OLEHENRIKSEN Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 533 pieces of influencer content sponsored by OLEHENRIKSEN over the last 12 months.

This report breaks down where & how OLEHENRIKSEN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLEHENRIKSEN, see here: OLEHENRIKSEN influencers.

Influencer activity throughout the year

OLEHENRIKSEN's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

OLEHENRIKSEN's influencer activity appears to have tapered over the year, from 38 posts in January down to 16 in December. May was the busiest month at 118 posts, 168% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLEHENRIKSEN's sponsored influencer collaborations break down by social platform:

• Instagram: 533 posts (100%)

Instagram influencer marketing is a clear focus for OLEHENRIKSEN.

Here are 1 examples of OLEHENRIKSEN's recent sponsored collaborations (one each for Instagram).

livefitelle x OLEHENRIKSEN

livefitelle

@livefitelle

04 Nov, 25

2.8M

29.9k

[...] sweet just dropped…🍦 Meet The @olehenriksen Vanilla Bonbon Pout Preserve 🤍 [...]

Influencer bio

Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃

Collaboration metrics

Post views2.8M

Post EMV $86.4k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34.3% of partnerships featuring creators averaging 1K-5K views, OLEHENRIKSEN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 29.8%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (322.1k avg views/post):

disruptive_beaute x OLEHENRIKSEN

disruptive_beaute

@disruptive_beaute

05 Jun, 25

436.9k

12.5k

[...] c’est des pépites à tous les étages @olehenriksen formules actives , sensorialité [...]

Influencer bio

Anna 👩🏻‍🦲 Alopecia Self-Confidence & more TV Host 📺 __Paris, 🇫🇷.

Collaboration metrics

Post views436.9k

Post EMV $14.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.0k avg views/post):

beautybubble0326 x OLEHENRIKSEN

beautybubble0326

@beautybubble0326

21 Aug, 25

32.6k

1.5k

Peach 🍑 Glaze Glow Vitamin C Mist - @olehenriksen - #giftedbyolehenriksen . A [...]

Influencer bio

God first! 🙏🏽 A little glow, a little glam, a lot of joy ✨ DM/Email for collabs 📩 lissettediggs@gmail.com 👇 Click for links & discounts 💕

Collaboration metrics

Post views32.6k

Post EMV $1.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OLEHENRIKSEN's repeat partnerships

miss.goodthings x OLEHENRIKSEN

miss.goodthings

@miss.goodthings

06 Jun, 25

11.2k

486

[...] That’s all it took.✨ The @olehenriksen Banana Bright+ Eye Crème 🍌 [...]

miss.goodthings

@miss.goodthings

28 May, 25

8.7k

443

[...] peptide-powered duo from @olehenriksen is everything my skin’s [...]

miss.goodthings

@miss.goodthings

20 Aug, 25

6.1k

[...] for you 🍑✨ meet the new @olehenriksen peach glaze glow mist , it [...]

livefitelle x OLEHENRIKSEN

livefitelle

@livefitelle

04 Nov, 25

2.8M

29.9k

[...] just dropped…🍦 Meet The @olehenriksen Vanilla Bonbon Pout [...]

livefitelle

@livefitelle

16 Jun, 25

621.3k

25.9k

[...] Vitamin C+ Eye Crème @olehenriksen Banana Bright+ Instant Glow [...]

livefitelle

@livefitelle

13 Mar, 25

401.8k

8k

[...] got bouncy, plump skin @olehenriksen 💦🪄🫧 ad - Products used: [...]

pearlaivee x OLEHENRIKSEN

pearlaivee

@pearlaivee

18 Mar, 25

16.1k

[...] glowing skin & lips! 💜💖 @olehenriksen Plumping Peptide Pair: ✨ [...]

pearlaivee

@pearlaivee

17 Apr, 25

10.6k

[...] Smoothing Scrub by @olehenriksen and my face feels so soft. [...]

pearlaivee

@pearlaivee

17 Feb, 26

8.9k

299

[...] the NEWEST addition to my @olehenriksen Pout Preserve collection [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11.2%)
• France (4.7%)
• Canada (4.1%)

Here is another example of OLEHENRIKSEN collaborating with an influencer in United States.

annasbeautyworld_ x OLEHENRIKSEN

annasbeautyworld_

@annasbeautyworld_

14 Mar, 25

1.1M

73.2k

[...] 🩰🌙🌸🍋 featuring the brand new @olehenriksen strawberry lemonade smoothing scrub [...]

OLEHENRIKSEN's influencer activity vs. related brands

OLEHENRIKSEN competes with Summer Fridays and Glow Recipe in prestige skincare where brightening, hydration, and routine-based content perform well with creators. They attract similar audiences influenced by product testing, texture shots, and visible-results narratives.

Total influencer content

Glow Recipe leads with 5.5k sponsored posts, significantly outpacing Summer Fridays (3.8k posts) and OLEHENRIKSEN (533 posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. Summer Fridays and Glow Recipe each have several times more total posts than OLEHENRIKSEN.

By social platform

Among these brands, Summer Fridays leads on Instagram and YouTube and Glow Recipe leads on TikTok. The gap is most notable on TikTok, with Glow Recipe at 4.6k, Summer Fridays at 2.6k, OLEHENRIKSEN at 0 posts. OLEHENRIKSEN's activity is particularly concentrated on Instagram. On TikTok and YouTube, Summer Fridays and Glow Recipe have posts while OLEHENRIKSEN has none.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (2.8k posts, 51.5%), United Kingdom (492 posts, 8.9%), Brazil (403 posts, 7.3%), while Summer Fridays leads in France with 194 posts (5.1%). Looking at United States specifically, the split is Glow Recipe at 2.8k posts (51.5%), Summer Fridays at 2.1k posts (55.4%), OLEHENRIKSEN at 269 posts (50.4%).