Blissy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.9k pieces of influencer content sponsored by Blissy over the last 12 months.

This report breaks down where & how Blissy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Blissy, see here: Blissy influencers.

Influencer activity throughout the year

Blissy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Blissy's influencer posting pattern appears irregular, with notable fluctuations month to month. December saw the highest output at 346 posts (45% above the 238 monthly average), while September was the quietest at 112 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blissy's sponsored influencer collaborations break down by social platform:

• TikTok: 2.8k posts (95.7%)
• YouTube: 124 posts (4.3%)

TikTok influencer marketing is a clear focus for Blissy.

Here are 2 examples of Blissy's recent sponsored collaborations (one each for TikTok, YouTube).

danap528 x Blissy

danap528

@danap528

09 Jul, 25

7.2M

54k

Replying to @Krs10 @Blissy Brand Blissy Mulberry Silk bonnet, 100% [...]

Influencer bio

34 y/o Christian, wife & sahm of 3 baby #4 on the way affordable fashion & looks for less 📍MPLS, MN pr/collabs: danamp528@gmail.com

Collaboration metrics

Post views7.2M

Post EMV $146.7k

More influencer data

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kallmekris x Blissy

kallmekris

@kallmekris

06 May, 26

1.3M

42.8k

Sign up for your one-dollar-per-month trial today at Head to to get your free gift with purchase, and start The Good Habit today! Wake up with clearer skin, smoother hair, and cooler sleep—use code CCCM for an extra 30% off at I HAVE A 2ND CHANNEL! I do reaction, reading reddit and other fun videos there! Check out my Podcast, "Crime, Conspiracy, Cults & Murder" everywhere you listen to podcasts! 🎧 Spotify Podcast: 🎧 Apple Podcast: 🍬My Co-owned Candy Company SourBoys & NEW LIL GUYS! Appreciate you! Social Media: Editor: Jason Christopher Mayer IG: @jayjaymay ‼️Disclaimer‼️: This video contains discussions of true crime events that may be disturbing to some viewers. It is intended for mature audiences and for educational purposes only. Viewer discretion is advised. The content is presented in a storytelling style for artistic expression and does not promote violence or harm.

Influencer bio

Subscribe for some subpar content, true crime deep dives & some laughs.

Collaboration metrics

Post views1.3M

Post EMV $42.5k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 75.7% of partnerships featuring creators averaging <1K views, Blissy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (34.5k avg views/post):

annikaaleonaa x Blissy

annikaaleonaa

@annikaaleonaa

12 Dec, 25

65.4k

1.9k

wish i found out about this sooner @Blissy Brand 💕💤 #blissypillowcase [...]

Influencer bio

20 || IM JUST A GIRL🎀✨ 💌: annikatoguchi@gmail.com

Collaboration metrics

Post views65.4k

Post EMV $1.4k

More influencer data

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And here is another example with a smaller creator on TikTok (9.5k avg views/post):

amy_mom_finds x Blissy

amy_mom_finds

@amy_mom_finds

23 Nov, 25

27.3k

25

[...] her sleep… this is the gift from @Blissy Brand Real mulberry silk = cooler [...]

Influencer bio

Fashion pro 🛍️ 41 | sharing (mostly) fashion faves Elevated & easy Petite friendly

Collaboration metrics

Post views27.3k

Post EMV $547

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Blissy's repeat partnerships

lunafoxrae x Blissy

lunafoxrae

@lunafoxrae

22 Jan, 26

4.5M

58.2k

[...] #tiktokshopcreatorpicks @Blissy Brand

lunafoxrae

@lunafoxrae

20 Sep, 25

2M

14.5k

[...] crown stays protected 👑💤 @Blissy Brand

lunafoxrae

@lunafoxrae

14 Sep, 25

442.4k

3.4k

[...] No More Breakage, Sis 👑🛌 @Blissy Brand

vanessaandxander x Blissy

vanessaandxander

@vanessaandxander

04 Sep, 25

13.6k

134

[...] Earth right here!➡︎ 👏Thanks Blissy. Get better sleep, hair and [...]

vanessaandxander

@vanessaandxander

14 May, 26

5.4k

143

[...] a store near you. ➡︎ 👏Thanks Blissy. Because you’re a listener, [...]

vanessaandxander

@vanessaandxander

11 Dec, 25

4.3k

95

[...] doctor today. ➡︎ 👏Thanks Blissy. Get better sleep, hair and [...]

goodnesshavens x Blissy

goodnesshavens

@goodnesshavens

02 Nov, 25

1.6M

2.2k

Blissy 100% silk pillowcases are 25% [...]

goodnesshavens

@goodnesshavens

30 Aug, 25

370.1k

668

[...] #hairbonnet #hairregrowth @Blissy Brand

goodnesshavens

@goodnesshavens

08 Jul, 25

290.7k

1.1k

[...] damaged hair check out the Blissy silk sleep bonnet!! [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (7.7%)
• United Kingdom (6.6%)
• Australia (2.8%)

Here is another example of Blissy collaborating with an influencer in United States.

lunafoxrae x Blissy

lunafoxrae

@lunafoxrae

22 Jan, 26

4.5M

58.2k

[...] #hairprotection #tiktokshopcreatorpicks @Blissy Brand

Blissy's influencer activity vs. related brands

Blissy competes in premium sleep and bedding essentials, making Brooklinen a close peer in direct-to-consumer bedding and lifestyle marketing. Bedsure Home is another strong competitor in the broader bedding/textiles space, overlapping on products like pillowcases and home comfort essentials at a different price tier.

Total influencer content

Bedsure Home leads with 3.9k sponsored posts, significantly outpacing Blissy (2.9k posts) and Brooklinen (1.2k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.

By social platform

Blissy leads on YouTube, while Bedsure Home has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Bedsure Home at 3.3k, Blissy at 2.8k, Brooklinen at 693 posts. Blissy's activity is particularly concentrated on TikTok. Blissy has far fewer Instagram posts than Brooklinen and Bedsure Home.

By geographical market

Bedsure Home has the highest estimated sponsored-post volume in United States (2.1k posts, 55.2%), Turkey (317 posts, 8.2%), while Blissy has the highest estimated sponsored-post volume in Canada (222 posts, 7.7%), United Kingdom (190 posts, 6.6%). Looking at United States specifically, the split is Bedsure Home at 2.1k posts (55.2%), Blissy at 2.1k posts (73%), Brooklinen at 965 posts (78.6%). Blissy's strength in United Kingdom may indicate a home-market focus, while Bedsure Home shows broader regional investment.