Hidratei Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.7k pieces of influencer content sponsored by Hidratei over the last 12 months.
This report breaks down where & how Hidratei invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hidratei, see here: Hidratei influencers.
Influencer activity throughout the year
Hidratei's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Hidratei's influencer activity by month
Number of sponsored posts
Hidratei's influencer output appears relatively consistent throughout the year, averaging about 304 sponsored posts per month. November recorded the highest volume at 482 posts (59% above average), while July was the quietest at 163 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hidratei's sponsored influencer collaborations break down by social platform:
- Instagram: 2.0k posts (55.1%)
- TikTok: 1.6k posts (44.9%)
Hidratei's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hidratei.
Here are 2 examples of Hidratei's recent sponsored collaborations (one each for Instagram, TikTok).
dayanepedrosa x Hidratei
![Instagram post by @dayanepedrosa for Hidratei. Caption reads: [...] e nutre enquanto modela. São da @hidratei e....](https://images.od.modash.io/ee131baba2d7461109bc96049536c684c4d6d725)
Influencer bio
Vista-se de si e brilhe ✨ 🪞te ajudo a encontrar a sua Nova Versão 📧 contato@dayanepedrosa.com
Collaboration metrics
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anavinha_ x Hidratei
![TikTok post by @anavinha_ for Hidratei. Caption reads: [...] pra ir do trabaio pra facul com @Hidratei ,....](https://images.od.modash.io/a8263db9365a120c945d551de3c2cf1438cd0a2e)
Influencer bio
Um pouco de tudo, e sendo eu mesma 🩷 Cupons pro ces no link 🤝🏻🗣️
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 81.6%
- Posts: 18.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hidratei are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hidratei's influencers average views (Instagram)
Based on each influencer's average views per post
Hidratei's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.2M avg views/post, 17.3k followers):
liviakoeler x Hidratei
Influencer bio
beauty • lifestyle • fashion • daily routine 📬 CX POSTAL 99 • 37464-000 • MG 💌 livia@jacobscom.com.br | trabalhos @jacobscomunicacao | assessoria
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post, 20.1k followers):
divinomariana x Hidratei
![Instagram post by @divinomariana for Hidratei. Caption reads: [...] 🤩 Aproveitem as promoções de black na....](https://images.od.modash.io/f258896eca6b08b2eef7dde75564bc10f744e54a)
Influencer bio
💬 fashion | beauty | lifestyle 💝 ✨ #SegundoDivino 👈🏻 clique p/ dicas rápidas! 🧖🏼♀️ 📩 contatomarianadivino@outlook.com 🎥 se inscreva no canal👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hidratei's repeat partnerships
Out of 1.1k unique influencers in our dataset, 123 of them (11%) posted content for Hidratei in 3 or more separate calendar months. The most consistent partner is @day_c_amadio, who has collaborated across 13 months with 45 total posts.
Here are 3 examples of Hidratei's repeat influencer partnerships, with links to the sponsored content.
day_c_amadio x Hidratei
![Instagram post by @day_c_amadio for Hidratei. Caption reads: [...] especial em todo site da @hidratei . Kits....](https://images.od.modash.io/2ffba745f200049080415013547b70dcddef2922)
![Instagram post by @day_c_amadio for Hidratei. Caption reads: [...] especial em todo site da @hidratei .....](https://images.od.modash.io/bb39b8f82e2c01f266284115ff9084699bf16843)
![Instagram post by @day_c_amadio for Hidratei. Caption reads: [...] frizz com a Linha Antifrizz @hidratei 💧....](https://images.od.modash.io/9464d8e1f3eeaf62a3cf046af6ef178245bf2be3)
leticiacdoss x Hidratei
![Instagram post by @leticiacdoss for Hidratei. Caption reads: [...] que está rolando no site da @hidratei por....](https://images.od.modash.io/f7ddb13c2875b6a3d1b287981dee5cff477e3fd8)
juguedesdaily x Hidratei
![TikTok post by @juguedesdaily for Hidratei. Caption reads: [...] #MercadoLivre @Mercado Livre @Hidratei.](https://images.od.modash.io/4aeeeee52e6bfa667f79b5460a22cc0aa05fc4cc)
![TikTok post by @juguedesdaily for Hidratei. Caption reads: [...] #MercadoLivre @Mercado Livre @Hidratei.](https://images.od.modash.io/6ef808cd14718b9ef9fd9856d3699dace98bbca9)
![TikTok post by @juguedesdaily for Hidratei. Caption reads: [...] #MercadoLivre @Mercado Livre @Hidratei.](https://images.od.modash.io/4bd82e5b5ff867badd4f90bbc0a66dc928f3cba4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Hidratei had the most influencer activity. 93.2% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (3.7%)
- Portugal (0.5%)
- Mexico (0.4%)
Hidratei's influencer activity by market
Here is another example of Hidratei collaborating with an influencer in Brazil.
belladigomes x Hidratei
Hidratei's influencer activity vs. related brands
Hidratei appears to sit in the hydration/wellness tech space, making RENPHO a close competitor with its connected health devices and app-driven ecosystem. WHOOP is another strong adjacent competitor in wearable wellness tracking, competing for the same fitness and health-conscious audience.
Total influencer content
Hidratei vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Hidratei leads with 3.7k sponsored posts, notably outpacing RENPHO (3.1k posts) and WHOOP (2.2k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs.
By social platform
Hidratei vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Hidratei leads on Instagram, while RENPHO has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with RENPHO at 2.6k, Hidratei at 1.6k, WHOOP at 381 posts. RENPHO's activity is particularly concentrated on TikTok. On Instagram, Hidratei and WHOOP each have far more posts than RENPHO, while on TikTok RENPHO has more posts than Hidratei and WHOOP combined.
By geographical market
Hidratei vs. related brands influencer activity (by country)
Estimated sponsored posts in Hidratei's top markets
Hidratei has the highest estimated sponsored-post volume in Brazil (3.4k posts, 93.2%), Portugal (18 posts, 0.5%), while RENPHO has the highest estimated sponsored-post volume in United States (1.6k posts, 53.2%), United Kingdom (303 posts, 9.8%), Japan (139 posts, 4.5%), while WHOOP leads in India with 164 posts (7.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- RENPHO's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
- Tru Fru's Influencer Marketing Strategy
- Red Bull's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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