Kylie Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Kylie Cosmetics over the last 12 months.
This report breaks down where & how Kylie Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kylie Cosmetics, see here: Kylie Cosmetics influencers.
Influencer activity throughout the year
Kylie Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Kylie Cosmetics's influencer activity by month
Number of sponsored posts
Kylie Cosmetics's sponsored post volume peaks in January with 218 posts, 59% higher than the monthly average of 137. April recorded the lowest activity at 84 posts, 39% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kylie Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 906 posts (55.3%)
- Instagram: 726 posts (44.3%)
- YouTube: 6 posts (0.4%)
Kylie Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kylie Cosmetics.
Here are 3 examples of Kylie Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
salliqueenm x Kylie Cosmetics
Influencer bio
Content creator Fashion | Lifestyle | Beauty INQUIRIES: 📩 business.salliqueenm@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
hhheathermichelle x Kylie Cosmetics
![TikTok post by @hhheathermichelle for Kylie Cosmetics. Caption reads: [...] or team 90's vampy🍫 ? either way @Kylie....](https://images.od.modash.io/807d68d0cef13503ced8d7a8ed35060cd352f04d)
Influencer bio
Let's become ⭐️self obsessed ⭐️together lupe@mujeressocial.com OC/LA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
hannahantonia x Kylie Cosmetics
![YouTube post by @hannahantonia for Kylie Cosmetics. Caption reads: [...] jetzt perfekt in den Frühling.....](https://images.od.modash.io/50a7ee3c98e039fd91c095002ef0f178b707b8c7)
Influencer bio
Hey :) Ich bin Hannah, 24 alt und drehe Videos über die Themen , auf die ich gerade Lust habe. Ihr könnt Euch gerne auf meinem Kanal umschauen, und wenn Euch meine Videos gefallen würde ich mich total über ein Abo freuen! Kontakt (Unternehmen/Presse/Fans) : www.studio71.com/de/c/hannah
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kylie Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kylie Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.2% of partnerships featuring creators averaging 1K-5K views, Kylie Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 26.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.4M avg views/post):
lianatambini x Kylie Cosmetics
![TikTok post by @lianatambini for Kylie Cosmetics. Caption reads: [...] eclair on an evening in autumn @Kylie....](https://images.od.modash.io/5e949d8b2bf8327c9e1ad33d19bae3aa94d2e369)
Influencer bio
IG - lianatambini 💌 info@lianatambini.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
lorijay.is.the.way x Kylie Cosmetics
![TikTok post by @lorijay.is.the.way for Kylie Cosmetics. Caption reads: [...] grazie infinitamente🫶🏼🎀@Kylie Cosmetics....](https://images.od.modash.io/8c7299baa61c90ac8b87cb482f7937434a812d7a)
Influencer bio
make-up & stuff💄 CEO of NON ANDRÒ MAI PIÙ DA SEPHORA 💌lorijaykoxha@gmail.com💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kylie Cosmetics's repeat partnerships
Out of 1.3k unique influencers in our dataset, 40 of them (3%) posted content for Kylie Cosmetics in 3 or more separate calendar months. The most consistent partner is @alionagris, who has collaborated across 6 months with 9 total posts.
Here are 3 examples of Kylie Cosmetics's repeat influencer partnerships, with links to the sponsored content.
alionagris x Kylie Cosmetics
![Instagram post by @alionagris for Kylie Cosmetics. Caption reads: [...] für Cosmic 2.0 🥹✨ Danke @kyliecosmetics &....](https://images.od.modash.io/782da65e8b18911943d880f5f3efad3ab4b56b19)
![Instagram post by @alionagris for Kylie Cosmetics. Caption reads: [...] Sinnlichkeit verleihen. @kyliecosmetics....](https://images.od.modash.io/bd0d1a6b3c4c3f4f030a1e81ce9261340212f89c)
![Instagram post by @alionagris for Kylie Cosmetics. Caption reads: [...] like the scent itself
@kyliecosmetics Cosmic....](https://images.od.modash.io/84367ee8ba973e36ef693ac9e6215411637420ff)
aeymsz x Kylie Cosmetics
![Instagram post by @aeymsz for Kylie Cosmetics. Caption reads: [...] make-up :) :
eyeshadow @kyliecosmetics
eye....](https://images.od.modash.io/5162def7d58ed374a9dbf75ec195958ab77cc3fb)
jacintaspencer x Kylie Cosmetics
![Instagram post by @jacintaspencer for Kylie Cosmetics. Caption reads: [...] Brown or Black ? This new @kyliecosmetics....](https://images.od.modash.io/dea8c623baaf1d1ed72685ffea1e436b0949ab3d)
![Instagram post by @jacintaspencer for Kylie Cosmetics. Caption reads: [...] Idôle Mascara 02 Brown
@kyliecosmetics....](https://images.od.modash.io/e39eaaf4ab95dae22a42a6b61d207f85c08dffd6)
![Instagram post by @jacintaspencer for Kylie Cosmetics. Caption reads: [...] Hyperbronze Powder 03
@kyliecosmetics....](https://images.od.modash.io/a63146ec2e22ba9bf031694769c57af916f7fd57)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kylie Cosmetics had the most influencer activity. 33.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (9%)
- United Kingdom (8.8%)
- Brazil (6.9%)
Kylie Cosmetics's influencer activity by market
Here is another example of Kylie Cosmetics collaborating with an influencer in United States.
kateecass x Kylie Cosmetics
![Instagram post by @kateecass for Kylie Cosmetics. Caption reads: [...] 🔓 what’s your favorite 🤎?? #kyliecosmetics....](https://images.od.modash.io/5bc6e8f2cef0dd6b73d0cf919c491eb4517c36fa)
Kylie Cosmetics's influencer activity vs. related brands
Kylie Cosmetics competes most directly with Huda Beauty and Fenty Beauty as hype-driven, founder-led prestige makeup brands. They share similar launch mechanics, influencer seeding playbooks, and overlap in social-first beauty audiences.
Total influencer content
Kylie Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 9.3k sponsored posts, notably outpacing Huda Beauty (7.2k posts) and Kylie Cosmetics (1.6k posts). Across all three brands, the average volume is 6.1k posts, indicating mature, scaled influencer programs. Kylie Cosmetics has far fewer total posts than both Huda Beauty and Fenty Beauty.
By social platform
Kylie Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huda Beauty leads on Instagram and Fenty Beauty leads on TikTok and YouTube. The gap is most notable on TikTok, with Fenty Beauty at 7.7k, Huda Beauty at 3.3k, Kylie Cosmetics at 906 posts. Fenty Beauty's activity is particularly concentrated on TikTok. Fenty Beauty has far more TikTok posts than Kylie Cosmetics and Huda Beauty.
By geographical market
Kylie Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in Kylie Cosmetics's top markets
Fenty Beauty has the highest estimated sponsored-post volume in United States (3.9k posts, 41.8%), Brazil (867 posts, 9.3%), while Huda Beauty has the highest estimated sponsored-post volume in India (959 posts, 13.3%), United Kingdom (606 posts, 8.4%). Looking at United States specifically, the split is Fenty Beauty at 3.9k posts (41.8%), Huda Beauty at 2.1k posts (28.8%), Kylie Cosmetics at 547 posts (33.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Huda Beauty's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
- Liquid Death's Influencer Marketing Strategy
- Minga London's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.