Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
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Aug '26
Sep '26
Curlyme Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 2,171 sponsored posts from Curlyme across TikTok and YouTube over the last 12 months.
See where Curlyme invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 157.6% more active in terms of posting frequency.
Social platforms breakdown
Where Curlyme's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Curlyme's accounts
TikTok2.2k
YouTube5
Content format by platform
Share of all sponsored posts.
TikTok · Posts
99.8%
YouTube · Shorts
0.1%
YouTube · Long-form
0.1%
Content format by platform
Share of all sponsored posts.
TikTok · Posts
99.8%
YouTube · Shorts
0.1%
YouTube · Long-form
0.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Curlyme's sponsored posts perform
Reach and engagement across all 2,171 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
12.6K
Average views per post
1.9K
Median views per post
27.4M
Total views
$593K
Estimated media value
4%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@kaiyabrianneView on TikTok ↗
Part 2 @CurlyMe Hair #tutorials #miracleknots #braids [...]
1.4M Post views
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@ledeijahView on TikTok ↗
flip over quick weave method 🥰 @CurlyMe Hair 🫦 #halfwig
1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@jadathedreamView on TikTok ↗
Looove this😍 @CurlyMe Hair @CurlyMe Hair Store #fy [...]
659.4K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Curlyme works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Curlyme's influencers by average views per post
Share of the 923 creators in this dataset
<1K
27.4%
1K-5K
45.2%
5K-10K
11.3%
10K-50K
13.0%
50K-100K
1.2%
100K-500K
2.0%
500K+
No data
Top influencers Curlyme works with
Curlyme's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@ledeijahTikTok121.8M
2
@kaiyabrianneTikTok51.5M
3
@jadathedreamTikTok91.5M
4
@rayanniaaaTikTok17826.5K
5
@naelorenTikTok5792.4K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Curlyme works with creators once, or builds an ongoing roster.
Repeat creators make up 22.2% of Curlyme's creator network and generate 68.8% of total reach. The charts below show how often those partnerships recur and how much of Curlyme's audience reach they account for.
Repeat creators make up 22.2% of Curlyme's creator network and generate 68.8% of total reach. The charts below show how often those partnerships recur and how much of Curlyme's audience reach they account for.
One-off vs. repeat creators
Share of 923 creators
Months active
Repeat creators only
2 months
67.8%
3 months
18.5%
4+ months
13.7%
Repeat partnerships at a glance
68.8%
of total reach comes from repeat creators
4.5
average posts per repeat creator
9 months
longest running partnership
Creators Curlyme works with repeatedly
@rayanniaaaView on TikTok ↗
Sooo tea💕 @CurlyMe Hair #kinkystraightbundles #quickweave
414.8K Post views
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@brittbratstylesView on TikTok ↗
Happy Mother's Day #ootd #feminine #chic #casual #sundress
3.9K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ledeijahView on TikTok ↗
flip over quick weave method 🥰 @CurlyMe Hair 🫦 #halfwig
1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Curlyme's most loyal creators
@rayanniaaa
Months active9
Posts17
Total engagement18.7K
@brittbratstyles
Months active7
Posts17
Total engagement853
@ledeijah
Months active7
Posts12
Total engagement41.7K
Geographical breakdown
The markets where Curlyme's sponsored creators are based. 100.0% of sponsored posts came from creators based in one market. United States leads at 100.0%.
Sponsored posts by creator location
Top 1 markets
United States
100.0%
Curlyme vs. related brands
How Curlyme's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Curlyme vs. related brands
12.3K posts
2.2K posts
223 posts
Frequently asked questions
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