NUXE Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.5k pieces of influencer content sponsored by NUXE over the last 12 months.

This report breaks down where & how NUXE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with NUXE, see here: NUXE influencers.

Influencer activity throughout the year

NUXE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

NUXE's sponsored post volume peaks in July with 480 posts, 67% higher than the monthly average of 288. February recorded the lowest activity at 106 posts, 63% below average. This may indicate a spring and summer campaign focus.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NUXE's sponsored influencer collaborations break down by social platform:

• TikTok: 2.0k posts (56.7%)
• Instagram: 1.5k posts (42.6%)
• YouTube: 26 posts (0.7%)

TikTok influencer marketing is a clear focus for NUXE.

Here are 3 examples of NUXE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

martina.cabassi x NUXE

martina.cabassi

@martina.cabassi

14 Jul, 26

7.8M

2.6k

#adv @nuxeitalia Apply your favourite Huile [...]

Influencer bio

contact@martinacabassi.com

Collaboration metrics

Post views7.8M

Post EMV $233.7k

More influencer data

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sonyaskinss x NUXE

sonyaskinss

@sonyaskinss

12 Jun, 26

17.4M

6.2k

#adv @Nuxe L’olio più venduto in farmacia, un [...]

Influencer bio

✨ Una di voi ✨ Skin expert-assistente medico estetico Consigli & chiacchiere 💝

Collaboration metrics

Post views17.4M

Post EMV $348.2k

More influencer data

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SominiVlogs x NUXE

SominiVlogs

@SominiVlogs

28 Apr, 26

568.4k

20k

[...] cooling @daiso Huile roll on @LaboratoireNUXE Baume à lèvres @respirenaturel Bijoux: [...]

Influencer bio

Ta coréenne préférée 🇰🇷

Collaboration metrics

Post views568.4k

Post EMV $19.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

NUXE's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.5M avg views/post):

_theskinery x NUXE

_theskinery

@_theskinery

06 Mar, 26

6.6M

2.2k

[...] Crema Anti-macchie e Anti-età SPF30 di Nuxe Un unico gesto, tre azioni mirate: ✨ [...]

Influencer bio

Sono Ilaria! 🙃 🧑‍🔬Trasformo la scienza in bellezza🧚‍♀️ 📚Formazioni & Consulenze✨ In elenco AGCOM ⬇️ Fai pace con la tua pelle cliccando qui!

Collaboration metrics

Post views6.6M

Post EMV $132.1k

More influencer data

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And here is another example with a smaller creator on TikTok (9.8k avg views/post):

clemenceyvars x NUXE

clemenceyvars

@clemenceyvars

17 Sep, 26

15.8k

477

[...] en ASMR quelques cases du calendrier @Nuxe ✨ #calendrierdelavent #nuxe #noel [...]

Influencer bio

des looks, de la beauté et des conseils ✨ IG : clemenceyvars UGC ✉️ clemence.yvars@gmail.com PR/Collab : clemenceyvarspro@gmail.com

Collaboration metrics

Post views15.8k

Post EMV $340

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

NUXE's repeat partnerships

nelysworld24 x NUXE

nelysworld24

@nelysworld24

31 Oct, 25

2.4k

4

[...] this special French duo from @Nuxe USA the perfect dry oils that [...]

nelysworld24

@nelysworld24

03 Dec, 25

1.8k

23

[...] vanities too and now here this @Nuxe USA dry oils that will become a [...]

nelysworld24

@nelysworld24

13 Dec, 25

1.5k

6

[...] with this favorite duo from @Nuxe USA Find them today in my cart [...]

la_bicer x NUXE

la_bicer

@la_bicer

22 May, 26

2.6M

860

#ADV @nuxeitalia ✅EPISODIO 2: i Rituali [...]

la_bicer

@la_bicer

27 Jul, 26

2.6M

1k

#adv @nuxeitalia Per anni abbiamo parlato [...]

la_bicer

@la_bicer

02 Jul, 26

2.6M

1.9k

#ADV @nuxe ➡️Novità spf50+ in stick: uno [...]

arianemann x NUXE

arianemann

@arianemann

23 Nov, 25

51.8k

540

@Nuxe USA is having the best deal [...]

arianemann

@arianemann

16 Jun, 26

17.5k

86

Nuxe is what Paris represents to me! [...]

arianemann

@arianemann

26 May, 26

17.3k

50

The iconic @Nuxe Huile Prodigieuse Florale… now [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (10.2%)
• Italy (7.1%)
• United Kingdom (6.1%)

Here is another example of NUXE collaborating with an influencer in France.

Helenemonblogdefille x NUXE

Helenemonblogdefille

@Helenemonblogdefille

08 Feb, 26

23.6k

1.3k

[...] Smart Clinical Repair Eye Contour Cream ( Nuxe – Rêve de Miel Lip Balm ( Paula’s Choice – [...]

NUXE's influencer activity vs. related brands

Pixi Beauty and Laura Mercier are established prestige beauty brands with overlapping skincare/makeup positioning and similar retail/influencer ecosystems to NUXE. Both compete for the same consumer seeking effective, sensorial products and premium brand storytelling.

Total influencer content

Pixi Beauty leads with 15.6k sponsored posts, notably outpacing Laura Mercier (12.2k posts) and NUXE (3.5k posts). Across all three brands, the average volume is 10.4k posts, indicating mature, scaled influencer programs. Pixi Beauty and Laura Mercier have several times more total posts than NUXE.

By social platform

Among these brands, Pixi Beauty leads on Instagram and Laura Mercier leads on TikTok and YouTube. The gap is most notable on Instagram, with Pixi Beauty at 8.6k, Laura Mercier at 2.8k, NUXE at 1.5k posts. Laura Mercier's activity is particularly concentrated on TikTok. On YouTube, Laura Mercier has several times more posts than Pixi Beauty, and Pixi Beauty has several times more than NUXE.

By geographical market

Pixi Beauty has the highest estimated sponsored-post volume in United States (4.7k posts, 30.3%), India (1.7k posts, 10.9%), United Kingdom (1.4k posts, 9.2%), while NUXE has the highest estimated sponsored-post volume in France (712 posts, 20.5%), Italy (246 posts, 7.1%), suggesting a Europe focus. Looking at United States specifically, the split is Pixi Beauty at 4.7k posts (30.3%), Laura Mercier at 4.4k posts (36.3%), NUXE at 354 posts (10.2%). NUXE's strength in France may indicate a home-market focus, while Pixi Beauty shows broader regional investment.