Nike Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 25.5k pieces of influencer content sponsored by Nike over the last 12 months.

This report breaks down where & how Nike invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Nike, see here: Nike influencers.

Influencer activity throughout the year

Nike's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Nike's influencer activity appears to have tapered over the year, from 1.3k posts in January down to 955 in December. March was the busiest month at 4.2k posts, 97% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nike's sponsored influencer collaborations break down by social platform:

• Instagram: 13.8k posts (54%)
• TikTok: 11.7k posts (46%)

Instagram influencer marketing is a clear focus for Nike.

Here are 2 examples of Nike's recent sponsored collaborations (one each for Instagram, TikTok).

artguyrob x Nike

artguyrob

@artguyrob

06 Mar, 26

110.8M

57.1k

[...] unmistakable. . Maybe that’s why the Nike Air Force 1 “Unmistakable” feels like the [...]

Influencer bio

Chief Community Officer- @reservenooe Goa 🌴 Check out the NOOE website 👇

Collaboration metrics

Post views110.8M

Post EMV $3.3M

More influencer data

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mauoteroo x Nike

mauoteroo

@mauoteroo

19 Sep, 25

133.9M

220.3k

Solo hay una forma de saberlo 💪🏼 @Nike #TeamNike #JustDoIt #Publicidad

Influencer bio

Surf de olas grandes y paracaidismo 🇲🇽 Contacto: mauotero@wearedw.com

Collaboration metrics

Post views133.9M

Post EMV $2.7M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 32.3% of partnerships featuring creators averaging 10K-50K views, Nike's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.8%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.6M avg views/post):

ivansfull x Nike

ivansfull

@ivansfull

13 Feb, 26

13M

142.2k

[...] una misión y obviamente se cumplió 😎 @nikefootball #NikeTOMAGuadalajara

Influencer bio

📍CDMX - GDL Mexicano recorriendo el mundo documentando la pasión del fútbol 🇲🇽🌎⚽️ Contacto: ivansfull@youlivetalent.com NUEVO VIDEO 👇🏼

Collaboration metrics

Post views13.0M

Post EMV $405.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post):

camilaliman x Nike

camilaliman

@camilaliman

27 Mar, 26

36.2k

[...] conhecer as camisas oficiais da Copa @nike 🇧🇷 e ainda personalizei no espaço Nike [...]

Influencer bio

Founder @shop.cast ⭐️ team @nike 🇧🇷 Fitness, mãe & emprendedora

Collaboration metrics

Post views36.2k

Post EMV $1.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Nike's repeat partnerships

sneakrtweakr x Nike

sneakrtweakr

@sneakrtweakr

22 Dec, 25

265.7k

15.2k

Nike G.T. Cut VS Nike G.T. Cut 3 [...]

sneakrtweakr

@sneakrtweakr

29 Nov, 25

45.8k

1.1k

Nike Pegasus Premium “Anthracite” “My [...]

sneakrtweakr

@sneakrtweakr

05 Sep, 25

21.1k

311

Nike V5 RNR “Parachute Beige Metallic [...]

haithem.lacoste13 x Nike

haithem.lacoste13

@haithem.lacoste13

26 Jan, 26

544.6k

27.1k

[...] @Lacoste @Nike

haithem.lacoste13

@haithem.lacoste13

05 Apr, 26

248.5k

9.6k

[...] @Lacoste @Nike

haithem.lacoste13

@haithem.lacoste13

10 May, 26

97.4k

8.9k

[...] @Lacoste @Nike @اقرأ

oridjidji.boutiqu x Nike

oridjidji.boutiqu

@oridjidji.boutiqu

25 Nov, 25

18.2k

1.8k

[...] #foryoupage❤️❤️ @Nike AIR JORDAN 1 RETRO LOW BASKET [...]

oridjidji.boutiqu

@oridjidji.boutiqu

02 Dec, 25

1.9k

257

[...] #foryoupage❤️❤️ @Nike AIR JORDAN 1 RETRO LOW BASKET [...]

oridjidji.boutiqu

@oridjidji.boutiqu

24 Jul, 26

498

59

[...] #foryoupage❤️❤️ @Nike AIR JORDAN 1 RETRO LOW BASKET [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (8.7%)
• Japan (6.8%)
• United Kingdom (6.6%)

Here is another example of Nike collaborating with an influencer in United States.

emilyyharrigan x Nike

emilyyharrigan

@emilyyharrigan

03 Dec, 25

31.8M

13.1k

[...] make your holiday shopping easy 🎁 These Nike finds are perfect for every athlete or [...]

Nike's influencer activity vs. related brands

Nike competes with Reebok in athletic footwear/apparel and with lululemon in premium activewear and training-to-lifestyle positioning. All three fight for similar sports and fitness audiences via athlete partnerships and creator-led performance storytelling.

Total influencer content

Nike leads with 25.5k sponsored posts, significantly outpacing lululemon (18.9k posts) and Reebok (7.9k posts). Across all three brands, the average volume is 17.4k posts, indicating mature, scaled influencer programs. Nike has more than 3 times as many total posts as Reebok.

By social platform

Nike leads on Instagram, while lululemon has the most activity on TikTok and Reebok has the most activity on YouTube. The gap is most notable on Instagram, with Nike at 13.8k, lululemon at 7.1k, Reebok at 6.1k posts. Reebok's activity is particularly concentrated on Instagram. On TikTok, Nike and lululemon have more than 6 times as many posts as Reebok.

By geographical market

Nike has the highest estimated sponsored-post volume in United States (9.9k posts, 39%), Brazil (2.2k posts, 8.7%), Japan (1.7k posts, 6.8%), while lululemon leads in United Kingdom with 1.4k posts (7.4%), while Reebok leads in India with 648 posts (8.2%). Looking at United States specifically, the split is Nike at 9.9k posts (39%), lululemon at 9k posts (47.7%), Reebok at 2.3k posts (29.7%). Nike's strength in United States and Japan may indicate a home-market focus, while Reebok shows broader regional investment.