nothing Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.7k pieces of influencer content sponsored by nothing over the last 12 months.
This report breaks down where & how nothing invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with nothing, see here: nothing influencers.
Influencer activity throughout the year
nothing's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
nothing's influencer activity by month
Number of sponsored posts
nothing's influencer activity appears to have tapered over the year, from 150 posts in January down to 311 in December. March was the busiest month at 841 posts, 174% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of nothing's sponsored influencer collaborations break down by social platform:
- Instagram: 2.7k posts (73.1%)
- TikTok: 991 posts (26.9%)
nothing's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for nothing.
Here are 2 examples of nothing's recent sponsored collaborations (one each for Instagram, TikTok).
royalchallengers.bengaluru x nothing
![Instagram post by @royalchallengers.bengaluru for nothing. Caption reads: [...] fifty, Rajat Patidar gets a Nothing (4a)....](https://images.od.modash.io/4d03b30e68872b8bf2e814fa9b81f46c7e6e954b)
Influencer bio
The Official Instagram handle of your favourite IPL and WPL team Royal Challengers Bengaluru. Social Media Partner: @emmvee_group Stay connected👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
dannytrn x nothing
![TikTok post by @dannytrn for nothing. Caption reads: [...] | Built different. Shot different. By....](https://images.od.modash.io/4af2fb7f7b9f3a617c023db1d58cd249c2bbbf45)
Influencer bio
Insta: dannytrn CEO of Productvideos 🎥 📧 danny@wecreate.media
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 61.4%
- Posts: 38.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers nothing are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
nothing's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.8% of partnerships featuring creators averaging 10K-50K views, nothing's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.0M avg views/post):
fazdes x nothing
Influencer bio
Self-taught Art • Design • Creative Direction Learn 3D illustration in my Masterclass below. Procreate brushes & freebies ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.3k avg views/post):
salahghamed x nothing
Influencer bio
💻 Tech 🎥 Cinematography 🎧 Audiophile 🔌 3D Printing 📍 Amman, Jordan 🇯🇴 👉 Twitter/Facebook/TikTok @SalahGHamed
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
nothing's repeat partnerships
Out of 1.9k unique influencers in our dataset, 58 of them (3%) posted content for nothing in 3 or more separate calendar months. The most consistent partner is @ajeeshajayakhosh, who has collaborated across 12 months with 78 total posts.
Here are 3 examples of nothing's repeat influencer partnerships, with links to the sponsored content.
ajeeshajayakhosh x nothing
![Instagram post by @ajeeshajayakhosh for nothing. Caption reads: [...] 2Pro #withcmfphone2pro #withnothing....](https://images.od.modash.io/dbf99d4bec707f08b6f76a44aeb6d16af8f01c15)
![Instagram post by @ajeeshajayakhosh for nothing. Caption reads: [...] 2Pro #withcmfphone2pro #withnothing....](https://images.od.modash.io/9d4a13f8ba67b53a3b8d00b63214e00d4ff2c858)
jithinjayachandran_ x nothing
![Instagram post by @jithinjayachandran_ for nothing. Caption reads: [...] which one wins? Portraits on Nothing Phone....](https://images.od.modash.io/311f196be04900b87e3406747215a94e9f22abb1)
clicksbyarijit x nothing
![Instagram post by @clicksbyarijit for nothing. Caption reads: [...] that creamy background bokeh—Nothing really....](https://images.od.modash.io/04e13531ec80911cfb63e95a199cc66f5aa5c880)
![Instagram post by @clicksbyarijit for nothing. Caption reads: [...] Portrait mode on the Nothing Phone (4a) Pro....](https://images.od.modash.io/dfc99ca189252ac0f88f69b486bd6abc6e9c7ddc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, India is where nothing had the most influencer activity. 31.9% of their live influencer content in the last 12 months was posted by Indian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Malaysia (10.2%)
- United States (10%)
- Thailand (8.9%)
nothing's influencer activity by market
Here is another example of nothing collaborating with an influencer in India.
maisamayhoon x nothing
nothing's influencer activity vs. related brands
WHOOP and Shokz compete with nothing for tech enthusiasts influenced by design, performance, and lifestyle use cases. These brands rely on creator reviews and product-in-hand demos to win consideration in crowded device categories.
Total influencer content
nothing vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz leads with 8.4k sponsored posts, significantly outpacing nothing (3.7k posts) and WHOOP (2.2k posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. Shokz has multiple times more total posts than nothing or WHOOP.
By social platform
nothing vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Shokz leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Shokz at 6.9k, nothing at 2.7k, WHOOP at 1.8k posts. nothing's activity is particularly concentrated on Instagram. On Instagram, Shokz has multiple times more posts than nothing or WHOOP.
By geographical market
nothing vs. related brands influencer activity (by country)
Estimated sponsored posts in nothing's top markets
Shokz has the highest estimated sponsored-post volume in United States (2.2k posts, 26.1%), Japan (1.1k posts, 12.9%), France (585 posts, 7%), while nothing has the highest estimated sponsored-post volume in India (1.2k posts, 31.9%), Malaysia (376 posts, 10.2%), suggesting a Asia focus, while WHOOP leads in United Kingdom with 250 posts (11.3%). Looking at United States specifically, the split is Shokz at 2.2k posts (26.1%), WHOOP at 1k posts (45.5%), nothing at 369 posts (10%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- WHOOP's Influencer Marketing Strategy
- Shokz's Influencer Marketing Strategy
- Kylie Cosmetics's Influencer Marketing Strategy
- Hidratei's Influencer Marketing Strategy
- Blissy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.