OLEHENRIKSEN Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 16.0k pieces of influencer content sponsored by OLEHENRIKSEN over the last 12 months.

This report breaks down where & how OLEHENRIKSEN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLEHENRIKSEN, see here: OLEHENRIKSEN influencers.

Influencer activity throughout the year

OLEHENRIKSEN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OLEHENRIKSEN's sponsored post volume peaks in January with 2.2k posts, 69% higher than the monthly average of 1.3k. June recorded the lowest activity at 560 posts, 58% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLEHENRIKSEN's sponsored influencer collaborations break down by social platform:

• TikTok: 14.1k posts (88.4%)
• Instagram: 1.8k posts (11.4%)
• YouTube: 44 posts (0.3%)

TikTok influencer marketing is a clear focus for OLEHENRIKSEN.

Here are 3 examples of OLEHENRIKSEN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

livefitelle x OLEHENRIKSEN

livefitelle

@livefitelle

04 Nov, 25

2.8M

29.9k

[...] sweet just dropped…🍦 Meet The @olehenriksen Vanilla Bonbon Pout Preserve 🤍 ad [...]

Influencer bio

Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃

Collaboration metrics

Post views2.8M

Post EMV $86.4k

More influencer data

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beccers_gordonn x OLEHENRIKSEN

beccers_gordonn

@beccers_gordonn

13 Jan, 26

10.5M

214.8k

It’s amazing what the @Olehenriksen Banana Bright Vitamin C Eye Cream has [...]

Influencer bio

Utah 📍 4th grade teacher, skincare, makeup 💌teamrebecca@linkcreatormgmt.com

Collaboration metrics

Post views10.5M

Post EMV $220.7k

More influencer data

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Sananas x OLEHENRIKSEN

Sananas

@Sananas

25 Jan, 26

66.8k

2.3k

[...] rewind pro-grade 0.3% retinol serum OLEHENRIKSEN : -345 relief cream DR.ALTHEA : [...]

Influencer bio

Des conseils et astuces Mode, Beauté et Lifestyle ? Welcome dans la Sananas Family ! -Abonnez-vous pour plus de facilité à me suivre c'est gratuit et ça fait plaisir :-) http://www.youtube.com/subscription_center?add_user=sananas2106 -Pour tout contact professionnel UNIQUEMENT : sananas@po.agency -For business inquiries only, please email me : sananas@po.agency Vous pouvez me suivre ici aussi ! ❤Instagram : http://instagram.com/sananas2106 ❤Tiktok : https://www.tiktok.com/@sananas ❤Ma page LTK avec tous mes looks ❤Twitter : https://twitter.com/sananas2106 ❤Ma page facebook : https://www.facebook.com/Sananas2106 ❤Ma boutique Amazon : https://www.amazon.fr/shop/sananas

Collaboration metrics

Post views66.8k

Post EMV $2.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 55.7% of partnerships featuring creators averaging <1K views, OLEHENRIKSEN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.7M avg views/post):

annaayorinde1 x OLEHENRIKSEN

annaayorinde1

@annaayorinde1

13 May, 25

52k

4.4k

[...] la mejor opción, y el mejor combo! @Olehenriksen ⭐️☁️🍒Llevo unas semanas usando [...]

Influencer bio

🇳🇬|🇪🇸 Instagram: Annaayorinde 🪐🤍 📩 annabella@boulevard22.com

Collaboration metrics

Post views52.0k

Post EMV $1.3k

More influencer data

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And here is another example with a smaller creator on TikTok (9.5k avg views/post):

tracy.tns x OLEHENRIKSEN

tracy.tns

@tracy.tns

13 Jan, 26

27.4k

180

[...] I love all 4 shades! So hydrating! @Olehenriksen #olehenriksen [...]

Influencer bio

Sharing my favorite TikTok Shop finds 😍🫶🏼 Las Vegas/Cali ☀️

Collaboration metrics

Post views27.4k

Post EMV $557

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OLEHENRIKSEN's repeat partnerships

daniellamagee x OLEHENRIKSEN

daniellamagee

@daniellamagee

01 Feb, 26

241.2k

2.4k

[...] while it’s in stock!💜💜💜 @Olehenriksen #olehenriksen [...]

daniellamagee

@daniellamagee

10 Jul, 25

143.4k

1k

[...] you like the shade?!🍊👀✨ @Olehenriksen #dealsforyoudays [...]

daniellamagee

@daniellamagee

24 Jan, 26

130.8k

1.1k

[...] Grab every single flavor💋 @Olehenriksen #tiktokshopjumpstartsale [...]

isabellalearyy x OLEHENRIKSEN

isabellalearyy

@isabellalearyy

13 Dec, 25

15.8k

230

[...] @Kiehl's Since 1851 @Olehenriksen @Caudalie @SimpleSkincareUK [...]

isabellalearyy

@isabellalearyy

14 Feb, 26

10.9k

276

[...] App Skincare mid shop @@Olehenriksen@@LANEIGE UK ##tasholagifted [...]

isabellalearyy

@isabellalearyy

15 Mar, 26

7.2k

330

[...] App gifted Skincare @Olehenriksen @Paula’s Choice UK Foodshop [...]

jaidenplamondon x OLEHENRIKSEN

jaidenplamondon

@jaidenplamondon

26 Nov, 25

40.6k

158

[...] lip treatments today! @Olehenriksen #olehenriksen #poutpreserve [...]

jaidenplamondon

@jaidenplamondon

07 Mar, 26

3.6k

31

[...] Smells like grape candy 🍇 @Olehenriksen #olehenriksen [...]

jaidenplamondon

@jaidenplamondon

10 Feb, 26

1.7k

12

[...] treatment bundle 🙌🏻✨👄 @Olehenriksen #olehenriksen #poutpreserve [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11.5%)
• France (4.4%)
• Canada (4.2%)

Here is another example of OLEHENRIKSEN collaborating with an influencer in United States.

milkydew x OLEHENRIKSEN

milkydew

@milkydew

11 Jul, 25

4.2M

18.2k

#ad @Olehenriksen new🍑Peach Collection leaves skin + [...]

OLEHENRIKSEN's influencer activity vs. related brands

OLEHENRIKSEN competes with Summer Fridays and First Aid Beauty as modern skincare brands positioned around visible results and strong hero products. They share a creator ecosystem where routines, ingredient education, and before/after-style content drive consideration.

Total influencer content

OLEHENRIKSEN leads with 16k sponsored posts, notably outpacing Summer Fridays (13.5k posts) and First Aid Beauty (4.5k posts). Across all three brands, the average volume is 11.3k posts, indicating mature, scaled influencer programs.

By social platform

OLEHENRIKSEN leads on TikTok and YouTube, while Summer Fridays leads on Instagram. The gap is most notable on TikTok, with OLEHENRIKSEN at 14.1k, Summer Fridays at 8.4k, First Aid Beauty at 3.8k posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok. Instagram posts are notably higher for Summer Fridays than OLEHENRIKSEN, and TikTok posts are notably higher for OLEHENRIKSEN than Summer Fridays.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (8.4k posts, 52.7%), United Kingdom (1.8k posts, 11.5%), while Summer Fridays leads in France with 714 posts (5.3%). Looking at United States specifically, the split is OLEHENRIKSEN at 8.4k posts (52.7%), Summer Fridays at 7.2k posts (53.4%), First Aid Beauty at 2.4k posts (53.5%).