WHOOP Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by WHOOP over the last 12 months.
This report breaks down where & how WHOOP invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WHOOP, see here: WHOOP influencers.
Influencer activity throughout the year
WHOOP's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
WHOOP's influencer activity by month
Number of sponsored posts
WHOOP's sponsored post volume peaks in May with 290 posts, 58% higher than the monthly average of 184. March recorded the lowest activity at 14 posts, 92% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WHOOP's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (83.4%)
- TikTok: 366 posts (16.6%)
WHOOP's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WHOOP.
Here are 2 examples of WHOOP's recent sponsored collaborations (one each for Instagram, TikTok).
cristiano x WHOOP
Influencer bio
SIUUUbscribe to my Youtube Channel!
Collaboration metrics
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jimmypresnell2 x WHOOP
Influencer bio
miami/charlotte 📍 @Netflix co-founder @AtlasHatCo ✉️: jimmypresnell@thedigitaldept.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 57.7%
- Posts: 42.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WHOOP are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WHOOP's influencers average views (Instagram)
Based on each influencer's average views per post
WHOOP's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.3M avg views/post):
brittanylynne x WHOOP
![Instagram post by @brittanylynne for WHOOP. Caption reads: [...] pour into yourself first. The all-new @whoop....](https://images.od.modash.io/77cb3080ce3a7bebccf92fadc9d2172cfc0180c8)
Influencer bio
Mama • @kccurrent Co-Owner
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.4k avg views/post):
tntsports x WHOOP
![Instagram post by @tntsports for WHOOP. Caption reads: [...] a sensation victory in Lenzerheide! 💓....](https://images.od.modash.io/313bfcade8b3f9683a80991c25e37206363364fd)
Influencer bio
Stream with TNT Sports on HBO Max
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WHOOP's repeat partnerships
Out of 1.2k unique influencers in our dataset, 48 of them (4%) posted content for WHOOP in 3 or more separate calendar months. The most consistent partner is @willahmed, who has collaborated across 11 months with 55 total posts.
Here are 3 examples of WHOOP's repeat influencer partnerships, with links to the sponsored content.
willahmed x WHOOP
![Instagram post by @willahmed for WHOOP. Caption reads: [...] of health wearables. Now @whoop is....](https://images.od.modash.io/468d1d4dcbc223aa56e4a9ddcfca6df93ebbed32)
![Instagram post by @willahmed for WHOOP. Caption reads: [...] athletes go head-to-head in @WHOOP Under....](https://images.od.modash.io/655af0e65e110f6acd613577ca3195c03d3eb4ff)
fitmitdebbs x WHOOP
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] ca einem Monat nur noch mit @whoop ! Ich....](https://images.od.modash.io/da136416e51cd144f7289b209a34d53debc98bc9)
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] 🫣 trainiert ihr Hybrid? Durch @whoop kann....](https://images.od.modash.io/59efed82df233a437aec6ec7a7c3b777ae51948c)
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] musste ich nicht raten. Mein @whoop Band hat....](https://images.od.modash.io/f2368d60c184c96b4130b1035c89e1fbddeb4ffc)
fitmitdebbs x WHOOP
![TikTok post by @fitmitdebbs for WHOOP. Caption reads: [...] ist mir erst aufgefallen, dass @WHOOP mir....](https://images.od.modash.io/caf0ee9029e6b8bd31c907937fe1682ee965f784)
![TikTok post by @fitmitdebbs for WHOOP. Caption reads: [...] ca einem Monat nur noch mit @WHOOP ! | ad....](https://images.od.modash.io/bad4a6cfbb3b9ef6b7fd85dd2689dff5dbd5f172)
![TikTok post by @fitmitdebbs for WHOOP. Caption reads: [...] & 4 Wochen gratis bei @WHOOP Macht ihr....](https://images.od.modash.io/7b55343aaf888ddb75c502ec527aea4462a841ae)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WHOOP had the most influencer activity. 44.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.4%)
- Australia (7.4%)
- India (4.8%)
WHOOP's influencer activity by market
Here is another example of WHOOP collaborating with an influencer in United States.
chaysembyrd x WHOOP
WHOOP's influencer activity vs. related brands
WHOOP competes in fitness tracking and performance optimization, targeting serious training and recovery audiences. COROS overlaps with endurance athletes and wearable performance metrics, while Shokz competes for the same active consumer wallet through training-focused tech.
Total influencer content
WHOOP vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz leads with 7k sponsored posts, significantly outpacing COROS (5.4k posts) and WHOOP (2.2k posts). Across all three brands, the average volume is 4.9k posts, indicating mature, scaled influencer programs. COROS and Shokz have more than twice as many total posts as WHOOP.
By social platform
WHOOP vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Shokz leads on Instagram and TikTok and COROS leads on YouTube. The gap is most notable on Instagram, with Shokz at 5.9k, COROS at 4.7k, WHOOP at 1.8k posts. WHOOP's activity is particularly concentrated on Instagram. On Instagram, COROS and Shokz have more than twice as many posts as WHOOP, and WHOOP has no YouTube posts while COROS and Shokz do.
By geographical market
WHOOP vs. related brands influencer activity (by country)
Estimated sponsored posts in WHOOP's top markets
Shokz has the highest estimated sponsored-post volume in United States (1.9k posts, 26.7%), Japan (1.2k posts, 17.7%), while COROS has the highest estimated sponsored-post volume in United Kingdom (698 posts, 13%), France (569 posts, 10.6%), suggesting a Europe focus, while WHOOP leads in Australia with 163 posts (7.4%). Looking at United States specifically, the split is Shokz at 1.9k posts (26.7%), COROS at 1.7k posts (31.6%), WHOOP at 975 posts (44.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COROS's Influencer Marketing Strategy
- Shokz's Influencer Marketing Strategy
- Pepax Official's Influencer Marketing Strategy
- Hairburst's Influencer Marketing Strategy
- LaceMade's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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