WHOOP Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by WHOOP over the last 12 months.
This report breaks down where & how WHOOP invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with WHOOP, see here: WHOOP influencers.
Influencer activity throughout the year
WHOOP's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
WHOOP's influencer activity by month
Number of sponsored posts
WHOOP's influencer output appears relatively consistent throughout the year, averaging about 187 sponsored posts per month. April recorded the highest volume at 259 posts (39% above average), while July was the quietest at 144 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of WHOOP's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (82.2%)
- TikTok: 402 posts (17.8%)
WHOOP's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for WHOOP.
Here are 2 examples of WHOOP's recent sponsored collaborations (one each for Instagram, TikTok).
alieurquhart x WHOOP
![Instagram post by @alieurquhart for WHOOP. Caption reads: [...] because i’m both 🍿📚 fortunately @whoop....](https://images.od.modash.io/5fd21365ca7e7d84d68a434c6a408e8043f99ba5)
Influencer bio
busy working out with my lips done 💋💅🏼 LA 💌 alieurquhart@underscoretalent.com
Collaboration metrics
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sam_goatlifters x WHOOP
Influencer bio
@Gymshark Athlete code GOAT10 samgoatlifters@gmail.com Shop @Goat Gummies ⬇️
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.5%
- Posts: 44.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers WHOOP are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
WHOOP's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.7% of partnerships featuring creators averaging 10K-50K views, WHOOP's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (25.1M avg views/post):
alnassr x WHOOP
![Instagram post by @alnassr for WHOOP. Caption reads: [...] أسرع، ويكون في أعلى جاهزية لكل مباراة. ⚡....](https://images.od.modash.io/a94ad8f832c22d3d8164f9f24f51dd4062da2cfc)
Influencer bio
الحساب الرسمي لأبطال دوري روشن للمحترفين Official Account of Roshn Pro League25/26 Champions @alnassr 49🏆Trophies 20🥇League Titles 2 🏆Asian Champions
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post):
justmissamanda x WHOOP
Influencer bio
🎗️2x Cancer Survivor to Ultrarunner ✝️ 🏃🏽♀️ 100mi Ultras • New Mom 🫶🏽 • Utah 🏔️ ⛽️ @bpnsupps [dc: AMANDA] 🧊 @kanefootwear @whoop 🎥 YouTube ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WHOOP's repeat partnerships
Out of 1.2k unique influencers in our dataset, 47 of them (4%) posted content for WHOOP in 3 or more separate calendar months. The most consistent partner is @willahmed, who has collaborated across 12 months with 41 total posts.
Here are 3 examples of WHOOP's repeat influencer partnerships, with links to the sponsored content.
julia.reppel x WHOOP
![Instagram post by @julia.reppel for WHOOP. Caption reads: [...] new year? tracking mine in my @whoop journal....](https://images.od.modash.io/588604c727b8754897653f05d400c2a7ff60bd1e)
![Instagram post by @julia.reppel for WHOOP. Caption reads: [...] I do EVERY week that make my @whoop think....](https://images.od.modash.io/ffdf68585510b64d88b5f14901da47ac5e656fa6)
![Instagram post by @julia.reppel for WHOOP. Caption reads: [...] might be why 👇🏼 Thanks to my WHOOP....](https://images.od.modash.io/c81d65a747fc4b2786f91baf5d3b2402b83ae738)
fitmitdebbs x WHOOP
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] link in meiner Bio könnt ihr @whoop 4 Wochen....](https://images.od.modash.io/a91dade2efd4324f4e59e534dfa7a7bfa18d3271)
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] jetzt seit 457 Tagen mit @whoop mein....](https://images.od.modash.io/2afe92fcae2b94b7b75fc9f2c9663b5da37821cc)
![Instagram post by @fitmitdebbs for WHOOP. Caption reads: [...] 🫣 trainiert ihr Hybrid? Durch @whoop kann....](https://images.od.modash.io/59efed82df233a437aec6ec7a7c3b777ae51948c)
teganphillipscomics x WHOOP
![Instagram post by @teganphillipscomics for WHOOP. Caption reads: [...] my health stats, and I chose @whoop lafter....](https://images.od.modash.io/b23342ef53a8deccdee419d0cd026d3428abee75)
![Instagram post by @teganphillipscomics for WHOOP. Caption reads: [...] point I am a massive fan of @whoop, I’m a....](https://images.od.modash.io/2987756fa4c1d76c2810b1c264355aea93427b1e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where WHOOP had the most influencer activity. 40.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.9%)
- India (7.4%)
- Australia (5.8%)
WHOOP's influencer activity by market
Here is another example of WHOOP collaborating with an influencer in United States.
chaysembyrd x WHOOP
WHOOP's influencer activity vs. related brands
WHOOP competes for performance and training audiences with COROS in endurance and athlete-focused wearables. Shokz is an adjacent training-tech brand that competes for the same fitness consumer spend and creator-driven performance content.
Total influencer content
WHOOP vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shokz leads with 3.3k sponsored posts, notably outpacing COROS (2.5k posts) and WHOOP (2.3k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
WHOOP vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, COROS leads on Instagram and YouTube and Shokz leads on TikTok. The gap is most notable on TikTok, with Shokz at 1.6k, WHOOP at 402, COROS at 287 posts. WHOOP's activity is particularly concentrated on Instagram. On TikTok, Shokz has far more posts than WHOOP and COROS, and WHOOP has no YouTube posts while COROS and Shokz do.
By geographical market
WHOOP vs. related brands influencer activity (by country)
Estimated sponsored posts in WHOOP's top markets
WHOOP has the highest estimated sponsored-post volume in United States (918 posts, 40.6%), United Kingdom (269 posts, 11.9%), India (167 posts, 7.4%), while Shokz has the highest estimated sponsored-post volume in France (346 posts, 10.5%), Japan (323 posts, 9.8%). Looking at United States specifically, the split is WHOOP at 918 posts (40.6%), Shokz at 816 posts (24.8%), COROS at 690 posts (27.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COROS's Influencer Marketing Strategy
- Shokz's Influencer Marketing Strategy
- Blissy's Influencer Marketing Strategy
- Monos's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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