Pixi Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 15.6k pieces of influencer content sponsored by Pixi Beauty over the last 12 months.
This report breaks down where & how Pixi Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pixi Beauty, see here: Pixi Beauty influencers.
Influencer activity throughout the year
Pixi Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pixi Beauty's influencer activity by month
Number of sponsored posts
Pixi Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. December recorded the highest volume at 1.8k posts (36% above average), while September was the quietest at 768 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pixi Beauty's sponsored influencer collaborations break down by social platform:
- Instagram: 8.6k posts (55.2%)
- TikTok: 6.8k posts (44%)
- YouTube: 137 posts (0.9%)
Pixi Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Pixi Beauty.
Here are 3 examples of Pixi Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ajar_stitou x Pixi Beauty
Influencer bio
I’m a mum 🤱 📍Germany Tiktok (1,4M) 📧:stitouhajar9@gmail.com
Collaboration metrics
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enjoyphoenix x Pixi Beauty
![TikTok post by @enjoyphoenix for Pixi Beauty. Caption reads: [...] @Maybelline France @Respirenaturel @Pixi....](https://images.od.modash.io/c1a9afe59d23aa5bcd33f57a3adde93e5e8f4c74)
Influencer bio
proud mom of @cabaleskin & @honestmindshop mail : enjoyphoenix@po.agency
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AndreaRenee00 x Pixi Beauty
![YouTube post by @AndreaRenee00 for Pixi Beauty. Caption reads: [...] paying full price! #ipsypartner #ad....](https://images.od.modash.io/d0088036ce35c4f4b4f052b0f45be88bf5595ef4)
Influencer bio
vlogs like we’re on facetime where I share beauty, books, and cozy everyday life. nothing fancy, just real days, simple routines, and the things I genuinely love. for business inquiries ONLY please send email to andrea@cfg.co.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 67%
- Posts: 33%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Pixi Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pixi Beauty's influencers average views (Instagram)
Based on each influencer's average views per post
Pixi Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (294.8k avg views/post):
unnati_m x Pixi Beauty
![Instagram post by @unnati_m for Pixi Beauty. Caption reads: [...] pencil @nudestix : blush poppy girl....](https://images.od.modash.io/5712b8ee2619e7b12f4b1a3308484867df865cf1)
Influencer bio
A head full of dreams! Lifestyle | Beauty | Fashion | Dance
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.4k avg views/post):
kessyemely x Pixi Beauty
![Instagram post by @kessyemely for Pixi Beauty. Caption reads: [...] Forte dei Marmi days 🌴🧡 Invited/....](https://images.od.modash.io/562875f40c51e8710d55524cd12a88fee0ade23e)
Influencer bio
Collab: kessyemelycollab@gmail.com In elenco AGCOM
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pixi Beauty's repeat partnerships
Out of 7.5k unique influencers in our dataset, 656 of them (9%) posted content for Pixi Beauty in 3 or more separate calendar months. The most consistent partner is @marriumsshah, who has collaborated across 11 months with 19 total posts.
Here are 3 examples of Pixi Beauty's repeat influencer partnerships, with links to the sponsored content.
marriumsshah x Pixi Beauty
![Instagram post by @marriumsshah for Pixi Beauty. Caption reads: [...] Summer Pretty Subtly Fresh @pixibeauty....](https://images.od.modash.io/81d048086977477cb6472e94c0af9821d5cea6f5)
![Instagram post by @marriumsshah for Pixi Beauty. Caption reads: [...] -y Blush & Highlighter Duo @pixibeauty....](https://images.od.modash.io/4b0c6d59e2584e2d54e5d25ce4e16b8e2bce8d4a)
marinanalha x Pixi Beauty
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] Do you love minis too?? Get @pixibeautyuk on....](https://images.od.modash.io/bdc90e1295cef79f997ec332e9b6479cd6383d34)
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] and highlighters often? Get @pixibeautyuk on....](https://images.od.modash.io/a59fbc94bfed352d6aadaa6721ce2a070f5cdd6f)
![Instagram post by @marinanalha for Pixi Beauty. Caption reads: [...] peachyness & Goldgleam Get @pixibeautyuk on....](https://images.od.modash.io/88b1d616f56b3e3456c7a24a4be788989b679135)
withloveforbeauty x Pixi Beauty
![Instagram post by @withloveforbeauty for Pixi Beauty. Caption reads: [...] i pielęgnacyjnego od @pixibeauty żeby....](https://images.od.modash.io/5baa7c7a05ceeadd254959d86fc49db950f072a5)
![Instagram post by @withloveforbeauty for Pixi Beauty. Caption reads: @pixibeauty Kolejny raz ogromnie mnie [...].](https://images.od.modash.io/c6eaca2445ce7b625def09065de1e9f8a7a169bd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pixi Beauty had the most influencer activity. 30.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (10.9%)
- United Kingdom (9.2%)
- Brazil (5.6%)
Pixi Beauty's influencer activity by market
Here is another example of Pixi Beauty collaborating with an influencer in United States.
ChevB x Pixi Beauty
![YouTube post by @ChevB for Pixi Beauty. Caption reads: [...] @estate 9 pan eyeshadow palette @PixiBeauty....](https://images.od.modash.io/8b86599da8ab96ec38885f408f1ad3c1480f4699)
Pixi Beauty's influencer activity vs. related brands
Milani Cosmetics and COVERGIRL compete with Pixi Beauty in mass-to-masstige beauty, where viral staples and creator reviews drive discovery. All are common drugstore alternatives in influencer makeup routines and product roundups.
Total influencer content
Pixi Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pixi Beauty leads with 15.6k sponsored posts, notably outpacing COVERGIRL (13.4k posts) and Milani Cosmetics (6.7k posts). Across all three brands, the average volume is 11.9k posts, indicating mature, scaled influencer programs.
By social platform
Pixi Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pixi Beauty leads on Instagram, while COVERGIRL has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Pixi Beauty at 8.6k, Milani Cosmetics at 1.7k, COVERGIRL at 1.2k posts. Milani Cosmetics's activity is particularly concentrated on TikTok. Instagram activity is notably higher for Pixi Beauty than for Milani Cosmetics and COVERGIRL.
By geographical market
Pixi Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Pixi Beauty's top markets
COVERGIRL has the highest estimated sponsored-post volume in United States (8.7k posts, 65.2%), Canada (643 posts, 4.8%), suggesting a North America focus, while Pixi Beauty has the highest estimated sponsored-post volume in India (1.7k posts, 10.9%), United Kingdom (1.4k posts, 9.2%). Looking at United States specifically, the split is COVERGIRL at 8.7k posts (65.2%), Pixi Beauty at 4.7k posts (30.3%), Milani Cosmetics at 4.3k posts (63.7%). Pixi Beauty's strength in United Kingdom may indicate a home-market focus, while COVERGIRL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Milani Cosmetics's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- ISOCLEAN's Influencer Marketing Strategy
- Tecovas's Influencer Marketing Strategy
- Pepax Official's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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