Phomemo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 772 pieces of influencer content sponsored by Phomemo over the last 12 months.
This report breaks down where & how Phomemo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Phomemo, see here: Phomemo influencers.
Influencer activity throughout the year
Phomemo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Phomemo's influencer activity by month
Number of sponsored posts
Phomemo's sponsored post volume appears to trend upward over the 12-month period, rising from 44 posts in January to 111 in December. The peak month, December, reached 111 posts, 73% higher than the monthly average of 64.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Phomemo's sponsored influencer collaborations break down by social platform:
- Instagram: 559 posts (72.4%)
- TikTok: 161 posts (20.9%)
- YouTube: 52 posts (6.7%)
Phomemo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Phomemo.
Here are 3 examples of Phomemo's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mrskale.art x Phomemo
![Instagram post by @mrskale.art for Phomemo. Caption reads: [...] | Part 2 | #işbirliği #prgift Using the....](https://images.od.modash.io/3e78db1c741525012e319605b286111335605323)
Influencer bio
📍 • Türkiye 🇹🇷 • Esra KALE ✨ • ASMR | •Scrapbook/Journal ✂️📜 📧 Reklam & İşbirliği için: DM
Collaboration metrics
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nadiia.mi x Phomemo
Influencer bio
✨ Aesthetic vibes 📩 nadiia.misi@gmail.com 🛍️ All my tools & links here 👇
Collaboration metrics
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911Reviews x Phomemo
Influencer bio
Welcome to 911Reviews—part of a growing media network with over 7 million subscribers and followers across our channels. We showcase the latest technology, innovative products, and top-quality brands from around the world. Every product featured on 911Reviews is tested through real-world demonstrations, so viewers can see how it actually performs—not just hear marketing claims. No fluff. No copied press releases. Just hands-on reviews, honest observations, and exciting new products—often before they officially launch. Subscribe to discover emerging technology, breakthrough innovations, smart-home products, electronics, vehicles, appliances, and more. Have something you want us to review? Leave a comment and let us know. Sponsorships, product launches, and partnerships: 911productreviews@gmail.com VidIQ Rankings: Top 1% in Technology Top 1% in the United States Top 1% Worldwide Thanks for watching!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.4%
- Posts: 6.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Phomemo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Phomemo's influencers average views (Instagram)
Based on each influencer's average views per post
With 49.5% of partnerships featuring creators averaging 10K-50K views, Phomemo's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (621.2k avg views/post, 259.8k followers):
early.explorer x Phomemo
![Instagram post by @early.explorer for Phomemo. Caption reads: [...] meaning to do them for agess, so when....](https://images.od.modash.io/b88f856d1ab29461397cf5c0f9659e3ab06ff89d)
Influencer bio
🤱 Motherhood | 🎨 Play-based Learning ⚖️ Balancing the magic with the manic 👩🎓 Education Degree | 🇬🇧 North East 📧 earlyexplorer652@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.5k avg views/post, 141.4k followers):
myhomeinwiltshire x Phomemo
![Instagram post by @myhomeinwiltshire for Phomemo. Caption reads: [...] gifts. Well I just got an upgrade!! The....](https://images.od.modash.io/555c5f34c154f95fa40a1306e5d34a9793fe02be)
Influencer bio
🍓Girl mum sharing our home & daily life 🫧Love to clean, cleaning hacks & resets ✨Family trips & food recipes 📍Wiltshire 💌myhomeinwiltshire@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Phomemo's repeat partnerships
Out of 486 unique influencers in our dataset, 10 of them (2%) posted content for Phomemo in 3 or more separate calendar months. The most consistent partner is @phomemo_tattoo, who has collaborated across 10 months with 76 total posts. @phomemo_tattoo alone accounts for 10% of all tracked sponsored content.
