We analyzed 14.3k pieces of influencer content sponsored by Pixi Beauty over the last 12 months.
This report breaks down where & how Pixi Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pixi Beauty, see here: Pixi Beauty influencers.
Pixi Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Pixi Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. December recorded the highest volume at 1.9k posts (58% above average), while April was the quietest at 740 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pixi Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Pixi Beauty.
Here are 3 examples of Pixi Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Welcome to my beauty corner💕✨ Your makeup & skincare addicted girlie! Safe space. No filters. Mid 30s combo/dry 📍US 💌 guiniscorner@gmail.com
Collaboration metrics
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Influencer bio
GLP1 journey ❤️
Collaboration metrics
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Influencer bio
Andrea is a beauty and lifestyle content creator. For business inquiries ONLY please send email to andrea@cfg.co.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Pixi Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Pixi Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (550.0k avg views/post):
Influencer bio
@traackr Top 25 Influencers 2024 UK Beauty News/Reviews Beauty Tools/Treatments Product photographer, Pharmacist 📍London 📧 fromsandyxo@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
Influencer bio
Motherhood • Fashion • Travel • Beauty 🥑 Allergy-free recipes & lifestyle tips 👩👧👧 Mommy to Mia, Lea & Noa 📌 UGC & Content Creator | Teacher
Collaboration metrics
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Out of 7.3k unique influencers in our dataset, 620 of them (8%) posted content for Pixi Beauty in 3 or more separate calendar months. The most consistent partner is @marriumsshah, who has collaborated across 13 months with 25 total posts.
Here are 3 examples of Pixi Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Pixi Beauty had the most influencer activity. 35.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Pixi Beauty collaborating with an influencer in United States.
Pixi Beauty competes with Milani Cosmetics and e.l.f. Cosmetics for accessible beauty shoppers seeking high-performing staples and viral finds. All three are heavily compared in creator reviews, dupes content, and everyday makeup tutorials.
Total sponsored posts tracked (last 12 months)
e.l.f. Cosmetics leads with 15.3k sponsored posts, marginally ahead of Pixi Beauty (14.3k posts) and Milani Cosmetics (7.8k posts). Across all three brands, the average volume is 12.5k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Pixi Beauty leads on Instagram and YouTube, while e.l.f. Cosmetics leads on TikTok. The gap is most notable on TikTok, with e.l.f. Cosmetics at 13.9k, Pixi Beauty at 6.6k, Milani Cosmetics at 5.8k posts. Milani Cosmetics's activity is particularly concentrated on TikTok. On TikTok, e.l.f. Cosmetics has far more posts than Pixi Beauty and Milani Cosmetics.
Estimated sponsored posts in Pixi Beauty's top markets
e.l.f. Cosmetics has the highest estimated sponsored-post volume in United States (8.4k posts, 54.9%), India (1.7k posts, 11.3%), while Pixi Beauty leads in United Kingdom with 1.2k posts (8.4%). Looking at United States specifically, the split is e.l.f. Cosmetics at 8.4k posts (54.9%), Milani Cosmetics at 5.1k posts (65.4%), Pixi Beauty at 5.1k posts (35.6%). Pixi Beauty's strength in United Kingdom may indicate a home-market focus, while e.l.f. Cosmetics shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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