OLEHENRIKSEN Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 14.4k pieces of influencer content sponsored by OLEHENRIKSEN over the last 12 months.

This report breaks down where & how OLEHENRIKSEN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLEHENRIKSEN, see here: OLEHENRIKSEN influencers.

Influencer activity throughout the year

OLEHENRIKSEN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OLEHENRIKSEN's sponsored post volume peaks in January with 2.2k posts, 87% higher than the monthly average of 1.2k. August recorded the lowest activity at 525 posts, 56% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLEHENRIKSEN's sponsored influencer collaborations break down by social platform:

• TikTok: 12.6k posts (87.6%)
• Instagram: 1.7k posts (12%)
• YouTube: 55 posts (0.4%)

TikTok influencer marketing is a clear focus for OLEHENRIKSEN.

Here are 3 examples of OLEHENRIKSEN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

livefitelle x OLEHENRIKSEN

livefitelle

@livefitelle

04 Nov, 25

2.8M

29.9k

[...] sweet just dropped…🍦 Meet The @olehenriksen Vanilla Bonbon Pout Preserve 🤍 ad [...]

Influencer bio

Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃

Collaboration metrics

Post views2.8M

Post EMV $86.4k

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beccers_gordonn x OLEHENRIKSEN

beccers_gordonn

@beccers_gordonn

13 Jan, 26

10.5M

214.8k

It’s amazing what the @Olehenriksen Banana Bright Vitamin C Eye Cream has [...]

Influencer bio

Utah 📍 4th grade teacher, skincare, makeup 💌teamrebecca@linkcreatormgmt.com

Collaboration metrics

Post views10.5M

Post EMV $220.7k

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TamaraKalinic x OLEHENRIKSEN

TamaraKalinic

@TamaraKalinic

02 Sep, 26

135.6k

2.4k

In This Video: A slower few days in Monaco, with a little bit of everything I’ve been loving lately. Time with Filippo, getting back into my routine, a few beauty favourites I keep reaching for, and some new wardrobe additions I couldn’t wait to show you. There’s also a bit of real life in between, which is usually where the best moments happen. 💛 Remember to click the CC button on YouTube to enable subtitles for this episode, they can be translated into most languages. ❤️ You can also turn on dubbing to listen in different languages. WHATSAPP GROUP SIGN-UP: SUBSTACK: NEW BLOG: SHOP MY INSTAGRAM: SHOP MY TIKTOK: MY AMAZON STOREFRONT (🇬🇧): MY AMAZON STOREFRONT ( 🇺🇸): ———— ✨BALLOON TROUSERS VS BARREL JEANS- ✨THE BEST THINGS I BOUGHT IN AUGUST- ———— ✨I WORE: I START VIDEO IN Dress- Shoes- Bag- Sunglasses - Hat similar- BACK AT HOME Bikini- (mine exact is Hunza G x Burberry collab which is currently sold out) Pants- Flip flops- Chanel cardigan BEACH LOOK WITH WHITE FRINGE SCARF Top- Pants- Scarf- Sunglasses- WORKOUT KIT Top- go.shopmy.us/p-83601151 Pants- go.shopmy.us/p-83601204 Trainers- MONDAY MORNING LOOK Top- Skirt- Bag- Flats- Sunglasses- BACK AT HOME, SORTING MY NIGHT STAND Skims dress- THE FOLLOWING MORNING Top- Pants- Head/neck tie- MAGDA NEW IN Magda blazer- Magda blazer 2- TWO NEW BAGS Raffia bow bag- Raffia fish clutch- ———— ✨BEAUTY PRODUCTS I SPEAK ABOUT (ON MY NIGHT STAND) Silver tray- Shark LED- Serum- Eadem lip balm- Ole Henriksen lip balm- Ole Henriksen serum- Peptide serum and cream- Auteur serum- go.shopmy.us/p-83612103 Purple serum- Jet lag mask- Ole Henriksen eye cream- Kiehl's eye cream- Rhode spray- Aestura mist- ———— ✨BOOKS I MENTION The picture of Dorian Gray- New book- ———— ✨LEARN MORE ABOUT NOA- ———— ✨BEAUTY PRODUCTS USED : Rhode pocket bronzer- Blush- Lip gloss- SPF- ———— ✨JEWELLERY: Bracelet- Wedding band- idyl earrings- Emerald earrings- Ring- Necklace- Bracelet 2- Watch- ———— ✨CONNECT WITH ME: INSTAGRAM: TIKTOK: BLOG: FACEBOOK: TWITTER: PINTEREST: Disclaimer: All opinions and views are my own. I sometimes use affiliate links and might earn small commission on some of the items linked above. Chapters: 00:00 Morning Walk in Monaco & Coffee with Filippo 02:44 Getting Ready at Home 06:49 Beach Club, Workout & Movie Night 21:19 Monaco Errands & Afternoon with Filippo 28:37 My Current Skincare Favourites 40:07 New Pieces in My Wardrobe Love, Tamara xo