Here are 3 examples of Phomemo's repeat influencer partnerships, with links to the sponsored content.
phomemo_tattoo x Phomemo
![Instagram post by @phomemo_tattoo for Phomemo. Caption reads: [...] matching couple tattoos with Phomemo TK32....](https://images.od.modash.io/4438d12b95a4557ffe615e2a3d92667c75edafaa)
![Instagram post by @phomemo_tattoo for Phomemo. Caption reads: [...] Now’s your chance! 🎁Prize: Phomemo TK32....](https://images.od.modash.io/3aecc191292fcaea5e4bea2d58366ab64c975442)
![Instagram post by @phomemo_tattoo for Phomemo. Caption reads: [...] chance!👇 To enter： 1️⃣Follow....](https://images.od.modash.io/cdff09f5d73497e4e7a7802b4b7dd15747223fc6)
myblessedhome x Phomemo
![TikTok post by @myblessedhome for Phomemo. Caption reads: [...] printer! Linking in bio! #phomemo....](https://images.od.modash.io/bd60ce2d08b2df60746b809356620ded5557d9c2)
![TikTok post by @myblessedhome for Phomemo. Caption reads: [...] inkless! #inklessprinter....](https://images.od.modash.io/c86c460fd369d6b4723931b094818484470a9fb9)
![TikTok post by @myblessedhome for Phomemo. Caption reads: [...] my bio under my tiktok posts!....](https://images.od.modash.io/8b31d57a3203f581be31dce11ba436c2a64e5cea)
cosechevoglio x Phomemo
![Instagram post by @cosechevoglio for Phomemo. Caption reads: [...] ✅ ℹ️ Questa stampante di @phomemo_official è....](https://images.od.modash.io/fdb1e0ac5a20ad2866bc4d0af749fe290ac787d7)
![Instagram post by @cosechevoglio for Phomemo. Caption reads: [...] ✅ ℹ️ Questa stampante di @phomemo_official è....](https://images.od.modash.io/30c6c019a19e972998982609d3f1314853ce0818)
![Instagram post by @cosechevoglio for Phomemo. Caption reads: [...] ℹ️ Questa stampante di @phomemo_official è....](https://images.od.modash.io/8206d49fa35365c7fc8301065e4706bc7505467a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Phomemo had the most influencer activity. 29.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (9.7%)
- United Kingdom (7.7%)
- India (5.8%)
Phomemo's influencer activity by market
Here is another example of Phomemo collaborating with an influencer in United States.
maxzaharenkov x Phomemo
Phomemo's influencer activity vs. related brands
Phomemo competes in compact printing and creative journaling; Kodak Photo Printer and Polaroid are adjacent players for photo/printing use cases where creators drive demand via DIY, scrapbooking, and memory-keeping content.
Total influencer content
Phomemo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kodak Photo Printer leads with 2.2k sponsored posts, significantly outpacing Polaroid (888 posts) and Phomemo (772 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. Kodak Photo Printer has about three times as many total posts as Phomemo.
By social platform
Phomemo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Phomemo leads on YouTube, while Kodak Photo Printer has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Kodak Photo Printer at 1.3k, Polaroid at 259, Phomemo at 161 posts. Phomemo's activity is particularly concentrated on Instagram. On TikTok, Kodak Photo Printer has roughly eight times as many posts as Phomemo and nearly five times as many as Polaroid.
By geographical market
Phomemo vs. related brands influencer activity (by country)
Estimated sponsored posts in Phomemo's top markets
Kodak Photo Printer has the highest estimated sponsored-post volume in United States (556 posts, 25%), Japan (307 posts, 13.8%), Italy (229 posts, 10.3%), while Polaroid leads in United Kingdom with 91 posts (10.3%), while Phomemo leads in Brazil with 75 posts (9.7%). Looking at United States specifically, the split is Kodak Photo Printer at 556 posts (25%), Polaroid at 391 posts (44%), Phomemo at 229 posts (29.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kodak Photo Printer's Influencer Marketing Strategy
- Polaroid's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- Ugreen's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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