Nike Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 14.4k pieces of influencer content sponsored by Nike over the last 12 months.

This report breaks down where & how Nike invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Nike, see here: Nike influencers.

Influencer activity throughout the year

Nike's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Nike's influencer output appears relatively consistent throughout the year, averaging about 2k sponsored posts per month. March recorded the highest volume at 2.6k posts (28% above average), while April was the quietest at 977 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nike's sponsored influencer collaborations break down by social platform:

• Instagram: 14.4k posts (100%)

Instagram influencer marketing is a clear focus for Nike.

Here are 1 examples of Nike's recent sponsored collaborations (one each for Instagram).

artguyrob x Nike

artguyrob

@artguyrob

06 Mar, 26

110.7M

54.7k

[...] unmistakable. . Maybe that’s why the Nike Air Force 1 “Unmistakable” feels like the [...]

Influencer bio

Collaboration metrics

Post views110.7M

Post EMV $3.3M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Nike's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (64.5M avg views/post):

tilakvarma9 x Nike

tilakvarma9

@tilakvarma9

01 Feb, 26

222.9k

Nike Air Force 1 ‘Unmistakable’. For those who [...]

Influencer bio

Collaboration metrics

Post likes222.9k

Post EMV $22.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.1k avg views/post):

ase._.l x Nike

ase._.l

@ase._.l

14 Nov, 25

405

#광고 새로운 NIKE SHOX Z는 날렵한 로우 프로파일 실루엣으로, 세련 된 디자인을 자랑합니다 [...]

Influencer bio

Collaboration metrics

Post likes405

Post EMV $41

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Nike's repeat partnerships

stevenatto x Nike

stevenatto

@stevenatto

28 Dec, 25

1.8M

115k

Stranger Things x Nike Made Eleven’s Shoes in Real [...]

stevenatto

@stevenatto

21 Nov, 25

1.3M

34.2k

[...] Are they worth buying? #nike365 #nikeaffiliate You can grab [...]

stevenatto

@stevenatto

04 Feb, 26

1.1M

11.4k

[...] wore the same colorway of Nike Vomero 18s for Super Bowl [...]

seven_half_ x Nike

seven_half_

@seven_half_

30 Oct, 25

3.3M

928

[...] a Black Friday no site da Nike! Cupom: BLACK25 Válido até do [...]

seven_half_

@seven_half_

05 Mar, 26

506k

170

Inspirado no clássico Nike Air Max 95, o Nike Air Max [...]

seven_half_

@seven_half_

12 Dec, 25

19.2k

354

[...] pelo presente @21onze e @nike. *publicidade 7½ #seven_half_ [...]

sunsu.saya x Nike

sunsu.saya

@sunsu.saya

15 Oct, 25

64.6k

2.4k

[...] とってもオススメ！🫶 Wear @nike @niketokyo #TeamNike [...]

sunsu.saya

@sunsu.saya

22 Oct, 25

38.6k

1.4k

[...] 背中の曲線美がとってもスキな技🌙 Wear @nike @niketokyo #TeamNike [...]

sunsu.saya

@sunsu.saya

14 Jan, 26

16.9k

560

[...] 肘ハローのバリエーション !! Wear @nike @niketokyo #TeamNike [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Nike's influencer activity vs. related brands

Nike competes with Reebok and lululemon across performance sportswear and athleisure, often targeting overlapping fitness and lifestyle communities. Both competitors are strong influencer benchmarks for athlete partnerships, community activations, and product storytelling.

Total influencer content

lululemon leads with 31.5k sponsored posts, significantly outpacing Nike (14.4k posts) and Reebok (8k posts). Across all three brands, the average volume is 17.9k posts, indicating mature, scaled influencer programs. lululemon has far more total posts than Nike and Reebok.

By social platform

Among these brands, lululemon leads on Instagram and TikTok and Reebok leads on YouTube. The gap is most notable on TikTok, with lululemon at 13.9k, Reebok at 1.6k, Nike at 0 posts. Nike's activity is particularly concentrated on Instagram. lululemon posts much more on TikTok than Reebok, while Nike has no TikTok or YouTube posts.