Curlyme Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by Curlyme over the last 12 months.
This report breaks down where & how Curlyme invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Curlyme, see here: Curlyme influencers.
Influencer activity throughout the year
Curlyme's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Curlyme's influencer activity by month
Number of sponsored posts
Curlyme's sponsored post volume appears to trend upward over the 12-month period, rising from 197 posts in January to 247 in December. The peak month, November, reached 487 posts, 132% higher than the monthly average of 210.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Curlyme's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (100%)
- YouTube: 1 posts (0%)
Curlyme's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Curlyme.
Here are 1 examples of Curlyme's recent sponsored collaborations (one each for TikTok).
ledeijah x Curlyme
![TikTok post by @ledeijah for Curlyme. Caption reads: [...] weave hairstyle using half wig from @CurlyMe....](https://images.od.modash.io/9a8b151f5151784896e7126d93a04a2b079507d9)
Influencer bio
business email: lelanikyla@gmail.com i sell all of my promo wigs! (click linktree) 🇻🇮
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Curlyme are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Curlyme's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.1% of partnerships featuring creators averaging 1K-5K views, Curlyme's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (407.5k avg views/post):
kaiyabrianne x Curlyme
Influencer bio
"Everything that is or was, began with a dream.." -lavagirl 💌 smithkaiya@ymail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
jasminemarie.k x Curlyme
![TikTok post by @jasminemarie.k for Curlyme. Caption reads: [...] curly wig is to die for omgg😍😍🔥@CurlyMe....](https://images.od.modash.io/c232fc4d104b594af24adc0ccea402355ccad443)
Influencer bio
📧: Jasminemariepromos@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Curlyme's repeat partnerships
Out of 1.1k unique influencers in our dataset, 88 of them (8%) posted content for Curlyme in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 8 months with 23 total posts.
Here are 3 examples of Curlyme's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Curlyme
stylisttraceyshenise x Curlyme
![TikTok post by @stylisttraceyshenise for Curlyme. Caption reads: [...] Trend using a halfwig from @CurlyMe Hair....](https://images.od.modash.io/4c8ca284dfec321c254d50ca47152cbbd7139f18)
![TikTok post by @stylisttraceyshenise for Curlyme. Caption reads: [...] Wave Crochet Human Hair from @CurlyMe Hair....](https://images.od.modash.io/bf3e80ff9aba9a512d5616d55cba3f7a43e0f963)
![TikTok post by @stylisttraceyshenise for Curlyme. Caption reads: [...] water wave crochet hair from @CurlyMe Hair....](https://images.od.modash.io/96e22fda8e48c2d9776ff9fff0fced141dd15930)
arenee.mua x Curlyme
![TikTok post by @arenee.mua for Curlyme. Caption reads: A wig from @CurlyMe Hair gonna ALWAYS EAT! [...].](https://images.od.modash.io/067ee990b490feefa6e04f26ad04e11113c6a8f0)
![TikTok post by @arenee.mua for Curlyme. Caption reads: [...] wig hack: HEADBAND. Hair: @CurlyMe Hair Wear....](https://images.od.modash.io/3defefd39f20a50b0920d2b8b133380d455bf6da)
![TikTok post by @arenee.mua for Curlyme. Caption reads: [...] WIGS ARE HEREEEE! 🍂🍁🥹🤏🏽 @CurlyMe Hair....](https://images.od.modash.io/c5fb2139970004a03f9fb04a99d34fd652a189d4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Curlyme had the most influencer activity. 91.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (2.1%)
- United Kingdom (1.5%)
- South Africa (1.3%)
Curlyme's influencer activity by market
Here is another example of Curlyme collaborating with an influencer in United States.
arenee.mua x Curlyme
Curlyme's influencer activity vs. related brands
Curlyme, BELLAMI Hair, and Ashimary Hair all target consumers shopping online for extensions/wigs and textured-hair solutions, competing for similar beauty audiences through tutorials, reviews, and influencer-led transformations.
Total influencer content
Curlyme vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ashimary Hair leads with 4.1k sponsored posts, significantly outpacing Curlyme (2.5k posts) and BELLAMI Hair (2k posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs. Ashimary Hair has roughly twice as many total posts as Curlyme or BELLAMI Hair.
By social platform
Curlyme vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BELLAMI Hair leads on Instagram and Ashimary Hair leads on TikTok and YouTube. The gap is most notable on Instagram, with BELLAMI Hair at 1.6k, Ashimary Hair at 369, Curlyme at 0 posts. Curlyme's activity is particularly concentrated on TikTok. Curlyme and Ashimary Hair have far more TikTok posts than BELLAMI Hair, while BELLAMI Hair has far more Instagram posts than Curlyme and Ashimary Hair.
By geographical market
Curlyme vs. related brands influencer activity (by country)
Estimated sponsored posts in Curlyme's top markets
Ashimary Hair has the highest estimated sponsored-post volume in United States (3.1k posts, 76.5%), South Africa (192 posts, 4.7%), United Kingdom (102 posts, 2.5%), while BELLAMI Hair has the highest estimated sponsored-post volume in Brazil (83 posts, 4.2%), Canada (81 posts, 4.1%). Looking at United States specifically, the split is Ashimary Hair at 3.1k posts (76.5%), Curlyme at 2.3k posts (91.2%), BELLAMI Hair at 1.5k posts (75.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BELLAMI Hair's Influencer Marketing Strategy
- Ashimary Hair's Influencer Marketing Strategy
- MCoBeauty's Influencer Marketing Strategy
- SOUNDPEATS's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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