We analyzed 4.5k pieces of influencer content sponsored by NUXE over the last 12 months.
This report breaks down where & how NUXE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NUXE, see here: NUXE influencers.
NUXE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
NUXE's influencer output appears relatively consistent throughout the year, averaging about 377 sponsored posts per month. June recorded the highest volume at 539 posts (43% above average), while February was the quietest at 136 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NUXE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for NUXE.
Here are 3 examples of NUXE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Always stay true to who you are 🌎 🤍 @metropolitanmodelsgroup 🇫🇷 @royallemodelling 🇦🇺 💌 ambrelmbpro@gmail.com Paris
Collaboration metrics
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Influencer bio
29, Algérie & Cameroun 🫶 makeup,fashion,and family 💌 contact@yanissaxoxo.net
Collaboration metrics
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Influencer bio
안녕하세요 메이크업 아티스트 홍현정입니다! 쎌럽들의 원조 메이크업아티스트 홍언니가 알려주는 뷰티 노하우와 튜토리얼을 확인해보세요! Welcome to Hong’s MakeuPlay! I’m Hong, Pro makeup Artist from Seoul, S.Korea. Check out my K-celebrities’ make-up tutorials and beauty tips! *비즈니스 문의: Hongsmakeuplay@gmail.com *인스타그램: www.instagram.com/hongsmakeuplay *홈페이지: www.honghyunjeong.com *Business Enquires: Hongsmakeuplayl@gmail.com *Instagram: www.instagram.com/hongsmakeuplay *Website: www.honghyunjeong.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers NUXE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 30.1% of partnerships featuring creators averaging 1K-5K views, NUXE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.0M avg views/post):
Influencer bio
T R A V L R / R T I S T 💼 Beauty Expert / Travel Addict / Food Lover 💄 Makeup Book @paintedbycharly 🖥️ PR : charlysalvator@outlook.fr
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
Influencer bio
You can’t compete when you don’t compare ✨ FRAGRANCE FINDS | Episode 2 out now! 💌 hello@rezahsampson.com
Collaboration metrics
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Out of 3k unique influencers in our dataset, 104 of them (3%) posted content for NUXE in 3 or more separate calendar months. The most consistent partner is @beautyloveswithcj, who has collaborated across 9 months with 25 total posts.
Here are 3 examples of NUXE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, France is where NUXE had the most influencer activity. 18.4% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of NUXE collaborating with an influencer in France.
Pixi Beauty and OLEHENRIKSEN are established skincare-focused beauty brands competing with NUXE in the prestige/masstige space, emphasizing glow, botanicals, and routine-driven product lines. They also share similar retail channels and influencer-led discovery dynamics, making them realistic benchmarks.
Total sponsored posts tracked (last 12 months)
Pixi Beauty leads with 14.3k sponsored posts, significantly outpacing OLEHENRIKSEN (8.8k posts) and NUXE (4.5k posts). Across all three brands, the average volume is 9.2k posts, indicating mature, scaled influencer programs. Pixi Beauty has over three times as many total posts as NUXE.
Sponsored posts by platform
Among these brands, Pixi Beauty leads on Instagram and YouTube and OLEHENRIKSEN leads on TikTok. The gap is most notable on Instagram, with Pixi Beauty at 7.6k, NUXE at 2.4k, OLEHENRIKSEN at 1.9k posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok.
Estimated sponsored posts in NUXE's top markets
Pixi Beauty has the highest estimated sponsored-post volume in United States (5.1k posts, 35.6%), India (1.5k posts, 10.3%), United Kingdom (1.2k posts, 8.4%), while NUXE has the highest estimated sponsored-post volume in France (837 posts, 18.4%), Japan (350 posts, 7.7%), while OLEHENRIKSEN leads in Canada with 397 posts (4.5%). Looking at United States specifically, the split is Pixi Beauty at 5.1k posts (35.6%), OLEHENRIKSEN at 4.6k posts (52.4%), NUXE at 441 posts (9.7%). NUXE's strength in France and Japan may indicate a home-market focus, while Pixi Beauty shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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