Reebok Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.9k pieces of influencer content sponsored by Reebok over the last 12 months.
This report breaks down where & how Reebok invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Reebok, see here: Reebok influencers.
Influencer activity throughout the year
Reebok's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Reebok's influencer activity by month
Number of sponsored posts
Reebok's influencer output appears relatively consistent throughout the year, averaging about 659 sponsored posts per month. March recorded the highest volume at 828 posts (26% above average), while May was the quietest at 321 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Reebok's sponsored influencer collaborations break down by social platform:
- Instagram: 6.2k posts (77.9%)
- TikTok: 1.6k posts (20.4%)
- YouTube: 129 posts (1.6%)
Reebok's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Reebok.
Here are 3 examples of Reebok's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
smartkicksofficial x Reebok
![Instagram post by @smartkicksofficial for Reebok. Caption reads: [...] court game, one pair does it all. 👟🔥....](https://images.od.modash.io/1a223cf5937d358b47590a49877ecda3caa093ad)
Influencer bio
Sneaker Insights • 20+ yrs exp News • Reviews • Global Trends Building Indian Sneaker culture 🇮🇳 @smartkicksmarket Buy Sell marketplace 📍BOM
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
alexmrnier x Reebok
Influencer bio
paris alexmrnier@gmail.com ig: alexiamarnier - pinterest: alexgalleryy
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
RedBullBCOne x Reebok
![YouTube post by @RedBullBCOne for Reebok. Caption reads: [...] Tokyo 2025 here: In collaboration with....](https://images.od.modash.io/4459a3eb62f7556f14ee16244103937470790ecc)
Influencer bio
Red Bull BC One is the most prestigious one-on-one B-Boy and B-Girl competition in the world. Every year, thousands of dancers across the globe battle for a chance to represent at the World Final. Sixteen B-Boys and B-Girls earn the right to enter into an all-out battle on the Red Bull BC One stage, but only one will be crowned the champion.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 54.4%
- Posts: 45.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Reebok are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Reebok's influencers average views (Instagram)
Based on each influencer's average views per post
Reebok's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (907.3k avg views/post):
shaffafsp x Reebok
Influencer bio
Cɪᴠɪʟ Eɴɢɪɴᴇᴇʀ 🏡 Deals With Skin Care Products. 2nd Account @mr_cutee__ DM for Paid Collabs 📍Bangalore
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
strongerwithkelly x Reebok
![Instagram post by @strongerwithkelly for Reebok. Caption reads: [...] night plans😉 Come hang with me and the....](https://images.od.modash.io/7daa36442a99c1f2b8cb00a7eb39729d01a8b202)
Influencer bio
Running on coffee, chaos & CrossFit🏋️♀️ Lazar’s crazy Mama 💕 Social Media Girly/HBIC of @strengthinsocial
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Reebok's repeat partnerships
Out of 4.4k unique influencers in our dataset, 133 of them (3%) posted content for Reebok in 3 or more separate calendar months. The most consistent partner is @iamchrisharris, who has collaborated across 12 months with 56 total posts.
Here are 3 examples of Reebok's repeat influencer partnerships, with links to the sponsored content.
iamchrisharris x Reebok
![Instagram post by @iamchrisharris for Reebok. Caption reads: [...] 💅🏽 Teeing off the return of @reebok Golf....](https://images.od.modash.io/00230dcc0a051dd036a16be5ef77f3883df934bc)
rahuldattard x Reebok
![Instagram post by @rahuldattard for Reebok. Caption reads: The all-new @reebok FloatZig X1 is built for [...].](https://images.od.modash.io/8c8476bad4352474b2348fabb1f0f9c38865ba14)
![Instagram post by @rahuldattard for Reebok. Caption reads: [...] 🌍 Every step tells a story… @reebokindia....](https://images.od.modash.io/5b82093e4cb2874ca16ef0910ed3c51041265ef3)
northeastunitedfc x Reebok
![Instagram post by @northeastunitedfc for Reebok. Caption reads: [...] @gurmeet_gk_12 save is our @reebokindia....](https://images.od.modash.io/884835e6d3c0c7ede22f29e28d277c8f169257e8)
![Instagram post by @northeastunitedfc for Reebok. Caption reads: [...] Odisha FC is our NEUFC @reebokindia Swift....](https://images.od.modash.io/464dd36c10435024b0badc0c890b682986e8caa1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Reebok had the most influencer activity. 35.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (8.2%)
- India (6%)
- Indonesia (5.2%)
Reebok's influencer activity by market
Here is another example of Reebok collaborating with an influencer in United States.
quenblackwell x Reebok
![TikTok post by @quenblackwell for Reebok. Caption reads: [...] is HERE and it’s time to lace up my new....](https://images.od.modash.io/ba49eeaf30c61ff794937914a281d75b0dbdce31)
Reebok's influencer activity vs. related brands
Nike and lululemon are direct athletic apparel and footwear competitors to Reebok, competing for the same performance and lifestyle consumers. Both are major brands with strong retail and influencer marketing presence, making them realistic benchmarks.
Total influencer content
Reebok vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
lululemon leads with 29.4k sponsored posts, significantly outpacing Nike (14.4k posts) and Reebok (7.9k posts). Across all three brands, the average volume is 17.2k posts, indicating mature, scaled influencer programs. lululemon has multiple times more total posts than Reebok.
By social platform
Reebok vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Reebok leads on YouTube, while lululemon has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with lululemon at 13k, Reebok at 1.6k, Nike at 0 posts. Reebok's activity is particularly concentrated on Instagram. On TikTok, lululemon has multiple times more posts than Reebok, while Nike has none.
By geographical market
Reebok vs. related brands influencer activity (by country)
Estimated sponsored posts in Reebok's top markets
lululemon has the highest estimated sponsored-post volume in United States (16k posts, 52.8%), United Kingdom (2.2k posts, 7.6%), Canada (1.5k posts, 5.2%), suggesting a North America focus, while Reebok has the highest estimated sponsored-post volume in Japan (649 posts, 8.2%), India (475 posts, 6%), suggesting a Asia focus. Looking at United States specifically, the split is lululemon at 16k posts (52.8%), Reebok at 2.8k posts (35.8%). Reebok's strength in Japan may indicate a home-market focus, while lululemon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nike's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- Hidratei's Influencer Marketing Strategy
- Patrick Ta's Influencer Marketing Strategy
- Truly Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.