Curlyme Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by Curlyme over the last 12 months.
This report breaks down where & how Curlyme invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Curlyme, see here: Curlyme influencers.
Influencer activity throughout the year
Curlyme's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Curlyme's influencer activity by month
Number of sponsored posts
Curlyme's sponsored post volume appears to trend upward over the 12-month period, rising from 206 posts in January to 263 in December. The peak month, November, reached 503 posts, 130% higher than the monthly average of 219.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Curlyme's sponsored influencer collaborations break down by social platform:
- TikTok: 2.6k posts (98.9%)
- YouTube: 30 posts (1.1%)
Curlyme's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Curlyme.
Here are 2 examples of Curlyme's recent sponsored collaborations (one each for TikTok, YouTube).
ledeijah x Curlyme
![TikTok post by @ledeijah for Curlyme. Caption reads: [...] weave hairstyle using half wig from @CurlyMe....](https://images.od.modash.io/9a8b151f5151784896e7126d93a04a2b079507d9)
Influencer bio
business email: lelanikyla@gmail.com i sell all of my promo wigs! (click linktree) 🇻🇮
Collaboration metrics
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MaryKBella x Curlyme
![YouTube post by @MaryKBella for Curlyme. Caption reads: [...] 𝐚𝐬 𝐭𝐡𝐞 𝐯𝐢𝐝𝐞𝐨➤ 𝐓𝐞𝐱𝐭𝐮𝐫𝐞:....](https://images.od.modash.io/ef0ce4e81669c77dfdb13e64a855c2f27779964e)
Influencer bio
MK.B | | Digital Content Creator | Natural Hair Protective Styles Content & Commentary | "Chill Glam Style | Creative Writer | Social Introvert
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Curlyme are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Curlyme's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.4% of partnerships featuring creators averaging 1K-5K views, Curlyme's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (358.4k avg views/post):
nique.atnight x Curlyme
![TikTok post by @nique.atnight for Curlyme. Caption reads: [...] The NYC weather doesn’t want me and my....](https://images.od.modash.io/254c1d6dfd45e232bbbbbb05153df404e370b1fb)
Influencer bio
✨Artist | Designer | NYC 💌Shanique.info@gmail.com 🔗Art Prints & Linktree ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
abbie848 x Curlyme
Influencer bio
Beauty • Wigs • Skincare • UGC 📩 Paid Collabs only: sandybee04@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Curlyme's repeat partnerships
Out of 1.1k unique influencers in our dataset, 87 of them (8%) posted content for Curlyme in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 9 months with 23 total posts.
Here are 3 examples of Curlyme's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Curlyme
arenee.mua x Curlyme
![TikTok post by @arenee.mua for Curlyme. Caption reads: A wig from @CurlyMe Hair gonna ALWAYS EAT! [...].](https://images.od.modash.io/067ee990b490feefa6e04f26ad04e11113c6a8f0)
![TikTok post by @arenee.mua for Curlyme. Caption reads: [...] JUST like MY HAIRRRR 😍😮💨 @CurlyMe Hair....](https://images.od.modash.io/95c89cdd9e316951143022fe774e2320e5bb32af)
![TikTok post by @arenee.mua for Curlyme. Caption reads: [...] wig hack: HEADBAND. Hair: @CurlyMe Hair Wear....](https://images.od.modash.io/3defefd39f20a50b0920d2b8b133380d455bf6da)
stylisttraceyshenise x Curlyme
![TikTok post by @stylisttraceyshenise for Curlyme. Caption reads: [...] Trend using a halfwig from @CurlyMe Hair....](https://images.od.modash.io/4c8ca284dfec321c254d50ca47152cbbd7139f18)
![TikTok post by @stylisttraceyshenise for Curlyme. Caption reads: [...] layered bob is EVERYTHING! @CurlyMe Hair....](https://images.od.modash.io/e69a3bfa9d1be61458c02efdf89ba2a3aa75a5d5)
![TikTok post by @stylisttraceyshenise for Curlyme. Caption reads: [...] kinky straight half wig from @CurlyMe Hair....](https://images.od.modash.io/3abb1afdc0a5d3087d4b503d0f5b17c198018190)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Curlyme had the most influencer activity. 87% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.8%)
- South Africa (2.7%)
- Canada (2.6%)
Curlyme's influencer activity by market
Here is another example of Curlyme collaborating with an influencer in United States.
arenee.mua x Curlyme
Curlyme's influencer activity vs. related brands
Curlyme sells hair products/extensions focused on textured and styling needs, often driven by creator demos and tutorials. BELLAMI Hair and OQHAIR compete for the same beauty audience and rely on similar influencer-led before/after content and styling education.
Total influencer content
Curlyme vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OQHAIR leads with 6.4k sponsored posts, significantly outpacing BELLAMI Hair (3.7k posts) and Curlyme (2.6k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. OQHAIR has several thousand more total posts than Curlyme and BELLAMI Hair.
By social platform
Curlyme vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BELLAMI Hair leads on Instagram and YouTube and OQHAIR leads on TikTok. The gap is most notable on TikTok, with OQHAIR at 6.3k, Curlyme at 2.6k, BELLAMI Hair at 441 posts. Curlyme's activity is particularly concentrated on TikTok. On TikTok, OQHAIR has several thousand more posts than Curlyme and far more than BELLAMI Hair.
By geographical market
Curlyme vs. related brands influencer activity (by country)
Estimated sponsored posts in Curlyme's top markets
BELLAMI Hair has the highest estimated sponsored-post volume in United States (2.8k posts, 74.3%), Canada (197 posts, 5.3%), United Kingdom (145 posts, 3.9%), suggesting a North America focus, while Curlyme leads in South Africa with 71 posts (2.7%). Looking at United States specifically, the split is BELLAMI Hair at 2.8k posts (74.3%), Curlyme at 2.3k posts (87%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BELLAMI Hair's Influencer Marketing Strategy
- OQHAIR's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
- BloomChic's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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