NUXE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by NUXE over the last 12 months.
This report breaks down where & how NUXE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NUXE, see here: NUXE influencers.
Influencer activity throughout the year
NUXE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NUXE's influencer activity by month
Number of sponsored posts
NUXE's influencer output appears relatively consistent throughout the year, averaging about 360 sponsored posts per month. November recorded the highest volume at 480 posts (33% above average), while February was the quietest at 241 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NUXE's sponsored influencer collaborations break down by social platform:
- Instagram: 2.4k posts (56.2%)
- TikTok: 1.9k posts (43.2%)
- YouTube: 29 posts (0.7%)
NUXE's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for NUXE.
Here are 3 examples of NUXE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
chechurodriguez_real x NUXE
![Instagram post by @chechurodriguez_real for NUXE. Caption reads: [...] uso il Siero Contorno Occhi Illuminante....](https://images.od.modash.io/e3a30407010ebc2f7dde62109faaee78d0d82ef0)
Influencer bio
cecilia@iconaproduction.com 🇦🇷 👙 Co-founder @hinnominate @mefuireal @qlhype In elenco AGCOM
Collaboration metrics
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giuliadelellis103 x NUXE
Influencer bio
Founder @audreraudrer 🧁 In elenco AGCOM
Collaboration metrics
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SominiVlogs x NUXE
![YouTube post by @SominiVlogs for NUXE. Caption reads: [...] cooling @daiso Huile roll on....](https://images.od.modash.io/227eac56e467deb573f7d4d455eeab360ca8a250)
Influencer bio
Ta coréenne préférée 🇰🇷
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 67.1%
- Posts: 32.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers NUXE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NUXE's influencers average views (Instagram)
Based on each influencer's average views per post
With 28.2% of partnerships featuring creators averaging 1K-5K views, NUXE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (5.1M avg views/post):
latuacosmetologa x NUXE
Influencer bio
👩🏼🔬 Ti faccio capire cosa ama la tua pelle 📖 Svolgo Formazioni & Consulenze Skincare 🧪 Primo step per conoscere la tua pelle: prenota qui👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
annabriandh x NUXE
Influencer bio
🌷🌼🍃🍡🍋 🎀✨ 🌻 odense 🌸 @albabriandh 💌 anna@h4lo.dk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NUXE's repeat partnerships
Out of 3k unique influencers in our dataset, 80 of them (3%) posted content for NUXE in 3 or more separate calendar months. The most consistent partner is @beautyloveswithcj, who has collaborated across 8 months with 19 total posts.
Here are 3 examples of NUXE's repeat influencer partnerships, with links to the sponsored content.
beautyloveswithcj x NUXE
![Instagram post by @beautyloveswithcj for NUXE. Caption reads: [...] looking eyes all for under £13! Nuxe Sweet....](https://images.od.modash.io/94daf86b8aa47948c8266e520d85698b6523c709)
![Instagram post by @beautyloveswithcj for NUXE. Caption reads: [...] brighter and less puffy. Nuxe Very Rose Lip....](https://images.od.modash.io/6c030db9c8316fa96cf8b3af47539546dcb8f317)
nelysworld24 x NUXE
![TikTok post by @nelysworld24 for NUXE. Caption reads: [...] this special French duo from @Nuxe USA the....](https://images.od.modash.io/149ef6478ea8afa511773966d859d3b83f113170)
![TikTok post by @nelysworld24 for NUXE. Caption reads: [...] vanities too and now here this @Nuxe USA dry....](https://images.od.modash.io/30b055f91026c30496f11c09ca5d1aca385ebafd)
![TikTok post by @nelysworld24 for NUXE. Caption reads: [...] with this favorite duo from @Nuxe USA Find....](https://images.od.modash.io/2611e5a5c6cfebd02384fa368f039eb588b80c7d)
arianemann x NUXE
![TikTok post by @arianemann for NUXE. Caption reads: @Nuxe USA is having the best deal [...].](https://images.od.modash.io/65ce8422d49d0758bb64d7aaf0668893fd12128e)
![TikTok post by @arianemann for NUXE. Caption reads: Nuxe is what Paris represents to me! [...].](https://images.od.modash.io/d6994375c7b53c9257ddd274a6f638b365c0771e)
![TikTok post by @arianemann for NUXE. Caption reads: [...] like sunshine. Obsessed. The @Nuxe USA @Nuxe....](https://images.od.modash.io/7ee2219dfdd1d428c39f60b854c693fe4f3d7646)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where NUXE had the most influencer activity. 18.2% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (9.6%)
- Italy (7.2%)
- Japan (6.6%)
NUXE's influencer activity by market
Here is another example of NUXE collaborating with an influencer in France.
ans_makeup_ x NUXE
![TikTok post by @ans_makeup_ for NUXE. Caption reads: [...] éclat de la gamme Merveillance Lift de @Nuxe....](https://images.od.modash.io/10da15a6f1fc432900f78c2d5633648d97b87e8d)
NUXE's influencer activity vs. related brands
NUXE competes in skincare and body care with a strong sensorial, French-pharmacy appeal, similar to Typology’s minimalist skincare positioning. Naked Sundays is a close adjacent competitor for sun and glow routines that often overlap in creator-led skincare regimens.
Total influencer content
NUXE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NUXE leads with 4.3k sponsored posts, marginally ahead of NAKED SUNDAYS (4.3k posts) and Typology (2.4k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs.
By social platform
NUXE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
NUXE leads on Instagram, while NAKED SUNDAYS has the most activity on TikTok and Typology has the most activity on YouTube. The gap is most notable on TikTok, with NAKED SUNDAYS at 3.5k, NUXE at 1.9k, Typology at 683 posts. NAKED SUNDAYS's activity is particularly concentrated on TikTok. On TikTok, NAKED SUNDAYS has several times more posts than NUXE or Typology.
By geographical market
NUXE vs. related brands influencer activity (by country)
Estimated sponsored posts in NUXE's top markets
NAKED SUNDAYS has the highest estimated sponsored-post volume in United States (2.3k posts, 54.5%), United Kingdom (462 posts, 10.8%), Australia (368 posts, 8.6%), while NUXE has the highest estimated sponsored-post volume in France (787 posts, 18.2%), Italy (311 posts, 7.2%), suggesting a Europe focus, while Typology leads in Japan with 405 posts (17%). Looking at United States specifically, the split is NAKED SUNDAYS at 2.3k posts (54.5%), Typology at 726 posts (30.5%), NUXE at 415 posts (9.6%). NUXE's strength in France may indicate a home-market focus, while NAKED SUNDAYS shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Typology's Influencer Marketing Strategy
- NAKED SUNDAYS's Influencer Marketing Strategy
- Elite Eleven Sporting's Influencer Marketing Strategy
- Havaianas's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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