OLEHENRIKSEN Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 15.7k pieces of influencer content sponsored by OLEHENRIKSEN over the last 12 months.
This report breaks down where & how OLEHENRIKSEN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLEHENRIKSEN, see here: OLEHENRIKSEN influencers.
Influencer activity throughout the year
OLEHENRIKSEN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OLEHENRIKSEN's influencer activity by month
Number of sponsored posts
OLEHENRIKSEN's sponsored post volume peaks in January with 2.2k posts, 72% higher than the monthly average of 1.3k. July recorded the lowest activity at 499 posts, 62% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLEHENRIKSEN's sponsored influencer collaborations break down by social platform:
- TikTok: 13.9k posts (89%)
- Instagram: 1.7k posts (11%)
- YouTube: 7 posts (0%)
OLEHENRIKSEN's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OLEHENRIKSEN.
Here are 3 examples of OLEHENRIKSEN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
livefitelle x OLEHENRIKSEN
![Instagram post by @livefitelle for OLEHENRIKSEN. Caption reads: [...] sweet just dropped…🍦 Meet The @olehenriksen....](https://images.od.modash.io/a8a872708ff8d383177dd3149f1682a381a78d81)
Influencer bio
Wellness, beauty, travel + London life 🤍 @ghostlifestyle & @nvgtn code: ELLE Creative Agency @margandmae Law Graduate + Certified Trainer 📃
Collaboration metrics
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beccers_gordonn x OLEHENRIKSEN
Influencer bio
Utah 📍 4th grade teacher, skincare, makeup 💌teamrebecca@linkcreatormgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GirlGoneLux x OLEHENRIKSEN
Influencer bio
Welcome to my channel — your go-to destination for all things luxury lifestyle, designer handbags, beauty reviews, and fashion inspo. ✨ If you love unboxings, honest reviews, and styling tips for brands like Hermès, Chanel, Louis Vuitton, Dior, and more, you’re in the right place. I share my personal takes on designer bags, compare classic vs. new releases, and give you the inside scoop on what’s really worth the splurge. Expect luxury hauls, beauty product breakdowns, travel shopping vlogs, and a healthy dose of glam. Whether you’re building your handbag collection, searching for your next holy grail skincare product, or just here for the chic vibes—I’ve got you covered. 👜 New videos every week 💄 Beauty, bags & bougie finds 📍Luxury fashion, elevated style, and real reviews Subscribe to join! 📬 PR/Collabs Email: girlgonelux1@gmail.com Disclaimer: This channel is NOT sponsored or affiliated with any companies unless disclosed otherwise. All photos, content & items are my own.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.1%
- Carousels: 3.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers OLEHENRIKSEN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OLEHENRIKSEN's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.6% of partnerships featuring creators averaging <1K views, OLEHENRIKSEN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (903.1k avg views/post):
whor3chata_ x OLEHENRIKSEN
Influencer bio
INSTA: @la.palomasanchez 📧: shelby.marra@thedigitalbrandarchitects.com 🇲🇽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
lexirosenstein x OLEHENRIKSEN
![TikTok post by @lexirosenstein for OLEHENRIKSEN. Caption reads: [...] on sale so run! @MakeUpForEverUSA....](https://images.od.modash.io/57d565e2fbcd2423c9bd4f1d653859b78549f6b9)
Influencer bio
NYC | NJ beauty|fashion|lifestyle 💌 lexirosenstein@gmail.com links below 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OLEHENRIKSEN's repeat partnerships
Out of 7.5k unique influencers in our dataset, 635 of them (8%) posted content for OLEHENRIKSEN in 3 or more separate calendar months. The most consistent partner is @daniellamagee, who has collaborated across 12 months with 121 total posts.
