OH POLLY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.4k pieces of influencer content sponsored by OH POLLY over the last 12 months.
This report breaks down where & how OH POLLY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OH POLLY, see here: OH POLLY influencers.
Influencer activity throughout the year
OH POLLY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OH POLLY's influencer activity by month
Number of sponsored posts
OH POLLY's influencer activity appears to have tapered over the year, from 784 posts in January down to 410 in December. May was the busiest month at 1.2k posts, 102% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OH POLLY's sponsored influencer collaborations break down by social platform:
- TikTok: 4.3k posts (58.2%)
- Instagram: 3.0k posts (41.2%)
- YouTube: 41 posts (0.6%)
OH POLLY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OH POLLY.
Here are 3 examples of OH POLLY's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sosazerafa x OH POLLY
Influencer bio
#fashion - #lifestyle @fashionnova girlie 🥰💫 💌 info@sosazerafa.com
Collaboration metrics
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lucinda x OH POLLY
Influencer bio
♡⟡˙⋆hey besties⋆˙⟡♡ 💌 lucinda@offlimitsgroup.com snapchat: lucindastraf
Collaboration metrics
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SPLASHme x OH POLLY
Influencer bio
The world's leading fashion designers make a SPLASH right here on YouTube on the SPLASH™ channel. You'll see gorgeous designs in the world's most beautiful locations. We cover designer clothing, outerwear, accessories, swimwear and resort wear. We travel the world and bring back the best looks from Milan, Paris, New York, London and Miami. SPLASH™ is fully accredited fashion press with over 8 years bringing you newsworthy coverage of the most prestigious fashion events. We have been covering international fashion shows for 10 years. All the footage you see on this channel is filmed by us, and edited to give you a unique fashion experience. You can learn more about us at https://splashfashion.tv.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.2%
- Carousels: 8.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers OH POLLY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OH POLLY's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.4% of partnerships featuring creators averaging 1K-5K views, OH POLLY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (616.9k avg views/post):
agatheduchemin x OH POLLY
![TikTok post by @agatheduchemin for OH POLLY. Caption reads: [...] de table : @Maisons du Monde Robe : @Oh....](https://images.od.modash.io/41e400176d733d3a51b3ac777fa44e97fd36ca97)
Influencer bio
Maman débordée mais avec style🥂 Contact@starmadeagency.com Je suis aussi ici👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
lilzab123 x OH POLLY
Influencer bio
Lily | UGC & Lifestyle Creator 💼 💌 lilybirch14@gmail.com 🍒 Outfit Inspo I Work with me ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OH POLLY's repeat partnerships
Out of 4.6k unique influencers in our dataset, 85 of them (2%) posted content for OH POLLY in 3 or more separate calendar months. The most consistent partner is @ameliamarni, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of OH POLLY's repeat influencer partnerships, with links to the sponsored content.
kyladezarae x OH POLLY
![Instagram post by @kyladezarae for OH POLLY. Caption reads: [...] love all of these pieces from @ohpolly 😍💕....](https://images.od.modash.io/e544096c6880703a13970edced516c6d666ba3eb)
![Instagram post by @kyladezarae for OH POLLY. Caption reads: [...] system. 💎 Featured dress @ohpolly , get....](https://images.od.modash.io/b34f297f6badb64860215f033e2f9704787be16a)
spookypeachy x OH POLLY
![TikTok post by @spookypeachy for OH POLLY. Caption reads: [...] with how these fit 🤩✨ from @Oh Polly 🫶🏼....](https://images.od.modash.io/1f7c0035ea519d996e3ce65b6b2f0f208fc784bd)
![TikTok post by @spookypeachy for OH POLLY. Caption reads: [...] colors, this fit… 🤩 from @Oh Polly #dress....](https://images.od.modash.io/fbcab6c690ef9ef5fbae24c40567a66c1cb21451)
summerchristiee4 x OH POLLY
![TikTok post by @summerchristiee4 for OH POLLY. Caption reads: [...] flattering style ever !! @Oh Polly 🤏🏻✨🤍.](https://images.od.modash.io/06225482398113563111648c9b96775fb938bd16)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OH POLLY had the most influencer activity. 33.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (25.1%)
- India (3.4%)
- Australia (3.2%)
OH POLLY's influencer activity by market
Here is another example of OH POLLY collaborating with an influencer in United States.
VickyVolz x OH POLLY
OH POLLY's influencer activity vs. related brands
OH POLLY, Meshki, and Club L London all target the same glam/occasionwear customer seeking bodycon silhouettes and event-ready looks. They compete heavily on Instagram/TikTok via try-ons, creator edits, and affiliate-driven launches.
Total influencer content
OH POLLY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.3k sponsored posts, significantly outpacing OH POLLY (7.4k posts) and Club L London (2.4k posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs. Meshki has more total posts than OH POLLY and Club L London.
By social platform
OH POLLY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OH POLLY leads on TikTok and YouTube, while Meshki leads on Instagram. The gap is most notable on Instagram, with Meshki at 7.5k, OH POLLY at 3k, Club L London at 1.8k posts. Club L London's activity is particularly concentrated on Instagram. On Instagram, Meshki has more posts than OH POLLY and Club L London.
By geographical market
OH POLLY vs. related brands influencer activity (by country)
Estimated sponsored posts in OH POLLY's top markets
Meshki has the highest estimated sponsored-post volume in United States (5k posts, 44%), Australia (805 posts, 7.1%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 25.1%), India (251 posts, 3.4%), while Club L London leads in France with 110 posts (4.5%). Looking at United States specifically, the split is Meshki at 5k posts (44%), OH POLLY at 2.5k posts (33.9%), Club L London at 703 posts (28.7%). OH POLLY's strength in United Kingdom may indicate a home-market focus, while Meshki shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Meshki's Influencer Marketing Strategy
- Club L London's Influencer Marketing Strategy
- Minga London's Influencer Marketing Strategy
- Mike's Hot Honey's Influencer Marketing Strategy
- sallve's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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