WHOOP Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 651 pieces of influencer content sponsored by WHOOP over the last 12 months.
This report breaks down where & how WHOOP invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WHOOP, see here: WHOOP influencers.
Influencer activity throughout the year
WHOOP's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
WHOOP's influencer activity by month
Number of sponsored posts
WHOOP's sponsored post volume appears to trend upward over the 12-month period, rising from 36 posts in January to 50 in December. The peak month, September, reached 78 posts, 44% higher than the monthly average of 54.
WHOOP's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 159.9M, while February recorded the least at 120.3k. Across all tracked posts in the 12-month window, average views per post were 325.2k. Interestingly, the highest-view month (May) does not align with peak post volume (September), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from April to June. The top-performing tracked post, by @cristiano, generated 83.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WHOOP's sponsored influencer collaborations break down by social platform:
- YouTube: 377 posts (57.9%)
- Instagram: 236 posts (36.3%)
- TikTok: 38 posts (5.8%)
WHOOP's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for WHOOP.
Here are 3 examples of WHOOP's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cristiano x WHOOP
Influencer bio
SIUUUbscribe to my Youtube Channel!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
brecka.clip x WHOOP
Influencer bio
The Official TikTok Account of Gary Brecka ⬇️ MORE OF GARY BRECKA! ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JesseJamesWest x WHOOP
![YouTube post by @JesseJamesWest for WHOOP. Caption reads: [...] for you and your goals at....](https://images.od.modash.io/9e2030f207a411b7cd50c089211fb98971b040d3)
Influencer bio
Stay Relentless and Subscribe❤️ Training programs https://www.jessejameswest.com/shop Merch https://www.relentlessusa.shop Gymshark (Code JESSE 10% off!) https://www.gymshark.com/jesse
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 90.2%
- Shorts: 9.8%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers WHOOP are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WHOOP's influencers average views (YouTube)
Based on each influencer's average views per post
With 35.4% of partnerships featuring creators averaging 10K-50K views, WHOOP's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (443.9k avg views/post):
lindasunyt x WHOOP
![YouTube post by @lindasunyt for WHOOP. Caption reads: [...] lotus, pineapples, the elliptical and my....](https://images.od.modash.io/b69d391e596b34a7c6a42d114285d192f63ac604)
Influencer bio
welcome to my life :) I’m just a girl who found an old camera laying around. I love fitness, food, books, travelling and eating lots of food. I'm so glad you're here 🫶🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (8.4k avg views/post):
DavidePetrini x WHOOP
![YouTube post by @DavidePetrini for WHOOP. Caption reads: [...] con il mio link join.whoop.com/dp : otterrai....](https://images.od.modash.io/0ab8ea014dcf9b6c14e90a1fe768da8c8d700f94)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WHOOP's repeat partnerships
Out of 215 unique influencers in our dataset, 53 of them (25%) posted content for WHOOP in 3 or more separate calendar months. The most consistent partner is @fitmitdebbs, who has collaborated across 11 months with 13 total posts. @uci_mtbworldseries alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of WHOOP's repeat influencer partnerships, with links to the sponsored content.
fitmitdebbs x WHOOP
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] ca einem Monat nur noch mit @whoop ! Ich....](https://images.od.modash.io/da136416e51cd144f7289b209a34d53debc98bc9)
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] und Regeneration. Mein @whoop -Band zeigt....](https://images.od.modash.io/ef2b86c2e4e0f533228849b43941c225355dbe94)
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] trainiert ihr Hybrid?
Durch @whoop kann....](https://images.od.modash.io/59efed82df233a437aec6ec7a7c3b777ae51948c)
AaronnRamirez x WHOOP
![YouTube post by @AaronnRamirez for WHOOP. Caption reads: [...] w.amazon.com/shop/aaronrami...
Whoop -....](https://images.od.modash.io/9c5fb2843d22fd56c5fccf230b61dc1006aadf33)
![YouTube post by @AaronnRamirez for WHOOP. Caption reads: [...] in.robinhood.com/aaronr-4f7...
Whoop -....](https://images.od.modash.io/b01790697d6961a788126afa7a5aa3de580bdb70)
![YouTube post by @AaronnRamirez for WHOOP. Caption reads: [...] free month of Whoop - [...].](https://images.od.modash.io/687e12003a00edd833e553060e1399da5675354f)
uci_mtbworldseries x WHOOP
![YouTube post by @uci_mtbworldseries for WHOOP. Caption reads: [...] 👉 https://rb.gy/akj501
The WHOOP UCI....](https://images.od.modash.io/1b9c20adcc174ded9a572746b8f8946b2cf05305)
![YouTube post by @uci_mtbworldseries for WHOOP. Caption reads: [...] 👉 https://rb.gy/akj501
The WHOOP UCI....](https://images.od.modash.io/6bdeb9653072fb009a727db451671a1b7db9b180)
![YouTube post by @uci_mtbworldseries for WHOOP. Caption reads: [...] 👉 https://rb.gy/akj501
The WHOOP UCI....](https://images.od.modash.io/bdd06b58f5338dba0c8c9f75085f3db2f9ae21b3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WHOOP had the most influencer activity. 41.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.2%)
- India (6.7%)
- Australia (5.3%)
WHOOP's influencer activity by market
Here is another example of WHOOP collaborating with an influencer in United States.
willahmed x WHOOP
![Instagram post by @willahmed for WHOOP. Caption reads: [...] I am?
Think again. Watch the reveal with....](https://images.od.modash.io/9806cc923ff60022f43772715d741593f4e0982c)
WHOOP's influencer activity vs. related brands
WHOOP targets performance and recovery-focused consumers with a subscription-style wearable proposition. COROS and Shokz both overlap strongly with endurance and training audiences, making them realistic competitors for athlete and fitness creator partnerships.
Total influencer content
WHOOP vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz leads with 1.4k sponsored posts, significantly outpacing COROS (683 posts) and WHOOP (651 posts). Across all three brands, the average volume is 925 posts, suggesting moderate but consistent investment.
By social platform
WHOOP vs. related brands influencer activity (by social platform)
Sponsored posts by platform
WHOOP leads on YouTube, while Shokz has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Shokz at 917, COROS at 487, WHOOP at 236 posts. COROS's activity is particularly concentrated on Instagram. Shokz has far more Instagram and TikTok posts than WHOOP or COROS, while WHOOP has more YouTube posts than COROS and Shokz.
By geographical market
WHOOP vs. related brands influencer activity (by country)
Estimated sponsored posts in WHOOP's top markets
Shokz has the highest estimated sponsored-post volume in United States (446 posts, 30.9%), Japan (410 posts, 28.4%), Thailand (99 posts, 6.9%), suggesting a Asia focus, while COROS has the highest estimated sponsored-post volume in United Kingdom (89 posts, 13.1%), France (76 posts, 11.2%), suggesting a Europe focus, while WHOOP leads in India with 44 posts (6.7%). Looking at United States specifically, the split is Shokz at 446 posts (30.9%), WHOOP at 269 posts (41.3%), COROS at 225 posts (32.9%).
Read more influencer strategy breakdowns
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