Hidratei Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.9k pieces of influencer content sponsored by Hidratei over the last 12 months.
This report breaks down where & how Hidratei invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hidratei, see here: Hidratei influencers.
Influencer activity throughout the year
Hidratei's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Hidratei's influencer activity by month
Number of sponsored posts
Hidratei's influencer output appears relatively consistent throughout the year, averaging about 327 sponsored posts per month. November recorded the highest volume at 476 posts (46% above average), while April was the quietest at 104 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hidratei's sponsored influencer collaborations break down by social platform:
- TikTok: 2.0k posts (50.1%)
- Instagram: 2.0k posts (49.9%)
Hidratei's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Hidratei.
Here are 2 examples of Hidratei's recent sponsored collaborations (one each for Instagram, TikTok).
dayanepedrosa x Hidratei
![Instagram post by @dayanepedrosa for Hidratei. Caption reads: [...] e nutre enquanto modela. São da @hidratei e....](https://images.od.modash.io/ee131baba2d7461109bc96049536c684c4d6d725)
Influencer bio
Vista-se de si e brilhe ✨ 🪞te ajudo a encontrar a sua Nova Versão INSCRIÇÕES ABERTAS👇🏼
Collaboration metrics
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anavinha_ x Hidratei
![TikTok post by @anavinha_ for Hidratei. Caption reads: [...] pra ir do trabaio pra facul com @Hidratei ,....](https://images.od.modash.io/a8263db9365a120c945d551de3c2cf1438cd0a2e)
Influencer bio
Um pouco de tudo, e sendo eu mesma 🩷 Cupons pro ces no link 🤝🏻🗣️
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.2%
- Carousels: 1.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Hidratei are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hidratei's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.1% of partnerships featuring creators averaging 1K-5K views, Hidratei's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (421.4k avg views/post):
rafaelagomes x Hidratei
Influencer bio
Lifestyle & Creator TikTok Shop 🌟💓🏋️♀️ Ig: @rafagomeser
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
juguedesdaily x Hidratei
![TikTok post by @juguedesdaily for Hidratei. Caption reads: [...] #MercadoLivre @Mercado Livre @Hidratei.](https://images.od.modash.io/4aeeeee52e6bfa667f79b5460a22cc0aa05fc4cc)
Influencer bio
• selfcare | lifestyle | beauty 💌 jurochaguedes@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hidratei's repeat partnerships
Out of 1.2k unique influencers in our dataset, 116 of them (10%) posted content for Hidratei in 3 or more separate calendar months. The most consistent partner is @day_c_amadio, who has collaborated across 12 months with 44 total posts.
Here are 3 examples of Hidratei's repeat influencer partnerships, with links to the sponsored content.
day_c_amadio x Hidratei
![Instagram post by @day_c_amadio for Hidratei. Caption reads: [...] especial em todo site da @hidratei . Kits....](https://images.od.modash.io/2ffba745f200049080415013547b70dcddef2922)
![Instagram post by @day_c_amadio for Hidratei. Caption reads: [...] especial em todo site da @hidratei .....](https://images.od.modash.io/bb39b8f82e2c01f266284115ff9084699bf16843)
![Instagram post by @day_c_amadio for Hidratei. Caption reads: [...] frizz com a Linha Antifrizz @hidratei 💧....](https://images.od.modash.io/9464d8e1f3eeaf62a3cf046af6ef178245bf2be3)
paola_santanna x Hidratei
![Instagram post by @paola_santanna for Hidratei. Caption reads: @hidratei Cupom 🏷️HIDRAPAOLA Um [...].](https://images.od.modash.io/5af0a5cbff01703231356b8dad15ecf38dde1cad)
![Instagram post by @paola_santanna for Hidratei. Caption reads: [...] faz sentir bem de verdade. @hidratei me....](https://images.od.modash.io/fa390b9ebc7c59694c36dae72e94bc04a7250d4a)
etcporcarol x Hidratei
![Instagram post by @etcporcarol for Hidratei. Caption reads: [...] dá 10% em toooodo o site da @hidratei e....](https://images.od.modash.io/d3389b9260235aae42f200c6762d245ff3d015a9)
![Instagram post by @etcporcarol for Hidratei. Caption reads: [...] + óleo multifuncional da @hidratei ✨ A gente....](https://images.od.modash.io/d346d42250266ad576c9ab8145704611755d1e6c)
![Instagram post by @etcporcarol for Hidratei. Caption reads: [...] A nossa marca queridinha, a @hidratei, acaba....](https://images.od.modash.io/b74714c7ebebb48b8ff7fa57726a3165fdfcda85)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Hidratei had the most influencer activity. 92.8% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (3.5%)
- Portugal (0.7%)
- Mexico (0.5%)
Hidratei's influencer activity by market
Here is another example of Hidratei collaborating with an influencer in Brazil.
belladigomes x Hidratei
Hidratei's influencer activity vs. related brands
Hidratei competes in the smart hydration and wearable wellness space, where RENPHO and WHOOP both target health-conscious consumers with connected devices and app-driven insights. Their overlap in fitness/wellness tracking and DTC tech positioning makes them realistic influencer-marketing competitors.
Total influencer content
Hidratei vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Hidratei leads with 3.9k sponsored posts, notably outpacing RENPHO (3.1k posts) and WHOOP (2.2k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs. Hidratei has the most total posts, with about 1,700 more than WHOOP.
By social platform
Hidratei vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Hidratei leads on Instagram, while RENPHO has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with RENPHO at 2.7k, Hidratei at 2k, WHOOP at 366 posts. RENPHO's activity is particularly concentrated on TikTok. On TikTok, RENPHO has far more posts than the others, while on Instagram, Hidratei and WHOOP each have far more posts than RENPHO.
By geographical market
Hidratei vs. related brands influencer activity (by country)
Estimated sponsored posts in Hidratei's top markets
Hidratei has the highest estimated sponsored-post volume in Brazil (3.7k posts, 92.8%), Portugal (28 posts, 0.7%), while RENPHO leads in United States with 1.6k posts (53.7%), while WHOOP has the highest estimated sponsored-post volume in United Kingdom (251 posts, 11.4%), Australia (163 posts, 7.4%). Looking at Brazil specifically, the split is Hidratei at 3.7k posts (92.8%), RENPHO at 171 posts (5.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- RENPHO's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
- Tru Fru's Influencer Marketing Strategy
- Red Bull's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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