Nike Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 41.1k pieces of influencer content sponsored by Nike over the last 12 months.

This report breaks down where & how Nike invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Nike, see here: Nike influencers.

Influencer activity throughout the year

Nike's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Nike's influencer output appears relatively consistent throughout the year, averaging about 3.4k sponsored posts per month. March recorded the highest volume at 4.1k posts (21% above average), while June was the quietest at 2.1k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nike's sponsored influencer collaborations break down by social platform:

• Instagram: 29.4k posts (71.5%)
• TikTok: 11.7k posts (28.5%)

Instagram influencer marketing is a clear focus for Nike.

Here are 2 examples of Nike's recent sponsored collaborations (one each for Instagram, TikTok).

artguyrob x Nike

artguyrob

@artguyrob

06 Mar, 26

110.8M

57k

[...] unmistakable. . Maybe that’s why the Nike Air Force 1 “Unmistakable” feels like the [...]

Influencer bio

Chief Community Officer- @reservenooe Goa 🌴 Check out the NOOE website 👇

Collaboration metrics

Post views110.8M

Post EMV $3.3M

More influencer data

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mauoteroo x Nike

mauoteroo

@mauoteroo

19 Sep, 25

133.9M

220.3k

Solo hay una forma de saberlo 💪🏼 @Nike #TeamNike #JustDoIt #Publicidad

Influencer bio

Surf de olas grandes y paracaidismo 🇲🇽 Saturday living camps 2026 ya disponibles- reserva tu lugar 🔥 Contacto: mauotero@wearedw.com

Collaboration metrics

Post views133.9M

Post EMV $2.7M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Nike's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (80.0M avg views/post):

shafalisverma17 x Nike

shafalisverma17

@shafalisverma17

02 Mar, 26

13.9M

35.1k

[...] she swings harder. Shafali Verma on #NikeBeatTheOdds Series. Episode out tomorrow [...]

Influencer bio

Levelling up to the 🔝 - For enquires, please contact: partnerships@jsw.in

Collaboration metrics

Post views13.9M

Post EMV $420.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

2yeon_from_bodiology x Nike

2yeon_from_bodiology

@2yeon_from_bodiology

14 Apr, 26

22.7k

298

[...] 끝에서 우리는 각자의 ‘임계점’을 만난다. #바디올로지강사수업 #teamnike #supportedbynike 🎥🎬🎞️ by @sstc_b

Influencer bio

@niketraining Nike Trainer @nikeseoul

Collaboration metrics

Post views22.7k

Post EMV $710

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Nike's repeat partnerships

gabispilatesseoul x Nike

gabispilatesseoul

@gabispilatesseoul

09 Oct, 25

12.9k

421

[...] I’m so jealous right now… #TEAMNIKE #로마나필라테스 #가비필라테스스튜디오 [...]

gabispilatesseoul

@gabispilatesseoul

13 Jul, 25

9.6k

252

[...] 변해버렸…👋🏻… 내일 다시 사러 갑니다. #TEAMNIKE #로마나필라테스 #가비필라테스스튜디오 [...]

gabispilatesseoul

@gabispilatesseoul

01 Aug, 25

9.4k

196

[...] 정말 감사드려요🙏🏻 와인도 잘 마실게요~ #TEAMNIKE #로마나필라테스 #가비필라테스스튜디오 [...]

stevenatto x Nike

stevenatto

@stevenatto

03 Aug, 25

2.2M

89.6k

[...] (Jordan 1 Self Expression)🤯 #nike365 #nikeaffiliate You can grab [...]

stevenatto

@stevenatto

28 Dec, 25

1.8M

115k

Stranger Things x Nike Made Eleven’s Shoes in Real [...]

stevenatto

@stevenatto

21 Nov, 25

1.3M

34.2k

[...] Are they worth buying? #nike365 #nikeaffiliate You can grab [...]

dbookone x Nike

dbookone

@dbookone

11 Jan, 26

4.2k

Devin Booker’s Nike Book 2 “Phoenix” activation with [...]

dbookone

@dbookone

03 May, 26

1.6k

Nike Book 2 x Fragment advert by [...]

dbookone

@dbookone

28 Jan, 26

1.1k

Nike Book 2 “Spiridon” ad inspired by [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (8.1%)
• Japan (6.2%)
• United Kingdom (5.3%)

Here is another example of Nike collaborating with an influencer in United States.

emilyyharrigan x Nike

emilyyharrigan

@emilyyharrigan

03 Dec, 25

31.8M

13.1k

[...] make your holiday shopping easy 🎁 These Nike finds are perfect for every athlete or [...]

Nike's influencer activity vs. related brands

Nike competes across athletic footwear and apparel with both mass reach and performance credibility. Reebok and Gymshark are strong comparators for influencer strategy because they target overlapping fitness audiences via athletes, trainers, and lifestyle creators.

Total influencer content

Nike leads with 41.1k sponsored posts, marginally ahead of Gymshark (39.2k posts) and Reebok (7.9k posts). Across all three brands, the average volume is 29.4k posts, indicating mature, scaled influencer programs. Nike and Gymshark have far more total posts than Reebok.

By social platform

Nike leads on Instagram, while Gymshark has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Nike at 29.4k, Gymshark at 12.5k, Reebok at 6.2k posts. Nike's activity is particularly concentrated on Instagram. On TikTok, Gymshark has more than double Nike’s post count and far more than Reebok.

By geographical market

Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), United Kingdom (4.9k posts, 12.4%), Mexico (1.4k posts, 3.6%), suggesting a North America focus, while Nike has the highest estimated sponsored-post volume in Brazil (3.3k posts, 8.1%), Japan (2.5k posts, 6.2%), while Reebok leads in India with 580 posts (7.3%). Looking at United States specifically, the split is Gymshark at 22k posts (56%), Nike at 18k posts (44.5%), Reebok at 2.3k posts (29.3%). Nike's strength in Japan may indicate a home-market focus, while Gymshark shows broader regional investment.