OLEHENRIKSEN Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 15.1k pieces of influencer content sponsored by OLEHENRIKSEN over the last 12 months.

This report breaks down where & how OLEHENRIKSEN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLEHENRIKSEN, see here: OLEHENRIKSEN influencers.

Influencer activity throughout the year

OLEHENRIKSEN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OLEHENRIKSEN's sponsored post volume appears to trend upward over the 12-month period, rising from 2.2k posts in January to 1.7k in December. The peak month, January, reached 2.2k posts, 77% higher than the monthly average of 1.2k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLEHENRIKSEN's sponsored influencer collaborations break down by social platform:

• TikTok: 13.3k posts (88.1%)
• Instagram: 1.8k posts (11.9%)

TikTok influencer marketing is a clear focus for OLEHENRIKSEN.

Here are 2 examples of OLEHENRIKSEN's recent sponsored collaborations (one each for Instagram, TikTok).

livefitelle x OLEHENRIKSEN

livefitelle

@livefitelle

04 Nov, 25

2.8M

29.9k

[...] sweet just dropped…🍦 Meet The @olehenriksen Vanilla Bonbon Pout Preserve 🤍 ad [...]

Influencer bio

Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃

Collaboration metrics

Post views2.8M

Post EMV $86.4k

More influencer data

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beccers_gordonn x OLEHENRIKSEN

beccers_gordonn

@beccers_gordonn

13 Jan, 26

10.5M

214.8k

It’s amazing what the @Olehenriksen Banana Bright Vitamin C Eye Cream has [...]

Influencer bio

Utah 📍 4th grade teacher, skincare, makeup 💌teamrebecca@linkcreatormgmt.com

Collaboration metrics

Post views10.5M

Post EMV $220.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 55.6% of partnerships featuring creators averaging <1K views, OLEHENRIKSEN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.7M avg views/post):

annaayorinde1 x OLEHENRIKSEN

annaayorinde1

@annaayorinde1

13 May, 25

52k

4.4k

[...] la mejor opción, y el mejor combo! @Olehenriksen ⭐️☁️🍒Llevo unas semanas usando [...]

Influencer bio

🇳🇬|🇪🇸 Instagram: Annaayorinde 🪐🤍 📩 annabella@boulevard22.com

Collaboration metrics

Post views52.0k

Post EMV $1.3k

More influencer data

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And here is another example with a smaller creator on TikTok (9.5k avg views/post):

tracy.tns x OLEHENRIKSEN

tracy.tns

@tracy.tns

13 Jan, 26

27.4k

180

[...] I love all 4 shades! So hydrating! @Olehenriksen #olehenriksen [...]

Influencer bio

Sharing my favorite TikTok Shop finds 😍🫶🏼 Las Vegas/Cali ☀️

Collaboration metrics

Post views27.4k

Post EMV $557

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OLEHENRIKSEN's repeat partnerships

daniellamagee x OLEHENRIKSEN

daniellamagee

@daniellamagee

01 Feb, 26

241.2k

2.4k

[...] while it’s in stock!💜💜💜 @Olehenriksen #olehenriksen [...]

daniellamagee

@daniellamagee

10 Jul, 25

143.4k

1k

[...] you like the shade?!🍊👀✨ @Olehenriksen #dealsforyoudays [...]

daniellamagee

@daniellamagee

24 Jan, 26

130.8k

1.1k

[...] Grab every single flavor💋 @Olehenriksen #tiktokshopjumpstartsale [...]

isabellalearyy x OLEHENRIKSEN

isabellalearyy

@isabellalearyy

13 Dec, 25

15.8k

230

[...] @Kiehl's Since 1851 @Olehenriksen @Caudalie @SimpleSkincareUK [...]

isabellalearyy

@isabellalearyy

15 Apr, 25

13.7k

581

[...] @Nécessaire body wash @Olehenriksen moisturiser and facial oil [...]

isabellalearyy

@isabellalearyy

14 Feb, 26

10.9k

276

[...] App Skincare mid shop @@Olehenriksen@@LANEIGE UK ##tasholagifted [...]

youglowgrrl x OLEHENRIKSEN

youglowgrrl

@youglowgrrl

26 Jul, 25

2.3M

37.9k

[...] Ceramide Cleansing Powder @olehenriksen Violet Ice Cold Plunge Pore [...]

youglowgrrl

@youglowgrrl

16 Dec, 25

92.2k

2.5k

[...] Anti-Ageing Clean Towels* @olehenriksen Violet Ice Cold Plunge Pore [...]

youglowgrrl

@youglowgrrl

22 Jan, 26

67.1k

2k

[...] Barrier Repair Eye Cream @olehenriksen Après Skin Multi-Use Rich [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (12.7%)
• France (5.8%)
• Canada (4.8%)

Here is another example of OLEHENRIKSEN collaborating with an influencer in United States.

milkydew x OLEHENRIKSEN

milkydew

@milkydew

11 Jul, 25

4.2M

18.2k

#ad @Olehenriksen new🍑Peach Collection leaves skin + [...]

OLEHENRIKSEN's influencer activity vs. related brands

OLEHENRIKSEN overlaps with Summer Fridays and Glow Recipe in prestige skincare that wins through brightening, glow, and routine-based content. These brands compete for the same influencer-led discovery paths, especially on hero products and visually satisfying textures.

Total influencer content

Glow Recipe leads with 23.5k sponsored posts, significantly outpacing Summer Fridays (16.7k posts) and OLEHENRIKSEN (15.1k posts). Across all three brands, the average volume is 18.4k posts, indicating mature, scaled influencer programs. Glow Recipe has noticeably more total posts than OLEHENRIKSEN and Summer Fridays.

By social platform

Among these brands, Summer Fridays leads on Instagram and Glow Recipe leads on TikTok and YouTube. The gap is most notable on TikTok, with Glow Recipe at 18.9k, OLEHENRIKSEN at 13.3k, Summer Fridays at 11.1k posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok. On Instagram, OLEHENRIKSEN has several times fewer posts than Summer Fridays and Glow Recipe.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 47.7%), Brazil (1.5k posts, 6.2%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 12.7%), France (878 posts, 5.8%), suggesting a Europe focus, while Summer Fridays leads in Canada with 1.1k posts (6.8%). Looking at United States specifically, the split is Glow Recipe at 11k posts (47.7%), Summer Fridays at 9.1k posts (54.8%), OLEHENRIKSEN at 7.8k posts (51.7%). OLEHENRIKSEN's strength in United Kingdom and France may indicate a home-market focus, while Glow Recipe shows broader regional investment.