Blissy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by Blissy over the last 12 months.
This report breaks down where & how Blissy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Blissy, see here: Blissy influencers.
Influencer activity throughout the year
Blissy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Blissy's influencer activity by month
Number of sponsored posts
Blissy's sponsored post volume appears to trend upward over the 12-month period, rising from 276 posts in January to 341 in December. The peak month, December, reached 341 posts, 62% higher than the monthly average of 211.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blissy's sponsored influencer collaborations break down by social platform:
- TikTok: 2.6k posts (100%)
Blissy's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Blissy.
Here are 1 examples of Blissy's recent sponsored collaborations (one each for TikTok).
danap528 x Blissy
Influencer bio
34 y/o Christian, wife & sahm of 3 baby #4 on the way affordable fashion & looks for less 📍MN pr/collabs: danamp528@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.2%
- Carousels: 7.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Blissy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Blissy's influencers average views (TikTok)
Based on each influencer's average views per post
With 75.3% of partnerships featuring creators averaging <1K views, Blissy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (316.3k avg views/post):
lifewithadrienne x Blissy
Influencer bio
💌lyfewithadrienne@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
carmen.sahm x Blissy
Influencer bio
Self-care for women 40+. Quiet routines. Real glow ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Blissy's repeat partnerships
Out of 1.4k unique influencers in our dataset, 51 of them (4%) posted content for Blissy in 3 or more separate calendar months. The most consistent partner is @goodnesshavens, who has collaborated across 12 months with 106 total posts.
Here are 3 examples of Blissy's repeat influencer partnerships, with links to the sponsored content.
goodnesshavens x Blissy
![TikTok post by @goodnesshavens for Blissy. Caption reads: Blissy 100% silk pillowcases are 25% [...].](https://images.od.modash.io/554ed3eca0ca783069dd1570c8a0b98cbff6791a)
![TikTok post by @goodnesshavens for Blissy. Caption reads: [...] #hairbonnet #hairregrowth @Blissy Brand.](https://images.od.modash.io/93ffacb8dce9a38eacf509aced5f92bd32c117c2)
![TikTok post by @goodnesshavens for Blissy. Caption reads: [...] damaged hair check out the Blissy silk sleep....](https://images.od.modash.io/b9c441b6803dc476268d59f2e015a59de4cd2e81)
lunafoxrae x Blissy
![TikTok post by @lunafoxrae for Blissy. Caption reads: [...] #tiktokshopcreatorpicks @Blissy Brand.](https://images.od.modash.io/87ada412d9b176e6972e7c0193e567343585f752)
![TikTok post by @lunafoxrae for Blissy. Caption reads: [...] crown stays protected 👑💤 @Blissy Brand.](https://images.od.modash.io/bb20a71bcf3a49521ec3f2e886923321076367f5)
![TikTok post by @lunafoxrae for Blissy. Caption reads: [...] No More Breakage, Sis 👑🛌 @Blissy Brand.](https://images.od.modash.io/4d4fa94553fd832babcafe9edb1421cb8455cb39)
lunafoxraereview x Blissy
![TikTok post by @lunafoxraereview for Blissy. Caption reads: [...] Bonnet Is Ruining Your Hair @Blissy Brand....](https://images.od.modash.io/cf695849b5fa896a5c574f61b74feaa96c6e5def)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Blissy had the most influencer activity. 92.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.1%)
- Germany (1.5%)
- India (1.5%)
Blissy's influencer activity by market
Here is another example of Blissy collaborating with an influencer in United States.
lunafoxrae x Blissy
Blissy's influencer activity vs. related brands
Blissy competes with Brooklinen and Bedsure Home in the sleep-and-bedding category where product feel, before/after results, and UGC reviews are central to influencer-driven acquisition.
Total influencer content
Blissy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 4.1k sponsored posts, significantly outpacing Blissy (2.6k posts) and Brooklinen (1.1k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Bedsure Home has multiple times more total posts than Brooklinen.
By social platform
Blissy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Brooklinen leads on Instagram and YouTube and Bedsure Home leads on TikTok. The gap is most notable on TikTok, with Bedsure Home at 3.7k, Blissy at 2.6k, Brooklinen at 652 posts. Blissy's activity is particularly concentrated on TikTok. Blissy’s posts are concentrated on TikTok, while Brooklinen and Bedsure Home also have hundreds of posts on Instagram.
By geographical market
Blissy vs. related brands influencer activity (by country)
Estimated sponsored posts in Blissy's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (2.4k posts, 58.6%), Turkey (406 posts, 9.9%), India (193 posts, 4.7%), while Blissy has the highest estimated sponsored-post volume in United Kingdom (79 posts, 3.1%), Germany (38 posts, 1.5%), suggesting a Europe focus, while Brooklinen leads in Canada with 70 posts (6.4%). Looking at United States specifically, the split is Bedsure Home at 2.4k posts (58.6%), Blissy at 2.4k posts (92.3%), Brooklinen at 856 posts (77.8%). Blissy's strength in United Kingdom and Germany may indicate a home-market focus, while Bedsure Home shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Brooklinen's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
- BloomChic's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
- Alani Nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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