lululemon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 18.0k pieces of influencer content sponsored by lululemon over the last 12 months.
This report breaks down where & how lululemon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with lululemon, see here: lululemon influencers.
Influencer activity throughout the year
lululemon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
lululemon's influencer activity by month
Number of sponsored posts
lululemon's influencer output appears relatively consistent throughout the year, averaging about 1.5k sponsored posts per month. May recorded the highest volume at 2.2k posts (49% above average), while February was the quietest at 959 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of lululemon's sponsored influencer collaborations break down by social platform:
- TikTok: 11.5k posts (63.8%)
- Instagram: 6.5k posts (36.2%)
lululemon's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for lululemon.
Here are 2 examples of lululemon's recent sponsored collaborations (one each for Instagram, TikTok).
sydneyschiffer x lululemon
Influencer bio
nyc youtube: @sydneyschiffer e-mail: taylor.pinkowski@thedigitalbrandarchitects.com
Collaboration metrics
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mayakins x lululemon
![TikTok post by @mayakins for lululemon. Caption reads: [...] capable and of course, cute.....](https://images.od.modash.io/b12e8ea3d61e8efaf6c5e1ea519883b0e3acd6ec)
Influencer bio
style, bridal, + life out west 🐎 ditching the leggings !! denver — san diego 💌 maya@upsidedowntalent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers lululemon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
lululemon's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.8% of partnerships featuring creators averaging 1K-5K views, lululemon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.6M avg views/post):
sophiappauline x lululemon
Influencer bio
📍new york weird here, aesthetic on insta
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
shi_millz x lululemon
Influencer bio
ct/nyc📍| ♍️ virgo | 28 💓 📩: lolojaycontent@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lululemon's repeat partnerships
Out of 9.5k unique influencers in our dataset, 406 of them (4%) posted content for lululemon in 3 or more separate calendar months. The most consistent partner is @jkmckay, who has collaborated across 13 months with 144 total posts.
Here are 3 examples of lululemon's repeat influencer partnerships, with links to the sponsored content.
jkmckay x lululemon
![TikTok post by @jkmckay for lululemon. Caption reads: lululemon nano shoulder bags @lululemon [...].](https://images.od.modash.io/e77dafe2234afe9fca042537f23104a8bd689138)
![TikTok post by @jkmckay for lululemon. Caption reads: [...] NEW HEART WRISTLET!!!! @lululemon....](https://images.od.modash.io/87aadadae2ff81840e1354b42590258036374161)
![TikTok post by @jkmckay for lululemon. Caption reads: lululemon stocking stuffers are [...].](https://images.od.modash.io/865235f5236feda0e8a20549a341fbdf22e7050e)
hintofnattyp x lululemon
![TikTok post by @hintofnattyp for lululemon. Caption reads: @lululemon X @NFL collection! Dropping [...].](https://images.od.modash.io/407e660151f824e1a8d2b298177e1023bda49bb3)
![TikTok post by @hintofnattyp for lululemon. Caption reads: [...] dropping tomorrow (oct 7th) @lululemon....](https://images.od.modash.io/35b0d077d9c768a1798fd197ec1c39deebba7e15)
maybe_its_jess x lululemon
![TikTok post by @maybe_its_jess for lululemon. Caption reads: @lululemon black and true navy finds!! [...].](https://images.od.modash.io/d8c532b9b0cc6af322c818f83dd5f8a266604768)
![TikTok post by @maybe_its_jess for lululemon. Caption reads: @lululemon haul + early access items [...].](https://images.od.modash.io/c4703869b049945ccb8b82ca0e54f27ba52e4a48)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where lululemon had the most influencer activity. 48.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.4%)
- Canada (5.2%)
- Japan (4.4%)
lululemon's influencer activity by market
Here is another example of lululemon collaborating with an influencer in United States.
eliannaarvizu x lululemon
lululemon's influencer activity vs. related brands
lululemon competes with Alo Yoga in premium studio-to-street activewear and with Gymshark in social-first fitness apparel that scales through creator communities. They target overlapping wellness and gym audiences with high-repeat wardrobe staples.
Total influencer content
lululemon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 31.1k sponsored posts, marginally ahead of Alo Yoga (30.2k posts) and lululemon (18k posts). Across all three brands, the average volume is 26.4k posts, indicating mature, scaled influencer programs. Alo Yoga and Gymshark each have nearly twice as many total posts as lululemon.
By social platform
lululemon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram and Gymshark leads on TikTok and YouTube. The gap is most notable on Instagram, with Alo Yoga at 25.7k, lululemon at 6.5k, Gymshark at 3.1k posts. Alo Yoga's activity is particularly concentrated on Instagram. Alo Yoga has several times more Instagram posts than lululemon and Gymshark, while Gymshark has more than twice as many TikTok posts as lululemon and Alo Yoga.
By geographical market
lululemon vs. related brands influencer activity (by country)
Estimated sponsored posts in lululemon's top markets
Gymshark has the highest estimated sponsored-post volume in United States (17k posts, 55.1%), United Kingdom (5k posts, 16.1%), Mexico (1.4k posts, 4.5%), suggesting a North America focus, while Alo Yoga leads in Brazil with 2.7k posts (8.8%), while lululemon leads in Canada with 937 posts (5.2%). Looking at United States specifically, the split is Gymshark at 17k posts (55.1%), Alo Yoga at 11k posts (38%), lululemon at 8.7k posts (48.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Alo Yoga's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
- Neuro's Influencer Marketing Strategy
- Milani Cosmetics's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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