We analyzed 8.3k pieces of influencer content sponsored by Reebok over the last 12 months.
This report breaks down where & how Reebok invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Reebok, see here: Reebok influencers.
Reebok's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Reebok's influencer output appears relatively consistent throughout the year, averaging about 685 sponsored posts per month. June recorded the highest volume at 868 posts (27% above average), while February was the quietest at 418 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Reebok's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Reebok.
Here are 3 examples of Reebok's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
BICHOTA SEASON 🖤🦈
Collaboration metrics
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Influencer bio
paris alexmrnier@gmail.com ig: alexiamarnier - pinterest: alexgalleryy
Collaboration metrics
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Influencer bio
Red Bull BC One is the most prestigious one-on-one B-Boy and B-Girl competition in the world. Every year, thousands of dancers across the globe battle for a chance to represent at the World Final. Sixteen B-Boys and B-Girls earn the right to enter into an all-out battle on the Red Bull BC One stage, but only one will be crowned the champion.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Reebok are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Reebok's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
Influencer bio
Sneaker Retail Insights • 20+ yrs exp Sneaker News • Reviews • Global Trends @smartkicksmarket Buy - Sell Marketplace 📍Mumbai
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
📩 syfohendrix@gmail.com
Collaboration metrics
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Out of 4.7k unique influencers in our dataset, 169 of them (4%) posted content for Reebok in 3 or more separate calendar months. The most consistent partner is @iamchrisharris, who has collaborated across 12 months with 59 total posts.
Here are 3 examples of Reebok's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Reebok had the most influencer activity. 33.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Reebok collaborating with an influencer in United States.
Reebok competes with Nike and Venum across athletic footwear/apparel and training culture, especially in fitness and combat-sport-adjacent audiences. These brands fight for similar creator partnerships with athletes and performance-focused communities.
Total sponsored posts tracked (last 12 months)
Nike leads with 9.6k sponsored posts, notably outpacing Reebok (8.3k posts) and Venum (188 posts). Across all three brands, the average volume is 6k posts, indicating mature, scaled influencer programs. Reebok and Nike have similar total post volumes, while Venum has far fewer posts.
Sponsored posts by platform
Among these brands, Nike leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Nike at 2.1k, Reebok at 1.4k, Venum at 29 posts. Reebok's activity is particularly concentrated on Instagram. On Instagram and TikTok, Reebok and Nike post at similar volumes, while Venum posts far less on both platforms.
Estimated sponsored posts in Reebok's top markets
Reebok has the highest estimated sponsored-post volume in United States (2.8k posts, 33.6%), Japan (697 posts, 8.4%), India (498 posts, 6%), suggesting a Asia focus, while Venum has the highest estimated sponsored-post volume in Brazil (31 posts, 16.6%), France (27 posts, 14.2%). Looking at United States specifically, the split is Reebok at 2.8k posts (33.6%), Venum at 53 posts (28.4%). Reebok's strength in United States and Japan may indicate a home-market focus, while Venum shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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