Here are 3 examples of OLEHENRIKSEN's repeat influencer partnerships, with links to the sponsored content.
daniellamagee x OLEHENRIKSEN
![TikTok post by @daniellamagee for OLEHENRIKSEN. Caption reads: [...] while it’s in stock!💜💜💜 @Olehenriksen....](https://images.od.modash.io/0e9ca2b71669721bfdadc6831f9f366641d8e5aa)
![TikTok post by @daniellamagee for OLEHENRIKSEN. Caption reads: [...] Grab every single flavor💋 @Olehenriksen....](https://images.od.modash.io/243f1171baaef620e1993ac6e096a354fcff7c92)
a_lifestyle_choice x OLEHENRIKSEN
![TikTok post by @a_lifestyle_choice for OLEHENRIKSEN. Caption reads: [...] lip treatment BY @Oleh@Olehenriksen.](https://images.od.modash.io/223a37cc291974ad7d99f51308c557a023e22026)
![TikTok post by @a_lifestyle_choice for OLEHENRIKSEN. Caption reads: [...] lips here 🫦 Amd so does @Olehenriksen....](https://images.od.modash.io/22870523e1204f5d3e9936a7934512353d9dfdcf)
![TikTok post by @a_lifestyle_choice for OLEHENRIKSEN. Caption reads: [...] Coco crème BY @Ole@Olehenriksen.](https://images.od.modash.io/14e936a6d1a5e92dd640998beaec24131559341e)
isabellalearyy x OLEHENRIKSEN
![TikTok post by @isabellalearyy for OLEHENRIKSEN. Caption reads: [...] @Kiehl's Since 1851 @Olehenriksen @Caudalie....](https://images.od.modash.io/98e9cdacc87aeba7f7bd1cbfcf500f525c093a03)
![TikTok post by @isabellalearyy for OLEHENRIKSEN. Caption reads: [...] App Skincare mid shop....](https://images.od.modash.io/d797c5f965ae9623d011358f8af7beecef0d4126)
![TikTok post by @isabellalearyy for OLEHENRIKSEN. Caption reads: [...] App gifted Skincare @Olehenriksen @Paula’s....](https://images.od.modash.io/e4b7b537f60bcc929c8268bd60a60507c0caf6e3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OLEHENRIKSEN had the most influencer activity. 47.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (16.1%)
- Australia (4.6%)
- France (4.1%)
OLEHENRIKSEN's influencer activity by market
Here is another example of OLEHENRIKSEN collaborating with an influencer in United States.
emiliekiser x OLEHENRIKSEN
OLEHENRIKSEN's influencer activity vs. related brands
OLEHENRIKSEN is often cross-shopped with Sunday Riley and Peter Thomas Roth in active-ingredient skincare, where influencer reviews, routine integration, and visible-results claims shape brand preference.
Total influencer content
OLEHENRIKSEN vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLEHENRIKSEN leads with 15.7k sponsored posts, marginally ahead of Peter Thomas Roth (13.7k posts) and Sunday Riley (1.5k posts). Across all three brands, the average volume is 10.3k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN and Peter Thomas Roth have far more total posts than Sunday Riley.
By social platform
OLEHENRIKSEN vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OLEHENRIKSEN leads on Instagram and TikTok, while Peter Thomas Roth leads on YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 13.9k, Peter Thomas Roth at 12.9k, Sunday Riley at 804 posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN and Peter Thomas Roth have many more posts than Sunday Riley.
By geographical market
OLEHENRIKSEN vs. related brands influencer activity (by country)
Estimated sponsored posts in OLEHENRIKSEN's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.3k posts, 60.8%), India (659 posts, 4.8%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (2.5k posts, 16.1%), Australia (721 posts, 4.6%), while Sunday Riley leads in Brazil with 52 posts (3.5%). Looking at United States specifically, the split is Peter Thomas Roth at 8.3k posts (60.8%), OLEHENRIKSEN at 7.4k posts (47.1%), Sunday Riley at 803 posts (54.5%). OLEHENRIKSEN's strength in United Kingdom may indicate a home-market focus, while Peter Thomas Roth shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sunday Riley's Influencer Marketing Strategy
- Peter Thomas Roth's Influencer Marketing Strategy
- Jisulife's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
- Kodiak Cakes's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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