OLEHENRIKSEN Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 16.0k pieces of influencer content sponsored by OLEHENRIKSEN over the last 12 months.

This report breaks down where & how OLEHENRIKSEN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLEHENRIKSEN, see here: OLEHENRIKSEN influencers.

Influencer activity throughout the year

OLEHENRIKSEN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OLEHENRIKSEN's sponsored post volume peaks in January with 2.2k posts, 68% higher than the monthly average of 1.3k. June recorded the lowest activity at 445 posts, 67% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLEHENRIKSEN's sponsored influencer collaborations break down by social platform:

• TikTok: 14.2k posts (88.7%)
• Instagram: 1.8k posts (11%)
• YouTube: 49 posts (0.3%)

TikTok influencer marketing is a clear focus for OLEHENRIKSEN.

Here are 3 examples of OLEHENRIKSEN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

livefitelle x OLEHENRIKSEN

livefitelle

@livefitelle

04 Nov, 25

2.8M

29.9k

[...] sweet just dropped…🍦 Meet The @olehenriksen Vanilla Bonbon Pout Preserve 🤍 ad [...]

Influencer bio

Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃

Collaboration metrics

Post views2.8M

Post EMV $86.4k

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beccers_gordonn x OLEHENRIKSEN

beccers_gordonn

@beccers_gordonn

13 Jan, 26

10.5M

214.8k

It’s amazing what the @Olehenriksen Banana Bright Vitamin C Eye Cream has [...]

Influencer bio

Utah 📍 4th grade teacher, skincare, makeup 💌teamrebecca@linkcreatormgmt.com

Collaboration metrics

Post views10.5M

Post EMV $220.7k

More influencer data

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Sananas x OLEHENRIKSEN

Sananas

@Sananas

25 Jan, 26

66.8k

2.3k

[...] rewind pro-grade 0.3% retinol serum OLEHENRIKSEN : -345 relief cream DR.ALTHEA : [...]

Influencer bio

Des conseils et astuces Mode, Beauté et Lifestyle ? Welcome dans la Sananas Family ! -Abonnez-vous pour plus de facilité à me suivre c'est gratuit et ça fait plaisir :-) http://www.youtube.com/subscription_center?add_user=sananas2106 -Pour tout contact professionnel UNIQUEMENT : sananas@po.agency -For business inquiries only, please email me : sananas@po.agency Vous pouvez me suivre ici aussi ! ❤Instagram : http://instagram.com/sananas2106 ❤Tiktok : https://www.tiktok.com/@sananas ❤Ma page LTK avec tous mes looks ❤Twitter : https://twitter.com/sananas2106 ❤Ma page facebook : https://www.facebook.com/Sananas2106 ❤Ma boutique Amazon : https://www.amazon.fr/shop/sananas

Collaboration metrics

Post views66.8k

Post EMV $2.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 56.2% of partnerships featuring creators averaging <1K views, OLEHENRIKSEN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (903.1k avg views/post):

whor3chata_ x OLEHENRIKSEN

whor3chata_

@whor3chata_

02 Feb, 26

90.4k

3.8k

New @Olehenriksen Pout preserve in shade sweet macaron [...]

Influencer bio

INSTA: @la.palomasanchez 📧: shelby.marra@thedigitalbrandarchitects.com 🇲🇽

Collaboration metrics

Post views90.4k

Post EMV $2.0k

More influencer data

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And here is another example with a smaller creator on TikTok (9.8k avg views/post):

mayrajflores x OLEHENRIKSEN

mayrajflores

@mayrajflores

16 Oct, 25

1.8k

162

[...] they all smelled amazing too ✨ @Olehenriksen #olehenriksen #skincareproducts [...]

Influencer bio

📍utah from beauty to foodie & everything in between ☁️ ✨ 💌 mayrafloresj@gmail.com

Collaboration metrics

Post views1.8k

Post EMV $44

More influencer data

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OLEHENRIKSEN's repeat partnerships

daniellamagee x OLEHENRIKSEN

daniellamagee

@daniellamagee

01 Feb, 26

241.2k

2.4k

[...] while it’s in stock!💜💜💜 @Olehenriksen #olehenriksen [...]

daniellamagee

@daniellamagee

10 Jul, 25

143.4k

1k

[...] you like the shade?!🍊👀✨ @Olehenriksen #dealsforyoudays [...]

daniellamagee

@daniellamagee

24 Jan, 26

130.8k

1.1k

[...] Grab every single flavor💋 @Olehenriksen #tiktokshopjumpstartsale [...]

isabellalearyy x OLEHENRIKSEN

isabellalearyy

@isabellalearyy

13 Dec, 25

15.8k

230

[...] @Kiehl's Since 1851 @Olehenriksen @Caudalie @SimpleSkincareUK [...]

isabellalearyy

@isabellalearyy

14 Feb, 26

10.9k

276

[...] App Skincare mid shop @@Olehenriksen@@LANEIGE UK ##tasholagifted [...]

isabellalearyy

@isabellalearyy

15 Mar, 26

7.2k

330

[...] App gifted Skincare @Olehenriksen @Paula’s Choice UK Foodshop [...]

a_lifestyle_choice x OLEHENRIKSEN

a_lifestyle_choice

@a_lifestyle_choice

05 Aug, 25

647

25

[...] lip treatment BY @Oleh@Olehenriksen

a_lifestyle_choice

@a_lifestyle_choice

06 Aug, 25

648

19

[...] lips here 🫦 Amd so does @Olehenriksen #glossylips #lippeptide [...]

a_lifestyle_choice

@a_lifestyle_choice

12 Oct, 25

610

35

[...] Coco crème BY @Ole@Olehenriksen

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11%)
• France (6%)
• Australia (4.2%)

Here is another example of OLEHENRIKSEN collaborating with an influencer in United States.

milkydew x OLEHENRIKSEN

milkydew

@milkydew

11 Jul, 25

4.2M

18.2k

#ad @Olehenriksen new🍑Peach Collection leaves skin + [...]

OLEHENRIKSEN's influencer activity vs. related brands

OLEHENRIKSEN competes with Summer Fridays and Glow Recipe in brightening, glow-focused skincare that performs well in social-first routines and “before/after” storytelling. All three brands are popular in Sephora-adjacent influencer content, making them natural peers for benchmarking.

Total influencer content

Glow Recipe leads with 23.7k sponsored posts, significantly outpacing OLEHENRIKSEN (16k posts) and Summer Fridays (15.4k posts). Across all three brands, the average volume is 18.4k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Summer Fridays leads on Instagram and Glow Recipe leads on TikTok and YouTube. The gap is most notable on TikTok, with Glow Recipe at 20.1k, OLEHENRIKSEN at 14.2k, Summer Fridays at 9.8k posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok. On Instagram, Summer Fridays has multiple times more posts than OLEHENRIKSEN and Glow Recipe.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (13k posts, 53%), United Kingdom (2k posts, 8.6%), Brazil (1.6k posts, 6.6%), while Summer Fridays leads in France with 988 posts (6.4%). Looking at United States specifically, the split is Glow Recipe at 13k posts (53%), Summer Fridays at 8.5k posts (55.3%), OLEHENRIKSEN at 8k posts (50.2%).