Blissy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.1k pieces of influencer content sponsored by Blissy over the last 12 months.

This report breaks down where & how Blissy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Blissy, see here: Blissy influencers.

Influencer activity throughout the year

Blissy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Blissy's influencer posting pattern appears irregular, with notable fluctuations month to month. August saw the highest output at 361 posts (44% above the 250 monthly average), while September was the quietest at 112 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blissy's sponsored influencer collaborations break down by social platform:

• TikTok: 2.9k posts (95.8%)
• YouTube: 130 posts (4.2%)

TikTok influencer marketing is a clear focus for Blissy.

Here are 2 examples of Blissy's recent sponsored collaborations (one each for TikTok, YouTube).

lunafoxrae x Blissy

lunafoxrae

@lunafoxrae

22 Jan, 26

4.5M

58.2k

[...] #hairprotection #tiktokshopcreatorpicks @Blissy Brand

Influencer bio

Certified girls girl 🎀 Here for your full glam glow up 🦋 Only sharing what I love 👇🏽 skincare | beauty | gossip Collabs: 📩 lunafoxrae@nowadaystalent.com

Collaboration metrics

Post views4.5M

Post EMV $92.9k

More influencer data

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kallmekris x Blissy

kallmekris

@kallmekris

06 May, 26

1.4M

44.6k

Sign up for your one-dollar-per-month trial today at Head to to get your free gift with purchase, and start The Good Habit today! Wake up with clearer skin, smoother hair, and cooler sleep—use code CCCM for an extra 30% off at I HAVE A 2ND CHANNEL! I do reaction, reading reddit and other fun videos there! Check out my Podcast, "Crime, Conspiracy, Cults & Murder" everywhere you listen to podcasts! 🎧 Spotify Podcast: 🎧 Apple Podcast: 🍬My Co-owned Candy Company SourBoys & NEW LIL GUYS! Appreciate you! Social Media: Editor: Jason Christopher Mayer IG: @jayjaymay ‼️Disclaimer‼️: This video contains discussions of true crime events that may be disturbing to some viewers. It is intended for mature audiences and for educational purposes only. Viewer discretion is advised. The content is presented in a storytelling style for artistic expression and does not promote violence or harm.

Influencer bio

Subscribe for some subpar content, true crime deep dives & some laughs.

Collaboration metrics

Post views1.4M

Post EMV $45.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 78.1% of partnerships featuring creators averaging <1K views, Blissy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (35.0k avg views/post):

alisagregoryy x Blissy

alisagregoryy

@alisagregoryy

01 Apr, 26

48.1k

911

[...] and the bonnets and pillowcases from @Blissy Brand are the highest quality I’ve seen! [...]

Influencer bio

† 💌: alisagregoryy@gmail.com 📍RVA / NYC

Collaboration metrics

Post views48.1k

Post EMV $1.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

amy_mom_finds x Blissy

amy_mom_finds

@amy_mom_finds

23 Nov, 25

27.3k

25

[...] her sleep… this is the gift from @Blissy Brand Real mulberry silk = cooler [...]

Influencer bio

Just a busy 42 YO architect and mom with no time for BS finding my style and sharing what I love.

Collaboration metrics

Post views27.3k

Post EMV $547

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Blissy's repeat partnerships

lunafoxrae x Blissy

lunafoxrae

@lunafoxrae

22 Jan, 26

4.5M

58.2k

[...] #tiktokshopcreatorpicks @Blissy Brand

lunafoxrae

@lunafoxrae

20 Sep, 25

2M

14.5k

[...] crown stays protected 👑💤 @Blissy Brand

lunafoxrae

@lunafoxrae

14 Sep, 25

442.4k

3.4k

[...] No More Breakage, Sis 👑🛌 @Blissy Brand

vanessaandxander x Blissy

vanessaandxander

@vanessaandxander

06 Aug, 26

21.2k

530

[...] 👏Thanks Blissy. Because you’re a listener, [...]

vanessaandxander

@vanessaandxander

03 Sep, 26

13.6k

176

[...] for 20% off. ➡︎ 👏Thanks Blissy. Because you’re a listener, [...]

vanessaandxander

@vanessaandxander

04 Sep, 25

13.6k

134

[...] Earth right here!➡︎ 👏Thanks Blissy. Get better sleep, hair and [...]

ladiesandtangents x Blissy

ladiesandtangents

@ladiesandtangents

02 Dec, 25

17k

621

[...] sleep, hair and skin with Blissy and use LADIESPOD to get an [...]

ladiesandtangents

@ladiesandtangents

07 Oct, 25

13.1k

539

[...] sleep, hair and skin with Blissy and use LADIESPOD to get an [...]

ladiesandtangents

@ladiesandtangents

11 Nov, 25

12.4k

525

[...] sleep, hair and skin with Blissy and use LADIESPOD to get an [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (9.3%)
• United Kingdom (7.6%)
• Australia (3.9%)

Here is another example of Blissy collaborating with an influencer in United States.

bcartercreative x Blissy

bcartercreative

@bcartercreative

07 Dec, 25

2.4M

11.1k

Only @Blissy Brand Mulberry silk for this hair 😍 [...]

Blissy's influencer activity vs. related brands

Blissy, Brooklinen, and Lull all compete in the sleep and comfort ecosystem, appealing to consumers investing in better rest at home. Influencers for these brands typically sell the promise of improved sleep quality through routine-focused testimonials.

Total influencer content

Blissy leads with 3.1k sponsored posts, significantly outpacing Brooklinen (1.3k posts) and Lull (80 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments. Blissy has far more total posts than Brooklinen and Lull.

By social platform

Blissy leads on TikTok and YouTube, while Brooklinen leads on Instagram. The gap is most notable on TikTok, with Blissy at 2.9k, Brooklinen at 716, Lull at 22 posts. Blissy's activity is particularly concentrated on TikTok. Blissy’s posting is heavily concentrated on TikTok, with no Instagram posts shown here.

By geographical market

Blissy has the highest estimated sponsored-post volume in United States (2.3k posts, 75%), Canada (286 posts, 9.3%), United Kingdom (234 posts, 7.6%), suggesting a North America focus, while Lull leads in Brazil with 3 posts (4.1%). Looking at United States specifically, the split is Blissy at 2.3k posts (75%), Brooklinen at 1k posts (77.3%), Lull at 62 posts (78.1%). Blissy's strength in United States and United Kingdom may indicate a home-market focus, while Lull shows broader regional investment.