Nike Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 26.1k pieces of influencer content sponsored by Nike over the last 12 months.

This report breaks down where & how Nike invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Nike, see here: Nike influencers.

Influencer activity throughout the year

Nike's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Nike's influencer activity appears to have tapered over the year, from 1.3k posts in January down to 957 in December. April was the busiest month at 4k posts, 91% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nike's sponsored influencer collaborations break down by social platform:

• Instagram: 14.3k posts (54.8%)
• TikTok: 11.8k posts (45.2%)

Instagram influencer marketing is a clear focus for Nike.

Here are 2 examples of Nike's recent sponsored collaborations (one each for Instagram, TikTok).

kyleelynnedwards x Nike

kyleelynnedwards

@kyleelynnedwards

09 Jul, 26

21.5M

80.3k

[...] to meet some familiar faces. 👀 #teamnike @nike

Influencer bio

Businessinquiries:info@prestigemgmtgroup.com

Collaboration metrics

Post views21.5M

Post EMV $652.2k

More influencer data

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mauoteroo x Nike

mauoteroo

@mauoteroo

19 Sep, 25

133.9M

220.3k

Solo hay una forma de saberlo 💪🏼 @Nike #TeamNike #JustDoIt #Publicidad

Influencer bio

Surf de olas grandes y paracaidismo 🇲🇽 Contacto: mauotero@wearedw.com

Collaboration metrics

Post views133.9M

Post EMV $2.7M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Nike's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.1M avg views/post):

juank_pp x Nike

juank_pp

@juank_pp

12 Jun, 26

1.9M

9.7k

[...] homenaje a un histórico de México 🇲🇽 @nikefootball celebra las 6 convocatorias de [...]

Influencer bio

CDMX🇲🇽 Host digital @espnmx 🔥 Management: @belong.mx CONTACTO ✉ : contacto@belong.mx

Collaboration metrics

Post views1.9M

Post EMV $56.8k

More influencer data

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And here is another example with a smaller creator on Instagram (10.0k avg views/post):

yeonxjae x Nike

yeonxjae

@yeonxjae

04 May, 26

20k

216

#광고 항상 새로운 것을 찾는데에 공을 들이는 직업을 갖고 살면서 가장 크게 느끼는건 나에게 가장 필요한 것은 ‘용기‘ 였다는 것을 느껴요.✨ 시간을 머금고 다시 깨어난 나이키의 ’문슈(Moon Shoe)’가 새로운 도전을 앞둔 저에게 용기를 선물했답니다. 나이키의 ’문슈(Moon Shoe)‘는 1971년 기존 러닝화의 문제를 타파한 와플 밑창을 도입해 한계를 뛰어 넘어 현대 러닝화 디자인의 기준이 되었어요. 헤리티지를 넘어 현대적인 감각으로 재해석 되며 진정한 OG를 보여주는데요. 그런 문슈를 29CM의 수장고를 모티브로 한 스페셜 키트로 만날 수 있는 소식을 전하러 왔습니다. 🎁 오늘부터 발매일인 5/7(목) 오전 10시까지 29CM 기획전에서 나이키 브랜드 좋아요 클릭만으로 제가 소개한 스페셜 키트 응모가 완료! 쿠폰은 미리 받아두고 다같이 발매일에 맞춰 오픈런 놓치지 않게 알림 받기도 클릭해둬요! #나이키 #29CM #문슈

Influencer bio

@whatever_from_yj 📩 contact : kos8148@naver.com

Collaboration metrics

Post views20.0k

Post EMV $621

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Nike's repeat partnerships

haithem.lacoste13 x Nike

haithem.lacoste13

@haithem.lacoste13

26 Jan, 26

544.6k

27.1k

[...] @Lacoste @Nike

haithem.lacoste13

@haithem.lacoste13

05 Apr, 26

248.5k

9.6k

[...] @Lacoste @Nike

haithem.lacoste13

@haithem.lacoste13

10 May, 26

97.4k

8.9k

[...] @Lacoste @Nike @اقرأ

oridjidji.boutiqu x Nike

oridjidji.boutiqu

@oridjidji.boutiqu

25 Nov, 25

18.2k

1.8k

[...] #foryoupage❤️❤️ @Nike AIR JORDAN 1 RETRO LOW BASKET [...]

oridjidji.boutiqu

@oridjidji.boutiqu

02 Dec, 25

1.9k

257

[...] #foryoupage❤️❤️ @Nike AIR JORDAN 1 RETRO LOW BASKET [...]

oridjidji.boutiqu

@oridjidji.boutiqu

24 Jul, 26

498

59

[...] #foryoupage❤️❤️ @Nike AIR JORDAN 1 RETRO LOW BASKET [...]

sneakrtweakr x Nike

sneakrtweakr

@sneakrtweakr

22 Dec, 25

265.7k

15.2k

Nike G.T. Cut VS Nike G.T. Cut 3 [...]

sneakrtweakr

@sneakrtweakr

29 Nov, 25

45.8k

1.1k

Nike Pegasus Premium “Anthracite” “My [...]

sneakrtweakr

@sneakrtweakr

05 Sep, 25

21.1k

311

Nike V5 RNR “Parachute Beige Metallic [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (9.8%)
• United Kingdom (6.3%)
• Japan (5%)

Here is another example of Nike collaborating with an influencer in United States.

emilyyharrigan x Nike

emilyyharrigan

@emilyyharrigan

03 Dec, 25

31.8M

13.1k

[...] make your holiday shopping easy 🎁 These Nike finds are perfect for every athlete or [...]

Nike's influencer activity vs. related brands

Nike competes most directly with Reebok in athletic footwear and apparel and with lululemon for premium activewear and community-led fitness culture. These brands overlap heavily in athlete/influencer partnerships and lifestyle performance positioning.

Total influencer content

Nike leads with 26.1k sponsored posts, significantly outpacing lululemon (18k posts) and Reebok (5.1k posts). Across all three brands, the average volume is 16.4k posts, indicating mature, scaled influencer programs. Nike has several times more total posts than Reebok.

By social platform

Nike leads on Instagram and TikTok, while Reebok leads on YouTube. The gap is most notable on Instagram, with Nike at 14.3k, lululemon at 6.5k, Reebok at 3.2k posts. On Instagram, Nike has several times more posts than Reebok.

By geographical market

Nike has the highest estimated sponsored-post volume in United States (11k posts, 43.7%), Brazil (2.6k posts, 9.8%), United Kingdom (1.6k posts, 6.3%), while lululemon leads in Canada with 937 posts (5.2%), while Reebok has the highest estimated sponsored-post volume in Japan (561 posts, 11%), India (423 posts, 8.3%), suggesting a Asia focus. Looking at United States specifically, the split is Nike at 11k posts (43.7%), lululemon at 8.7k posts (48.4%), Reebok at 1.4k posts (27.9%). Nike's strength in United States and United Kingdom may indicate a home-market focus, while lululemon shows broader regional investment.