Blissy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.4k pieces of influencer content sponsored by Blissy over the last 12 months.

This report breaks down where & how Blissy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Blissy, see here: Blissy influencers.

Influencer activity throughout the year

Blissy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Blissy's sponsored post volume appears to trend upward over the 12-month period, rising from 279 posts in January to 349 in December. The peak month, December, reached 349 posts, 72% higher than the monthly average of 203.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blissy's sponsored influencer collaborations break down by social platform:

• TikTok: 2.3k posts (96%)
• YouTube: 98 posts (4%)

TikTok influencer marketing is a clear focus for Blissy.

Here are 2 examples of Blissy's recent sponsored collaborations (one each for TikTok, YouTube).

reagsrobertson3 x Blissy

reagsrobertson3

@reagsrobertson3

14 Apr, 25

9.4M

47.1k

@Blissy Brand #blissy #silkpillowcase [...]

Influencer bio

items I luv, deals you deserve yes the bills are this high

Collaboration metrics

Post views9.4M

Post EMV $190.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

kallmekris x Blissy

kallmekris

@kallmekris

12 Nov, 25

646.6k

24.6k

[...] -Get better sleep, hair and skin with Blissy and use CCCM to get an additional 30% off [...]

Influencer bio

Subscribe for some subpar content, true crime deep dives & some laughs.

Collaboration metrics

Post views646.6k

Post EMV $21.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 72.3% of partnerships featuring creators averaging <1K views, Blissy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (313.5k avg views/post):

lifewithadrienne x Blissy

lifewithadrienne

@lifewithadrienne

18 Jun, 25

437.5k

28.7k

My upgraded nightly routine with Blissy. Shop Blissy now at my link in bio [...]

Influencer bio

💌 Max@status-mgmt.com lyfewithadrienne@gmail.com

Collaboration metrics

Post views437.5k

Post EMV $10.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

amy_mom_finds x Blissy

amy_mom_finds

@amy_mom_finds

23 Nov, 25

27.3k

25

[...] her sleep… this is the gift from @Blissy Brand Real mulberry silk = cooler [...]

Influencer bio

✨40+ WFH mom of 2 Relatable finds for real life✨ Fashion • Skincare • Home

Collaboration metrics

Post views27.3k

Post EMV $547

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Blissy's repeat partnerships

vanessaandxander x Blissy

vanessaandxander

@vanessaandxander

04 Sep, 25

13.6k

134

[...] Earth right here!➡︎ 👏Thanks Blissy. Get better sleep, hair and [...]

vanessaandxander

@vanessaandxander

06 Nov, 25

6.1k

136

[...] Earth right here!➡︎ 👏Thanks Blissy. Get better sleep, hair and [...]

vanessaandxander

@vanessaandxander

11 Dec, 25

3.8k

86

[...] doctor today. ➡︎ 👏Thanks Blissy. Get better sleep, hair and [...]

goodnesshavens x Blissy

goodnesshavens

@goodnesshavens

02 Nov, 25

1.6M

2.2k

Blissy 100% silk pillowcases are 25% [...]

goodnesshavens

@goodnesshavens

08 Jul, 25

290.7k

1.1k

[...] damaged hair check out the Blissy silk sleep bonnet!! [...]

goodnesshavens

@goodnesshavens

21 Aug, 25

255.9k

334

[...] #hairbonnet #hairregrowth @Blissy Brand

hestergrey x Blissy

hestergrey

@hestergrey

14 Jul, 25

6.2k

8

[...] limited time, July 13th 2025. #blissybrand @Blissy Brand #bonnets [...]

hestergrey

@hestergrey

27 Jun, 25

3.7k

#dealsforyoudays #blissybrand #sleeproutine [...]

hestergrey

@hestergrey

04 Aug, 25

1.8k

3

@Blissy Brand #blissybrand [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (7.7%)
• United Kingdom (7%)
• India (4.9%)

Here is another example of Blissy collaborating with an influencer in United States.

lunafoxrae x Blissy

lunafoxrae

@lunafoxrae

22 Jan, 26

4.5M

58.2k

[...] #hairprotection #tiktokshopcreatorpicks @Blissy Brand

Blissy's influencer activity vs. related brands

Blissy competes in sleep and home comfort products where tactile benefits and routines drive content. Brooklinen and Lull also target the sleep/bedroom category and rely on creator reviews to communicate comfort and quality.

Total influencer content

Blissy leads with 2.4k sponsored posts, significantly outpacing Brooklinen (1.1k posts) and Lull (119 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. Blissy has more than double the total posts of Brooklinen and far more than Lull.

By social platform

Blissy leads on TikTok and YouTube, while Brooklinen leads on Instagram. The gap is most notable on TikTok, with Blissy at 2.3k, Brooklinen at 604, Lull at 31 posts. Blissy's activity is particularly concentrated on TikTok. Blissy posts heavily on TikTok while having no Instagram posts, whereas Brooklinen and Lull both have Instagram activity.

By geographical market

Blissy has the highest estimated sponsored-post volume in United States (1.8k posts, 72%), Canada (187 posts, 7.7%), United Kingdom (170 posts, 7%), suggesting a North America focus, while Lull leads in Brazil with 5 posts (4.6%). Looking at United States specifically, the split is Blissy at 1.8k posts (72%), Brooklinen at 894 posts (78.6%), Lull at 92 posts (77.5%). Blissy's strength in United States and United Kingdom may indicate a home-market focus, while Lull shows broader regional investment.