Blissy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 828 pieces of influencer content sponsored by Blissy over the last 12 months.
This report breaks down where & how Blissy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Blissy, see here: Blissy influencers.
Influencer activity throughout the year
Blissy's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Blissy's influencer activity by month
Number of sponsored posts
Blissy's influencer output appears relatively consistent throughout the year, averaging about 69 sponsored posts per month. December recorded the highest volume at 108 posts (57% above average), while September was the quietest at 39 posts.
Blissy's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 9.6M, while December recorded the least at 87.4k. Across all tracked posts in the 12-month window, average views per post were 25.6k. Interestingly, the highest-view month (April) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @reagsrobertson3, generated 9.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blissy's sponsored influencer collaborations break down by social platform:
- TikTok: 674 posts (81.4%)
- Instagram: 81 posts (9.8%)
- YouTube: 73 posts (8.8%)
Blissy's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Blissy.
Here are 3 examples of Blissy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
bealittlejoyful x Blissy
Influencer bio
14 yrs old. #DwarfismAwareness Managed by mom. Be kind. Rude comments banned. Repped by @kelloinclusive
Collaboration metrics
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reagsrobertson3 x Blissy
![TikTok post by @reagsrobertson3 for Blissy. Caption reads: @Blissy Brand #blissy #silkpillowcase [...].](https://images.od.modash.io/0172e9ca4c38341068802158314bc4c378455335)
Influencer bio
items I luv, deals you deserve yes the bills are this high
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
whitneycummings x Blissy
![YouTube post by @whitneycummings for Blissy. Caption reads: [...]....](https://images.od.modash.io/b02b027a3509010e977ce084e81d732f8dcd6c91)
Influencer bio
Whitney Cummings - BIG BABY TOUR 2025 Get your tickets at WhitneyCummings.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Blissy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Blissy's influencers average views (TikTok)
Based on each influencer's average views per post
With 78.1% of partnerships featuring creators averaging <1K views, Blissy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (28.6k avg views/post):
lunafoxraereview x Blissy
Influencer bio
Brand Deals Managed via @lunafoxrae Collabs: 📩 socialmediascucess@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
carmen.sahm x Blissy
Influencer bio
Self-care for women 40+. Quiet routines. Real glow ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Blissy's repeat partnerships
Out of 578 unique influencers in our dataset, 17 of them (3%) posted content for Blissy in 3 or more separate calendar months. The most consistent partner is @vanessaandxander, who has collaborated across 11 months with 11 total posts.
Here are 3 examples of Blissy's repeat influencer partnerships, with links to the sponsored content.
vanessaandxander x Blissy
![YouTube post by @vanessaandxander for Blissy. Caption reads: [...] Blissy. Get better sleep, hair and [...].](https://images.od.modash.io/31a4e6c12a37076f1a37ed9bb6a6646a601405ef)
![YouTube post by @vanessaandxander for Blissy. Caption reads: [...] Blissy. Get better sleep, hair and [...].](https://images.od.modash.io/ac8f3bf27c9ad907b7112478fa140a4f0db9f662)
![YouTube post by @vanessaandxander for Blissy. Caption reads: [...] Thanks Blissy. Get better sleep, hair, and....](https://images.od.modash.io/59d6adce91f507d19c380d6428a91e2ff91d459e)
LetsGetHaunted x Blissy
![YouTube post by @LetsGetHaunted for Blissy. Caption reads: [...] I: FRIENDLY ROBOTS
00:15:52 BLISSY....](https://images.od.modash.io/8b4a88b9226a2c88ef61f8938e5183536a6865d3)
![YouTube post by @LetsGetHaunted for Blissy. Caption reads: [...] CONCEPT SUITES
00:30:38 - BLISSY....](https://images.od.modash.io/309256297f68eff9d1aa472a7919c84d893087bb)
![YouTube post by @LetsGetHaunted for Blissy. Caption reads: [...] DO THE EXPERTS SAY?
01:36:30 - BLISSY....](https://images.od.modash.io/f06c7cc655d131016674e5586ccb22fd137aca2a)
goodnesshavens x Blissy
![TikTok post by @goodnesshavens for Blissy. Caption reads: Blissy 100% silk pillowcases are 25% [...].](https://images.od.modash.io/554ed3eca0ca783069dd1570c8a0b98cbff6791a)
![TikTok post by @goodnesshavens for Blissy. Caption reads: [...] #hairbonnet #hairregrowth @Blissy Brand .](https://images.od.modash.io/93ffacb8dce9a38eacf509aced5f92bd32c117c2)
![TikTok post by @goodnesshavens for Blissy. Caption reads: [...] Great🌸 All 24 colors of the Blissy 100%....](https://images.od.modash.io/03f4d05b5b22438e83e5c2fdbfa95f92c06fbd80)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Blissy had the most influencer activity. 66.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.9%)
- Canada (5.8%)
- India (4.2%)
Blissy's influencer activity by market
Here is another example of Blissy collaborating with an influencer in United States.
danap528 x Blissy
Blissy's influencer activity vs. related brands
Blissy overlaps with Brooklinen and Bedsure Home as sleep-focused home textile brands often promoted through self-care and bedroom aesthetic content. They compete for the same consumers upgrading bedding and nighttime routines via influencer recommendations.
Total influencer content
Blissy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 1.1k sponsored posts, significantly outpacing Blissy (828 posts) and Brooklinen (353 posts). Across all three brands, the average volume is 766 posts, suggesting moderate but consistent investment.
By social platform
Blissy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Blissy leads on YouTube, while Brooklinen has the most activity on Instagram and Bedsure Home has the most activity on TikTok. The gap is most notable on TikTok, with Bedsure Home at 913, Blissy at 674, Brooklinen at 136 posts. Blissy's activity is particularly concentrated on TikTok. On YouTube, Blissy has 73 posts, which is far more than Brooklinen (3) and Bedsure Home (12).
By geographical market
Blissy vs. related brands influencer activity (by country)
Estimated sponsored posts in Blissy's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (645 posts, 57.7%), Turkey (75 posts, 6.7%), while Blissy has the highest estimated sponsored-post volume in United Kingdom (74 posts, 8.9%), Canada (48 posts, 5.8%). Looking at United States specifically, the split is Bedsure Home at 645 posts (57.7%), Blissy at 552 posts (66.7%), Brooklinen at 283 posts (80.1%). Blissy's strength in United Kingdom may indicate a home-market focus, while Bedsure Home shows broader regional investment.
Read more influencer strategy breakdowns
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