Pixi Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.0k pieces of influencer content sponsored by Pixi Beauty over the last 12 months.
This report breaks down where & how Pixi Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pixi Beauty, see here: Pixi Beauty influencers.
Influencer activity throughout the year
Pixi Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pixi Beauty's influencer activity by month
Number of sponsored posts
Pixi Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 419 posts in January to 682 in December. The peak month, December, reached 682 posts, 102% higher than the monthly average of 337.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pixi Beauty's sponsored influencer collaborations break down by social platform:
- Instagram: 2.3k posts (56.3%)
- TikTok: 1.8k posts (43.4%)
- YouTube: 14 posts (0.3%)
Pixi Beauty's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Pixi Beauty.
Here are 3 examples of Pixi Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
guiniscorner x Pixi Beauty
![Instagram post by @guiniscorner for Pixi Beauty. Caption reads: [...] mask is always superior 💫
Featuring....](https://images.od.modash.io/5eaccc1c313d3b89442273d6c30803292ff2723e)
Influencer bio
Welcome to my beauty corner💕✨ Your makeup & skincare addicted girlie! Safe space. No filters. Mid 30s combo/dry 📍US 💌 guiniscorner@gmail.com
Collaboration metrics
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linsmakeuplooks x Pixi Beauty
![TikTok post by @linsmakeuplooks for Pixi Beauty. Caption reads: @Pixi Beauty just humbled the hater in me 😭 [...].](https://images.od.modash.io/8e20c25dcfec755d40ab962ff671ad3d6e413e71)
Influencer bio
makeup is still fun here shelby.marra@thedigitalbrandarchitects.com
Collaboration metrics
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ChevB x Pixi Beauty
![YouTube post by @ChevB for Pixi Beauty. Caption reads: [...]
@estate 9 pan eyeshadow palette
@PixiBeauty....](https://images.od.modash.io/8b86599da8ab96ec38885f408f1ad3c1480f4699)
Influencer bio
Welcome to the channel where you'll find endless hair inspiration, beauty tutorials & hacks, travel vlogs, and fashion inspo.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 62.7%
- Posts: 37.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Pixi Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pixi Beauty's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.8% of partnerships featuring creators averaging 1K-5K views, Pixi Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 28.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (423.3k avg views/post):
fashionmejen x Pixi Beauty
![Instagram post by @fashionmejen for Pixi Beauty. Caption reads: [...] about products that multitask, and....](https://images.od.modash.io/071d0365e871edb5914d803432672561e551593c)
Influencer bio
𝔽𝕒𝕤𝕙𝕚𝕠𝕟/ℬ𝕖𝕒𝕦𝕥𝕪/𝕃𝕚𝕗𝕖𝕤𝕥𝕪𝕝𝕖/𝔽𝕒𝕞𝕚𝕝𝕪/𝕋𝕣𝕒𝕧𝕖𝕝 🏡 🇮🇳~🇺🇸 Arkansas💕 📩 𝔽𝕒𝕤𝕙𝕚𝕠𝕟𝕞𝕖𝕛𝕖𝕟@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 👩❤️👨 @theantonysfam 👩👧👦@immanuelaldric @fashionmecharlotte
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
colleennicole26 x Pixi Beauty
![Instagram post by @colleennicole26 for Pixi Beauty. Caption reads: [...] Lumpur, F88 !✨
#Sephora #SephoraMY....](https://images.od.modash.io/8f14a56957f87965aab7d91f5dbbb4911d120177)
Influencer bio
@pixibeauty | @pop_beauty | #PixiInFlightEntertainment | #PixiDance | #WorldofDance Check out my interview with KollectiveHustle.com ☺️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pixi Beauty's repeat partnerships
Out of 2.4k unique influencers in our dataset, 238 of them (10%) posted content for Pixi Beauty in 3 or more separate calendar months. The most consistent partner is @marriumsshah, who has collaborated across 11 months with 16 total posts.
