Pixi Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.6k pieces of influencer content sponsored by Pixi Beauty over the last 12 months.

This report breaks down where & how Pixi Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pixi Beauty, see here: Pixi Beauty influencers.

Influencer activity throughout the year

Pixi Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Pixi Beauty's influencer output appears relatively consistent throughout the year, averaging about 720 sponsored posts per month. March recorded the highest volume at 1k posts (41% above average), while September was the quietest at 527 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pixi Beauty's sponsored influencer collaborations break down by social platform:

• Instagram: 7.8k posts (90.1%)
• TikTok: 743 posts (8.6%)
• YouTube: 112 posts (1.3%)

Instagram influencer marketing is a clear focus for Pixi Beauty.

Here are 3 examples of Pixi Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

aman_burm x Pixi Beauty

aman_burm

@aman_burm

02 Sep, 25

2.3M

@pixibeauty tinted lip jelly ✨🩷 The lip mask we [...]

Influencer bio

🎥 ugc beauty content creator 📍vancouver bc 🇨🇦 📧 amanburm@hotmail.com Shop ⤵️

Collaboration metrics

Post views2.3M

Post EMV $70.3k

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kellyrosesarno x Pixi Beauty

kellyrosesarno

@kellyrosesarno

13 Jul, 26

629.8k

58.2k

[...] mainly with PR from @NARS Cosmetics @Pixi Beauty @Morphe Cosmetics @Hung Vanngo Beauty [...]

Influencer bio

📍 Boston / NYC 350+ Mascara Reviews. Truth over hype.

Collaboration metrics

Post views629.8k

Post EMV $15.5k

More influencer data

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AndreaRenee00 x Pixi Beauty

AndreaRenee00

@AndreaRenee00

01 Dec, 25

2.9M

8.8k

[...] paying full price! #ipsypartner #ad @PixiBeauty @benefitcosmetics @kensiefragrance2430 [...]

Influencer bio

vlogs like we’re on facetime where I share beauty, books, and cozy everyday life. nothing fancy, just real days, simple routines, and the things I genuinely love. for business inquiries ONLY please send email to andrea@cfg.co.

Collaboration metrics

Post views2.9M

Post EMV $89.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Pixi Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (355.9k avg views/post, 937.1k followers):

unnati_m x Pixi Beauty

unnati_m

@unnati_m

16 Jul, 26

122.2k

6k

[...] pencil @nudestix : blush poppy girl @pixibeauty : hello kitty lip tone The Nykaa Hot [...]

Influencer bio

A head full of dreams! Lifestyle | Beauty | Fashion | Dance

Collaboration metrics

Post views122.2k

Post EMV $4.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post, 8.3k followers):

raffaella_mirarchi_ x Pixi Beauty

raffaella_mirarchi_

@raffaella_mirarchi_

13 Nov, 25

15.5k

[...] magico nell’aria ✨ NOVITÁ in casa @pixibeauty 💚 Ti presento loro 👉🏻 PixiPerfume [...]

Influencer bio

ᴄᴏɴᴛᴇɴᴛ ᴄʀᴇᴀᴛᴏʀ/ᴀᴍʙᴀssᴀᴅᴏʀ 🌷𝙱𝚎𝚊𝚞𝚝𝚢 𝚕𝚘𝚟𝚎𝚛 🌷𝙵𝚊𝚜𝚑𝚒𝚘𝚗 𝚕𝚘𝚟𝚎𝚛 💌 Collab: 𝒟𝓂/ℳ𝒶𝒾𝓁

Collaboration metrics

Post views15.5k

Post EMV $464

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Pixi Beauty's repeat partnerships

colleennicole26 x Pixi Beauty

colleennicole26

@colleennicole26

18 May, 26

17k

[...] of Between Love and Lust. @pixibeauty ❣️ #BetweenLoveandLustShow [...]

colleennicole26

@colleennicole26

16 Mar, 26

6.2k

149

[...] Edition: Pixi Style✨ #PixiBeauty #Rickshaw #Mumbai #India [...]

colleennicole26

@colleennicole26

02 Apr, 26

4.4k

173

[...] #Comedian #MeanGirls #PixiBeauty #GlowGirls

marriumsshah x Pixi Beauty

marriumsshah

@marriumsshah

16 Jul, 26

40.7k

[...] Summer Pretty Subtly Fresh @pixibeauty @pixibeautyuk AD - PR [...]

marriumsshah

@marriumsshah

31 May, 26

28.7k

GRWM with Pixi beauty @pixibeauty @pixibeautyuk [...]

marriumsshah

@marriumsshah

07 May, 26

19.1k

[...] -y Blush & Highlighter Duo @pixibeauty @pixibeautyuk AD | #glow [...]

marinanalha x Pixi Beauty

marinanalha

@marinanalha

25 Oct, 25

200.9k

[...] Do you love minis too?? Get @pixibeautyuk on @lookfantastic or [...]

marinanalha

@marinanalha

10 Jan, 26

72.1k

[...] and highlighters often? Get @pixibeautyuk on @lookfantastic 🛍️ [...]

marinanalha

@marinanalha

30 Jun, 26

71.5k

[...] peachyness & Goldgleam Get @pixibeautyuk on @lookfantastic 🛍️ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (12.5%)
• United Kingdom (9.6%)
• Italy (6.6%)

Here is another example of Pixi Beauty collaborating with an influencer in United States.

ChevB x Pixi Beauty

ChevB

@ChevB

05 Dec, 25

1M

4.9k

[...] @estate 9 pan eyeshadow palette @PixiBeauty lip oil @LARUCEBEAUTY diamond makeup [...]

Pixi Beauty's influencer activity vs. related brands

Milani Cosmetics and COVERGIRL are accessible, mass-market beauty brands that compete with Pixi Beauty for everyday makeup shoppers. They share similar influencer channels—drugstore hauls, dupes, and routine-based tutorials.

Total influencer content

COVERGIRL leads with 15.2k sponsored posts, significantly outpacing Pixi Beauty (8.6k posts) and Milani Cosmetics (6.4k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. COVERGIRL has far more total posts than Pixi Beauty and Milani Cosmetics.

By social platform

Pixi Beauty leads on Instagram, while COVERGIRL has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with COVERGIRL at 12k, Milani Cosmetics at 4.8k, Pixi Beauty at 743 posts. Pixi Beauty's activity is particularly concentrated on Instagram. Instagram activity is much higher for Pixi Beauty than for Milani Cosmetics and COVERGIRL, while TikTok activity is much higher for COVERGIRL than for Pixi Beauty and Milani Cosmetics.

By geographical market

COVERGIRL has the highest estimated sponsored-post volume in United States (10k posts, 68.3%), Canada (546 posts, 3.6%), suggesting a North America focus, while Pixi Beauty has the highest estimated sponsored-post volume in India (1.1k posts, 12.5%), United Kingdom (829 posts, 9.6%). Looking at United States specifically, the split is COVERGIRL at 10k posts (68.3%), Milani Cosmetics at 4.1k posts (64%), Pixi Beauty at 2.6k posts (30.2%). Pixi Beauty's strength in United Kingdom may indicate a home-market focus, while COVERGIRL shows broader regional investment.