Pixi Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.9k pieces of influencer content sponsored by Pixi Beauty over the last 12 months.
This report breaks down where & how Pixi Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pixi Beauty, see here: Pixi Beauty influencers.
Influencer activity throughout the year
Pixi Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pixi Beauty's influencer activity by month
Number of sponsored posts
Pixi Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. December recorded the highest volume at 1.8k posts (41% above average), while June was the quietest at 566 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pixi Beauty's sponsored influencer collaborations break down by social platform:
- Instagram: 7.7k posts (51.8%)
- TikTok: 7.1k posts (47.4%)
- YouTube: 112 posts (0.8%)
Pixi Beauty's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Pixi Beauty.
Here are 3 examples of Pixi Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aman_burm x Pixi Beauty
Influencer bio
🎥 ugc beauty content creator 📍Vancouver | Seattle 🇨🇦🇺🇸 📧 amanburm@hotmail.com Shop ⤵️
Collaboration metrics
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lourdasprec x Pixi Beauty
![TikTok post by @lourdasprec for Pixi Beauty. Caption reads: [...] @Morphe Cosmetics @pacificabeauty @Pixi....](https://images.od.modash.io/5367f7d08c54a24e759ebc82251f999f0b88144a)
Influencer bio
📍HTX | 🇵🇭 | 23 ⟡ HOW BOUT THAT ⟡ 📧 lourd@reachtalent.biz @ohgoodlourd
Collaboration metrics
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AndreaRenee00 x Pixi Beauty
![YouTube post by @AndreaRenee00 for Pixi Beauty. Caption reads: [...] paying full price! #ipsypartner #ad....](https://images.od.modash.io/d0088036ce35c4f4b4f052b0f45be88bf5595ef4)
Influencer bio
vlogs like we’re on facetime where I share beauty, books, and cozy everyday life. nothing fancy, just real days, simple routines, and the things I genuinely love. for business inquiries ONLY please send email to andrea@cfg.co.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 65%
- Posts: 35%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Pixi Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pixi Beauty's influencers average views (Instagram)
Based on each influencer's average views per post
Pixi Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):
vprincemusic x Pixi Beauty
![Instagram post by @vprincemusic for Pixi Beauty. Caption reads: [...] comments. 3. Dm me DONE! ✅ Thank you....](https://images.od.modash.io/e5d2d098c91dacf4a289d131aa06b50348089d38)
Influencer bio
⟟ LA ♪ 𝐬𝐨𝐧𝐠𝐰𝐫𝐢𝐭𝐞𝐫 • 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 ✶ Next stops: Coachella🎡 x Stagecoach🌵 ✉︎ vprincemusic@gmail.com for partnerships & collabs
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post):
vinnys.creativity x Pixi Beauty
Influencer bio
Creating travel/beauty content for fun💕 @vinny.makeupartist DM/Mail for PR/collabs 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pixi Beauty's repeat partnerships
Out of 7.3k unique influencers in our dataset, 629 of them (9%) posted content for Pixi Beauty in 3 or more separate calendar months. The most consistent partner is @marriumsshah, who has collaborated across 11 months with 22 total posts.
Here are 3 examples of Pixi Beauty's repeat influencer partnerships, with links to the sponsored content.
marriumsshah x Pixi Beauty
![Instagram post by @marriumsshah for Pixi Beauty. Caption reads: [...] -y Blush & Highlighter Duo @pixibeauty....](https://images.od.modash.io/4b0c6d59e2584e2d54e5d25ce4e16b8e2bce8d4a)
![Instagram post by @marriumsshah for Pixi Beauty. Caption reads: [...] for everyday hydration. @pixibeauty....](https://images.od.modash.io/096d7799446977c0fb094892c3e50ffcadc1fe7c)
marinanalha x Pixi Beauty
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] Do you love minis too?? Get @pixibeautyuk on....](https://images.od.modash.io/bdc90e1295cef79f997ec332e9b6479cd6383d34)
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] and highlighters often? Get @pixibeautyuk on....](https://images.od.modash.io/a59fbc94bfed352d6aadaa6721ce2a070f5cdd6f)
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] about the shimmer ✨🌸 Get @pixibeautyuk on....](https://images.od.modash.io/5208517c82885c80b7c3cca66e6b075cc5119878)
miittocador x Pixi Beauty
![Instagram post by @miittocador for Pixi Beauty. Caption reads: [...] para subiros un poquito de @pixibeauty 💚 la....](https://images.od.modash.io/2a7ec7fde1e738e271cb23c5b2611a91b37d9b3c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pixi Beauty had the most influencer activity. 31.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (11.9%)
- United Kingdom (10%)
- Brazil (6.2%)
Pixi Beauty's influencer activity by market
Here is another example of Pixi Beauty collaborating with an influencer in United States.
ChevB x Pixi Beauty
![YouTube post by @ChevB for Pixi Beauty. Caption reads: [...] @estate 9 pan eyeshadow palette @PixiBeauty....](https://images.od.modash.io/8b86599da8ab96ec38885f408f1ad3c1480f4699)
Pixi Beauty's influencer activity vs. related brands
Pixi Beauty competes with Milani and COVERGIRL in accessible makeup/skincare hybrids that appeal to mass-market beauty shoppers. They are frequently benchmarked on hero products, shade inclusivity, and creator-led tutorials that drive drugstore conversion.
Total influencer content
Pixi Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pixi Beauty leads with 14.9k sponsored posts, marginally ahead of COVERGIRL (14.8k posts) and Milani Cosmetics (6.4k posts). Across all three brands, the average volume is 12k posts, indicating mature, scaled influencer programs.
By social platform
Pixi Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pixi Beauty leads on Instagram, while COVERGIRL has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Pixi Beauty at 7.7k, COVERGIRL at 2.9k, Milani Cosmetics at 1.5k posts. Milani Cosmetics's activity is particularly concentrated on TikTok. On Instagram, Pixi Beauty has several times more posts than Milani Cosmetics, while on TikTok, COVERGIRL has more posts than both Pixi Beauty and Milani Cosmetics.
By geographical market
Pixi Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Pixi Beauty's top markets
COVERGIRL has the highest estimated sponsored-post volume in United States (9.9k posts, 66.7%), Canada (798 posts, 5.4%), suggesting a North America focus, while Pixi Beauty has the highest estimated sponsored-post volume in India (1.8k posts, 11.9%), United Kingdom (1.5k posts, 10%). Looking at United States specifically, the split is COVERGIRL at 9.9k posts (66.7%), Pixi Beauty at 4.8k posts (31.9%), Milani Cosmetics at 4k posts (62.9%). Pixi Beauty's strength in United Kingdom may indicate a home-market focus, while COVERGIRL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Milani Cosmetics's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- ISOCLEAN's Influencer Marketing Strategy
- Tecovas's Influencer Marketing Strategy
- Pepax Official's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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