lululemon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by lululemon over the last 12 months.
This report breaks down where & how lululemon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with lululemon, see here: lululemon influencers.
Influencer activity throughout the year
lululemon's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
lululemon's influencer activity by month
Number of sponsored posts
lululemon's influencer output appears relatively consistent throughout the year, averaging about 345 sponsored posts per month. November recorded the highest volume at 456 posts (32% above average), while February was the quietest at 79 posts.
lululemon's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 111.4M, while February recorded the least at 2.3M. Across all tracked posts in the 12-month window, average views per post were 122.2k. Views appear to be largely volume-driven, tracking closely with post output across the year. The top-performing tracked post, by @wearsashley, generated 24.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of lululemon's sponsored influencer collaborations break down by social platform:
- Instagram: 2.7k posts (64.4%)
- TikTok: 1.4k posts (33.4%)
- YouTube: 93 posts (2.2%)
lululemon's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for lululemon.
Here are 3 examples of lululemon's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
courtney_roselle x lululemon
![Instagram post by @courtney_roselle for lululemon. Caption reads: [...] proof that they WILL come true.....](https://images.od.modash.io/b15023f7408f721094b383e49f4b7649c3da4730)
Influencer bio
✨Owner @irongracestudio 🥇 @nbctitangames TITAN OF THE EAST 🎤Speaker/Fitness Model 🍓@promix athlete 💪 @lululemon ambassador ⏬ Training Inquiries ⏬️
Collaboration metrics
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wearsashley x lululemon
Influencer bio
ashleylopes_8@hotmail.com girl therapy, 2026 bride, feel good things 🍒 Toronto
Collaboration metrics
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sweatandtell x lululemon
Influencer bio
Hi, we're Jo and Jacqs! Certified trainers and best friends sharing workouts, healthy recipes and tips for a balanced life. Instagram & TikTok: @sweatandtell
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 70.1%
- Posts: 29.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers lululemon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
lululemon's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.7% of partnerships featuring creators averaging 10K-50K views, lululemon's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (853.4k avg views/post):
annadawnphillips x lululemon
Influencer bio
Be in love w your life ✉️: teamanna@linkcreatormgmt.com Follow along on youtube + tiktok @annadawnphillips 💫
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
maxuhrmacher x lululemon
![Instagram post by @maxuhrmacher for lululemon. Caption reads: [...] resistance. The becoming.
Moving with....](https://images.od.modash.io/e6a2782a385c639ef7d66c87793f45861e973493)
Influencer bio
📍 Berlin maxuhrmacher.management@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lululemon's repeat partnerships
Out of 2.2k unique influencers in our dataset, 201 of them (9%) posted content for lululemon in 3 or more separate calendar months. The most consistent partner is @jkmckay, who has collaborated across 12 months with 289 total posts. @jkmckay alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of lululemon's repeat influencer partnerships, with links to the sponsored content.
jkmckay x lululemon
![Instagram post by @jkmckay for lululemon. Caption reads: New lululemon releases!!! New Wunder Train [...].](https://images.od.modash.io/cc40133a5d4bed60792dc1ca56368690afe27391)
![Instagram post by @jkmckay for lululemon. Caption reads: New lululemon releases today! [...].](https://images.od.modash.io/72d311a7be5ba0ecc218fea48b6ba24bc9b157f9)
gabilemoine x lululemon
![TikTok post by @gabilemoine for lululemon. Caption reads: [...] groove wide leg pants from @lululemon shop....](https://images.od.modash.io/880f25dba557c18f9e40196211f4e923aa31364f)
![TikTok post by @gabilemoine for lululemon. Caption reads: @lululemon just dropped the polka flock [...].](https://images.od.modash.io/5a1ec293b8dff3864e047736d094aed190085aa0)
![TikTok post by @gabilemoine for lululemon. Caption reads: [...] crossbody bag from the @lululemon drop today....](https://images.od.modash.io/271d3739cd65bafed8f672e7c3b05cf293e285c7)
jkmckay x lululemon
![TikTok post by @jkmckay for lululemon. Caption reads: [...] We’re keeping these!!!! @lululemon....](https://images.od.modash.io/4e2b3d291e790b32a288bfc54ea9d2a86e84f27a)
![TikTok post by @jkmckay for lululemon. Caption reads: [...] and more dropping tomorrow @lululemon....](https://images.od.modash.io/ec9677b985b038de72281a668e1ea1727de5fda6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where lululemon had the most influencer activity. 56.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.8%)
- Japan (6.7%)
- Canada (5.9%)
lululemon's influencer activity by market
Here is another example of lululemon collaborating with an influencer in United States.
aprilmbuckles x lululemon
lululemon's influencer activity vs. related brands
lululemon competes directly with Alo Yoga and Gymshark in premium activewear and lifestyle fitness apparel. These brands target overlapping audiences through studio-to-street styling, athlete/creator ambassadors, and community-driven activations.
Total influencer content
lululemon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 11.7k sponsored posts, significantly outpacing Alo Yoga (8.1k posts) and lululemon (4.1k posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. Alo Yoga and Gymshark each have multiple times more total posts than lululemon.
By social platform
lululemon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Gymshark at 2.8k, lululemon at 1.4k, Alo Yoga at 363 posts. Alo Yoga's activity is particularly concentrated on Instagram. On Instagram, Alo Yoga and Gymshark have multiple times more posts than lululemon.
By geographical market
lululemon vs. related brands influencer activity (by country)
Estimated sponsored posts in lululemon's top markets
Gymshark has the highest estimated sponsored-post volume in United States (6.2k posts, 53%), United Kingdom (1.6k posts, 13.2%), France (493 posts, 4.2%), suggesting a Europe focus, while Alo Yoga leads in Brazil with 657 posts (8.1%), while lululemon leads in Japan with 278 posts (6.7%). Looking at United States specifically, the split is Gymshark at 6.2k posts (53%), Alo Yoga at 3.4k posts (42.4%), lululemon at 2.3k posts (56.3%). lululemon's strength in Japan may indicate a home-market focus, while Alo Yoga shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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