Kodak Photo Printer Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 859 pieces of influencer content sponsored by Kodak Photo Printer over the last 12 months.
This report breaks down where & how Kodak Photo Printer invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kodak Photo Printer, see here: Kodak Photo Printer influencers.
Influencer activity throughout the year
Kodak Photo Printer's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Kodak Photo Printer's influencer activity by month
Number of sponsored posts
Kodak Photo Printer's sponsored post volume appears to trend upward over the 12-month period, rising from 41 posts in January to 72 in December. The peak month, November, reached 127 posts, 92% higher than the monthly average of 66.
Kodak Photo Printer's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 5.3M, while February recorded the least at 147.3k. Across all tracked posts in the 12-month window, average views per post were 17.7k. Interestingly, the highest-view month (August) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @winwithpags, generated 5.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kodak Photo Printer's sponsored influencer collaborations break down by social platform:
- TikTok: 452 posts (52.6%)
- Instagram: 407 posts (47.4%)
Kodak Photo Printer's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kodak Photo Printer.
Here are 2 examples of Kodak Photo Printer's recent sponsored collaborations (one each for Instagram, TikTok).
nitishbhaluni8 x Kodak Photo Printer
Influencer bio
Aapka Apna TAPU ❤️🧿 Miles to go before I Sleep..✨ Repped by - @3folksmedia MY YOUTUBE CHANNEL👇🏻✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
winwithpags x Kodak Photo Printer
![TikTok post by @winwithpags for Kodak Photo Printer. Caption reads: [...] purchases this summer!📸☀️ @Kodak Photo....](https://images.od.modash.io/a67be7c5f5e92b4ca1199336fa28c1ab57113757)
Influencer bio
Showcasing THE best deals on TikTok 📩 winwithpags@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kodak Photo Printer are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kodak Photo Printer's influencers average views (TikTok)
Based on each influencer's average views per post
With 54.5% of partnerships featuring creators averaging <1K views, Kodak Photo Printer's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (47.3k avg views/post):
juliacrippaa x Kodak Photo Printer
Influencer bio
hii!! grwm | tips | vlog | journaling ⭐️🍦🎀 💌 julia@in-sane.it
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.9k avg views/post):
37yroldgrandparents x Kodak Photo Printer
Influencer bio
Charles & Nicki 37yroldgrandparents on ALL apps 🎁 Shop our Showcase 💙 🎁 ⬇️Brand Deals Contact⬇️ www.37yroldgrandparents@gmail
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kodak Photo Printer's repeat partnerships
Out of 690 unique influencers in our dataset, 17 of them (2%) posted content for Kodak Photo Printer in 3 or more separate calendar months. The most consistent partner is @winwithpags, who has collaborated across 6 months with 13 total posts.
Here are 3 examples of Kodak Photo Printer's repeat influencer partnerships, with links to the sponsored content.
winwithpags x Kodak Photo Printer
![TikTok post by @cobra.commerce for Kodak Photo Printer. Caption reads: [...] its affordable price! @Kodak Photo Printer....](https://images.od.modash.io/a35d59e6b133d1666751cc76c1030c7e08851f22)
![TikTok post by @cobra.commerce for Kodak Photo Printer. Caption reads: [...] keeping memories. 📸💕 @Kodak Photo Printer....](https://images.od.modash.io/3da08eaff635708cb6287aed97c88f2f5adc0447)
kateandbabes x Kodak Photo Printer
![TikTok post by @kateandbabes for Kodak Photo Printer. Caption reads: [...] #junkjournaling @Kodak Photo Printer .](https://images.od.modash.io/c90c636d76ed13807d81abebd49066e2bce0a024)
![TikTok post by @kateandbabes for Kodak Photo Printer. Caption reads: [...] #photoprinter @Kodak Photo Printer .](https://images.od.modash.io/96649109781864b150bf2854ffdefbac74c7be0f)
![TikTok post by @kateandbabes for Kodak Photo Printer. Caption reads: [...] #scrapbookingsupplies @Kodak Photo Printer .](https://images.od.modash.io/428b8864a49bf093a5345237ba9508fbc4d8e664)
samirasodjian x Kodak Photo Printer
![TikTok post by @samirasodjian for Kodak Photo Printer. Caption reads: [...] evolves. Love the @Kodak Photo Printer does....](https://images.od.modash.io/f581851d5cf86bbbba324bddae16649e0212d247)
![TikTok post by @samirasodjian for Kodak Photo Printer. Caption reads: [...] need a sign to grab the @Kodak Photo Printer....](https://images.od.modash.io/a6cbb02857d3f45b075d86f3353f084df0067d44)
![TikTok post by @samirasodjian for Kodak Photo Printer. Caption reads: [...] and memories with my @Kodak Photo Printer....](https://images.od.modash.io/ba077927c7d0871945f18499ccea65e3969c290f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kodak Photo Printer had the most influencer activity. 29.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (15.5%)
- Italy (8.9%)
- United Kingdom (6.5%)
Kodak Photo Printer's influencer activity by market
Here is another example of Kodak Photo Printer collaborating with an influencer in United States.
thelexieskye x Kodak Photo Printer
Kodak Photo Printer's influencer activity vs. related brands
Kodak Photo Printer competes in instant printing for memory-keeping, scrapbooking, and creator desk setups. Polaroid and Phomemo are close alternatives in instant photo and portable printing that frequently appear in review and DIY content.
Total influencer content
Kodak Photo Printer vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kodak Photo Printer leads with 859 sponsored posts, significantly outpacing Phomemo (304 posts) and Polaroid (202 posts). Across all three brands, the average volume is 455 posts, indicating limited or experimental influencer activity. Kodak Photo Printer has more than twice as many total posts as Polaroid and Phomemo.
By social platform
Kodak Photo Printer vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Kodak Photo Printer leads on Instagram and TikTok, while Phomemo leads on YouTube. The gap is most notable on TikTok, with Kodak Photo Printer at 452, Polaroid at 88, Phomemo at 60 posts. On TikTok, Kodak Photo Printer has multiple times more posts than Polaroid and Phomemo, while on YouTube Kodak Photo Printer has no posts compared with Phomemo’s 50.
By geographical market
Kodak Photo Printer vs. related brands influencer activity (by country)
Estimated sponsored posts in Kodak Photo Printer's top markets
Kodak Photo Printer has the highest estimated sponsored-post volume in United States (250 posts, 29.1%), Japan (133 posts, 15.5%), Italy (76 posts, 8.9%), while Phomemo has the highest estimated sponsored-post volume in Brazil (29 posts, 9.5%), United Kingdom (24 posts, 7.9%). Looking at United States specifically, the split is Kodak Photo Printer at 250 posts (29.1%), Phomemo at 99 posts (32.5%), Polaroid at 94 posts (46.7%). Kodak Photo Printer's strength in United States and Japan may indicate a home-market focus, while Phomemo shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.