Influencer bio

Hi Lovelies! I’m Tamara Kalinic and this is my Youtube channel! For the most exciting fashion hauls, Look du Jours and Oh-so glamourous Fashion week reports, subscribe to my channel. Connect with me: Blog : www.theglamandglitter.com Instagram: @Tamara TikTok: @Tamara Twitter : @TamaraKalinic Facebook : TheGlamandGlitter Say Hello : tamara@theglamandglitter.com

Collaboration metrics

Post views135.6k

Post EMV $4.3k

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 55% of partnerships featuring creators averaging <1K views, OLEHENRIKSEN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

whor3chata_ x OLEHENRIKSEN

whor3chata_

@whor3chata_

02 Feb, 26

90.4k

3.8k

New @Olehenriksen Pout preserve in shade sweet macaron [...]

Influencer bio

INSTA: @la.palomasanchez 📧: shelby.marra@thedigitalbrandarchitects.com 🇲🇽

Collaboration metrics

Post views90.4k

Post EMV $2.0k

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

chritchin x OLEHENRIKSEN

chritchin

@chritchin

01 Sep, 25

13k

1.6k

[...] US brightening serum & eye cream @Olehenriksen peach glaze glow mist, niacinamide [...]

Influencer bio

📍VA // Hi y’all :) Sensitive Skin, Sensitive Girl <3 Makeup, Me & More xoxo 💌 - christian@select.co

Collaboration metrics

Post views13.0k

Post EMV $341

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OLEHENRIKSEN's repeat partnerships

daniellamagee x OLEHENRIKSEN

daniellamagee

@daniellamagee

01 Feb, 26

241.2k

2.4k

[...] while it’s in stock!💜💜💜 @Olehenriksen #olehenriksen [...]

daniellamagee

@daniellamagee

24 Jan, 26

130.8k

1.1k

[...] Grab every single flavor💋 @Olehenriksen #tiktokshopjumpstartsale [...]

daniellamagee

@daniellamagee

04 Sep, 26

103.9k

261

NEW @Olehenriksen lippie duo!!! How cute is [...]

a_lifestyle_choice x OLEHENRIKSEN

a_lifestyle_choice

@a_lifestyle_choice

12 Oct, 25

610

35

[...] Coco crème BY @Ole@Olehenriksen

a_lifestyle_choice

@a_lifestyle_choice

29 Sep, 25

546

15

[...] glossy plump lip🫦 #olehenriksen #lippeptide [...]

a_lifestyle_choice

@a_lifestyle_choice

01 Dec, 25

445

8

Fuller looking lips with @Olehenriksen Lip Peptides #lips [...]

sincerelylaure x OLEHENRIKSEN

sincerelylaure

@sincerelylaure

21 May, 26

1.5k

42

[...] preserve chillers from @Olehenriksen now come in a kit of minis [...]

sincerelylaure

@sincerelylaure

29 Jul, 26

1.2k

122

[...] brands!! @Timebeam Beauty @Olehenriksen @Rare Beauty @Milani [...]

sincerelylaure

@sincerelylaure

22 Jan, 26

1.1k

191

[...] you brands🫶 @Glow Recipe @Olehenriksen @Hard Candy @Primally Pure [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.7%)
• Canada (4.7%)
• Australia (3.8%)

Here is another example of OLEHENRIKSEN collaborating with an influencer in United States.

lilybrock123 x OLEHENRIKSEN

lilybrock123

@lilybrock123

16 Jun, 26

3M

68.9k

@Olehenriksen ily ily ily not sponsered [...]

OLEHENRIKSEN's influencer activity vs. related brands

OLEHENRIKSEN competes with Summer Fridays and First Aid Beauty in skincare where brightening, hydration, and barrier support are frequent purchase drivers. These brands pursue similar audiences via routine content, ingredient education, and hero-product moments.

Total influencer content

OLEHENRIKSEN leads with 14.4k sponsored posts, marginally ahead of Summer Fridays (12.9k posts) and First Aid Beauty (5.4k posts). Across all three brands, the average volume is 10.9k posts, indicating mature, scaled influencer programs.

By social platform

OLEHENRIKSEN leads on TikTok, while Summer Fridays has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 12.6k, Summer Fridays at 10.2k, First Aid Beauty at 4.5k posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (7.1k posts, 49.1%), United Kingdom (2k posts, 13.7%), Canada (678 posts, 4.7%), suggesting a North America focus, while First Aid Beauty leads in France with 297 posts (5.5%). Looking at United States specifically, the split is OLEHENRIKSEN at 7.1k posts (49.1%), Summer Fridays at 6.8k posts (53.2%), First Aid Beauty at 2.8k posts (51.5%).