WHOOP Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.1k pieces of influencer content sponsored by WHOOP over the last 12 months.

This report breaks down where & how WHOOP invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with WHOOP, see here: WHOOP influencers.

Influencer activity throughout the year

WHOOP's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

WHOOP's sponsored post volume peaks in July with 220 posts, 159% higher than the monthly average of 85. September recorded the lowest activity at 22 posts, 74% below average. This may indicate a spring and summer campaign focus.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WHOOP's sponsored influencer collaborations break down by social platform:

• Instagram: 684 posts (63%)
• TikTok: 401 posts (37%)

Instagram influencer marketing is a clear focus for WHOOP.

Here are 2 examples of WHOOP's recent sponsored collaborations (one each for Instagram, TikTok).

alieurquhart x WHOOP

alieurquhart

@alieurquhart

25 Jun, 26

3.8M

1.9k

[...] because i’m both 🍿📚 fortunately @whoop tracks it all with the journal feature to [...]

Influencer bio

busy working out with my lips done 💋💅🏼 next run club: september 12! LA 💌 alieurquhart@underscoretalent.com

Collaboration metrics

Post views3.8M

Post EMV $114.1k

More influencer data

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sam_goatlifters x WHOOP

sam_goatlifters

@sam_goatlifters

21 Feb, 26

1.5M

181.3k

Shoulders still recovering @@Daud®@@WHOOP ad

Influencer bio

@Gymshark Athlete code GOAT10 samgoatlifters@gmail.com Shop @Goat Gummies ⬇️

Collaboration metrics

Post views1.5M

Post EMV $39.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36.1% of partnerships featuring creators averaging 10K-50K views, WHOOP's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (326.2k avg views/post, 3.1k followers):

wincentweiss x WHOOP

wincentweiss

@wincentweiss

28 Jul, 26

15.8k

Für mich ist mein WHOOP Armband schon lange mein Begleiter im [...]

Influencer bio

Wir gehen auf Sommertour! Merch & Crew: @wincentwweisscrew Snapchat: @wincentweiss Tickets / Album / Merch ⬇️

Collaboration metrics

Post likes15.8k

Post EMV $1.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (562 avg views/post, 7.7k followers):

dan_churchill x WHOOP

dan_churchill

@dan_churchill

04 Aug, 26

1.7k

[...] danced with my favorite people and my @whoop data reflected my assumptions. It’s great [...]

Influencer bio

Performance Chef & Hybrid Athlete 📖 Order my new cookbook👇

Collaboration metrics

Post likes1.7k

Post EMV $170

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

WHOOP's repeat partnerships

fitmitdebbs x WHOOP

fitmitdebbs

@fitmitdebbs

30 Nov, 25

17k

579

[...] & 4 Wochen gratis bei @WHOOP Macht ihr regelmäßig Intervalle [...]

fitmitdebbs

@fitmitdebbs

31 Mar, 26

12.6k

667

[...] jetzt seit 457 Tagen mit @WHOOP mein Training, meinen Schlaf [...]

fitmitdebbs

@fitmitdebbs

29 Dec, 25

12.3k

299

[...] tracke seit einem Jahr mit @WHOOP meine Trainings. Mit meinem [...]

julia.reppel x WHOOP

julia.reppel

@julia.reppel

02 Jun, 26

10.3k

324

[...] changed my life ❤️‍🔥 My @WHOOP helps me to keep track of the [...]

julia.reppel

@julia.reppel

20 Jul, 26

4.7k

224

[...] sessions, habits & recovery on @WHOOP that means getting a huge [...]

julia.reppel

@julia.reppel

20 Nov, 25

3.5k

276

[...] might be why 👇🏼 Thanks to my WHOOP progress killers stand out to [...]

noahanderson.14 x WHOOP

noahanderson.14

@noahanderson.14

31 Aug, 26

138.4k

11.3k

[...] Olympic tri 🏊‍♂️🚴‍♂️🏃‍♂️ @WHOOP has been a huge part of helping [...]

noahanderson.14

@noahanderson.14

30 Jul, 26

95.4k

8k

[...] for the rest of the year. @WHOOP is helping me understand when [...]

noahanderson.14

@noahanderson.14

03 Jun, 26

34.8k

4.1k

[...] been tracking my training with @WHOOP and the data has been helpful. [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.6%)
• Brazil (12%)
• India (5.8%)

Here is another example of WHOOP collaborating with an influencer in United States.

luisazissman x WHOOP

luisazissman

@luisazissman

09 Jul, 26

170.2k

358

I’ve joined the @whoop cult 🤣🤪 comment ‘link’ and I’ll send [...]

WHOOP's influencer activity vs. related brands

WHOOP competes in performance tracking and endurance communities where COROS is a close alternative for serious athletes, and Shokz overlaps through fitness-wearable adjacencies that target the same training-driven audience. All three are marketed via athlete creators and data-forward storytelling.

Total influencer content

Shokz leads with 3.5k sponsored posts, significantly outpacing COROS (2.4k posts) and WHOOP (1.1k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, COROS leads on Instagram and YouTube and Shokz leads on TikTok. The gap is most notable on TikTok, with Shokz at 1.8k, WHOOP at 401, COROS at 274 posts. COROS's activity is particularly concentrated on Instagram. Shokz has far more TikTok posts than WHOOP and COROS, and WHOOP has no YouTube posts while COROS and Shokz do.

By geographical market

Shokz has the highest estimated sponsored-post volume in United States (827 posts, 23.3%), France (320 posts, 9%), Japan (234 posts, 6.6%), while COROS leads in United Kingdom with 248 posts (10.3%), while WHOOP leads in Brazil with 130 posts (12%). Looking at United States specifically, the split is Shokz at 827 posts (23.3%), COROS at 661 posts (27.5%), WHOOP at 356 posts (32.8%).