We analyzed 804 pieces of influencer content sponsored by Phomemo over the last 12 months.
This report breaks down where & how Phomemo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Phomemo, see here: Phomemo influencers.
Phomemo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Phomemo's influencer output appears relatively consistent throughout the year, averaging about 67 sponsored posts per month. December recorded the highest volume at 111 posts (66% above average), while April was the quietest at 41 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Phomemo's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Phomemo.
Here are 3 examples of Phomemo's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍 • Türkiye 🇹🇷 • Esra KALE ✨ • ASMR | •Scrapbook/Journal ✂️📜 📧 Reklam & İşbirliği için: DM
Collaboration metrics
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Influencer bio
✨ Aesthetic vibes 📩 nadiia.misi@gmail.com 🛍️ All my tools & links here 👇
Collaboration metrics
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Influencer bio
We present the latest innovations and top-quality brands. Consumers will find new and exciting innovations from all around the globe. We do real world product reviews - this means we test out every single product we review. No fluff, no press releases, just real reviews. Sponsor a video: 911productreviews@gmail.com Click the Subscribe button above to stay up to the date on our latest videos. We tend to get products before they are released, so Subscribe to be in the know, before the products hit the market. Got something you want us to review? Great, just leave us a comment and let us know. Most of all - Thanks for Watching! VidIQ Rankings Top 1% in Technology Top 1% in United States Top 1% in Worldwide
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Phomemo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 50.6% of partnerships featuring creators averaging 10K-50K views, Phomemo's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (621.2k avg views/post):
Influencer bio
🤱 Motherhood | Play | Crafts ⚖️ Balancing the magic with the manic 👩🎓 Education Degree | 🇬🇧 North East 📧 earlyexplorer652@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
Influencer bio
• Journaling, Crafting and Memory Collecting • 📍Portland, Or 🏔️ journalwithsuz@gmail.com
Collaboration metrics
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Out of 491 unique influencers in our dataset, 10 of them (2%) posted content for Phomemo in 3 or more separate calendar months. The most consistent partner is @phomemo_tattoo, who has collaborated across 11 months with 91 total posts. @phomemo_tattoo alone accounts for 11% of all tracked sponsored content.
Here are 3 examples of Phomemo's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Phomemo had the most influencer activity. 31.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Phomemo collaborating with an influencer in United States.
Phomemo’s compact printing and labeling use cases overlap with Kodak Photo Printer and Polaroid in portable print/photo sharing and creative journaling. All three are popular with DIY, stationery, and lifestyle creators demonstrating practical applications.
Total sponsored posts tracked (last 12 months)
Kodak Photo Printer leads with 2.3k sponsored posts, significantly outpacing Phomemo (804 posts) and Polaroid (796 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. Kodak Photo Printer has nearly three times as many total posts as Phomemo and Polaroid.
Sponsored posts by platform
Phomemo leads on YouTube, while Kodak Photo Printer has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Kodak Photo Printer at 1.3k, Polaroid at 241, Phomemo at 161 posts. Phomemo's activity is particularly concentrated on Instagram. Kodak Photo Printer has much higher posting volume on TikTok and is the only brand with meaningful activity on YouTube.
Estimated sponsored posts in Phomemo's top markets
Kodak Photo Printer has the highest estimated sponsored-post volume in United States (580 posts, 25.5%), Japan (282 posts, 12.4%), Italy (209 posts, 9.2%), while Polaroid leads in United Kingdom with 78 posts (9.8%), while Phomemo leads in Brazil with 74 posts (9.2%). Looking at United States specifically, the split is Kodak Photo Printer at 580 posts (25.5%), Polaroid at 341 posts (42.9%), Phomemo at 251 posts (31.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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