OH POLLY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by OH POLLY over the last 12 months.
This report breaks down where & how OH POLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OH POLLY, see here: OH POLLY influencers.
Influencer activity throughout the year
OH POLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OH POLLY's influencer activity by month
Number of sponsored posts
OH POLLY's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 147 posts (44% above the 102 monthly average), while February was the quietest at 21 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OH POLLY's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (83.9%)
- TikTok: 191 posts (15.7%)
- YouTube: 6 posts (0.5%)
OH POLLY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OH POLLY.
Here are 3 examples of OH POLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
badran_fanar x OH POLLY
![Instagram post by @badran_fanar for OH POLLY. Caption reads: [...] a princess with my gentlemen
Dress:....](https://images.od.modash.io/d05d837674903faf20e368ae6f10c6742a2b54db)
Influencer bio
Lifestyle creator 💍 @badransaleem The Designer of @by_fanar For contact 📥 badranfanar@yahoo.com 📍Germany
Collaboration metrics
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gracexrosa x OH POLLY
Influencer bio
welcome to my digital diary 💘 team@gracerosa.com
Collaboration metrics
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NazaninKavari x OH POLLY
![YouTube post by @NazaninKavari for OH POLLY. Caption reads: [...] skirt (size M) https://rvlv.me/09huy1
oh....](https://images.od.modash.io/ec545a952ceedb27063156cb2f126c1f3cd3da5f)
Influencer bio
Hi! My name is Nazanin Kavari and I am a 25 year-old lifestyle & beauty influencer! I love to vlog my daily life alongside my husband, Mel, as we juggle being content creators and parents to our 3 kids, Kavon, Aria & Kai! Subscribe & turn on your post notifications for new videos every week! I also co-host a podcast with my sister, Yasmin! We have a new episode every Tuesday! Be sure to subscribe & listen! https://www.youtube.com/@Whatmysissaid
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 74.5%
- Reels: 25.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OH POLLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OH POLLY's influencers average views (Instagram)
Based on each influencer's average views per post
OH POLLY's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):
sophthickfitnesss x OH POLLY
![Instagram post by @sophthickfitnesss for OH POLLY. Caption reads: [...] flare, so to play dress up for @ohpolly ‘s....](https://images.od.modash.io/558c5df646bf985980e9827442bf05ce6252f79d)
Influencer bio
✨YES✨ your belly looks cute in that 🎀 lil’ bit thick lil’ bit fit 😮💨 ~ endo & lipoedema girly 💕⚡️ Links ⤵️ YouTube, outfits etc
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post):
anubkrish x OH POLLY
Influencer bio
Fitness | Lifestyle Houston | Chennai Personal Trainer @revolve ambassador
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OH POLLY's repeat partnerships
Out of 783 unique influencers in our dataset, 54 of them (7%) posted content for OH POLLY in 3 or more separate calendar months. The most consistent partner is @stellaelena, who has collaborated across 8 months with 16 total posts.
Here are 3 examples of OH POLLY's repeat influencer partnerships, with links to the sponsored content.
stellaelena x OH POLLY
![Instagram post by @stellaelena for OH POLLY. Caption reads: [...] Occasionwear Collection from @ohpolly....](https://images.od.modash.io/9d2fa6eb54377a0978fd01dddadfa385672d4806)
![Instagram post by @stellaelena for OH POLLY. Caption reads: [...] cute & simple 💛🌼🍋 dress is @ohpolly.](https://images.od.modash.io/7b661b633a99164acd72a48e7495f2452b458c2d)
![Instagram post by @stellaelena for OH POLLY. Caption reads: [...] under the skyline — dress is @ohpolly ✨.](https://images.od.modash.io/e42b116fcae264e8c3ccc71708b95b7179aa6c7b)
sosazerafa x OH POLLY
yasminbright x OH POLLY
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OH POLLY had the most influencer activity. 40% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (20%)
- India (3.5%)
- Australia (3%)
OH POLLY's influencer activity by market
Here is another example of OH POLLY collaborating with an influencer in United States.
hudabubbaaa x OH POLLY
![Instagram post by @hudabubbaaa for OH POLLY. Caption reads: [...] i received at my meet and greet with....](https://images.od.modash.io/4d3694f361d6719308d3bd7df969c0c58cfe1151)
OH POLLY's influencer activity vs. related brands
OH POLLY overlaps heavily with Meshki and Club L London in occasionwear and bodycon silhouettes popularized on Instagram and TikTok. They compete for the same nightlife, event, and “dress haul” creator audience.
Total influencer content
OH POLLY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 1.2k sponsored posts, marginally ahead of Meshki (1.1k posts) and Club L London (460 posts). Across all three brands, the average volume is 927 posts, suggesting moderate but consistent investment.
By social platform
OH POLLY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OH POLLY leads on Instagram and YouTube, while Meshki leads on TikTok. The gap is most notable on Instagram, with OH POLLY at 1k, Meshki at 807, Club L London at 395 posts. OH POLLY's activity is particularly concentrated on Instagram.
By geographical market
OH POLLY vs. related brands influencer activity (by country)
Estimated sponsored posts in OH POLLY's top markets
Meshki has the highest estimated sponsored-post volume in United States (492 posts, 44.7%), Australia (96 posts, 8.7%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (244 posts, 20%), India (43 posts, 3.5%), while Club L London leads in France with 19 posts (4.1%). Looking at United States specifically, the split is Meshki at 492 posts (44.7%), OH POLLY at 488 posts (40%), Club L London at 141 posts (30.6%). OH POLLY's strength in United Kingdom may indicate a home-market focus, while Meshki shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Meshki's Influencer Marketing Strategy
- Club L London's Influencer Marketing Strategy
- – Laura Geller's Influencer Marketing Strategy
- Blissy's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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