OH POLLY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.2k pieces of influencer content sponsored by OH POLLY over the last 12 months.

This report breaks down where & how OH POLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OH POLLY, see here: OH POLLY influencers.

Influencer activity throughout the year

OH POLLY's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

OH POLLY's influencer activity appears to have tapered over the year, from 288 posts in January down to 313 in December. May was the busiest month at 1.3k posts, 108% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OH POLLY's sponsored influencer collaborations break down by social platform:

• TikTok: 4.1k posts (56.5%)
• Instagram: 3.1k posts (43%)
• YouTube: 36 posts (0.5%)

TikTok influencer marketing is a clear focus for OH POLLY.

Here are 3 examples of OH POLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

valerie.lungu x OH POLLY

valerie.lungu

@valerie.lungu

30 Aug, 26

8.4M

173.6k

Love is wearing black… Dress @ohpolly ad black outfit @lastsevendays comment [...]

Influencer bio

london ✨ 💌hi@valerialungu.co

Collaboration metrics

Post views8.4M

Post EMV $269.0k

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lucinda x OH POLLY

lucinda

@lucinda

15 Jul, 26

4.5M

318.5k

back on my favourite island with @Oh Polly 🩷 ad

Influencer bio

♡⟡˙⋆hey besties⋆˙⟡♡ 💌 lucinda@offlimitsgroup.com snapchat: lucindastraf

Collaboration metrics

Post views4.5M

Post EMV $105.9k

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Emshelx x OH POLLY

Emshelx

@Emshelx

13 Sep, 26

11.8k

338

Join us for our holiday / vacation! Come on holiday with us, a roadtrip from Florence through Tuscany, to Torre a Cona to Forte Dei Marmi - cook with us in Italy, run with us in Italy, come to the market in Forte Dei Marmi and so much more. thanks for watching! | open for links | insta, tiktok, snap: emshelx I N S T A: H O M E I N S T A: T I K T O K: AMAZON FAVES U K: M Y R E C I P E E B O O K: SNAP: emshelx Note: Links are Ad affiliate links or may be gifted. Doesn't cost you anything whatsoever but means I may make a small % per sale. Ad - video is not sponsored. ___________ITEMS FEATURED______________ Black alo jumper: Green alo gym kit: Space nk make up bags: My choker necklace EM12 discount: Yellow floaty lace dress: Black open floaty dress: White open back dress: Brown check mini dress: Blue open back dress: Black and white lace dress: Stripe backless dress: Grey backless dress: Shorts and shirt set: One shoulder black dress: White open back dress: Satin polka dot dress: My new white dress: White lace dress: Yellow lace maxi dress: Brown cut out sides dress: Whoop: CurrentBody mask: EMSHELDON for discount ___________DISCOUNT CODES________ Best discount codes: AMEX refferal sign up for points: 20 free ClassPass credits: WHOOP band promo code EMSHELDON: ULTRAHUMAN discount code SHELDON25: CurrentBody discount code EMSHELDON: Monica Vinader discount code SHELDON20: Harrods Rewards bonus points referral link: Ancient and Brave promo code EMSHELDON: Amazon UK top discounts: HEALF discount emsheldon: Ancient + Brave: EMSHELDON UltraHuman ring via Amazon: discount code: AMZNEMS10 and US: DIRTEA promo code: www.dirteaworld.com/EM15 ___________________FAVES___________________ my outfits: and and fav beauty: and beauty favs: wellness favs: choco covered dates: Amazon storefront UK: Amazon storefront US: Leave in blow dry cream: Hair oil I use: Best sheet masks: Large gold wrap earrings: my tech equipment: _________________CONTACT___________________ emtalks@gmail.com

Influencer bio

Welcome to my YouTube channel! You will see personal videos, hauls, beauty, chats, travels and more! - Cosmopolitan Blog Awards Newcomer Winner - InStyle Magazine Top Lifestyle & Travel Blogger Enquiries: emtalks@gmail.com Instagram: https://www.instagram.com/emshelx/ Blog: https://www.emtalks.co.uk Tiktok: https://www.tiktok.com/@emshelx?lang=en Shop my outfits: https://www.shopltk.com/explore/emshelx and https://myshop.klarna.com/creator/emsheldon Shop fav beauty items: https://www.shopltk.com/explore/emshelx/collections/11ef0f7b7aad5c4e9a8c0242ac11001d More beauty favs: https://amzlink.to/az0v7cWhhStp5 Wellness favs in one place: https://amzlink.to/az0L5T7tVDPjB HEALF wellness favourites, discount emsheldon: https://drops.shop/emsheldon/healf Ancient + Brave, discount emsheldon: https://ancientandbrave.earth/EMSHELDON UltraHuman ring: https://amzlink.to/az0jDrVA5N4uh Amazon discount code: AMZNEMS10  Em x

