thousands on Instagram.
Estimated sponsored posts in Neuro's top markets
Poppi leads in United States with 7.4k posts (77.4%), while Neuro has the highest estimated sponsored-post volume in Canada (808 posts, 9.2%), United Kingdom (676 posts, 7.7%). Looking at United States specifically, the split is Poppi at 7.4k posts (77.4%), Neuro at 6.5k posts (73.6%), OLIPOP at 4.8k posts (81.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.