Reebok Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Reebok over the last 12 months.
This report breaks down where & how Reebok invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Reebok, see here: Reebok influencers.
Influencer activity throughout the year
Reebok's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Reebok's influencer activity by month
Number of sponsored posts
Reebok's influencer output appears relatively consistent throughout the year, averaging about 106 sponsored posts per month. July recorded the highest volume at 146 posts (38% above average), while February was the quietest at 58 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Reebok's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (82.8%)
- TikTok: 205 posts (16.2%)
- YouTube: 13 posts (1%)
Reebok's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Reebok.
Here are 3 examples of Reebok's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
rahuldattard x Reebok
![Instagram post by @rahuldattard for Reebok. Caption reads: [...] say I am in love with the Nano X5 by....](https://images.od.modash.io/be8bfc8ae2947fe8c005540ebd4c5cb7068d8752)
Influencer bio
Powered By @reebokindia | 👟🏃 @myproteinin | Code-"RAHULD" 🧪 @liforme | Code -"RAHULD" 🧘🏼♂️ @sesapowerplus | Code-"RAHUL15"🌿
Collaboration metrics
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sofiagrainge x Reebok
Influencer bio
I guess I tik tok now adee@infinitycreativeagency.com
Collaboration metrics
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brysondechambeau x Reebok
![YouTube post by @brysondechambeau for Reebok. Caption reads: [...] Up ➤ https://www.buckedup.com
The new....](https://images.od.modash.io/58eb85fad49372cbdb098e54b95c9a6c54a56a53)
Influencer bio
I hit a little white ball around
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 56.4%
- Posts: 43.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Reebok are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Reebok's influencers average views (Instagram)
Based on each influencer's average views per post
With 40.8% of partnerships featuring creators averaging 10K-50K views, Reebok's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
smartkicksofficial x Reebok
Influencer bio
Sneaker Retail Insights • 20+ yrs exp Sneaker News • Reviews • Global Trends @smartkicksmarket Buy - Sell Marketplace 📍Mumbai
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post):
marialangfors x Reebok
![Instagram post by @marialangfors for Reebok. Caption reads: [...] samarbete med @selectedbrands.nordic....](https://images.od.modash.io/04cbec3f1993ba263b08590cdfc8a33413824c73)
Influencer bio
CrossFit Games Athlete 🇸🇪 ONLINE KOST & TRÄNINGSCOACH 🥗💪⤵️ NOCCO athlet 🖤 Reebok ambassador 👟 @rxperformance.se Maria15💰 INTRESSEANMÄLAN COACHING ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Reebok's repeat partnerships
Out of 948 unique influencers in our dataset, 38 of them (4%) posted content for Reebok in 3 or more separate calendar months. The most consistent partner is @rahuldattard, who has collaborated across 11 months with 26 total posts.
Here are 3 examples of Reebok's repeat influencer partnerships, with links to the sponsored content.
rahuldattard x Reebok
![Instagram post by @rahuldattard for Reebok. Caption reads: The all-new @reebok FloatZig X1 is built for [...].](https://images.od.modash.io/8c8476bad4352474b2348fabb1f0f9c38865ba14)
![Instagram post by @rahuldattard for Reebok. Caption reads: [...] flow into your fastest miles.
@reebokindia....](https://images.od.modash.io/89fb10f8a8c6abe061391e31dd33d66cd05b90dc)
matita.cl x Reebok
![Instagram post by @matita.cl for Reebok. Caption reads: [...] hay que verse siempre fresco! @reebokchile....](https://images.od.modash.io/0379acfe2209fdbbfbd17224863a3e255e0bce82)
![Instagram post by @matita.cl for Reebok. Caption reads: [...] su máxima expresión junto a @reebokchile....](https://images.od.modash.io/236f0fb45d5fc441ae023350663cd1e2bf4162a1)
![Instagram post by @matita.cl for Reebok. Caption reads: [...] en @lollapaloozacl gracias a @reebokchile....](https://images.od.modash.io/84b205853dd3b3643b14a17f8bcf26851ebb255f)
rodrigodiazrioseco x Reebok
![Instagram post by @rodrigodiazrioseco for Reebok. Caption reads: [...] @lollapaloozacl 🙌🏻🧡
.
@reebokchile....](https://images.od.modash.io/ed1bc5b0072554f5f3a2b2ce15a7519f8ca6c106)
![Instagram post by @rodrigodiazrioseco for Reebok. Caption reads: [...] en @lollapaloozacl junto a @reebokchile....](https://images.od.modash.io/f7d1d54977e525abad27c9cbaab3dfd95e3755ce)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Reebok had the most influencer activity. 43.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7.9%)
- Mexico (6.1%)
- Brazil (5.6%)
Reebok's influencer activity by market
Here is another example of Reebok collaborating with an influencer in United States.
taapsee x Reebok
![Instagram post by @taapsee for Reebok. Caption reads: [...] Comment your #ClassicYou pairing.....](https://images.od.modash.io/6320f8361d825dccf023f503c475af1cbcb742b7)
Reebok's influencer activity vs. related brands
Nike and lululemon are major global athletic footwear and apparel brands that compete directly with Reebok across training, lifestyle, and performance categories. They also run highly visible influencer and athlete-partner programs that make them strong benchmarks for Reebok’s influencer marketing strategy.
Total influencer content
Reebok vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Nike leads with 9.6k sponsored posts, significantly outpacing lululemon (4.1k posts) and Reebok (1.3k posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs. Nike has several times more total posts than Reebok and lululemon.
By social platform
Reebok vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Nike leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Nike at 7.3k, lululemon at 2.7k, Reebok at 1.1k posts. Reebok's activity is particularly concentrated on Instagram. On Instagram and TikTok, Nike has several times more posts than Reebok.
By geographical market
Reebok vs. related brands influencer activity (by country)
Estimated sponsored posts in Reebok's top markets
lululemon has the highest estimated sponsored-post volume in United States (2.3k posts, 56.3%), United Kingdom (282 posts, 6.8%), Japan (278 posts, 6.7%), while Reebok has the highest estimated sponsored-post volume in India (100 posts, 7.9%), Mexico (77 posts, 6.1%). Looking at United States specifically, the split is lululemon at 2.3k posts (56.3%), Reebok at 557 posts (43.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nike's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- Barenbliss's Influencer Marketing Strategy
- Jisulife's Influencer Marketing Strategy
- Truly Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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