Collaboration metrics

Post views11.8k

Post EMV $389

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 36.4% of partnerships featuring creators averaging 1K-5K views, OH POLLY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (616.9k avg views/post):

agatheduchemin x OH POLLY

agatheduchemin

@agatheduchemin

19 Dec, 25

484.3k

65.8k

[...] de table : @Maisons du Monde Robe : @Oh Polly Robe Olivia et Alma : @vertbaudetfr [...]

Influencer bio

Maman débordée mais avec style🥂 Contact@starmadeagency.com Je suis aussi ici👇

Collaboration metrics

Post views484.3k

Post EMV $13.0k

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

lilzab123 x OH POLLY

lilzab123

@lilzab123

09 May, 26

29.3k

158

How stunning is this top 😍😍😍 @Oh Polly

Influencer bio

Lily | UGC & Lifestyle Creator 💼 💌 lilybirch14@gmail.com 🍒 Outfit Inspo I Work with me ↓

Collaboration metrics

Post views29.3k

Post EMV $594

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OH POLLY's repeat partnerships

genusha_s x OH POLLY

genusha_s

@genusha_s

14 Jun, 26

677

💛🪩 @ohpolly #ohpolly #ohpollypartner

genusha_s

@genusha_s

06 Apr, 26

542

She was a fairy 🧚‍♀️ @ohpolly #ohpolly #ohpollydress #ad [...]

genusha_s

@genusha_s

12 Mar, 26

253

I love blue 🩵 @ohpolly #ohpolly

tajamansouri x OH POLLY

tajamansouri

@tajamansouri

13 Aug, 26

14.5k

138

[...] @Victoria's Secret @Oh Polly

tajamansouri

@tajamansouri

02 Aug, 26

4.5k

759

[...] Secret @NEW YORKER @Oh Polly

tajamansouri

@tajamansouri

04 Sep, 26

2.2k

214

[...] #tiktokshop #haul #CapCut @Oh Polly @NEW YORKER @SHEIN Germany [...]

spookypeachy x OH POLLY

spookypeachy

@spookypeachy

04 Mar, 26

162.8k

737

Okay but these @Oh Polly dresses are actually unreal… [...]

spookypeachy

@spookypeachy

02 Apr, 26

106.7k

240

[...] with how these fit 🤩✨ from @Oh Polly 🫶🏼 #dress #maxidress [...]

spookypeachy

@spookypeachy

04 Jun, 26

27.6k

214

[...] colors, this fit… 🤩 from @Oh Polly #dress #minidress #maxidress [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (21.2%)
• India (4.5%)
• Brazil (3.1%)

Here is another example of OH POLLY collaborating with an influencer in United States.

VickyVolz x OH POLLY

VickyVolz

@VickyVolz

10 Dec, 25

9.7k

243

IT’S SHOWTIME! 🎶✨ Dress: @ohpolly_ #ohpolly #sexydress #mermaiddress [...]

OH POLLY's influencer activity vs. related brands

OH POLLY, Meshki, and BABYBOO FASHION all focus on bodycon/occasionwear for nights-out and events, competing for the same audience via creator try-ons, party edits, and drop marketing.

Total influencer content

OH POLLY leads with 7.2k sponsored posts, notably outpacing Meshki (5.7k posts) and BABYBOO FASHION (4.1k posts). Across all three brands, the average volume is 5.7k posts, indicating mature, scaled influencer programs.

By social platform

OH POLLY leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OH POLLY at 3.1k, Meshki at 2.1k, BABYBOO FASHION at 2.1k posts.

By geographical market

OH POLLY has the highest estimated sponsored-post volume in United States (2.6k posts, 36.1%), United Kingdom (1.5k posts, 21.2%), India (326 posts, 4.5%), while Meshki leads in Australia with 360 posts (6.3%). Looking at United States specifically, the split is OH POLLY at 2.6k posts (36.1%), Meshki at 2.1k posts (36.2%), BABYBOO FASHION at 1.7k posts (41.2%). OH POLLY's strength in United States and United Kingdom may indicate a home-market focus, while Meshki shows broader regional investment.