lululemon Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 29.4k pieces of influencer content sponsored by lululemon over the last 12 months.

This report breaks down where & how lululemon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with lululemon, see here: lululemon influencers.

Influencer activity throughout the year

lululemon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

lululemon's influencer output appears relatively consistent throughout the year, averaging about 2.4k sponsored posts per month. March recorded the highest volume at 2.9k posts (17% above average), while April was the quietest at 1.3k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of lululemon's sponsored influencer collaborations break down by social platform:

• Instagram: 16.4k posts (55.8%)
• TikTok: 13.0k posts (44.2%)

Instagram influencer marketing is a clear focus for lululemon.

Here are 2 examples of lululemon's recent sponsored collaborations (one each for Instagram, TikTok).

mayalorimer x lululemon

mayalorimer

@mayalorimer

12 Mar, 26

15.6M

9.1k

[...] capable and of course, cute. #lululemoncreator #ad @lululemon

Influencer bio

style, bridal, + life out west 🐎 denver — san diego 💌 maya@upsidedowntalent.com

Collaboration metrics

Post views15.6M

Post EMV $468.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

snipestwins x lululemon

snipestwins

@snipestwins

13 May, 25

96.6M

487.4k

Thank you, @lululemon 🙌🏼 the NEW “Align No Line™️ Pant” [...]

Influencer bio

ALL 🔗s ⬇️

Collaboration metrics

Post views96.6M

Post EMV $2.0M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

lululemon's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.1M avg views/post):

elainamich x lululemon

elainamich

@elainamich

11 Dec, 25

417.1k

9.3k

Grwm for errands ft. @lululemon 🤍 outfit in my ltk! Lmk if you want [...]

Influencer bio

lifestyle, fashion & beauty elainamichcollaborations@gmail.com ↓ LINKS + MY YOUTUBE

Collaboration metrics

Post views417.1k

Post EMV $13.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.8k avg views/post):

bradleyemmens x lululemon

bradleyemmens

@bradleyemmens

05 Feb, 26

18.9k

241

[...] recommended items to train in from @lululemon As the saying goes - look good, feel [...]

Influencer bio

Let’s talk clothes & stuff Portland, Oregon bradleyemmens@gmail.com Mister Oregon USA @themisterusa @bradleyandnatalie

Collaboration metrics

Post views18.9k

Post EMV $591

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

lululemon's repeat partnerships

jkmckay x lululemon

jkmckay

@jkmckay

07 May, 25

7M

14.1k

[...] day for my 10 days of ALIGN! #lululemoncreator #ad #alignpant [...]

jkmckay

@jkmckay

07 Nov, 25

280.3k

17.2k

lululemon nano shoulder bags @lululemon [...]

jkmckay

@jkmckay

17 Jun, 25

154.3k

827

NEW MESH LINE AT @lululemon #lululemoncreator #ad

maybe_its_jess x lululemon

maybe_its_jess

@maybe_its_jess

27 Nov, 25

199.9k

6.7k

@lululemon black and true navy finds!! [...]

maybe_its_jess

@maybe_its_jess

12 Sep, 25

120.5k

2.2k

😍 how cute is this new @lululemon Leather alternative card case [...]

maybe_its_jess

@maybe_its_jess

18 Dec, 25

26.9k

1.1k

@lululemon haul + early access items [...]

therealhousewifeofnorwood x lululemon

therealhousewifeofnorwood

@therealhousewifeofnorwood

02 Mar, 26

37.4k

341

[...] Say less! It’s the @lululemonausnz EasyFive low rise wide [...]

therealhousewifeofnorwood

@therealhousewifeofnorwood

19 Jan, 26

24.1k

256

[...] will no doubt be great, and @lululemonausnz always comes through [...]

therealhousewifeofnorwood

@therealhousewifeofnorwood

01 Apr, 26

21.4k

194

[...] you can not go wrong with a @lululemonausnz tracksuit! Comment [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.6%)
• Canada (5.2%)
• Japan (4.6%)

Here is another example of lululemon collaborating with an influencer in United States.

mayakins x lululemon

mayakins

@mayakins

12 Mar, 26

52.3M

101.6k

[...] capable and of course, cute. #lululemoncreator #ad @lululemon

lululemon's influencer activity vs. related brands

Like lululemon, Alo Yoga and Gymshark compete for the premium-to-performance activewear audience and invest significantly in creator-led lifestyle and fitness communities, making them strong influencer benchmarks.

Total influencer content

Gymshark leads with 37.7k sponsored posts, notably outpacing Alo Yoga (29.7k posts) and lululemon (29.4k posts). Across all three brands, the average volume is 32.3k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Alo Yoga leads on Instagram and YouTube and Gymshark leads on TikTok. The gap is most notable on TikTok, with Gymshark at 24.8k, lululemon at 13k, Alo Yoga at 4.4k posts. Alo Yoga's activity is particularly concentrated on Instagram. On Instagram, Alo Yoga has more than twice as many posts as lululemon, and on TikTok, Gymshark has nearly twice as many posts as lululemon.

By geographical market

Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 54.2%), United Kingdom (5.9k posts, 15.8%), Mexico (1.3k posts, 3.5%), suggesting a North America focus, while Alo Yoga leads in Brazil with 2.6k posts (8.6%), while lululemon leads in Canada with 1.5k posts (5.2%). Looking at United States specifically, the split is Gymshark at 20k posts (54.2%), lululemon at 16k posts (52.8%), Alo Yoga at 13k posts (43.2%).