OH POLLY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.6k pieces of influencer content sponsored by OH POLLY over the last 12 months.
This report breaks down where & how OH POLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OH POLLY, see here: OH POLLY influencers.
Influencer activity throughout the year
OH POLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OH POLLY's influencer activity by month
Number of sponsored posts
OH POLLY's influencer output appears relatively consistent throughout the year, averaging about 797 sponsored posts per month. September recorded the highest volume at 1k posts (29% above average), while May was the quietest at 516 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OH POLLY's sponsored influencer collaborations break down by social platform:
- Instagram: 6.0k posts (62.7%)
- TikTok: 3.5k posts (37%)
- YouTube: 22 posts (0.2%)
OH POLLY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OH POLLY.
Here are 3 examples of OH POLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lookbookaly x OH POLLY
![Instagram post by @lookbookaly for OH POLLY. Caption reads: [...] 📈📈📈 Publicité | produit offert Dress....](https://images.od.modash.io/8a6878a19c76bd7ff90dd8aae590f6dfff634f65)
Influencer bio
Paris, fr Outfit inspo & beauty TikTok : 637K Contact.lookbookaly@gmail.com Positive & tips Vidéo Creator
Collaboration metrics
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gracexrosa x OH POLLY
Influencer bio
welcome to my digital diary 💘 team@gracerosa.com
Collaboration metrics
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SPLASHme x OH POLLY
Influencer bio
The world's leading fashion designers make a SPLASH right here on YouTube on the SPLASH™ channel. You'll see gorgeous designs in the world's most beautiful locations. We cover designer clothing, outerwear, accessories, swimwear and resort wear. We travel the world and bring back the best looks from Milan, Paris, New York, London and Miami. SPLASH™ is fully accredited fashion press with over 8 years bringing you newsworthy coverage of the most prestigious fashion events. We have been covering international fashion shows for 10 years. All the footage you see on this channel is filmed by us, and edited to give you a unique fashion experience. You can learn more about us at https://splashfashion.tv.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 71.6%
- Reels: 28.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OH POLLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OH POLLY's influencers average views (Instagram)
Based on each influencer's average views per post
OH POLLY's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (590.3k avg views/post):
abbyberner x OH POLLY
Influencer bio
📍KC TikTok/Youtube/Twitch: AbbyBerner Snap: bbyberner @youngla @minibeastofficial code: abby @shopgld @inakapower code: abby
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post):
megancryder x OH POLLY
![Instagram post by @megancryder for OH POLLY. Caption reads: [...] all the postcards from paros collection....](https://images.od.modash.io/4f05ee78a215ce71f8aa46c5c34e1262509fea8e)
Influencer bio
UK | simple, everyday outfits & beauty all outfits linked in highlights ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OH POLLY's repeat partnerships
Out of 6k unique influencers in our dataset, 115 of them (2%) posted content for OH POLLY in 3 or more separate calendar months. The most consistent partner is @ameliamarni, who has collaborated across 11 months with 29 total posts.
Here are 3 examples of OH POLLY's repeat influencer partnerships, with links to the sponsored content.
4ll3gr4a x OH POLLY
![TikTok post by @4ll3gr4a for OH POLLY. Caption reads: [...] this spring + summer!! 💐 @Oh Polly AD.](https://images.od.modash.io/30b8afbceee67bb47300df45a94f999215b0fc3e)
![TikTok post by @4ll3gr4a for OH POLLY. Caption reads: [...] for ✨sparkle✨ szn!! @Oh Polly AD.](https://images.od.modash.io/b76fdeda609d0e2ea7adc95d6b3ccaa80e14f24b)
![TikTok post by @4ll3gr4a for OH POLLY. Caption reads: [...] this new knit collection… @Oh Polly ✨.](https://images.od.modash.io/f0cb150ac7355a9e3dc02856a45fb4e4b1b406d8)
nataliachamova x OH POLLY
![Instagram post by @nataliachamova for OH POLLY. Caption reads: [...] & late checkouts ☁️🧺🤍🧈 @ohpolly ad.](https://images.od.modash.io/4262d099979612a8d6b7340ba65f453bb62b8b41)
![Instagram post by @nataliachamova for OH POLLY. Caption reads: [...] the Femme Fatale collection @ohpolly a d.](https://images.od.modash.io/c771a44a1f5c26c8c9104bc3e7fdc5f0c725ac54)
![Instagram post by @nataliachamova for OH POLLY. Caption reads: [...] from Paros collection @ohpolly a d.](https://images.od.modash.io/16cb627804355e2d44ca643cc50e5d563559c7b6)
yasmindevonport_ x OH POLLY
![Instagram post by @yasmindevonport_ for OH POLLY. Caption reads: [...] one is positively perfect🤍 @ohpolly ad.](https://images.od.modash.io/74865b9362e2e35e440d8c1455f101dd9fa00e77)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OH POLLY had the most influencer activity. 39.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (20.9%)
- Australia (3.5%)
- Brazil (3.5%)
OH POLLY's influencer activity by market
Here is another example of OH POLLY collaborating with an influencer in United States.
hudabubbaaa x OH POLLY
![Instagram post by @hudabubbaaa for OH POLLY. Caption reads: [...] i received at my meet and greet with....](https://images.od.modash.io/4d3694f361d6719308d3bd7df969c0c58cfe1151)
OH POLLY's influencer activity vs. related brands
OH POLLY overlaps strongly with MESHKI and Club L London in occasion and bodycon womenswear, competing for the same creator-led styling content and night-out/event purchase intent.
Total influencer content
OH POLLY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Meshki leads with 12.3k sponsored posts, notably outpacing OH POLLY (9.6k posts) and Club L London (2.5k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs. Club L London has far fewer total posts than OH POLLY and Meshki.
By social platform
OH POLLY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OH POLLY leads on YouTube, while Meshki has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Meshki at 8k, OH POLLY at 6k, Club L London at 1.8k posts. Club L London's activity is particularly concentrated on Instagram. Club L London has far fewer posts than OH POLLY and Meshki on Instagram and TikTok.
By geographical market
OH POLLY vs. related brands influencer activity (by country)
Estimated sponsored posts in OH POLLY's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.3k posts, 42.9%), Australia (835 posts, 6.8%), while OH POLLY leads in United Kingdom with 2k posts (20.9%), while Club L London leads in France with 125 posts (5%). Looking at United States specifically, the split is Meshki at 5.3k posts (42.9%), OH POLLY at 3.8k posts (39.3%), Club L London at 739 posts (29.5%). OH POLLY's strength in United Kingdom may indicate a home-market focus, while Meshki shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Meshki's Influencer Marketing Strategy
- Club L London's Influencer Marketing Strategy
- Minga London's Influencer Marketing Strategy
- Mike's Hot Honey's Influencer Marketing Strategy
- sallve's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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