We analyzed 2.2k pieces of influencer content sponsored by Kodak Photo Printer over the last 12 months.
This report breaks down where & how Kodak Photo Printer invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kodak Photo Printer, see here: Kodak Photo Printer influencers.
Kodak Photo Printer's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Kodak Photo Printer's sponsored post volume appears to trend upward over the 12-month period, rising from 123 posts in January to 187 in December. The peak month, November, reached 369 posts, 105% higher than the monthly average of 180.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kodak Photo Printer's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kodak Photo Printer.
Here are 3 examples of Kodak Photo Printer's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Motherhood,Lifestyle,fashion,beauty & skincare 🧿 Top 10 Influencers @outlookindia You can steal my name not fame🧿 📧 fabrichut.mansi@gmail.com
Collaboration metrics
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Influencer bio
Showcasing THE best deals on TikTok 📩 winwithpags@gmail.com
Collaboration metrics
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Influencer bio
*사업 제안 & 광고, 협찬문의는 아래 메일로 부탁드립니다! 매일제히 하세요~♥
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Kodak Photo Printer are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.1% of partnerships featuring creators averaging <1K views, Kodak Photo Printer's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (176.7k avg views/post):
Influencer bio
Dallas, TX 🧚🏻🎀🧸🩰🌸🫧 💌 prettylittlegretta@outlook.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.1k avg views/post):
Influencer bio
🗝️🗝️EVO Pro•Fashion•Home•Fitness💫 💌stephanie@theaffiliatestephanie.com
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 42 of them (3%) posted content for Kodak Photo Printer in 3 or more separate calendar months. The most consistent partner is @winwithpags, who has collaborated across 8 months with 34 total posts.
Here are 3 examples of Kodak Photo Printer's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Kodak Photo Printer had the most influencer activity. 25.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Kodak Photo Printer collaborating with an influencer in United States.
Kodak Photo Printer competes in consumer printing and photo keepsakes where creator DIY and memory-keeping content drives demand. Polaroid and Phomemo are close competitors for portable photo/print experiences and overlap heavily in creator use cases.
Total sponsored posts tracked (last 12 months)
Kodak Photo Printer leads with 2.2k sponsored posts, significantly outpacing Phomemo (304 posts) and Polaroid (202 posts). Across all three brands, the average volume is 892 posts, suggesting moderate but consistent investment. Kodak Photo Printer has many more total posts than Polaroid and Phomemo.
Sponsored posts by platform
Kodak Photo Printer leads on Instagram and TikTok, while Phomemo leads on YouTube. The gap is most notable on TikTok, with Kodak Photo Printer at 1.3k, Polaroid at 88, Phomemo at 60 posts. Kodak Photo Printer has many more posts on Instagram and TikTok than Polaroid and Phomemo, while Phomemo has many more posts on YouTube than Kodak Photo Printer and Polaroid.
Estimated sponsored posts in Kodak Photo Printer's top markets
Kodak Photo Printer has the highest estimated sponsored-post volume in United States (558 posts, 25.7%), Italy (250 posts, 11.5%), Japan (211 posts, 9.7%), while Phomemo has the highest estimated sponsored-post volume in Brazil (29 posts, 9.5%), United Kingdom (24 posts, 7.9%). Looking at United States specifically, the split is Kodak Photo Printer at 558 posts (25.7%), Phomemo at 99 posts (32.5%), Polaroid at 94 posts (46.7%). Kodak Photo Printer's strength in United States and Japan may indicate a home-market focus, while Phomemo shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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