NUXE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by NUXE over the last 12 months.
This report breaks down where & how NUXE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NUXE, see here: NUXE influencers.
Influencer activity throughout the year
NUXE's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
NUXE's influencer activity by month
Number of sponsored posts
NUXE's sponsored post volume peaks in June with 159 posts, 77% higher than the monthly average of 90. January recorded the lowest activity at 45 posts, 50% below average. This may indicate a spring and summer campaign focus.
NUXE's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 43.3M, while January recorded the least at 96k. Across all tracked posts in the 12-month window, average views per post were 124.6k. Views appear to be largely volume-driven, tracking closely with post output across the year. Views appear strongest in late spring and early summer, with top-performing months concentrated from April to June. The top-performing tracked post, by @yanissasurtiktok, generated 13.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NUXE's sponsored influencer collaborations break down by social platform:
- Instagram: 573 posts (52.9%)
- TikTok: 508 posts (46.9%)
- YouTube: 2 posts (0.2%)
NUXE's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for NUXE.
Here are 3 examples of NUXE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ambre_lmb x NUXE
![Instagram post by @ambre_lmb for NUXE. Caption reads: [...] de la gamme #hairprodigieux de chez @nuxe....](https://images.od.modash.io/fafd9fb48970fc0ce54831bee90b9e8ed67407e1)
Influencer bio
Always stay true to who you are 🌎 🤍 @metropolitanmodelsgroup 🇫🇷 @royallemodelling 🇦🇺 💌 ambrelmbpro@gmail.com Paris
Collaboration metrics
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yanissasurtiktok x NUXE
Influencer bio
29, Algérie & Cameroun 🫶 makeup,fashion,and family 💌 contact@yanissaxoxo.net
Collaboration metrics
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ask.charlie x NUXE
![YouTube post by @ask.charlie for NUXE. Caption reads: [...] (Ad/Gift)
NUXE Shampoo –....](https://images.od.modash.io/64b329b946b407ea8aa680dd0afcc1c77bcf4db1)
Influencer bio
Latest from Ask Charlie
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.6%
- Posts: 41.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers NUXE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NUXE's influencers average views (Instagram)
Based on each influencer's average views per post
NUXE's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (454.7k avg views/post):
bony.kar x NUXE
Influencer bio
Go big or go home ✨ 🇦🇪 / 🇮🇳
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
rezahsampson x NUXE
Influencer bio
You can’t compete when you don’t compare ✨ FRAGRANCE FINDS | Episode 2 out now! 💌 hello@rezahsampson.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NUXE's repeat partnerships
Out of 819 unique influencers in our dataset, 23 of them (3%) posted content for NUXE in 3 or more separate calendar months. The most consistent partner is @beautysouthafrica, who has collaborated across 6 months with 8 total posts.
Here are 3 examples of NUXE's repeat influencer partnerships, with links to the sponsored content.
beautysouthafrica x NUXE
![Instagram post by @beautysouthafrica for NUXE. Caption reads: The @nuxe_sa Hair Prodigieux range is [...].](https://images.od.modash.io/d5a22aec722320bd36533dae42de351622b4cfc7)
![Instagram post by @beautysouthafrica for NUXE. Caption reads: [...] to your celebrations with NUXE, and enjoy....](https://images.od.modash.io/95fa9c7e01b3918fe578bf90defedb44da1e8a91)
![Instagram post by @beautysouthafrica for NUXE. Caption reads: [...] night double action, the new @nuxe_sa....](https://images.od.modash.io/feaf1ebc4b4fc1558767d415314d4b703b00cdf6)
nuage.dore x NUXE
![TikTok post by @nuage.dore for NUXE. Caption reads: Merci à @Nuxe de nous sortir d’aussi belles [...].](https://images.od.modash.io/3731f7cd3427a894e714749d62e02b6f6694256a)
vibekelentz x NUXE
![Instagram post by @vibekelentz for NUXE. Caption reads: // @nuxe New Icon ☀️
@nuxe_denmark [...].](https://images.od.modash.io/60d4985fc0d5a77d18790835eee56d8949e32a5e)
![Instagram post by @vibekelentz for NUXE. Caption reads: // Launch of @nuxe_denmark Nuxuriance [...].](https://images.od.modash.io/bb26c77449d1a7338646a45e11edab017f999bbe)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where NUXE had the most influencer activity. 18.8% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (12.4%)
- United Kingdom (8.1%)
- Germany (4.5%)
NUXE's influencer activity by market
Here is another example of NUXE collaborating with an influencer in France.
hevishkoo x NUXE
NUXE's influencer activity vs. related brands
NUXE operates in prestige, heritage-leaning skincare with a strong sensorial/product-ritual angle. Elizabeth Arden and Typology are natural benchmarks in adjacent premium skincare, competing for similar consumers through trust, formulation messaging, and creator reviews.
Total influencer content
NUXE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NUXE leads with 1.1k sponsored posts, notably outpacing Typology (874 posts) and Elizabeth Arden (601 posts). Across all three brands, the average volume is 853 posts, suggesting moderate but consistent investment.
By social platform
NUXE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
NUXE leads on Instagram and TikTok, while Typology leads on YouTube. The gap is most notable on TikTok, with NUXE at 508, Typology at 286, Elizabeth Arden at 223 posts. YouTube activity differs widely, with Typology posting 21 times while NUXE posted 2 times and Elizabeth Arden posted 0 times.
By geographical market
NUXE vs. related brands influencer activity (by country)
Estimated sponsored posts in NUXE's top markets
Typology has the highest estimated sponsored-post volume in United States (243 posts, 27.8%), France (224 posts, 25.6%), Japan (188 posts, 21.5%), while Elizabeth Arden has the highest estimated sponsored-post volume in United Kingdom (103 posts, 17.2%), India (38 posts, 6.3%). Looking at United States specifically, the split is Typology at 243 posts (27.8%), NUXE at 134 posts (12.4%), Elizabeth Arden at 132 posts (22%).
Read more influencer strategy breakdowns
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