NUXE Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.1k pieces of influencer content sponsored by NUXE over the last 12 months.

This report breaks down where & how NUXE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with NUXE, see here: NUXE influencers.

Influencer activity throughout the year

NUXE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

NUXE's influencer activity appears to have tapered over the year, from 176 posts in January down to 191 in December. April was the busiest month at 457 posts, 77% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NUXE's sponsored influencer collaborations break down by social platform:

• TikTok: 2.0k posts (63.1%)
• Instagram: 1.1k posts (36%)
• YouTube: 27 posts (0.9%)

TikTok influencer marketing is a clear focus for NUXE.

Here are 3 examples of NUXE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

emmaasartini x NUXE

emmaasartini

@emmaasartini

12 Jun, 26

7M

3.5k

[...] quest’estate con Huile Prodigieuse di @nuxeitalia ✨ Sono oli multifunzione per viso, [...]

Influencer bio

You can find me listening to jazz music while sipping on my Espresso Sartini, in Rome (o nelle Marche) ✉️collab email please in elenco AGCOM

Collaboration metrics

Post views7.0M

Post EMV $210.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

sonyaskinss x NUXE

sonyaskinss

@sonyaskinss

12 Jun, 26

17.4M

6.2k

#adv @Nuxe L’olio più venduto in farmacia, un [...]

Influencer bio

✨ Una di voi ✨ Skin expert-assistente medico estetico Consigli & chiacchiere 💝

Collaboration metrics

Post views17.4M

Post EMV $348.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

SominiVlogs x NUXE

SominiVlogs

@SominiVlogs

28 Apr, 26

568.4k

20k

[...] cooling @daiso Huile roll on @LaboratoireNUXE Baume à lèvres @respirenaturel Bijoux: [...]

Influencer bio

Ta coréenne préférée 🇰🇷

Collaboration metrics

Post views568.4k

Post EMV $19.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

NUXE's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.1M avg views/post):

_theskinery x NUXE

_theskinery

@_theskinery

06 Mar, 26

6.6M

2.2k

[...] Crema Anti-macchie e Anti-età SPF30 di Nuxe Un unico gesto, tre azioni mirate: ✨ [...]

Influencer bio

Sono Ilaria! 🙃 🧑‍🔬Trasformo la scienza in bellezza🧚‍♀️ 📚Formazioni & Consulenze✨ In elenco AGCOM ⬇️ Fai pace con la tua pelle cliccando qui!

Collaboration metrics

Post views6.6M

Post EMV $132.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

sominiiiiii x NUXE

sominiiiiii

@sominiiiiii

04 Aug, 25

9.3k

631

[...] français sont populaires en 🇰🇷! @Nuxe produits offerts #skincare #Corée [...]

Influencer bio

Ta coréenne préférée 🇰🇷 Ma marque de bijoux ⬇️

Collaboration metrics

Post views9.3k

Post EMV $217

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

NUXE's repeat partnerships

nelysworld24 x NUXE

nelysworld24

@nelysworld24

31 Oct, 25

2.4k

4

[...] this special French duo from @Nuxe USA the perfect dry oils that [...]

nelysworld24

@nelysworld24

03 Dec, 25

1.8k

23

[...] vanities too and now here this @Nuxe USA dry oils that will become a [...]

nelysworld24

@nelysworld24

13 Dec, 25

1.5k

6

[...] with this favorite duo from @Nuxe USA Find them today in my cart [...]

itsdiana_m x NUXE

itsdiana_m

@itsdiana_m

08 Jun, 26

8.1k

228

[...] 🤭🌅 Keresd a patikákban! 🛍️ @Nuxe 🤍 #summerglow #nuxe [...]

itsdiana_m

@itsdiana_m

14 Aug, 25

1.4k

132

[...] is számítottam, millió hála @Nuxe 🙏🥹🩷 rengeteget jelent nekem [...]

itsdiana_m

@itsdiana_m

28 Jan, 26

633

49

reklám Legyél Te is @Nuxe Skin Club tag! A termékeken [...]

la_bicer x NUXE

la_bicer

@la_bicer

22 May, 26

2.6M

856

#ADV @nuxeitalia ✅EPISODIO 2: i Rituali [...]

la_bicer

@la_bicer

27 Jul, 26

2.6M

928

#adv @nuxeitalia Per anni abbiamo parlato [...]

la_bicer

@la_bicer

13 May, 26

2.6M

727

#ADV @nuxeitalia ✅i Rituali Skincare per [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (12.1%)
• Italy (6.9%)
• United Kingdom (6.2%)

Here is another example of NUXE collaborating with an influencer in France.

nuage.dore x NUXE

nuage.dore

@nuage.dore

10 Jun, 26

8.3M

9.7k

L’Huile Prodigieuse de chez Nuxe, que l’on connaît toutes, se réinvente en [...]

NUXE's influencer activity vs. related brands

Pixi Beauty and OLEHENRIKSEN both compete with NUXE in the prestige skincare space, with similar focus on glow-boosting, sensorial formulas and strong retail/influencer presence. They’re realistic alternatives for consumers shopping mid-to-high-end skincare and giftable hero products.

Total influencer content

OLEHENRIKSEN leads with 16k sponsored posts, significantly outpacing Pixi Beauty (8.6k posts) and NUXE (3.1k posts). Across all three brands, the average volume is 9.2k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has several times more total posts than NUXE and Pixi Beauty.

By social platform

Among these brands, Pixi Beauty leads on Instagram and YouTube and OLEHENRIKSEN leads on TikTok. The gap is most notable on TikTok, with OLEHENRIKSEN at 14.2k, NUXE at 2k, Pixi Beauty at 743 posts. Pixi Beauty's activity is particularly concentrated on Instagram. On TikTok, OLEHENRIKSEN has several times more posts than NUXE and Pixi Beauty, while on Instagram Pixi Beauty has several times more posts than NUXE and OLEHENRIKSEN.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (8k posts, 50.2%), United Kingdom (1.8k posts, 11%), France (959 posts, 6%), suggesting a Europe focus, while Pixi Beauty leads in India with 1.1k posts (12.5%), while NUXE leads in Italy with 214 posts (6.9%). Looking at United States specifically, the split is OLEHENRIKSEN at 8k posts (50.2%), Pixi Beauty at 2.6k posts (30.2%), NUXE at 376 posts (12.1%).