Pixi Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.4k pieces of influencer content sponsored by Pixi Beauty over the last 12 months.
This report breaks down where & how Pixi Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pixi Beauty, see here: Pixi Beauty influencers.
Influencer activity throughout the year
Pixi Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pixi Beauty's influencer activity by month
Number of sponsored posts
Pixi Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. December recorded the highest volume at 1.7k posts (44% above average), while May was the quietest at 358 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pixi Beauty's sponsored influencer collaborations break down by social platform:
- Instagram: 7.4k posts (51.8%)
- TikTok: 6.9k posts (47.7%)
- YouTube: 66 posts (0.5%)
Pixi Beauty's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Pixi Beauty.
Here are 3 examples of Pixi Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
guiniscorner x Pixi Beauty
![Instagram post by @guiniscorner for Pixi Beauty. Caption reads: [...] mask is always superior 💫 Featuring....](https://images.od.modash.io/5eaccc1c313d3b89442273d6c30803292ff2723e)
Influencer bio
Welcome to my beauty corner💕✨ Your makeup & skincare addicted girlie! Safe space. No filters. Mid 30s combo/dry 📍US 💌 guiniscorner@gmail.com
Collaboration metrics
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lourdasprec x Pixi Beauty
![TikTok post by @lourdasprec for Pixi Beauty. Caption reads: [...] @Morphe Cosmetics @pacificabeauty @Pixi....](https://images.od.modash.io/5367f7d08c54a24e759ebc82251f999f0b88144a)
Influencer bio
📍HTX | 🇵🇭 | 23 ⟡ HOW BOUT THAT ⟡ 📧 lourd@reachtalent.biz @ohgoodlourd
Collaboration metrics
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AndreaRenee00 x Pixi Beauty
![YouTube post by @AndreaRenee00 for Pixi Beauty. Caption reads: [...] paying full price! #ipsypartner #ad....](https://images.od.modash.io/d0088036ce35c4f4b4f052b0f45be88bf5595ef4)
Influencer bio
vlogs like we’re on facetime where I share beauty, books, and cozy everyday life. nothing fancy, just real days, simple routines, and the things I genuinely love. for business inquiries ONLY please send email to andrea@cfg.co.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 64.3%
- Posts: 35.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Pixi Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pixi Beauty's influencers average views (Instagram)
Based on each influencer's average views per post
Pixi Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (461.0k avg views/post):
_cloebeauty x Pixi Beauty
Influencer bio
UK 2nd top beauty influencer 2024🇬🇧✨ Blush obsessed 📧 Chloe_minto@hotmail.co.uk More videos in reel section Discount codes👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
raffaella_mirarchi_ x Pixi Beauty
![Instagram post by @raffaella_mirarchi_ for Pixi Beauty. Caption reads: [...] magico nell’aria ✨ NOVITÁ in casa....](https://images.od.modash.io/2add2d0c0ba64f1fa34035dcf49bdd38db4aa894)
Influencer bio
ᴄᴏɴᴛᴇɴᴛ ᴄʀᴇᴀᴛᴏʀ/ᴀᴍʙᴀssᴀᴅᴏʀ 🌷𝙱𝚎𝚊𝚞𝚝𝚢 𝚕𝚘𝚟𝚎𝚛 🌷𝙵𝚊𝚜𝚑𝚒𝚘𝚗 𝚕𝚘𝚟𝚎𝚛 💌 Collab: 𝒟𝓂/ℳ𝒶𝒾𝓁
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pixi Beauty's repeat partnerships
Out of 7.1k unique influencers in our dataset, 615 of them (9%) posted content for Pixi Beauty in 3 or more separate calendar months. The most consistent partner is @marriumsshah, who has collaborated across 12 months with 21 total posts.
Here are 3 examples of Pixi Beauty's repeat influencer partnerships, with links to the sponsored content.
marriumsshah x Pixi Beauty
![Instagram post by @marriumsshah for Pixi Beauty. Caption reads: [...] -y Blush & Highlighter Duo @pixibeauty....](https://images.od.modash.io/4b0c6d59e2584e2d54e5d25ce4e16b8e2bce8d4a)
![Instagram post by @marriumsshah for Pixi Beauty. Caption reads: [...] for everyday hydration. @pixibeauty....](https://images.od.modash.io/096d7799446977c0fb094892c3e50ffcadc1fe7c)
![Instagram post by @marriumsshah for Pixi Beauty. Caption reads: [...] and you’re good to go! @pixibeauty....](https://images.od.modash.io/ca82fcc4bf1d8dc79202c39b0fde59a0ff075cd5)
marinanalha x Pixi Beauty
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] Do you love minis too?? Get @pixibeautyuk on....](https://images.od.modash.io/bdc90e1295cef79f997ec332e9b6479cd6383d34)
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] and highlighters often? Get @pixibeautyuk on....](https://images.od.modash.io/a59fbc94bfed352d6aadaa6721ce2a070f5cdd6f)
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] about the shimmer ✨🌸 Get @pixibeautyuk on....](https://images.od.modash.io/5208517c82885c80b7c3cca66e6b075cc5119878)
colleennicole26 x Pixi Beauty
![Instagram post by @colleennicole26 for Pixi Beauty. Caption reads: ✨When @pixibeauty launches new products, we [...].](https://images.od.modash.io/113f9dee588fff4ef38f043ebca015ad0cac1bce)
![Instagram post by @colleennicole26 for Pixi Beauty. Caption reads: [...] #Sephora #SephoraSquad #PixiBeauty....](https://images.od.modash.io/c59800ab0a4d2c862dfd2dc20277e70ad01e123f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pixi Beauty had the most influencer activity. 31% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (12.2%)
- United Kingdom (9.2%)
- Brazil (6.2%)
Pixi Beauty's influencer activity by market
Here is another example of Pixi Beauty collaborating with an influencer in United States.
aman_burm x Pixi Beauty
Pixi Beauty's influencer activity vs. related brands
Milani Cosmetics and e.l.f. Cosmetics are mass-to-masstige makeup peers to Pixi Beauty, competing for accessible price points and heavy influencer-driven product discovery.
Total influencer content
Pixi Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
e.l.f. Cosmetics leads with 34.5k sponsored posts, significantly outpacing Pixi Beauty (14.4k posts) and Milani Cosmetics (6.4k posts). Across all three brands, the average volume is 18.4k posts, indicating mature, scaled influencer programs. e.l.f. Cosmetics has more than twice as many total posts as Pixi Beauty, and far more than Milani Cosmetics.
By social platform
Pixi Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, e.l.f. Cosmetics leads on Instagram and TikTok and Milani Cosmetics leads on YouTube. The gap is most notable on TikTok, with e.l.f. Cosmetics at 26.6k, Pixi Beauty at 6.9k, Milani Cosmetics at 4.7k posts. Milani Cosmetics's activity is particularly concentrated on TikTok. On TikTok, e.l.f. Cosmetics has several times more posts than Pixi Beauty and Milani Cosmetics.
By geographical market
Pixi Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Pixi Beauty's top markets
e.l.f. Cosmetics has the highest estimated sponsored-post volume in United States (18k posts, 51.1%), United Kingdom (3.3k posts, 9.5%), India (3.1k posts, 8.9%). Looking at United States specifically, the split is e.l.f. Cosmetics at 18k posts (51.1%), Pixi Beauty at 4.5k posts (31%), Milani Cosmetics at 4.2k posts (65.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Milani Cosmetics's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
- JLab's Influencer Marketing Strategy
- POPFLEX Active's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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