We analyzed 10.1k pieces of influencer content sponsored by OH POLLY over the last 12 months.
This report breaks down where & how OH POLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OH POLLY, see here: OH POLLY influencers.
OH POLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OH POLLY's influencer output appears relatively consistent throughout the year, averaging about 838 sponsored posts per month. September recorded the highest volume at 1.1k posts (26% above average), while February was the quietest at 522 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OH POLLY's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OH POLLY.
Here are 3 examples of OH POLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
💍 @badransaleem For contact 📥 fanar@mediafluence.de 📍Germany
Collaboration metrics
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Influencer bio
welcome to my digital diary 💘 team@gracerosa.com
Collaboration metrics
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Influencer bio
Hi! My name is Nazanin Kavari and I am a 25 year-old lifestyle & beauty influencer! I love to vlog my daily life alongside my husband, Mel, as we juggle being content creators and parents to our 3 kids, Kavon, Aria & Kai! Subscribe & turn on your post notifications for new videos every week! I also co-host a podcast with my sister, Yasmin! We have a new episode every Tuesday! Be sure to subscribe & listen! https://www.youtube.com/@Whatmysissaid
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers OH POLLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
OH POLLY's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (770.8k avg views/post):
Influencer bio
#fashion - #lifestyle @fashionnova girlie 🥰💫 💌sarahzerafa23@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
Insta ne reflète pas la vrai vie born to the Caribbean butterfly (971) 21🕯️ Photo model and Mannequin CEO @parlonsbiermer 💉 #blacklivesmatter
Collaboration metrics
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Out of 6.1k unique influencers in our dataset, 174 of them (3%) posted content for OH POLLY in 3 or more separate calendar months. The most consistent partner is @ameliamarni, who has collaborated across 11 months with 31 total posts.
Here are 3 examples of OH POLLY's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where OH POLLY had the most influencer activity. 40.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of OH POLLY collaborating with an influencer in United States.
OH POLLY overlaps with Meshki and Club L London in bodycon/occasionwear and event dressing, where influencer try-ons and styling videos are key to conversion.
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.4k sponsored posts, marginally ahead of OH POLLY (10.1k posts) and Club L London (2.2k posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
OH POLLY leads on TikTok and YouTube, while Meshki leads on Instagram. The gap is most notable on Instagram, with Meshki at 8.3k, OH POLLY at 6.9k, Club L London at 2.2k posts. Meshki's activity is particularly concentrated on Instagram. Club L London has no posts on TikTok or YouTube, while OH POLLY and Meshki both have thousands of posts on TikTok.
Estimated sponsored posts in OH POLLY's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.1k posts, 44.8%), Australia (980 posts, 8.6%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 23.3%), Brazil (374 posts, 3.7%), while Club L London leads in France with 111 posts (5.1%). Looking at United States specifically, the split is Meshki at 5.1k posts (44.8%), OH POLLY at 4.1k posts (40.2%), Club L London at 649 posts (29.7%). OH POLLY's strength in United Kingdom may indicate a home-market focus, while Meshki shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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