Here are 3 examples of Pixi Beauty's repeat influencer partnerships, with links to the sponsored content.
glowdaily__ x Pixi Beauty
![Instagram post by @glowdaily__ for Pixi Beauty. Caption reads: 🌟 @pixibeauty toners are my all time [...].](https://images.od.modash.io/59dbe986ed5e4758e30ed616f0f66949c43943e4)
![Instagram post by @glowdaily__ for Pixi Beauty. Caption reads: [...] lip masks are here from @pixibeauty
PR |....](https://images.od.modash.io/95b202446d5446f8672041b40af8d2a01ed09177)
![Instagram post by @glowdaily__ for Pixi Beauty. Caption reads: [...] Glow goals with glow tonic! @pixibeauty
PR....](https://images.od.modash.io/5d8f76e5050c57e64a49cddb517ab5dde4173e78)
zanejos x Pixi Beauty
![Instagram post by @zanejos for Pixi Beauty. Caption reads: [...] these tinted LipMasks from @pixibeauty –....](https://images.od.modash.io/b72dec84f53133490c9fd37bf1c7b667149e74f2)
![Instagram post by @zanejos for Pixi Beauty. Caption reads: @pixibeauty Pixi beauty – Natural Brow [...].](https://images.od.modash.io/5705a056d42aa790fdfc9fe4fc4a2fe75a5a3c1b)
![Instagram post by @zanejos for Pixi Beauty. Caption reads: Thank you @pixibeauty
🎄🎄🎄
PixiBeauty [...].](https://images.od.modash.io/7957dee8e930da08eab0868ad029647aa2958bbd)
w_majestacie_barw x Pixi Beauty
![Instagram post by @w_majestacie_barw for Pixi Beauty. Caption reads: [...] cudowna przesyłka od @pixibeauty to zestaw....](https://images.od.modash.io/a22d1766ea4cac592f5213f77e39c9039b91bf58)
![Instagram post by @w_majestacie_barw for Pixi Beauty. Caption reads: [...] zawartość Boxa Galerii Sław Pixi Beauty,....](https://images.od.modash.io/ff2600651ea4cc72a7ed4fcdf16d7767e7a1560a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pixi Beauty had the most influencer activity. 31.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (13.1%)
- United Kingdom (8.5%)
- Italy (6.9%)
Pixi Beauty's influencer activity by market
Here is another example of Pixi Beauty collaborating with an influencer in United States.
aman_burm x Pixi Beauty
Pixi Beauty's influencer activity vs. related brands
Pixi Beauty competes with Milani Cosmetics and COVERGIRL in accessible makeup and skincare-adjacent beauty staples. All three court a mass audience through tutorials, drugstore makeup reviews, and high-frequency creator content.
Total influencer content
Pixi Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COVERGIRL leads with 4.4k sponsored posts, marginally ahead of Pixi Beauty (4k posts) and Milani Cosmetics (314 posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs. Pixi Beauty and COVERGIRL have similar total post counts, both far above Milani Cosmetics.
By social platform
Pixi Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pixi Beauty leads on Instagram, while COVERGIRL has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with COVERGIRL at 3.3k, Pixi Beauty at 1.8k, Milani Cosmetics at 0 posts. Milani Cosmetics's activity is particularly concentrated on Instagram. On TikTok, COVERGIRL has nearly twice as many posts as Pixi Beauty, and Milani Cosmetics has none.
By geographical market
Pixi Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Pixi Beauty's top markets
COVERGIRL has the highest estimated sponsored-post volume in United States (3k posts, 68.2%), Canada (185 posts, 4.2%), suggesting a North America focus, while Pixi Beauty has the highest estimated sponsored-post volume in India (529 posts, 13.1%), United Kingdom (343 posts, 8.5%). Looking at United States specifically, the split is COVERGIRL at 3k posts (68.2%), Pixi Beauty at 1.3k posts (31.9%), Milani Cosmetics at 202 posts (64.2%). Pixi Beauty's strength in United Kingdom may indicate a home-market focus, while COVERGIRL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Milani Cosmetics's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- Micro Ingredients's Influencer Marketing Strategy
- Minga London's Influencer Marketing Strategy
- DRMTLGY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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