lululemon Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 18.9k pieces of influencer content sponsored by lululemon over the last 12 months.

This report breaks down where & how lululemon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with lululemon, see here: lululemon influencers.

Influencer activity throughout the year

lululemon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

lululemon's influencer activity appears to have tapered over the year, from 1.5k posts in January down to 1.3k in December. March was the busiest month at 3.1k posts, 99% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of lululemon's sponsored influencer collaborations break down by social platform:

• TikTok: 11.9k posts (62.6%)
• Instagram: 7.1k posts (37.4%)

TikTok influencer marketing is a clear focus for lululemon.

Here are 2 examples of lululemon's recent sponsored collaborations (one each for Instagram, TikTok).

eliannaarvizu x lululemon

eliannaarvizu

@eliannaarvizu

12 Mar, 26

17.1M

7.8k

Living in my @lululemon Steady State SuperLoft™ all week [...]

Influencer bio

Los Angeles teamelianna@wilhelmina.com probably outside in a cool fit

Collaboration metrics

Post views17.1M

Post EMV $515.3k

More influencer data

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mayakins x lululemon

mayakins

@mayakins

12 Mar, 26

52.3M

101.6k

[...] capable and of course, cute. #lululemoncreator #ad @lululemon

Influencer bio

style, bridal, + life out west 🐎 ditching the leggings !! denver — san diego 💌 maya@upsidedowntalent.com

Collaboration metrics

Post views52.3M

Post EMV $1.1M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.8% of partnerships featuring creators averaging 1K-5K views, lululemon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.4M avg views/post):

itscharlesmackenzie x lululemon

itscharlesmackenzie

@itscharlesmackenzie

21 Nov, 25

16.8M

26.8k

[...] have been obsessed with the choices at @lululemon lately and I can’t think of a better [...]

Influencer bio

YT - Itscharlesmackenzie IG - itscharlesmackenzie Charles@teamkozen.com

Collaboration metrics

Post views16.8M

Post EMV $337.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

shi_millz x lululemon

shi_millz

@shi_millz

17 Sep, 25

24.9k

403

@lululemon - Scuba Cropped Funnel-Neck Half Zip & [...]

Influencer bio

ct/nyc📍| ♍️ virgo | 28 💓 📩: lolojaycontent@gmail.com

Collaboration metrics

Post views24.9k

Post EMV $518

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

lululemon's repeat partnerships

jkmckay x lululemon

jkmckay

@jkmckay

07 Nov, 25

280.3k

17.2k

lululemon nano shoulder bags @lululemon [...]

jkmckay

@jkmckay

21 Jan, 26

73.2k

2.2k

[...] NEW HEART WRISTLET!!!! @lululemon #lululemoncreator #ad

jkmckay

@jkmckay

04 Nov, 25

65k

4.2k

lululemon stocking stuffers are [...]

hintofnattyp x lululemon

hintofnattyp

@hintofnattyp

27 Oct, 25

237.7k

11k

@lululemon X @NFL collection! Dropping [...]

hintofnattyp

@hintofnattyp

16 Dec, 25

98.2k

3.3k

Oxford Red! 😍 | new items at @lululemon just dropped! #lululemon [...]

hintofnattyp

@hintofnattyp

06 Oct, 25

60.3k

3.3k

[...] dropping tomorrow (oct 7th) @lululemon #lululemon #lululemoncreator [...]

maybe_its_jess x lululemon

maybe_its_jess

@maybe_its_jess

27 Nov, 25

199.9k

6.7k

@lululemon black and true navy finds!! [...]

maybe_its_jess

@maybe_its_jess

12 Sep, 25

120.5k

2.2k

😍 how cute is this new @lululemon Leather alternative card case [...]

maybe_its_jess

@maybe_its_jess

18 Dec, 25

26.9k

1.1k

@lululemon haul + early access items [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.4%)
• Japan (6.1%)
• Canada (4.3%)

Here is another example of lululemon collaborating with an influencer in United States.

audreyatienza x lululemon

audreyatienza

@audreyatienza

07 Nov, 25

39.2M

166.7k

gifts *under $100* from ‪@lululemon‬ to put on your wishlist! #giftguide [...]

lululemon's influencer activity vs. related brands

lululemon competes closely with Alo Yoga in premium, studio-to-street activewear and with Gymshark in fitness-community-driven apparel. Their influencer ecosystems overlap around workout content, lifestyle styling, and product drops.

Total influencer content

Gymshark leads with 39.6k sponsored posts, significantly outpacing Alo Yoga (30k posts) and lululemon (18.9k posts). Across all three brands, the average volume is 29.5k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Alo Yoga leads on Instagram and Gymshark leads on TikTok and YouTube. The gap is most notable on TikTok, with Gymshark at 27.4k, lululemon at 11.9k, Alo Yoga at 4.4k posts. Alo Yoga's activity is particularly concentrated on Instagram. On Instagram, Alo Yoga has far more posts than lululemon and Gymshark, and on TikTok, Gymshark has far more posts than lululemon and Alo Yoga.

By geographical market

Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 51.7%), United Kingdom (7.1k posts, 17.9%), Canada (1.3k posts, 3.3%), suggesting a North America focus, while Alo Yoga leads in Brazil with 2.2k posts (7.3%), while lululemon leads in Japan with 1.2k posts (6.1%). Looking at United States specifically, the split is Gymshark at 20k posts (51.7%), Alo Yoga at 13k posts (41.7%), lululemon at 9k posts (47.7%). lululemon's strength in Japan may indicate a home-market focus, while Alo Yoga shows broader regional investment.