Reebok Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.9k pieces of influencer content sponsored by Reebok over the last 12 months.
This report breaks down where & how Reebok invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Reebok, see here: Reebok influencers.
Influencer activity throughout the year
Reebok's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Reebok's influencer activity by month
Number of sponsored posts
Reebok's influencer output appears relatively consistent throughout the year, averaging about 661 sponsored posts per month. April recorded the highest volume at 941 posts (42% above average), while June was the quietest at 209 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Reebok's sponsored influencer collaborations break down by social platform:
- Instagram: 6.2k posts (77.6%)
- TikTok: 1.6k posts (20.3%)
- YouTube: 163 posts (2.1%)
Reebok's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Reebok.
Here are 3 examples of Reebok's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
rahuldattard x Reebok
Influencer bio
@reebokindia | Athlete 🏃🏻🏋🏻🧘🏻 @whoop @liforme | Code -"RAHULD" 🧘🏼♂️ Handstands Around The World 🌍
Collaboration metrics
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alexmrnier x Reebok
Influencer bio
paris alexia@migosmedia.com ig: alexiamarnier - pinterest: alexgalleryy
Collaboration metrics
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RedBullBCOne x Reebok
![YouTube post by @RedBullBCOne for Reebok. Caption reads: [...] Tokyo 2025 here: In collaboration with....](https://images.od.modash.io/4459a3eb62f7556f14ee16244103937470790ecc)
Influencer bio
Red Bull BC One is the most prestigious one-on-one B-Boy and B-Girl competition in the world. Every year, thousands of dancers across the globe battle for a chance to represent at the World Final. Sixteen B-Boys and B-Girls earn the right to enter into an all-out battle on the Red Bull BC One stage, but only one will be crowned the champion.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 54.4%
- Posts: 45.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Reebok are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Reebok's influencers average views (Instagram)
Based on each influencer's average views per post
Reebok's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (721.4k avg views/post):
naileadevora x Reebok
Influencer bio
@ease
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
matita.cl x Reebok
![Instagram post by @matita.cl for Reebok. Caption reads: [...] 👟 para bailar bailar Break 🕺🏻🤸🏻♂️....](https://images.od.modash.io/5fffa3f4e35e6736a3c6e63a5bc47cc80bbdcbb3)
Influencer bio
Artista / Atleta 🇨🇱 @reebokchile
Collaboration metrics
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Reebok's repeat partnerships
Out of 4.3k unique influencers in our dataset, 124 of them (3%) posted content for Reebok in 3 or more separate calendar months. The most consistent partner is @rahuldattard, who has collaborated across 12 months with 24 total posts.
Here are 3 examples of Reebok's repeat influencer partnerships, with links to the sponsored content.
rahuldattard x Reebok
![Instagram post by @rahuldattard for Reebok. Caption reads: The all-new @reebok FloatZig X1 is built for [...].](https://images.od.modash.io/8c8476bad4352474b2348fabb1f0f9c38865ba14)
northeastunitedfc x Reebok
![Instagram post by @northeastunitedfc for Reebok. Caption reads: [...] @gurmeet_gk_12 save is our @reebokindia....](https://images.od.modash.io/884835e6d3c0c7ede22f29e28d277c8f169257e8)
![Instagram post by @northeastunitedfc for Reebok. Caption reads: [...] Odisha FC is our NEUFC @reebokindia Swift....](https://images.od.modash.io/464dd36c10435024b0badc0c890b682986e8caa1)
matita.cl x Reebok
![Instagram post by @matita.cl for Reebok. Caption reads: [...] se da solo con mis Club C @reebokchile....](https://images.od.modash.io/63c667c6549e201e82cca23aca09cc1aa21fdc77)
![Instagram post by @matita.cl for Reebok. Caption reads: [...] porque el corte lo dan las @reebokchile....](https://images.od.modash.io/e5b6d85851c86c483f2f10e403973cd261d3cb33)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Reebok had the most influencer activity. 29.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (9.4%)
- India (7.3%)
- Indonesia (6.9%)
Reebok's influencer activity by market
Here is another example of Reebok collaborating with an influencer in United States.
quenblackwell x Reebok
![TikTok post by @quenblackwell for Reebok. Caption reads: [...] is HERE and it’s time to lace up my new....](https://images.od.modash.io/ba49eeaf30c61ff794937914a281d75b0dbdce31)
Reebok's influencer activity vs. related brands
Reebok competes with Nike and lululemon across athletic footwear and apparel, targeting fitness and sport lifestyle consumers. Their influencer ecosystems often overlap in training, streetwear, and performance storytelling that drives brand preference.
Total influencer content
Reebok vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Nike leads with 40.8k sponsored posts, significantly outpacing lululemon (29.4k posts) and Reebok (7.9k posts). Across all three brands, the average volume is 26.1k posts, indicating mature, scaled influencer programs. Nike has several times more total posts than Reebok and lululemon.
By social platform
Reebok vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Reebok leads on YouTube, while Nike has the most activity on Instagram and lululemon has the most activity on TikTok. The gap is most notable on Instagram, with Nike at 28.8k, lululemon at 16.8k, Reebok at 6.2k posts. Reebok's activity is particularly concentrated on Instagram. On Instagram and TikTok, Nike has several times more posts than Reebok.
By geographical market
Reebok vs. related brands influencer activity (by country)
Estimated sponsored posts in Reebok's top markets
Nike has the highest estimated sponsored-post volume in United States (17k posts, 42.1%), Brazil (2.9k posts, 7%), Japan (2.8k posts, 6.8%), while lululemon leads in United Kingdom with 2.6k posts (8.9%), while Reebok leads in India with 580 posts (7.3%). Looking at United States specifically, the split is Nike at 17k posts (42.1%), lululemon at 15k posts (51.8%), Reebok at 2.3k posts (29.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nike's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- Hidratei's Influencer Marketing Strategy
- Patrick Ta's Influencer Marketing Strategy
- Truly Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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